partnering with key stakeholders in ux strategy
DESCRIPTION
Before your work will ever reach the end users you are designing for, there is another audience: stakeholders. As a User Experience (UX) professional, you need to partner effectively with product owners, engineers, executives and other key stakeholders.TRANSCRIPT
Partnering with Key Stakeholders in UX Strategy
Troy Parke !
http://uxhow.com/stakeholders
@uxhow @LavaCon
Who are you?
Ever heard (or said)…
“We don’t need UX right now.”“We don’t need UX right now.”
“I’m not a designer, but could you just…”“I’m not a designer,
but could you just…”
“I’m the target audience.”“I’m the target audience.”
Stakeholder
Stakeholders: Decision Makers & Influencers
Creator…Creator…
Customer…Customer…
Stakeholder?Stakeholder?
The objective of ______ is to solve problems.
Business
Engineering
DesignProduct
BusinessBusinessBusiness
Better. Together.Better. Together.
We will need some power-ups.
Here we go!Here we go!
“I’m the target audience.”“I’m the target audience.”
Everyone has an opinion
Strong opinions on the familiar. (Mistake superficial knowledge for in-depth.)
Drunk Tank Pink - Adam Alter
Illusion of Explanatory DepthIllusion of Explanatory Depth
How does a zipper work?
How does this car go?
How achieves customer’s goals? (Not just what it does)
How achieves customer’s goals? (Not just what it does)
One-Pager Research PlanOne-Pager Research Plan
- Author & Stakeholders - Background / Goals - Research Questions - Methodology - Participants - Schedule
The UX Research Plan That Stakeholders Love - Tomer Sharon
A Guerilla Usability Test on Dropbox Photos - Francine Lee
PersonasPersonas
PrototypingPrototyping
- Early & often - All have failure of imagination - Collective group activity - Develops shared understanding
Prototype: How to Pre-visualize the Experience - Troy Parke
Paper and sketching works great.
Higher fidelity is even better.
Observe customer behavior…
…the highest value UX activity.
“UX is User Experience - Not Use Your Experience”“UX is User Experience - Not Use Your Experience”
“I’m not a designer, but could you just…”“I’m not a designer,
but could you just…”
Show how to give feedbackShow how to give feedback
- It’s not art - Does this meet our goals? - Be respectfully direct - Be able to answer “Why?” - Ask questions
Giving Better Design Feedback - Mike Monteiro
Empathy & UnderstandingEmpathy & Understanding
Engineering
DesignProduct
ROI Shipping
Usable Integrated
Scale Manage Risk
Surviving a Design ReviewSurviving a Design Review
- Don’t understand design. - Focused on individual needs. - Concerns in terms of solutions.
Surviving a Design Review - Charlie Kreitzberg
Trailer before the movieTrailer before the movie
The back pocketThe back pocket
Combination is human natureCombination is human nature
Same story different waysSame story different ways
Whatever worksWhatever works
Everyone has an impact on the user’s experience
Everyone has an impact on the user’s experience
“We don’t need UX right now.”“We don’t need UX right now.”
Not a deliverable User Experience is a business strategy
Speak the languageSpeak the language
Luc Legay - Linkedin maps data visualization
Be on the hook for performanceBe on the hook for performance
Be part of the processBe part of the process
Reframe the problem
Design a vaseDesign a vase
Design a way to experience flowersDesign a way to experience flowers
- Unusable at small size - Core business value was “No Ads” - Value of a non-paying customer - How to show a better experience?
Tell users what they are getting
Best experience first
Integrated advertising
Ratings and feedback
Delay account creation
Marry the problem, not the solutionMarry the problem, not the solution
UX amplifies the challengesUX amplifies the challengesUX amplifies the challenges
If you want to go fast, go alone. If you want to go far, go together.If you want to go fast, go alone.
If you want to go far, go together.
Go further, together.
Thank you.
ReferenceUnlabel: Selling You Without Selling Out - Mark Ecko
!Drunk Tank Pink - Adam Alter
!The UX Research Plan That Stakeholders Love - Tomer Sharon
!Prototype: How to Pre-visualize the Experience - Troy Parke
!Giving Better Design Feedback - Mike Monteiro
!Surviving a Design Review - Charlie Kreitzberg
!The Experience Design Process - Andrea Nelson
All registered trademarks or trademarks are property of their respective owners.
Troy Parke | @uxhow | http://www.uxhow.com
Partnering with Key Stakeholders in UX Strategy