partnering with the corporate sector kempinski hotel bristol berlin, 14 november 2010 anne marie...
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Partnering with the corporate sector
Kempinski Hotel Bristol Berlin, 14 November 2010
Anne Marie Bettex-Baars, Director of Research & Organisational Planning
Corporate Social Responsibility
Kempinski is an international company, that is in the people business, and yet has local economic & social impact through
the guests we attract to our hotels
our role as an employer
our training and educational efforts for staff
our operations
the use of local products
Business has an impact on local society, while social conditions have an impact on business interdependence
Each company definitively is affected by infectious diseases; this means that people’s health is a shared value between the local community and corporations
Kempinski is in the service industry which is a « people business » where health, both for customers and employees, is essential.
. is active
in the public health domain
on a truly international level
Why STOP TB Partnership as the group’s first global partner?
. can offer its support
in reaching an international market of high potential donors for the STOP TB Partnership
in helping in the fight against TB through staff education and raising awareness amongst customers
Stop TB Campaign – The Ambassador
Kempinski has become an official partner of the Stop TB partnership and we will
support the Stop TB Campaign on a global level – our role is to act as a facilitator
between donating guests and the Stop TB Partnership
2008 - 2009 2010 - 2011
W H A T & H O W ?
How we do it …
The campaign postcard is put in rooms during the turndown service
a postcard is placed on the guest’s pillow
How much material has been distributed to hotel staff, guests, and others?
577'300 postcards distributed during the campaign
How many employees have been trained?
19’000
How many members of local communities have been affected?
13,044 guest rooms, meaning 3.3 Mio guests
… these are the figures
CSR - Further steps
We want health to be contagious
BE is an independent, self-funding and non-profit association whose
mission is to
protect employees, their households and local communities from infectious diseases by facilitating health care support & services.
What does BE do?
Creates a network of peer educators by training and mobilising
employees to spread health and well-being in their local community and at their
workplace
Facilitates detection and treatment of infectious diseases amongst
employees, their household and local community
Facilitates and manages projects which support prevention, detection
and treatment of infectious diseases
BE is for mid-sized companies
BE aspires to mobilise the corporate sector & to assist mid-sized companies in implementing prevention activities at their workplace mid-sized companies become member of BE
BE has an entrepreneurial approach, and the workplace is meant to be a springboard to reach the local community.
HouseholdsCommunity
Employee
How does it work?
All funds collected in a developing country will remain and be spent locally, while funds from developed countries will be allocated to projects in developing countries
Individual - institutional - company donations & fundraising
&
€
Medical educational knowledge - curricula
&Health care support &
services (including diagnosis and treatment)
EmployeeHouseholdsCommunity
© 2010 Kempinski
Contact:
Kempinski Hotels S.A.c/o Strategic Planning Anne-Marie Bettex-Baars – Director of Research & Organizational Planning
28, Boulevard du Pont- d’Arve1205 Geneva - Switzerland
T +41 22 809 88 17F +41 22 809 88 09