Partners for Growth introduces two fantastic initiatives for 2017 / 2018 :

1 – Free Personalised Fixture Advice Service 2 - Partners in Action Mentoring in association with IRN

Retail Industry Awards Application Supplier Initiative of the Year 2018

May 2018

Free & Simple Category Advice Programme brought to you by Unilever

Working in partnership with Convenience retailers for 15 years

Delivering Free and Unbiased Category Advice 24/7 across 9 categories

Trusted by retailers – 95% of retailers would recommend Partners for Growth to other retailers

Expert Business advice in association with award-winning Retailer Advisory Panel

Proven to grow sales by up to 42%

Regularly updated to keep up to up to date with ongoing changes occurring within Convenience

Designed to grow Category and Total Store Sales

Business Tools -Profit Calculator -Staff Appraisal -Business Plan

-Customer Surveys

Unbiased Category Advice

- Planograms - Best-sellers -Downloads

-Category Expert Tips

Achieve the Perfect Store Understanding shopper

missions

Training Factsheets -Dealing with theft

-Getting the Basics right -How to be a Successful Retailer

Ask the Experts

Retailer Advisory Panel Made up of successful & well respected retailers

to help convenience retailers innovate and therefore improve their sales

What to do in... Seasonal content to

inspire retailers in-store

Affluence Additional

category advice and Planograms

based on affluence

10 day weather forecast

Mentoring Case Studies

Industry Insights

Store Advice

-Get the Ranging Right & Boost Profits -How to stand out in the crowd

-How to survive the National Living Wage

Monthly Newsletters Category & Business

Advice

Free Personalised Fixture

Advice Service

The Shelfie: A Free Personalised Fixture Advice Service

Unique proposition from Partners for Growth – Free, Unbiased Personalised Fixture Advice Service

• Easily accessible Free, Unbiased Personalised Fixture

Advice Service available at the click of a button

• Available across 9 core categories

• Available for all store size and geographical locations • 3 Simple Steps

• Step 1 – Take a ‘Shelfie’ of the fixture • Step 2 – Upload to the dedicated web page • Step 3 - The Category Teams will review and respond

within 3-5 working days and include: • Tailored Planogram based on the store’s affluence • 5-Point Action Plan

• What products to stock or delist • How to improve category segmentation and

merchandising • How to make the most of the space

Simple & Easily Digestible Advice

Well received by Convenience Retailers… Over 30 submissions since its launch in March 2018

“Thank you for the merchandising advice, that was really helpful. Some of it I couldn't implement at the moment as we had a stock deal so I had to double up. I have implemented your advice on the front labels of products and the stickers on the freezer as you can. Hopefully its an improved merchandised unit. Its always a good idea to get merchandising advice” Graham, Cadfan News

BEFORE AFTER

Widely promoted across the trade

• Promoted with print & online advertising alongside seasonally relevant category advice

• Promoted on Social Media

• Great coverage across the Convenience Trade magazines and websites

• Encourages Retailer

Engagement

Partners in Action: Mentoring Initiative in association with

Independent Retail News

Partners in Action Initiative launched to showcase benefits of following Partners for Growth advice

Objectives • Showcase the resource and benefits on offer from Partners for Growth • Leverage the unique ongoing partnership with the Retailer Advisory Panel • Showcase accessibility, simplicity and effectiveness of advice • Demonstrate benefits of tailored affluence based planograms Partnership Campaign between Partners for Growth & Independent Retail News / talkingretail.co.uk - Call to entry communication in IRN, Talking Retail and Partners for Growth - Retailers submit entries - 3 lucky retailers selected at random - Mentored by Partners for Growth Category + Retail Advisory Panel experts

52,275 Unique Visitors

Circulation of 39,975

6,582 Talkingretail Subscribers 4,500 IRN Newsletter Subscribers

1,901 Partners for Growth Subscribers

@talkingretail 11.2k Followers

@P4G_Advice 958 Followers

Partners in Action Communication covering Print Advertorials, Digital Advertising, Editorial & Social Media

Retailer 1 – Sarj Patel

Sarj Patel Follow Up ‘I’ve implemented most of the advice and its really helped; The category advice has been really effective, with increases of 25% in both Household and Laundry’ ‘ I’ve started doing social media which has had a huge impact’ ‘…and started selling grow bags, compost & BBQ charcoal & am looking to introduce flowers too’ ‘The mentoring has really helped me, so I would love to get more involved in Partners for Growth to help other retailers “

Retailer - Sarj Patel Store - Pasture Lane Stores RAP Mentors – Mandeep Singh & Kishor Patel Categories : Laundry & Household

Retailer 2 – Pratik Sampat

Retailer - Pratik Sampat Store - Premier, Sydenham RAP Mentors – Dean Holborn & Kay Patel Categories : Toiletries & Laundry

Pratik Sampat Follow Up Pratik has actually decided to take the RAP members’ advice and go “fully nuclear” on his store. This includes a full refit - in-store layout as well as a business refit. Looking at symbol groups and suppliers to make sure that he’s really maximising those relationships to ensure he’s able to pass on the best quality products, price and offerings onto his customers.

Retailer 3 - Fal & Dilip Patel

Retailer - Fal & Dilip Patel Store - Fal’s Londis, Clapham Park RAP Mentor – Ramesh Shingadia Categories : Table Sauces, Dressings and Condiments & Laundry

Dilip Patel Follow Up "We have started implementing the category recommendations and although early days it seems to be working well” "We are planning to make our alcohol offering a destination as recommended, but are awaiting approval of our License application."

Store Visit Video:

Campaign Achievements

This is the first media partnership Partners for Growth has entered into, and it has been seen as a huge success. The joint initiative was planned together with the IRN Editorial team and fully supported by them. The media partnership enabled Partners for Growth to benefit from strong editorial integrity associated with IRN and so further reinforcing the unbiased nature of the advice. Achieved strong exposure and engagement for Partners in Action, including: - 4 DPS advertorials - 3 pages of editorial exposure - 2 x bespoke emails to Talking Retail database - 6 Newsletter banners - 6 x MPU/Website advertising positions - Extensive social media posting by IRN and Unilever - Partners for Growth online advertising generated highest ever click

throughs to Partners for Growth Partners in Action website page - Generated over 100 new sign-ups to Partners for Growth database - Over 675 unique views to Partners in Action content on

talkingretail.co.uk website - Strong engagement with Digital Campaign promoting the initiative

with a click through rate of 29% (talkingretail.co.uk average is 21%)

What’s Next?

Following initial retailer visits, retailers to receive follow up visit from David Shrimpton and Partners for Growth to assess how the advice impacted on sales in-store. Follow up visits to be further promoted in print and digital: • Independent Retail News - DPS • Talkingretail.co.uk – Display activity • Independent Retail News Newsletter • Talking Retail Newsletter • Social Media Activity Content published on Partners for Growth Website including follow up visits to Partners in Action Retailers Testimonials