partnership opportunities · 2018. 12. 31. · • sales opportunities are numerous…almost...

PARTNERSHIP OPPORTUNITIES

© 2018 Confidential: Adobe Road Winery | 1995 S. McDowell Blvd. Petaluma, CA 94954 | www.AdobeRoadWines.comKevin Buckler - CEO | [email protected] | (415) 860-7223

Buckler Family Vineyards, LLC

Overview• Ultra-premium,boutiquewineryfounded in Petaluma, California in 1998

• BucklerFamilyVineyards,LLCestablished in 2003

• SmalllotswithmultiplevarietalsfromsomeofSonomaandNapacounty’sfinest, ultra-premium vineyards

• Recognition,AwardsandAccoladesfromleadingindustrypublicationslikeWine Spectator andmanymore

• StrongtiestotheexcitingworldofProfessional Sportscar Racingandit’sassociatedhigh-end“lifestyle”

• Corporateeventsandexclusivewinedinnersatpremier venues across the country

• TheInsideTrackWineClub--DirecttoConsumersales--GrowingMonthly

• Hosttoexclusivegatheringsatitsunique winery and racing facilities

• EstablishedasoneofthedarlingsamongstNorthernCalifornia’sboutiquewinerieswithanincrediblestory

OurPetalumaTastingRoom


Company Plans

• Buildanew state-of-the-art entertainment complex and production facility, visitor center, tasting room, large banquet facilityallwithmultiplerevenuestreams

• New“A”teaminplace

• TheCompanywishestocontinuetoincrease production rapidly

• TheadditionofourRedHotRacingSeriesofwines…alreadyinproductionandat3500cases

• Direct-to-ConsumerandDistributorsaleschannelsalreadyinplace

• Worktowardsapotential10xormoreincreaseinthenewRacingSeriesblends,RedLine,Apex,Shift,andThe24

• Increasesinproductiondo not reflect the same increases in costandnewlocationwillcombineresourcesandlowerCOGS

• Companybecomesahighly profitablemodelasitgrows

• Highlyscalable

• Investorinvolvementthroughstrong partnership and advisory boardthatisnominatedbyfellowmembers


Investment Opportunity • Seekinganadditional$1.5 million innewequityfromaccreditedinvestors

• We already have raised the original $6 millionandwereallowedtoincreaseoursquarefootagebythecityofPetaluma,soweraisedanadditional$3millionofwhichthecurrentinvestorsimmediatelytookhalf

• AchancetodosomethingtrulyEPICinthewineworldandthecityissupportive(Whichhighlyunusual)

• Expandthewineryintoanewlypurchasedandstate-of-the-artwaterfrontfacilityinPetaluma, California

• Excessfundswillbeusedasworkingcapitaltosupportthegrowthandexpansionofthebusiness


Growth

• Over1100wineclubmembers-over50%directtoconsumer

• Currentlyapproximately$6millionininventoryinwineandequipment

• Companyoperateswithminimal operational debt

• Sales opportunities are numerous…almostlimitless.

• WineClubcontinuouslygrowing-strongandstableprofitcenter

• STRONGLYgrowthenewblendsof“Racing Series wines”

The “Good Problem”

• Runningoutofwineswiththecurrentplacements

• Manylargependingorders,aswellasbeingacceptedtothepremierCaliforniaboutique

distributor,RegalWineCompany

• StrongrelationshipwithTotalWinesonaNationallevel,butweneedtobeableto

continuetogrowwiththem.Thisaloneisagamechanger

• Mustbereadytocapitalizeonalladditionalrevenuestreamswhenthenewfacilityopens


The Team

Kevin BucKleRchief executive OfficeR

ChiefExecutiveOfficer,KevinBuckler,leads the team. With 30 years ofleadinglargeandsmallorganizations,an entrepreneurial unwavering drive,a strong marketing background, anincredible network and a palate thathelpsdirectthestyleandcontinuityofthewineproduced,itistrulyhisvisionanddrivethatdirectstheorganization.

KRiStine YOungBeRgBRand & cOmmunicatiOnS diR

Kristinejoinedusfollowingasuccessfultimeworkingfor theBentlyFamilyofCompanies includingBentlyHeritageEstate Distillery and Bently Ranch.Prior to that, she was the BusinessDevelopmentandPortfolioMarketingManagerforDiageoChateau&EstateWinesoverseeingallaspectsofDirecttoConsumermarketingandsales forthe wines business. Kristine openedandoperatedtheAVIAhotelinNapaValley,

deBRa BucKleRchief financial OfficeR

Graduated from Drake Universitywith a Business degree andmajoredin corporate Finance. Magna cumLaude and graduated in 3.5 years.FormedtheRacersGroupwithKevinBuckler in 1993, and has been theCFO since inception; along with theCFO of Buckler Family Vineyards,LLC.Over the years, haswornmanyhatsincludingaCaliforniaRealEstatelicenseandaCaliforniaMotorVehicleDealers license. Kevin and Debrahave 3 daughters and loves cookingandsummersenjoyingthewaterwithfamily.

caRlOS ROdRiguezcellaR maSteR

Afteranearly20yearstintatViansaandother topwineries. He isaspecialistinthecellarandwithallofthewineryoperations and functions and hasbecomeinstrumentalinthesuccessofthewineryandthenewlevelofqualityandmanagementthroughout.

gaRRet maRtinWinemaKeR

Garrett has spent the past decadecraftingincrediblewinesandmanagingwineries in Napa and Sonoma.Successfully managing wineries largeand small, Garrett understands theintricacies and idiosyncrasies of bothendeavors. Since coming on boardwith Adobe Road Winery, Garrett’swines have earned more than 20,90+ scores from prominant winepublicationsandcompetitions.

Olivia camilleRiexec. aSSiStant tO the ceO

Olivia has a diverse background thatspansfromfashiontofoodandwine.Sheearnedadegree inMerchandiseMarketing and went on to work inthefashionindustryinNYCandSFinhigh level executive support as wellas luxury retail management. Fromtherethetransitionwasmadetofoodandwineasaculinaryinstructor,wineeducatorandwinerymanager.

RaY RadzeWicznatiOnal SaleS manageR

Ray brings a wealth of experience,enthusiasm, and an unquestionablereputationalongwithhis36yearsinthewine business. He has held previouspositions with both distributors andsuppliers such as E&J Gallo Winery,ChateauSte.Michelle,and16yearsasaVPforKendall-JacksonFamilyWines.

JOe lORentaSting ROOm manageR

JoereceivedhisBSinaBusinesswitha concentration in Wine StrategiesfromSonomaStateUniversity.Hiswineindustry career began at MacRostieWinery inHealdsburgbeforemovingto Fog Crest in Sebastopol, CA forwhereheplayedapivotal role in themarketingandretailsalesdepartments.Joehasalwaysbeenpassionateaboutwine and high-end hospitality andexercises this passion through hiscustomerservice.

the company has a highly efficient “shared cost” modelthatutilizesmanyofthestrengthsandassetsofthere-latedentitiesincludingthesharedlocationwithonlyafractionofthetruecoststranslatingtothebottomline.Someoftheseincludemarketingstaff,shippingandreceiving,reception,andjusttheextrasetsofhandsthatareneededforevents,wineclub,andbottling.ThisisahugebenefittothebottomlineandbecomesevenmoreimportantastheCompanygrows.

KevinandDebraBucklerarearelentlessCEO/CFOteamandBrandAmbassadorsforAdobeRoadandtheoperationisnowreadytolaunchtothenextlevelandbeyond.


Vineyards and Grape Sourcing• Work closely with top vineyards

• BavarianLion,Bacigalupi,Famighetti,Sangiacomo&Beckstoffer

• Companymaintainsstrong ongoing relationships

• control over quality and purchasing

• Capabletoreactandadd new varietals

• Abilitytolimit riskandcosts

• Bulkmarketisawaytosupport growth needs


Operations• full production capabilitiesin-house• Addingastate-of-the-art tasting room and visitor center• Beautifulwaterfrontdeckandamenities

• Waterfront accessandtastingcruises• Additionofcorporate event facilitiesincludingkitchenandcooking facilities • Cookingclassesandevents

• Additionofamotorsports museumtotiedirectlytomanyoftheeventsthatwillbeheldandtoenhancetheoperationwithsomethinguniqueandfun

• Ultra-premiumcustom crush opportunities • Currenttastingroomtoberelocatedtonewfacility

• Second“byappointment”tastingroomlocatedinsidecorporateracingfacilities

Our Distinguished Vineyard Partners

Bacigalupi Vineyards

Appellation – Russian River ValleyVarietal - Pinot Noir, Chardonnay, Petite SirahElevation 90 ftYear planted = 1956Acreage – approx. 125 acres

Bacigalupi vineyards consists of 125 acres of premium grapes, which have been planted and managed for the past 30 years by John Baciga-lupi and our family. The Bacigalupi wine label is a dream come true for our family who has roots in the wine industry stretching over four generations.

BaVarian lion Vineyard

Appellation - Knights Valley Varietal - Cabernet Sauvignon, Cabernet Franc, Sauvignon Blanc, SemillonElevation – 450 ftYear planted – average for our lots = 2003Acreage for our lots = approximately 8 acres

Pierre Ehret’s Bavarian Lion Vineyard is the shining star of Knights Val-ley. Protected from Pacific Ocean influences more than other Sonoma County growing region, its warmer climate, slightly higher elevation and volcanic soils, along with a multitude of different elevations and exposures all combine to create ideal conditions for Cabernet Sauvi-gnon and other Bordeaux varieties.

Famighetti Vineyard

Appellation - Dry Creek ValleyVarietal - Zinfandel, Syrah, Grenache, ViognierElevation – 900 ftYear planted – approximately 1998Acreage for our lots = approximately 10 acres

Famighetti Vineyard’s terraced terrain resembles Italy more than Northern California. Perched atop one of the highest peaks in Dry Creek Valley, the elevation and undulating slopes create unique micro-climates and soil variations, making it possible for Famighetti Vineyards to grow the highest quality Zinfandel, Syrah, Grenache and Viognier in the region.

BeckstoFFer Vineyards - georges iii

Appellation - Rutherford, Napa ValleyVarietal - Cabernet SauvignonElevation – 150 ftYear planted – average for our lots = 2005Acreage for our lots = approx. 5 acres

The Beckstoffer Georges III Vineyard is located in Rutherford on one of the most famous -- and historic -- plots of land in all of Napa and is known for producing some of the best Cabernet Sauvignon in the world. Originally the third vineyard developed by Georges de Latour for his Beaulieu Vineyards in 1928, the vineyard has been farmed to the exacting standards of legendary grower Andy Beckstoffer since 1988.

sangiacomo Vineyard - roBerts road

Appellation - Petaluma GapVarietal - Chardonnay, Pinot Noir, Syrah, MerlotElevation – 240 ftYear planted average for our lots 1999Acreage for our lots = approx. 2 acres

The Sangiacomo family started farming grapes in Italy over 100 years ago and today, they continue the family’s tradition of producing top-tier fruit year after year from lush vineyards nestled in the new Petaluma Gap AVA.

(Left to Right) Winemaker Garrett Martin, and Famighetti Vineyards Proprietor Mark Farmer

Coastal Breezes

Vineyard Map


15+ years of the brand

Reputation

Team

Infrastructure in place

Existing Inventory

Award Legacy

Equipment

Distribution Network

Sales History

Incredible Upside and Scalability


Sales and Marketing Strategies• direct-to-consumer model

• Companyalreadyinastrong strategic position

• Over 1100 wine club members (and growing)knownas“TheInsideTrack”

• Consistentnetincreaseinmemberships

• Goalstosurpass1500and2000members

• Achieve“allocation only”statusonmanyoftheboutiquewines

• PercentageofDirect-to-Consumersaleswell above industry average

• Strongdistributorsrelationships

• Standing orders for wines slated to be released


• SisterCompanythe Racers group (TRG)isatopprofessionalsportscarteam

• Symbiotic relationshipwithAdobeRoadWinery

• CapitalizingoncurrentLifestylemovement

• Mostmotorsporteventsandsponsorshipsinvolvethewinery

• considerable strategic advantage withTRGanditspartners

• Kevinhasestablishedincredible connections throughouttheindustries

• FruitfulrelationshipsthroughouttheUnitedStates

• Servedinsomeofthefinest restaurants

• Boostsdirect-to-consumersales

• extremely high-end network and demographic

Competitive Advantages & Relationship Marketing


Accolades and AwardsTheCompanyhasreceivedover100accoladesandtopawardsfromlocalandregionalwinecompetitions,numerousnationalpublications,andthepositivepublicityhascontinuedtomount.

TheCompanyalsoenjoysasolidrelationshipwiththetwopremierwinepublicationsintheUnitedStates.TheWineSpectatorandRobertParker’stheWineAdvocatehaveratedover20ofAdobeRoad’swineswith90+scoresjustthispastyear.TheCompanynowhashadthehonorrepeatedlyofpouringatoneoftheworld’smostprestigiouswineevents,theNewYorkWineSpectatorGrandExperience.AdobeRoadWineryalwaysfeaturesoneofitshighlyratedCabernetSauvignonreleaseswithsomeoftheothertopwineriesfromaroundtheglobeandinfrontofanamazingaudienceofwineconnoisseurs.

TheCompanyparticipatesinseveralofthelargestfoodandwineeventsaroundthecountryincludingtherenownSouthBeachFoodandWineEvent(SOBE)atthefamousFontainebleauHotel.TheCompanyhasworkedcloselywiththisvenueinthepast“privatizingacustomlabel”fortheirfoodandwineprogram.

Inaddition,theCompanyisinvitedtoparticipateinseveralofthetopwineauctioneventsaroundtheUnitedStates,allowingtheCompanytohavetheopportunitytointroduceitswinestomanynewandveryhigh-endindividuals,andtherelationshipsforgedfromtheseeventsallowsconnectionsonmanylevels.

To order or to join the Inside Track Wine Club, visit our webstore at www.adoberoadwines.com or give us a call at 707.939.9099

In the recent March 31st edition of Wine Spectator, Adobe Road Winery's very own 2009 Dry Creek Valley, Kemp Vineyard Syrah scored an impressive 93 points by reknown wine critic James Laube--- #2 on a list of over 100 reviewed!!! Adobe Road Winery is honored to be scored among such established and high quality names as Linne Calodo, DuMOL, Pride, and Ramey. Adobe Road Winery's 2009 Syrah is a great value at $45 considering it was rated higher then many $60-$80 Syrahs!

Mr. Laube had this to say about our '09 Syrah:

This rich, seductive Syrah offers supple tiers of smoky oak, dried berry, roasted herb, melted black licorice, road tar and cigar flavors. Full-bodied, firming on the finish. Drink now through 2019.

This wine is truly spectacular and is one of the many wonderful things that are happening at Adobe Road Winery. If you have never tried a world class, cutting-edge, new world California Syrah, don't miss your chance. With only 336 cases made, and with such a glowing review, demand is sure to be high for this exceptional Syrah.

Order now at our online store and don't forget, if you aren't already an Inside Track Wine Club Member, becoming one today will get you 20% off your order! Membership will also get you the tasting fees waived when you taste at our Sonoma Tasting Room and early access to our new releases!

To order, visit our webstore at www.adoberoadwines.comor give us a call at 707.939.9099

We look forward to hearing from you. Cheers!

Adobe Road Winery Scores an Impressive 93 Pointsfor its 2009 Dry Creek, Kemp Vineyard Syrah!

Wine Spectator Insider Nov. 30, 2016 To subscribe, visit www.winespectator.com1

Vol. 12, No. 47 | Nov. 30, 2016

Marvin R. Shanken Editor and Publisher

San LoRenzoThe Pearl Old Vine Alexander Valley 201495 points | $70 | 108 cases made | RedCombines structure and polish with a distinctive personality. Lico-

rice, clove and smoked pepper aromas open to ripe but refined

flavors that layer blackberry, spicy cinnamon and bay leaf. Tannins

focus the finish. Zinfandel, Carignane, Alicante Bouschet, Grand

Noir, Negrette and Petite Sirah. Drink now through 2021.—T.F.

adobe RoadCabernet Sauvignon Napa Valley Beckstoffer Vineyard Georges III A1-Block 201394 points | $175 | 228 cases made | Red

Amazingly sleek and refined, with a pure, rich, juicy core of black-

berry, raspberry, anise, cedar and black licorice flavors. Walks a

tightrope between intensity and grace, finesse and authority. Long

and persistent on the aftertaste. Drink now through 2032.—J.L.

LagieR MeRedithSyrah Mount Veeder 201494 points | $48 | 450 cases made | RedAchieves an agile balance between plump fruit and great struc-

ture. Blueberry, dark chocolate and orange zest aromas lead to

rich, complex flavors of boysenberry and peppered beef. Minerally

tannins ease in on the finish. Drink now through 2028.—T.F.

InsiderA fIrST lOOk AT Our edITOrS’ MOST exCITING New wINeS

CLaSSiC-SCoRing bottLingS fRoM aCRoSS the woRLd dominate this week’s Wine

Spectator Insider, with top achievers from California, Oregon, france, Italy and Portugal, up to 99

points. This is a report of the most exciting wines our editors have discovered in the tasting room

in recent weeks.

Towering reds from Golden State luminaries Saxum, Hall, Pruett and Pete Seghesio’s new San

lorenzo label contrast with elegant Oregon Pinot Noirs from ken wright and Antica Terra. Chablis

from Billaud-Simon offers refined refreshment, while bold Italian reds from Piedmont and Tusca-

ny, including the latest release of Antinori’s famed Solaia bottling, deliver depth and power suited

to the cellar. Two spectacular Ports, one containing wine dating to 1867, come in just shy of per-

fect scores. A stunning 18 wines here scored 95-plus points. Turn to page 4 for the six Hot wines.

CALIFORNIAhaLLCabernet Sauvignon Napa Valley Jack’s Masterpiece 201395 points | $125 | 3,919 cases made | RedA brilliant effort, rich and layered, capturing tiers of espresso-

laced dark berry flavors, mocha-scented oak and notes of black-

berry, licorice, hazelnut and brownie. Maintains focus, with a long,

persistent finish that echoes the core flavor themes. Drink now

through 2032.—J.L.

PRuettSyrah Sierra foothills Taylor’s reserve 201495 points | $46 | 110 cases made | RedRich, complex and expressive, with bold and floral blueberry and

melted licorice aromas and mouthcoating flavors of blackberry,

smoky beef and river stone that linger toward big, ripe tannins.

Drink now through 2028.—T.F.

RoaRSyrah Santa lucia Highlands rosella’s Vineyard 201495 points | $42 | 110 cases made | RedOffering striking depth and polish, this Syrah is irresistible now

but will improve in the cellar. Floral blackberry and smoky pepper

aromas open to rich, plush flavors of tapenade, cured meat and

blueberry that linger. Drink now through 2028.—T.F.

A Members-Only, weekly Publication

9191

2015Zinfandel

Dry Creek ValleyFamighetti Vineyard

CURRENTSELECTION

92-942015

Cabernet SauvignonDry Creek Valley

Blue Dog Vineyards

BARREL TASTING

CURRENTSELECTION

2016 Pinot Noir

Petaluma Gap / Sonoma CoastSangiacomo - Roberts Road

CURRENTSELECTION

2015 Malbec

Rutherford, Napa ValleyBeckstoffer Vineyard - Melrose

95+

CURRENTSELECTION

9090

2016Redline

Sonoma / Napa County

CURRENTSELECTION

92

2014 Cabernet Sauvigion

Knights ValleyBavarian Lion Vineyard

92+

CURRENTSELECTION

90+

2016Chardonnay

Sonoma CountySangiacomo VineyardsSouth Sonoma Block

CURRENTSELECTION

93+

2015Premium Red Wine

Rutherford, Napa ValleyBeckstoffer Vineyard

CURRENTSELECTION

2014Cabernet Sauvignon

Rutherford / Napa ValleyBeckstoffer Vineyard Georges III

9493+

CURRENTSELECTION

RECENTSCORES&ACCOLADES

91+

2016Syrah

Dry Creek ValleyFamighetti Vineyard

COMING SOON

902016

ViognierDry Creek Valley

Famighetti Vineyard

CURRENTSELECTION

2016Chardonnay

CarnerosKiser Ranch

92

CURRENTSELECTION

91-93

2016Syrah

Sangiacomo VineyardFedrick Ranch

BARREL TASTING

COMING SOON

90-922016

GrenacheDry Creek Valley

Famighetti Vineyard

BARREL TASTING

COMING SOON

92-94+ 2016Late Harvest

Knights ValleyBavarian Lion Vineyard

BARREL TASTINGCOMING SOON

92+2016

Pinot NoirSonoma Mountain

COMING SOON

91+

2016The 24

GSM Red BlendSonoma County

COMING SOON

902016

BarberaAlexander Valley

COMING SOON

93+

2016SHIFT

Red BlendSonoma County

ALC. 14.5% BY VOL.

2016 SONOMA COUNTY RED WINE

When every hundredth of a second counts, knowing how and when to shift is the key to victory. Adobe Road

Winery’s founder, Kevin Buckler, has battled at the highest level of professional sportscar racing as both a

driver and an owner for more than two decades. Among his team’s 200+ podium finishes, are victories at some

of the worlds most prestigious endurance races, including the 24 Hours of Le Mans and the 24 Hours of

Daytona (4 times). Winning at this level of racing requires extreme focus, attention to detail, and a drive

for perfection. It is with that spirit, and a lifelong passion for fine wine, that he and his wife, Debra,

opened Adobe Road Winery. Along with a small and dedicated team, they have been crafting ultra-premium,

award-winning wines from some of the very best vineyards that Sonoma and Napa counties have to offer.

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.

ZINFANDEL BARBERA GRENACHE PETITE SIRAH12 CARIGNANE 10133035%

THIS PACKAGE IS 100% RECYCLABLE

CELLARED AND BOTTLED BY ADOBE ROAD WINERY

PETALUMA, CALIFORNIA (707) 939-7967

www.adoberoadwines.com

COMING SOON

43%CABERNETSAUVIGNON

29%ZINFANDEL

12%SYRAH

10%PETITESIRAH

6%MALBEC

36%ZINFANDEL

30%BARBERA

13%GRENACHE

12%PETITESIRAH

10%CARIGNANE

RACING SERIESADOBE ROAD WINERY

36%ZINFANDEL

30%BARBERA

13%GRENACHE

12%PETITESIRAH

10%CARIGNANE

50%CABERNETSAUVIGNON

23%SYRAH

22%MERLOT

5%PETITESIRAH

35%GRENACHE

33%MOUVEDRE

24%SYRAH

8%MALBEC

RACING SERIES

A CLASS OF ITS OWN


To order or to join the Inside Track Wine Club, visit our webstore at www.adoberoadwines.com or give us a call at 707.939.9099

Adobe Road Winery wins big in most recentWine Spectator

Adobe Road is on a roll and once again, we are pleased to be featured prominently in this month’s current Wine Spectator with THREE big scores! After last month’s 93 point score with our new Kemp Syrah, we are honored to receive these outstanding scores for our latest new releases.

With hundreds of the latest Cabernets reviewed, Adobe Road received an amazing two spots in the Top 10, with a 94 Point score for our first release from the famous Beckstoffer Vineyard in Napa Valley as well as a strong 93 Points for our Knights Valley release in Sonoma.

Additionally, amongst hundreds of Chardonnays submitted for review, we took the #2 spot for our new Chardonnay release with an outstanding 92 Points! We are honored that all three of these wines were reviewed by James Laube, one of the premier wine critics in the world.

These wines are only available through our website, Tasting Room or Inside Track Wine Club and Mem-bers still receive a 20% discount on these special wines! So... Join the Inside Track, save some money, and receive exclusive access to some of the finest wines available on the market today.

Wearealsoveryexcitedabouthowsuccessfulthewineryhasbeeninregardstoitsrecentaccolades.Towardstheendof2017andheadingintothisyear,AdobeRoadreceivedover20outstandingscoresof90pointsormore,fromindustrypublicationssuchasTheWineSpectatorandRobertParker’sWineAdvocate.

Themostrecent94pointscoresgrantedtoour2013and2014BeckstofferCabernetSauvignon,rivalsomeofthemostacclaimed“cultwines,”oftenretailingatmuchhigherprices.

JamesLaube,SeniorEditorofTheWineSpectatorhadthistosayabouttherecentlyreleasedCabernetSauvignonBeckstofferVineyard,“Sleekandrefined,witharich,polishedcoreofspicyoak,darkberry,loamyearth,licoriceandgraphitenotes,combiningpowerwithfinesseandgrace.Drinknowthrough2030.420casesmade.”

THIS week’s issue of the Wine Spectator Insider features classic wines from California and Cham-

pagne, as well as a selection of outstanding Washington Cabernets reviewed by Harvey Steiman.

Bruce Sanderson reviews this issue’s highest scoring wine, a vintage Champagne from Krug (and

for other recently reviewed Champagnes, see the Sept. 30 issue of the Insider), but it’s a wine from

California that steals the spotlight this week. James Laube finds a Cabernet Sauvignon from the

Stags Leap District which earns a classic rating in just its second release. It’s priced at $80 (a rela-

tive value for small-production, high-end Napa Cabernet) and it’s made by Dave Phinney of Orin

Swift from a vineyard managed by viticulturist Jim Barbour. To find out what it is, check out the Hot

Wines, on page 4.

Marvin R. Shanken Editor and Publisher

Wine Spectator Insider Oct. 7, 2009 To subscribe, visit www.winespectator.com1

A Members-Only, Weekly Publication

CaliforniaNOVYSyrah Santa Lucia Highlands Garys’ Vineyard 200793 points | $33 | 311 cases made | RedFirm, spicy and full-bodied, with rich cola, loamy earth, dried rasp-

berry and black licorice flavors that are tight, focused, complex

and concentrated, ending with a long, persistent finish. Drink now


SEGHESIOZinfandel Alexander Valley Home Ranch 200793 points | $36 | 2,400 cases made | RedRich and powerful yet supple, ripe but still balanced. Though

jammed with personality, this is focused and complex, approach-

able now, but better in a few years. Shows aromas of black cherry

and licorice, with dense plum, cracked pepper and espresso fla-

vors that finish with ripe tannins. Drink now through 2015.—T.F.

DOMAINE CARNEROSBrut Blanc de Blancs Carneros Le Rêve 200392 points | $85 | 1,200 cases made | SparklingDisplays an agile balance of boldness and delicacy, offering aro-

mas of lemon curd and baked Asian pear. The flavors are crisp yet

luscious, with complex apple, citrus and spicy yeast roll flavors.

Drink now through 2013.—T.F.

SEGHESIOZinfandel Rockpile Rockpile 200792 points | $36 | 1,600 cases made | RedFocused like a razor, with bright raspberry, cinnamon and licorice

aromas and complex, zesty cherry, toasty sage and peppered

beef flavors that linger toward ripe but firm tannins. Best from

2011 through 2015.—T.F.

ADOBE ROADCabernet Sauvignon Knights Valley Bavarian Lion Vine-yard 200691 points | $45 | 1,245 cases made | Red

Complex and inviting, with a generous mix of ripe plum, black

cherry and berry fruit that’s supple, balanced, deep and per-

sistent, picking up a nice black licorice note. There’s wonderful

persistence on the finish, with firm, integrated tannins. Drink now


EXPRESSIONPinot Noir Anderson Valley 39º Annahala Vineyard 200791 points | $48 | 430 cases made | RedPure, rich, elegant and focused, with a mix of spicy cherry, wild

berry, plum and subtle licorice notes. Gains depth, complexity and

persistence on the finish. Drink now through 2014.—J.L.

InsiderA FIRST LOOK AT OUR EDITORS’ MOST EXCITING NEW WINES

Vol. 5, No. 28 | Oct. 7, 2009


AdobeRoadhaspurchasedthepropertyandhasplanstobuildastate-of-the-artwinery,visitorscenter,tastingroom,corporatefacilitiesandautomotiveMuseum--locatedindowntownPeta-lumarightontheprestigiouswaterfront.Constructiontobegininthespringof2019.Whatwecandowiththismodelisbeyondanythingthathasbeendone,takingthebestofthebestfrommanywineriesandoperationsandcombiningitintoonepremierlocationandcapitalizingontheincrediblegrowthandlocationofPetaluma.Itisararemomentforasmallproducertore-allyhaveachancetomakethisjumptothenextlevelandbeyondandAdobeRoadisdefinitelythereandready.

Proposed Winery, Tasting Room, Visitor Center, Members only upstairs area, Corporate Events Venue, and Motorsports Museum Location

Petaluma, California A River Town in the Heart of Wine Country

© 2018 C

onfidential: Adobe Road W

inery | 1995 S. McD

owell Blvd. Petalum

a, CA

94954 | ww

w.AdobeRoadW

ines.comKevin Buckler - C

EO | Kevin@

adoberoadwines.com

| (415) 860-7223

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Barrel Storage

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Motor Sports

104

Tasting Room

103

low wine display

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tasting bar

Men's

105

Women's

106

display

3500 lb.elevator

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Entry Foyer

107

Ballroom

110

Women's

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Storage

116Clean-Up

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Comm. Kitchen

115

Men's

114

Storage

118

Vestibule

113

Pizza Station

122

Terrace

123

Terrace

121

open counter

cookin

g s

tatio

n

pre

p s

tatio

n

up

TrashEnclosure,

s.l.d.

folding wall

dis

pla

y

pizza oven

gateawning above

Petaluma River

(e) bulkhead wall below terrace floor fence

property line

1st Street

ADA Parking,s.c.d & s.l.d.

pocket doors

sectional door

Parking Lot, s.c.d. & s.l.d.

awning above

balcony above

c/l openings & Tasting Bar

c/l o

penin

gs, fe

rmenta

tion

& T

astin

g B

ar

rigid frame, base plate & pedestal, s.z.d.

concealed rigid frame

up

Stair 2

117

Stair 1

108

awning above/ concrete paving below

trench drain

flat

transformer,s.e.d.

bioretention, s.c.d.

dn

dn

pla

ntin

g, s

.l.d.

(e) bulkhead wall

planting, s.l.d.

dn

d.s.

d.s.

d.s.

d.s.

d.s.

d.s.

d.s.

d.s.

2

A3.02

1

A3.01

1

A3.02

2

A3.01

1

A3.03

1

A3.03

2

A3.03

2

A3.03

1

A3.04

1

A3.04

2

A3.04

2

A3.04

16'-7

"16'-0

"16'-0

"

12'-1

1/4

"

to c

urb

EF1

EF2

EF1

EF1

EF1

EF1 EF1

EF1

EF1EF1

EF1: Surface mounted LED 2700K wall sconce.EF2: 3" round LED 2700K "air-tite", IC rated and wet rated recessed adjustable downlight.EF3: 2700K linear LED light.EF4: Recessed 2700K step light.EF5: Surface mounted LED 2700K spot light.EF6: LED 2700K string light.

note: s.l.d. for site lighting

Exterior Light Fixture Schedule

EF1

EF2

EF2

EF2

Vestibule

111

Covered Entry

Covered Entry

pots & benches, s.l.d.

(n) trees along First Street, typ., s.l.d.

(n) tree, s.l.d.

(e) tree

(e) tree

dn

cantilevered terrace floor & railing

fence & gate

EF2EF2EF2EF2EF2EF2

EF2

EF2

EF2

EF2

(n) Parking, s.c.d. & s.l.d.

Wine Production

101

EF1

EF1EF1EF1

EF5

post, typ.

bio

rete

ntio

n,

s.c

.d.

EF1

trash bin, s.l.d.

bike parking, s.l.d.

street lamp, s.l.d.

planter pots, s.l.d.

EF2EF2

EF2

EF1

EF1

EF1

EF4

EF4

EF4

EF3 linear railing light

EF2

EF2

EF5

EF5

soffit above

soffit above

EF1



EF1EF1

bollard, s.l.d.

trench drain, s.c.d.d.s.

art wall

(n) driveway, s.c.d. & s.l.d.

Elev. Machine

109

EF4

gas meter, s.p.d.

transformer clearance shown dashed

d.s.

switchboard, s.e.d.; clearance shown dashed

access aisle, s.c.d. & s.l.d.

ADA Parking,s.c.d. & s.l.d.

fire pitfire pit fire pit

29'-5

1/2

"18'-4

"

35

'-11

"

10'-0"

o.f.o. studsteel

o.f.o. stud

steel

steel

steel

steel & girt

steel

steel

o.f.o. girt

ste

el

ste

el

ste

el

ste

el

ste

el

ste

el

ste

el

o.f.o. stud

o.f.o. stud

o.f.o. stud

o.f.o. stud

o.f.o. stud

o.f.o. stud

o.f.o

. girt

steel

steel

o.f.o

. girt

steel

steel

ste

el

1'-0

1/2

"

48'-0

"

EF2

1'-5

"

1'-0"

employee bike parking shall be free of obstructions

type I hood shown dashed

truncated domes

curtain & track

ele

c. c

loset

C S

treet

backflow preventer, s.c.d.

accessaisle,

s.c.d. &s.l.d.

21'-2

"

20

'-11

"

malolactic room

31º slope

6'8" headroom under ramp shown dashed

outdoor bbq & trellis

trellised cover above

trellis

wood beams above

flared opening, typ.

deep recess/ flared opening

deep recess at opening

retail area

nicheniche

deep recess/ flared opening

EF5

EF5

EF5

EF5

EF5

EF5

EF5

EF5

EF5

EF5

EF5

EF5

EF5

EF5

EF5

EF1

EF6

EF6 EF6 EF6 EF6

EF6

EF6

EF5 EF5 EF5 EF5

EF5 EF5

EF5

EF5EF5

EF5

pole mounted string lights

Adob

e R

oa

d W

inery

1 C

Stre

et

Peta

lum

a, C

A 9

4952

AP

N 0

08-0

69-0

02

revision:date:

A2.01

First Floor Plan

SPAR Submittal03.15.18

job no: 1801

drawn:

checked:

date:

sheet no:

PL

TT

scale:1/8" = 1'-0"

05.10.18 revisions

ABCDEFGH

1

1.5

3

4

6

7

9

10

11

12

12.2

7.8

2

3

6

7.1

8

3.8

2.5

7.8

true north

project north


Site Context• PetalumaRiverTurningBasinisafocalpointofdowntown

• FrequentedbyYachtClubsintheBayArea

• AnchoredbytheGreatPetalumaMill

• ThePetalumaHistoricalMuseum

• FormerCarnegieLibrary

• McNearBuilding-authenticCountry/WesternSaloon

• MysticTheater-livemusicalperformancesfromtopentertainers

• FullypreservedVictorianEraArchitecture

• Anumberofparadesandeventsannually

All of these attractions are within two blocks of the Winery.

Commercial AmenitiesRestaurants

Delis

Artgalleries

HandcraftsandJewelry

Toys

Trinkets

Books

Clothing

Coffee

Icecream

Chocolates

CheeseandWine

Livemusic

Cinema

Rowing

Billiards

Bowling

Athleticclubs

HairSalons&Spas

BoutiqueGroceryStore


Locationislocated3cityblocksfromthenewlydevelopedNorthBaySmartTrainstation,acrossthestreetfromfreecityparkingstructure,ontheSanFranciscoBayfedPetalumaRiverfront.

DirectlynextdoortothePetalumaYachtclub,hosttoYachtownersfromSanFrancisco,MarinandcountiesthroughouttheBayArea.


Geographic Location The City of Petaluma• 37milesNorthoftheGoldenGateBridge

• 30minutesEastofBodegaBayontheSonomaCoast

• 30-40minutesWestofthetownsofSonomaandNapa

• 30minutesSouthoftheSonomaCountyCharlesSchultzAirport

• Petalumacaterstotourism

• CloseaccesstoHighway101

• Drive-upvacationforanyoneintheSanFranciscoBayAreaandSacramento

• SonomaWineCountrycaterstovisitorsthroughouttheWorld.


Financing Summary

Seeking an additional $1.5 million in new equity from accredited investors

• Wehavealreadyraisedtheoriginal6millionandwereallowedtoincreaseoursquarefootagebythecityof

Petalumasoweraisedanadditional$3millionofwhichthecurrentinvestorsimmediatelytookhalf.

• AchancetodosomethingtrulyEPICinthewineworldandthecityisbehindus(Whichishighlyunusual)

• Expandthewineryintoanewlypurchasedandstate-of-the-artwaterfrontfacilityinPetaluma,California

• Excessfundswillbeusedasworkingcapitaltosupportthegrowthandexpansionofthebusiness


Racing Series

Wine Club


the missionTherearemanygreatstoriesaboutsmallbrandswhomadeittothe“frontoftheline”andtheneitherdecidedtojumpforwardordidn’t.Someofthesuccessstoriesareamazingandtheystartedjustlikeus.Therehaverecentlybeenstrongrunofsmallboutiquewineriesbeingpurchasedbylargerconglomerates.Whethertheyareafteracoolbrandandintendonincreasingitsproductionanddistributionortheyarelookingtoputatrophyontheirshelf,smallboutiquewinerieswhowouldmakethemselvesattractiveincertainareasareHOTandhavedefinitelybeentargetsofacquisition,andatsomeverylargenumbers.Lastyear,OrinSwiftsoldthe“Prisoner”brandfor$285million.Itwasjustthebrand,vineyards,propertyortastingroom.Meomi,themid-pricedPinotNoirproduceralsosoldlastyearfor$315million.Atthetimetheywereproducingapproximately60,000casesofwineandthepurchaserplannedonincreasingproduction.Again,novineyards,realestate,productionfacilityortastingroom.Cabernetlegend,SchraderCellarswithonly5000casesproducedannuallyjustsoldfor$70millionandagain..nophysicalassets,justthebrand.KostaBrownejustwentthroughthesamethingandhadalotofamazingsimilaritiestohowwestarted.

Wehavestudiedthesesuccessfulmodelsandalwaysnoticedthatmanyofthesewinerieshavedoneatleastonethingreallywell,occasionally2buttherearefourorfivekeyareasthatcanitselfcreateaverysuccessfulwinerymodelincludingstrongdirecttoconsumersales,strongdistribution,creationofanadditional“driver”line,afantasticfacility,adynamictastingroom,corporateandbanquetcapabilities,etc.Ourquestionfromthebeginninghasalwaysbeen-ratherthandoingjustonethingwell,whydon’tweconsciouslysetouttodoallofthemwell;wehavepositionedourselvestodoexactlythat.

Wearetrulyatanepicmomentinthewinebusinesswherethedirectionandtrendsoftheindustryareheadinginexactlythesamedirectionofwhatwearecrafting.FightingtrafficfortwohourseachwaytositinastuffytastingroominNapaisdefinitelylosingitsluster.Funandfestiveandexperientialtypeeventsarethenameofthegameandifyoucanblendthatwithabeautifulfacility,afantasticexperience,easyaccess,adynamicteamandaward-winningwine-youhaveawinnerandahugefinancialopportunity.Wehavecrossedthethresholdofconcepttoafullyfunctionalandhighlyprofitablewinerymodelandentertainmentoperationandwithoureyeontheballandapplying“bestpracticesstrategies”.Wehaveanopportunitytodosomethingtrulyamazing.

ThisisOURmomentanditonlycomesonce…andweinviteyoutojoinus!


adobeRoadWines.com/project

9/17

partnership opportunities · 2018. 12. 31. · • sales opportunities are numerous…almost...

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