partnerships of governmental and non-governmental organizations (associations) in the sphere of...
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PARTNERSHIPS OF GOVERNMENTAL AND NON-GOVERNMENTAL ORGANIZATIONS
(ASSOCIATIONS) IN THE SPHERE OF TOURISM: RUSSIAN AND FOREIGN
EXPERIENCE
Moscow, Russian Federation, 19 March, 2012
(President Hotel)
WHAT IS A PPP?
WHY PARTNERThe value chain of tourism industry
Distribution TransportEnvironment
and public services
Accommodation Leisure
Public sector
Private Sector
• Policy and legal framework• Resources
territory infrastructures human capital technological capital financing conditions advanced services
• Information and knowledge (demand)• Marketing• Products• Innovation and development• Formation
TOURISM PPP
Public
• Access to new sources of capital• Accelerated development of infrastructure assets• Risk sharing opportunities• Maintenance or improvement of service levels• Access to skills in planning, management and service
delivery• Greater value from economic development
opportunities
Private
• Access to new markets that they would be unable to develop on their own
• Ability to improve skills levels and performance• Expansion of products or services beyond current
capability• Enhancement of credibility through association• The opportunity to earn a return commensurate with
the risks and merits of the venture
COMBINING FORCES
PPP come together as
experts combining, inter alia:
Vision
Goals
Access
Structure
Expertise
Intelligence
Funds
Peopleresources
For the sole purpose of achievement of a clearly defined, mutually desired end-goal
COMBINING FORCES
For the sole purpose of achievement of a clearly defined, mutually desired end-goal
Create value
Strategic Planning
Foster synergies
Improve management
Financial Efficiency
Integrate value chain
Multiply positive effects
SCOPE OF COOPERATION
INTENSITY OF COOPERATION
CooperationAssociation
Puntual
Sisthematic
Permanent
Shared Risk
PlanningInformationFinancing
Product DevelopmentTrainingResearch
Destination Manag.Mixed CompanyConsortiumInfraestructuresNTOs
AREAS OF COLLABORATIONS
Marketing organizations
Community-based ventures
Regional planning authorities
Joint management of protected areas
Research
Human Resources
Destination Management Product Development
Prod
ucts •Improvement
•New products•Quality standards
•Protect consumers
•Create sustainable development
•Develop attractions
•Contribute to the economic wealth of the community
•Enhance and preserve resources
Rese
arch
and
Tec
hnol
ogy •Provide
research and measurement of methodologies
•Implement Tourism Satellite Accounts
•Enhance technological innovation and application
Hum
an R
esou
rces •Set services
and quality standards
•Provide training and education programs
•Improve productivity and innovation
Mar
ketin
g •Brand presence
•Improve marketing efficiency
•Joint marketing campaigns
•Improve market coverage and reach
•Provide participation at trade shows
•Access new markets
Infr
astr
uctu
re •Improve roads, transport infrastructure and basic services
•Provide impetus for intermodal transportation
•Improve public health and sanitation
•Improve safety and security
Fina
ncin
g •Obtain investment and founding
•Leverage public investment
•Obtain start-up financing
WHY PARTNER?
Partners will benefit from the alignment of resources and objectives
CHECKLIST FOR SUCCESS
Aligned Objectives
Effective Communication
Clear decision-making
Clear accountability
Right skills in the right place
Adaptive ways of working
Source: http://www.europarc.org/uploaded/documents/871.pdf
TOURISM PPP
Advantages
•Strategic•Share visions and goals•Share of information, risk and rewards•New cooperative culture
PPPIs it possible It is needed
CONCLUSIONSeminar provides a great opportunity to:
SHARE LEARN DISCUSS
Partnerships making a destination attractive, competitive and well-managed
