partnerships...partnerships 1. if3 since ‘07 since its beginnings in 2007, if3 has been the ski...
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iF3 SINCE ‘07Since its beginnings in 2007, iF3 has been the ski and snowboard industry’s big, noto-riously extravagant reunion where athletes, movie producers, media, brands and fans get together and celebrate our sports.
+ iF3 MOVIE AWARDS
+ UNIQUE ACTIVATION OPPORTUNITIES
+ LIVE EVENT AND PARTIES
+ LOCAL COMMUNITY MEET-UP
+ A PLACE TO GET STOKED FOR THE SEASON
+ ACCESS TO THE ATHLETES AND PRODUCERS
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SNO
W S
PORTS CONSUM
ER
THERE IS A FEW OPPORTUNITIES
TO PLACE AN OUTSIDE 10 X 10
PRESENCE. GIVE US A SHOUT
TO SEE IF WE CAN FIT YOUR
BRAND IN THIS SETTING
FOR THE WEEKEND.
Create experiences
Market your products
Engage with people
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NEWSLETTER AND SOCIAL MEDIA
50%
40%
18-2
4
25
-34
35
-44
30%
20%
10%
AGE GROUPS
WHO ARE THEY ?Reaching passionate skiers and snowboarders directly. Our fans and followers are potential clients for you! They all have one thing in common...
THEY LOVE WINTER AND SNOW!
Based on 2020-21 iF3 data (Facebook, Instagram, Twitter, Youtube, website)
25 600 + FOLLOWERS
14 100 + FOLLOWERS
6 100 + FOLLOWERS
5 000 + SUBSCRIBERS
GENDER
Men73%
Woman27%
COUNTRY
CanadaOther
Chile
USA
France
Our audience
45
-54
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A YEAR OUTSIDE OF NORMAL, FULL OF OPPORTUNITIES THIS YEAR AGAIN, WE WILL CONTINUE TO AUGMENT VIEWERSHIP BY COMMITTING TO A LIVE VIRTUAL FESTIVAL.
The tendency is confirmed! Ski and snowboard movies viewership and interest is on the up trend. The screenings of certain pro-jects on “live TV” has surely helped in reaching more and more fans without losing the local and exclusive atmosphere of iF3.
+ A LIVE STREAM INJECTED WITH REACTIONS AND ENERGY FROM THE INDUSTRY
+ MULTIPLE LOCATION GATHERINGS (where permitted): drive-in theaters, home viewing parties, shops or other physical locations.
+ SERIES OF EVENTS, HIGHLY FOCUSED ON LOCAL VIEWING PARTY CHECK-INS
+ AN APPROACHABLE CONVERSATION BETWEEN THE PRODUCERS AND THE COMMUNITY
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A COMBINED APPROACHiF3 FESTIVAL WILL BROADCAST THEIR ANNUAL RENDEZ-VOUS LIVE FROM VARIOUS VENUES IN MONTREAL,QUEBEC AND WHISTLER BRITISH COLUMBIA VIA ITS PRIVATE CHANNEL FROM OCTOBER 20TH TO 23RD, 2021.
iF3 media partners will be able to broadcast live from the same private channel. iF3 fans and followers around the world will be able to interact live with their community virtually while watching the live broadcast.
A full program with the official selection will be released via all iF3 platforms in early October.
There is still a possibility that physical gatherings will be allowed, and if that is the case, several options will be planned according to the local governments’ rules and regulations.
Synopsis available on demand.
NUMBER THAT
STANDOUTIN 2020, MORE THAN
22,000 VIEWS HAVE BEEN ACCOUNTED FOR THE LIVE AND
REBROADCASTED SHOWS. WITHIN ALL PLATFORMS
22,5kViews
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Broadcast
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Gold Partner
Gold Partner
May
cha
nge
Will
be
upda
ted
Brand positioning
EVENT POST EXAMPLE
OTHER ACTIVATIONS AVAILABLE FOR SPONSORS
GENERIC POST EXAMPLE
Partners
Silver and others
Silver
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LOGO POSITIONING+ STUDIO AND TV BACKGROUNDS
+ OFFICIAL STAFF CLOTHING OR EQUIPEMENT
VIDEO ADS+ FEATURE YOUR BRAND/PRODUCT
ON THE BIG SCREENS BETWEEN MOVIES
+ 15 SEC: $750 30 SEC: $1,000
ADS IN THE OFFICIAL PROGRAM
+ FULL OR HALF PAGE
ADS ON WEBSITE+ iF3 WEBSITE
PARTNERS STORE
BOOTHS+ $750 TO $1,000
Brand positioning and ads
BOOST YOUR PRESENCE
Program
Partners storeVideo ads
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INFORMATIONCHARTWHISTLER
Gold Partner
Silverpartner
Partners Others **
$5,000 + Product $2,500 + Product $1,000 + Product $750 + Product
BRAND POSITIONINGPRESENTING position for iF3 Whistler X
CO-PRESENTING position for iF3 Whistler X
RIGHTSExclusivity in (1) product category* X
Logo positioning on all screens for in Person events X X
iF3 Theme gatherings «Après-Ski» PRESENTING sponsor (If possible) X
Logo positionining in iF3 Whistler ads and trailer X X
Logo positioning on the iF3 Big Mountain TV show Background (Oct 22nd) X
Present (1) iF3 Movie Award + prizing (Oct 23rd) X X
Product Sampling X X
MEDIASocial media tags and mentions on all posts related to iF3 Whistler & iF3 Movie Awards gala X X
Pre-roll ads (On site and Big Mountain TV show + iF3 Movie Awards gala Broadcast) X X
Hierarchical logo postioning on poster & ads X X
Logo/link on all pages of the iF3 website at "Partner level" X COLLAB LEVEL
Logo/link on Partners page of the iF3 website "Partner Level" X COLLAB LEVEL
Logo on the iF3 2021 offical iF3 Whistler program X X
ACTIVATIONSOnsite booth or other physical branding X X X
Signature on site activation TBD X
Onsite/online contest X
HOSTING & PRIVILEGESALL access SPONSOR VIP PASSES 4 2
ALL «Après-Ski» Partys 4 2
* Product exclusivity is to be discussed and will be granted on “PAID” partnerships only ** iF3 Collabs are discussed on a case by case basis pending the amount of the investment provided and mkt/sales goals of the partner
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CONTACT US
LUC SKYPOWDER President & ski division director [email protected]
ZACH ALLER Snowboard Division Director [email protected]
JEFF SCHMUCK iF3 Movie Awards Director [email protected]
CAMILLE MARTIN Communications Manager [email protected]
KATERINA KOZAKOVA Brand ambassador & volunteer manager [email protected]
MARK WARNER iF3 Whistler event coordinator & Movie Awards Gala MC [email protected]
KAROLANE SIGOUIN Graphic Designer [email protected]
FESTIVALIF3.COM