Partnerships

The basis of development in Africa

NOT AN OFFICIAL UNCTAD RECORD

Market Dynamics

In the 90’s

From To

Regulated Competitive

Domestic Global

Production driven Customer driven

For the years 2000Know your customer

Focus and specialization

Reflect the discipline of market leader

Partnerships improve competitiveness

Workforce Dynamics

In the 90’s

From To

Simple task Complex, high technology

Multi layer Flattened

Labor force Empowered employees

For the years 2000Recruit with a vision

Train with focus

Equip for the challenge

Partnerships create expertise

Managerial Dynamics

In the 90’s

From To

Automatic Coach counsel

Telling, directing Listening, sharing

Controlling Empowering

For the years 2000Seek the leaders

Encourage team work and cooperation

Reward and celebrate accomplishments

Partnerships develop leaders and sharpen their skills

Challenges

The true challenge is to manage the change agenda in

emerging countries where there is an history of high

protection and a tradition of hierarchical structures

Traditional family businesses / Petroleum independents

will reinvent themselves and create shareholder value

through effective partnerships

Oismine Group Response

• Concentrate on core competence

• Develop a world class team

• Restructure and reposition businesses

• Develop strong and enduring strategic alliances with international market leaders

ChevronTexaco Addax & Oryx SHV Gaz Corral

Oismine: A well organized holding company focusing on energy and including three petroleum affiliates with their related business supports

Somirgy885 MT

14 %

Fuels484 MT10,4%

Somepi C.

LPG395 MT32.5%

Tissir Primagaz

Lubes6,3 MT

9 %

Somepi Texaco

ORYX(C.I. – Mauritania…)

Turn over: 4,8 MMM DHs

GE

ST

RA

Partners are global leaders : ChevronTexaco – Addax – SHV – Corral – Greif …

INT

RA

L

PETROTANK

SOTRAGAZ

EXIMTRA

TIM

LO

G

GR

EIF

TPZ - Partnership values

Tissir Primagaz: The first strategic international alliance

TPZ - Partnership values

Tissir Primagaz : 50% SHV Gaz 50% Somirgy

• Become leader in GPL with 32.5% market share in Morocco

• Strengthen LPG supply power

• Take advantage of marketing synergies and cost reduction process

• Bring environmental and safety culture

• Leverage best practices and develop new leaders

STL - Partnership values

The perfect partnership

to promote double brand lubricants

STL - Partnership values

Somepi Texaco Lubrifiants : 50% ChevronTexaco 50% Somirgy

• Take advantage of a double brand strategy (global and local)

• Market a comprehensive product line

• Access to new technology and improve excellence in operations

• Focus more effectively on safety and environmental issues

• Develop and train employees through best practices sharing

ORYX Côte d’IvoirePartnership values

Oryx : A strong brand in Africa to support a successful market entry in Cote d’Ivoire

ORYX - Partnership values

ORYX joint participation : 70% ORYX 30% OISMINE (Cote d’Ivoire / Mauritania)

• Combine financial and human resources to facilitate market entry

• Lean on Addax/Oryx pan African organization to manage and control the businesses effectively

• Take advantage of Moroccan competences and field knowledge to gain new customers

• Extend area of cooperation to other businesses ( Lubricants in West Africa and Marine fuels in Morocco)

• Learn and exchange best practices

Key for partnership success

• Proactively manage safety and respect ethics

• Make partnership valuable to customers

• Align workforce to operate within a global organization

• Create a culture of discipline

• Shareholders share the same vision and values and communicate effectively

ChevronTexaco Addax & Oryx SHV Gaz Corral

Partnership – Good to Great

“ The most successful companies will be those that exploit knowledge more effectively than their competitors ”

Jim collins

Partnerships provide private business family with access

to the knowledge and its effective transfer to the business

ChevronTexaco Addax & Oryx SHV Gaz Corral