parts & services...year to date, motor oil & lubricants, oil changes, auto body repair, and...

Parts & ServicesClick demand analysis

As of March 20, 2020

Microsoft Advertising. Intelligent connections.

Key Parts & Services (P&S) demand trends

All-up clicks for Parts & Services (P&S) are down 11.4% this week year over year (YoY), marking the first time clicks are below 2019 levels this year. This has reduced year-to-date (YTD) growth from 5.2% to 3.7%.

March has been characterized by week-over-week (WoW) clicks declining across most Parts & Services sub-categories

Clicks for tire shops have seen a dramatic drop, trending at 65% of 2019 levels, as fewer people driving have resulted in subdued demand

Even with fewer drivers on the road, Gas Stations is one of the only P&S categories up on the year this week, bolstered by cheaper oil prices and inherent recession resistance

Year to date, motor oil & lubricants, oil changes, auto body repair, and other vehicle parts & accessories have been trending up, while auto audio, other vehicle service & repair, tire shops, and tire repair have been trending down

Source: Microsoft Internal Data Jan. 5, 2019 – Mar. 22, 2019 and Jan 4, 2020 – Mar 20, 2020

Parts & Services clicks slipped 11.4% WoW, reducing YTD YoY growth to 3.7%


1 2 3 4 5 6 7 8 9 10 11

2019

2020

Parts & Services clicks, YTD

458%

-21%

-8%

8%

-29%

-43%

-63%

-43%

-34%

69%

7%

2%

1%

-29%

-30%

-32%

-37%

-48%

Motor Oil & Lubricants

Other Vehicles Parts & Accessories

Other Vehicles Service & Repair

Gas Station

Oil change

Auto Body Repair

Tire Shop

Auto Audio Equipment

Tire & Wheel Repair

New tires and tire repairs dropped, and gas stations remained steady, YoY despite fewer drivers; consumers shifted to motor oil purchases vs. oil change servicesh

Parts & Services click gainers and decliners: This week YoY (%), YTD YoY (%)

Source: Microsoft Internal Data Jan. 5, 2019 – Mar. 22, 2019 and Jan 4, 2020 – Mar 20, 2020Other vehicles include motorcycles, boats, atvs, etc,

When this week YoY is outpacing YTD YoY, momentum is picking up. When the two are misaligned, this indicates a shift in the marketplace.

YoY and YTD clicks

Volume analysis

Clicks for Auto Audio Equipment are down –37% YoY and –36% YTD


Clicks for Auto Body Repair are down -30% YoY and up +10% YTD


Clicks for Gas Stations are up +1% YoY and +33% YTD


Clicks for Motor Oil & Lubricants are up +69% YoY and down -8% YTD;however, YTD is trending positively overall due to lifts between Feb. 8 & Mar. 7The Feb. 2019 click spike was largely driven by one top oil competitor


Clicks for Oil Changes are down -29% YoY and up +11% YTDOil change clicks spiked during the weeks of Feb. 15th and Feb. 29th


Clicks for Other Vehicle Parts & Accessories are up +7% YoY and+6% YTD


Clicks for Other Vehicle Services & Repairs are up +2% YoY and down -34% YTD


Clicks for Tire & Wheel Repairs are down -48% YoY and up +32% YTDYTD, clicks are trending down overall due to lower volume in Weeks 1, 2 and 11


Clicks for Tire Shops in 2020 are down -32% YoY and -55% YTD


Weekly clicks

Momentum analysis

Autos Audio Equipment clicks have been trending down, only showing strong WoW growth on two occasions this year (Weeks 1 and 8) Auto Audio Equipment weekly clicks


32%

1%

-21%

-1%

-13%

4%

-9%

16%

2%

-6%-11%

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11

February MarchJanuary

Autos Body Repair clicks have shown slowing WoW growthAuto Body Repair weekly clicks


9%

5%

-3%

0%

6%

-1% -1%

12%

8%5%

-19%



Gas Station clicks were positive Week 3 to Week 8 before declining minimally in MarchGas Station weekly clicks


-14%

-24%

6%2% 3%

17% 16%

21%

-8%

1%3%



Motor Oil & Lubricants showed significant increases in mid-February but have since declinedMotor Oil & Lubricants weekly clicks


15%

-21%

2% 2%

-1%

22%19%

-2%

1%

-18%

-6%



Clicks for Oil Changes started the year off calmly, but WoW changes have varied wider recentlyOil Changes weekly clicks


-2% -6% -4% -1%

23%32%

6%

-44%

91%

-23%-12%



Clicks for Other Vehicles Parts & Accessories have seen modest WoW change of +/- 6%Other Vehicles Parts & Accessories weekly clicks


4% 4%

6%

3%

-2%

0%

-6%

2%

4%

-2%

-4%



Other Vehicles Service & Repair clicks started the year with a strong week, but click growth has faded overall since Week 2Other Vehicles Service & Repair weekly clicks


70%

-11%

-22%

-9%

7% 8%

-2%

2% 2%

0%

-12%



Clicks for Tire & Wheel Repair started the year strong, but have fallen since FebruaryTire and Wheel Repair weekly clicks


17%

28%

47%

11%

-9%

-17% -14%

-1%

3%

0% -3%



Since January 25, clicks for Tire Shops have been down consistently WoWTire Shops weekly clicks


2%

13%

7%

-27%

-18%

-2%

-8% -7% -7%-5%

-17%



Closing thoughts for your consideration As of Tuesday, March 31, 30 states have

restrictions on businesses, but auto repair and related

industries have typically been considered 'essential' (confirm

with your local officials for guidance)

Since people still need to use their automobiles to

complete essential activities, several areas within Parts &

Services are experiencing YTD click growth

These areas include Auto Body Repair, Gas Stations, Oil Changes,

Other Vehicle Parts & Accessories and Tire & Wheel Repair

Consider location-based targeting to keep

consumers informed of their local P&S stores, allowing for

essential activities to continue

parts & services...year to date, motor oil & lubricants, oil changes, auto body repair, and...

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