party your way to social media success

Jonathan B. Wilson @jonathanbwilson linkedin.com/in/digitaldominator

Party Your Way to Social Media SuccessJonathan Wilson


Agenda• Bio• Presentation Goal: Happiness in Employment• Tangible: Party Story• Conceptual: Break Down the Steps• Practical: Show the steps are applicable to getting

a job + dominating social

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Companies I’ve Worked With

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Why Are We Here?

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http://touchdownalabama.net/tdawp/wp-content/uploads/2013/09/questioning-look.jpg

Why Are We Here?


Why Are We Here?

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Jonathan B. Wilson @jonathanbwilson linkedin.com/in/digitaldominator6

For Some, it’s


For others, it’s


Some prefer


Happy @ Work = Happy @ Life


Why Are We Here?

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Find Your Gig throughSocial Media!


HeadHunters


This can happen to you!


But First… A story!

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But First, a Story


Want 2 Party


Build GuestList


Prepares


Throws Party


Success!


Why Are We Here?

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Break it Down:SMM = Party


Plan


Know Thyself

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Framework for Planning + Goal Setting

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Non-SMART Goal

I want to have a great party.

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SMART Goal Example

“I want to host a costume party with 40 attendees on 12/14 at 10pm.”


Non-SMART Goal

I want more Facebook followers.

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SMART Goal Example

“I want to use Facebook to drive awareness about men’s health during Movember and make $100 in donations.”


From Goals to SMART Goals• Make Money• Connector• Build personal brand• Build company brand• Get a job• Collaborate• Hire others• New Clients

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Plan, Takeaway• Know Thyself• Set a SMART Goal

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Strategy


Know Your Target Audience: Personas

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Given My Plan I should talk to…


Cultural Comprehension

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Norms

Values

Beliefs


Find the Fraud!

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Cultural Comprehension: Skaters

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Norm: No Zumiez

Value: Independence

Belief: Anti-Establishment


Warning: Don’t Over Simplify Your Targets

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Channels = Where you say it

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Where? Channel Agnostic


1b


307m

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200m


396m

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100m

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3m

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100m

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MultiChannel Strategy

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Strategy Takeaways• Understand Your audience

– Values– Norms– beliefs

• Cater to their preferred platform

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Execution Prep


Execution: Preparation

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• GIVEN MY PLAN + Strategy…• What do I need to prepare in advance so I’m able

to reach my goals?– Skills– Competencies– product?– Physical traits– Degrees / certifications– Books


Execution


Execution: Routine

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• GIVEN MY PLAN… What routine will help me achieve my goals make to ensure I reach my goals?

Routine


• Daily posts

• Some viral, some meh

• ClickBait Headlines


• Post every few hours

• Planned Content

• Candid Content

• ClickBait Headlines


Execution: provide consistent value

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• Wallflower pictureGood, Relevant Content


• Target = DIY builders

• 1000s of videos

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Thoughful, Long Form Content Is Great

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Viral: Make Participation Easy

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• Focused on Users

• Low cost, high emotion, ties with larger movement

• Participant is hero


Social Reach Is Declining

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Execution• Execution Prep

– What needs to be completed before you engage

• Execution Game Time– Routine– Engaging Openers– Relevant, useful content – Know limitations

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Measurement


Measurement: KPIs (Micro + Macro)

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• GIVEN MY PLAN + Strategy + Execution…• Who should be measured?• What should I measure?• Where should I measure?• When should I measure?• Why should I measure?• How should I measure?


Measurement and Key Performance Indicators

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=


Measurement: KPI + Improvement

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I’ve you’re not meeting plan’s goals, change something!

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Metrics that Matter: IRL trumps Virtual

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Metrics that Matter: Audience Relevance

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Strategy Takeaways• Be thoughtful in what you measure

– Micro and macro

• Tangible KPIs over vanity metrics• Relevance• Feedback loop

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Why Are We Here?

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SummaryPlz


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Plan

StrategyExecute

Measure

Framework


Why Are We Here?

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U promised we’d get SM Gigs tho


Plan


Self Understanding

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• What happens because of you?• What are 3 things you want to be know for?• What differentiates you?


Self Understanding Exercise

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Passion

MarketTalent


S.M.A.R.T. Goal

Based on your self-understanding, what’s an example of a good SMART job acquisition goal?

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Strategy


Who has the jobs? Human Resources, Staffing

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Who has the jobs? Managers

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93% of HR on LinkedIn


Huge Networks = Huge Potential


Headhunter Cultural Comprehension

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Review Resume on LI

Value: Best = Education, Experience, Efficiency

Belief: I find the best candidates for a role


How HR Finds You: linkedIn Search

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Describing Yourself EffectivelyQuestion… Which of the following skills is most

searched, according to Google?

Digital MarketerOr

SEOOr

PPC87


SEO still Trumps PPC and Digital Marketer

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Related Competencies: Google Keyword Planner

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Related Competencies: Google Keyword Planner

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Other places to Find Keywords• #Hashtags• Periodicals• IRL Conversations• Books• Blogs

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strategy• Headhunters and Managers have jobs• They’re on LinkedIn• They search with keywords• Research to find keywords• Populate profile with screenshots

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Execution Prep


Get Better IRL While Your Build Online

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But I’m Only a College Student• Relevant coursework• Capstone projects• Thesis papers• Volunteer • Help others• Free work now = $$ later

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Free work now = Paid Work Later

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Complete Your Linked In Profile

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• Engaging Banner

• At-a-glance bio

• Friendly photo


• Engaging intro

• Keywords

• Multimedia

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• Summary your role

• Show, don’t tell

• Multimedia

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• Summary your role


• Multimedia

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• Multimedia


• Recommendations

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• Put Most Important Skills up top

• Skills > Recommendations

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• Education Counts

• Volunteers get more leads

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• Additional Keywords

• Volunteers get more leads

• Show you’re great

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• Groups Increase visibility

• Follow smart people to get smarter.

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Execution


Find Your Targets• Start with Friends• Existing acquaintances• Me• Intern folks• Other Students

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Be thoughtful

Reasoning


Relevant and useful

Content Creation

For your target

Market.


Reposts

Interacting

Increased visibility

Top of mind


Social Media Routine

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Engage

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Warmth


Execution Summary• Relevant, useful Content• Post• Interact• Routine• Be Cool

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Measurement


Feedback• Macro KPI

– Did I get my goal job

• Supporting KPIs– How closely does my IRL experience match goal– How complete is my profile– How many people look at my profile– How many pieces of content have I shared– How many people have I interacted with– How many relevant interviews have I gotten– How many relevant job offers have I gotten

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Personal Visibility

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Plan

StrategyExecute

Measure

Framework


Questions

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