The Mobile Game

Has Changed.

Time Warp back to the year of 1887…

Source:

Coupon Sherpa

Source:

Coupon Sherpa

Source:

Coupon Sherpa

Source:

Coupon Sherpa

Source:

Coupon Sherpa

GROUPON

Local Budgets Are STILL Being Misspent

Local Marketing

Budgets Pros Cons

Paper Physical copiesThrown away easily Inefficient distribution

Extremely low yield

EmailRelatively low distribution cost

Wide reach

Spam filters

EDM writeup is time consuming Low yield

SMS Direct reach to customers’ phonesExpensive

Static

APP Can send personalized messages

Expensive

Constant maintenance

App fatigue

Mobile Website Easy browsingLimited to browser

Pull not push (no notifications)

FacebookSocial media engagement

Large community

Minimum measurement metrics

Less effective

Can be high cost

We Have To Change The

Way We Market

What Is The Single Most Important Factor

For Any Long-Term Profitable Business?

Loyalty.

Source: Forrester Research, 2014

Source: ciceron.com

Source: ciceron.com

Source: ciceron.com

94% loyalty program members want communications

from the programs they participate in

68% of consumers say that they spend more when

participating in Loyalty Programs

67% of consumers say they would join a loyalty

program if they can sign up instantly

Key Takeaway: Well constructed loyalty programs lead to increases in spending.

The Current Situation

The Current Situation

The Current Situation

Loyalty.

The Passbook app keeps all in one place, letting you scan your iPhone

or iPod to do things like purchase and redeem:

• Airline boarding passes

• Movie tickets

• Gift cards

• Loyalty Cards

• Coupons

• And much more!

All iPhones come with an App called “Passbook”

How People Use Passbook

Android Had It YEARS Ago!

Android Users Can Use Passes Too!

Android Users Can Use Passes Too!

Android Users Can Use Passes Too!

BlackBerry & Windows Phone Too!

Digital/Mobile Wallet

Electronic device that allows

individuals to make electronic

transactions (not always currency,

i.e. coupons, tickets, rewards)

Online/Virtual WalletProgram or web service that allows users to store and control online shopping information details in one place (login info, password, address, credit card)

Definition of “Mobile Wallet”

The Beginning of a Revolution

• Mobile wallet is not just about ‘payments’

• A mobile wallet is all your wallet content

(payment and nonpayment items) that

can be organized, stored, and accessed

on your mobile device.

• It keeps your loyalty cards, retail coupons,

stored value cards, stamp cards, event

tickets, and more all in one place.

The Beginning of a Revolution

• No more misplaced cards or

looking for coupons at checkout

• Mobile wallet is the new direct

marketing channel!

• Increased customer convenience,

engagement and interaction

• Enhancing brand recognition…

• “Loyalty 3.0”

THIS WILL DISTRUPT

LOYALTY MARKETING

How it works

Step 1: Create Your Pass

Types of Passes:

• Coupons• Store Cards• Membership Cards • Event Tickets• And More!

Custom brand your passes

Step 2: Distribute Your Pass

Distribution of your passes is easy!

Consumers can add passes by:

• Visiting a URL• Scanning a QR code• Clicking a URL in an email• Social Media sites• Tapping NFC Tags • SMS messages• The options are endless!

Step 3: Engage Customers

We can setup automatic delivery of custom lockscreen notifications to customers who have your pass in their mobile wallet and are within a defined area.

Engage customers by delivering highly targeted lockscreen alerts based on their geo-proximity to the store.

GPS & BEACONS

Step 4: Pass Validation

When a customer tries to redeem a pass simply scan the QR or bar code with any smartphone at checkout to confirm the transaction.

This allows for the validation or update of pass balance via a secured staff mobile portal.

Step 5: Track Analytics

Use will provide detailed Analytics to continually track your mobile wallet campaigns.

You can also provide reports to show such things as, pass distribution, engagement and more.

Customer Experience

iPhone User

Experience

Android User

Experience

Try It Yourself!

Types of Passes

Types of Passes

Distribution

What are iBeacons?

iBeacon is Apple's implementation of Bluetooth

technology to create a different way of providing

location-based information and services to

iPhones and other iOS devices.

How Do iBeacons Work?

Beacons are small, Bluetooth Low Energy (BLE) transmitters.

Apps installed on your iPhone listen out for the signal transmitted by these

beacons and respond accordingly when the phone comes into range.

Compare iBeacons To A Lighthouse

Benefits of Beacons

• Entice customers to visit in-store with

strategic and enticing messaging and offers

• Increase sales by sending customers

location based coupons and offers.

• Enhance customer loyalty by delivering a

better customer experience

• Increase brand awareness and build

relationships with customers

Questions?

www.WhyPassbook.com