Passing the Test #12ntctesting

Marissa Goldsmith: Beaconfire Consulting Elizabeth Nielsen: Feeding America Dan Siroker: Optimizely

This is a Workshop!

My colleagues and I will do some talking, but then we’re going to put you to work!

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The Talking Part

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Dan Siroker: Why test?

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Marissa Goldsmith: Challenges of testing in the non-profit World

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For each challenge, raise your hand if it is/will be a challenge for you.

Marissa Goldsmith: Challenges of testing in the non-profit World

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Challenge #1: No one in my organization understands testing.

Marissa Goldsmith: Challenges of testing in the non-profit World

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Challenge #2: We’ll lose valuable donations if we test

Marissa Goldsmith: Challenges of testing in the non-profit World

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Challenge #3: Testing is too expensive.

Marissa Goldsmith: Challenges of testing in the non-profit World

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Challenge #4: I don’t have the technical expertise.

Marissa Goldsmith: Challenges of testing in the non-profit World

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Challenge #5: Our CRM/Donation Software won’t let us test.

Marissa Goldsmith: Challenges of testing in the non-profit World

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What other challenges can you think of?

Liz Nielsen: Testing in the Real (non profit) World

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Liz Nielsen: Testing in the Real (non profit) World

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The Challenge – Optimizing a Convio Donation Form

Liz Nielsen: Testing in the Real (non profit) World

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The Before

Liz Nielsen: Testing in the Real (non profit) World

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The Test

Liz Nielsen: Testing in the Real (non profit) World

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The After

Liz Nielsen: Testing in the Real (non profit) World

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The Result

The Working Part

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How do you want to split up into teams? • By industry? • By size? • By goals?

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What are you going to do? • Design a test for your own web site.

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Remember •What are you trying to do? •What are you willing to change? •How will you get around internal challenges?

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The Show & Tell Part

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The Any More Questions Part

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