passionate products - lean edition

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passionate products @kellyabbott Monday, April 23, 12

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What makes consumers passionate about the products they buy? This presentation was given at Lean Startup Machine San Diego 2012. It includes some simple observations about products people love which should help product managers and ceo's at startups alike. Enjoy!

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Page 1: Passionate Products - Lean Edition

passionate products

@kellyabbott

Monday, April 23, 12

Page 2: Passionate Products - Lean Edition

the best feeling in the world old people in love

Monday, April 23, 12

Page 3: Passionate Products - Lean Edition

lean = love

Monday, April 23, 12

Page 4: Passionate Products - Lean Edition

why love matters

market risk

technical risk

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Page 5: Passionate Products - Lean Edition

why like matters

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Page 6: Passionate Products - Lean Edition

what does passion look like?

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Page 7: Passionate Products - Lean Edition

how passion looks

• you flaunt it

• everyday? whiteboard vs Moleskine

• brand? Amazon vs. Amazon Prime

• Kathy Sierra

• awesome me

• higher resolution

• move off of P

Monday, April 23, 12

Page 8: Passionate Products - Lean Edition

what makes people passionate about products?

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Page 9: Passionate Products - Lean Edition

have an opinion and probably more than one

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Page 10: Passionate Products - Lean Edition

basecamp anti-project project management

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Page 11: Passionate Products - Lean Edition

opinionated

Burger Chain

Grocery StoreCar

AirlineBeer

Hotel Chain

Consumer Electronics

Shoes

City

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Page 12: Passionate Products - Lean Edition

have a secret language

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Page 13: Passionate Products - Lean Edition

make someone’s day

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Page 14: Passionate Products - Lean Edition

don’t make me think they make me itch

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have extreme value

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Page 16: Passionate Products - Lean Edition

are trusted

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Page 17: Passionate Products - Lean Edition

have excellent service

Where Hospitality WorksThousands of team members around the world share Hilton's spirit of hospitality and comprise the brand's special culture. Hilton team members are part of a global family that helps shape the journeys of travelers each and every day. Team members explore careers in every sector of the hospitality industry at Hilton hotels, resorts and offices worldwide.

Monday, April 23, 12

Page 18: Passionate Products - Lean Edition

are on or in your body

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Page 19: Passionate Products - Lean Edition

they fit you

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Page 20: Passionate Products - Lean Edition

bump you once a day

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Page 21: Passionate Products - Lean Edition

the really, really help you

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Page 22: Passionate Products - Lean Edition

tell a story about you

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Page 23: Passionate Products - Lean Edition

tell others your tribe

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Page 24: Passionate Products - Lean Edition

have attention to detail

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Page 25: Passionate Products - Lean Edition

exhibit thought leadership

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Page 26: Passionate Products - Lean Edition

came through questing

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Page 27: Passionate Products - Lean Edition

reward a habit

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