Mother

Mentor

Mixologist

Manager of the Bars To Go Group

* Certified Hospitality Educator

* Certified Spirits Specialist

* Bar & Beverage Consultant

* 12 + years of Experience behind Bars

* Trend setter

Lady on a Mission

Even though the page won’t be

managed by you. The page should

effectively represent; who you are

as a person. It should not only show

your business ventures but

incorporate the things you like to

do, places you like to go, and your

personality.

To achieve this the following will be required:

Injecting more of your personality into the page through media (photos/videos) which have shown to be the most viewed post on your page.

Incorporating the M’s mentioned before into the page through our daily post.

Find common interest between yourself and the fans.

PHASE 1

Expanding/utilizing the usage of media

› Photo package

› Video package

Ideas/Suggestions

Patrice McHugh Cocktail Tips for

Christmas

Day in the life of Patrice McHugh

Option 1. Our company provide photography/video services at most/all of your events/outings to ensure that the public is constantly aware of the daily/weekly activities that you participate in.

Option 2. If contracts have already been

signed with external sources for photography and video services. We can act as facilitators/supervisors by ensuring that they are present at the events. We will also collect the pictures by mutually convenient method between both parties and thereafter strategically utilize the content received for the respective pages.

This is simply a creative method to help families to create lovely cocktails during the Christmas season while exemplifying your skill, services and bar supplies.

The idea is to do five videos (First one is the last Sunday in November (Nov 27) and the four will be the first four Sunday in December ( Dec. 4,11,18,25).

Videos will be three-five minutes long; it will incorporate a weekly Christmas cocktail which can be created from simple ingredients while using basic equipment.

Locations for the video shoot can be:

Bars to Go Institute

Your home

Three of your favorite spots

The video can also encourage persons

to buy/order several bar equipment from

Bars to Go.

Day in the life of Patrice McHugh will be a weekly 10 minute video which could incorporate the following:

Pat at home

Pat in the Office

Pat at School

Pat on the road

Pat as a mentor

Pat as a Mixologist

The aim of this video is to change the

monotone which we have employed so

far to a more vibrant tactic for the festive

season.

This weekly feature will provide the

perfect opportunity to reach out to your

present fan base while appealing to new

fans.

This 10 minute video will be aired through

a YouTube channel and posted on Face

book through the Face book YouTube

application. This will enhance PR

because using this method you will be

searchable /reachable in both markets

which appeals to over a billion people.

We will select two days of the week which is mutually convenient and agreed upon a week in advance .

We will outline the format of the video two/week in advance so that we can be organized and efficient.

We will ask that we are assigned someone to liaison with during the process to facilitate our queries, questions, arrangements and meetings. This does not mean you wont be involve but the finer details will not be on your plate.

Updates/scripts will be sent to you and your

assistant via email to keep you in the know

during the development stages.

We can make the possible arrangements

with the respective places/locations for the

video shoot. If you great relationship with

these person your assistance would be

greatly appreciated.

If proposals are needed we can prepare

them with your assistance/advice.

Phase 2 will:

Appeal to the 13-17 age group (teenagers) about being a mixologist and how to make cocktails at home. Developing the cocktail culture in teenagers from early. Tactics we could use are school tours, mocktails seminars etc.

Appeal to the 35-44 age group; which only represent 8% of your fan base currently. The 35-44 year old fans are your potential clients and as such they should be the most important target market for the upcoming year.

The tactics employed in the first phase

can nullify some of these strategies so we

will reassess after we have completed

the first phase of the engagement plan.

The measurement criteria will be given

on the next page.

Your personal page is doing well with at least 2 tweets day.

We ask however that we advise you on methods to engage fans.

We will suggest methods at a later date after consultation.

Reporting Measurements of Success: Face book fan page: 500 fans by year end

Hits(Likes, comments) 500 hits per month

Speaking Engagements: Minimum of 4 post per day.

Package 1:To produce the series $70

000.00

› Pat’s tips for Christmas

› Week in the Life of Patrice McHugh

Management of the accounts $35, 000

per month.

› B2G Group,Ja Bartending Guild, G2G,Patrice

McHugh, B2G Institute, @barstogo

Photography for the month $25 000.00