environmental initiatives 2009

Dollars in grants and in-kind donations given by Patagonia to environmental causes since 1985: 34 million

Dollars in grants and in-kind donations given by Patagonia this fiscal year: 3,816,750

Number of environmental groups that received a grant this year from Patagonia: 398

Dollar amount (retail) of clothing Patagonia donated to nonprofit groups this year: 357,000

Dollars donated to nonprofits this year through our Employee Charity Match program: 200,000

Number of Patagonia products we’ve measured for their environmental impacts through The Footprint Chronicles™: 17

Percentage of Fall 2009 Patagonia products that can be recycled through our Common Threads Recycling Program: 65

Percentage of Fall 2009 Patagonia apparel that can be recycled through our Common Threads Recycling Program: 80

Tons of clothing recycled since the start of Common Threads in 2005: 6

Tons of clothing collected for recycling since the start of Common Threads: 12

Tons of kitchen waste from our Ventura cafeteria we’ve composted in our on-site bin: 2

Pounds of cardboard we recycled this year at our Reno distribution center: 456,000

Percentage of solid waste by total volume recycled at the Reno distribution center: 95.63

Dollars raised for The Friends of the Santa Clara River at the Patagonia-sponsored Salmon Run: 11,400

Number of our employees who have volunteered through Patagonia’s environmental internship program since its inception in 1992: 750

Number of activists who’ve received training at Patagonia’s Tools for Grassroots Activists Conference: 953

Number of companies that now belong to 1% For The Planet® : 1,143

Miles ridden to work by Patagonia employees during 2008 Bike to Work Week: 14,280

Visitors to Patagonia’s Vote the Environment booth during Jack Johnson’s “All at Once” tour in summer 2008: 4,692

Acknowledgment to Harpers magazine for the index idea: 1

by the numbers • BytheNumbers 2• FundingtheFrontlines 5• EnvironmentalFlyingServices 6• Biodiversity 6• In-KindServices 9• SharpeningSkills 11• Wild&ScenicFilmFestival 13• 1%forthePlanet 14• FreedomtoRoam 17• SEAlaskaConservationCouncil 18• Forests 18• EmployeeCharityMatchProgram 19• VoiceYourChoice 20• PANEurope 22• SustainableAgriculture 22• YambaforTomorrowSociety 24• Water/Marine 24• ClothingDonations 29• FreedomtoRoamGoestoCongress 30• CleanerClothes 33• OfficeforResourceEfficiency 34• AlternativeEnergy 34• PromotingBetterStewardship 37• SandMountainConcernedCitizens 38• SocialActivism 38• CommonThreadsRecyclingProgram 39• TheFootprintChronicles 41• DogwoodInitiative 42• ResourceExtraction 42• EnvironmentalGrantsCouncil 43• FairerLaborPractices 45• TimeandMuscle 47• OhioCitizenAction 48• Toxics/Nuclear 48• PatagoniaCardiff 49• JointheFight 50• TheConservationAlliance 52

TableofContents

Dam-Buster salmon at Capitol hill lobbying for the removal of dams on the lower Snake River. SAve ouR WilD SAlMoN

quantifying some of patagonia’s environmental initiatives

Every year, we contribute at least 1% of our sales to nonprofits working on the frontlines of the environmental crisis. Our tradition of giving goes back to 1973, when a young activist knocked on our door with a plan to restore the Ventura River. A lot has changed since we gave that first grant – but our commitment to protecting and restoring wild places remains constant and unwavering. In a year with sweeping political changes and the worst economy since the Great Depression, that commit-ment keeps the entire company focused on our mission. It’s a compass that guides us through challenging times.

The current political climate holds both hope and uncertainty for those who care about the environment. Will the recent presidential election and the shift in national politics mean a similar shift toward greater environmental protection? How can we catch up after eight long years of backward-facing policy? We all feel the potential for change, with new leadership and a national tone of service and responsibility.

But a question remains: will the economic crisis squeeze environmental concerns to the sidelines? A January 2009 Pew Charitable Trust poll asked Americans to rate 20 issues in order of importance. Compared to 2008, the environment fell in importance more than any other issue: down 15 percentage points, ranking 16th overall. Global warming ranks last, while the economy, jobs and terrorism were 1, 2, and 3 respec-tively. With attention focused on the economy and two wars, keeping the environ-ment front and center is a challenge.

All the more reason to stay focused on supporting grassroots environmental groups. They give us hope, and we know that sustained direct action yields results. We’ve seen our grantees weather political challenges, and even in the face of great opposi-tion, they continue fighting to protect endangered species and the last old-growth forests, advocating for clean air, water and food, and battling efforts to lease our public lands for more oil and gas exploration.

This is why we renew our commitment, year after year. Our total environmental giv-ing since 1973, in grants and in-kind donations, amounts to over $34 million. And the mission is company-wide. Individuals elected to councils in Reno and Ventura decide who we support. Every one of our retail stores and sales representatives has a budget from which they fund local initiatives. Our operations in Japan, Europe and Chile, contribute to critical environmental causes in their regions.

This year, our environmental giving totaled $3,816,750.* In this report, we list every group that received a grant, and we highlight some of the top success stories. It’s an exciting time for the environmental movement, with great potential and great uncertainty. Moving forward, we take pride in our role, supporting the work that’s making a real difference.

*The information contained in this booklet representing Patagonia’s environmental giving in fiscal year 2009 was current at the time of production. Grants made during the latter part of the fiscal year may not be included in its pages.

funding the frontlinesenvironmental grants program

the Southeast Alaska Conservation Council works to safeguard Southeast Alaska’s natural environment, including Fish Creek in the tongass National Forest. AMy GuliCk/AMyGuliCk.CoM4 5

Canadian Parks and Wilderness Society - Manitoba Chapter

Winnipeg, MB Canada www.cpawsmb.org

CPAWS is working to preserve Canada’s natural landscapes by helping to establish new parks and protected areas, increasing public aware-ness and making sure nature comes first in the management of parks and wilderness.

Center for Biodiversity Research

San Francisco, CA www.calacademy.org

CBR works to increase the societal relevance of the biological specimen collections held in natural history museums with an emphasis on conserving biodiversity.

Center for Biological Diversity

Tucson, AZ www.biologicaldiversity.org

CBR works to secure a future for all species, great and small, especially those hovering on the brink of extinction, through science, law and creative media.

Center for Native Ecosystems

Denver, CO www.nativeecosystems.org

Valuing the clean water and air, healthy com-munities, sources of food and medicine, and recreational opportunities provided by native biodiversity, the Center for Native Ecosystems is dedicated to conserving and recovering the native species and ecosystems of its region.

Central Sierra Environmental Resource Center

Twain Harte, CA www.cserc.org

CSERC works on the frontlines of pivotal struggles to defend water, wildlife and wild places across 2-million acres of the northern Yosemite region.

Chattooga Conservancy

Clayton, GA www.chattoogariver.org

Chattooga Conservancy works to protect, pro-mote and restore the ecological integrity of the Chattooga River watershed ecosystems to en-sure the viability of native species and empower communities to practice good stewardship on public and private lands.

Coalition for Sonoran Desert Protection

Tucson, AZ www.sonorandesert.org

Coalition for Sonoran Desert Protection seeks long-term conservation of biological diversity and ecological function of the Sonoran Desert through comprehensive land-use planning.

Colorado Environmental Coalition

Denver, CO www.ourcolorado.org

CEC protects Colorado’s environment by educating and mobilizing citizens, providing assistance to environmental organizations, and uniting and supporting them in coalitions that defend and preserve the state’s natural heritage.

Colorado Fourteeners Initiative

Golden, CO www.14ers.org

CFI exists to protect and preserve the natural integrity of Colorado’s 14,000-foot peaks by cultivating partnerships among concerned individuals and public agencies in support of conservation and restoration efforts.

Colorado Mountain Club

Carbondale, CO www.cmc.org

The Colorado Mountain Club is the oldest outdoor education, recreation and conservation organization in Colorado, working to protect important public lands throughout the state.

Conservation Northwest

Bellingham, WA www.conservationnw.org

CNW works to protect and connect old-growth forests and other wild areas from the Washing-ton coast to the BC Rockies, working with com-munities to find conservation solutions grounded in science to benefit both wildlife and people.

Conservation Trust for North Carolina

Raleigh, NC www.ctnc.org

Conservation Trust for North Carolina works to protect the state’s land and water through statewide conservation and cooperative work with land trusts to preserve natural resources as a legacy for future generations.

Conserve Wildlife Foundation of NJ

Trenton, NJ www.conservewildlifenj.org

Conserve Wildlife Foundation seeks to protect and conserve rare and imperiled species that live, breed and migrate in New Jersey, through research, managing species, restoring habitat, engaging citizens and education.

CORA Faune Sauvage

Lyon, Rhone Alpes, France http://coraregion.free.fr

CORA Faune Sauvage studies and protects wild animals and their habitat in the Rhone-Alpes.

Crag Law Center

Portland, OR www.crag.org

Crag is a client-focused law center that supports community efforts to protect and sustain the Pa-cific Northwest’s natural legacy by providing legal services for free, or as close to free, as possible.

Alberta Wilderness Association

Calgary, AB Canada www.AlbertaWilderness.ca

The Alberta Wilderness Association is dedicated to the completion of a protected areas network and the conservation of wilderness throughout the province.

American Wildlands

Bozeman, MT www.wildlands.org

American Wildlands is committed to keeping the world-renowned U.S. Northern Rockies ecologically intact by restoring and maintaining connections between key habitats for healthy populations of native wildlife.

Andean Cat Alliance

Bahia Blanca, Buenos Aires C.P. Argentina www.gatoandino.org

ACA contributes to the understanding and conservation of the Andean cat and its habitat by implementing innovative research strategies and encouraging community participation and support for the management of its range.

Craighead Environmental Research Institute

Bozeman, MT www.craigheadresearch.org

CERI’s network of biologists works to maintain healthy populations of native plants and ani-mals in sustainable, functioning ecosystems by developing reliable information through innova-tive research and conservation planning.

Defenders of Wildlife

Bozeman, MT www.defenders.org

DOW works to protect native animals and plants in their natural communities.

Endangered Species Coalition

Washington, DC www.stopextinction.org

The Endangered Species Coalition is a national network of conservation, scientific, religious, sporting, outdoor recreation, business and com-munity organizations working to protect our nation’s wildlife and remaining wild places.

Environmental Defense Center

Santa Barbara, CA www.edcnet.org

The Environmental Defense Center uses educa-tion, advocacy and legal action to protect water quality, preserve open space, save species from extinction and guard public health on Califor-nia’s south and central coast.

Environmental Flying Services

Tucson, AZ www.eflying.org

EFS exists to provide an essential tool to researchers and advocates working in Mexico to save wildlife and protect the earth.

Arizona Wilderness Coalition

Tucson, AZ www.azwild.org

AWC works to permanently protect and restore wilderness and other wild lands and waters in Arizona for the enjoyment of all citizens, and to ensure that Arizona’s native plants and animals have a lasting home in the wild.

Atchafalaya Basinkeeper

Baton Rouge, LA www.basinkeeper.org

Atchafalaya Basinkeeper strives to keep Louisi-ana’s swamps alive and thriving for generations to come.

California Wilderness Coalition

Oakland, CA www.calwild.org

CWC works to protect and restore the land-scapes that make California unique, providing clean air and water, a home to wildlife and a place for recreation and spiritual renewal.

biodiversity

A growing number of scientists and activists are convinced that the way to protect our

environment is through the preservation of entire ecosystems. While many groups we support

are working on distinct pieces of the environmental puzzle, the groups listed in this section

are working to fit those pieces together to protect large landscapes of vibrant biodiversity.

Total given in this category in fiscal year 2009: $714,618.

Spotlight *environmental Flying Services

“The work begins when the wheels leave the ground.”

– Sandy Lanham, founder and sole pilot of Environmental Flying Services

Deserts, oceans and mountains often require an airplane for gathering scientific

information. Yet for researchers in Mexico, renting an airplane is out of the question.

A Cessna there costs $350 per hour of flight – three times its cost in the United States.

Environmental Flying Services (EFS) is a one-person, nonprofit organization that

works across the border with Mexico to protect wildlife and save land. Based in Tuc-

son, Arizona, EFS gives under-funded Mexican biologists and wildlife researchers –

and their colleagues from the United States - the means to gather solid scientific data,

the first step in the design of protection plans.

EFS provides these researchers with a natural resource pilot and a Cessna 182, a

workhorse equipped with the instrumentation and specialized capabilities they need.

It works with over 40 agencies, institutions and nonprofit organizations. Each year the

list grows. A Mexican researcher said it best: “We fly with EFS or we don’t fly at all.”

Since its founding in 1991, EFS has flown 7,500 hours. That’s more than two-and-a

half million dollars worth of research flights. Some who flew gathered the infor-

mation to establish protected places. Some monitored endangered species recovery.

Others gathered the critical information that perhaps one day will save a species or

even a sea. eflying.org

(left) Big horn Mountains Wilderness, Arizona. MARk MilleR (right) endangered pronghorn huddle near the New Mexico/Chihuahua border. eDuARDo PoNCe BioDiveRSity6 7

Harris Center for Conservation Education

Hancock, NH www.harriscenter.org

The Harris Center promotes understanding and respect for our natural environment through education, direct protection and stewardship of the region’s natural resources, and employs programs that encourage active participation in the great outdoors.

HawkWatch International

Salt Lake City, UT www.hawkwatch.org

HawkWatch International works to conserve the environment through education, long-term monitoring and scientific research on raptors as indicators of ecosystem health.

Headwaters Montana

Whitefish, MT www.headwatersmontana.org

Headwaters Montana works with individuals and communities in the transboundary region to protect its pristine waters, undisturbed wild lands and abundant wildlife.

Hells Canyon Preservation Council

La Grande, OR www.hellscanyon.org

HCPC protects and restores the inspiring wild lands, pure waters, unique habitats and biodi-versity of the Hells Canyon-Wallowa and Blue Mountain ecosystems through advocacy, educa-tion and collaboration, advancing science-based policy and protective land management.

High Country Citizens Alliance

Crested Butte, CO www.hccaonline.org

High Country Citizens Alliance champions the protection, conservation and preservation of the natural ecosystems in the Upper Gunnison River basin.

Environmental Protection Information Center

Garberville, CA www.wildcalifornia.org

EPIC is a community-based organization work-ing to protect and restore forests, watersheds, coastal estuaries, and native species in north-west California.

Freedom to Roam

Berkeley, CA www.freedomtoroam.org

Freedom to Roam is seeking to ensure the sur-vival of wildlife through this century and beyond by connecting habitats already fragmented by humans and shifting due to climate change.

Friends of Blackwater

Charleston, WV www.saveblackwater.org

FOB works to protect the unique ecology, spectac-ular landscapes, outdoor recreation and heritage of Blackwater Canyon and watershed through public outreach, advocacy and restoration.

Friends of Flagstaff’s Future

Flagstaff, AZ www.friendsofflagstaff.org

Friends of Flagstaff’s Future seeks to sustain and enhance the greater Flagstaff area’s high quality of life through activism and advocacy of policies supporting a livable community.

Friends of Nevada Wilderness

Reno, NV www.nevadawilderness.org

FNW is dedicated to preserving all qualified Nevada public lands as wilderness, protect-ing all present and potential wilderness from ongoing threats, informing the public about the values of and need for wilderness, and restoring and improving the management of wild lands.

Hoh River Trust

Seattle, WA www.hohrivertrust.org

The Hoh River Trust owns and manages lands along the Hoh River on Washington’s Olympic Peninsula to conserve, restore and enhance them for the benefit of fish, wildlife and people.

Hood River Valley Residents Committee

Hood River, OR www.hrvrc.org

HRVRC works to protect Hood River County’s farm and forestland and the livability of its cities and rural communities through advocacy, research, education and by monitoring land-use processes and decisions.

Horseback Riders for a Wild San Juan

Pagosa Springs, CO 970-731-3471

HRWSJ works to educate and enlist the support of horseback riders in its area to help protect public lands, and provides a voice to educate citizens about local environmental issues.

Idaho Conservation League

Boise, ID www.wildidaho.org

Idaho Conservation League works to preserve Idaho’s clean water, wilderness and quality of life through citizen action, public education and professional advocacy.

Independence Pass Foundation

Aspen, CO www.independencepass.org

The Independence Pass Foundation works with local, state and federal agencies to develop and implement projects that maintain and enhance the Independence Pass corridor.

Friends of Scotchman Peaks Wilderness

Sandpoint, ID www.scotchmanpeaks.org

FOSPW is working to secure permanent wilder-ness protection for the 88,000-acre Scotchman Peaks roadless area, thereby preserving one of the last and largest wild areas in its region.

Friends of the Cedar River Watershed

Seattle, WA www.cedarriver.org

Friends of the Cedar River Watershed works to conserve and protect a healthy watershed through restoration, education and stewardship.

Friends of the Clearwater

Moscow, ID www.friendsoftheclearwater.org

Friends of the Clearwater defends the Idaho Clearwater bioregion’s wild lands and biodiver-sity through a forest watch program, litigation, grassroots public involvement, outreach and education.

Froglife

Peterborough, Cambridgeshire, UK www.froglife.org

Froglife is committed to the conservation of amphibians and reptiles by working with people for a healthier planet.

Gifford Pinchot Task Force

Portland, OR www.gptaskforce.org

GPTF works to protect and restore the ecosys-tems and communities of the central Cascades with a focus on southwest Washington, by promoting conservation of forest and river ecosystems and science-based restoration.

Jackson Hole Conservation Alliance

Jackson, WY www.jhalliance.org

The Jackson Hole Conservation Alliance is dedicated to responsible land stewardship in Jackson Hole, Wyoming, to ensure that human activities are in harmony with the area’s irre-placeable wildlife, natural and scenic resources.

Grand Canyon Wildlands Council

Flagstaff, AZ www.grandcanyonwildlands.org

Grand Canyon Wildlands Council seeks to create and apply a dynamic conservation area network that ensures the existence, health and sustainability of all native species and natural ecosystems in the Grand Canyon ecoregion.

Grand Canyon Wolf Recovery Project

Flagstaff, AZ www.gcwolfrecovery.org

Grand Canyon Wolf Recovery Project is dedi-cated to bringing back wolves and restoring ecological health to the Grand Canyon region.

Great Burn Study Group

Missoula, MT 406-549-7079

GBSG seeks to conserve the wild and remote character of the northern Bitterroot Mountains in western Montana and northern Idaho, and to secure permanent wilderness protection for the proposed Great Burn Wilderness.

Great Old Broads for Wilderness

Durango, CO www.greatoldbroads.org

Great Old Broads is a public lands organization that uses the voices and activism of elders to preserve and protect wilderness and wild lands.

Great Plains Restoration Council

Fort Worth, TX www.gprc.org

GPRC protects endangered prairie/plains ecosystems and helps equally threatened young people strengthen themselves by taking a per-sonal leadership role in the protection process.

Keystone Conservation

Bozeman, MT www.keystoneconservation.us

Keystone Conservation pioneers solutions that help people and predators coexist by designing and implementing practical tools for those who live, work and recreate where grizzly bears and wolves roam.

Great River Greening

St. Paul, MN www.greatrivergreening.org

GRG promotes the preservation and restoration of natural areas and open spaces in the Midwest by inspiring people to love the land.

GreenLaw

Atlanta, GA www.green-law.org

GreenLaw provides free legal assistance to environmental organizations in order to compel polluters to obey the law and protect Georgia’s citizens and the environment.

Growing Solutions Restoration Education Institute

Santa Barbara, CA www.growingsolutions.org

Growing Solutions Restoration Education Institute is dedicated to the restoration and preservation of California’s remarkable botanic wealth and rich diversity.

Gulf Restoration Network

New Orleans, LA www.healthygulf.org

GRN unites and empowers people to protect and restore the natural resources of the Gulf of Mexico by providing technical support and men-toring to grassroots groups and leading strategic collaborations on issues affecting the region.

HabitatWork.org

La Crescenta, CA www.HabitatWork.org

HabitatWork.org is an environmental steward-ship action group that performs volunteer projects to improve the habitats of endangered wildlife in Southern California.

Klamath-Siskiyou Wildlands Center

Ashland, OR www.kswild.org

KS Wild works for the forests and wildlife of the Klamath and Rogue watersheds of northwest California and southwest Oregon, using law, science, education and collaboration to defend ecosystems and build sustainable communities.

Land Trust for Santa Barbara County

Santa Barbara, CA www.sblandtrust.org

The Land Trust for Santa Barbara County works to protect important open space, wildlife habitat, farms and ranches.

Patagonia’s Creative Services department donated approximately $11,280 worth of graphic design, editing and print services to nonprofits and fundraising events this year.

in-kind Services

BIRDS by

Ojai Raptor Center 2009

Center 2009

15th Annual

Salmon Run5K RUN / 3K WALK

Sunday, November 9, 2008Benefit for Friends of the Santa Clara River

Protecting and preserving the biological and cultural resources of the Santa Clara River Watershed

Course: Certified 5K course on a flat dirt road along the Ventura River Check-in time: 7:30 a.m. Race time: 8:30 a.m. Location: 259 W. Santa Clara St., Ventura, CA, Patagonia’s upper parking lot (Main St. and Olive)

Prizes: Patagonia gear awarded for 1st-, 2nd- and 3rd-place finishers in each age category. Silent Auction, Raffle, Refreshments

Enter here or download a registration form at patagonia.com/salmonrun

Salmon RunSalmon RunSunday, November 9, 2008

Protecting and preserving the biological and cultural resources of the Santa Clara River Watershed

7:30 a.m. Race time: 259 W. Santa Clara St., Ventura, CA, Patagonia’s upper parking lot (Main St. and Olive)

Patagonia gear awarded for 1st-, 2nd- and 3rd-place finishers in each age category. Silent Auction, Raffle, Refreshments Patagonia gear awarded for 1st-, 2nd- and 3rd-place finishers in each age category. Silent Auction, Raffle, Refreshments

patagonia.com/salmonrun

BioDiveRSity BioDiveRSity8 9

sharpening skills“Endless pressure, endlessly applied … endless pressure, endlessly applied …” Brock Evans, president of the Endangered Species Coalition, repeated this mantra softly but insistently throughout his keynote speech at the May 2008 Tools for Grassroots Activists Conference. The message was simple: persistence pays off. The more than 70 environmentalists in the room responded with a mixture of knowing smiles, nods, and finally, a standing ovation.

Everyone who attends Patagonia’s tools conference could tell their own story of per-sistence. Participants represent nonprofit organizations working to save our forests, streams, deserts, oceans, mountains and human communities. Diverse work, to be sure – but the toolkit required is much the same. Building campaign momentum, developing effective campaign strategies and tactics, fundraising, working with the media: the tools conference, which Patagonia organizes every two years near Lake Tahoe, Calif., provides expert training in all of these areas.

Tools workshops are also led by Patagonia employees who have expertise in mar-keting, editing, graphic design and web technology. It’s a win-win situation. Our employees deepen their own understanding of environmental issues, and conference participants gain access to free, top-quality consulting advice.

In the words of a 2008 tools conference participant: “… this conference has given me the confidence, skills and connections … that will help [me] be more effective.” Our 2008 conference cost $98,965 – and, judging by responses like the one that fol-lows, it was money well spent.

tools for grassroots activists conference

Activists learning new skills at the Patagonia-sponsored tools Conference. Fallen leaf lake, Calif. tiM DAviS10 11

Legacy Parks Foundation

Knoxville, TN www.legacyparks.org

LPF works to ensure that its community enjoys exceptional recreational opportunities, natural beauty and open spaces, and that those assets exist for generations to come.

Les Blongios

Lille, Nord-Pas de Calais, France www.lesblongios.fr

Les Blongios engages the public in the conserva-tion and restoration of undeveloped areas to protect local natural heritage.

Lynn Canal Conservation

Haines, AK www.lynncanalconservation.org

Lynn Canal Conservation works to foster environmental awareness and protect the natu- ral environment and quality of life in its region.

Mount Shasta Bioregional Ecology Center

Mount Shasta, CA www.mountshastaecology.org

Mount Shasta Bioregional Ecology Center is dedicated to protecting and restoring the out-standing natural and cultural values of Mount Shasta and its surrounding bioregion.

Mountain Wilderness France

Grenoble, Rhone-Alpes, France www.mountainwilderness.fr

Mountain Wilderness France works to protect the last areas of mountain wilderness from the ski industry, motorized sports and obsolete infrastructure.

National Parks Conservation Association

Jackson, WY www.npca.org

National Parks Conservation Association-Grand Teton Field Office works to protect Grand Teton National Park, including the Teton mountain range, Snake River corridor and diverse wildlife in the Grand Teton and Yel-lowstone region.

Nevada Wilderness Project

Reno, NV www.wildnevada.org

Nevada Wilderness Project is committed to saving spectacular, rugged and imperiled public lands in Nevada as permanent wilderness, the strongest protection possible.

Newbury Film Series

Somerville, MA www.newburyfilmseries.org

NFS supports the creation of thought-provoking independent film in greater Boston by providing filmmakers of all ages with opportunities to receive valuable feedback, network with others and deepen their knowledge of filmmaking.

Nihon Umigame Kyogikai

Hirakata-shi, Osaka Japan www.umigame.org

NUK acts as a liaison among individuals and organizations working to preserve and do research on sea turtles in Japan.

Northern Jaguar Project

Tucson, AZ www.northernjaguarproject.org

NJP is dedicated to protecting jaguars and their habitat, seeking to revitalize the northernmost jaguar population by maintaining a protected core reserve in collaboration with ranchers, schools and local communities.

Ojai Raptor Center

Oak View, CA www.ojairaptorcenter.org

Ojai Raptor Center is dedicated to the reha-bilitation and release of injured, orphaned and displaced birds of prey in Ventura County.

Onondaga Creek Conservation Council

Syracuse, NY 325-470-0778

Onondaga Creek Conservation Council exists to protect, preserve and restore Onondaga Creek and its natural communities using out-reach, advocacy, education and stewardship.

Oregon Natural Desert Association

Bend, OR www.onda.org

ONDA is a membership organization that uses education, science, litigation and grassroots advocacy to protect, defend and restore forever the health of Oregon’s native deserts.

Prairie Dog Coalition

Boulder, CO www.prairiedogcoalition.org

PRC is dedicated to protecting imperiled prairie dogs and restoring their ecosystems by providing information and advocacy training, facilitating communication and planning, and promoting conservation projects.

QQS Projects Society

Bella Bella, BC Canada 250-957-2917

QQSPS works to support the Heiltsuk youth, culture and environment through the conserva-tion and protection of their traditional lands and resources.

RARE

Arlington, VA www.rareconservation.org

RARE works globally to equip people in the world’s most threatened natural areas with the tools and motivation they need to care for their natural resources.

RESTORE: The North Woods

Concord, MA www.restore.org

RESTORE: The North Woods works to restore wilderness, recover endangered wildlife and protect public lands in the North Woods of the United States and Canada through advocacy, public awareness and citizen action.

River Alliance of Wisconsin

Madison, WI www.wisconsinrivers.org

The River Alliance advocates for the protection, enhancement and restoration of Wisconsin’s rivers and watersheds.

Rocky Mountain Recreation Initiative

Nederland, CO 303-447-9409

Rocky Mountain Recreation Initiative is an education and advocacy organization that promotes biology-based recreation policies for Colorado public lands.

RSPB Scotland

Edinburgh, Lothian, UK www.rspb.org.uk

RSPB Scotland works to protect birds and the environment from the threats of climate change, agricultural intensification, expansion of urban areas and transport infrastructure.

San Bruno Mountain Watch

Brisbane, CA www.mountainwatch.org

Mountain Watch is dedicated to preserving and protecting San Bruno Mountain’s native American village sites and endangered habitats from further destruction by nonnative plants and urban sprawl.

San Luis Valley Ecosystem Council

Alamosa, CO www.slvec.org

SLVEC seeks to protect and restore – through research, education and advocacy – the biodi-versity, ecosystems and natural resources of the upper Rio Grande bioregion, balancing ecologi-cal values and human needs.

SOAR

Ventura, CA www.soarusa.org

Save Our Open Space and Agricultural Resourc-es is working to make Ventura County a better place to live by limiting urban sprawl, protect-ing open space and agricultural lands, and promoting livable and sustainable communities.

Shimafukuro Aid

Akkeshi-gun, Japan homepage3.nifty.com/fish-owlaid

Shimafukuro Aid seeks to protect endangered fish owls by educating the public, supporting people working on behalf of the bird, and work-ing with government agencies and corporations.

Sierra Club

San Francisco, CA www.sierraclub.org

The Sierra Club works on behalf of safe and healthy communities in which to live, smart energy solutions to combat global warming and an enduring legacy for America’s wild places.

Sierra Club Northstar Chapter

Minneapolis, MN www.northstar.sierraclub.org Sierra Club’s Northstar Chapter works to pre-serve and protect the environment in Minnesota through educational programs and political activism.

Sierra Watch

Nevada City, CA www.sierrawatch.org

Sierra Watch protects the Sierra Nevada by defending threatened places from misguided development and securing permanent protection of targeted landscapes.

SOS Glenshire

Truckee, CA www.sosglenshire.org

SOS Glenshire seeks to sustain wild lands, wild-life and quality of life around Truckee.

letters from the field

wild & scenic film festival Wild & Scenic is the largest environ-

mental film festival in the country. Each year, Patagonia offers grants to 50 grassroots

environmental groups to help them offset the cost of hosting the festival in their com-

munities. This letter from Friends of Casco Bay speaks to its value.

Casco Bay’s rocky coast, rugged islands and scenic waters exemplify Maine’s image

as a natural wonder. one out of four Mainers live in the Casco Bay watershed. our

mission is to protect these amazing waters. thanks to the generosity of Patagonia,

we were able to further our aims by hosting the Wild & Scenic Film Festival on tour

in Portland, Maine.

We used the power of film to draw 500 members of our community to our event.

While people enjoyed good food, local beer and the amazing cinematography of

eight environmentally themed films, they also learned more about our work to protect

Casco Bay. the festival provided a great platform for us to share how we are improv-

ing the bay’s health. We gave attendees concrete ways they could reduce their use

of pesticides, keep pollution out of the bay and be good stewards of the waters that

have sustained our community for generations. inspired by the festival’s imagery and

messages of hope, many signed up as supporters of Friends of Casco Bay.

Can movies change the world? When hundreds of neighbors gather to learn about

environmental issues and what they can do in their community, the answer just may

be yes.

– Cathy l. Ramsdell, CPA, executive director Friends of Casco Bay cascobay.org

the Northern Jaguar Project helps to maintain this pro-tected reserve in Sonora, Mexico. iAN FRitz

BioDiveRSity12

Maine’s Friends of Casco Bay works to protect these scenic waters. kRiStel SheeSley

South Carolina Coastal Conservation League

Charleston, SC www.coastalconservationleague.org

SCCCL seeks to protect the natural environ-ment of the South Carolina coastal plain and to enhance the quality of life of its communities.

Southern Environmental Law Center

Atlanta, GA www.SouthernEnvironment.org

SELC uses the power of the law and public policy to protect healthy air and clean water in the Southeast, defend its forests, wetlands and coast, and foster livable and sustainable communities.

Southwest Michigan Land Conservancy

Portage, MI www.swmlc.org

Southwest Michigan Land Conservancy seeks to permanently protect the area’s natural, historic and scenic landscapes to ensure the health and quality of life of its residents.

Surfrider Hawaii

Haleiwa, HI www.surfrider.org

The Surfrider Foundation is dedicated to the protection and enjoyment of the world’s oceans, waves and beaches for all people, through con-servation, activism, research and education.

Sustainable Business Council

Missoula, MT www.sbcmontana.org

SBC envisions a network of vibrant local economies and caring communities based on renewable resources and clean, efficient practices leading to a healthy environment, rewarding employment and high quality of life.

Swan View Coalition

Kalispell, MT www.swanview.org

Swan View Coalition restores quiet habitat for fish, wildlife and people by removing roads and off-road vehicles from public lands.

Texas Conservation Alliance

Tyler, TX www.TCAtexas.org

TCA educates Texans and builds alliances to enhance and sustain wildlife habitat and protect our land, air and water.

The Cougar Fund

Jackson, WY www.cougarfund.org

The Cougar Fund protects the cougar through-out the Americas by educating the public on its value as a species, funding and promoting science as a guide for wildlife management deci-sions, and monitoring state policies to assure a lasting place for this graceful creature.

The Lands Council

Spokane, WA www.landscouncil.org

The Lands Council safeguards and revitalizes inland Northwest forests, water and wildlife through advocacy, education, action and com-munity engagement.

The Peregrine Fund

Boise, ID www.peregrinefund.org

The Peregrine Fund works nationally and inter-nationally to conserve birds of prey in nature by restoring species in jeopardy, conserving habitat, educating students, training conservationists, providing information to the public, and accom-plishing good science.

Tuleyome

Woodland, CA www.tuleyome.org

Tuleyome works to protect the wild and agricul-tural heritage of the Putah and Cache Creek watersheds.

Valley Advocates for Responsible Development

Driggs, ID www.tetonvalleyadvocates.org

VARD is an advocate for public, private and civic actions that result in the responsible development and sustainable use of water, air, wildlife and land in Teton Valley, Idaho.

Vermont Natural Resources Council

Montpelier, VT www.vnrc.org

VNRC seeks to protect and restore Vermont’s natural resources by building coalitions and offering common sense solutions resulting in environmental protection that endures.

West Virginia Wilderness Coalition

Morgantown, WV www.wvwild.org

West Virginia Wilderness Coalition seeks permanent protection for West Virginia’s wildest places on federal lands through wilderness and other legislative designations.

Western Environmental Law Center

Eugene, OR www.westernlaw.org

WELC is a public interest environmental law firm working to protect and restore western wild lands and advocating for a healthy environment on behalf of communities throughout the West.

Western Lands Project

Seattle, WA www.westernlands.org

WSP scrutinizes public land trades, conveyances and disposals, and their direct and indirect im-pacts on habitat and wildlife, natural resources, land use and communities in the rapidly grow-ing West and beyond.

Western Resource Advocates

Boulder, CO www.westernresourceadvocates.org

WRA seeks to protect the West’s land, air and water by advancing clean energy, promoting urban water conservation and river restoration, and defending special public lands from inap-propriate energy development and off-road use.

Wild Connections

Florissant, CO www.wildconnections.org

Wild Connections works to identify, protect and restore areas needed to ensure the survival of native species and the ecological richness of the Upper Arkansas and South Platte watersheds.

Wild Things Unlimited

Bozeman, MT www.wildthingsunlimited.org

WTU conducts vital wildlife research not being done by government agencies, and sponsors educational programs to increase public aware-ness of natural resource issues.

Wild Utah Project

Salt Lake City, UT www.wildutahproject.org

WUP seeks to maintain and, where needed, restore the health of natural lands in Utah and adjoining states by applying the principles of conservation biology to land management.

Wilderness Watch

Missoula, MT www.wildernesswatch.org

Wilderness Watch is dedicated to the protection and proper stewardship of the National Wilder-ness Preservation System.

Wildlands Project

Titusville, FL www.twp.org

Wildlands Project works to protect North America’s native animals and plants by connect-ing wildlife habitats.

Wildlife Conservation Society

Bronx, NY www.wcs.org

WCS seeks to save wildlife and wild places worldwide through science, global conservation, education and the management of the world’s largest system of urban wildlife parks led by the Bronx Zoo.

WildWest Institute

Missoula, MT www.wildwestinstitute.org

The WildWest Institute works to protect and restore forests, wild lands, watersheds and wildlife in the Northern Rockies.

Wolf Conservation Center

South Salem, NY www.nywolf.org

WCC promotes wolf conservation through education programs and actively breeds and shelters endangered wolf species as part of the national Species Survival Plan Program.

Yaak Valley Forest Council

Troy, MT www.yaakvalley.org

YVFC seeks permanent protection for the remain-ing roadless areas in the Yaak Valley, and works to maintain and restore the valley’s ecological integrity, encourage and support the development of a sustainable local economy, and empower residents through education and solidarity.

Yakushima Umigame Kan

Kumage-gun, Japan www.umigame-kan.org

Yakushima Umigame Kan protects migrating sea turtles that land and lay eggs on the beaches of Yakushima Island, a World Heritage Site.

Yellowstone to Yukon Conservation Initiative

Bozeman, MT www.y2y.net

Y2Y seeks to ensure that the wilderness areas of the Yellowstone to Yukon region continue to function as an interconnected web of life capable of supporting natural and human com-munities.

BioDiveRSity BioDiveRSity14 15

South Coast Habitat Restoration

Carpinteria, CA www.schabitatrestoration.org

South Coast Habitat Restoration is dedicated to environmental stewardship and habitat enhancement, emphasizing steelhead trout re-covery projects near Santa Barbara and Ventura.

Southwest Lobo Coalition

Flagstaff, AZ www.mexicangraywolf.org

SLC works to ensure the future of the endan-gered Mexican gray wolf by recovering the species and restoring it to its historic range in the southwestern United States.

Founded in 2002 by Patagonia’s Yvon Chouinard and Blue Ribbon Flies’ Craig Matthews, 1% for the Planet has since channeled some $42 million into the hands of environmental groups around the world – making it one of the largest global funders of environmental work. This year its network of businesses, which

contribute 1% of their sales to support almost 1,700 nonprofit environmental organiza-tions worldwide, grew to some 1,143 members. onepercentfortheplanet.org

1% for the Planet

the California Wolf Center raises Mexican wolves for release into the wilds of New Mexico and Arizona. Julian, California. Roy toFt

BioDiveRSity16 17

freedom to roamMany wild animals must roam to survive. Seasonal migration between habitats is a pattern passed from generation to generation. Even for species that do not migrate seasonally, the ability to find new mates in new places protects genetic health and diversity. But roads, subdivisions, logging and energy projects split and fragment ani-mal habitat. Climate change adds urgency: drought, floods and rising temperatures will force animals to move between habitats or into new ones. If they can’t, more than a million land species face extinction.

We can do something. We can create, protect and restore corridors or wildways between protected areas, while also allowing people to recreate, ranch and roam in those corridors.

Freedom to Roam is both a Patagonia campaign and a coalition of businesses, en-vironmental groups and outdoor recreational organizations. It includes Patagonia, as founder, as well as Microsoft, British Petroleum, WalMart and Southern Califor-nia Edison, the Yellowstone to Yukon Initiative, American Wildlands, Defenders of Wildlife, and the Theodore Roosevelt Conservation Partnership.

This year’s Patagonia campaign focused on iconic animals like the grizzly, wolverine, and whale, along with the moose and monarch butterfly. They appeared in our cata-

logs, on our Web site and in our retail stores. We produced a Freedom to Roam fund-raising T-shirt and published a series of essays on inspiring people who have helped wildlife survive, including Karl Rappold, a rancher on Montana’s front who ranches with grizzlies, and George Archibald, whose foundation saves whooping cranes.

Our leader in FTR is Rick Ridgeway, vice president of Patagonia environmental ini-tiatives. He traveled to the Elyseé Palace in Paris to talk to the UN Intergovernmental Panel on Climate Change, joined the Western Governors’ Association meeting in Jackson Hole, Wyoming, and presented FTR to members of Congress. (We’ve caught him changing out of his customary dirtbag duds into his “meet the suits” oxford shirt and jacket more than once.)

This summer (2009), we’ll launch our Witness for Wildlife program, which we hope will inspire thousands of North Americans to go into the great wildlife corridors of the continent. Through these trips, people will observe and experience the impor-tance of connectivity. All Witness for Wildlife participants will be encouraged to report, share stories and upload images and videos to our Web site when they return. Stay tuned at patagonia.com/ftr

company campaigns

the Buffalo Field Campaign and other groups work to protect wild buffalo like this one near yellowstone National Park, Montana. tiM DAviS

Catskill Heritage Alliance

Shandaken, NY www.catskillheritage.org

The all-volunteer Catskill Heritage Alliance is dedicated to preserving harmony between people and wilderness in the central Catskills.

Cherokee Forest Voices

Johnson City, TN www.cherokeeforestvoices.org

Cherokee Forest Voices is a volunteer orga-nization working for the conservation of the Cherokee National Forest.

Forest Ecology Network

Lexington TWP, ME www.forestecologynetwork.org

FEN works on behalf of the Maine Woods by protecting its wildlife, natural resources and biological diversity, restoring forests, promoting sustainable forestry, and supporting large-scale wilderness reserves.

ForestEthics

San Francisco, CA www.forestethics.org

ForestEthics works to protect endangered forests, wildlife and human well-being through innovative campaigns that challenge corpora-tions and catalyze environmental leadership in industry, governments and communities.

Friends of Allegheny Wilderness

Warren, PA www.pawild.org

FAW seeks to foster an appreciation of wilder-ness values and benefits, and to work with communities to ensure that increased wilderness protection is a priority of the stewardship of the Allegheny National Forest.

Georgia ForestWatch

Ellijay, GA www.gafw.org

GAFW works to preserve, protect and restore the native ecosystems of the Chattahoochee-Oconee national forests, educate others about these forest lands and empower citizen action on their behalf.

Grand Canyon Wildlands Council

Flagstaff, AZ www.grandcanyonwildlands.org

Grand Canyon Wildlands Council seeks to create and apply a dynamic wildlands network that ensures the existence, health and sustain-ability of all native species and natural ecosys-tems in the Grand Canyon ecoregion.

Indiana Forest Alliance

Bloomington, IN www.indianaforestalliance.org

IFA is working to protect and restore Indiana’s forests, hold corporations and government agencies accountable for their actions in them, and establish sustainable economic and political models that ensure their long-term well-being.

Japan Tropical Forest Network

Shinjuku-ku, Japan www.jca.apc.org/jatan/eng/index-e.html

JATAN discourages the use of products made from tropical timber by creating an open dialogue with Japanese consumers and working with industries and government agencies.

Los Padres ForestWatch

Santa Barbara, CA www.LPFW.org

ForestWatch works to protect and restore wildlife habitat, wilderness landscapes and open spaces of the Los Padres National Forest, from the Big Sur coastline to Ventura’s Sespe Wilderness.

Allegheny Defense Project

Pittsburgh, PA www.alleghenydefense.org

ADP works to protect and restore the native forests and watersheds of the Allegheny National Forest by shifting them from industrial logging and oil and gas development to sustain-able management.

American Lands Alliance

Washington, DC www.americanlands.org

American Lands seeks to protect and restore America’s forest ecosystems by providing national leadership, coordination and building capacity for the forest conservation movement.

Bergwaldprojekt e.V

Würzburg, Bavaria Germany www.bergwaldprojekt.de

Bergwaldprojekt works to stem the destruction of Europe’s forests, contributes actively to their preservation and arranges for volunteers to experience firsthand this fascinating ecosystem.

Bergwaldprojekt, Switzerland

Trin, Switzerland www.bergwaldprojekt.org

Berkwaldprojekt organizes work projects in various forest environments in Austria, Germany and Switzerland, and offers participants the opportunity to contribute to forest protection.

Biodiversity Conservation Alliance

Laramie, WY www.voiceforthewild.org

Biodiversity Conservation Alliance is dedicated to protecting wildlife and wild places in Wyo-ming and surrounding states with an emphasis on public land.

Cascadia Wildlands Project

Eugene, OR www.cascwild.org

Cascadia Wildlands Project seeks to protect and restore the incredible forests, waters and wildlife of Cascadia.

forestsAn aerial view of the Maine Woods, Chilean forests or those of the Pacific Northwest reveals

gruesome wastelands where once there were thriving ecosystems. Diverse forests have been

replaced by tree plantations to be harvested rather than nurtured as living systems. We continue

to clearcut at a dizzying rate, seemingly oblivious to the economic and environmental reality

that soon we will have no trees left to cut. the organizations that follow are working to stop that

destruction before it is too late. Total given in this category in fiscal year 2009: $248,680.

Spotlight *Southeast Alaska Conservation Council For decades, Southeast Alaska Conservation Council (SEACC) has helped lead the

fight to protect the Tongass, Earth’s largest remaining temperate rainforest. SEACC

contributed to successful efforts in 1980 to designate Admiralty Island a National

Monument Wilderness, and helped protect more than 5 million acres of the Tongass

the same year. In 1990, it helped to pass the Tongass Timber Reform Act, which

removed an egregious logging mandate and garnered protections for an additional

1.4 million acres.

In this post-pulp-mill era, SEACC is using a new, collaborative, community-centered

approach to gain protection for more than 4 million acres of Tongass old-growth.

For example, the Hoonah Community Forest Project focuses on putting people to

work restoring forests damaged by logging, while also identifying areas suitable for

both conservation and small-scale, sustainable-wood products. In a recent victory,

the project succeeded in reducing the size of a Tongass timber sale.

The reasons to work hard for protection are many. On Admiralty Island alone, there

are more grizzly bears than in the lower 48 states, and approximately one-third of

the wild salmon caught in Alaska spawn in Tongass streams.

Sarah Campen, a SEACC community organizer, describes the need for a collabora-

tive approach: “We recognize that in Southeast Alaska, when times get tough, people

look to the forest to bail them out. If we can keep our communities strong, bring

people together, and focus everyone on how valuable the forest is … we have an

excellent chance to preserve these lands for generations to come.” seacc.org

18 A furry denizen and aerial photo of Admiralty island. tongass National Forest, Alaska. AMy GuliCk

Quite a number of Patagonia employ-ees follow the company’s generous example by also donating money to nonprofit groups. This year they gave approximately $113,000 to some 217 organizations with social, environ-mental and cultural objectives. The company has been matching employee donations since 1995. This year it contributed $87,000 through the Em-ployee Charity Match Program for a program total of around $200,000. Re-cipients included Habitat for Humanity, Raincoast Conservation Society, Com-munity Health Charities, Earthjustice, United Way of Ventura County, Chez Panisse Foundation, Planned Parent-hood and others.

habitat for humanity receives support (in this case, both physical and monetary) through our charity match program. JiM little

employee Charity Match Program

Mattole Restoration Council

Petrolia, CA www.mattole.org

MRC is dedicated to restoring natural systems in the Mattole River watershed and maintaining them at sustainable levels of health and produc-tivity, especially in regards to forests, fisheries, soils and native plant and animal communities.

Model Forest Policy Program

Sagle, ID www.mfpp.org

MFPP advocates for economic development and private land forest practices that restore and sustain healthy productive forests, clean and abundant water supplies, and thriving climate-resilient communities where people want to live.

Nihon Kumamori Kyokai

Nishinomiya-shi, Hyogo Japan homepage2.nifty.com/kumamori

Nihon Kumamori Kyokai is working to stop the extinction of large wildlife that help to create a rich, biodiverse ecosystem.

Olympic Forest Coalition

Olympia, WA www.olympicforest.org

OFC works to protect and restore forest and aquatic ecosystems on public lands of the Olympic Peninsula using advocacy, collabora-tion, outreach, education and legal challenges.

PEER

Washington, DC www.peer.org

Public Employees for Environmental Respon-sibility is a national alliance of local state and federal resource professionals that encourage public employees to defend the public interest within their agencies, serving as the first line of defense against the exploitation and pollution of our environment.

The Clinch Coalition

Dungannon, VA www.clinchcoalition.net

The Clinch Coalition seeks to protect the forest, wildlife and watersheds of the Clinch Ranger District of the Jefferson National Forest and surrounding areas.

The Forest Park Conservancy

Portland, OR www.forestparkconservancy.org

The Forest Park Conservancy works to pre-serve, protect and enhance Portland’s Forest Park for both wildlife and public enjoyment.

TreePeople

Beverly Hills, CA www.TreePeople.org

TreePeople exists to inspire the people of Los Angeles to take personal responsibility for the urban forest, seeking to transform every Los Angeles neighborhood into a functioning com-munity forest.

TreeUtah

Salt Lake City, UT www.treeutah.org

TreeUtah works to improve Utah’s quality of life by enhancing the environment through tree plant-ing, stewardship and environmental education.

Virginia Forest Watch

Nickelsville, VA www.virginiaforestwatch.org

Virginia Forest Watch is dedicated to maintaining and restoring the natural ecology and biodiversity of forests across the commonwealth of Virginia through education and citizen participation.

Wild South

Asheville, NC www.wildsouth.org

Wild South exists to inspire and empower people to protect and restore the native ecosys-tems of the Southeast.

Wildlands CPR

Missoula, MT www.wildlandscpr.org

Wildlands CPR works to revive and protect wild places by removing roads, preventing new road construction and stopping off-road vehicle abuse.

WildLaw

Montgomery, AL www.wildlaw.org

WildLaw works to defend the environmental integrity of human and natural communities through education, administrative actions, com-munity capacity building and litigation.

Wyoming Wilderness Association

Sheridan, WY www.wildwyo.org

Wyoming Wilderness Association works to protect Wyoming’s wild watersheds, intact eco-systems, old-growth forests, important wildlife habitat, and wildlife migration corridors as designated wilderness.

Yukon Conservation Society

Whitehorse, YT Canada www.yukonconservation.org

YCS works on behalf of ecosystems throughout the Yukon and beyond, recognizing that human well-being is ultimately dependent upon fully

functioning, healthy ecosystems.

Pro REGENWALD

Munich, Bavaria Germany www.pro-regenwald.de/

Pro REGENWALD works on behalf of human rights and against destruction of ecosystems by trying to reduce the German footprint and assist people adversely affected by unsustainable con-sumption patterns in the industrialized world.

Rainforest Action Network Japan Branch

Shinjuku-ku, Japan http://treesnotgunns.org/jp/

RAN seeks to permanently protect Tasmania’s old-growth forests and other high-conservation value forests from irresponsible logging.

Save America’s Forests

Washington, DC www.saveamericasforests.org

Save America’s Forests is a nationwide edu-cational and organizing campaign working to change United States policy to protect and restore America’s last wild and natural forests.

Save Our Canyons

Salt Lake City, UT www.saveourcanyons.org

Save Our Canyons is dedicated to protecting the beauty and wildness of the Wasatch mountains, canyons and foothills.

Sequoia ForestKeeper

Kernville, CA www.sequoiaforestkeeper.org

Sequoia ForestKeeper seeks to protect and restore the ecosystems of the southern Sierra Nevada through monitoring, enforcement, education and litigation.

SHERPA

Paris, Ile-de-France France www.asso-sherpa.org

In order to promote sustainable development, SHERPA uses all legal tools available against multinational enterprises engaged in environ-mental and human rights abuses.

Sitka Conservation Society

Sitka, AK www.sitkawild.org

Sitka Conservation Society is dedicated to pro-tecting the Tongass temperate rainforests and an Alaskan way of life in Sitka, Alaska.

Southeast Alaska Conservation Council

Juneau, AK www.seacc.org

SEACC is dedicated to protecting the prime old-growth forest of southeast Alaska and the Tongass National Forest, while encouraging human enjoyment and use of these remarkable resources.

Southern Appalachian Forest Coalition

Asheville, NC www.safc.org

SAFC seeks to protect and restore the wild-lands, waters, native forests and ecosystems of the southern Appalachians by influencing policy and strengthening grassroots conservation organizations.

Sugar Pine Foundation

South Lake Tahoe, CA www.sugarpinefoundation.org

SPF exists to restore the natural regeneration of white pines in the Lake Tahoe basin so they can continue to be important components of mixed-conifer forests.

the yukon Conservation Society is working to protect the yukon’s Peel watershed. theReSA GulliveR

voice your choice in an effort to encourage greater activism among

our customers, this year Patagonia instituted a program called voice your Choice

(vyC). We invited our customers to visit a Patagonia store to cast a ballot for their

favorite, local environmental group. the group that received the most votes received

a $4,000 grant. Along with helping to allocate our stores’ environmental grants bud-

gets, vyC provided customers with opportunities to learn more about local issues,

make a contribution and involve themselves in environmental campaigns.

the following letter came to John Mathieu, manager of our Freeport outlet, from

ReStoRe: the North Woods, which received the most votes at his store.

John: thanks again for the celebration last evening at the conclusion of the voice

your Choice program. it was truly a surprise to have the oversized check presented

to our group. the grant will be especially helpful during the difficult fundraising days

of summer.

As you pointed out, there are many winners in this program. the Patagonia Freeport

staff again demonstrated that you are not just a clothing store. you are a change agent

supporting many initiatives to make our state and world a better place. you are also

a model for other businesses. And all of the conservation organizations in the running

(Friends of Casco Bay, Androscoggin River Alliance, Maine Conservation voters edu-

cation Fund, ReStoRe) each garnered attention for their good work. everyone at the

celebration seemed to understand that we are all in this together.

– Jym St. Pierre, Maine director ReStoRe: the North Woods restore.org

letters from the field

A voice your Choice display in our Portland store. AMy SiNClAiR

Farm Worker Pesticide Project

Seattle, WA www.fwpp.org

FWPP seeks to help the farm worker commu-nity with pesticide issues and matters of social justice through advocacy, education, organizing and research.

Farms for Families

Livingston, MT www.farmsforfamilies.org

FFF works to build healthy communities by providing resources that initiate market garden projects, encouraging the consumption of locally grown and processed food, and preserv-ing prime farmland in urban growth areas.

Georgia Organics

Atlanta, GA www.georgiaorganics.org

Georgia Organics is a member-supported organization working to integrate healthy, sus-tainable and locally grown food into the lives of all Georgians.

Global Justice Ecology Project

Hinesburg, VT www.globaljusticeecology.org

GJEP exists to build local, national and inter-national alliances to address the root causes of social injustice, economic domination and environmental destruction.

Idaho Rural Council

Bliss, ID www.idahoruralcouncil.org

IRC is committed to preserving the economic well-being of Idaho’s family farms and rural communities, building a more sustainable society that guarantees positive economic and social choices, and promoting good stewardship of humanity, land, air and water.

Iowa CCI

Des Moines, IA www.iowacci.org

Iowa CCI empowers and unites people of all ethnic backgrounds to take control of their communities for social, economic and environ-mental justice.

Mass Farmers Markets

Waltham, MA www.massfarmersmarkets.org

MFM partners with farmers, consumers and communities to foster, enhance and sustain farmers’ markets in Massachusetts to improve regional farm viability and community support of local agriculture.

National Sustainable Agriculture Coalition

Washington, DC www.sustainableagriculturecoalition.org

NSAC is a national alliance of farm, rural development and conservation groups working to advance common positions to support small- and midsize family farms, protect natural resources, promote healthy rural communities, and provide nutritious and healthy food to consumers.

Organic Exchange

O’Donnell, TX www.organicexchange.org

Organic Exchange seeks to catalyze market forces to deliver sustained environmental, eco-nomic and social benefits through expansion of organic fiber agriculture.

Organic Seed Alliance

Port Townsend, WA www.seedalliance.org

OSA supports the ethical development and stewardship of the genetic resources of agri-cultural seed through collaborative education, advisory services and research programs with organic farmers and other seed professionals.

PAN Germany

Hamburg, Germany www.pan-germany.org

PAN Germany strives to prevent the hazards and damage to people and the environment caused by highly toxic pesticides and supports sustainable alternatives for the control of pests both in agriculture and indoors.

Pesticide Action Network North America

San Francisco, CA www.panna.org

Pesticide Action Network North America works to replace hazardous pesticides with ecologi-cally sound and socially just alternatives.

RAFI-USA

Pittsboro, NC www.rafiusa.org

RAFI-USA cultivates markets, policies and com-munities that support thriving, socially just and environmentally sound family farms.

Réseau Semences Paysannes

Brens, Midi-Pyrénées France www.semencespaysannes.org

RSP promotes conservation and dynamic man-agement of biodiversity on farms and gardens through connecting farmers, building partner-ships, raising awareness and lobbying for the technical, scientific and legal recognition of peasant farmer-based seed production practices.

Rés’OGM Info

Lyon, Rhône-Alpes France www.resogm.org

Rés’OGM Info gathers and circulates accurate, science-based information on genetically modi-fied organisms.

A SEED Europe

Amsterdam, Noord Holland Netherlands www.aseed.net

A SEED Europe (Action for Solidarity, Equality, Environment and Diversity), promotes grassroots organization and nonviolent direct action so people can act to achieve social justice and envi-ronmental integrity on local and global levels.

Bronx Land Trust

Bronx, NY www.nycgardenlandtrust.org

Established by gardeners, Bronx Land Trust supports and sustains community gardening in the belief that green space enhances the quality of city life.

D Acres of New Hampshire

Dorchester, NH www.dacres.org

D Acres operates an educational center that con-ducts research and applies and teaches sustainable living skills and small-scale organic farming.

Dakota Resource Council

Dickinson, ND www.drcinfo.com

Dakota Resource Council uses grassroots actions to influence public opinion and shape public policy to protect agriculture, natural re-sources, livelihoods and community well-being.

Dakota Rural Action

Brookings, SD www.dakotarural.org

Dakota Rural Action is a statewide membership organization dedicated to sustainable, family based food systems, thriving rural communities and natural resource conservation.

Dogwood Alliance

Asheville, NC www.dogwoodalliance.org

Dogwood Alliance uses grassroots pressure and negotiation to influence companies whose practices destroy millions of acres of southern forests every year.

sustainable

the environmental costs of chemical-intensive farming are no longer acceptable. Rampant pesticide

use, soil depletion and genetic modification of crops threaten the air we breathe, the water we drink

and the land we depend on for food and habitat. Sustainable agriculture is a realistic and necessary

alternative to those practices. these groups are leading the fight – either through example or edu-

cation – to replace the self-defeating cycle of destructive agriculture with the natural and nurturing

techniques of sustainable farming. Total given in this category in fiscal year 2009: $143,700.

Spotlight *PAN europe Every year, more than 200,000 tons of pesticides are released into the European

environment. These chemicals kill not only the specific agricultural pests they are

intended to control, but countless nontarget species of birds, fish, insects, frogs and

mammals are harmed too – thus posing a substantial threat to the well-being of

European ecosystems. A recent study, based in Germany, found that areas close to

farms using pesticides show up to six times less biodiversity than habitats surround-

ing organic farmland.

Reducing the use of pesticides can foster the regeneration of failing wildlife popula-

tions. The most comprehensive European study ever undertaken into the health of

otters found that populations are now far healthier and continue to expand thanks

to decreasing levels of certain pesticides in the environment.

PAN Europe is a network of grassroots organizations working to replace the use of

hazardous pesticides with ecologically sound alternatives. It serves as a forum for

exchange and cooperation, and provides a focal point for European Union advocacy.

PAN works to engage its members in the European political process, while acting as

a single unifying voice in Brussels.

Thanks to the continued support of the Patagonia environmental grants program,

PAN Europe was recently successful in pushing for the establishment of an official

European Union blacklist to eliminate the most hazardous pesticides from European

food production. It is now working to support its members in convincing European

farmers to reduce their use of pesticides. pan-europe.info

Tilth Producers of Washington

Seattle, WA www.tilthproducers.org

Tilth Producers promotes ecologically sound, economically viable and socially equitable farming practices that improve the health of our communities and natural environment.

Wasatch Community Gardens

Salt Lake City, UT www.wasatchgardens.org

Wasatch Community Gardens is dedicated to helping people grow and share fresh produce, teaching urban youth responsibility, cooperation and ecological awareness, and being an active resource for sustainable organic gardening.

Western Organization of Resource Councils Education Project

Billings, MT www.worc.org

WORC is committed to building sustainable environmental and economic communities that balance economic growth with the health of people and stewardship of their land, water and

air resources.

A more sustainable form of agriculture is the goal of many groups we support. tiM DAviS

organic farming in victor, idaho. GABe RoGel

agriculture

SuStAiNABle AGRiCultuRe22 23

Aspetuck Land Trust

Westport, CT www.aspetucklandtrust.org

The Aspetuck Land Trust preserves open space and natural resources in Easton, Fairfield, Weston and Westport, Connecticut, for public benefit.

Aterra Project

Kiso-gun, Japan www.aterra.jp

Attera Project seeks to recover and preserve the natural environment of Aterra Valley, home of native Yamato-Iwana (Japanese char), and protect the watershed.

Au Sable River Association

Elizabethtown, NY www.ausableriver.org

ASRA is dedicated to protecting and enhanc-ing the natural and cultural resources of the Au Sable River watershed by bringing together landowners, nonprofit organizations, local governments and government agencies.

Blue Ocean Institute

East Norwich, NY www.blueocean.org

Blue Ocean Institute uses science, art and litera-ture to inspire a closer connection with the sea.

Boquet River Association

Elizabethtown, NY www.boquetriver.org

Boquet River Association is dedicated to enhancing the quality of water and life in the Boquet River watershed.

Boulder Creek Watershed Initiative

Boulder, CO http://bcn.boulder.co.us/basis/bcwi

BCWI exists to protect and enhance the health of the Boulder Creek watershed by community-based stewardship through information, educa-tion and action.

Bronx River Alliance

Bronx, NY www.bronxriver.org

BRA works collaboratively with public and private partners to protect, improve and restore the Bronx River and create a continuous green-way through the heart of the Bronx.

California Abalone Association

Santa Barbara, CA 805-698-8353

CAA works to restore and steward an abalone fishery in California that utilizes modern man-agement concepts, protects and enhances the resource, and guarantees a sustainable resource for the future.

California Trout

San Francisco, CA www.caltrout.org

California Trout works to protect, recover and restore California’s wild trout, steelhead and salmon species, and the precious waters that sustain them, from the threats of climate change and burgeoning population growth.

Campaign to Safeguard America’s Waters

Haines, AK www.earthisland.org/c-saw

CSAW seeks to protect and maintain the beneficial uses of all public waters by advocat-ing for the full implementation of the goals and objectives of the Clean Water Act.

Cape Eleuthera Foundation

Princeton, NJ www.ceibahamas.org

CEF provides charitable funding support for education, scientific research, community leader-ship and sustainable technologies on the island of Eleuthera and throughout the world.

Cassiar Watch

Iskut, BC Canada 250-484-8277

Cassiar Watch works to protect the wild border rivers between Northern British Columbia and Southeast Alaska for wild salmon.

Catawba Riverkeeper Foundation

Charlotte, NC www.catawbariverkeeper.orgCRF advocates for and works to secure protec-tion and enhancement of the Catawba River, its lakes, tributaries and watershed, so that it will always sustain the human and wildlife popula-tions that depend on it.

Algalita Marine Research Foundation

Long Beach, CA www.algalita.org

Algalita Marine Research Foundation is dedi-cated to the protection of the marine environ-ment and its watersheds through research, education and restoration.

American Littoral Society

Broad Channel, NY www.alsnyc.org

ALS seeks to encourage a better understanding of the marine environment and provide a uni-fied voice advocating protection of the delicate fabric of life along the shore.

American Whitewater

Cullowhee, NC www.americanwhitewater.org

American Whitewater exists to conserve and restore America’s whitewater resources and to enhance opportunities to enjoy them safely.

Anchorage Waterways Council

Anchorage, AK www.anchoragecreeks.org

Anchorage Waterways Council works to protect, restore and enhance the waterways, wetlands and associated uplands of Anchorage.

Apalachicola Riverkeeper

Apalachicola, FL www.apalachicolariverkeeper.org

AR works on behalf of the Apalachicola River and Bay, providing stewardship and advocacy to protect its tributaries and watersheds, maintain-ing and improving its environmental integrity, and preserving its natural, scenic, recreational and commercial fishing character.

Arkansas Earth Day Foundation

Little Rock, AR www.ArkansasEarthDay.org

Arkansas Earth Day Foundation works to increase community awareness of environmental issues and eco-friendly solutions through an annual statewide festival and educational and research projects.

Water, the resource upon which all life depends, covers almost three-quarters of the planet.

Throughout the history of the natural world, water sources have been the centers of life,

providing habitat and sustenance for animals and plants alike. The groups that follow are

doing important work to protect our waters – rivers, oceans, wetlands, aquifers and ver-

nal pools – from the destructive effects of damming, diversion, development and pollution.

Total given in this category in fiscal year 2009: $682,137.

Spotlight *Yamba for Tomorrow Society An estimated 3,000 dams block Japan’s rivers and streams, and an estimated 170 more

are under construction or being planned. The Yamba Dam, proposed for the Agatsuma

River, is one of the most costly and potentially destructive of them.

The dam site is in the Agatsuma Valley in the town of Naganohara, Gunma Prefecture.

It’s an area of natural beauty that’s home to several species of animals, including the en-

dangered Japanese golden eagle. If built, the Yamba would flood about 780 acres, require

the relocation of 422 households and affect the lives of some 1,100 residents. Kawarayu

Onsen hot springs, which has a history of human use reaching back 800 years, would be

drowned beneath the Yamba’s reservoir, as would roads and rail lines.

First conceived back in 1952 as a reservoir and bulwark for flood control, the Yamba

Dam is today of questionable value. However, despite heightened environmental concerns

and a global trend against dams, Japan’s Ministry of Land, Infrastructure and Transport

has stated its intention to extend the Yamba Dam construction period to 2015.

Patagonia grant recipient, Yamba for Tomorrow Society, formed in 1999 to protect and

preserve the diversity, ecological integrity and historic value of the Agatsuma Valley. It

has been working to increase awareness about the dire environmental and social conse-

quences of the Yamba Dam, through on-site tours, speaker and music events, and books.

It is also lobbying for review of the dam plan and for the enactment of laws that would

better safeguard the community. yamba-net.org/eng

(left) Yamba for Tomorrow is working to keep this river free of dams. YAMBA FOR TOMORROW SOCIETY. (right) Removal of this obsolete dam in Ventura County, Calif., is the goal of the Matilija Coalition. PAUL JENKIN

Citizen scientists survey rocky reefs at Casino Pt., Catalina Island, as part of Reef Check’s California Program. KENNETh KOPP

water/marine

WATER/MARINE24 25

Clark Fork Coalition

Missoula, MT www.clarkfork.org

CFC seeks to protect and restore the Clark Fork River basin in western Montana and northern Idaho, through science-based advocacy and energetic outreach.

Clean Water for North Carolina

Asheville, NC www.cwfnc.org

CWFNC promotes clean, safe water and environ-ments, and empowered, just communities for all North Carolinians, through community organiz-ing, education, advocacy and technical assistance.

Coastal Ranches Conservancy

Summerland, CA 805-969-1440

Coastal Ranches Conservancy works to identify, fund and implement projects that enhance, protect and restore the natural environment of the Gaviota Coast.

Connecticut River Watershed Council

Greenfield, MA www.ctriver.org

CRWC works to protect the Connecticut River watershed from its source to the sea.

Coosa River Basin Initiative

Rome, GA www.coosa.org

CRBI seeks to involve people in creating a cleaner, healthier more economically viable Coosa River basin.

CPAWS-NS

Halifax, NS Canada www.cpaws.org

CPAWS-NS is dedicated to keeping Nova Scotia wild, working collaboratively with a variety of stakeholders and using science, education and advocacy to approach conservation issues.

Earthplace

Westport, CT www.earthplace.org

Earthplace educates the community about the environment and about ways to preserve, protect and enjoy nature.

Ecotrust Canada

Vancouver, BC Canada www.ecotrustcan.org

Ecotrust Canada is working to build the Con-servation Economy in which economic opportunity improves rather than degrades social and environmental conditions.

Eyak Preservation Council

Cordova, AK www.redzone.org

EPS preserves, restores and celebrates wild salmon culture and habitat through awareness, education and promotion of sustainable livelihoods within the communities of the Copper River and Prince William Sound watersheds of Alaska.

Farmington River Watershed Association

Simsbury, CT www.frwa.org

FRWA protects the natural resources of the Farmington River watershed through advocacy, research and education of the public, govern-ment and business communities.

Friends of Casco Bay

South Portland, ME www.cascobay.org

Friends of Casco Bay works to improve and protect the environmental health of Casco Bay.

Friends of the Earth

Washington, DC www.foe.org

FoE fights to protect the rights of all people to live in a safe and healthy environment, both at home and in countries around the world.

FutaFriends

Wellington, FL www.futafriends.org

FutaFriends dedicates itself to ensuring the free-flow of Chile’s Futaleufu River, and protecting the natural resources of its watershed through community stewardship, education and sustain-able development.

Georgia River Network

Athens, GA www.garivers.org

Georgia River Network is working to ensure a clean water legacy by engaging and empower-ing Georgians to protect and restore their rivers from the mountains to the coast.

Glen Canyon Institute

Salt Lake City, UT www.glencanyon.org

The Glen Canyon Institute seeks to restore a healthy, free-flowing Colorado River through Glen Canyon and the Grand Canyon.

Harry and Laura Nohr Chapter of Trout Unlimited

Dodgeville, WI www.nohrtu.org

This chapter of TU works with constituted au-thorities and other conservation organizations to conserve and preserve trout as a game fish and promote sportsmanlike trout angling.

Heyday Institute

Berkeley, CA www.heydaybooks.com

Heyday specializes in books that foster an understanding of California history, literature, art, environment, social issues and culture to enhance California’s rich cultural heritage.

Hokugen No Dugong Wo Mimamoru Kai

Hino-shi, Japan http://sea-dugong.org

Hokugen No Dugong Wo Mimamoru Kai works to protect the northernmost dugong in Okinawa.

Housatonic River Initiative

Lenoxdale, MA www.housatonicriver.org

HRI is a coalition of Berkshire County residents working to reclaim the Housatonic River from years of neglect and PCB contamination.

Hydropower Reform Coalition

Bellingham, WA www.hydroreform.org

The Hydropower Reform Coalition works to reform national hydropower policies and gain improvements to rivers that have been altered by hydropower dams.

Idaho Rivers United

Boise, ID www.idahorivers.org

Idaho Rivers United is a conservation organiza-tion working to protect and restore the rivers of Idaho.

International Rivers

Berkeley, CA www.internationalrivers.org

IR is dedicated to protecting rivers and defend-ing the rights of communities that depend on them, opposing destructive dams and the devel-opment model they advance, and encouraging better ways of meeting people’s needs for water, energy and protection from damaging floods.

Ishiki-gawa No Seiryu Wo Mamori, Kawadana-gawa No Chisui Wo Kangaeru Kai

Fukuoka-shi, Japan 092-725-4390

This group seeks to save the Ishiki-gawa and Kawadana-gawa rivers from the construction of Ishiki Dam, which would harm the rich natural environment and historical integrity of the Ishiki area.

James River Association

Mechanicsville, VA www.jamesriverassociation.org

JRA is committed to uniting communities along the James by promoting the river as a common resource, while working to preserve its envi-ronmental health, beauty, heritage, economic vitality and recreational value.

Klamath Riverkeeper

Ashland, OR www.klamathriver.org

Klamath Riverkeeper works to restore water quality and fisheries throughout the Klamath watershed, bringing vitality and abundance backto the river and its people.

Because overfishing, destruction of habitat, pollution, invasive species and global warming are taking their toll on native fish populations, in 2005 Patagonia started the World Trout® initiative to educate and provide financial support for grassroots groups working worldwide to protect fish. World Trout earns its money through the sale of fundraising T-shirts. As of February 2009, its supporters had purchased 76,222 tees, raising $381,100 for 18 different fish groups. PATRICK CLAYTON

WATER/MARINE26

Coastal Watershed Council

Santa Cruz, CA www.coastal-watershed.org

The Coastal Watershed Council is dedicated to preserving and protecting coastal watersheds by way of community stewardship, education and monitoring.

Community Clean Water Institute

Sebastopol, CA www.ccwi.org

Community Clean Water Institute seeks to pro-mote and protect clean water and public health by identifying water pollution, advocating for sound water policies, and providing information to the public.

Connecticut Fund for the Environment/Save the Sound

New Haven, CT www.ctenvironment.org

CFE works to protect the land, air and water of Connecticut and Long Island Sound using its legal and scientific expertise, and by bringing people together to achieve results that benefit the environment.

Komoriuta No Sato Itsuki Wo Hagukumu Seiyu Kawabegawa Wo Mamoru Fukuoka No Kai

Fukuoka-shi, Japan 092-725-4390

This group seeks to protect the Kawabegawa River from a dam project and bring beautiful rivers back to Japan.

Kootenai Environmental Alliance

Coeur d’Alene, ID www.kealliance.org

Kootenai Environmental Alliance exists to conserve, protect and restore the quality of the environment with particular emphasis on the Idaho panhandle and Coeur d’Alene basin.

Kumagawa Kara Subeteno Dam Wo Nakushite Ayu No Taigun Wo Yobimodosu Kai

Fukuoka-shi, Japan 092-725-4390

This organization is working to remove Arase dam from the Kawabegawa River, stop the con-struction of sediment control dams and recover the natural ecosystem that supports the regional economy.

Living Rivers

Moab, UT www.livingrivers.org

Living Rivers/Colorado Riverkeeper works to restore inundated river canyons, wetlands and the delta; repeal antiquated laws; reduce water and energy use; and recruit constituents to revive the Colorado River.

Madison River Foundation

Ennis, MT www.madisonriverfoundation.org

MRF employs advocacy and conservation work to preserve, protect and enhance the Madison River and its ecosystem for the benefit of wild-life and all who use the river.

Maine Rivers

Hallowell, ME www.mainerivers.org

Maine Rivers is dedicated to protecting, restor-ing and enhancing the ecological health of Maine’s river systems.

Mangrove Action Project

Port Angeles, WA www.mangroveactionproject.org

MAP partners with mangrove forest communi-ties, grassroots NGOs, researchers and local governments to conserve and restore mangrove forests and related coastal ecosystems.

Marine Fish Conservation Network

Washington, DC www.conservefish.org

Marine Fish Conservation Network advocates for national policies to achieve healthy oceans and productive fisheries.

Matilija Coalition/Surfrider Foundation Ventura

Ventura, CA www.venturaecosystem.blogspot.com

The Matilija Coalition is a group of environ-mental, conservation, surfing, sport fishing and river groups, as well as businesses, that have joined together to restore the Ventura River wa-tershed through the removal of Matilija Dam.

Maule Coastkeeper

Santiago, RM Chile www.fima.cl

Maule Coastkeeper serves as a pioneering scientist, advocate, lawyer and investigator to provide a collective voice and environmental protection for the coastal waters and shorelines of Regions VII and VIII in Chile.

WATER/MARINE 27

Oceana

Washington, DC www.oceana.org

Oceana’s marine scientists, economists, lawyers and advocates work to win specific and con-crete policy changes to reduce pollution and prevent the collapse of fish populations, marine mammals and other sea life.

Ogeechee-Canoochee Riverkeeper

Statesborough, GA www.ocrk.org

Ogeechee-Canoochee Riverkeeper seeks to protect, preserve and ensure clean water in the Ogeechee basin.

Penobscot River Restoration Trust

Augusta, ME www.penobscotriver.org

Penobscot Trust is working to restore endan-gered Atlantic salmon and other native sea-run fisheries of Maine’s Penobscot River ecosystem by purchasing and decommissioning three dams.

Pfleger Institute of Environmental Research

Oceanside, CA www.pier.org

PIER is dedicated to the advancement of sus-tainable fisheries management through applied field research and public education.

Pro Peninsula

San Diego, CA www.propeninsula.org

Pro Peninsula works to build strong communi-ties on the Baja California peninsula for long-term environmental protection.

Provincetown Center for Coastal Studies

Provincetown, MA www.coastalstudies.org

Provincetown Center for Coastal Studies encourages the responsible use and conservation of coastal and marine ecosystems using scien-tific research, stewardship, educational activities and resources.

Raincoast Conservation Foundation

Sidney, BC Canada www.raincoast.org

RCF seeks to protect the lands, waters and wildlife of the Great Bear Rainforest.

Reef Check Headquarters

Pacific Palisades, CA www.reefcheck.org

RCH educates, trains and engages ocean users in the collection of scientifically sound data describing California’s near shore rocky reefs to help inform management decisions and create an informed constituency supportive of science-based management.

River Network

Portland, OR www.rivernetwork.org

River Network is dedicated to providing organi-zational, technical and networking assistance to people working for watershed protection at the local level to build a powerful new watershed movement in the U.S.

Rivers Without Borders

Juneau, AK www.riverswithoutborders.org

Rivers Without Borders seeks to maintain and restore the diversity and abundance of fish and wildlife species and their habitat in the transboundary watersheds of Canada and Southeast Alaska, and to encourage long-term conservation-based planning.

Rob Williams and Erin Ashe

Edmonds, WA 206-300-2856

Rob Williams and Erin Ashe are working to improve the quantity and quality of information available to assess the conservation status and influence the recovery of marine megafauna by employing cost-efficient, quantitative science.

Rock the Earth

Denver, CO www.RockTheEarth.org

Rock the Earth is committed to protecting and defending America’s natural resources through partnerships with the music industry and the worldwide environmental community using litigation and negotiation.

Rocking the Boat

Bronx, NY www.rockingtheboat.org

Rocking the Boat uses traditional wooden boat-building and environmental education to help high-school-age youths develop into empowered and responsible adults.

Ryuiki No Shizen Wo Kangaeru Network

Hokkaido, Japan www.protectingecology.org

This group works to protect watersheds and habitat, and educate the public on the impor-tance of migration areas for wild animals.

San Diego Coastkeeper

San Diego, CA www.sdcoastkeeper.org

SDC uses community outreach, education and advocacy to protect the region’s bays, beaches, watersheds and ocean for the people and wild-life that depend on them.

San Elijo Lagoon Conservancy

Encinitas, CA www.sanelijo.org

San Elijo Lagoon Conservancy dedicates itself to preserving, protecting and enhancing the San Elijo Lagoon Ecological Reserve and its watershed.

Santa Barbara Channelkeeper

Santa Barbara, CA www.sbck.org

Santa Barbara Channelkeeper exists to protect and restore the Santa Barbara Channel and its watersheds through citizen action, education, field work and enforcement.

Santa Monica BayKeeper

Marina Del Rey, CA www.smbaykeeper.org

Santa Monica Baykeeper seeks to protect and restore the Santa Monica Bay, San Pedro Bay and adjacent waters through enforcement, fieldwork and community action.

Save Our Shores

Santa Cruz, CA www.saveourshores.org

Save Our Shores advocates for sound marine policy, provides public education and promotes citizen stewardship for the Monterey Bay.

Save Our Wild Salmon

Seattle, WA www.wildsalmon.org

SOS works to restore abundant wild salmon to Northwest rivers and streams for use by people and ecosystems by removing four large dams on the lower Snake River.

Save the Poudre Coalition

Fort Collins, CO www.savethepoudre.org

Save the Poudre works to protect and restore the Cache La Poudre River as it flows across Colorado’s plains.

Sea Turtle Restoration Project

Forest Knolls, CA www.seaturtles.org

STRP works to protect and restore endangered sea turtle populations worldwide in ways that meet the needs of the turtles and those of neigh-boring communities.

Mid Puget Sound Fisheries Enhancement Group

Seattle, WA www.midsoundfisheries.org

This group works with landowners to identify, design and implement salmon habitat restora-tion projects in an effort to conserve and restore self-sustaining salmonid populations.

Midwest Environmental Advocates

Madison, WI www.midwestadvocates.org

MEA provides legal services that support a di-verse, grassroots social movement, builds local leadership, and implements innovative solutions to environmental problems.

Nagaragawa Shimin Gakshu Kai

Gifu-shi, Japan http://dousui.org

Nagaragawa Shimin Gakshu Kai provides public educational opportunities and lobbies government agencies to improve the natural environment of the Nagaragawa River.

Nakagawa Water Network Tsuru-Kame Tai

Otawara-shi, Tochigi-ken Japan 090-2753-1322

This organization is working to stop construc-tion of a tunnel that will transfer water from Nakagawa River to Kasumigaura Lake.

Native Fish Society

Molalla, OR www.nativefishsociety.org

NFS advocates for the conservation, protection and restoration of native fish populations in the Pacific Northwest, working with public agencies and governments to get fish conservation poli-cies implemented and adhered to.

Natural Resources Defense Council

New York, NY www.nrdc.org

NRDC exists to safeguard the Earth: its people, its plants and animals, and the natural systems on which all life depends.

Neponset River Watershed Association

Canton, MA www.neponset.org

Neponset River Watershed Association works to protect and restore the Neponset River, its tributaries and surrounding watershed lands.

Nihon No Kaigan Kankyo Wo Mamoru Kai

Chosei-fun, Chiba-ken Japan www.surfer-kaze.com

This organization of surfers works to protect ocean and beach environments by establishing a broad network that ties national, prefectural and local governments to local communities.

Northwest Coalition for Alternatives to Pesticides

Eugene, OR www.pesticide.org

Northwest Coalition for Alternatives to Pesticides seeks to protect the health of people and the en-vironment by advancing alternatives to pesticides.

Norwalk Seaport Association

Norwalk, CT www.seaport.org

NSA is an environmental, preservation and maritime educational organization offering a wide array of programs, special events and com-munity projects.

Children from this village in Myanmar’s Shan state dress a little warmer now thanks to Patagonia® jackets and fleece donated through the company’s clothing donation program. The Shanta Foundation – a Durango, Colorado-based nonprofit that partners with vil-lages in Southeast Asia for sustainable community development – made sure the clothing was put to good use. It was among some $357,000 (retail value) worth of new and used Patagonia gear the company donated this year to approximately 810 different entities that share a passion for doing the right thing. shantafoundation.org

Clothing Donations

WATER/MARINE WATER/MARINE28 29

Courtesy of ThE ShANTA FOUNDATION

Save the Waves Coalition

Davenport, CA www.savethewaves.org

Save the Waves is dedicated to preserving the world’s surfing coastlines and their surrounding environments and to educate the public about their value.

Seaflow

Sausalito, CA www.seaflow.org

Seaflow is working to build an international movement dedicated to protecting humans, whales, dolphins and all marine life from sonar and other lethal forms of ocean noise pollution.

Shifting Baselines

Los Angeles, CA www.shiftingbaselines.org

Shifting Baselines is a partnership between ocean conservation and Hollywood to help bring attention to the severity of ocean decline.

Shitara Dam No Kensetsu Chushi Wo Motomeru Kai

Toyohashi-shi, Japan http://no-dam.net/index.html

Shitara Dam No Kensetsu Chushi Wo Mo-tomeru Kai is working to stop the construction of Shitara Dam on the Toyokawa River, which serves as important habitat for endangered trout and other wildlife.

SOS Loire Vivante

Le Puy-En-Velay, Auvergne France www.rivernet.org/soslv.htm

SOS Loire Vivante is fighting dams on the Loire River and elsewhere in Europe, and oppos-ing any project damaging biodiversity in and around the Loire.

Soundkeeper

Norwalk, CT www.soundkeeper.org

Soundkeeper is dedicated to the protection and enhancement of the biological, physical and chemical integrity of Long Island Sound and its watershed.

Stroud Water Research Center

Avondale, PA www.stroudcenter.org

Through rigorous research, education and public outreach, Stroud Water Research Center seeks to advance our global knowledge and stewardship of fresh water ecosystems.

Suigen Kaihatsu Mondai Zenkoku Renrakukai

Chiyoda-ku, Japan www.suigenren.org

This coalition works to develop strategies and tactics to fight irresponsible development, edu-cate the public about the government’s water resource development plan and negotiate with government agencies to improve the plan.

Sunshine Coast Conservation Association

Sechelt, BC Canada www.thescca.ca

SCCA seeks to preserve the natural biodiversity of B.C.’s Sunshine Coast region for the benefit of all life.

Surfers Against Sewage

St. Agnes, Cornwall, UK www.sas.org.uk

SAS campaigns for clean, safe, recreational waters free of sewage effluents, toxic chemicals, nuclear waste and litter.

Surfrider Foundation Japan

Minato-ku, Japan www.surfrider.jp

Surfrider Foundation Japan is dedicated to the protection and enjoyment of our oceans, waves and beaches through conservation, activism, research and education activities.

Tahoe Divers Conservancy

Reno, NV www.alpengroup.org

Tahoe Divers Conservancy documents, studies, investigates and conserves the complex marine environment that defines Lake Tahoe.

Tennessee Clean Water Network

Knoxville, TN www.tcwn.org

TCWN organizes Tennesseans to claim their right to clean water and healthy communities by fostering civic engagement, building coali-tions and advancing water policy.

The Quivira Coalition

Santa Fe, NM www.quiviracoalition.org

The Quivira Coalition strives to build resilience by fostering ecological, economic and social health through education, innovation, col-laboration and progressive public/private land stewardship.

Trout Unlimited

Truckee, CA www.tu.org

Trout Unlimited works to conserve, protect and restore North America’s coldwater fisheries and their watersheds.

Trout Unlimited-Madison/Gallatin

Bozeman, MT www.mgtu.org

Trout Unlimited works to conserve, protect and restore North America’s trout and salmon fisheries and their watersheds.

Trout Unlimited-Cheyenne Mountain Chapter

Colorado Springs, CO www.cmctu.org

The Cheyenne Mountain Chapter of TU works to conserve, protect and restore the resources of cold-water fisheries and their watersheds.

Trout Unlimited of North Carolina

Fletcher, NC www.nctu.org

Trout Unlimited works to conserve, protect and restore North America’s trout and salmon fisheries and their watersheds.

Upper Chattahoochee RiverKeeper

Atlanta, GA www.chattahoochee.org

UCR works to secure the protection and stew-ardship of the Chattahoochee River, its tribu-taries and watershed, to restore and preserve their ecological health for the people, fish and wildlife that depend on the river.

Utah Rivers Council

Salt Lake City, UT www.utahrivers.org

Utah Rivers Council exists to protect Utah’s riv-ers and clean-water sources through grassroots organizing, direct advocacy, research, education, community leadership and litigation.

Virginia Save Our Streams

Richmond, VA www.vasos.org

VA SOS provides individuals with opportuni-ties to better understand local stream condi-tions and to use that knowledge to protect the resources within their communities.

Wajiro Higata Wo Mamoru Kai

Fukuoka-shi, Japan http://www14.ocn.ne.jp/~hamasigi/

Wajiro Higata Wo Mamoru Kai is working to protect the Wajiro tidal flat of the Hakata Gulf from being destroyed.

West Kootenay EcoSociety

Nelson, BC Canada www.ecosociety.ca

West Kootenay EcoSociety promotes eco-logically and socially sound communities, and works to protect species and ecosystems in the southern Columbia Mountains ecoregion.

West Virginia Rivers Coalition

Elkins, WV www.wvrivers.org

WVRC strives to protect and improve water quality throughout the state by enabling citizens to take part in water-quality issues affecting their communities.

WiLDCOAST

Imperial Beach, CA www.wildcoast.net

WiLDCOAST works to protect and preserve coastal ecosystems and wildlife in the Califor-nias and Latin America by raising grassroots support, conducting media campaigns and establishing protected areas.

Yamba Ashita-no Kai

Maebashi-shi, Japan www.yamba-net.org

Yamba Ashita-no Kai seeks to protect and preserve the diversity, ecological integrity and historic value of Yamba area, in the face of a long fight against the Yamba Dam project.

Yellow Dog Watershed Preserve

Big Bay, MI www.yellowdogwatershed.org

Yellow Dog Watershed Preserve exists to inform the public about its watershed, conduct sound science, and protect natural resources from threats such as sulfide mining.

WATER/MARINE 31

Buster the salmon visits Idaho, where the largest, coldest, best protected salmon habitat in the Lower 48 has been blocked by dams on the lower Snake River. GREG STAhL

freedom to roam goes to congress

At Patagonia, we believe in sharing our passion for the environment when-ever and wherever possible: on our Web site, in our stores and through our products. Our environmental T-shirts are one example – through graphic art and often provocative messaging, they raise money for nonprofits and spark conversations. Sometimes, as happened recently, that spark can ignite a chain reaction with unexpected positive results.

Last year, Cathleen “Cat” Angell, who manages the Patagonia store in Denver, gave her sister, Laurel, a Freedom to Roam T-shirt as a birthday gift. The two grew up in Yosemite National Park, where their dad worked as park engineer, and they share a passion for nature. So it’s not surprising the T-shirt prompted a conversation between the sisters that inspired Laurel to further investigate the Freedom to Roam message of protecting wildlife corridors. What is surprising is that this simple gift became the first step on a path that led the Freedom to Roam campaign all the way to the U.S. Congress in Washington, D.C.

In a classic case of “six degrees of separation,” here’s how it happened: Laurel is a legislative staffer for the House of Representative’s Subcommittee on Na-tional Parks, Forests and Public Lands. Recognizing the importance of Free-dom to Roam, Laurel shared the issue and information with others in her office. They agreed that members of Congress needed to hear it as well, and, in March 2009, they invited Rick Ridgeway, Patagonia’s VP of Environmental Initiatives and founder of the Freedom to Roam Coalition, to testify before the subcommittee on behalf of Freedom to Roam.

The fundraising T-shirt has garnered more than $20,000 for the Freedom to Roam Coalition, which is working to secure wildlife corridors and encourage legislation that does the same. With the positive reception Rick received in Congress, we’re confident we’ll see such legislation in the future. Stay tuned on our Web site – there may come a time this year when we ask you to get involved! patagonia.com/ftr.

freedom to roamgoes to congress

At Patagonia, we believe in sharing our passion for the environment when

cleaner clothesbluesign technologies

Cleaner clothes for a cleaner environment. Alaska. MIChAEL SChAEFER32 33

For years Patagonia focused on the first steps of our sup-ply chain. We learned about the horrible damage done by the pesticides used on conventionally grown cotton and made the switch to organic in 1996. We incorporated re-

cycled polyester into our clothing to reduce our need for petroleum and energy. We utilized hemp and Tencel®. But we’d long struggled with the best way to address the host of environmental issues that come from using dyes and finishes – the of-tentimes toxic chemistry that’s also found in clothing.

Then in 2000, we met the people of bluesign® technologies, a group of chemists with a vision based on their years of work in the textile and chemical industries in Europe. Europe has some of the strictest environmental standards in the world, which informed bluesign’s development of its own independent textile standard to evaluate dye and finish chemicals. Bluesign offers its standard to the global textile industry as a supply-chain management solution. We signed on.

Bluesign looks at all the chemical raw materials used in a given textile mill and assigns each to one of three categories: blue, grey or black. Chemicals that pass its envi-

ronmental screening are labeled blue and considered good to use. Those that need special handling are labeled grey and allowed only if the mill is properly equipped. Chemicals that can’t be handled cleanly are labeled black, and their use is forbid-den under the bluesign standard. An example of a black substance would be one that has been proven carcinogenic.

Wanting to improve the environmental aspects of dye and finish processes in-dustry- wide, we invited Mountain Equipment Co-op in Canada to check out bluesign. They did, and became members. Since then, both of us have invited other brands to do the same – even companies that compete with us directly. We also are happy to report that seven of our material suppliers adopted the bluesign standard just this year. This exceeded our expectation.

Patagonia is a small, but relatively influential company. We know that if we don’t reach beyond our own walls to implement our environmental work, the impact won’t be felt. Our hope is that by reaching out to other companies, we will have a much larger cumulative effect in reducing pollution and the use of water and energy.

The independent

industry textile

standard

Rural Renewable Energy Alliance

Pine River, MN www.rreal.org

RREAL seeks to improve the environment, reduce poverty and enhance lives by making solar power accessible to people of all incomes.

Utah Clean Energy

Salt Lake City, UT www.utahcleanenergy.org

Utah Clean Energy is committed to creating a future where Utahans significantly decrease their carbon-based energy consumption, become more energy efficient and increase their use of renewable energy.

Alternative Energy Resources Organization

Helena, MT www.aeromt.org

AERO serves the needs of people working to promote renewable energy and energy conserva-tion, sustainable agriculture and greater com-munity self-reliance.

Earth Day Network and Energy Action Coalition

Washington, DC www.earthday.net

Earth Day Network and the Energy Action Coalition run collaborative campaigns that help to build and strengthen the alternative energy movement and create tangible changes on the local, state, national and international levels.

Energy Independence Now Coalition

Santa Barbara, CA www.einow.org

EIN is working to develop innovative, action-oriented solutions to catalyze a rapid transition to a clean, renewable energy and transportation economy in California.

HEAL Utah

Salt Lake City, UT www.healutah.org

HEAL Utah is dedicated to creating a future of clean, sustainable economic and energy develop-ment, and protecting Utah from nuclear and toxic waste.

Nanohana Project Network

Gamo-gun, Japan www.nanohana.gr.jp/index.php

Nanohana Project Network works with com-munities, colleges, local governments and busi-nesses to promote the use of electricity fueled by biomass.

Office for Resource Efficiency

Crested Butte, CO www.resourceefficiency.org

ORE encourages energy and resource savings and the development of renewable energy sourc-es to lower utility costs, decrease pollutants and create a more sustainable economic and energy future for Colorado’s Gunnison Valley.

alternative

Our dependence on nonrenewable energy is placing us in serious jeopardy. Climate change,

global warming and an increasingly degraded environment are realities we urgently need to

address. Clean, sustainable sources of energy already exist. The challenges to increasing

their use are more political than logistical. These organizations are working to bridge this gap.

Total given in this category in fiscal year 2009: $31,500

energy

Spotlight *Office for Resource Efficiency Colorado Governor Bill Ritter signed the Colorado Climate Action Plan in Novem-

ber 2007. It has ambitious goals, which include reducing greenhouse gas emissions

20% below 2005 levels by 2020, and 80% by 2050. We need such visionary plans to

stop climate change. But, the question remains: How can communities take action to

help turn that vision into reality?

Enter one of our grantees: the Office for Resource Efficiency (ORE), in Crested Butte,

Colo. ORE provides the leadership necessary to bring energy efficiency and renew-

able energy to Colorado’s Gunnison Valley – a diverse area encompassing four lo-

cal governments. ORE’s 2008 Energy Summit resulted in community energy action

plans to be implemented starting July 2009.

Energy action plans help people take steps to reduce their carbon footprint. Repre-

sentatives from government, business, community groups and retirees are involved,

and in the Gunnison Valley, they engage in everything from weatherizing buildings to

promoting energy conservation, to implementing local use of renewable energy.

ORE uses a handy four-step framework to guide individuals and communities in fight-

ing climate change. It’s represented by the acronym CROP, which stands for: Calculate

a baseline for carbon footprint and energy consumption; Reduce energy consumption

and emissions through conservation and efficiency; Offset energy use and emissions

through carbon offsets; and Produce clean energy through renewable technologies.

This activist approach to fighting climate change is one we should all consider taking

into our businesses, communities and homes. resourceefficiency.org

harnessing wind for electric power in Montana. JONNY COPP

35 (left) Solar electric panels at Patagonia headquarters in Ventura. TIM DAVIS; (right) Coley Malloy

fuels her veg-powered rig. BEN MOON34

promoting better stewardshipAs a company of climbers, surfers and backcountry skiers, we wanted to connect our passion for the places we love with the power of the vote in November’s elections. The stakes were huge. We knew the elections would have a direct effect on many critical environmental issues at all levels of government. It was vital to encourage voters to think of those issues when they went to the polls, so we created the Vote the Environment campaign.

Voting is the simplest form of direct action, and our message was simple: we asked people to register, get informed about the environmental records of the candidates and vote their environmental values.

We circulated thousands of League of Conservation Voter scorecards, registered over 8,000 voters (with our partner HeadCount), raised over $19,000 with our VTE fundraising T-shirt, produced emails, ads, a video, essays, and built a Web site and a Facebook page. Leading up to Nov. 4th, we held events in our retail stores, and sent two Patagonia employees to work a VTE booth on Jack Johnson’s All at Once tour. We spread the VTE message to close to a million concertgoers.

We promoted Vote the Environment through our stores, wholesale accounts and Web site. We also partnered with more than 20 national magazines to secure free or co-op ad space to communicate the Vote the Environment message.

Our efforts contributed to sweeping environmental victories at the local, state and federal levels. Yet, even after so much success at the polls, we still must continue to work to create the change we all believe in, in many daily ways and places. We still have to stop development that benefits only the developer, monitor the health of our local waters and raise the alarm when illegal pollution goes unchecked. We have to work for the rights of wild animals to live and migrate. We still have to fight to save the Arctic Refuge and defend Patagonia’s wild rivers.

We’re in so much trouble now because we’ve tried to impose – for so many critical human activities – a large and dirty industrial model on a diverse, delicately balanced world. We can do better than that. And to learn how, we should look – not to our failing industrial model – but to that diverse and beautiful world.

vote the environment 2008

36 37 Ad from Patagonia’s Vote the Environment campaign, which helped to register 8,000 new voters and raise $19,000.

Photo: Todd Korol © 2008 Patagonia, Inc.

But you can’t tell that from the way we’ve been treating the earth. Make sure your candidate’s actions on critical environmental legislation are consistent with your values.

To learn more about the candidates’ records on environmental issues, visit votetheenvironment.org.

The environment isthe foundation we all stand on.

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Carolina Climbers Coalition

Raleigh, NC www.carolinaclimbers.org

Carolina Climber’s Coalition dedicates itself to preserving the natural environment, promoting safe climbing practices and preserving climber’s access to areas in North and South Carolina.

Center for ReSource Conservation

Boulder, CO www.conservationcenter.org

CRC seeks to empower its community to conserve natural resources using programs and services that enable individuals to turn conser-vation beliefs into action in their daily lives.

Citizens Campaign Fund for the Environment

New Haven, CT www.citizenscampaign.org

Citizens Campaign for the Environment works to build widespread citizen understanding and advocacy for policies and actions designed to manage and protect our natural resources and public health.

CitySprouts

Cambridge, MA www.citysprouts.org

CitySprouts works to develop, implement and maintain beautiful, resource-rich school gardens in collaboration with public school communities.

Community Design Center of MN

St Paul, MN www.comdesignctrmn.org

Community Design Center helps to revital-ize low/moderate income communities by providing technical assistance and conducting programs that enhance their physical, economic, social, ecological and spiritual well-being.

Earth Activist Training

Brighton, East Sussex, UK www.earthactivisttraining.org

Earth Activist Training uses permaculture to teach activists to transform their lives, commu-nities, and political and economic systems.

Georgia Conservation Voters Education Fund

Atlanta, GA www.gavoters.com

GCVEF works to involve Georgia’s conser-vation-minded citizens in environmental and natural resource policy decisions made at the state and local levels.

Goal One Coalition

Eugene, OR www.goal1.org

Goal One Coalition provides Oregonians with the necessary information, advocacy training and litigation support they need to become effective grassroots advocates for environmental protection, conservation, sustainability and community livability.

Green Map System

New York, NY www.GreenMap.org

Green Map System promotes inclusive partici-pation in sustainable community development worldwide using mapmaking as its medium.

Grist

Seattle, WA www.grist.org

Grist is an online environmental magazine that provides authoritative reporting, analysis and practical tools to move a new generation to where green is second nature.

Habitat Media

San Rafael, CA www.habitatmedia.org

Habitat Media produces media that examine the causes of environmental problems and in-spire viewers, citizens and consumers to partici-pate in efforts to promote better stewardship.

High Country Conservation Center

Frisco, CO www.highcountryconservation.org

HCCC works to provide practical solutions to resource conservation, improving awareness and appreciation of our environment and assist-ing in its preservation.

Kenju No Kai

Hachioji-shi, Tokyo Japan homepage2.nifty.com/kenju/

Kenju No Kai is working to save Mt. Takao from the construction of the Ken-O Expressway, which involves drilling two 10-mile tunnels through the heart of a mountain rich in flora and fauna.

League of Conservation Voters Education Fund

Washington, DC www.lcvef.org

LCV Education Fund seeks to strengthen the capacity of the environmental movement, to mobilize citizens as informed voters, and advocate for sound environmental policies at all levels of government.

Louisiana Environmental Action Network

Baton Rouge, LA www.leanweb.org

LEAN exists to change the balance of power and challenge the continued economic and ecological destruction that’s become institution-alized in Louisiana.

1% for the Planet®

Waitsfield, VT www.onepercentfortheplanet.org

1% for the Planet exists to build and support an alliance of businesses financially committed to creating a healthy planet.

Alice Ferguson Foundation

Washington, DC www.fergusonfoundation.org

AFF works to provide hands-on educational experiences that encourage connections between people, the natural environment and the cultural heritage of the Potomac River watershed, lead-ing to personal environmental responsibility.

Alliance for Sustainability

Minneapolis, MN www.afors.org

Alliance for Sustainability dedicates itself to bringing about personal, organizational and planetary sustainability by supporting projects that are ecologically sound, economically viable, socially just and humane.

Aspen Center for Environmental Studies

Aspen, CO www.aspennature.org

ACES works to inspire a life-long commitment to the earth by educating for environmental responsibility, conserving and restoring the bal-ance of natural communities, and advancing the ethic the planet must be respected and nurtured.

Buckeye Forest Council

Columbus, OH www.buckeyeforestcouncil.org

BFC promotes preservation and low-impact recreation over resource extraction and logging in Ohio’s native forests using education, advo-cacy and organizing.

California Food and Justice Coalition

Berkeley, CA www.cafoodjustice.org

California Food and Justice Coalition promotes the basic human right to healthy food while advancing social, agricultural, environmental and economic justice for residents of California.

social

The battle to save our environment will never be won unless the public is informed and empowered to

fight for a sustainable and just society. Until then, “Wise Use” groups will pursue their misinformation

campaigns, and our environmental laws will continue to be threatened by short-sighted politicians and

government officials who pander to special interests. We therefore support a wide variety of groups

committed to bringing about long-term, ecologically conscious, social and political change by engag-

ing citizens in environmental campaigns. Total given in this category in fiscal year 2009: $291,925.

activism

Spotlight *Sand Mountain Concerned CitizensEight years ago, our Patagonia Atlanta store became the first funder to respond to

the Sand Mountain Concerned Citizens’ (SMCC) call to help. Born in controversy,

SMCC has challenged the power of large-scale agribusiness to construct massive

hog farms in rural communities across Alabama and other southeastern states. They

have questioned the good-old-boy system of government that supports and protects

the corporate culture that buys our legal system with campaign contributions and

favors, and the wisdom of universities that support corporate actions at the expense

of rural communities and the environment. SMCC has also educated the state media,

other environmental organizations, and elected officials about the destructive impact

of factory hog farms. Their efforts over the last nine years have stopped the industry

in its tracks and deterred agribusiness from establishing any new industrial-sized

factory hog farms in the state.

As with many environmental issues facing us today, victories are often temporary in

nature and demand constant vigilance. So SMCC continues its struggle. Its current

campaign, the Sand Mountain Water Quality Initiative, is teaching the public the

importance of clean rivers and streams. It also provides stream-monitoring training

to public high school teachers, Boy Scouts and residents, and as a result, has changed

resident’s attitudes about the long-term importance of protecting the environment.

Since its founding in 1999, no new confined animal feeding operations have been

built in Alabama. ag.auburn.edu/auxiliary/grassroots/smcc

Brenda Ivey of Sand Mountain Concerned Citizens rallies for fresh air. SAND MOUNTAIN CONCERNED CITIzENS38

TIM DAVIS

Taking FullResponsibility

39

Common Threads reCyCling Program

“Sustainability” is the new buzzword in American business and, at a quickly increasing rate, corporations are striv-ing to reduce their carbon emissions, use of toxic chemicals, and water and air pollution. These are all critically important in addressing the environ-mental downsides of manufacturing. But at Patagonia, we’re going a step further – working to accept full respon-sibility for the entire life cycle of our products. This means taking back Patagonia clothing and gear at the end of their useful life, and turning them into new products.

As of fall 2009, 65% of our entire line (clothing, luggage and accessories in-cluded) will be recyclable, along with 80% of our apparel (clothing only). Thus far we’ve recycled six tons of gar-ments and collected a total of 12 tons.

This logo denotes garments that are recyclable through our Common Threads Recycling Program.

the footprintchronicles™

Planned Parenthood of Santa Bar-bara, Ventura and San Luis Obispo

Santa Barbara, CA www.ppsbvslo.org

Planned Parenthood actively promotes family planning and responsible sexual behavior through high-quality, comprehensive, education-al counseling, and medical and referral services.

Quiet Use Coalition

Buena Vista, CO www.quietuse.org

QUC works to preserve, promote and create quiet-use areas and opportunities on public lands; assist land managers in preserving public recreational areas; and further the stewardship of public lands.

REEL Thing Productions

Telluride, CO www.reel-thing.com

REEL Thing Productions is an independent film company that uses the power of film to tell compelling, thought-provoking stories about critical environmental issues and matters of social justice.

Resource Center

Chicago, IL www.resourcecenterchicago.org

The Resource Center is devoted to the economic and educational revitalization of city neighbor-hoods through recycling, urban gardening, composting and other programs that reclaim and reuse resources.

Round River

Salt Lake City, UT www.roundriver.org

Dedicated to conservation strategies that pre-serve and restore wild places, Red River’s efforts are anchored in the principles of conservation biology supported by field research and com-munity planning.

Sand Mountain Concerned Citizens

Ider, AL www.ag.auburn.edu/auxiliary/grassroots/smcc

SMCC works to halt the advancement of the corporate swine industry in populated rural areas of Alabama and surrounding states.

South Yuba River Citizens League

Nevada City, CA www.yubariver.org

SYRCL is committed to the protection, pres-ervation and restoration of the entire Yuba watershed through education, organization, collaboration, litigation and legislation.

Sustainable Flatbush

Brooklyn, NY www.sustainableflatbush.org

Sustainable Flatbush organizes neighborhood residents around innovative energy practices, urban agriculture, waste reduction and public spaces for community building.

The C.R.E.W.

Ojai, CA www.thecrew.org

The C.R.E.W. is youth-job training and employ-ment program that maintains trails and camp-grounds, performs a wide variety of habitat restoration projects and provides fire-prevention services on public and private wildlands.

The Jane Goodall Institute Japan

Shinjuku-ku, Tokyo Japan www.jgi-japan.org

JGI Japan works to make the world a better place by encouraging everybody to take actions everyday that benefit the environment and the society as a whole.

The Ruckus Society

Oakland, CA www.ruckus.org

The Ruckus Society provides organizers and communities most impacted by injustice with the tools, training and the support needed to achieve sustainability and self-determination.

Trustees for Alaska

Anchorage, AK www.trustees.org

Trustees for Alaska is the only nonprofit public interest law firm dedicated to providing legal counsel to protect and sustain Alaska’s natural environment.

Ventura Education Partnership

Ventura, CA www.vep4vusd.org

Ventura Education Partnership is a community-based association that seeks to support and enrich education in the Ventura Unified School District through community partnerships.

West Coast Environmental Law

Vancouver, BC Canada www.wcel.org

Through legal advice, education and advocacy, West Coast provides citizens and organiza-tions with the knowledge, tools and innovative solutions needed to protect BC’s environment and build sustainability locally, nationally and internationally.

Western Shoshone Defense Project

Crescent Valley, NV www.wsdp.org

Western Shoshone Defense Project seeks to affirm Newe jurisdiction over Newe Sogobia by protect-ing, preserving and restoring Newe rights and

lands based on cultural and spiritual traditions.

Keenly aware that everything we do as a business leaves its mark on the environment, we devised The Footprint Chronicles to better assess the impacts of our manufacturing and allow customers to track them. So far, we’ve examined 17 different Patagonia products from design through delivery, looking at energy use, waste, C02 emissions and distance traveled. You can view our efforts on an interactive mini-Web site at patagonia.com/footprint

SOCIAL ACTIVISM40 41

Missouri Prairie Foundation

Columbia, MO www.moprairie.org

MPF works to halt the rapid decline of greater prairie chickens and the degradation and loss of grassland habitat throughout the state.

Montanans for Quiet Recreation

Lima, MT www.quietrecreation.org

MQR is dedicated to conserving and restoring landscapes for quiet, muscle-powered recreation by bringing balance and equity to recreational opportunities, eliminating conflict between users and making sure that a balance of opportunities are available for all.

Planned Parenthood Federation of America

New York, NY www.plannedparenthood.org

Planned Parenthood provides comprehensive reproductive and complementary health-care services, advocates on behalf of reproductive rights and access to services, offers educa-tional programs and promotes research and the advancement of technology in reproductive health care.

A grant this year to the Renewable Resources Coali-tion will help fund the fight against Pebble Mine. Bristol Bay, Alaska. BRIDGET BESAW

CLAIM-GV

Grass Valley, CA www.claim-gv.org

CLAIM-GV exists to inform residents of western Nevada County about plans to reopen the Idaho Maryland Mine Project, and actively supports sustainable growth with a 21st-century focus to provide jobs in its area.

Coal River Mountain Watch

Whitesville, WV www.crmw.net

Coal River Mountain Watch seeks to stop the destruction of its communities and the environ-ment by mountaintop removal mining, improve the quality of life in its area, and help to rebuild sustainable communities.

Community Awareness Network

Thompson Falls, MT 406-827-3062

Community Awareness Network exists to educate and inform the residents of Sanders County about the Thompson River Cogen coal-fired generator.

Cook InletKeeper

Homer, AK www.inletkeeper.org

Cook InletKeeper combines advocacy, monitor-ing and education to protect Alaska’s Cook Inlet watershed and the life it sustains.

Dine’ CARE

Durango, CO www.desert-rock-blog.com

Dine’ CARE educates and advocates for envi-ronmental justice, works to protect and provide a voice for all life within the Four Sacred Mountains, promotes alternative uses of natural resources, and empowers local and regional community people to organize, speak out on issues that matter to them, and participate in nurturing a healthy environment.

Dogwood Initiative

Victoria, BC Canada www.dogwoodinitiative.org

Dogwood Initiative seeks to create sustain-able, community-centered solutions for British Columbia’s lands and people by promoting collaboration among diverse constituencies to implement sustainable local control.

Driftwood Foundation Society

Smithers, BC Canada www.driftwoodfoundation.org

Driftwood Foundation Society exists to pro-mote independent research into recreation and resource plans and promote informed public involvement in these decisions for the Bulkley Valley and northwestern British Columbia.

Eastern Coal Region Roundtable

Kingwood, WV www.easterncoal.org

ECRR serves mine-scarred Appalachian water-sheds through training, capacity building and by providing a collective voice for underserved communities seeking to restore the well-being of citizens and the environment.

Energy Minerals Law Center

Durango, CO 970-375-9231

EMLC provides free legal services to communi-ties, grassroots groups and Native American tribes fighting the impacts of energy and mineral development, and implements legal strategies that eliminate those impacts.

Environmental Working Group

Washington, DC www.ewg.org

The Environmental Working Group uses the power of information to protect public health and the environment, with an emphasis on tox-ics and human health, sustainable agriculture, and natural resources.

Alaska Marine Conservation Council

Anchorage, AK www.akmarine.org

Alaska Marine Conservation Council seeks to protect the health and diversity of Alaska’s marine ecosystems by working with coastal communities whose well-being depends on healthy oceans.

Alaska Wilderness League

Washington, DC www.alaskawild.org

AWL leads the effort to preserve Alaska’s wil-derness by engaging citizens, sharing resources, collaborating with other organizations, educat-ing the public, and providing a courageous, constant and victorious voice for Alaska in the nation’s capital.

Appalachian Center for the Economy and the Environment

Lewisburg, WV www.appalachian-center.org

ACEE is dedicated to protecting Appalachia’s communities by enforcing and strengthening environmental laws, and compelling polluting industries to internalize environmental costs.

Appalachian Coal Country Watershed Team

Beckley, WV www.accwt.org

ACCWT fights poverty and provides citizens with the assistance they need to make their own rural coal mining communities cleaner, healthier and safer places to live and work.

Appalachian Voices

Boone, NC www.AppalachianVoices.org

Appalachian Voices works to empower people to defend its region’s rich natural and cultural heritage by providing them with tools and strat-egies for successful grassroots campaigns.

Center for Environmental Equity

Portland, OR www.nevermined.org

CEE educates communities and national interests about the human health, fiscal and environmental effects of mineral mining.

resource

Most mines in the U.S. are established and operated under the grossly outdated regulations of

the General Mining Act of 1872. The groups that follow are working to revise that law, stop the

growth of resource extraction operations, clean up pollution created by industry, and develop new

sources of energy to replace the environmentally damaging ones upon which we currently depend.

Total given in this category in fiscal year 2009: $281,304.

extraction

Spotlight *Dogwood InitiativeSince its founding in 1998, Dogwood Initiative has established itself as one of the

leading environmental groups in British Columbia. It works with and empowers

local communities and First Nations to help them gain more control of the land and

resources around them toward a goal of greater sustainability. This sounds simple,

but to the corporate executives and bureaucrats who control most of BC’s public

lands, community control and sustainable land reform is a ground-shaking idea. Still,

a growing number of British Columbians are convinced that stronger local manage-

ment is not only possible, but essential to the survival of communities.

A key reason for Dogwood Initiative’s success is its ability to bring together stake-

holders who traditionally have been unable to work together. Dogwood has a strong

track record of working successfully with First Nations and local communities to

facilitate and support lasting local grassroots organizing efforts.

Dogwood’s current Coastal Oil Tanker Campaign seeks to establish broad public

support for a legislated moratorium on tankers in BC’s Inside Passage. If it suc-

ceeds, it will protect vast sections of BC’s pristine land and waters, including parts of

the Great Bear Rainforest, from oil tanker traffic, pipelines and the inevitable spills.

dogwoodintiative.org

letters from the field

patagonia’s environmental grants council helping to decide which environmental groups will receive a Patagonia grant is one

of the most satisfying job assignments I’ve ever been given. As one of seven volun-

teer members of the Patagonia Environmental Grants Council, elected from different

departments across the company, I read almost 200 grant proposals this year in the

evenings and on weekends. It was an important and time-consuming commitment.

My two-year term on the council began in May 2008 with a trip to Patagonia’s Tools

for Grassroots Activists training near Lake Tahoe. There I had the opportunity to meet

activists from all over North America working to protect wild places, endangered spe-

cies and biodiversity. I attended the nonprofit skills trainings and learned a lot about the

important role grassroots organizations play in the larger environmental movement.

The grants council has met three times since then to determine which groups should

receive grant money the company sets aside in its 1% earth tax. We hold our meet-

ings at members’ homes, and they’re full of lively debate. People speak passionately

about the issues they care about and the proposals they like.

As a retail inventory manager, I help to generate sales that fund our environmental

programs. As a member of the grants council, I help to distribute some of that money.

The synergy makes my daily work more meaningful, giving me a greater sense of pur-

pose as I help Patagonia fulfill its mission to “use business to inspire and implement

solutions to the environmental crisis.”

– Catherine Barnes, retail inventory manager

Grants council volunteers deciding who gets what at a member’s home in Ventura, Calif. TIM DAVIS

The iconic grizzly lends its name to the Great Bear Rainforest. IAN MCALLISTER/PACIFICWILD.ORG42

fairer labor practicesAt Patagonia, we are dedicated to making our clothing and nonapparel items in factories that observe fair labor practices. It’s a tough thing to ensure, given the nature of this business. In the past, we worked through third-party auditors who visited factories to identify shortcomings, then asked factory managers to provide a plan to correct them. But all too often when auditors revisited those factories, they’d see the same problems.

Now, instead of just auditing and re-auditing factories, we’re becoming more involved in helping them to change their policies, procedures and mindsets through consulting and training. And we’re seeing some success. A year-and-a-half ago, one of our long-term partners in Turkey, EgeDeniz, agreed to have their factory assessed through a third-party, sustainable compliance project. The factory was struggling with a number of issues, including wages, hours, freedom of association and health and safety. But to its credit, management committed itself to resolving them.

Under the agreement, a consultant has been working with the factory to improve its operations, as manufacturing inefficiencies can contribute to work-place violations. A second consultant was brought in to train worker represen-tatives and help build a system to address employee grievances.

The feedback we’ve received from the consultants, factory managers and worker representatives has been quite positive. Factory managers are working to improve efficiency, worker representatives have spoken frankly with management about key issues, and management has been open to hearing workers’ grievances. It’s an ongoing process, but the factory is moving in the right direction.

We do still audit some factories in our supply chain for a better understand-ing of workplace issues. But rather than just telling a factory to address those issues, we’re trying to help. It takes time, but we’re beginning to see real and lasting improvements in our factory in Turkey, and our goal is to see the same in all of our factories. patagonia.com/csr

Save the Scenic Santa Ritas

Tucson, AZ www.scenicsantaritas.org

SSSR is dedicated to preserving environmentally sensitive lands in southeastern Arizona from the degradation caused by mining and mineral exploration activities.

Sierra Club of BC

Victoria, BC Canada www.sierraclub.bc.ca

Sierra Club BC exists to protect and restore the province’s rich tapestry of human health, species and ecosystems, by promoting innovative solu-tions, inspiring and engaging a broad network of grassroots, community-based support, and linking citizens and decision makers.

SkyTruth

Shepherdstown, WV www.skytruth.org

SkyTruth uses satellite images and other visual technologies to create compelling pictures that vividly illustrate environmental impacts, and provides these pictures and supporting data to environmental advocates, media, decision mak-ers and the public.

SouthWings

Asheville, NC www.southwings.org

SouthWings provides skilled pilots and aerial education to enhance conservation efforts across the Southeast, to ensure clear air, healthy forests, clean waterways and sustainable com-munities.

The Access Fund

Boulder, CO www.accessfund.org

The Access Fund is an advocacy organization dedicated to keeping U.S. climbing areas open and conserving the climbing environment.

Vermonters for a Clean Environment

Danby, VT www.vce.org

Believing that Vermont’s future lies in conserving its clean, rural, small-town environment, VCE works to encourage economic development with minimal environmental impacts and preserve Vermont’s natural beauty.

Western Slope Environmental Resource Council

Paonia, CO www.wserc.org

WSERC works to protect and enhance the natural environment and quality of life in Delta County and Colorado’s Western Slope.

Wyoming Outdoor Council

Lander, WY www.wyomingoutdoorcouncil.org

Wyoming Outdoor Council seeks to protect the abundant wildlife, unique wild places and valued environmental quality of Wyoming.

Hollyhock Leadership Institute

Vancouver, BC Canada www.hollyhockleadership.org

Hollyhock Leadership Institute provides stra-tegic support to organizations advocating for environmental and social change.

Indian Law Resource Center

Helena, MT www.indianlaw.org

ILRC seeks to overcome the devastating prob-lems that threaten Native peoples by advancing the rule of law and establishing national and international legal standards that preserve their human rights and dignity.

Montana Environmental Information Center

Helena, MT www.meic.org

MEIC advocates for clean water and a healthy environment for all Montanans.

Northern Alaska Environmental Center

Fairbanks, AK www.northern.org

Northern Alaska Environmental Center promotes conservation of the environment in interior and Arctic Alaska through advocacy, education and sustainable resource stewardship.

Northern Plains Resource Council

Billings, MT www.northernplains.org

NPRC is committed to land stewardship, preserving family farms and giving Montana’s citizens an effective voice in decisions affecting their lives.

Ohio Valley Environmental Coalition

Huntington, WV www.ohvec.org

OVEC is dedicated to the improvement and preservation of the environment through grassroots organizing, public education, coali-tion building, leadership development, strategic litigation and media outreach.

Powder River Basin Resource Council

Sheridan, WY www.powderriverbasin.org

PRB works for the conservation of Wyoming’s land, minerals, water and clean air consistent with responsible use of these resources to sustain the livelihood of all generations and pre-serve and enrich the state’s agricultural heritage and rural lifestyle.

Renewable Resources Coalition

Anchorage, AK www.renewableresourcescoalition.org

Renewable Resources Coalition exists to protect Alaska’s fish and game resources, and the habitat upon which they depend, and engages the public on issues affecting these renewable resources.

Rock Creek Alliance

Sandpoint, ID www.rockcreekalliance.org

Rock Creek Alliance works to address the threats from hard-rock mining in northwestern Montana and the panhandle of Idaho.

Save Our Cumberland Mountains Resource Project

Lake City, TN www.socm.org

SOCM works for environmental, economic and social justice through community organizing to tackle critical issues at the local and state levels.

RESOURCE ExTRACTION44 45

A seamstress at EgeDeniz repairing pockets. COURTESY OF EGEDENIz

time and muscleAfter many years of giving money to activists, we realized that if we could share profits, we could also supply time and muscle. So in 1993 we created the Patago-nia Employee Internship Program, through which employees can leave their jobs to work full-time for the environmental groups of their choice. Patagonia continues to pay their salaries and benefits while they’re gone, and environmental groups world-wide get them for free. To date, more than 750 employees have taken part in the program.

This year, the internship committee artfully stretched its $70,000 budget to accom-modate no fewer than 150 employees, who volunteered on both individual and group internships. Community agriculture received a lot of help, as employees from our Salt Lake City Outlet planted and harvested with Wasatch Community Gar-dens, Patagonia Chicago with City Farm, and Patagonia Pasadena with EarthWorks Community Farm. Rivers and bays also benefited: Employees from our Westport

store helped Save the Sound clean up around Connecticut’s Saugatuck River, Free-port Outlet employees monitored water quality with Maine’s Friends of Casco Bay, and NYC SoHo employees worked to protect and restore the ecosystem of New York Harbor and the Hudson with The River Project. Elsewhere, Patagonia interns worked on projects in Armenia, Australia and South Korea, the Nevada wilderness, Yosemite National Park and Utah backcountry. They volunteered on behalf of plo-vers and dugongs, turtles and trees, bicycle transportation and voter registration.

The internship program provides employees with great opportunities and free service to environmental groups. It also benefits the larger Patagonia culture. Volunteers return with a powerful sense of purpose and accomplishment that inspires their col-leagues and encourages other employees to work on behalf of the natural world.

FREEPORT OUTLET, FRIENDS OF CASCO BAY, MAINE, PASADENA STORE, EARTHWORKS COMMUNITY FARM, PASADENA, ChICAGO STORE, RESOURCE CENTER CITY FARM, CHICAGO, ELLE hUFTILL (MAIL ORDER), GRAND CANYON WOLF RECOVERY PROJECT, ARIZONA, WESTPORT STORE, SAVE THE SOUND, CONNECTICUT, ST. PAUL STORE, MISSISSIPPI RIVER FUND, MINNESOTA, MEGhAN SURAL (RENO OUTLET), FRIENDS OF NEVADA WILDERNESS, NEVADA, BUCKY BALLOU (DILLON OUTLET), INSTITUTE FOR BIRD POPULATIONS, CALIFORNIA, BRITTON MANN (NYC–UWS STORE), BICYCLE TRANSPORTATION ALLIANCE, OREGON

environmental internship program

(left) Patagonia Dillon, Montana store employee Bucky Ballou identifies a hermit warbler during her internship with the Institute for Bird Populations at Yosemite National Park, BUCKY BALLOU (right) Bucky Ballou. CRAIG BALLOU

THIS YEAR’S INTERNSHIPS: WALTER ALLEN (BUSINESS PROJECT MGR.), ARMENIA TREE PROJECT, ARMENIA, ERIC UNMAChT (CREATIVE SERVICES), INTERNATIONAL UNION FOR CONSERVATION OF NATURE, SOUTH KOREA, SARAh SWEENY (CREATIVE SERVICES), BRAMBLE BAY WETLANDSKEEPERS, AUSTRALIA, MARK GRINSEL (WhOLESALE INVENTORY MGR.), CENTRAL LAKE SUPERIOR LAND CONSERVANCY, MICHIGAN, MIChELLE GRINSEL (CATALOG MERChANDISE MGR.), CENTRAL LAKE SUPERIOR LAND CONSERVANCY, MICHIGAN, SALT LAKE CITY OUTLET, WASATCH COMMUNITY GARDENS, SALT LAKE CITY, ROBERTA PATTERSON (NYC–UWS STORE), OCEAN VIEW FOUNDATION, RHODE ISLAND, NICOLE BURGER (INTERNET FULFILLMENT), SUGAR PINE FOUNDATION, LAKE TAHOE, LISA EDWARDS (SANTA MONICA STORE), UTAH BACKCOUNTRY VOLUNTEERS, UTAH, MAIL ORDER DEPT., TRUCKEE DONNER LAND TRUST, CALIFORNIA, AKIRA TSUChIYA (TOKYO-KANDA STORE), ASSOC. TO PROTECT THE NORTHERNMOST DUGONG, OKINAWA, LINDSEY JENSEN (DEALER SERVICES), SEA TURTLES FOREVER, COSTA RICA, SARAh JURAN GUTTENBERG (DILLON OUTLET), COMMUNITY CONSERVATION NETWORK, KAUAI, RYAN APPLEGATE (DILLON OUTLET), FREEDOM TO ROAM COALITION, YUKON TO YELLOWSTONE, DILLON OUTLET, BIG HOLE WATERSHED, MONTANA, SOhO STORE, THE RIVER PROJECT, NEW YORK CITY, NATE PAULSON (ST. PAUL STORE), LEAGUE OF CONSERVATION VOTERS, NYC, JAMIE YUENGER (NYC–UWS STORE), BROOKLYN GREENWAY INITIATIVE, NYC,

Matter of Trust

San Francisco, CA www.matteroftrust.org

Matter of Trust works to link ideas, spark ac-tion and materialize sustainable systems.

Newtown Florist Club

Gainesville, GA 770-718-1343

NFC seeks to bring about environmental justice for its community, which has been the target of unjust public policy decisions.

NGO Platform on Shipbreaking

Brussels, Belgium www.shipbreakingplatform.org

NGO Platform dedicates itself to ensuring the safe and environmentally sound dismantling of obsolete vessels worldwide.

Ohio Citizen Action

Cincinnati, OH www.ohiocitizen.org

OCA organizes good-neighbor campaigns that empower communities to demand accountability from polluting facilities in their neighborhoods.

Sanriku Miyagi No Umi Wo Hoshano Kara Mamoru Sendai No Kai

Natori-shi, Miyagi-ken Japan hgf01360@nifty.com

This organization seeks to protect the Sea of San-riku and Miyagi from radioactive contamination.

Sanriku No Umi Wo Hoshano Kara Mamoru Iwate No Kai

Morioka-shi, Japan homepage3.com/gatayann/env.htm

This group works to protect the Sanriku Sea.

Snake River Alliance

Boise, ID www.snakeriveralliance.org

SRA uses research, education and community advocacy for peace and justice, the end to nucle-ar weapons, responsible solutions to nuclear waste and contamination, and sustainable alternatives to nuclear power.

Tama Ajisai No Kai

Nishi-Tama-gun, Japan www.011.upp.so-net.ne.jp/tamaaji/index.thml

Tama Ajisai No Kai seeks to prevent pollution discharged from a huge waste disposal plant in Hinode, Tokyo, where garbage and trash gener-ated by 4 million citizens is incinerated.

VPIRG/VPIREF

Montpelier, VT www.vpirg.org

VPIRG/VPIREF works to promote and protect the health of Vermont’s people, environment and local economies by informing and mobiliz-ing citizens statewide.

Beyond Nuclear at NPRI

Takoma Park, MD www.beyondnuclear.org

Beyond Nuclear aims to educate and activate the public about the connections between nuclear power and nuclear weapons and the need to abandon both to safeguard our future.

Center for Health, Environment and Justice

Falls Church, VA www.chej.org

CHEJ empowers people to build healthy com-munities with clean air and water, social justice, economic well-being, and democratic governance.

Colorado Citizens Campaign

Denver, CO www.coloradocitizens.org

CCC is a non-partisan citizens’ organization dedicated to informing and mobilizing Colo-radoans to protect their quality of life, health, communities and environment.

FRAPNA

Villeurbanne Cedex, RhÔne Alpes France www.frapna.org

FRAPNA promotes dialogue with local commu-nities to safeguard the environment on regional and national levels.

Global Community Monitor

El Cerrito, CA www.gcmonitor.org

GCM trains and supports communities in the use of environmental monitoring tools to under-stand the impact of fossil-fuel industry pollution on their health and the environment.

Louisiana Bucket Brigade

New Orleans, LA www.labucketbragade.org

LBB is an environmental health and justice organization supporting the use of grassroots action in communities that border oil refineries.

One in four Americans lives within four miles of a Superfund site – uncontrolled or abandoned

places containing some of the nation’s most toxic waste. Working to protect public health

and the varied environments of local communities, the groups in this category seek to hold

corporations and the government accountable. They work to clean up hazardous nuclear

and toxic waste, while supporting positive policy changes to reduce and eliminate their use.

Total given in this category in fiscal year 2009: $89,140.

Spotlight *Ohio Citizen Action For decades, neighbors of the Eramet manganese refinery in Marietta, Ohio, suffered

from choking odors and wondered what, besides the smell, was coming their way every

day. Eramet was the biggest polluter in the county and the second largest employer, so

the neighbors knew they could not work alone to uncover the truth and seek justice.

They called Ohio Citizen Action to ask them to bring their Good Neighbor Cam-

paign to this heavily industrialized corner of Ohio. Good Neighbor Campaigns

engage companies directly about problems at their plants, and build working relation-

ships with plant neighbors.

Working with the refinery’s neighbors, Ohio Citizen Action immediately published in-

formation about pollution and accidents at the plant. When they learned that Eramet

operated similar facilities in Europe that produced a fraction of the pollution dumped

on Marietta, Ohio Citizen Action members wrote more than 50,000 letters to Eramet

decision-makers and the company’s second largest shareholder – the French govern-

ment. Organizers even visited the French ambassador and the company’s Paris head-

quarters. At the group’s urging, the University of Cincinnati began a health study about

the effects of manganese on children. Finally, the company came to the table.

Once Eramet, Ohio Citizen Action and the neighbors were talking, things moved much

more swiftly. On August 30, 2008 – just 29 months after the campaign began – the

company announced in a full-page ad its plans to invest $150 million to upgrade

the facility, improve environmental performance and significantly reduce or eliminate

odors in the Marietta plant. ohiocitizen.org

(left) Eramet manganese refinery. Marietta, Ohio. MITCh CASEY/MARIETTA TIMES (right) Jackie Randell takes stream measurements in Yoho National Park, Alberta, Canada. ANDREW qUERNER 48

letters from the field

Lower Trestles, one of the finest performance waves in Southern California. CRAIG COPPOLA

patagonia cardiff joins fight to save trestles As 2008 came to an end, we waited patiently for the Secretary of Commerce to make

a decision. Would the voices of thousands of toll road opponents ring loud enough to

stop a monster of sinuous concrete threatening California’s San Onofre State Park?

Would the countless protests, meetings and petitions prove fruitful? Would “the man”

in Washington understand the need to save our state beach for the sake of future

generations?

here at the Patagonia Cardiff surf shop we stood firm, ready for battle. The surfing

community at large had come together behind a Surfrider Foundation campaign to

put a stop to the Transportation Corridor Agency’s (TCA) proposed toll road. If com-

pleted, the road would run straight through San Onofre State Park, coming all too

close to the world-class surf break, Trestles.

We helped rally the troops with huge signs in our store windows, letter-writing cam-

paigns, gatherings, and an in-store Save Trestles information table. Patagonia even

supported a temporary closing of the shop so staff could attend the crucial hearings.

As momentum built behind the Surfrider campaign, we gathered friends and com-

munity members, who showed up in full force to both the state Coastal Commission

and Department of Commerce hearings. Despite multiple appeals from the TCA, the

Secretary of Commerce declared the toll road illegal under state and federal law. It

was a huge victory for the surfing community.

-Kaley Swift, Patagonia Cardiff

toxics /nuclear

Patagonia’s role in the environmental movement is two-

fold: first, reducing our own impact; and second, sup-

porting grassroots, environmental action. The people

and projects you’ve read about in this book are all on

the frontlines, doing hands-on work that makes a differ-

ence. We are proud to help them in a variety of ways,

from grant giving to employee internships to industry

leadership around sustainability.

If you are inspired by their stories, consider joining the

fight. Focus on something you care about: a forest,

stream or endangered species. Volunteer, donate your

expertise, or dig into your pockets to support a group.

Here are a few ways to connect with Patagonia’s activ-

ist network and resources:

join the fight

2. support a groupInterested in finding out more about environmental actions in your area, volunteering your time or donating mon-ey? Visit our Web site to search our grants recipients database for groups working in your neck of the woods. patagonia.com/grants

1. apply for a grant We like to support small, nonprofit, grassroots activist organizations with provocative, direct-action agendas that work on multipronged campaigns to preserve and protect the environment. We help groups working to protect local habitat, believing that individual battles on behalf of a specific stand of forest, stretch of river or indigenous wild species are the most effective in raising more complicated issues in the public mind – particularly those of biodiversity and ecosystem protection.

3. visit patagonia to learn about local issuesWe try to open Patagonia stores in communities we can become part of. We hire knowledgeable and passionate employees who are not only committed to providing excellent customer service, but also to contributing to the community. Each store has its own environmental grants budget that provides financial support to local groups. Our stores also act as hubs for information on local issues, events and opportunities to become involved. Visit patagonia.com and click “Find Patagonia” to find one of our stores near you.

To find more information on our grants guidelines and apply through our online application system, please visit the appropriate Web site:

United States: patagonia.com/grants • Europe: patagonia.com/euro/grants • Japan: patagonia.com/japan/grants

-

We like to support small, nonprofit, grassroots activist organizations with provocative, direct-action agendas that work on multipronged campaigns to preserve and protect the environment. We help groups working to protect local habitat, believing that individual battles on behalf of a specific stand of forest, stretch of river or indigenous wild species are the most effective in raising more complicated issues in the public mind – particularly those of

We try to open Patagonia stores in communities we can become part of. We hire knowledgeable and passionate employees who are not only committed to providing excellent customer service, but also to contributing to the community. Each store has its own environmental grants budget that provides financial support to local groups. Our stores also act as hubs for information on local issues, events and opportunities to become involved. Visit

To find more information on our grants guidelines and apply through our online application system, please visit the appropriate Web site:

An estimated 5,000 people attended a hearing of the California Coastal Commission to oppose a toll road project that threatened to destroy Trestles, a popular south coast beach. Del Mar, California. DEVON hOWARD

Co-founded by Patagonia in 1989, The Conservation Alliance is a nonprofit organi-zation that collects annual dues from companies in the outdoor industry and contrib-utes those funds to environmental groups working to protect threatened wildlands. The alliance, which now boasts a membership of more than 165 companies, recog-nizes the power of collective business action in the effort to save our wild places.

The Conservation Alliance enjoyed another successful year in 2008, notable for in-vesting an all-time high $900,000 in 34 conservation projects throughout North America. In addition to making financial contributions, The Conservation Alliance helps its member companies become more active on conservation issues. In 2008, alliance members partnered with grantees to voice support for legislation to protect three million acres of public land and 1,000 miles of rivers throughout the U.S.

In 2008, the alliance also launched www.ConservationNEXT.com, an online social network designed to give individuals opportunities to take action in support of envi-

ronmental campaigns. The site provides a medium through which organizations post action alerts and project updates to “NEXTers,” who maintain individual profiles on the site. Alliance staff also maintain a blog that provides regular updates on projects supported by alliance funding.

Patagonia has raised its annual commitment to The Conservation Alliance to $100,000, which will enable the organization to fund a greater number of projects. Moving forward, we expect this work with our peers in the outdoor industry will continue to produce solid conservation results.

For more information about The Conservation Alliance, including a list of member compa-

nies, grant recipients, and how to apply for funding, please visit conservationalliance.com.

the conservation alliance

(back cover) Conservation Alliance funding is at work protecting wildlands throughout North America, including this landscape in the San Juan Mountains, Colorado. PAul RiChteR

(cover) Pronghorn migrating to Grand teton National Park. upper Green River Basin, Wyoming. Joe RiiS

Printed in the uSA on 100% recycled paper that contains 50% post-consumer waste. © 2009 Patagonia inc.