patanjali 2

INTRODUCTION

SUBMITTED TO:PROF . ROMY SAINY

PRODUCT, SERVICES &BRANDS

SUBMITTED BY: DR. ADITI NAIDU MENTEE’SAnkita MasharkarPallavi MohantyAjay Kumar SinghSomya TripathiYogesh ParasharRomeyraj BundelaLakhan SinghSudhir DansenJai Singh

PATANJALI AYURVED LTD

• Established by Acharya Balkrishna in 2006.• Founder - Yogrishi Ramdev Baba.• Headquarter – Haridwar (UK), India with

modern equipments.• Director – Swami Muktananda

PATANJALI AYURVED LTD• It’s a FMCG ,Health care product.• Manufacturing division has over 300 medicines.• Patanjali Ayurveda has annual turnover of

around 2000 crore.• Started by manufacturing medicinal product &

gradually they expanded their product from medicine to food items cosmetics.

• They are giving tough compitition to foreign companies,all products are 10-40% cheaper.


RAMDEV BABA

• “Neither I own a single share of Patanjali Ayurved, nor do I take a single penny to promote it”.

PRODUCT LINE

NUTRITION &SUPPLIMENTS

BADAM PAK

CHYAWANPRASH

GHEE

HONEY

HEALTH DRINK

FRUIT JUICE

GROCERY

CANDY

GRAM FLOURCORN

FLAKESHERBAL

TEAMUSTAR

D OIL

RICE

SALT,SPICES

MEDICINES

ASAVA

BHASMA

GUGGUL

PARPATI

SYRUP

VATI

PISHTA

CHURNA

HOME CARE

AGARBATTI

DISH WASH BAR

HERBAL

GULAL

PERSONAL CARE

BODy LOTION

TOOTH BRUSH ,TOOTH PASTE

EYE CAREFACE

CREAM ,AGING

CREAMHAIR OIL,

SHAMPOO,CONDITION

ER

BOOKS & MEDIA

AUDIO CASSETT

E

AUDIO CDS/MP3

ELECTRONIC ITEMS

DVDS & VCDS

BOOKS

HEALTH CARE

DIGESTIVE

HEALTH &

WELLNESS

Patanjali kesh kanthi Reetha

• Ingredients • Price • Shelf life• First experience• Result • Trustful

NEW-PRODUCT DEVELOPMENT

Product life cyclePatanjali shampoo like kesh Kanti Reetha,Patanjali anti dandruff and various productsOf patanjali are in growth stage and some new products like fertilizers and clothing in the introductory stage the product life cycle curve of patanjali product is at its introductoryStage and growth stage ,diagrammatically, could be represented as:-


Little wonder then, that Patanjali Ayurved Ltd. has become the fastest growing Fast Moving Consumer Goods (FMCG) brand in India!

Making everything from biscuits to balms, Patanjali Ayurved Ltd even plans to come out with its own healthier version of instant noodles!

patanjali 2

Marketing