Ventura blvd.

Patch William: Making the band a brand

Not always likely bed fellows.

Having a critical understanding of brand and enjoying great,

original music aren’t things you normally get to combine.

The past 18 months has seen me work with Grammy Award-

winning producer Steve Levine and his independent label

Hubris Records. Patch William has been the first of his artists

I’ve been involved with.

Branding, marketing, PR can really be a huge distraction

when true artists just want to write and perform great music.

The challenge with Patch William was take an unknown

band, create a consistent brand across multiple

communication channels, all without detracting from the

music. This decks tells that story.

William

Music + Brand

Patch William are a four-piece band; brothers Ed and Will Adlard, George Eddy and Ali Digby

We started by overhauling the Patch William website…

…Twitter account, Facebook page and MySpace page

…all to create a more consistent brand

We launched a blog for the band to share their experiences with fans in real time.

After launching their first album, Patch William were nominated for an Ivor Novello award for ‘Best Song: Musically and Lyrically’

We got Stephen Fry excited…

…the press talking…

…and the blogs.

BBC 6music backed the nomination

The band performed at Glastonbury as part of BBC Introducing…

…and played the Big Top stage at Bestival

They were also invited to perform a Station Session at St. Pancras

We also worked with Harman Kardon and Land Rover to record a special 5.1 Surround Sound track to demonstrate the outstanding quality of the Harman Kardon Logic7 HD system in the 2010 Range Rover

New single ‘Skinny White Boy’ was launched to critical acclaim

We partnered with Burberry to create an exclusive acoustic version of the track ‘Jealousy’

Which also featured on the official soundtrack to London Fashion Week

‘Skinny White Boy’ is now being used for the Spring / Summer 2011 Burberry Explorers film

2010 was a whirlwind year…

Brands & Partnerships

World-class Festivals

Airplay

Sales & Downloads

Live Performances

A huge thanks to the following, who without their hard

work, none of this would have been possible:

Ed, Will, George & Ali

Steve Levine

Karen Levine

Tony James

Christopher Bailey, Burberry

Oliver Bampflyde, Shutter & Eye

Apple Store, Regent St

Harman Kardon

Everyone at BBC Radio 2, Introducing and 6music

All at XFM

One last note

William Smith is a Brand & PR strategist with

experience in Europe and the United States.

He recognizes the importance of building a world-class

brand and has worked with clients including KPMG,

Skype, AstraZeneca, Expedia, Oxfam, Eircom,

General Mills, Corky McMillin and DFDS Seaways, as

well as helping a number of smaller brands.

William believes that online and offline brand behavior

is not mutually exclusive, and that by aligning what a

brand says with what it does, it can actually add value to

peoples’ lives.

About William

@VenturaBlvd

Thank you.

@VenturaBlvd

linkedin.com/in/williamrtsmith

www.venturaboulevard.blogspot.com

williamrtsmith@gmail.com