Path of Outreach Evergreen Rural Library Experience Yu Zhang, CERLS EEF - CA, USA CERLS - China Datong No. 6 High School, Qinghai, 2002 06/14/11 Evergreen - Improving Information Literacy 25 School Library Development - Longitudinal Time Reach (Space, Population) Service Capacity Circulation Automation, Reading Promotion Librarys Role in Teaching & Learning Serving Community 06/14/11 Evergreen - Improving Information Literacy 26 Community Library Development - Longitudinal Time Reach (Space, Population) Service Capacity Circulation Automation, Reading Promotion Customized Services for different population groups Community Info & Cultural Center Programs for Service Development Small projects Vehicle for libraries to improve basic service. One-year. Extended projects - Libraries in one region collaborate in projects to extend the breadth and depth of services. Larger in scope and last several years. 06/14/11 Evergreen - Improving Information Literacy 4 Evergreen Library Cluster Regional County Library Network Community Library Cluster School Library Cluster High School Library Middle/Primary School Library Agricultural Park Library Village Book Station County Public Library Town Cultural Station Town Cultural Station Grassroot Private Library 18 CENTRAL LIBRARIES Qinghai : 3 Gansu : 5 Shaanxi : 2 JiangSu : 2 Yunnan : 2 Guizhou : 2 Shaanxi : 2 25 Satellite Libraries Beijing 1 book barn for 4 migrant schools 40+ Libraries in 8 Provinces Principles of Outreach Focusing on what matters to local people Involving local people as the key actors in the initiatives Promoting local partnerships Evaluating projects for sustainability Outreach Element I Locally Initiated Projects Small projects - Grants to schools and community libraries to fund locally initiated one-year projects. Study of Local Living Fossil Jellyfish, 2009 Wende High School Library, Zhenyuan, Guizhou Outreach Element I Locally Initiated Projects (Contd) Tongwei Ballad, 2010 Xichuan Agricultural Park Library, Tongwei, Gansu Outreach Element II From School to Community Invite parents to libraryRead to the grandparents Outreach Element II From School to Community (Contd) School library brings bean cultivation techniques to local farmers, Lijiashan, Qinghai, 2007 Outreach Element III Partnership Collaboration within school library cluster, within community library cluster, and between school & community library clusters Collaboration with governmental, industrial, cultural, and educational entities Example Soil Tongwei, Gansu Small project, Jan Dec ICT Training for Tianzhu, Gansu - Extended project, May May 2012 Oral Healthcare Tongwei, Gansu A component of Healthcare Education (Extended project), July July 2012 Gansu Landscape Tianzhu in June Tongwei in July Tianzhu in AprilTongwei Village Residence Soil Tongwei No. 1 High School, 2008 ICT Training for Tianzhu, Partners & their Roles Tianzhu No. 1 High School Partners & their Roles (Contd) 6 village schools in 4 agricultural areas Partners & their Roles (Contd) CERLS Help design the training contents and approach Explore ways that remote volunteer teams can assist local teams in program design, execution and evaluation Explore ways that the project impact can be evaluated Sample Activities Tianzhu No. 1 High School Sample Activities - 6 Village Schools Sample Activities - CERLS An online forum for trainees Oral Healthcare Tongwei, Partners & their Roles Tongwei No. 1 High School Tongwei Public Library Partners & their Roles (Contd) Sample Activities - Colgate Colgate Provides training material sets, each including tooth model, wall map, Adventure to the Tooth Kingdom cartoon. Donates 33,000 tooth cleaning kits as giveaways Sample Activities Tongwei No. 1 High School Sample Activities Satellite Schools Sample Activities Tongwei Public Library Outreach Element IV Evaluation Outcome-based Planning and Evaluation (OBPE) A systematic way to plan user-centered programs and to measure whether they have achieved their goals Goes beyond documenting what you did and measures what difference you made in the life of your audience - how has your audience changed? Self-paced OBPE Training Evergreen Shaping Outcomes CourseAdapted Model from Institute of Museum and Library Services The Logic Model SITUATION ACTIVITIES SERVICES INPUTSOUTPUTS Resources a program uses Quantity of work, products, and participants The context of the program -organizations mission -audience needs ACTIVITIES Development & management tasks SERVICES Services to audiences Change in target audience in -knowledge -skill -attitude -behavior -status -condition OUTCOMES EVALUATION The Logic Model Worksheet Major sections (index.php?page=OBPE_logic_model ):index.php?page=OBPE_logic_model Project Purpose Statement Audience Needs Assessment Project Partners and Stakeholders Project Elements Learning Objectives/Service Outcomes => Service => Activities => Inputs and Work Products Outcomes Evaluation Budget and Division of Responsibilities Among Partners It is for these smiles that we reach out Along the way we discover our value and strength. Backup Slides