patients, consumers, and other health professionals...
TRANSCRIPT
Patients, Consumers, and Other Health Professionals Are on Social Media: Why You Should Meet and Engage These Audiences Online?
Presented by: Yolanda M. FinleyCommunications Manager, Partnership for Maternal & Child Health ofNorthern New Jersey
-Social Media Enthusiast-Traditional Marketer
Objectives for the Eveningo Better understand why social media is an effective tool in the
public health space.
o Recognize the Terms of Engagement
Like, Follow, Subscribe, Retweet, Hashtags, Emoticons
o See examples of best practices in Public Health Social Media
o Learn How to Measure Social Media Success
o Become comfortable with use of social media
o Recognize who’s leading social media efforts at your organization and understand what you can do to help drive traffic and create better engagement with your audiences.
o Understand what it looks like to effectively straddle between your personal social media accounts and professional persona as a brand ambassador for your organization.
Choosing the best platforms for your organization
You Tube
Flickr
Snapchat
1. Viral:2. Platform:3. Authenticity:4. Influence:5. B2B:6. B2C:7. Hashtag:8. Search Engine Optimization (SEO):9. Transparency:10. Web 2.0:11. Synergy:12. Trending:
Here are the top 25 social media terms you need to know (Social Media Today)
13. e-Book:14. Wiki:15. Blog:16. User-Generated-Content (UGC):17. Tweeps:18. Microblogging:19. Algorithm:20. Widget:21. Link bait:22. Meme: 23. Engage: 24. Traffic25. Tag:
You Can Buy Fans and Followers
Organic vs. Paid Campaigns
You can create ad on all social media platforms to reach the audiences that fit the demographics that you want to reach.
What are the Pluses and Minuses?
Own Your Brand Be Consistent
Use your Brand Name
Logo/Logos
Images
Taglines
Messaging to Let Your Viewers Know Who You Are
and What You OfferAt the Partnership…
In addition to our website, we have an online presence on Facebook, Twitter, LinkedIn and most recently we added a You Tube campaign.
Please stay connected with us.
Signature Logo and Photo You’ll See on the Partnership Social Media Platforms
Testimonials= Brand Ambassadors
Important to have other individuals outside your organization that will vouch for the quality of care/services that you provide.
I had several tests done at XXXX Medical
Center yesterday. They could not have
been any nicer or any more professional.
From the time I walked in there they made
me feel quite comfortable. Hats off to Lisa
who did all my testing. She was
tremendous!
The care I receive at XXXX
Medical Center is top notch.
I was on the XXX unit in
particular, and the nurses and
aides are a different breed of
people. If you have a need,
they address it promptly. I
didn't use the call button
often, but when I did, I was
met with a quick, caring
response.
If I have to be hospitalized,
this is where I want to be.
Roadmap to Content: Editorial Calendar
Public Health Social Media Early Adopters/Thought Leaders
Mayo Clinic Social Media Network
CDC is active on social media with:
18 Facebook profiles
You Tube channels (since 2007)
13 blogs
Public Health ThreatShared Through Social Media
New York Legionnaires’ Disease Outbreak
Social Media Policy: You Should Have One Just in Case
http://www.abbott.com/social-media-terms-of-use.html
Social Media Disclaimer
Best Practices
• Decide what your goals are before you start out.• Create original content and share, compliment others on social media • Cross reference – Send viewers from your website to social media
pages and vice versa• Remember the 80/20 Rule• Measure Social Media
Look at Facebook Insights, Twitter Analytics, LinkedIn Analytics…• Document where you start and how you progress• Do not make the mistake of measuring purely on what’s called vanity
metrics/ indicators such as likes and follows instead focus on engagement
• Build a team of internal ambassadors who can help you create external engagement
Plan to Engage Your Audiences
• Use photos/images/video
• Call to Action
• Participate in Ongoing Social Media events across industries (best learning experience)
Social Media Users Aren’t Shy About Taking a Selfie
Thank You for You For Your Interest and Time!
Stay connected at @MCHNJor @PRFocused