Patricia Rossi

Editor

Marketing at the Confluence

between Entertainment

and Analytics

Proceedings of the 2016

Academy of Marketing Science (AMS)

World Marketing Congress

Volume 2

Contents for Volume 2

Salesperson's Positive Organizational Behavior Capacities and Their Influenae on Customer Relationship Outcomes: An Abstract 801 Bruno Lussier and Nathaniel N. Hartmann

More Effective Sports Sponsorship Management for Rights-Holders: Adding Value to Sports Events by Resource Integration with Sponsors (An Extended Abstract) 803 Ragnar Lund and Stephen A. Greyser

The Effect of Customer Surveys on Nonrespondents' Attitudes and Behaviors: An Abstract 807 Kristina Schmidt, Walter Herzog, and Maik Hammerschmidt

An Information Theoretic Approach to Assessing Asymmetrically Shared Relationships Between Variables: An Extended Abstract 809 Linda L. Golden, Patrick L. Brockett, Danae Manika, and Theresa A. Kirchner

Consumer Engagement: Metrie or Mantra? Scale Development, Validation and Application (An Abstract) 815 Anne Mollen, Hugh N. Wilson, and Emma K. Macdonald

An Assessment of Decision-Making Styles: An Abstract 817 Hilmi A. Atadil, Ercan Sirakaya-Turk, and Alain Decrop

Customer Engagement with Tourism Brands on Social Media: An Abstract 819 Paul Harrigan, Uwana Evers, Morgan Miles, and Timothy Daly

(Don't You) Wish You Were Here? Narcissism, Envy, and Sharing of Travel Photos Through Social Media: An Extended Abstract 821 David G. Taylor

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Social Media and Tourism: The Case of E-Complaints on TripAdvisor (An Extended Abstract) 825 Teresa Fernandos and Filipa Fernandes

Scarce for Me and Populär for Others: The Impact of Scarcity Versus Popularity Cues on Seif Versus Other Decision-Making (An Abstract) 831 Christopher Lee and Laurie Wu

Perceived Scarcity and Shelf Organisation: A Case of Luxury Chocolate (An Extended Abstract) 833 Siobhan Hatton-Jones, Min Teah, Isaac Cheah, and Ian Phau

The In-store Location of Promotional Displays Can Alter Shoppers' Attention and Buying Decisions: An Abstract 839 Gunnar Mau, Markus Schweitzer, Sascha Steinmann, and Hanna Schramm-Klein

The Development of a Fan-Relationship-Management-Framework: An Extended Abstract 841 Paul Huiszoon, Guillaume Martinent, and Guillaume Bodet

Exploring Consumer Attachment Predispositions and Their Behavioral Effects: An Abstract 847 Heike Leitold, Thomas Foscht, and Marion Brandstaetter

Exploring the Dynamics of Antecedents to Customer Identification with a Service Firm: An Abstract 849 Min-Hsin Huang, Zhao-Hong Cheng, and I-Chun Chen

Who Are the Gift Receivers? A Dynamic Gift-Giving Network: An Abstract 851 Ines Branco-Illodo, Teresa Heath, and Caroline Tynan

Special Doctoral Colloquium Session: The Bumpy Road to Academia, Difficulties, Challenges, and Concems Doctorate Students Face in the USA and Beyond (An Abstract) 853 Nina Krey, Felipe Pantoja, Renaud Frazer, and David J. Grünau

Consumer Guilt, Online Resale, and Purchase Intention 855 Hsunchi Chu

A Literature Review of Ambivalence in Consumer Research: An Abstract 861 Jenni Sipilä, Sanna Sundqvist, and Anssi Tarkiainen

Sustainability Living: Role of Emotions (An Abstract) 863 Menuka Jayaratne, Gillian Sullivan Mort, and Cläre D'Souza

Contents for Volume 2 *ix

Special Session: Meet with International Journal Editorial Reviewers: The Difficulties and Issues That Create a Rejection Assessment in the Journal Review Process (An Abstract) 865 David J. Ortinau, Aviv Shoham, Barry J. Babin, and Mitch Griffin

Sojourners' Brand Origin Recognition Accuracy: The Role of Cosmopolitanism and Place Attachment (An Extended Abstract) 869 Abhirarm Chandrasen, Ahmad Daryanto, and Nicholas Alexander

The Effect of Brand Heritage on Brand Trust, Brand Equity, and Brand Perceived Innovativeness: An Exploratory Research (An Abstract) 875 Anthony Moussa and Virginie de Barnier

An Exploration of the Perception of Brand Management and Marketing in Craftsmanship: Structured Abstract 877 Jonathan Dezecot and Nathalie Fleck

Five-Star Reviews: How Do Incentivized Product Reviews Impact Sales (An Abstract) 883 Maria Petrescu, Kathleen O'Leary, Deborah Goldring, and Selima Ben Mrad

The Moderating Effect of Blogger Social Influence on Loyalty Toward the Blog and the Brands Featured 885 Benat Urrutikoetxea Arrieta, Ana Isabel Polo Pena, and Cinta Martinez Medina

Message and Source Characteristics as Drivers of Digital Review Persuasiveness: Does Cultural Context Play a Role? (An Abstract) 899 Iryna Pentina, Oksana Basmanova, and David Taylor

Nature and Consequences of Social Media Based Anti-brand Activism Against Sponsors and Investors of Sport Teams: An Abstract 901 Bastian Popp, Chris Horbel, and Claas Christian Germelmann

Drivers of Employees' Organizational Identification and Commitment in the Context of Sponsorship: An Abstract 903 Katharina Maria Hofer and Reinhard Grohs

The Meaning of Owning a Home to Bnyers of Luxury Properties and Beneficiaries of the Minha Cosa Minha Vida Program: A Comparative Study 905 Cristina Luiza Bräulio Santos Cabral Araujo Silva and Jos6 Marcos Carvalho de Mesquita

Dimensionality of Consumer Engagement in Fashion Blogs: An Extended Abstract 917 Katie Henderson, Girish Prayag, and Sussie Morrish

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Winning Over Customers with Mobile: A Fashion Industry Case Study 921 Manon Arcand and David Pauz6

Luxury Fashion Retailers and Consumers' Perceptions of Luxury Fashion Websites: An Extended Abstract 933 Jung-Hwan Kim and Minjeong Kim

Consumer Brand Relationship in the Age of Instagram 939 Gwarlann de Kerviler, Alice Audrezet, and Emmanuelle Suprin

The Influenae of Branded Stores Within a Store: An Abstract 953 Vishag Badrinaiayanan and Enrique Becerra

Does the Presentation of Comparative Prices Matter? An Extended Abstract 955 Shan Feng, Mike Chen-ho Chao, Rajneesh Suri, and Rajiv Kashyap

A Typology of Decliners of No Junk Mail Stickers: An Abstract 961 Frangoise Simon

A Critique on the Modeling of Consumers' Choice Decisions: An Extended Abstract 963 Zoltän Veres and Tamäs Tarjän

To Switch or Not? Analyzing the Question for Consumers in Tbrkish Mobile Telecommunications 969 Gonca Uluba§oglu, Meltem §enel, and §ebnem Burnaz

Incumbent Versus Newcomer Advantages: A Fundamental Motives Explanation—An Abstract 983 Even J. Lanseng

Examining the "Decoy" Effect in Substitute and Related Products: Evidente from Chile (Extended Abstract) 985 Rodrigo Uribe, Enrique Manzur, and Maximiliane Werner

Interactive Gaps in Teleological Service Encounters: An Abstract 991 Göran Svensson and Carmen Padin

Bridging the Gap: The Web Scorecard as a Holistic Instrument for Performance Measurement and Strategie Management of Online Activities of Media Companies—An Extended Abstract 993 Julia Heigl and Frederik Schröder

@DMOs Promote Hotel Occupancy in Tourist Destinations: An Abstract 999 Enrique Eigne, Luisa Andreu, and Enrique Oltra

Contents for Volume 2 xxi

Market Knowledge of the TVavel Industry from the Market Orientation and Knowledge-Based View: A Case of Two Taiwanese TVavel Agencies 1001 Kuan-Yang Chen, Cheng-Fei Lee, Chia Ling Chang, and Ya-Ting You

Special Session Contributions to Social Marketing 1013 Francis Salerno, Amira Betriebe, Dominique Crie, and Annabel Martin

A Proposed Integrated Model of Resistance to Antismoking Messages (Abstract) 1015 Marie-Laure Mourre and Patricia Gurviez

Responsible Tourist Behavior: The Role of Social Engagement (Abstract) 1017 Mbaye Fall Diallo, Fatou Diop-Sall, Erick Leroux, and Pierre Valette-Florence

Effects of Message Framing on Intentions Towards the Pap Test: Moderation by the Objective of the Recommended Behavior, Mediated by the Valence of Mental Imagery (Abstract) 1019 Laurie Balbo and Marie-Laure Gavard-Perret

It Is not the Awareness But the Familiarity! Revisiting Private Labels' Brand Equity: An Abstract 1021 Carmen Abril and Belen Rodriguez-Canovas

The Impacts of Dialectical Thinking and Perceived Fit Between Brand Personalities on Cobrand Evaluations: An Extended Abstract.... 1023 Weisha Wang

Impact of Alignability and Size on Brand Lines and Line Extension Performance: Empirical Evidence 1029 Philippe Aurier and Victor Mejfa

The Distribution of Monastic Products: The Online Merchant Space, a Potential to Extend Physical Place Attachment—An Extended Abstract 1043 Sophie Morin-Delerm and Marie-Catherine Paquier

Comparing Customer Experiences and Usage Intentions Regarding Peer-to-Peer Sharing Platforms with Conventional Online Booking Websites: The Role of Social, Hedonic, and Functional Values 1049 Dorothea Schaffner, Dominik Georgi, and Esther Federspiel

What Does Regulatory Fit Have to do with the Online Customer's Decision-Making Process? An Abstract 1057 Abdul R. Ashraf and Narongsak (Tek) Thongpapanl

xxii Contents for Volume 2

FWramining Negotiation Strategie» in the B2C Context: Consumer Persuasion Knowledge vs. Seiler Negotiation Techniques: An Extended Abstract 1059 Lauren Beitelspacher, Yvette Holmes, Brian Hochstein, and Willy Bolander

The Role of Reseller's Salespeople in Price Setting Within Firms 1065 Uchenna Uzo and Chris Ogbechie

Antecedents of the Intention to Use Location-Based-Advertising: Advertising Value, Privacy Concerns, and the Role of Brand TYust: An Abstract 1077 Michael Schade, Rico Piehler, Claudius Warwitz, and Christoph Burmann

Memory of Brand Placements in 2D, 3D, and 4D Movie Clips: An Abstract 1079 Ralf Terlutter, Sandra Diehl, Isabell Koinig, and Martin K.J. Waiguny

Antecedents of Adoption of Pro-poor Innovations in the Bottom of Pyramid: An Empirical Comparison of Key Innovation Adoption Models—An Abstract 1081 Md Rajibul Hasan, Ben Lowe, and Dan Petrovici

The Varied Impact of Impulsivity and Situation Factors on Impulse Buying in Emerging Markets: An Extended Abstract 1083 Sarah Hong Xiao, Michael Nicholson, and Gopalkrishnan R. Iyer

Business Croups in Emerging Markets: An Abstract 1089 Aditya Gupta and Ravipreet S. Sohi

Fashion Tech Adoption by Micro Fashion Retailers: An Innovation Pipeline Analysis of Technology Transfer from Academia to Business 1091 Patsy Perry and Kathryn Waite

Understanding Luxury Experiences Within the Lifeworlds of Millennials: An Extended Abstract 1099 Sally McKechnie and Adriana Rodriguez Valdez

Examination of Students' Acceptance and Usage of the Sourcing Simulator in an Advanced Level Fashion Merchandising Class: An Extended Abstract 1105 Ui-JeenYu

Same Context, Same Experience? A Latent Class Segmentation of Strasbourg Christmas Market Visitors Based on the Dimensions of the Visit Experience HU Herbert Casteran and Ciaire Roederer

Contents for Volume 2 xxiii

Attributions Mediale the Relationship of CSR Elements with Consumer Responses: An Abstract 1127 Athanasios Krystallis and Zaharia Vlad

Studying Brand-Label Alliances: Proposition of a Model of Value Transfer 1129 Maud Dampärat, Eline Jongmans, Fing Lei, Florence Jeannot, and Alain Jolibert

The Moderating Effect of Store Category on the Relationship Between Corporate Social Responsibility and Customer Buying Intention: An Abstract Zhi Pei, Ruiliang Yan, and Chris Myers

How to Communicate Uncertain Information Towards Clients as a Professional Service Provider: The Role of Uncertainty Disclosure and Communication Style: An Abstract Daniel Maar and Dirk Totzek

Franchisor-Franchisee Relationship Quality and Performance: Influence of Personality TVaits 1149 Luis Fernando Varotto, Juracy Gomes Parente, and Evandro Luiz Lopes

Feeding the 5000: An Extended Abstract on the Value of Shared Objecto as a Function of the Number of People Shared With 1165 Bart Claus

Can Power Determine Donation? 1169 Saad Alhoqail

Food Waste and Consumption: Consumer Representation and Consequences for Their Behavior: An Extended Abstract 1181 Laure Lavorata and Ophelie Mugel

Who Is the Social Coupon Shopper? Understanding the Drivers of Social Coupon Adoption: An Extended Abstract 1187 Marco Teva, Francesca De Canio, and Cristina Ziliani

The Counterintuitive Influence of Buyer-Supplier Relationships on Disruptive Technology Adoption: An Extended Abstract 1203 Michael Obal

The Impact of Supplier Orientation on Firm Innovativeness: An Abstract 1207 Abdullah M. Aljafari, Fernando R. Jimenez, and Gary L. Frankwick

Why and When Do Firm-Customer Relationships Lead to Competitive Advantage? An Abstract 1209 Alexander Haas and Nina Stuebiger

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xxiv Contents for Volume 2

The Subjective Journalist: Exploring Bias in Marketing Communication Using Language Cues: An Abstract 1211 Christopher Lee and Bradley Fay

Web Communication Strategy and University Public Engagement: An Extended Abstract 1213 Vittoria Marino and Letizia Lo Presti

Proposal of a Digital ldentity Scale 1219 Romain Sohier and Joel Br6e

The Accidental Salesperson: Can Inexperienced Sales Professionals Get Lucky Without Working Smart or Hard? An Abstract 1233 Joel Le Bon

Do Mobile Technology Tools Reduce Job Stress Among Salespeople? An Abstract ' 235 Rocfo Rodrfguez and Sergio Romän

The Effects of Subjective Well Being on Salesperson's Positive-Selling Behaviours: Exploring the Moderating Role of Organisational Identification—An Abstract 1237 Teidorlang Lyngdoh and Sridhar Guda

Consumer Reactance After Contact with Comparative Advertising: The Role of Independent Test Results and Consumers' Predisposition to Show State Reactance—A Structured Abstract 1239 Silke Bambauer-Sachse and Priska Heinzle

Mixed Emotions in TV Advertisements Are Not So Bad: An Extended Abstract 1245 Cecile Colin and Olivier Droulers

Hedonic Motivations vs. Economic Pains: Consumption Choices in Emerging Markets—An Abstract 1251 Gregory Kivenzor

Dual Personal Culture Values, Dual Attitudes Towards Purchase Consequences, and Green Consumption Commitment: Evidence from Vietnam (An Extended Abstract) 1253 Angelina Nhat Hanh Le, Julian Ming-Sung Cheng, Dong Phong Nguyen, and Mai Dong Tran

The Cultural Transformation of Emerging Markets (Extended Abstract) 1259 Intekhab (Ian) Alam

Luxury Brand Attachment: Conceptualisation and Research Propositions—An Extended Abstract 1263 Anwar Sadat Shimul, Michael Lwin, and Ian Phau

Contents for Volume 2 xxv

The Roles of Brand Addiction in Achieving Appearance Esteem and Life Happiness in Fashion Consumption: An Abstract 1269 Mona Mrad and Charles Cui

What Are the Y-Generation Consumers' Motivations for Consuming and Purchasing Luxury Goods? An Extended Abstract 1271 Corine Cohen and Anna Luostarinen

Purchase Intention Toward Luxury Fashion Brands from the Social Comparison Perspective: An Extended Abstract 1277 Hyo Jin Eom and Yoo-Kyoung Seock

Cultural Vaiues and Their Impact on Electronic Word-of-Mouth (eWOM) Behavior: An Extended Abstract 1281 Anh Dang and Girish Sreevatsan Nandakumar

Using Social Media to Create Customer Value Through Immersive and Satisfying Interactions: An Abstract 1283 Andrew Rohm, Velitchka Kaltcheva, and Mitchell Hamilton

Corporate Social Responsibility and Irresponsibility: How Do Consumers React to Ambivalent CSR Information? Application in the Retailing Sector—An Abstract 1285 Valerie Swaen, Nathalie Demoulin, and Veronique Pauwels-Delassus

Consumer s Response to Negative Corporate Social Responsibility Event—The Perspective of Construal Level Theory: An Abstract 1287 Aihwa Chang, Timmy H. Tseng, and Pei-Ju Tung

Ambivalence Attitudes Toward Green Products and the Moderating Role of Green Advertisement: An Extended Abstract 1289 Hsin-Hui "Sunny" Hu, Hsin-Yi Hu, and H.G. Parsa

Not Just Incredible, Positioning India as a 'House of Brands': Extended Abstract 1295 Gurpreet Kour and Tinu Jain

Consumer s Regulatory Orientation Scale: A Preliminary Test of Its Validity (An Abstract) 1299 Patrice Cottet, Jean-Marc Ferrandi, Marie-Christine Lichtle, and Veronique Plichon

The Tree Is Mine, The Forest Isn't: An Extended Abstract on the Construal Level of Possessions 1301 Bart Claus and Luk Warlop

Conformity to Sex-Typed Design in Modem Society 1307 Frank Huber and Kerstin Strieder

xxvi Contents for Volume 2

The Effectiveness of Comparative Advertising: Advertising Formats and Cultural Differences—Research Gaps, Challenges and Opportunities 1321 Dan A. Petrovici

Individual Characteristics Influencing B2B Salesperson Deviance: An Abstract 1323 Mahmoud Darrat, Doug Amyx, and Barry J. Sabin

The Dynamics Between Value Co-creation and Value Co-destruction in Business Service Networks 1325 Chavi C.-Y. Fletcher-Chen, Loic Ple, and Xia Zhu

Preserving the Supplier-OEM Relationship Under Price Pressure: An Abstract 1327 R. Mohan Pisharodi, John W. Henke, and Ravi Parameswaran

Creating Brand Performance with Social Media: An Abstract 1329 Wolfgang Weitzl, Ardion Beldad, Sabine Einwiller, and Robert Zniva

Co-creation in Social Media Marketing Strategy: Re-evaluating the Agency-Client Relationship, An Extended Abstract 1331 Brendan Keegan and Jenny Rowley

Structural Influences on Online Network Seeding Targets 1337 Qunying Huo and Adrian Palmer

Champagne and Sensory Cues: The Influence of Haptic Sensations on Alcohol-Induced Hedonic Feelings, An Abstract 1355 Dipayan Biswas, Adilson Borges, and Courtney Szocs

The Sensory Features of Packaging and Its Effects on Product Perception: An Abstract 1357 Bruno Ferreira

Organic Products in Food Retailing: Explaining Consumer Behavior with Household Panel Data (A Structured Abstract) 1359 Michael Hundt

The Influence of Sport Practice in Federal French Sport Clubs on the Sensitivity of Children to Values and Healthy Lifestyle: A Qualitative Exploratory Study (An Extended Abstract) 1365 Ghada Khaled Ahmad Ibrahim, Joel Bree, and Maya Naja

Visual Cues on Products to Induce Healthy Food Choices Among Children from 8 to 12: An Abstract 1371 Claude Pecheux and Coralie Damay

Product Placement in Family TV Shows: Impact on Children from 8 to 12—A Need for More Legal Constraints (An Abstract) 1373 Claude Pecheux and Muriel Hanot

Contents for Volume 2 xxvii

Consumer Acculturation of Indigenous Minority Community to a Multicultural Expatriate Population: An Abstract 1375 Amro A. Mäher and Tamer H. Elsharnouby

Differential Consumer Adoption of Imported Products: Process, Purchase Intention, and Market Development Level (An Abstract) 1377 Miguel Angel Sahagun and Arturo Z. Vasquez-Parraga

Is There a Shortcut for Upgrading from OEM to OBM? Lessons from Furniture Manufacturers in China 1379 Kenneth K. Kwong

An Alternative Conceptualization of the Self-Reference Criterion: An Abstract 1387 Adam Mills, Albert Carauna, Karen Robson, and Leyland Pitt

The "Marketing Flexibility-Marketing Flanning" Paradox and New Product s Performance: An Abstract 1389 Yoel Asseraf, Lages Filipe Luis, and Aviv Shoham

Drivers of Consumer Engagement with Sports Clubs on Facebook: An Extended Abstract 1391 Leonor Vale and Teresa Fernandes

What Are the Combinations of Pattems of Brand Engagement Leading to High Brand Loyalty Intentions in Social Media? An Extended Abstract 1397 Agn&s Helme-Guizon and Fanny Magnoni

Key Drivers of Customer Loyalty to Web 2.0 Accommodation Services: An Abstract 1403 Enrique Bigne, Carla Ruiz, Jose Tronch, and Silvia Sanz

Consumers' Legitimate and Opportunist«: Product Return Behaviors: An Extended Abstract 1405 Zhi Pei and Audhesh Paswan

US Consumers' Environmental^ Sustainable Apparel Purchase Intention: Invesügating the Role of Social Influence of Peers to Use Social Networking Sites Applied to the Theory of Reasoned Action (An Abstract) 1409 Lauren Reiter and Kim Hiller Connell

Ethical Decision-Making: Relation Between Consumer Ethical Sensitivity, Ethical Judgment, and Ethical Consumption Behavior 1411 Jean-Frangois Toti and Jean-Louis Moulins

Bypassing the Attitüde Behavior Gap: Using Social Identity and Norm Effects to Engender Sustainable Consumer Behaviors (An Abstract) 1425 Guy Champniss, Hugh N. Wilson, Emma K. Macdonald, and Radu Dimitriu

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Are Innovative Consumers Prone to Imitation Perception? Developing a Constructivist Innovativeness Model of Imitation Perception: An Extended Abstract 1427 Lukman Aroean

Label Perceptions and Consumer Decision-Making: An Empirical Investigation 1433 Kavita Sharma

Paying More to Save Less: The Effect of Self-Selected Price Bundling on Willingness to Pay (An Abstract) 1449 Yi Li and Tatiana Sokolova

Eye-Tracking Insights into Consumers' Visual Processing of Various Conununication Media: An Abstract 1451 Olivier Droulers

Suggested Approach to Estimating the Value of Services: The Hedonic Pricing and Discrete Choice Models 1455 Ming-Hsiung Hsiao

Exploring the Moderating Role of Price Consciousness in Pay-What-You-Want Pricing: An Abstract 1463 Rajat Roy, Fazlul Rabbanee, and Piyush Sharma

An Applied, Combined View of Impulse Shopping ' 465 Don E. Schultz, Martin P. Block, and Vijay Viswanathan

Performance Implications of E-Lancers' Precommitment Signals in Service Clouds: A Structured Abstract ' 479 Christian Holthaus and Ruth M. Stock

Freeloaders to Spending Players: How Do Free to Play Gamers Truly Perceive the In-App Purchases? An Extended Abstract 1485 Aina Ravoniarison and Cedric Benito

Does Color Matter? An Experimental Study on Icon Design for Mobile Gaming Apps: An Abstract 1491 Hanna Schramm-Klein, Sascha Steinmann, and Robär Rollin

Applying Social Representations to Explain Public Willingness to Use GM Foods in Taiwan: The Moderating Impact of Food Technology Neophobia—An Abstract 1493 Mei-Fang Chen

Exploring the UK Microbrewing Industry: Factors Facilitating and Hindering Micro-firms' Growth and Internationalisation Efferts (Abstract) 1495 Maria Karampela and Nadine Waehning

Contents for Volume 2 xxix

Exploring the Role of Wine in Destination Marketing: The Case of Verona (An Extended Abstract) 1497 Roberta Capitello, Lara Agnoli, Steve Charters, and Diego Begaiii

A Model of Life Satisfaction: Similarities and Differences Between the 50+ and the 18-29-Year-Old Consumers in Germany (An Abstract) 1503 Tatjana König, Val Larsen, Beatrix Dietz, Patrick Barthel, and Anna Gitin

Speaking of Arts and Exhibitions with Generation Y Consumers: An Extended Abstract 1505 Wided Batat

Construction of Fatherhood Within the Domestic Sphere: A Focus on Single Fathers. A Structured Abstract 1511 Mohamad Chour and Marie-Helene Fosse-Gomez

How Service Differentiation at the Store Level Impacts B2B Performance? Product-Service Interplay Implications for Sales and Market Share in an Emerging Market 1517 Marcos Inäcio Severo de Almeida, Rafael Barreiros Porto, and Ricardo Limongi Franca Coelho

Factors Influencing Arab-Origin Brands to Go Global: An Extended Abstract 1529 Dalia Abdelrahman Farrag and Sahar Mohammed Raafat

Factors Affecting Consumer s Purchase Intention of Luxury South Sea Pearls: A Structured Abstract 1535 Brian T. Hart, Min Teah, Michael Lwin, and Ian Phau

Tracking the Luxury Consumer Online: An Experimental Study on the Effectiveness of Site and Search Retargeting for Luxury Brands in China and the Netherlands: An Abstract 1541 Shubin Yu, Liselot Hudders, and Verolien Cauberghe

Emotions in Luxury Consumption: An Exploratory Comparison Between Two Cultures—An Extended Abstract 1543 Wendy H C. Chou and Byoungho Jin

Motives of Consumers Who Participate in Social Media-Based New Product Idea Contests: An Extended Abstract 1547 Fabian A. Geise

An Exploration of Factors Influencing Chinese Consumers' Expectations of Corporate Social Responsibility 1553 Jinglu Zhang, Biljana Juric, and Denise Conroy

Does One Really Fit All? Cultural Differences Experiencing E-mobility 1565 Marc Kuhn and Natalie de Jong

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Are Religious Customers Skeptical Toward Sexually Appealing Advertising? An Abstract 1579 Catur Sugiarto and Virginie de Bamier

High Temperatur« Accelerates Variety-Seeking Behavior? An Extended Abstract 1581 Hung-Ming Lin

Assessing Consumer Confidence from Online Sources: An Abstract 1587 Maria Petrescu, Costinel Dobre, and Selima Ben Mrad

Imbalanced Spending and Happiness: Extended Abstract 1589 I-Ling Ling, Yi-Fen Liu, and Jacob Y.H. Jou

Consumer s Online Contents Sharing Behavior (An Abstract) 1593 Jiyoung Hwang and Yoon-Na Cho

How Minority Status and Fan Commitment Affect Sponsorship Evaluation: An Abstract 1595 Marc Mazodier and Conor Henderson