patrick schwerdtfeger seo wix meetup
DESCRIPTION
Patrick Schwerdtfeger SEO presentation for Wix Meetup San Francisco December 19thTRANSCRIPT
Google traffic
December 18, 2013
Schwerdtfeger
[ shwer – t – feger ]
>50% of my business
Orlando
Dubai
Nashville
San Diego
Moscow
Irvine
Manila
Bangkok
Boston
Toronto
Scottsdale
Miami
Bahrain
Baltimore
…
63
write 1 blog post, and …
1 push to Facebook, LinkedIn & Twitter
2 publish on 000’s of article directories
3 record as a podcast and post on iTunes
4 record as a video and post on YouTube
blog posts formatted as
lists get 2x more links
with an image = 3x links
with a video = 5x linksSource: Moz
blog posts with images
get 94% more traffic
Source: MDG Advertising
…
blog posts with videos
are 50x more likely to be
on page #1 of Google
Source: Wistia
consumers who watch a
product video are 144%
more likely to buy
Source: Internet Retailer
for 20,000 keyword
variations, on average, the
top 10 ranked pages were
2000+ words in length
Source: SerpIQ
blogging checklist …
1 format posts as lists
2 make them 2000+ words
3 include at least one image
4 embed at least one video
anorexia treatment
?
the road to being
is through doing
3 posts
300 posts
anorexia treatment
22
what’s changing?
source content
…
62
Barack Obama
Ron Paul
Justin Bieber
what’s your content?
the future is already here …
it just isn’t evenly distributed yet.
William Gibson, November, 1999
Author & Speaker
$20.00
…
interview industry experts …
42
…