patterson presentation 10.09
TRANSCRIPT
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BOOK MARKETING CAREER OVERVIEWBy Michelle A. Patterson
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Executive Marketing Experience• Vast Book Publishing Categories
• Alliance Partnership
• Bestselling Authors
• Authors with Platforms
• Partnerships with Corporations
• Synergistic Promotions
• Brand marketing
• Elementary/High School Knowledge
• Multi channel marketing
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Publishing Companies
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Vast Book Publishing Categories• Lifestyle • Education• Test Prep• Sports• Cooking• House & Home• Pets• Fishing & Hunting• Travel• Real Estate• Outdoor
Recreation• General Business • Business
Narrative• Nursing
• Medical• Memoirs• Legal/Law• Allied Health• Marketing• Human
Resources• Small Business• Careers• Business Life• Management• Leadership• Reference• Current
Affairs/History• Sociology
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Alliance Partnerships• Cleveland Clinic • Boston
Consulting Group
• PricewaterhouseCoopers
• Kellogg Graduate School of Management
• AdWeek Magazine
• BrandWeek Magazine
• Forbes Magazine
• Black Enterprise Magazine
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Bestselling Authors• LtCol Jay Kopelman, “From
Baghdad With Love”• Robert G. Allen, “Multiple
Streams of Income”• Brian Tracy, “Create Your Own
Future”• Brett Pulley, “The Billion Dollar
BET”• Larry Winget, “Shut Up, Stop
Whining, and Get a Life”• Robert Scheinfield, “The 11th
Element”• Jeffrey Gitomer, “Sales Bible”
and “The Patterson Principles”
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Business Week Essence Magazine The New York Times
USA Today Wall Street Journal
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Authors with Platforms
• George Ross, “Trump Strategies for Real Estate”
• Joe Vitale, “The Attractor Factor”
• Edwin Black, “Banking on Baghdad”
• Ben Stein, “Yes, You Can Time the Market”
• Dolf DE Roos, “Real Estate Riches”
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Partnership with Corporations• IAMS Pet Foods• Ford Motor Corporation• John Deere• Mary Kay• Fed Ex• Franklin Covey, Inc• Ipsos Loyalty, Inc• Unisys, Inc
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Synergistic Promotions
• Partnership with Morris Communications through print, radio and online.
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Billboard advertisements
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Mobile billboard and Event promotions
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WHERENov/Dec ‘06DC Meeting
PlannerDec ‘06
Print advertisements
Lowe’s HotelsJune 2007
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Brand Marketing• Kaplan Test Prep• FalconGuides• Insider’s Guides• LL Bean/Orvis/Field &
Stream• Frommer’s Travel
Guides• Random House
Dictionary• The New York Times
Puzzles & Games• Webster’s New World• Arco Test Prep• JK Lasser Tax Guide
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Elementary/High School Knowledge• Social Studies• Mathematics• Science• Language Arts• Spanish
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Multi Channel Marketing• Online Marketing• Event Marketing• Videos• Author microsites (
http://soulofmedicine.com/index.html)
• Web 2.0 (Facebook, YouTube, Twitter)
• Blogs• Google keyword buys• Webinars• Teleconferences/
Teleseminars
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From Baghdad with Love Campaign• Author website
(http://www.jaykopelman.com/)
• Author videos on Youtube channel (http://www.youtube.com/watch?v=vLIzyAM5qrQ )
• Author media hits– USA Today
http://www.usatoday.com/life/books/news/2006-10-01-baghdad-dog-book_x.htm
– Reader’s Digest http://www.rd.com/your-america-inspiring-people-and-stories/a-marine-saves-a-dog-from-baghdad/article31022.html
– CBS Evening News http://www.cbsnews.com/video/watch/?id=2069798n
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Labor of Love Campaign• Author website
(http://www.laboroflovethebook.com/)
• Author videos on Kaplan Publishing Youtube channel (http://www.youtube.com/user/KaplanPublishing)
• Author on Facebook (http://www.facebook.com/home.php#/pages/Cara-Muhlhahn/21604253420?ref=ts)
• Starred Library Journal review (http://www.libraryjournal.com/article/CA6619918.html?q=labor+of+love)