paul dawson

@poleydee fluxx.uk.com © 2015 – All rights reserved Fluxx Ltd.

Thinking about innovation

Or

“How I learned to stop worrying and work on other

people’s ideas”


/ The

“WherePaulHasToProveHis

QualificationsToStandUpHe

reAndLectureOnThisTopic”

/ Bit


What the fluxx?

Fluxx is a product and

service innovation

company, encouraging

large companies to

behave like start-ups,

introducing our unique

blend of business rigour

and creative enterprise

to see big thinking

brought to life

http://www.google.co.uk/url?sa=i&source=images&cd=&cad=rja&docid=4r3wyxsanNuUtM&tbnid=CKQUssfN8XQrrM:&ved=0CAgQjRwwAA&url=http://www.arunbusinesspartnership.co.uk/events/taking-your-business-from-good-to-great-free-conference-for-women-in-business-13th-june/barclays-logo/&ei=AYycUceBKJOB7Qbi2oGoBQ&psig=AFQjCNFDf9W01UQmA7R2pQDINbGymJaAgg&ust=1369300353725917

http://www.google.co.uk/url?sa=i&source=images&cd=&cad=rja&docid=4r3wyxsanNuUtM&tbnid=CKQUssfN8XQrrM:&ved=0CAgQjRwwAA&url=http://www.arunbusinesspartnership.co.uk/events/taking-your-business-from-good-to-great-free-conference-for-women-in-business-13th-june/barclays-logo/&ei=AYycUceBKJOB7Qbi2oGoBQ&psig=AFQjCNFDf9W01UQmA7R2pQDINbGymJaAgg&ust=1369300353725917

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=mIDUFfMX5CFaoM&tbnid=fao6z3Vo_BHPHM:&ved=0CAcQjRw&url=http://gorgeousingrey.com/online-shopping-for-plus-size-clothing/&ei=SpoiVLtS9v2wBNGRgJgB&psig=AFQjCNFdX1b0uLmWf8rIQpxL1utajJqAFg&ust=1411640258330721

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=mIDUFfMX5CFaoM&tbnid=fao6z3Vo_BHPHM:&ved=0CAcQjRw&url=http://gorgeousingrey.com/online-shopping-for-plus-size-clothing/&ei=SpoiVLtS9v2wBNGRgJgB&psig=AFQjCNFdX1b0uLmWf8rIQpxL1utajJqAFg&ust=1411640258330721


Reinventing

Argos Service


Innovating the

mobile sports-book


Accelerating innovation

at the Opera House


/ Smart Insurance

R&D for More

Than


The flow of innovation

/ Finding insight

/ Having ideas

/ Communicating Ideas

/ Developing an idea

/ Validating an idea

/ Measuring the valueInitiatives

Getting the Right Ideas

Getting the Ideas Right

Insight

VALUE


“Create something new of value”


Let’s talk about ideas….

Smash, Grab, Twist and Follow


/ “Creativity is about thinking up

new things – innovation is doing

new things”/ Peter Drucker


What do you DO

with an idea once

you’ve had it?


Share it, don’t

sit on it…


What’s the point of the first pitch?

/ To help someone else

understand it – that is all

What it is

What led you to the idea

What you think the outcome

could be if it was done well


Distilling the essence

This is the key skill in

communicating any idea

What is it that really

makes it an idea?

Being able to strip

away all the

possibilities and focus

on the core of the idea

is a key skill

What is an

iPod?

“The iPod is your entire music collection,

wherever you are”


Your turn…

/ On your table you have a challenge sheet

/ This is a time-boxed challenge – 10 MINUTES

Suggested use of time…

/ 6 minutes – discuss quickly, and then list out as many ideas as possible – crazy, or not so crazy – doesn’t matter – just have lots of ideas – DO read the insight and stick roughly to the brief

/ 4 minutes – pick ONE idea and create a NUT-Shell pitch for it that can be delivered in UNDER 60 SECONDS


Now….

/ Pick ONE of your table to come and present the idea

your table thinks is the best

/ CLUE: The person delivering the pitch does NOT have

to be the same person who originated the idea

/ Each pitch will have only 60 seconds – NO MORE


How easy were the ideas to have in the

first place?

Was it easier, or harder if other people in the room were

experts too?

How easy was it to agree on the winning

idea?

Congratulations!


But how do we take ideas forward?

How do we really know if they could become any good?

[x] fluxx.uk.com © 2013 – All rights reserved Fluxx Ltd.

/ We will start up, validate and either close down, or raise the next round of funding, for a brand new digital business venture

Like a mere presentation was not challenge enough

In the next five minutes


SAT PIC features you in high

resolution satellite images.

It’s you, but seen from space!

flux[x]flux[x]


Business Case

/ 2 years to profit

/ $5m investment

/ Our biggest opportunities would be affiliate

partnerships with the likes of Discovery Channel, The

Weather Channel, National Geographic and others


We’re interested to know if

you might buy a SAT PIC


But it’s more than just an idea

/ We are actually launching a limited coverage beta

consumer version of SAT PIC today


Your new ‘Spacebook’ profile pic


/ Matt, from ‘Masters of

Pie’ our genius 3D

games-making

friends

/ There is a reason he’s

wearing a bright red

jacket…

Our first consumer SAT PIC test

© 2013 – All rights reserved Fluxx Ltd.

Sat Pic Target :Lat: 51.501852Lon: 0.005219UTC: 10:28 2013/03/14

This image sequence, of “Masters of Pie” was taken by satellite ‘Keeper’ at a distance of 26.1km from the earth’s surface.


First 10 Customers:

Get your own SAT PIC for just £250

(Normally £500)

Although we need commitment today, you won’t be charged until you get your picture.


I’m sorry…

This has simply been an experiment to test ONE core

hypothesis upon which the business case depends:

“We believe that people will value this service

enough to pay £250 for satellite photos of

themselves in real time”


Lean Approaches: Make something to learn something

/ Minimum Viable Product (MVP)

What is the minimum we need to do to test our

hyphothesis?

In this case, we used a ‘Wizard of Oz’ technique,

but there are many others


Failure is cool

/ The unit of progress in lean is ‘learning’

What we learned in this experiment:

The cost base is too high to make this a viable

consumer proposition


Lower the cost base, adjust the

proposition? Could we go B2B?

$1,495

$6,540

$3,500

http://www.rapideye.com/index.html

http://www.rapideye.com/index.html

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=WLhbnhdzaRh8TM&tbnid=A7seNWjDOBZMWM:&ved=0CAUQjRw&url=http://blogs.sjsu.edu/sjsutodaytest/&ei=kLxAUaC9Bcm6hAeMp4CgBg&bvm=bv.43287494,d.ZG4&psig=AFQjCNF5PcYzyaMQkWc8HpLNjptq-vMuGg&ust=1363283426837410

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=WLhbnhdzaRh8TM&tbnid=A7seNWjDOBZMWM:&ved=0CAUQjRw&url=http://blogs.sjsu.edu/sjsutodaytest/&ei=kLxAUaC9Bcm6hAeMp4CgBg&bvm=bv.43287494,d.ZG4&psig=AFQjCNF5PcYzyaMQkWc8HpLNjptq-vMuGg&ust=1363283426837410


But this also works for

big reputable

companies


A true story:

A client of ours was struggling

with a thorny issue


It involved using customer’s personal

data in a way we believed

they would value

But equally…


They might go nuts and

call the Daily Mail


But before we put it live,

it was usability tested


It bombed

Only 24% accepted the

idea and said they would opt in


96% of people just did it

without even thinking about itIf they hadn’t, it was a small enough experiment

that nobody would have noticed

We did it for the right reasons

We’d documented every step

We done it with compliance


Lab stuffInisght and ideas

Create MVP/Experiment

Real

Users

Measure

LearnHypotheses

&

Propositions

Ideas &

OpportunitiesConcept

Validated

We use market research to inspire, give direction, help scale

and size the potential of ideas. We use Lab experiments to

tell us whether we were right or not.

Driven from insight, ending in facts


This is an emerging strand of

market research that needs your

support

/ We find it hard to ‘fuel’ our experiments We need real customers who represent our potential target

markets and we need lots of them

/ We need to find them again afterwards and talk to them about their experiences And frankly.. Compared to market researchers, we’re not good

at those things


Thanks

for listening

[email protected]

Ideas are easy

Be free and confident in sharing ideas

Find ways to generate evidence

Always time-box any activity

(including this one)

paul dawson

Documents

rights reserved fluxx

ideas rightinsightvalue

peoples ideas

new things innovation

accelerating innovation

flow of innovation

service innovation company

new of value