paul gibson
TRANSCRIPT
Paul GibsonIndustrial Designer
CV + Portfolio
+44 (0)7715294058
www.paulgibsondesign.com
Hello Company Name.
I am writing to apply for the position of Product Designer, having seen details of your vacancy via Linkedin.
My professional background has been focused within front end innovation for a range of industries and
clients. During my past experiences within both a corporate company and consultancy design teams,
I have been involved in concept development, prototyping, visualization and communication. I have
also had the opportunity to regularly participate in and run creative sessions as well as observing and
interacting with people, to deliver intelligent insights.
I enjoy working within holistic teams to solve problems, explore and investigate, people, environments
and aesthetics to create new engaging experiences. This approach to projects has enabled me to broaden
my knowledge of different industries and areas such as manufacturing, product and brand development.
Working at Company, I am keen to contribute my skills to projects. I bring a fresh, youthful, yet mature
approach to design and innovation. I would greatly appreciate working for a consultancy with a diverse
portfolio and reputable clients including Audi, Hewlett Packard and Tom Tom.
I would be grateful if you could take a look at my CV and portfolio.
I look forward hearing from you.
Many thanks,
Paul
Qualifications
First Class - BA (Hons) Product Design : Nottingham Trent University 2012
Diploma in Professional Practice
A Levels in Art, English, Music Technology + Product Design.
Experience
Product Designer - Innovia Technology : Cambridge, UK
August - Present
Innovia is a multi-disciplinary consultancy consisting of designers, physicists,
chemists and engineers that specialise in breakthrough innovation for
companies across a wide range of industries, such as P&G, VF, Shell and
Samsung.
Freelance Designer - Nestlé R&D : Singen, Germany
2 months - 2011
Student Designer - Nestlé R&D : Singen, Germany
12 months - 2010 - 2011
Working with manufacturers, engineers, chefs, graphic and industrial
designers from around the world to create a wide range of strategic structural
branded packaging.
Student Designer - True Reflections : Manchester, UK
1 week challenge - 2009
As part of a small, creative team for a one week challenge to create a
educational, feasible, product for some of the worlds poorest people.
Software
Photoshop, Illustrator, InDesign, Dreamweaver
SolidWorks
Rhino 3D (basic)
3D Studio Max + Vray
Sketch Book Pro
iMovie
Skills
Ethnography, story boarding + experience mapping.
Sketching, prototyping, detailing + styling.
Visualization, comminution + photography.
Confident presenting work to others.
Lateral thinking and problem solving.
Meeting deadlines and working under pressure.
References
Ben Rose : Design Coordinator
Innovia Technology
+44 (0)1223 248888
DOB: 27/02/90
20 Ditton Walk, Cambridge, CB4 4QE
Patrick Luke : Design Manager
Nestlé PTC Singen, Germany
+49 773 114 1377
Over recent years English Breakfast Tea has seen a declining user base.
Today 96% of tea drinkers in the UK are estimated to be over the age of 25.
BriefMake tea relevant to the under 25’s.
Specification
Design should resonate with users under 25, while
being relevant to their lifestyle and needs.
Offer a new experience of preparing tea, both in teapot and mug.
Aim to highlight the social aspect of tea culture.
Usage Studies
Tea Room + Cafe Visits
Retail Visits
Target UserFocus Groups
Rese
arch
.
Evening Therapist
Social Drinker
Experimenter
“I like variety... I don’t have
a brand.”
“I’ll drink a cup if I’m offered one.”
“I drink coffee in the mornings.”
Char
acte
r Pro
file.
Users that drink tea, consumed most
whilst at home.
Little differentiation in tea packaging.
Peoples main reasons for drinking tea
was for comfort, warmth and relaxation.
The majority of tea brands featured an
element of sophistication and heritage.
Teapots are occasional used in home
and cafés for social occasions.
Many younger consumers drank coffee
for a caffeine fix or herbal teas for
health benefits.
EST 1706
Rese
arch
Fin
ding
s.
Des
ign
Dev
elop
men
t.
Prot
otyp
e D
evel
opm
ent.
Differentiating brand and packaging format.
Pack
agin
g +
Bra
ndin
g.
Add loose tea to infuser, or attach tea bag.
Brew in teapot, mug or flask. Remove infuser + enjoy.
Tea
Set.
Fina
l Pro
toty
pe.
Innocent Drinks is one of Britain’s best loved brands. Founded in 1999, the companies primary business is making healthy food and drinks, including
smoothies, juices and veg pots.
BriefCreate 3 stages of future business development, through expanding innocent’s product range.
Specification
Differentiate from competition.
Bold and competitive.
Align with innocent’s values.
innocentfutures
packaging trends retail channels
brand valuessustainability
competitorsnew / expanding
markets
Risk
Rew
ard
easy open tear strips.
transparent & honest of real ingredients.single servings for ‘on the go‘ purchases.
ice lollies
tamper evidence seal.
transparent & honest of real food.
matt frosted texture enhances natural feel.
baby food
refill packs.
gel pack.
shower gel
Food plays a central part in the formation of our social groups. In sharing food the sense of community is continually defined. The solitary eater
receives little encouragement to prepare a meal for them self.Its is forecast that 253.8 million people will be living on their own by 2020.
BriefAid and encourage convenient food preparation for
single house holds.
Specification
Solutions for single householders predominately male aged 25 - 40.
Solve issues concerning, unorganised and limited storage space.
Aid and encourage meal preparation from fresh ingredients.
Consider the environmental impact of product.
Research.
Knife + cutleryfactory visit.
Kitchenware retail visits.
Interviews with peoplewho live on their alone.
Observations made in users
kitchens.
User Typologies.
Gentlemen Armchair Explorers Convenience Kids
A mature and traditional understanding of food.
“A meal isn’t a meal if it does not contain meat.”
Tends to utilise their cooking skills to impress potential partners.
Relates food to television and are up to date with cooking programmes.
Youthful and enthusiastic, to them cooking is a hobby - not a chore.
Constantly on the look out for new ideas, but have little patience.
Proudly urbanite and deep in the wireless web. They have little time for a developed interest in food.
When hungry, they eat whenever and whatever they feel like.
They choose to prioritize time over quality.
Main Research Findings.
Homes often featured limited and inadequate
storage space for kitchen wares.
Users had knowledge of what good food was,
yet were not encouraged to cook regularly.
Men that live alone are often appearance
conscious and aimed to keep a clean tidy home.
Praise
Showing off there skills and for it be
recognized and valued.
Impress
To seduce and influence potential partners.
Passion
Gaining a sense of achievement and self
actualization.
Motives To Cook
Sketch Development.
Concept Development + Prototyping Testing
Unit Stored
The collection is efficiently stored on the users work top surface.
Unit Unpacked
During food preparation, items are unpacked from the unit.
The Board
Prepared
ingredients are
moved to recess
in chopping
board - providing
a guideline for
‘one portion‘ of
vegetable.
Food preparation
waste is swept
to one side and
collected.
The Storage
Removable draw
collects preparation
waste.
Smart device
holder.
Knife sharpening block.
Bottle + tin opener.
Waste
After preparation, waste draw is
removed and emptied into compost
bin - mess free.
Application
Invite friends or app users to dinner.
Cook together virtually with simplified visual steps.
Dine.
ThanksAny questions or feedback?
+44 (0)7715294058
www.paulgibsondesign.com
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