paula bray presentation
DESCRIPTION
TRANSCRIPT
![Page 1: Paula bray presentation](https://reader033.vdocuments.net/reader033/viewer/2022051515/54c420d54a795968638b45ac/html5/thumbnails/1.jpg)
Paula Bray Manager, Visual & Digitisation services Twitter @paulabray
Social Media: I know I should be doing it but.......
by Dan_H
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Digital, social & emerging technologies
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make a lot of stuff
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multi
by angelsk
+ for social media
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Museums are experiencing change
need to be relevant
continue to engage new audiences
in the fast pace of changing technologies
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so how do we use social media?
what is the right platform?
how do we provide deeper engagement?
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platforms we use
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platforms we use
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findableit is where I am and where I look5
meaningfulI can understand it
responsiveto my interests, moods, location
usable/shareableI can pass it on and share
availableonline/web onsite/galleries
and offsite/community
by Seb Chan fresh+new(er)
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How do we apply these?
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Know your audience
How do we apply these?
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Some rights reserved by umpcportal.com
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photography by Fanboy30
what experience does our audience want?
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☂ bitzi took his umbrella and left ✈
not ‘US’ or ‘THEM’
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aim to go deep
Jean-Francois Lanzarone
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our audience seeks personal connectionsour audience seeks personal connections
by tapioliller
no shouting
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starting conversations is crucial
Marinco Kojdanovski
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by eternaltedium
these shouldn’t be one way
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don’t be slow to respond ʻsnailʼ by Lastaii
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risks need to be taken
Photography by Jean-Francois Lanzarone
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if projects fail + evaluate = learn
by Cornell University Library No known copyright restrictions
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Be an ʻopenʼ Museum – open to rich engagement, to new conversations
by ilmungo
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new ways to engage with audiencesthat may challenge, involve
ʻexperimentationʼ
by wader
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dissolve ‘boundaries’ between exhibitions, programs, publications and web
by Rev. Xanatos Satanicos Bombasticos (ClintJCL)
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Enable new interactions with visitors within our
‘spaces and online’
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Increase the level of collection information accessible through
‘open access’
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2007 wanted to share our photographic
content to a broader audience
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2007 wanted to share our photographic
content to a broader audience
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Flickr screen grab
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Text
Like
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co-create
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Really significant initiativefor
photography collections
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200 images from Tyrrell collection
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high value sydney centric
sold copiesrarely exhibited
no major publicationnot known for photographic content
no measures
?
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....make these collections even richer.
to
Flickr screen grab
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&get to know our community....
Flickr screen grab
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in the first 4 weeks
40,000 views
230 contacts
2500 + tags
pull back to our website
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Flickr screen grab
over 3 million views
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views are extremely high4 fold compared to our
website
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it’s NOT just about the views
practicalowl
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by moirabot
participation is key
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citizen curators
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citizen curators
taggingcomments
location identification
‘then and now’
remix
innovation
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our audience wants to engage
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our audience wants to engage with us and with our content
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citizen location identification
?Flickr screen grab
Flickr screen grab
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geo-location
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incredible innovation using our contentPaul Hagon
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examples or reuse
‘then and now’ photography
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AR mobiletechnology
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our images + community comments
experiment
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expected 500 entries
in 8 weeks
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over 2000expected 500 entries
in 8 weeks
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12 Flickr photographers came to opening
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co-creation
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meet the audience
start conversations
participation
their 80s too
place to share stories
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we shared back to audience
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Revitalisation
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Revitalisation
13,643 views on Flickr set
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Common Ground 2009global flickr meet-up
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Community curated slideshow
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projected onto each institution
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a chance to get to KNOW and say
to the community
vernhart
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dedicated Flickr fans turned up
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several locations around the world
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Community presentations
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comments on blogs
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we ate the collection
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we ate the collection
face to face
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12 million users
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mobile + social is changing in-gallery experiences
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Visitor Cycle
pre during post
web in gallery/handheld out/mobile/web
revisitation
highly socialvisitor-led
didacticcontrolled
10%
highly socialvisitor-led
1%
by Seb Chan fresh+new(er)
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QR codes
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QR code links to YouTube
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heat map evaluation
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Social media
by Seb Chan fresh+new(er)
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findable
Social media
by Seb Chan fresh+new(er)
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findable
Social mediameaningful
by Seb Chan fresh+new(er)
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findable
Social mediameaningful
responsive
by Seb Chan fresh+new(er)
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findable
Social mediameaningful
responsiveusable/shareable
by Seb Chan fresh+new(er)
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findable
Social mediameaningful
responsiveusable/shareable
available
by Seb Chan fresh+new(er)
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thank youPowerhouse Museum photographersall Flickr members using Creative Commons licenses
paula braymanager, visual & digitisation [email protected] @paulabraywww.powerhousemuseum.com/imageserices