paula scher
DESCRIPTION
Paula Scher. Graphic designer. Painter. Illustrator. Art Educator. Paula Scher’s images come to be visually identified with the cultural life of New York City. Identity & branding systems for large corporations:. Citi Bank. Tiffany & Co. Cocoa-Cola. Public Theater. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Paula Scher](https://reader036.vdocuments.net/reader036/viewer/2022081418/5681498e550346895db6d604/html5/thumbnails/1.jpg)
Paula Scher
Graphic designer
Painter
Illustrator
Art Educator
![Page 2: Paula Scher](https://reader036.vdocuments.net/reader036/viewer/2022081418/5681498e550346895db6d604/html5/thumbnails/2.jpg)
Paula Scher’s images come to be visually identified with the cultural life of New York City.
Identity & branding systems for large corporations:
• Citi Bank
• Tiffany & Co
•Cocoa-Cola
•Public Theater
• New York City Ballet
•Museum of Modern Art (MoMa)
![Page 3: Paula Scher](https://reader036.vdocuments.net/reader036/viewer/2022081418/5681498e550346895db6d604/html5/thumbnails/3.jpg)
![Page 4: Paula Scher](https://reader036.vdocuments.net/reader036/viewer/2022081418/5681498e550346895db6d604/html5/thumbnails/4.jpg)
![Page 5: Paula Scher](https://reader036.vdocuments.net/reader036/viewer/2022081418/5681498e550346895db6d604/html5/thumbnails/5.jpg)
![Page 6: Paula Scher](https://reader036.vdocuments.net/reader036/viewer/2022081418/5681498e550346895db6d604/html5/thumbnails/6.jpg)
![Page 7: Paula Scher](https://reader036.vdocuments.net/reader036/viewer/2022081418/5681498e550346895db6d604/html5/thumbnails/7.jpg)
Maps/ NYC Transit
• Paintings reference what we identify with certain locations
• Lines established represent the separation of political allies or borders dividing enemies.
![Page 8: Paula Scher](https://reader036.vdocuments.net/reader036/viewer/2022081418/5681498e550346895db6d604/html5/thumbnails/8.jpg)
“(Paula Scher) re-imagined the urban landscape as a dynamic environment of dimensional graphic design.”
![Page 9: Paula Scher](https://reader036.vdocuments.net/reader036/viewer/2022081418/5681498e550346895db6d604/html5/thumbnails/9.jpg)
![Page 10: Paula Scher](https://reader036.vdocuments.net/reader036/viewer/2022081418/5681498e550346895db6d604/html5/thumbnails/10.jpg)