pavel safroshkin. vk for advertisers - platform overview
TRANSCRIPT
VK for advertisers
Platform overview
Social network #1
in Russia and CIS
VK is a social network, that helps
people stay in touch with their
friends and make new connection.
VK is focused on delivering the
highest quality communication
experience at any given moment,
being fast, good-looking and reliable.
0
5 000
10 000
15 000
20 000
25 000
30 000
35 000
40 000
45 000
50 000
36 000 000 active users aged 18-35
Source: VK own data, active users
371
98
91
29
390
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Profiles News Photos Search Messages Communities Application Video Music
Average daily reach, %
Communication with loyal
customers
Appears in users newsfeed
Feedback
Any kind of content
Interaction with potential customers
Polls, games or even online shops
Works with your CRM
Allows to send notifications
Header (community name) and
image (avatar)
Amount of members or number of
friends
Interactive “Join” button
Available for groups, public pages
and events
Header (community name) and
image (avatar)
Amount of members or number of
friends
Interactive “Join” button
Available for groups, public pages
and events
Lay’s
Join
5 friends in group
Targeting options
- age
- gender
- relationship status
- AI data checking
- country
- city, region
- district, subway, street
- schools with graduation year
- positions
- profile-based interests
- communities
demographics
interests location
education and
job
birthdays
apps and
sites
- iPhone
- iPad
- Android
- other mobile devices
- desktop browsers
- users who travel abroad
- available on request
Targeting options
- apps on VK
- sites with VK open auth
browsers and
devices
travelers
- Showing ads on users’
birthdays or a day before
Women, 20-35, largest cities
5 300 000 users
20-35
M, 20-35, communities about: IT, gadgets, programming,
science.
286 000 users
20-35
Target group
20-35, largest cities, travelers
1 837 850 users
20-35
Target group
14 brands 5 bands
8 brands
4 brands
rands
3 brands 8 brand
4 brands
4 brands
CCTR: 0,025% - 0,04%
СPC: 8 -12 rubles
Quantity of clicks: 5.000-100.000.
Personal information
Interests
Technical data
Ads categories
Users' interests
analytics
Behavior targeting
Рersonal data
Website visiting
Ad categories
Like button activity
analytics
Targeting users similar to
existing advertisers customers
Look alike remark eating
technology
