pavneet singh kohli project presentation

Click here to load reader

Post on 18-Jun-2015




2 download

Embed Size (px)


pavneet singh kohli


  • 1. AT WiFi NETWORKS Pvt. Ltd. Presented By:- PAVNEET SINGH KOHLI (TM 07-172 )

2. WiFi Networks is a provider of ready-to-deploy mobile products and services. The company was established in 2004. The company partners with Broadcasters, production companies, advertisers, brand-owners and mobile operators, enabling them to generate revenue by offering interactive entertainment, interactive TV program formats and mobile Value added services to end-users. 3. The company operates in various domains like Interactive TV Platform Messaging Platforms Content Management Intelligent Client Applications Voice Dial- Outs Speak SMS USSD Platform 4. Interactive TV is when both the viewer and broadcaster can communicate with each other, usually in real time. Interactive TV, usually includes a digital modem that can return information or data from the viewer back to the broadcaster . 5. Assumptions of Traditional Television Assumptions of Interactive Television Passive Viewer Active Participant Push Model Pull Model Advertising Driven Revenue Model Commerce Driven Revenue Model Broadcast Programming Model Library Programming Model Usage Primarily for Entertainment Usage Expands to Include Shopping, Communications, Social One-way Communications Platform Two-way Communications Role of the Players is Well Understood Role of the Players is Fluid and Requires Significant Integration 6. Three ways people can use interactive TV today are: Control Your Programming. Buy Products and Services from the Comfort of your Own TV Set. Vote and Give Your Opinion. 7. Many TV watchers can easily pause live programming, record shows or skip through TV advertisements. On some programs such as a documentary, there might be layers of information that a viewer might be able to access with just a click of the remote. Many cable and satellite companies already include DVR's (digital video recorders) that can digitally store programming, so that you can pause your show, watch shows from different angles or skip through commercials. 8. Another common feature that is making its way into the interactive TV market is the ability to purchase products and services via your TV set. Today, you can easily purchase a pay per view program with the click of the remote, but very soon, you might be able to watch a TV commercial and instantly purchase and pay for the product being advertised with just one click. 9. The ability to vote or cast your opinion via the TV set. Many television programming asks viewers to participate live with their show. This might be in the form of voting for a favorite entertainer, voting in a news poll or giving your opinion on a new show. 10. TECHNICAL ARCHITECTURE 11. Viewers / End users Mobile Operators WiFi Data Server / SMS Gateway WiCAST Moderator Machine Broadcaster End 12. Interactive programming benefits both the viewers and businesses involved :- For viewers, there are more choices in programming than ever before and you can do much more with how you view your TV. For businesses, interactive TV helps them market products and services that a specific viewer or household is interested in. Interactive TV is here to stay and you should see much more uses for it in the near future 13. VOICE BASED GAMES 14. In WiCAST Interactive TV (Voice based games) some show is going on a television and in between the show some exciting interactive voice based games are broadcasted. In this a band consisting of information about how to play a game is displayed on a television channel. Example: If a viewer is interested he / she will send a message; this message goes to the operator which is forwarded to the channels and it gets stored in the database of a channel. From this database, a player is selected randomly and his / her name is displayed on a television. The channel will then call to the viewer. Phone in equipment is used to receive the voice from the player. It is then given to the audio switcher. 15. An audio switcher has two outputs, one goes to the studio and one goes to the moderator / controller. Moderator uses the moderator machine to control the operation such as start, stops, setting the cut off frequency for the game etc. The output of the moderator machine goes to the CG Machine. CG Machine is used for graphic generation which is broadcasted on the television for playing the games. The output of CG Machine is given to the video / audio switcher. One of the inputs to the video/ audio switcher is from the CG Machine and one is from the play out station. Play out station includes contents of a television channel. Video / Audio switcher is used to combine the audio and video information from the play out station and CG Machine. It is then transmitted to a satellite using a transmitter and from the satellite it is broadcasted on the television channel. 16. While playing the games there are three types of questions Entrylevelquestion. a: visual round b: casino round c: ABCD round Any of the rounds can be used as an entry level question , this is based on studio operators choice Voicelevelquestions. It consists of games such as: a : Tug of war b : Car race game c : Ganesha garland game d: Football game e : Candle game etc. 17. For all the above game a cut off frequency is set and a player is asked to blow or say something in a telephone speaker. If a players frequency matches or goes above the set cut off frequency then the player wins and vice- versa. Prizegame. In prize game 20 boxes are shown, and there are prizes in 3 out of 20 boxes and rest of the boxes contains dolls or some other things. These boxes are shuffled and a player is asked to select one. Like this a player is given 3 chances to win a game 18. Interactive Voice Response - is a technology that automates interactions with telephone callers. Interactive Voice Response (IVR) systems allow callers to interact with your communications system over the telephone. IVR is used to enable the caller to retrieve information from a database, enter information into a database, or both. IVR systems allow you to efficiently exchange information, reducing clerical processing. Enterprises are increasingly turning to IVR to reduce the cost of common sales, service, collections, inquiry and support calls to and from their company. Historically, IVR solutions have used pre-recorded voice prompts and menus to present information and options to callers, and touch-tone telephone keypad entry to gather responses. Modern IVR solutions also enable input and responses to be gathered via spoken words with voice recognition. 19. An IVR system talks to callers following a recorded script. It prompts a response and waits for the caller to respond either verbally or by pressing a touchtone key, and supplies the caller with information based on responses made. IMPORTANTFEATURESOFIVRSYSTEM IVR system should store responses made by callers. Should be able to provide different responses to callers based on time of day called. Should be able to capture either touch-tone or voice responses by callers. 20. When a customer dials some short code using his mobile number, the call flows via MSC / Switch and it is routed to the respective operator servers through PSTN. The MSC first checks the mobile number of the incoming call accordingly routes the call to the respective operators. It also checks whether the incoming short code is configured in the MSC or not; if not then it will send Connection Error Message to the customer. 21. The operator checks the short codes in the incoming call, and routes the call to the appropriate servers. There are number of servers like WiFi Network server, Cerebrum, On Mobile etc, these servers contains different short codes, depending on the dialed short code the operator passes the call to the appropriate server (WiFi server). From the WiFi server the call goes to the WiFi desktop, from this point the customer starts communicating with the recorded voice (i.e. IVRS). In this a customer hears a Welcome Note, Language selection statement, menu. 22. Example: If a customer dials 121(short code), it will go to the MSC. MSC will check for two parameters Mobile number and Short code. If it is a valid mobile number then MSC will forward the call to the appropriate operators server( in this case Airtel),the operator will then check the short code and accordingly it will forward the call to the respective server in which the short code is configured (WiFi server). It goes to the WiFi desktop and then a customer will hear a welcome note ( welcome to Airtel customer care) ; Language selection (press 1 for English, press 2 for Hindi and so on) 23. Menu ( press 1 for balance enquiry, press 2 for refill, press 3 for value added services press 4 to talk to the customer care employee and so on); a customer will dial one digit according to his /her requirement (suppose a customer presses 4) in this case WiFi Networks server will route the call to the Airtel BPO and the further operation will be carried out by them. The above process is known as In- bound Call where the customer calls the operator using a short code. 24. Out bound Call: In this a mobile operator calls the customer and a customer hears the recorded voice to offer some services which are basically value added services(ring tones, astrology etc) a customer will be charged for these services if he / she activates these services. Impact on Business Interactive Voice System will help you to: Increase customer service levels. Extend customer service hours. Improve information dissemination. Increase employee productivity. Secure voice conveyed transactions. Reduce operations cost. 25. WiFi NETWORKS is an upcoming VAS provider which focuses mainly on interactive television and covers most of the southern region in India. The other players in this market are ON M

View more