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Pay OTT TV

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Page 1: Pay OTT TV. TITLE GOES HERE Tvinci Overview - Who is Tvinci and what is the Tvinci pay OTT TV platform? - Customers and partners - Orange case study &

Pay OTT TV

Page 2: Pay OTT TV. TITLE GOES HERE Tvinci Overview - Who is Tvinci and what is the Tvinci pay OTT TV platform? - Customers and partners - Orange case study &

TITLE GOES HERE

Tvinci Overview- Who is Tvinci and what is the Tvinci pay OTT TV platform?

- Customers and partners

- Orange case study & Hbbtv case study (powered by Tvinci)

Operators in the OTT Space - OTT vs. IPTV

- Projections for the growth of OTT TV

- Prominent case studies

Tvinci & telco / pay TV operators - How does Tvinci power OTT TV for tier 1 operators?

- Tvinci’s joint solution with System Integrators Ericsson and HP

Additional Information - Details on the modules and services provided by each party in Tvinci’s joint solution with Ericsson/HP

- Additional Tvinci case studies

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Page 3: Pay OTT TV. TITLE GOES HERE Tvinci Overview - Who is Tvinci and what is the Tvinci pay OTT TV platform? - Customers and partners - Orange case study &

Tvinci Overview

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Page 4: Pay OTT TV. TITLE GOES HERE Tvinci Overview - Who is Tvinci and what is the Tvinci pay OTT TV platform? - Customers and partners - Orange case study &

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Provider of Over-the-Top TV technology that is used by media

companies and operators for offering end-users premium

content on multiple connected devices

Page 5: Pay OTT TV. TITLE GOES HERE Tvinci Overview - Who is Tvinci and what is the Tvinci pay OTT TV platform? - Customers and partners - Orange case study &

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A centralized platform for management of content, business rights and user

experience across connected devices

Enabler for the creation of a consistent, personalized viewing experience for

end users using the OTT TV service across devices

Page 6: Pay OTT TV. TITLE GOES HERE Tvinci Overview - Who is Tvinci and what is the Tvinci pay OTT TV platform? - Customers and partners - Orange case study &

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Tvinci MediaHub™ - management of content, business rules and OTT users

Tvinci MediaStore™ - management of user experience across devices

User interface - on multiple connected devices (Tvinci / 3rd party)

Page 7: Pay OTT TV. TITLE GOES HERE Tvinci Overview - Who is Tvinci and what is the Tvinci pay OTT TV platform? - Customers and partners - Orange case study &

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Page 8: Pay OTT TV. TITLE GOES HERE Tvinci Overview - Who is Tvinci and what is the Tvinci pay OTT TV platform? - Customers and partners - Orange case study &

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Among our Customers

Among our Partners

Page 9: Pay OTT TV. TITLE GOES HERE Tvinci Overview - Who is Tvinci and what is the Tvinci pay OTT TV platform? - Customers and partners - Orange case study &

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Offers TV shows and full features from

Hollywood and local market

Integrations: billing, pricing, packaging,

CMS, ads server, user DB

Tvinci utilized services of System Integrator

Technology partner to Orange transformation

into a multi-device content provider

Long term relationship

Stage 1: Paid VOD Portal (Oct ’08)

Stage 2: SDK for show mini-sites (Jun ‘09)

Stage 3: Multi-device support

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Orange VOD

PC / Mac portal

Page 10: Pay OTT TV. TITLE GOES HERE Tvinci Overview - Who is Tvinci and what is the Tvinci pay OTT TV platform? - Customers and partners - Orange case study &

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An initiative by a large European Telco, owner of various TV transmission networks

Concept: white label cross device OTT service for country’s largest broadcast channels

Initially deployed on Hbbtv (STB & connected TV), PC web portal and iPhone

Ingestion, workflow mgmt and integration by HP;

Enables fast time-to-market addition of

channels (sub account per broadcaster)

Phase 1: Catchup TV, VOD (deployed)

Phase 2: nPVR, Live/Linear OTT

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Hbbtv for Spanish operator

Hbbtv (STB / Connected TV)

Page 11: Pay OTT TV. TITLE GOES HERE Tvinci Overview - Who is Tvinci and what is the Tvinci pay OTT TV platform? - Customers and partners - Orange case study &

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Initiative for largest Latin paid video portal

in the world

Concept: “The Hulu of Latin content”

Integrations: MSN Video CMS, ads server

http://latam.msn.novebox.com/

Long term relationships

Stage 1: PC portal, available in MSN territories

in the Americas incl. USA (Aug 2010)

Stage 2: Telemundo exclusive online premiere

(pre-TV broadcast launch, Sep 2010)

Stage 3: Additional devices

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Novebox (@ MSN)

Page 12: Pay OTT TV. TITLE GOES HERE Tvinci Overview - Who is Tvinci and what is the Tvinci pay OTT TV platform? - Customers and partners - Orange case study &

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Paid service offering a variety of new and all-time-favourite Dutch films and TV shows

Segmentation of users via package and subscription offerings

Exemplifies localization for local market:

- Popular payment methods (IDEAL, Paypal, credit, direct debit)

- Integration with local social network (Hyves)

By the end of 2011:

- expansion to Mobile and Connected TV

- addition of 1500 hours of content

- http://www.ximon.nl

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Ximon (Netherlands)

Page 13: Pay OTT TV. TITLE GOES HERE Tvinci Overview - Who is Tvinci and what is the Tvinci pay OTT TV platform? - Customers and partners - Orange case study &

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Designed to fit the needs of pay-TV & multi-play operators– Modular and integrates with existing systems (billing, CRM etc)– Installed on operator's premises when required (or provided as cloud based solution) – High degree of customization enabled– Compatible with multiple types of STBs, consumer devices and standards

Widest variety of monetization options– Unmatched flexibility out-of-the-box– Any type of subscription, packages, Pay-Per-View, targeted video ads, coupons, discounts,

sponsorships, gifts and more

Premium content to any screen – Takes service providers to all of the leading devices, simultaneously, with multi-DRM support – Unique Device & Domain management tools – flexible & effective household/user/device rules

Only two-fold solution in the market– Combining Tvinci's MediaHub™ and MediaStore™, thereby enabling both the central

management and UI control on multiple devices– Proven ability to seamlessly create new, fully integrated Storefronts on multiple devices– Focuses on the user experience and the way to enhance total engagement

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Page 14: Pay OTT TV. TITLE GOES HERE Tvinci Overview - Who is Tvinci and what is the Tvinci pay OTT TV platform? - Customers and partners - Orange case study &

Operators in the

OTT Space

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Page 15: Pay OTT TV. TITLE GOES HERE Tvinci Overview - Who is Tvinci and what is the Tvinci pay OTT TV platform? - Customers and partners - Orange case study &

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OTT vs IPTV Openness vs. Closed Garden

Agility based on the power of Internet invention vs. a "set menu" system

OTT Combines vertical with horizontal/retail devices (frontend services, players, DRM)

OTT calls for a system that handles adaptive bitrate, multiple profiles (encoding & encryption)

OTT utilizes internet based services: recommendation engines, billing gateways, social networks, metadata

enrichment

Projections for OTT growth

“OTT viewers will outnumber IPTV viewers by 2013” (Informa)

http://seekingalpha.com/news-article/797374-ott-tv-viewers-to-outnumber-iptv-viewers-in-2013-popularity-of-bbc-iplayer-and-netflix-sees-online-video-gain-twice-as-many-viewers-as-iptv-by-2015

OTT Video Services Exceeding US$20 Billion In 2014 (MRG Report 2010) Tvinci is covered in this report - http://www.mrgco.com/iptv/ott10..html#ioc

“Over-the-top TV will grow nearly six-fold in the next five years” (TDG)

Broadband-Enabled TV: Rise of the OTT Provider

Approximately 25% of North American Home Video Rentals To Go Over-the-Top Video by 2014 (The

Diffusion Group report) http://tdgresearch.com/blogs/press-releases/archive/2009/09/28/approximately-25-of-north-american-home-video-rentals-to-go-over-the-top-video-by-2014.aspx

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OTT: Much more than “IPTV on the open internet”

Page 16: Pay OTT TV. TITLE GOES HERE Tvinci Overview - Who is Tvinci and what is the Tvinci pay OTT TV platform? - Customers and partners - Orange case study &

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World leading OTT services Netflix – has become the world’s largest pay TV operator in terms of

subscribers based on OTT streaming , $1.7B in revenues

Hulu – around $250 M in revenues in 2010 from ads supported and paid

content, validated approx. $2B

Prominent OTT initiatives by operators Viasat – the world’s first operator to launch a real OTT operation, already

profitable , offers linear channels & VOD

Cabelvision - iPad app with 300 live channels, 2000 VOD titles (launched

April)

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OTT Case Studies

Page 17: Pay OTT TV. TITLE GOES HERE Tvinci Overview - Who is Tvinci and what is the Tvinci pay OTT TV platform? - Customers and partners - Orange case study &

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Pay-TV providers

Fight “cord cutting” by expanding their existing TV offering (cable / satellite / IPTV

powered) to multiple devices

Launch a “TV Everywhere” service to protect their assets

Telcos / ISPs

Create a brand new TV platform (based on OTT) – new revenue source

VAS that leverages on existing customer base (increasing ARPU, reducing churn rate)

Telecommunication infrastructure companies

Ideally positioned to bundle services and create a compelling price point for

broadcasters (CDN, DRM, IT, OSS/BSS and more)

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Why do operators enter the OTT TV space?

Page 18: Pay OTT TV. TITLE GOES HERE Tvinci Overview - Who is Tvinci and what is the Tvinci pay OTT TV platform? - Customers and partners - Orange case study &

Tvinci &

telco / pay TV

operators

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Page 19: Pay OTT TV. TITLE GOES HERE Tvinci Overview - Who is Tvinci and what is the Tvinci pay OTT TV platform? - Customers and partners - Orange case study &

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Tvinci: provides Video Asset Management system & Storefront Management System for OTT TV

For media companies / broadcasters: Tvinci provides end-to-end turnkey solution (e.g. MSN, MTV)

For Telco / mobile / pay TV operators: Tvinci provides a solution that integrates with operator’s

existing environment (e.g. Orange)

When integrating its solution for operators Tvinci often partners with system integrators with

extensive local presence.

This type of solution is offered with several system integrators, most prominent ones are

international System integrators Ericsson and HP, with which Tvinci has a joint solution in place.

The following slides provide a high level overview of this type of joint solution:

- the role each party takes

- main modules it provides.

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How does Tvinci power OTT TV for tier 1 operators?

Page 20: Pay OTT TV. TITLE GOES HERE Tvinci Overview - Who is Tvinci and what is the Tvinci pay OTT TV platform? - Customers and partners - Orange case study &

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Suggested model of work with large operators

Customer

Page 21: Pay OTT TV. TITLE GOES HERE Tvinci Overview - Who is Tvinci and what is the Tvinci pay OTT TV platform? - Customers and partners - Orange case study &

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Tvinci Ltd. 52nd A Ha'Masger St., Tel Aviv, 61574 Israel

US: +1 845 5315273 IL: +972 3 609 8070

http://www.tvinci.com Email: [email protected]

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Additional

Information

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