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www.firebrandsocialmedia.com Pay Per View Traffic Secrets Social Media Ebook 8 Presented by: Cynthia Cavoto Social Media Strategist

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www.firebrandsocialmedia.com

Pay  Per  View  Traffic  Secrets      

Social  Media  Ebook  8    

   

   

Presented  by:    

Cynthia  Cavoto    Social  Media  Strategist  

               

www.firebrandsocialmedia.com

PPV  Marketing    What  is  PPV  Marketing?    Pay   Per   View   (PPV)  marketing,   also   known   as   Cost   Per   View   (CPV),   is   a   form   of  online  advertising  where  advertisers  pay  every  time  their   landing  page  is  viewed.  PPV   marketing   typically   involves   dedicated   networks   (more   on   that   later)   who  show   the   ads   to   people   who   have   downloaded   and   installed   a   special   piece   of  software  known  as  adware.  Adware,  per  se,  is  not  spyware  or  a  sort  of  worm/virus  that   invade   on   people's   privacy,   although   there   are   people/organizations   who  create  spyware  and  make  them  appear  and  seem  to  behave  like  adware.    Simply  put,  an  adware  is  basically  an  ad-­‐supported  software—it  could  be  a  game,  an  instant  messaging  software,  a  downloader,  a  media  player,  or  a  browser  toolbar.  It  could  be  anything.  Some  examples  of  well  known  adware  programs  (or  programs  distributed   with   adware)   are   the   AOL   instant   Messenger,   the   Ask.com   toolbar,  Daemon  Tools,  DivX,  Kazaa,  and  Yahoo  Messenger.    

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 Notice   the   ad   at   the   lower   left   corner   of   the   screenshot   of  Kazaa   above.   That   ad,  when  clicked  on,  will  invoke  a  Web  browser  window  which  will  automatically  go  to  and   display   the   advertiser's  website.   This   is   just   one   example   of   how   an   adware  works.    Another  popular  behavior  of  adware  that  is  typical  of  search  toolbars  is  that  when  a  user  performs  a   search,  an  additional  window  (pop-­‐up)  appears  and  displays   the  advertisers  landing  page.    

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 Yet  another  very  popular  behavior  of  adware  is  that  it  installs  a  plugin  on  the  user's  Web  browser  which  executes  a  pop-­‐up  window  each  time  the  user  tries  to  go  to  a  website.  To  illustrate...    Let's   say   you're   the   user   and   you've   got   the   adware   installed   on   your   computer.  You  fire  up  your  browser  and  type  in  http://www.google.com.  The  moment  you  press  enter   or   click   on   the   “Go”   button,   in   addition   to   the   main   browser   window  displaying  Google's  homepage,  a  pop-­‐up  window  appears  showing  the  landing  page  of  an  advertiser.    What's  good  about  PPV  from  the  marketers'  standpoint   is   that   it   is  not  subject   to  Google's   strict   advertising   rules.   As   such,   landing   pages/sites   involved   in   PPV  campaigns   are   not   subject   to   Google's   ranking   factors   and   the   dreaded   “Google  slap”.   Just   in   case   you   didn't   know,   “Google   Slap”   is   a   term   used   by   AdWords  advertisers  to  refer  to  the  punitive  action  taken  by  Google  against  advertisers  who  submit  poor  quality  landing  pages.    Additionally,   keyword   and   keyword   phrase   bid   prices   in   PPV   campaigns   are  cheaper  than  in  AdWords  campaigns.    What's   not   so   nice   about   PPV   ads   is   that,   since   they   are   displayed   via   pop-­‐up  windows,  they  can  get  quite  annoying.  How  can  marketers  promote  with  PPV  campaigns?    PPV  marketing  works  very  much  the  same  way  as  CPC  marketing.  Just  like  in  doing  CPC  campaigns,  marketers  need  to  sign  up  with  an  adware  network  to  be  able  to  do  PPV  campaigns.  And,   just   like   in  CPC  campaigns,  marketers  go   to   these  dedicated  networks   and   bid   on   keywords.  What's   different   is   that,   adware   networks   allow  marketers   to   bid   on   URLs,   too,   so   that   when   someone   visits   the   website   that   a  marketer  has  bid  on,  that  marketer's  ad  will  pop  up  on  the  user's  screen.    

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To  illustrate,  here's  how  it  works...  Let's  say  you  are  running  a  dating  site  and  you  have  an  offer.  You  go  to  the  adware  network  and  bid  on  keywords  that  have  something  to  do  with.  In  addition,  you  also  bid   on   the   URLs   of   popular   dating/romance   sites,   let's   say   okcupid.com,  eharmony.com,  lavalife.com,  and  plentyoffish.com.    Going   back   to   our   previous   example,   when   someone   (who   has   the   adware  installed)   tries   to   go   to   any   of   those   sites   (okcupid.com,   eharmony.com,  lavalife.com,  and  plentyoffish.com),  a  pop-­‐up  window  will  automatically  appear  on  that  user's  monitor  and  display  your  landing  page.  Same  thing  happens  if  the  user  does  a  search  on  any  of  the  keywords  you've  bid  on.    That's  basically  what  PPV  marketing  is.      How  much  money  to  get  started?    The  cost  per  view  ranges  from  as  little  as  a  cent  ($0.01)  to  as  high  as  $0.14,  which  is  really  cheap.  However,  some  of  the  adware  networks  requires  you  to  pay  a  deposit  upon   signing  up  with   them.  TrafficVance.com,   for   instance,   requires   you   to  pay  a  $1,000  deposit  to  get  started.    Not  all  networks  require  such  a  high  deposit,  though.  Most  networks  ask  for  a  $200  deposit  and  there  are  some  that  ask  for  even  lower  than  that.  Clicksor,  for  example,  asks  for  only  $20.      Benefits  of  PPV  Marketing  over  Others    The  biggest  benefit  of  PPV  marketing  is  that  it  lets  marketers  get  impressions  at  a  cheaper  rate,  usually  a  cent  per  view.  There  also  exist  some  networks  that  charge  under   a   cent   per   view,   but   the   major   players   typically   charge   one   cent   on   up.  What's  more,  most  networks  allow  marketers  to  increase  their  bids  in  increments  of  a  10th  of  a  penny.    As  the  name  suggests,  PPV  ads  are  charged  on  a  per  view  basis.  So,  as  an  advertiser,  you  are  only  charged  your  bid  price  when  your  ad  pops  up  on  someone's  computer.    There  are  no  quality  score  to  deal  with  with  PPV  Marketing.  This  is  a  breath  of  fresh  air  for  marketers  who  use  traditional  PPC  medium  such  as  Adwords.    

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The  only  things  you  need  to  be  careful  about   in  PPV  marketing  are  the  networks'  rules   and   terms   of   service.   Most   networks   don't   allow   those   self-­‐starting   videos  where  a  little  person  walks  across  the  screen  and  starts  talking  to  you,  or  those  that  launch  a  pre-­‐recorded  video.  Exit  popups  like  when  a  person  is  about  to  close  the  screen  and  a   little  operator  would  popup  offering  a   last  chance  (BUT  WAIT!)  one  time  offer—that's  also  NOT  allowed  in  most  networks.  Additionally,  most  networks  don't  allow  ads/landing  pages  to  contain  any  adult-­‐oriented  materials  and/or  drug-­‐related  offers.  Other  than  that,  you  can  pretty  much  do  anything  with  your  landing  page   without   having   to   worry   about   quality   score   issues   and/or   your   account  getting   banned   or   suspended.   They're   not   going   to   look   at   your   ad   copy   for  relevancy.  You  can  serve  anything  to  anybody.    Another  great   thing  about  PPV   is   that  you  can  direct   link   to  an  offer.  There   is  no  need  for  you  to  have  your  own  landing  page.  But,  you  have  to  pay  close  attention  to  the  page  you  are  linking  to,  particularly  the  page's  dimensions/size.  Most  networks  impose  a   size  constraint   to  pop-­‐up  windows,   so  make  sure   that  your  offer  page's  dimensions   are   within   the   network's   allowed   figures.   If   your   offer   page   size   is    larger  than  what  is  allowed,  you  could  create  a  temporary  bridge  landing  page  that  will   resize   the   browser   before   proceeding   to   the   link.   This   works   with   Traffic  Vance,   though   other   networks   don't   allow   you   to   do   this.   So,   again,   read   and  understand  your  network's  rules  and  terms  of  service.    PPV   Networks   LOVE   affiliate   marketers.   They   don't   treat   you   poorly   as   Google  Adwords.   If   you've   used  Adwords   then   you've  most   probably   heard   of   stories   of  affiliate  marketers  who   have   lost   their   businesses   overnight   just   because   Google  has  changed  its  rules  or  algorithm.      PPV  is  a  heaven  sent  to  PPC  marketers  who  want  something  new.  By  not  having  to  worry   about   Google's   rules   and   Google's  mood   swings,   PPV  Marketers   can   focus  more  on  their  campaigns  and  marketing.  And,  most  of  the  time,  they  don't  have  to  deal  with  the  middleman  (networks).    If   you're   doing   PPC   or   SEO,   you   need   to   seriously   consider   incorporating   PPV   in  your  marketing  arsenal  to  diversity  and  protect  your  bottom  line.    PPV   networks   are   friendly   and   are   very   much   willing   to   work   with   you.   Most  networks  have  live  people  support  whom  marketers  can  personally  talk  to  in  case  of  trouble.    Most   importantly,  PPV  networks  can  give  you  the  amount  of   traffic   that  you  need  and  allows   for  a  quick  (and  possibly  multiple)  ROI.  This  makes  PPV  a  VERY  good  

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marketing  strategy.      The  PPV  Networks    Traffic  Vance    Traffic   Vance   gets   its   traffic   from   Gamevance   software   (GameVance.com).   It's   a  

website  for  people  who  are  interested  in  games.      GameVance's  software  lets  users  play  games  and  compete  in  online  tournaments  in  which   they   can   win   real   money.   In   exchange   for   that,   the   user   must   agree   to  installing  a  small  piece  of  adware  that's  going  to  display  no  more  than  4  ads  a  day.  That's  the  tradeoff  for  playing  free  games  on  GameVance.  Users  agree  to  get  served  4  ads  each  day.  Though,  the  ads  only  appear  when  the  user  is  browing  the  Internet,  not  while  he/she  is  playing  their  games.    As  mentioned  earlier,  pop-­‐ups  can  get  quite  annoying  so,  as  a  marketer,  you  need  to  place  something  really  eye-­‐catching  on  your  landing  page  which  will  grab  people's  

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attention.  The  best  way  to  do  this  is  to  stay  relevant  to  the  keywords  and  URLs  that  you  have  bid  for.    Anyway,  Traffic  Vance   gets   a   lot   of   traffic,  mostly  US  based   traffic   and  only   from  Gamevance.  They  will  eventually  move  into  more  international  markets.      Traffic  Vance  is  an  exclusive  network  and  may  pose  a  hurdle  to  get  in.  They  require  a  $1,000  minimum  deposit   and  a   referral   from   their  network   that's  doing  decent  buying  over  a  span  of  time.  So  that  can  be  a  challenge  for  some.  They  are  the  most  expensive.  Others  do  not  ask  for  as  high  a  price.  So  don't  let  the  amount  put  you  off.    

   Media  Traffic    Media   Traffic   comes   in   second   after   Traffic   Vance.   They   get   their   traffic   from  screensavers  like  those  from  Vomba.  They  have  a  bit  of  an  international  audience.  Media  Traffic  requires  that  you  pay  a  $200  minimum  deposit  before  you  can  start  acvertising   with   them.   Its   not   as   hard   to   get   into   Media   Traffic   as   compared   to  Traffic  Vance  and  they  don't  have  any  referral  requirements.  They  are  a  really  good  place  to  run  offers  and  perhaps  a  very  good  place  to  start  from.    

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   Adon  Network    Adon  Network   is  an  older  network  that  gets   its   traffic   from  the  Mygeek  shopping  toolbar.   They   require   a   $50   minimum   deposit.   They   also   buy   traffic   from   live  messengers   and   other   places   online.   Its   very   easy   to   get   accepted   in   Adon.   it's  definitely  something  you  need  to  try  out  when  testing  your  offers.  

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   What  is  the  potential  of  PPV?    PPV  is  not  really  new  but  a  lot  of  people  are  hearing  it  for  the  first  time  and  might  be  wondering  what's  possible  with  it.      The  basic  and  perhaps  first  thing  most  people  would  use  PPV  for  is  sending  traffic  to  CPA  offers  or  other  affiliate  offers.  Its  a  great,  easy  way  to  make  a  lot  of  money.  But  there  are  a  lot  more  you  can  do  with  it.      One  of   them  is  building  a  massive  email   list.  Sending  traffic   to  offers   is  great,  you  make  money  doing  that.  But  that's  just  for  that  one  time.  Once  a  person  buys  from  you,  that's   it.  On  the  other  hand,   if  you  build  a   list,  you're  building  a  business  and  intend  to  make  money  over  and  over  again.    You  can  get  thousands  and  thousands  of  opt-­‐ins  to  your  email  list  for  as  low  as  one  cent  per  optin.      

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PPV,  without  a  doubt,  can  give  you  a  ton  of  traffic  so,  while  the  earning  potential  is  great,  you  might  want  to  put  a  cap  on  your  budget  early  on.  Set  it  low  so  you  don't  blow  your  deposit  all  in  an  instant.  PPV  can  surely  get  thousands  of  visitors  to  your  offers  in  such  very  short  time,  but  it  can  also  break  your  bank.    PPV   is   presently   an   untapped   territory.   Most   are   still   busy   tinkering   with   their  Adwords  campaigns.  The  affiliate  marketing  community  are  still   focused  on  many  other   methods   such   as   ppc,   seo,   free   traffic.   There   is   no   better   time   to   take  advantage  of   low  competition  traffic  source  than  now.   Its  kind  of   like   in  the  early  days  of  PPC  when  you  can  pretty  much  put  up  anything  and  still  convert.      There's  not  a  lot  of  rules  and  you  can  get  away  with  many  things  like  putting  almost  anything  up  there.  Any  type  of  ad,  any  content,  you  don't  need  a  full  site  built  out,  no  need  for  an  “about”  page,  “contact  us”  page,  none  of  that.  Now  is  the  right  time  to  get   into   PPV   and  make  money   before   the   masses   figure   it   out   and   jump   on   the  bandwagon.    The  ROI  potential   is  really  HUGE  because  you  can  set  up  your  spending  as   low  as  one  cent  per  view.  You  can  shoot  for  100%  ROI  in  a  very  short  amount  of  time.  So  much  so  that  some  even  shoot  for  1000%.  This  is  all  possible  because  the  traffic  is  so  cheap.  You  can  spend  a  couple  of  cents  and  convert  a  $30  offer.   Its  not  always  going  to  be  like  that  but  the  potential  is  there.      PPV  Automatic  Niche  Research    You  can  do  so  many  more  things  with  PPV.  You  can  build  massive  lists  with  it.  You  can  incentivise  offers  with  it.  You  can  direct  link,  send  traffic  to  any  page,  and  you  can   do   micro   comparison   type   sites   with   it.   You   can   even   do   “Automatic   Niche  Research”  with  it.    The  idea  is,  you  get  a  ton  of  spam  email  in  your  inbox  every  single  day.  The  reason  why  you  get  these  emails  is  because  its  a  numbers  game  for  spammers.  They  blast  out  a  million  emails  on  certain  niches  and  it  converts.      They're  going   to  keep  hitting   those  niches   that  are   converting   for   them  or   they'll  start  a  new  one  in  another  niche.  You  start  to  notice  a  theme  when  you  collect  these  emails  on  what  they're  constantly  pushing  over  various  niches,  various  websites.    Put   together  a  spreadsheet.  Get   the  URL  that   the  Spam  emails  are  promoting.  Put  these   URLs   in   a   spreadsheet   according   to   their   own   category.   (Jewelry,   Dating,  

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Mortgage)   These   sites   are   already   getting   traffic   because   these   guys   are   sending  traffic  to  them.    Find  matching  offers  to  these  sites  or  categories.  There  are  always  matching  offers  on  the  CPA  networks.  Get  your  affiliate  links.  Direct  link  to  them  or  create  a  landing  page.      You   can   also   take   the  URLs   and   bid   on   them  on   the   PPV  networks.   Again,   traffic  already   flows   to   these   sites   so   it   makes   sense   to   bid   on   them.   If   you   find   other  marketers  bidding  on  the  same  keywords,  you  can  outbid  them  or  provide  a  better  matching  offer.  Rotate  different  offers  to  find  the  good  converting  ones.      Pick  An  Offer  And  Get  An  Affiliate  Link    The   first   thing  you  need   to  do   is  pick  your  niche  and   then  your  offer.  You  can  do  that  at  EWA  Network  and  QuikMedia.    

 

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 The   two  above  are  a  good  place   to   start.  You   can  use  other  CPA  networks.  You'll  need  your  links  for  the  PPV  networks.    Tip:    Email  your  affiliate  manager  and  ask  them  what  is  converting  with  PPV  traffic  and  links   for   those  offers.   If   they  don't  know  or   if  you  want   to  start   testing,  choose  at  least  3  offers  in  the  same  niche.      What's  the  difference  between  PPC  and  PPV?    With  Pay  Per  Click  traffic  you're  actually  paying  every  time  someone  clicks  on  your  ad.  With  Pay  Per  View  traffic  you  pay  when  someone  views  your  ad.  Its  more  like  interruption   marketing   in   that   regard.   Your   ad   gets   displayed   in   front   of   the  Internet  user  without  them  actively  searching  for  that  information  or  product.    Another  difference   is  with   the   amount   of   competition   you  have.   The   competition  you  have  in  PPV  is  nowhere  near  the  amount  of  competition  in  PPC.      There's  also  a  world  of  difference  in  the  cost  of  running  campaigns.  You  know  how  PPC   can   cost   ridiculous   amount   to   run.   It   can   suck   your   budget   dry   even   before  actually  testing  your  marketing  efforts.  On  the  other  hand,  you  pay  a  fraction  of  a  fraction  of  the  amount  you  pay  Adwords  with  PPV.            

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How  is  PPV  different  from  the  content  network  on  Google?    With   the   content   network,   your   ad   is   on   the  web   page.   You   have   to   actually   get  someone  to  click  on  those  ads.  With  Pay  Per  View,  you  are  showing  your  ad  over  the  website.  Your  ad  is  going  to  be  seen  by  interrupting  the  viewer  from  his  or  her  regular  surfing  activity.  You  dont  have  to  worry  about  your  ad  getting  buried  on  the  webpage.   Your   ad  will   be   shown   to   the   viewers  while   they're   surfing.   They   can't  miss  it.      Again,  there's  also  a  difference  with  the  competition  and  cost.  More  marketers  use  content  network  by  Google  than  PPV  and  it  also  cost  a  lot  more  than  running  PPV  campaigns.      Are  the  old  concerns  about  PPV  still  valid?    Few   years   back,   adwares  were   being   installed   in   people's  machine  without   their  consent.   But   all   that   is   in   the   past.   The  market   have  matured   and   PPV   is   now   a  legitimate  traffic  source.    For  one  thing,  it  is  now  easy  for  the  Internet  user  to  uninstall  adwares  just  as  easy  it   is   to   uninstall   GameVance   software.   Uninstallation   is   the   same   as   any   other  softwares   installed   in   the   computer.   User   can   go   to   Add/Remove   Software   and  uninstall  the  adware.    Today,  people  are  really  agreeing  to  be  served  ads.        Can  you  geotarget  your  ads?  For  example,  Canadian  offers   to  Canadian  web  users?    Yes   you   can   geotarget   offers.   Networks  with   the   exception   of   Traffic   Vance   have  international  traffic  so  you  can  definitely  geotarget  offers.    PPV  Networks  even  allow  you  to  choose  the  countries  where  you  want  your  ad  to  appear.        What  is  the  opportunity  for  International  market?    Opportunities   are   greater   when   doing   PPC   outside   the   US   market.   This   is   an  

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untapped  territory  and,  therefore,  there  are  very  few  competition.      Do   some   offers  work   better   than   others?   Are   there   offers   that   are   just   not  going  to  convert  with  PPV?    Different  niches   and  different   offers  will   have  different   results   in  different   traffic  source.  An  offer  that  converts  well  on  Traffic  Vance  might  not  convert  well  on  other  PPV  networks.    For   example,   Netflix,   dating,   auto   insurance,   and   other   lead   based   offers   convert  well  in  PPV.  Cost  per  sale  programs  might  work  a  little  bit  differently  with  this  kind  of  traffic.        Aren't  Most  People  Today  Using  Popup  Blockers?    The  way  the  ads  are  served   is   that  popup  blockers  don't  stop  these  ads.  Consider  too  that  web  users  agreed  to  be  served  ads  when  they  download  the  software  on  their  machines.  Ads  definitely  get  around  the  popup  blockers.  Its  not  a  concern  for  PPV  marketers.      What  do  you  need  to  learn  to  master  PPV  marketing?    Some  of  the  things  you  need  to  learn  include    Niche  &  Offer  Selection  Targets  &  Demographics  Landing  Pages  Tracking  &  Testing  Building  an  email  list  Dynamic  landing  pages  Incentivising  Case  Studies    

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