pay to play: using facebook advertising to drive impact #17ntc
TRANSCRIPT
![Page 1: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/1.jpg)
Pay to PlayUsing Facebook Ads to Drive Impact
Jennie Anderson, Greater Than AIDS,Kaiser Family Foundation
Greg Thomas + Julie Leary, Whole Whale
#17NTCpaytoplay
![Page 2: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/2.jpg)
Tweets or it didn’t happen
@WholeWhale@GreaterThanAIDS#17NTCPayToPlay
http://po.st/17NTCpaytoplaywholewhale.com/nten-2017
Facebook’s decreased reach means we have to Pay To Play with FB ads #17NTCPayToPlay
![Page 3: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/3.jpg)
Who are we?
![Page 4: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/4.jpg)
![Page 5: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/5.jpg)
![Page 6: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/6.jpg)
![Page 7: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/7.jpg)
@GreaterThanAIDS
![Page 8: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/8.jpg)
@GreaterThanAIDS
![Page 9: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/9.jpg)
![Page 11: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/11.jpg)
![Page 12: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/12.jpg)
![Page 13: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/13.jpg)
![Page 15: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/15.jpg)
![Page 16: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/16.jpg)
![Page 17: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/17.jpg)
![Page 18: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/18.jpg)
![Page 19: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/19.jpg)
![Page 20: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/20.jpg)
![Page 21: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/21.jpg)
@GreaterThanAIDS
![Page 22: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/22.jpg)
Organic Facebook reach dwindling
![Page 23: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/23.jpg)
Internet ad spend rocketing
![Page 24: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/24.jpg)
Facebook Ad Credits: 2015 - ????
![Page 25: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/25.jpg)
![Page 26: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/26.jpg)
Engagement => Donations
![Page 27: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/27.jpg)
![Page 28: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/28.jpg)
Choosing Digital Goals
On-Platform Off-Platform
![Page 29: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/29.jpg)
Choosing Digital Goals
On-Platform● Impressions● Audience Growth● Interaction● Vanity Metrics
Off-Platform
![Page 30: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/30.jpg)
Choosing Digital Goals
On-Platform● Impressions● Audience Growth● Interaction● Vanity Metrics
Off-Platform● Quality site traffic● Conversions● Press/word of
mouth/other
![Page 31: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/31.jpg)
Choosing Digital Goals
On-Platform● Impressions● Audience Growth● Interaction● Vanity Metrics
Off-Platform● Quality site traffic● Conversions● Press/word of
mouth/other
![Page 32: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/32.jpg)
Do Vanity Metrics matter?
Vanity Metrics - metrics that look nice but don’t necessarily lead to direct impact
Let’s vote!
![Page 33: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/33.jpg)
Do Vanity Metrics matter?
Yeah!● Brand awareness● Social proofing● More message
exposure● Make boss happy,
get a raise
![Page 34: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/34.jpg)
Do Vanity Metrics matter?
Yeah!● Brand awareness● Social proofing● More message
exposure● Make boss happy,
get a raise
Nope. What matters are:● Social engagement● Conversions● ...Impact!
![Page 35: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/35.jpg)
...but that social proofing tho
![Page 36: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/36.jpg)
Choosing Digital Goals
On-Platform● Impressions● Audience Growth● Interaction● Vanity Metrics
Off-Platform● Quality site traffic● Conversions● Press/word of
mouth/other
![Page 37: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/37.jpg)
Moving from awareness to action
![Page 38: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/38.jpg)
Bots don’t prevent HIV (or donate)
![Page 39: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/39.jpg)
I want to get more people to...
● Fill out a survey● Share their story to your blog● Download a pamphlet● Share + amplify your post on an
important day● Create a website account● Sign up for email updates● Register for an in-person event● Sign up to volunteer● Opt in to SMS updates● Attend a webinar● Share a story in the comments
![Page 40: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/40.jpg)
Get started with ads
![Page 41: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/41.jpg)
Account organization
Account
Campaign
Ad Set
Ad
![Page 42: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/42.jpg)
Account organization
Account - holds ad accounts + pages
Campaign - set the objective
Ad Set - set targeting + budgets
Ad - set creative + tagged URL
![Page 43: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/43.jpg)
Facebook Ad Objectives
![Page 44: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/44.jpg)
Facebook Ad Objectives
On-platform
![Page 45: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/45.jpg)
Facebook Ad Objectives
On-platform
Off-platform
![Page 46: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/46.jpg)
Video ads
● Upload directly to FB● Pay per 3-second view● Can gain clicks
![Page 47: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/47.jpg)
Lead generation ads
![Page 48: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/48.jpg)
Lead generation ads
![Page 49: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/49.jpg)
Anatomy of an ad
ImageHeadline
Call to action button
Text
Link description
Display URL
![Page 50: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/50.jpg)
Budgeting + Scheduling
Budget type● Per day● Lifetime
![Page 51: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/51.jpg)
Who’s going to moderate?
![Page 52: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/52.jpg)
Targeting: Geolocation
![Page 53: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/53.jpg)
Targeting: Demographics
![Page 54: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/54.jpg)
Targeting: Demographics
So far, targeting is an intersection, not a union.
Who sees our ad
![Page 55: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/55.jpg)
Targeting: Psychographics
![Page 56: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/56.jpg)
Targeting: Psychographics
![Page 57: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/57.jpg)
Targeting: Psychographics
![Page 58: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/58.jpg)
Targeting: Broad or narrow?
Add here to include “any of the above”
Add here to narrow the audience - must match both/all
![Page 59: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/59.jpg)
NBPC: Targeting Black Filmmakers
![Page 60: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/60.jpg)
Placements
Add + preview placements:● Desktop News Feed● Mobile News Feed● Instagram● Audience Network● Desktop Right Column● Instant Articles● Messenger
![Page 61: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/61.jpg)
Beware weird placements
![Page 62: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/62.jpg)
Your ad checklist
❏ Set the objective + choose ad type❏ Look at past data to determine goals + budget❏ Appoint a moderator❏ Make a testing plan ❏ Choose target audience + placements❏ Create awesome copy and creative❏ Double check ads
![Page 63: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/63.jpg)
Putting it all together
Whole Whale is back from NTC and we want to share our resources with you and people like you.
We want to see how many people we can get signed up to our Whole Whale University course for $100.
![Page 64: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/64.jpg)
Putting it all together
● What is the best ad type(s) for this objective?● Who is our audience?● What creative should we use?● What placements should we use?
Let’s get it rolling.
![Page 65: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/65.jpg)
How’d we do?
![Page 66: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/66.jpg)
Measuring success
![Page 67: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/67.jpg)
Measuring success
When?
At the end of the campaign
![Page 68: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/68.jpg)
Measuring success
When?
At the end of the campaign
Throughout the campaign!
![Page 69: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/69.jpg)
A/B Testing Ads
?
Gather Data
Ask Questions
AnalyzeInsights
Learn & Act
![Page 70: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/70.jpg)
Which did better?
![Page 71: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/71.jpg)
What does “did better” mean?
Conversion Rate
11.96%
7.95%
![Page 72: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/72.jpg)
Lingo to know
● What’s my CTR?● What’s my CPC?● What’s my CPA?● Relevance score● Frequency
![Page 73: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/73.jpg)
Within FB Ads
![Page 74: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/74.jpg)
Using Google Analytics
![Page 75: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/75.jpg)
Tag your campaigns
![Page 76: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/76.jpg)
Benchmarks
Nonprofit Avg. Q4 2015CTR: 0.21%CPC for click-to-site ads: $0.27Video CPV: $0.01-0.05(3 seconds)
Your own performance!
![Page 77: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/77.jpg)
Don’t forget
=
![Page 78: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/78.jpg)
Advanced Tips + Tricks
![Page 79: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/79.jpg)
Writing Great Ads
![Page 80: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/80.jpg)
#DesignHacks
![Page 81: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/81.jpg)
Stock Images● Creative Commons● Shutterstock (right
in ad interface)
Icons● Flaticon● IconMonstr● RoundIcons
#DesignHacks
![Page 82: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/82.jpg)
Targeting: Custom Audience
Can include or exclude specific users● Upload your own list of emails● Save a set of targeting dimensions you use often● Remarket website users with Facebook Pixel
![Page 83: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/83.jpg)
Facebook Pixel
Step-by-step instructions here
The Facebook Pixel is a piece of code you install on your site that allows you to track user actions like conversions.
You can use this data to optimize campaigns and maximize conversions.
![Page 84: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/84.jpg)
Who am I talking to?
![Page 85: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/85.jpg)
Other social analytics tools
HootsuiteSocialReportSumAllFollowerWonkTweetPsychGoogle Trends
WhatTheTrendMentionMappSimplyMeasuredSocialMentionKeyHole.coSproutSocial
![Page 86: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/86.jpg)
Free is great
$120,000/year
![Page 87: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/87.jpg)
Keep Learning with WWU
Google Adwords Grant for Nonprofits
Be Your Own Social Media Guru
WholeWhale.com/University Use code 2017NTC for 70% off!
Impact Hacking: Digital Strategies for
Nonprofits
![Page 88: Pay to Play: Using Facebook Advertising to Drive Impact #17NTC](https://reader034.vdocuments.net/reader034/viewer/2022042907/58eb2c441a28ab8c5d8b474d/html5/thumbnails/88.jpg)
Try it!
Spend $100. What could you lose?
@WholeWhale | @GreaterThanAIDS
wholewhale.com/nten-2017