The terms and conditions explain the nature and scope of the relationship between Loyalty Solutions & Research Pvt. Limited here in referred to as “LSRPL” or "PAYBACK" (as owner and management for the program) and a member of LSRPL’s loyalty program and who is issued the PAYBACK card. The terms and conditions cover limitations and exclusions on the liability of LSRPL, PAYBACK and the PAYBACK partners.

1 Definitions In these terms and conditions, unless the context specifies otherwise:

1.1 "Earn Activity" means any activity, which results in accruing of PAYBACK points to a member.

1.2 "LSRPL" shall mean Loyalty Solutions & Research Pvt. Limited a company incorporated under the Indian Companies Act, 1956 and having its principal place of business at 4th & 5th Floors, Kabra Excelsior, #6A, 7th Main, 1st Block, Koramangala Industrial Layout, Bangalore—560 034 and such expression shall, unless it be repugnant to the subject or context thereof, include its successors, assigns, representatives and transferees.

1.3 “PAYBACK Card” means a PAYBACK multi partner loyalty program card issued to a PAYBACK Member by LSRPL where a unique membership number is given to every PAYBACK member.

1.4 “PAYBACK Member(s)” means a PAYBACK customer, who is enrolled as a member of PAYBACK holding a valid PAYBACK card/membership number. Membership to the program is governed by these rules set by LSRPL for this program which are subject to change.

1.5 “PAYBACK Membership Account/ PAYBACK Membership” means the account where the PAYBACK Member's PAYBACK Points will be accumulated.

1.6 “PAYBACK Network“ means all the PAYBACK Partners and PAYBACK for the time being taken as a whole.

1.7 “PAYBACK Partner“ means any or all of the present or future entities, partners, shops, departmental stores, airlines, hotels, restaurants, car rental companies and other participating establishments in the program whether with online or offline presence, in agreement with LSRPL, where members can accumulate PAYBACK points for purchase of goods and services.

1.8 “PAYBACK Point(s)“ is the unit currency of the program. PAYBACK Members are awarded PAYBACK Points for earn activities carried out by the PAYBACK Member within the PAYBACK network.

1.9 “PAYBACK Rewards“ means the rewards as enlisted by the rewards supplier in the PAYBACK Rewards Catalog as communicated from time to time.

1.10 “PAYBACK Rewards Catalog“ means the periodical rewards catalog issued and maintained by LSRPL for the program, containing the PAYBACK Rewards currently available in the program and the number of PAYBACK Points required for them.

1.11 “Program” means the PAYBACK multi partner loyalty program, managed and operated by LSRPL offering benefits, facilities or arrangements to PAYBACK Members by reason of their membership into PAYBACK program, whereby PAYBACK points are accumulated on every Earn Activity made by PAYBACK Members within PAYBACK network and such PAYBACK points may be used by the PAYBACK Member for redemption of PAYBACK Points through the PAYBACK Rewards Catalog and Redemption at PAYBACK Partners.

1.12 "Redemption" means any activity, which results in exchange of PAYBACK Points by a PAYBACK Member for PAYBACK Rewards at PAYBACK Rewards Catalog or at PAYBACK Partner

1.13 “Supplier“ shall mean an independent third party responsible for the purchase and sale of the PAYBACK Rewards to the PAYBACK Members.

1.14 “Working Days” means the period from Monday to Friday.

Top2 General Conditions 2.1 The PAYBACK Member agrees that by using the PAYBACK Card or by entering his/her PAYBACK number at www.payback.in or at any PAYBACK Partner online or offline, he/she is deemed to have read and understood the these terms and conditions of the Program and confirms that he/she is bound by these terms and conditions and any changes to it from time to time and such other terms as specified from LSRPL from time to time.

2.2 Membership into PAYBACK Program is voluntary, open to all natural persons above the age of 18 with a correct mailing address in India.

2.3 LSRPL reserves the right to modify these Terms and Conditions and such changes shall be deemed effective immediately upon posting of the modified Terms and Conditions on www.payback.in . Members’ continued holding of the PAYBACK Membership Account following the posting of changes on www.payback.in will indicate their acceptance of changes.

2.4 PAYBACK membership is valid for lifetime of the PAYBACK Member unless terminated in accordance with these terms and conditions. In case of any member carrying any old membership account carrying any expiry date, may exchange the card with the new PAYBACK card having the lifetime validity at no extra cost.

2.5 PAYBACK Membership Account is not a payment medium or payment instrument.

2.6 PAYBACK Membership is non-transferable, except as specified in this terms and conditions. PAYBACK Points are non-negotiable, nonredeemable by cash and cannot be gifted, awarded or rewarded to any other person than the PAYBACK Member himself.

2.7 PAYBACK Members will be personally liable for any and all costs, taxes, charges, claims or liabilities of whatever nature arising from the provision or availability of benefits, facilities or arrangements provided or made available to a PAYBACK Member, by PAYBACK Partners, as a result of his/her membership in the Program.

2.8 The PAYBACK card at all times remains the property of LSRPL, which reserves the right at any time in its absolute discretion and without giving notice to such member to deactivate the PAYBACK Membership. The PAYBACK Member must return or destroy his/her PAYBACK card without delay whenever requested by LSRPL and in such circumstances cannot redeem the PAYBACK Points, which will automatically expire

2.9 LSRPL will endeavor to ensure that the services, benefits, facilities and arrangements as expressed or advertised by the PAYBACK Partners will be available to the PAYBACK Members. However, LSRPL will not be liable for any loss or damage, whether direct or indirect, arising from the provision or non-provision whether whole or part, of any such services, benefits, facilities or any other arrangements by the PAYBACK Partners.

2.10 When a PAYBACK Member seeks to use or obtain any of the services, benefits, facilities and arrangements as offered by the PAYBACK Partner, the provisions of such services, benefits, facilities or arrangements will be subject to the respective terms and conditions of the PAYBACK Partner, being the provider of the said benefits, facilities and arrangements.

2.11 LSRPL shall not be liable for any loss or damage, whether direct or indirect, resulting from termination or change of the Program or any of its facilities, benefits or arrangements which are made available to the PAYBACK Members, including without limitation, PAYBACK Partner's withdrawal or the withdrawal or limiting of any such services, benefits or facilities.

2.12 The Program of PAYBACK may be modified at the sole discretion of LSRPL from time to time without intimation to the PAYBACK Member.

2.13 LSRPL shall not be liable in the event it fails to fulfill any of its obligations under this terms and conditions due to flood, earthquake, storm, cyclone or any other acts of god of similar nature, war, strike, lockout, or governmental or judicial or quasi-judicial policies/intervention/direction /prohibition or change in law or for any other reasons beyond its control.

2.14 A waiver of any of the terms and conditions by LSRPL shall not be deemed to be a continuing waiver, but shall apply solely to the instances to which the waiver is directed.

2.15 A PAYBACK Card shall be accepted only at locations identified in the list provided to the PAYBACK Members at www.payback.in. LSRPL can at any time without intimation to the PAYBACK Members add and / or delete PAYBACK Partners from such list. The same shall be updated on www.payback.in.

2.6 PAYBACK Membership is non-transferable, except as specified in these terms and conditions. PAYBACK Points are non-negotiable, non-redeemable by cash and cannot be gifted, awarded or rewarded to any other person than the PAYBACK Member himself.

2.7 PAYBACK Members will be personally liable for any and all costs, taxes, charges, claims or liabilities of whatever nature arising from the provision or availability of benefits, facilities or arrangements provided or made available to a PAYBACK Member, by PAYBACK Partners, as a result of his/her membership in the Program.

2.8 The PAYBACK card at all times remains the property of LSRPL, which reserves the right at any time in its absolute discretion and without giving notice to such member to deactivate the PAYBACK Membership. The PAYBACK Member must return or destroy his/her PAYBACK card without delay whenever requested by LSRPL and in such circumstances cannot redeem the PAYBACK Points, which will automatically expire.

2.9 PAYBACK will endeavor to ensure that the services, benefits, facilities and arrangements as expressed or advertised by the PAYBACK Partners will be available to the PAYBACK Members. However, PAYBACK will not be liable for any loss or damage, whether direct or indirect, arising from the provision or non-provision whether whole or part, of any such services, benefits, facilities or any other arrangements by the PAYBACK Partners.

2.10 When a PAYBACK Member seeks to use or obtain any of the services, benefits, facilities and arrangements as offered by the PAYBACK Partner, the provisions of such services, benefits, facilities or arrangements will be subject to the respective terms and conditions of the PAYBACK Partner, being the provider of the said benefits, facilities and arrangements.

2.11 PAYBACK shall not be liable for any loss or damage, whether direct or indirect, resulting from termination or change of the Program or any of its facilities, benefits or arrangements which are made available to the PAYBACK Members, including without limitation, PAYBACK Partner's withdrawal or the withdrawal or limiting of any such services, benefits or facilities.

2.12 The Program of PAYBACK may be modified at the sole discretion of PAYBACK from time to time without intimation to the PAYBACK Member.

2.13 PAYBACK shall not be liable in the event it fails to fulfill any of its obligations under these terms and conditions due to flood, earthquake, storm, cyclone or any other acts of god of similar nature, war, strike, lockout, or governmental or judicial or

quasi-judicial policies/intervention/direction /prohibition or change in law or for any other reasons beyond its control.

2.14 A waiver of any of the terms and conditions by PAYBACK shall not be deemed to be a continuing waiver, but shall apply solely to the instances to which the waiver is directed.

2.15 A PAYBACK Card shall be accepted only at locations identified in the list provided to the PAYBACK Members at www.payback.in. LSRPL can at any time without intimation to the PAYBACK Members add and / or delete PAYBACK Partners from such list. The same shall be updated on www.payback.in.

2.16 PAYBACK Members are required to inform all changes in the contact detail to ‘PAYBACK Contact Center’ or at www.payback.in. If a PAYBACK Member fails to provide change of address information immediately, PAYBACK or its Partners will not be responsible for any delay in delivery of the products/ services ordered by the PAYBACK Member

2.17 All PAYBACK Point dispute complaints older than 45 Working Days from the date of the transaction will not be entertained. The PAYBACK Member must provide proof of transaction as required to register any PAYBACK Point dispute. 2.8 The PAYBACK card at all times remains the property of LSRPL, which reserves the right at any time in its absolute discretion and without giving notice to such member to deactivate the PAYBACK Membership. The PAYBACK Member must return or destroy his/her PAYBACK card without delay whenever requested by LSRPL and in such circumstances cannot redeem the PAYBACK Points, which will automatically expire.

2.18 The PAYBACK Member acknowledges and understands that PAYBACK is merely an intermediary and does not assume any liability or acquire any right, title or interest in the Rewards. PAYBACK is only engaged in the management of the Rewards displayed in the PAYBACK Rewards Catalog; however all the Rewards are offered by the Vendors and Partners to the Members directly.

Top3 Enrolment in the Program 3.1 It is the PAYBACK Members' responsibility to share the correct communication details with PAYBACK at the time of enrolling into the Program

3.2 Prospective PAYBACK Members can enroll into the Program at selected PAYBACK Partner outlets or on www.payback.in, by filling in the registration form. PAYBACK Partners may also enroll prospective PAYBACK Members to the Program.

3.3 PAYBACK shall reserve the right to offer the Program by invitation to any Prospective PAYBACK Members as it may deem fit. Membership to the Program is at the sole discretion of PAYBACK and it may refuse membership to any applicant without assigning any reasons.

3.4 Each PAYBACK Member can have a maximum of one PAYBACK Card at any point in time, unless otherwise specified. If a PAYBACK Member is found to have multiple memberships in the Program, PAYBACK may choose to restrict any of the PAYBACK Membership.

3.5 If a PAYBACK Member holds more than one PAYBACK Card, it is advisable that the PAYBACK Member calls ‘PAYBACK Contact Center’ requesting an account aggregation. PAYBACK on such request shall cancel that card(s) which the PAYBACK Member does not want to retain and transfer the PAYBACK Points, earned if any, into a single PAYBACK Membership Account

Top4 Use of PAYBACK Card and PAYBACK Membership 4.1 By using his/her PAYBACK Card and/or stating his/her PAYBACK number to LSRPL and/or any PAYBACK Partners, a PAYBACK Member grants his/her consents to LSRPL creating, storing, maintaining and updating the PAYBACK Member’s data. Such data shall include membership data (like name, address, telephone number, mobile number, date of birth, areas of interest, preferences etc. as provided by the PAYBACK Member), usage data (including without limitation, transactions and PAYBACK Points accrued at various PAYBACK Partners, etc.), and data concerning contacts with LSRPL (including without limitation, enquiry regarding membership) for the purpose of providing relevant information and customer services to the PAYBACK Member. in connection with the Program. All data relating to the PAYBACK Members shall be protected and used by LSRPL in the manner indicated in LSRPL’s Privacy Policy.

4.2 If any PAYBACK Member loses the PAYBACK card, the PAYBACK member must inform ‘PAYBACK Contact Center’ immediately. Till such time the loss has been reported to LSRPL, LSRPL shall not be liable for any losses incurred by misuse of such PAYBACK Card. A new PAYBACK Card will be issued to such PAYBACK Member on request after blocking and cancellation of the old PAYBACK Card and after due and proper verification by PAYBACK. The fresh PAYBACK Card will indicate a fresh PAYBACK Card number, however all other PAYBACK Membership Account details and the PAYBACK Points will continue to be retained as is.

Top5 Accrual of PAYBACK Points 5.1 PAYBACK Members can accrue PAYBACK Points earned by them through a transaction with a PAYBACK Partner for the purchase of goods or services paid by cash, credit/debit card, cheque, online payment, standing instruction or any other means of payment agreed upon by the PAYBACK Partner.

5.2 PAYBACK Members will also be awarded PAYBACK Points for non-transactional activities which include goodwill points as well as bonus points. Bonus points would be communicated from time to time through www.payback.in or through any other means of communication as decided by PAYBACK from time to time.

5.3 PAYBACK Points awarded may vary between different PAYBACK Partners depending on the arrangement with the PAYBACK Partner. Details of all PAYBACK Points will be communicated to the PAYBACK Members through www.payback.in or through any other means of communication as decided from time to time.

5.4 To accrue PAYBACK Points, a PAYBACK Member must present his/her PAYBACK Card or PAYBACK number at the time of completing the Earn Activity. If a PAYBACK Member fails to present the PAYBACK card or PAYBACK membership number when visiting or on availing such services, this may result in the applicable PAYBACK Points not being accrued by the PAYBACK Member and in such instance PAYBACK or the PAYBACK Partner shall not be responsible in this regard.

5.5 The method of earning PAYBACK Points from PAYBACK Partners is subject to change from time to time. Such changes will be communicated through www.payback.in and through any other means of communication as decided by LSRPL from time to time.

5.6 PAYBACK Partners may change any of the terms and conditions of their business at any time without notice to the PAYBACK Member. PAYBACK is not responsible for informing PAYBACK Members of any such changes. PAYBACK has no liability for the acts and omissions of the PAYBACK Partners.

5.7 All PAYBACK Members are required to obtain and preserve for a period of 45 Working Days appropriate documentation for all transactions done with PAYBACK Partners that earn PAYBACK Points. It is the PAYBACK Member's responsibility to ensure that the Electronic Data Collection generated transaction slip is accurate.

5.8 PAYBACK has no liability for the acts and omissions of the PAYBACK Partners.

Top6 PAYBACK Points calculation 6.1 PAYBACK Points accrued through transactions at PAYBACK Partners shall be credited to member's account within 45 working days.

6.2 PAYBACK Points accrued through any other Earn Activity shall be credited to PAYBACK Member's account within such period as is mentioned for such Earn Activity

6.3 PAYBACK Point’s will not be credited back in the Payback Membership Account in case(i) the PAYBACK Member decides to return the goods and services, forfeited and unused services or(ii) Goods or services acquired by using PAYBACK Points.

6.4 PAYBACK Points are accrued in whole. PAYBACK Members will not be awarded PAYBACK Points in fractions.

6.5 PAYBACK Points are valid for a period of three years from the date of transaction within the PAYBACK Network. PAYBACK Points shall expire after a time determined by PAYBACK and the PAYBACK Member shall not be entitled to redeem any of such lapsed PAYBACK Points.

6.6 The PAYBACK membership has lifetime validity, but the points carry a three year validity and is guided by the terms mentioned in clause 6.5

6.7 PAYBACK Points from a PAYBACK Member's account cannot be pooled or combined with the PAYBACK Points of another PAYBACK Member's account.

6.8 If PAYBACK Members participate in Earn Activities at more than one PAYBACK Partner, subject to the consent of the PAYBACK partners, the PAYBACK Members are eligible for multiple memberships in the Program and the PAYBACK points will be credited to the respective PAYBACK membership accounts.

6.9 Complaints on PAYBACK Points not credited to account from any PAYBACK Partner will be entertained only if the date of transaction is not older than 45 working days. The PAYBACK Member must provide proof of transaction as required by LSRPL to register any PAYBACK Point dispute

6.10 The respective PAYBACK Partners are responsible for the PAYBACK Points issued under this Program and if any of them goes into liquidation or non-payment for these points or any similar event, LSRPL shall not be liable to honour PAYBACK Points which have been credited to the PAYBACK Membership account and are yet to be redeemed, but have not been fully funded by the PAYBACK Partner as on that date. In such an event, such PAYBACK Points will be removed from the PAYBACK Membership Account without prior intimation.Top7 Transfer of PAYBACK Points 7.1 At no time can PAYBACK Points be credited to or PAYBACK Rewards request be issued to, purchased by, or sold to or otherwise transferred to any person other than the PAYBACK Member. Any such PAYBACK Points or requests for PAYBACK Rewards are void. Any person who commits such acts is liable for damages, litigation and related costs to PAYBACK, which reserves the right, to terminate the PAYBACK membership of the transferor or remove such person from the PAYBACK Network or deactivate such transferor’s PAYBACK Membership Account.

Top8 PAYBACK Point statement, Program updates & notices 8.1 PAYBACK Members can call the ‘PAYBACK Contact Center’ numbers or register on www.payback.in in the “My Accounts” page for obtaining a summary of their recent transaction and obtaining their PAYBACK Point balance.

8.2 Any notice, information, intimation, change, modification, alteration of the PAYBACK Rewards Catalog shall be deemed to have been given to the PAYBACK

Member forthwith upon updating HYPERLINK http://www.payback.in of such changes, modification, alteration or notice on

Top9 Redemption of PAYBACK Points 9.1 PAYBACK Points can be redeemed against the PAYBACK Rewards Catalog or within the PAYBACK Network, subject to the PAYBACK Member providing the required credentials vis-a-vis customer information already provided by the PAYBACK Member

9.2 PAYBACK will maintain a PAYBACK Rewards Catalog on www.payback.in specifying the products and services which would be available for PAYBACK Rewards against PAYBACK Points accumulated by a PAYBACK Member. Redemption against PAYBACK Rewards Catalog can happen by approaching the ‘PAYBACK Contact Center’ and/or through login at www.payback.in.

9.3 All the items featured in the PAYBACK Rewards Catalog are subject to availability and suppliers warranties and restrictions at the time of claiming the PAYBACK Rewards. In case an item selected by a PAYBACK Member is not available, PAYBACK Members may choose to select from the other available items from the PAYBACK Rewards Catalog.

9.4 Subject to clause 9.8 PAYBACK Rewards once requested cannot be canceled or withdrawn or changed and the PAYBACK Points used for the same cannot be refunded.

9.5 On receipt of the PAYBACK Rewards request by ‘PAYBACK Contact Center’ or www.payback.in or visiting selected online and offline PAYBACK Partners PAYBACK Points will automatically be deducted from the accumulated PAYBACK Points from the PAYBACK Members account.

9.6 All requests issued for PAYBACK Rewards are subject to any statutory regulations, rules and restrictions, if any and the PAYBACK Member agrees to abide by such statutory regulations, rules and restrictions.

9.7 PAYBACK Rewards have no monetary refund value.

9.8 All orders placed via PAYBACK Contact Centre, www.payback.in and at PAYBACK Partner online stores cannot be canceled.

9.9 For the purpose of redemption, the PAYBACK Member will directly enter into a sale/ purchase relationship with the concerned vendor/ supplier of the PAYBACK Rewards. PAYBACK or LSRPL shall only act as an agent for redemption of PAYBACK points and not otherwise whatsoever.

Top10 Termination of PAYBACK membership 10.1 A PAYBACK Member may terminate his/her PAYBACK membership by calling ‘PAYBACK Contact Center’ and requesting for termination. The

PAYBACK Member shall provide the required credentials vis-a-vis customer information already provided by the PAYBACK Member.

10.2 Misuse of PAYBACK card or the membership benefits may result in termination of the membership or withdrawal of benefits at the sole discretion of LSRPL.

10.3 Disqualification of a PAYBACK Member, arising out of his/her misconduct, fraud and misuse of PAYBACK Rewards or acts in a manner inconsistent with any central/state/local laws, statutes or ordinances, may result in immediate termination of PAYBACK membership and cancellation of all PAYBACK Points and PAYBACK Rewards. Any PAYBACK Member so disqualified shall not be entitled to redeem his PAYBACK Points after such disqualification.

10.4 Upon the death of a PAYBACK Member, his/her PAYBACK membership account will be closed and all outstanding PAYBACK Points will expire.

Top11 Miscellaneous 11.1 Settlement of disputes: terms and conditions, set herein, shall be governed by the laws of India only. All disputes arising under the terms and conditions shall be attempted to be resolved through negotiations. Only in case, such negotiations are unsuccessful, the Member shall resort to legal recourse, which shall be subject to the exclusive jurisdiction of the competent courts in Bangalore only. All claims and disputes arising under the terms and conditions should be notified to LSRPL within 45 working days from the event date after which no PAYBACK Member shall have any claim against LSRPL.

11.2 LSRPL or its Parent Company shall have the right to transfer, assign and sell in any manner, in whole or in part, the Program to any third party of its choice without reference or intimation to the PAYBACK Members.

11.3 PAYBACK membership enrollment and eligibility, earning PAYBACK Points, claiming PAYBACK Rewards, availability of PAYBACK Rewards and redemption are subject to the terms and conditions herein and are subject to any applicable laws and regulations.

11.4 LSRPL reserves the right to terminate the Program, by giving 30 working days notice to all PAYBACK Members.

11.5 Upon termination or withdrawal of the Program, all PAYBACK Members will be given 30 working days time within which they may use the PAYBACK Points in their PAYBACK Membership Account to request for PAYBACK Rewards, after which the PAYBACK Points will be purged or cancelled.

11.6 PAYBACK and PAYBACK Partners shall not be liable to any PAYBACK Member or his/her nominee or companion, for any indirect or consequential loss, damage or expense of any kind whatsoever, arising out of or in connection with PAYBACK, including the functioning of the helpline and/or www.payback.in, and/or provision or the refusal to provide any benefits, whether such loss, damage or expense

is caused by the negligence or otherwise, and whether LSRPL and/or any of its PAYBACK Partners have any control over the circumstances giving rise to the claim or not.

11.7 Every PAYBACK member acknowledges, represents and warrants that he is the sole and exclusive owner of his PAYBACK card and the only authorized user of his PAYBACK account's login credentials. PAYBACK member also accepts the sole responsibility to keep his PAYBACK card & account details confidential. He is responsible for all the orders placed and other activities in the account (like profile changes, address change).

11.8 PAYBACK will not ask for PAYBACK Member’s password and other details through any e-mail or SMS. Please beware of spam mails and phishing and do not share your PAYBACK Membership Account details with mail id which appear to be coming from unauthorized sources.

Top12 Redemption terms and conditions 12.1 Availability of the PAYBACK Rewards and PAYBACK Points required for Redemption in PAYBACK Rewards Catalog are subject to change without prior notice.

12.2 All PAYBACK Rewards sent will be as per the description mentioned in the PAYBACK Rewards Catalog

12.3 Travel PAYBACK Rewards are subject to availability and normal airline conditions of carriage. All travel rewards are subject to their specific terms and conditions and terms and conditions of the Suppliers, travel agents and airlines.

12.4 Selection of PAYBACK Rewards offered for Redemption is and will be at the sole discretion of PAYBACK or its suppliers and is liable to change without prior notice.

12.5 PAYBACK will not be held responsible where any Supplier of Payback Rewards withdraws, cancels, becomes non-functional, alters or amends those PAYBACK Rewards.

12.6 PAYBACK is not responsible for changes to, or discontinuance of, any Supplier or Supplier product or service, or if any Supplier withdraws from the Program or for any effect on or devaluation of PAYBACK Rewards caused by such change, discontinuance, or withdrawal. PAYBACK Members may not rely upon the continued availability of any PAYBACK Rewards or award level.

12.7 LSRPL does not accept liability for damage to persons or property whatsoever caused in relation To PAYBACK Rewards redeemed by PAYBACK Members in the Program.

12.8 PAYBACK Rewards image displayed on the PAYBACK Rewards Catalog is merely indicative and subject to change as per availability and is not final.

13 Warranty / Guarantee 13.1 All warranties and guarantees on the PAYBACK Rewards are the sole responsibility of the Suppliers providing the PAYBACK Rewards. LSRPL shall not be liable or responsible for any defect or deficiency in the PAYBACK Rewards, whatsoever. All guarantees and warranties on the PAYBACK Rewards shall be transferred as is from the manufacturer or the Supplier.

13.2 PAYBACK Members must contact the respective supplier/ manufacturer in case of any defect or deficiency in the PAYBACK Rewards. Alternatively, the PAYBACK Member may choose to contact ‘PAYBACK Contact Center’ for any defect or deficiency in the PAYBACK Rewards. In such event, PAYBACK will purely act as a complaint routing agent. PAYBACK will not be liable or responsible for the products and services offered through the PAYBACK Rewards Catalog and PAYBACK gives no warranty with respect to quality of goods acquired or their suitability for any purpose.

13.3 PAYBACK Rewards in the nature of gift vouchers or vouchers featured in the PAYBACK Rewards Catalog always carry a validity period, post which these vouchers will not be honoured by the Supplier or issuer of gift voucher or voucher. All gift vouchers and vouchers will be subject to their respective terms and conditions of the Supplier or issuer.

13.4 In case of non receipt of the warranty card for any PAYBACK Reward, the PAYBACK Member must inform PAYBACK Contact Center.

Top14 Product Delivery 14.1 All reasonable efforts would be taken by the Supplier to ensure that delivery of PAYBACK rewards are fulfilled within 10 working days of the receipt of the order unless the delay is due to conditions beyond the control of the Supplier or unless otherwise specified. PAYBACK will not be liable for any delay beyond the time period specified herein.

14.2 Once a PAYBACK Reward is dispatched through a courier by the Supplier & incase of a delay by the courier company in getting the PAYBACK Reward delivered to the PAYBACK Member, the PAYBACK Member should contact the courier company.

14.3 Redemption orders from PAYBACK Members once given to LSRPL cannot be cancelled or withdrawn or changed. PAYBACK Rewards once delivered cannot be returned or cancelled by a PAYBACK member, unless there is a defect in the PAYBACK Rewards.

14.4 In case of flowers or perishable products the cost of the returned PAYBACK Rewards will be borne by the PAYBACK Member.

14.5 For all Redemptions on www.payback.in, please ensure your contact details are valid and accurate. If not, please update your PAYBACK Membership Account by logging in to www.payback.in or calling ‘PAYBACK Contact Center’.

14.6 If a PAYBACK Member has not given the correct address or is not available at the mentioned address at the time of delivery, the PAYBACK Reward will be delivered to the person available at the given address. PAYBAVK will not be held responsible and will not take any liability in such instance.

14.7 If PAYBACK team does not receive any complaint of non-receipt of PAYBACK Reward within 20 working days from the date of Redemption of the PAYBACK Rewards it shall be deemed that the PAYBACK Member has received the PAYBACK Reward.

14.8 Delivery of the PAYBACK Reward to the opted office address or apartment address will be done at the reception or the front desk, if the case may be. Such delivery of PAYBACK Rewards would be at the sole risk of the PAYBACK Member.

14.9 On Redemption, PAYBACK Points would automatically be removed from accumulated PAYBACK Points in the PAYBACK Member's account.

14.10 PAYBACK Points are redeemable only against rewards, vouchers or services as featured in PAYBACK Rewards Catalog, as updated from time to time, as well as within the PAYBACK Network. Information supplied by a PAYBACK Member on the Redemption of certain PAYBACK Rewards may be used by LSRPL or the Supplier for the purposes of fulfilling the Redemption request.

14.11 Order confirmation mails will be sent only for orders received through www.payback.in.

14.12 For all web orders, Please ensure shipping address, Mobile number & email address is checked before the order is placed on website. This information can be viewed under the “My account” section

14.13 SMS update will be sent to the PAYBACK Members after placing a redemption order at the PAYBACK Rewards Catalog. This SMS will be sent to the mobile number provided by the PAYBACK Member. Members are advised to opt out of DND in order to continue getting the regular SMS updates on the same. PAYBACK will not be responsible for any blockage, restriction or regulation imposed by regulators, leading ot inability of communication or delay in communication of any updates or information, whatsoever.

14.14 PAYBACK reserves the right to change or cancel the Program without prior notice. Redemption claims submitted prior to the effective date of the change or cancellation of the Program will still be honored within a 30-day time limit.

14.15 In the event of a dispute between LSRPL and a PAYBACK Member on the PAYBACK Reward will be subject arbitration in Bangalore as per the Indian

Arbitration and Conciliation Act, 1996. The number of Arbitrators shall be three, where each Party will have the right to appoint one(1) Arbitrator and the two(2) Arbitrators will appoint the third Arbitrator. The language to be used in the arbitral proceedings will be English

14.16 All logos and trademarks on the PAYBACK Rewards Catalog and on the PAYBACK Rewards are owned by the respective companies.

14.17 The PAYBACK Member acknowledges and agrees that LSRPL shall not be liable or responsible for the Rewards offered through the PAYBACK Rewards Program. All Rewards are offered to the Members directly by the Vendors or suppliers.

14.18 PAYBACK shall not be held liable for any damage caused to the PAYBACK Reward while in transit from the Vendors’ location to the PAYBACK Members’ location. All complaints regarding the same shall fall within the terms cited in clause 13 herein above (Warranty / Guarantee).

Top15 Return / Exchange Policy. If the PAYBACK redemption order delivered to the PAYBACK member is damaged, or defective, or is different from what was ordered from the supplier, product can be returned as per the return policy. To get a defective item replaced, please follow the following steps:-

To get a defective item replaced, please follow the following steps:-

15.1 PAYBACK members must contact the respective supplier/ manufacturer in case of any defect or deficiency in the PAYBACK rewards. Alternatively, the PAYBACK member may choose to contact PAYBACK Contact Centre, within 7 days from the date of delivery.

15.2 The defective/damaged product will be recalled within 2 - 3 days from the complaint date and a replacement product will be shipped upon receipt of the defective product by the supplier.

15.3 Return of a product will be accepted by the supplier only if it is unused and is with the original packing along with accessories / warranty cards / user manuals / tags / labels if any for branded products only.

15.4 In case supplier of the product is unable to replace the damaged / defective product due to non-availability of stock/otherwise, PAYBACK points will be refunded to member's account.

Steps to be followed for pickup of a damaged / defective product

15.5 Supplier team will inform the date and time when the courier person will reach member's address for a pick up.

15.6 PAYBACK member should ensure that the product is in packed condition and member or member's representative to be available at the designated date, time and address for handover of the product to the courier person.

15.7 The return status can be tracked with the tracking number provided by the courier company at the time of the courier pick up in their website.

15.8 New product replacement will be done only after return of the old product.

Non availability of customer at the time of courier initiated pick up or for quick resolution of complaint

PAYBACK member will be requested to courier the product back at the address provided by PAYBACK team.

16 NATIONAL PARTNERSTopMakeMyTrip.com 1. Accrual of PAYBACK Points through approved transactions with Makemytrip.com is as per the following earning structure:Products and Services Points earned per Rs. 200 spent on base amount*Domestic Air Tickets 1International Air Tickets (only ex India) 1Bus Tickets 1Online Hotel Booking(only Domestic) 2Domestic Holiday 2International Holiday 2

*Base Amount = Total Amount – Total Tax – Any other discount availed2. To accrue PAYBACK points, the PAYBACK member must quote his/her PAYBACK card number at the time of completing the transaction. If a member fails to quote PAYBACK card number when availing products or services as mentioned in point no. 1 herein above, will result in failure to earn the PAYBACK points by the member and MAKEMYTRIP shall not be responsible in this regard.

3. PAYBACK and MakeMyTrip.com shall have the right to change, limit, modify or cancel the rules, regulations, rewards, or PAYBACK Point structure of the program at any time without any notice to the Payback Members.

4. PAYBACK and Make MyTrip will not be responsible for any delay, misdirected, incomplete transaction made by the PAYBACK Member.

5. All PAYBACK Points earned by the PAYBACK Member, shall be credited to the PAYBACK Member’s Membership Account within 48 Hrs after travel end date or maximum 45 working days.

6. PAYBACK Member can earn points from MakeMyTrip.com only for the base amount of the transaction i.e., Total Transaction Amount reduced by the Total Tax and any other discount availed.

7. MakeMyTrip shall not be liable for any loss or damage, whether direct or indirect, resulting from termination or change of the Program or any of its facilities, benefits or arrangements which are made available to the PAYBACK Members, by PAYBACK Partners, including without limitation, PAYBACK Partner's withdrawal or the withdrawal or limiting of any such services, benefits or facilities

8. Make My Trip shall not be liable in the event it fails to fulfill any of its obligations under this terms and conditions due to flood, earthquake, storm, cyclone or any other acts of god of similar nature, war, strike, lockout, or governmental or judicial or quasi-judicial policies/intervention/direction /prohibition or change in law or for any other reasons beyond its control.

9. PAYBACK Members are required to obtain and preserve for a period of 60 Working Days, from the travel end date, all appropriate documentation (including Electronic Data Collection generated transaction slip) for transactions done with Make MyTrip that earn PAYBACK Points.

10. The PAYBACK Member shall also be governed by the terms and conditions, disclaimers and privacy policy of Make My Trip and My Trip Rewards with respect to availing/purchasing Products and services of Make My Trip and and the Program terms and conditions with respect to usage of PAYBACK Card.

11. The terms and conditions under this section are subject to change by the management of Make My Trip.com at their discretion.

TopICICI BankICICI Bank's Debit Card terms and conditions: 1. ICICI Bank has entered into an agreement with LSRPL to participate in the Program.

2. All ICICI Bank Debit card holders are eligible to earn ICICI Rewards Points on their Debit card retail spends transactions. The reward points are issued by ICICI Bank. (ICICI Bank Debit card rewards program)

3. All rewards points earned on ICICI Bank Debit card rewards program shall be transferred as PAYBACK Points in the Program

4. PAYBACK shall arrange to create necessary PAYBACK membership accounts for the active Debit card customers as intimated by ICICI Bank to LSRPL. LSRPL shall arrange to link the respective Debit card account with PAYBACK Membership Account. LSRPL at its discretion decides the issuance of PAYBACK Membership Account and PAYBACK Card.

5. ICICI Bank Debit card customers who have earned ICICI reward points can contact PAYBACK Contact Center to check their membership and PAYBACK card status.

6. PAYBACK shall upload all the reward points issued in ICICI Bank Debit card rewards program into the respective PAYBACK Membership Account

7. ICICI Bank shall be responsible for all computation of ICICI reward points issued to their Debit card customers. Any dispute on the ICICI reward points shall have to be referred to them through their respective customer care numbers as mentioned on the website : www.icicibank.com

8. All ICICI reward points issued on your ICICI Bank Debit card rewards program shall be credited on your PAYBACK Membership Account within 45 days of receipt of information from ICICI Bank

9. Additional PAYBACK Points can be earned through the PAYBACK Card for the purchases at the select participating PAYBACK Partners upon swiping of the PAYBACK Card/quoting the card number and for eligible purchase transaction(s)

10. Redemption of the PAYBACK Points and the usage of PAYBACK Card will be allowed as per the Program terms and conditions

11. For all other info, please see our privacy policy.

TopICICI Bank’s Credit Card terms and conditions: 1. ICICI Bank has entered into an agreement with LSRPL to participate in the Program.

2. Select ICICI Bank Credit Card holders are eligible to earn PAYBACK points on their ICICI Bank Credit Card (they can earn points for all qualifying transactions which are defined by ICICI Bank) purchase transactions. The reward points are issued by ICICI Bank.

3. All Rewards points earned on ICICI Bank Credit Card Rewards program shall be transferred as PAYBACK Points in the Program (earlier i-mint).

4. PAYBACK shall arrange to create necessary PAYBACK Membership Accounts for the active Credit Card customers as intimated by ICICI Bank to PAYBACK. PAYBACK shall arrange to link the respective Credit Card account with PAYBACK membership account. PAYBACK at its discretion will decide the issuance of PAYBACK membership account and PAYBACK Card.

5. ICICI Bank Credit Card customers shall have to contact the PAYBACK Contact Centre to check their PAYBACK membership and PAYBACK Card status.

6. ICICI Bank shall be responsible for all computation of ICICI Bank Credit Card Rewards program points issued to their Credit Card customers. Any dispute on the

ICICI Bank Credit Card reward points shall have to be referred to them through their respetive customer care numbers as mentioned on the website: www.icicibank.com

7. All ICICI reward points issued on your ICICI Bank Credit Card Rewards program shall be credited on your PAYBACK membership account within 45 days of receipt of data from ICICI Bank. Additional PAYBACK Points can be earned through the PAYBACK Card for their purchases at the select participating PAYBACK Partners upon swiping of the PAYBACK Card/quoting the card number and for eligible purchase transaction(s) .

8. Redemption of the PAYBACK Points and the usage of PAYBACK Card will be allowed as per Program terms and conditions.

9. ICICI Bank identifies a credit card customer as delinquent based on the terms and conditions listed on their website(www.icicibank.com) and communicates the same to PAYBACK. PAYBACK shall purge the points issued by ICICI Bank for qualifying purchase transactions using credit cards under the PAYBACK reward program.

10. For all other info, please see our privacy policy.

TopHPCL1. Earn 1 Point For Every Rs. 100/-, for spends upto Rs. 15,000/- per month. However no single transaction/ swipe shall be for a sum exceeding Rs. 5,000/- & maximum of 2 transactions at HPCL outlets per day.

2. PAYBACK Members would be awarded points only at the time of transaction at point of sale.

3. No PAYBACK Points will be credited to PAYBACK Member’s account in case they do not enter / state their PAYBACK card / Membership Account number at the time of purchase.

4. The PAYBACK points would be credited in 7 working days from the date of transaction , irrespective of mode of payment, i.e. Cash, credit card, debit card, cheque, DD etc.

5. In case the dealer is extending credit to the PAYBACK Member for his purchase, the dealer holds the right to refuse awarding of PAYBACK Points to such PAYBACK Member.

6. In case a PAYBACK Member is a member of 2 different HPCL loyalty programs, the PAYBACK Member will be rewarded points only through one of the programs for the transaction as determined by HPCL.

7. PAYBACK Points will be awarded only on purchase of fuel and lubes at the participating outlets listed on www.payback.in

8. More than two transactions in a day at any participating HPCL outlets will not be credited to the PAYBACK Membership Account.

9. The PAYBACK Card is not meant for travel agents and would not be eligible for any PAYBACK Points. In case it is found that a travel agent has accrued points by not disclosing his status as travel agent all the PAYBACK Points so accrued will be purged.

10. The terms and conditions under this section are subject to change by the management of HPCL at its own discretion.

11. The PAYBACK Member shall also be governed by the terms and conditions, disclaimers and privacy policy of HPCL with respect to use of services of HPCL and the Program terms and conditions with respect to usage of PAYBACK Card.

12. If a PAYBACK Member uses HPCL/ICICI co-branded credit card as a mode of payment he/she need not use their PAYBACK Card for such transaction. In such event, the PAYBACK Member will be granted a 2.5% surcharge waiver. No PAYBACK points will be provided for such purchase The terms and conditions under this section are subject to change by the management of HPCL at its own discretion.

TopFUTURE GROUP1. FUTURE GROUP has entered into an agreement with LSRPL to participate in the Loyalty Program. Refer to www.payback.in for updated list of FUTURE GROUP affiliates, participating in the PAYBACK Loyalty program.

2. By becoming a PAYBACK Member, the Member authorizes FUTURE GROUP (as Participating Partner of PAYBACK) to communicate, from time to time, regarding contact details provided by the Member, information on offers related to the PAYBACK Program etc.

3. PAYBACK points awarded at FUTURE GROUP may vary and may exclude certain range of merchandise. For e.g. Mobiles, Jewellery, etc. Refer PAYBACK website for updates and amendments on earning of PAYBACK points program terms, conditions and procedures.

4. Transactions made through credit note purchase do not qualify for PAYBACK points.

5. This card can be used at all PAYBACK participating partner

6. Points accrued by a PAYBACK customer will be credited to their account, only after 72 hrs from issuance of points.

7. The registration process will be completed within a period of 4 weeks from the date of receipt of duly completed Registration Form.

8. Online registration will take minimum of 48 hrs for activation.

9. Customers will have to use their card both for earning and redemption.

10. The payback points shall accrue to a member only after receipt and realization of the total payment on the relevant invoice.

11. Redemption of PAYBACK Points at any FUTURE GROUP Stores shall only be by way of issue of FUTURE GROUP Gift vouchers. Gift Voucher denominations may vary. FUTURE GROUP reserves the right to change the mode of redemption from time to time.

12. Claims on PAYBACK Points not credited to a PAYBACK Member's account from any transaction at a Future Group Store will be entertained only if the date of transaction is on or before 30 days from the date of transaction, and the PAYBACK Member must provide proof of transaction as required by Future Group to register such claim.

13. The PAYBACK Points earning structure shall be as under FUTURE GROUP has the right to change, limit, modify or cancel rules, regulations, rewards, and PAYBACK Point structure at any time without notice. The Points Structure can also be restricted/modified by FUTURE GROUP during certain SALE events.

Note: Air India, Airtel, Lifestyle & MK Retail are not PAYBACK partners anymore. Hence earning of PAYBACK points for the transactions at either of the above is suspended. No separate communication will be sent to any PAYBACK member regarding this change.17 Facebook The PAYBACK fan page is intended as an informative platform for all queries on the PAYBACK program and the PAYBACK point balance of our members. We are looking forward to a free exchange of views, but we reserve the right to remove posts or photos that:

are insulting, defamatory, disparaging, pestering, threatening, racist or obscene violate the copy right or intellectual property of third parties tolerate or support illegal activities are fraudulent, deceptive or misleading are sexist or insulting contain spam or could cause technical breakdowns on this page violate local, regional, national or international law or regulations

Note: PAYBACK discourages its customers from disclosing their PAYBACK loyalty card numbers, contact numbers and any other personal information on PAYBACK India Facebook page, for data security reasons. PAYBACK reserves the sole discretion to delete all or any such personal information of its customers from PAYBACK India Facebook page, without intimation. PAYBACK shall not be responsible for misuse of personal information by third parties, whatsoever.

A Sophisticated marketing solution:

Multi-brand loyalty is going to infuse excitement in shopping experience, ensuring collective benefits for the participating brands. Vijay Bobba, CEO of Payback India, elaborates on this marketing tool.

Retailer: Considering the nascent stage of modern retail in India, how is Payback  envisaging the prospect in the market as a loyalty programme provider?

Vijay Bobba (VB): India’s booming and rapidly maturing consumer market provides tremendous opportunities for Payback. The rapid rise of organised retail increases the value of sophisticated marketing solutions significantly. We are targeting partners with pan-Indian reach, strong brands and a leadership position in categories that are relevant for shopper’s everyday lives. We want to work with national and international brands and large regional partners offering a high density level in core regional markets. These organised market segments grow the fastest in India and they have reached the critical mass necessary for a multi-partner loyalty programe like Payback.

Retailer: How does it work? What’s the business equation you have with retailers and brands, in terms of revenue sharing?

VB: Payback manages the loyalty programe for the participating partners and gets service and license fees from these companies.

Retailer: It’s a multi-brand loyalty programme. How will you ensure the promotion of every brand has the fair share?

VB: Ever since we are launched in India, we have signed partners from all verticals. This is to keep non-competing brands together. Today we have partners like HPCL, ICICI Bank, MakeMyTrip.com, Megamart, Music World, Bookmyshow.com, FernsnPetals.com, Yebhi.com and many more. Future Group is the newest partner to have joined us recently. There are other major announcements coming up as we build our presence here. All major brand partners are continuously featured in all network communication – whether it is Payback’s own communication or partners’ communication. At the same time, Payback is sending out partner specific promotion offers across its communication channels – online, e-mailers or even physical. These offers are fully personalised and tailored to customer’s actual needs and interests. Thus, our partners can actually reach out to those customers within our network with personalised offers that are really relevant to consumers.

 

Retailer: How do you manage the technical part, the management of the heavy database of the customers?

VB: We do this with our internal experts – they developed Payback; they know how to handle and process big databases as well as running highly sophisticated loyalty platforms. Keeping all data in-house also assures data protection.

Retailer: In the age of debit and credit cards what extra benefits will  Payback card offer?

VB: One of Payback’s anchor partners is ICICI Bank. All ICICI Bank cardholders, both credit and debit, collect points on every single transaction they do with their payment card, everywhere. If an ICICI Bank customer now additionally shows his Payback card at one of our participating network partners, he gets the partner’s points over and above the payment card points from ICICI Bank. This strongly further enhances customers’ opportunities to earn points with Payback.

Retailer: What’s the challenge you’re facing to popularise the concept?

VB: The challenge here is Indian retailers have not tasted success in making loyalty programme popular yet. The sheer expertise needed is seen to be lacking amongst them. They start off with a good note but happen to let it go very easily when they don’t make too much of profits. More than looking it as a customer investment and a strategy to retain the loyal customers, they start viewing it as a means to make profit. This perception needs to be changed.  

Payback in future bazaar website:

PAY USING YOUR PAYBACK/ iMINT POINTS

• Check your PAYBACK point balance by SMSing PBBAL "last 4 digits of your Card no." (eg PBBAL 3214) from your PAYBACK registered mobile No to 9212146468 or you can also call 18602585000

• You can browse by category and each product will display its respective worth in terms of PAYBACK points

• For every 1000 PAYBACK points, you can shop worth INR 250

It's PAYBACK time Friday at futurebazaar.com

• Use your Payback Card to shop at FutureBazaar on Fridays and earn 2X points (Earn 6 points instead of 3 for every Rs. 100 spent on FutureBazaar)

• Shop with your Payback points on Fridays and get 20% of the points redeemed back on your PAYBACK card

• For T&C please refer Terms and Conditions on www.futurebazaar.com

10 Lucky winner get Shopping FREE

• Each customer who redeems Payback Points to make a purchase on futurebazaar.com between 1st to 30th September will be eligible for this contest.

• 10 lucky winners will be given back the 100% of the points redeemed for the purchase which makes his purchase free. The Lucky Draw will be conducted at the end of the promotion

• For T&C please refer Terms and Conditions on www.futurebazaar.com

How to earn PAYBACK/ imint points?

• Shop for a wide range of products at www.futurebazaar.com • Once you've added products to your cart, enter and apply your 16 digit

PAYBACK/ imint card number in the box at the bottom of the cart as highlighted.

• For every Rs. 100 spent at www.futurebazaar.com, you earn 3 PAYBACK points.

• You earn bonus PAYBACK points during special offers. Stay informed with our email newsletters and SMS updates or visit www.futurebazaar.com

A powerful loyalty program offering a multitude of advantages for consumers.

PAYBACK is India’s largest loyalty program. It presents many advantages over traditional, stand-alone customer loyalty schemes restricted to one brand or company only. The power of PAYBACK stems from pooling loyalty benefits from many attractive partners: Using one single card, members earn loyalty points when they shop at a wide range of different merchants and brands - offline and online.

Importantly, PAYBACK partners are mostly market leaders in consumer segments covering daily needs, ranging from food to travel and entertainment. As a result, members are able to accumulate a large number of points quickly. A coalition of strong partners united on the common PAYBACK platform also multiplies redemption opportunities.

The combination of rapid accumulation of points and their easy redemption for desirable rewards makes PAYBACK so attractive. Other benefits include discounts on purchases through points earned or through coupons and exclusive special offers. Shoppers love these unrivalled features, because they simply get more value for every Rupee spent.

Payback, India's largest multi-partner loyalty program is launching a nationwide media campaign to announce its new brand identity. The new avatar will also introduce its new program partners from Future Group, India’s retail giant. The 360 campaign is slated to kick start from November 15th and will continue till the end of December. Payback partners including Big Bazaar, HPCL, ICICI Bank & Makemytrip.com will also be a part of the new Payback campaign. This is the first time that a customer loyalty program will be rolled out on a large scale in Indian retail space. As the shopping season continues, the aim is to add value to the existing Payback members while enrolling new members at Future Group stores.

Future Group, has launched the Payback loyalty program in its six retail formats across more than 300 stores of Big Bazaar, Central, Brand Factory, Ezone, Food Bazaar & HomeTown and also through its online shopping website Futurebazaar.com. Customers will be able to enroll into the program at the stores, earn points for their daily shopping and also redeem their collected points, in-store. For example, one can buy their desired items at any of the above mentioned Future Group stores directly through the points collected across Payback partners. - an innovative offer not yet used by many

Indian retailers. More brands from Future Group, like Pantaloons, will also join the Payback program soon. To make the shopping experience more rewarding, Future Group is issuing co-branded Payback cards, which will allow customers to collect points across different shopping formats giving customers an incentive to SHOP!

To ensure maximum public reach, this launch is backed by the media campaign being rolled out by Payback. The positioning of the campaign, “shopping is rewarding”, is highlighted in all the creative ads. The points accumulated while shopping are referred as “pointees” and the TV ads are a cartoon representation of these “pointees” being collected from every purchase at a partner outlet using a single card- Payback. The communication strategy is to show the power of Payback where, using one single card, members can earn loyalty points when they shop at a wide range of different partners and brands- offline & online. The combination of rapid accumulation of points and their easy redemption for desirable rewards makes Payback very attractive.

Expressing his views, Payback India MD & CEO Vijay Bobba said, “This is our first large initiative with Future Group post establishing our partnership and we are excited about it. Our goal is to enhance the Payback experience of shopping. The concept of multi-partner loyalty program is still in its nascent stage in India even though India is the 4th largest retail market in the world. There is a vast, untapped opportunity for Payback and its partners.”

Speaking on their partnership Vibha Rishi, Executive Director Customer Strategy, Future Group said, “Joining Payback strengthens the key pillars of our businesses: scale, efficiency and customer orientation. With Payback, our customers enjoy an even more rewarding shopping experience while we further deepen our understanding of shopper's wishes and buying behavior. Future Group will benefit from Payback’s marketing platform with its proven track record in boosting customer loyalty and increasing sales substantially."

 About Payback  Payback is India’s first and largest multi-partner loyalty program. Consumers

and partner companies gain unprecedented advantages from Payback’s proven tools and processes. The largest partner portfolio and widest range of redemption points in India assure that members can not only collect points quickly from many partners using just one card but also easily convert them into attractive rewards. Companies benefit from Payback’s state-of-the art direct marketing and couponing services. Payback India has more than 30 retail and 20 online partners including Big Bazaar, ICICI Bank, HPCL and MakeMytrip.com.

Its parent, Loyalty Partner owns a majority stake in Payback India. Peepul Capital and ICICI Ventures are additional investors.

With 25.5 million active cardholders in Germany and Poland, Payback is Europe's leading loyalty program. Customers can collect points from hundreds of well-known partners; in-store, online and mobile and redeem these for vouchers, rewards, Lufthansa miles or donate them to charity projects. The very high redemption rate of 95 percent in Germany shows how relevant the program, its redemption channels and partner companies are for customers.

Each year, Payback cards are used for sales amounting to around $26.7 billion in Germany.

Bangalore/Mumbai – PAYBACK has arrived in India. Europe’s most successful multi-partner loyalty program now offers Indian consumers more value for their money. Indian companies benefit from PAYBACK’s industry-leading marketing platform with its proven track record in in boosting customer loyalty and increasing sales substantially. “We are launching new tools that generate great value for our members and for the PAYBACK partner companies: Shoppers get better deals and retailers a deeper understanding of their clients”, says Alexander Rittweger, founder and CEO of the Loyalty Partner group, PAYBACK’s parent. PAYBACK’s launch concludes the integration of i-mint, one year after the purchase of a controlling stake in the program.

More than 30 partners with 1,500 outlets and ten million card members make PAYBACK the largest multi-partner loyalty program in India. PAYBACK introduces a unique and highly valuable loyalty currency, the PAYBACK points. The program works with market leading pan-indian players from the banking, retail, telco, petroleum and online sector such as ICICI Bank, HPCL, Air India, Megamart, Univercell, BookmyShow and MakeMyTrip. It offers instore redemption opportunities at all participating partners and an online shopping platform representing key Indian e-commerce shops. Over the next twelve months, PAYBACK is planning to double the number of partner companies that are involved.

“The coalition loyalty model is rapidly gaining ground in India. PAYBACK allows shoppers to collect points very quickly with only one card and to redeem them for attractive rewards”, explains Vijay Bobba, Managing Director and CEO of PAYBACK India. “Given PAYBACK’s powerful new advantages in the offline and the online world, even more consumers will base purchase decisions on our new bonus program”.

India is home to one of the world’s most rapidly growing consumer markets. The share of organized retail has tripled within the last three years to ten per cent. This is creating an ideal environment for sophisticated customer loyalty solutions. “The compelling loyalty program we are establishing with PAYBACK will further transform the way India shops”, underlines Alexander Rittweger. “We are excited and proud to be part of India’s retail revolution.”