paying attention

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PAYING ATTENTION JACK RUBIN

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Page 1: Paying attention

PAYING ATTENTIONJACK RUBIN

Page 2: Paying attention

This is a store at Los Angeles airport. It serves people in transit and is deemed to be a store necessarily of convenience, but of necessity.

Page 3: Paying attention

PAYING ATTENTIONJACK RUBIN

Page 4: Paying attention

The store is functional with few clerks other than a cashier

Page 5: Paying attention

PAYING ATTENTIONJACK RUBIN

Page 6: Paying attention

The merchandise is laid out in a pragmatic manner with few signs identifying

any specials.

Page 7: Paying attention

PAYING ATTENTIONJACK RUBIN

Page 8: Paying attention

Brookstone’s at the airport is more a specialty store where customers go to shop for more sophisticated items.Its displays are more specialized and more attractive

Page 9: Paying attention

PAYING ATTENTIONJACK RUBIN

Page 10: Paying attention

Brookstone’s also has a clerk on the floor to help customers who have questions or need more assitance

Page 11: Paying attention

PAYING ATTENTIONJACK RUBIN

Page 12: Paying attention

Moving to a ladies’ boutique store in Beverly Hills, the store is not as crowded, due to the economy but the layout of the store is attractive with its merchandise

Page 13: Paying attention

PAYING ATTENTIONJACK RUBIN

Page 14: Paying attention

PAYING ATTENTIONJACK RUBIN

Page 15: Paying attention

Bloomingdale’s is a large department store in Los Angeles and its layout is much different from the boutioque’s

Page 16: Paying attention

One can see the discount signs on the racks of clothes readily displayed.

Page 17: Paying attention

The merchandise is laid out in a pragmatic manner with few signs identifying

any specials.

Page 18: Paying attention

The merchandise is laid out in a pragmatic manner with few signs identifying

any specials.

Page 19: Paying attention

. Bloomingdale’s displays were attractively laid out, making it a nice experience to shop there

Page 20: Paying attention

The merchandise is laid out in a pragmatic manner with few signs identifying

any specials.

Page 21: Paying attention

The merchandise is laid out in a pragmatic manner with few signs identifying

any specials.

Page 22: Paying attention

The next store was a Sony store that is in the same shopping Center as a Apple store.

Page 23: Paying attention

One can see the store has a very attractive layout where display tables are evident so customers can manipulate the merchandise. Clerks/helplers

Page 24: Paying attention

The merchandise is laid out in a pragmatic manner with few signs identifying

any specials.

Page 25: Paying attention

The next store was a Sony store that is in the same shopping Center as a Apple store.

Page 26: Paying attention

The Apple store in the same shopping center had a different look.

There were many more customers and the store had a much more animated look because of the number of buyers

Page 27: Paying attention

The store has an interesting layout where the tables that have the devices on sale. These and be manipulated easily by the customers. Clerks/helper are seen wearing green shirts so they can identified easily.

Page 28: Paying attention

The presence of the Apple store clerks/salespeople, in the blue shirts, make for an almost festive atmosphere that makes shopping in the store a much more pleasurable experience

Page 29: Paying attention

The store has an interesting layout where the tables that have the devices on sale. These and be manipulated easily by the customers. Clerks/helper are seen wearing green shirts so they can identified easily.

Page 30: Paying attention

The store has an interesting layout where the tables that have the devices on sale. These and be manipulated easily by the customers. Clerks/helper are seen wearing green shirts so they can identified easily.

Page 31: Paying attention

In summary, many things can be learned about the experience of shopping at a store by careful observation to the details of the store’s layout and its sales force