payment in 2050 & beyond · the manufacturing value, but the emotional value that the brand...
TRANSCRIPT
Payment in 2050
amp beyond
October 2017
copy Limonetik 2017 All rights reserved 2 | P a g e
Su
MMA
RY
TOMORROW PREPARES US
FOR TODAY
THE END OF MONOPOLIES
REVOLUTION OF HABITS
NEW BUSINESS MODEL
Cash Payment is Disappearing Gilles Grapinet WORLDLINE
Use Will Create Value Angelo Caci SYRTALS CARDS
The Real Value will be Emotional Seacutebastien Descours PHILOSOPHIE ACTIONS
- ETHIRES
The Banks Will Win or Lose Philippe Marquetty SOCIETE GENERALE
The Middlemen Get Pushed Out Alexandre Gonthier PAY WITH MY BANK
Payment Will be at the Forefront of the Global War for Digital Leadership Jean-Franccedilois Hugon EBRC
Payment in the Era of Multitude Laurent Dhaeyer SECURE TRADING
Money Will (once again) Belong to
No One Franccedilois Veron Founder NEWFUND
Data Will Make B2B Online
Payment Easier Axel Mouquet WEBHELP
Christophe Bourbier LIMONETIK
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To project to year 2050 and imagine what the payment industry will be like in a little over
thirty years seems ambitious if not hazardous We havenrsquot chosen this endeavour randomly
Projecting only 10 years ahead is relatively effortless quite a few conferences regularly
address the subject 10 years from now is pretty much like todaymdashonly a little faster bigger
more cross-channel and more mobile
But 100 years is a long way off Now we are talking pure science fiction
Projecting 30 years ahead on the other hand is trickier It requires that we keep one foot
firmly in the present pursuing our current methods and at the same time project a strong
vision into a future that most of us will still be around to experience
30 years ago we were in 1990mdashto me only yesterday Yet at the time e-commerce was still
in its infancy France for instance boasted only the Minitel Amazon wasnrsquot created until
1994 Google only dates back to 1998 My first Nokia was a gift in 2000 In a space of
ldquobarelyrdquo 30 years I lived through at least three major global revolutions in technology
CHRISTOPHE
BOURBIER
LIMONETIK
Tomorrow prepares
us for today
Editorial
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Today as we approach the end of 2017 Limonetik represents more than 125 international
payment methods and handles the payment flows of international B2C and B2B online
marketplaces for PSPs buyers and merchants around the world Publishing this eBook
literally ldquoheightened our awarenessrdquo of the key changes and improvements to consider
when creating our current service offer the introduction of instant payment total
internationalisation of exchange generalisation of online exchange platforms (eg online
marketplaces) in B2B and the disappearance of currencies and of the act of paying
In this eBook we want to share with you our conviction that
tomorrow prepares us for todaymdashthat the distant future
provides the keys to guide innovation in the short term
The contributing authors all experts in their field have helped us to make this eBook into a
collective effort that gushes with ideas The point isnt so much to imagine what the future
will be as to identify what we must do to prepare for it now
We hope that this eBook will inspire you in your ventures as it does for us in ours We wish
you an enjoyable read
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Who remembers the Minitel For the French this was the first experimentmdasha faint omenmdash
in what would become the Internet of Payment Things (IoPT) In the early days of mass e-
commerce Francersquos Minitel offered more than 20000 paid services What was being
invented at that time without our necessarily realising it was one of the first methods
deployed on a large scale for the general public to pay without using any physical media
whatsoever (eg card check or cash) Creating a new payment method however is never
trivial because it impacts one the most pivotal social conventions of our culture over the last
six millennia the use of currency Over time this social convention has evolved from the
direct barter of resources (eg salt spices) to the completely paperless methods of
exchange that we know today But it always boils down to exchanging one value against
another The conditions of this exchange have themselves changed radically over time that
is with a steady decrease in ldquofrictionrdquo created by the inherent limitations of the payment
methods used in the act of purchasing Five thousand years ago barter determined both the
GILLES
GRAPINET
WORLDLINE
Cash Payment is
Disappearing
Revolution of habits
copy Limonetik 2017 All rights reserved 6 | P a g e
value and the immediacy of an exchange according to the possibilities for transporting and
evaluating the goods themselves Eventually paper currency cheques credit cards and
finally new alternative payment methods all contributed to further simplify the payment
experience
At the same time all these payment methods allowed trade both domestic and
international to grow to absolutely massive proportions in terms of volume speed security
or confidence
Sometime before 2050 the next step in this evolution towards simplicity will most likely be
the disappearance of the last ldquophysicalrdquo media as standard payment methods These media
will be replaced by a whole range of full digital payment procedures that will be
personalised and contextualised in real time using artificial intelligence solutions The
transition is already underway Consider the services for which you can now pay in real time
via smartphone What makes them different is that the delivery or use of these services is no
longer finalised by a payment ritual that is distinctly separate from act of consumption itself
(witness McDonalds Uber Libert-T)
By 2050 the act of paying will disappear from our daily lives
We will no longer pay just use And using will automatically trigger a form of payment
invisible to the user through interaction with a connected paying object (eg smartphone
wearable device biometric sensor car or even connected objects at home) As consumers
we will intervene mainly to dispute an error which can always happen
One of the important challenges we face as we transition to full dematerialisation is to
maintain and even build up consumer confidence it is after all the fundamental purpose of
the payment value chain When it comes to consumer confidence expect some serious
upheavals We can already see clear signals the constant consolidation of European
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standards and regulations (eg DSP-2 GDRP) based on three main practices the status of
the operators the authentication of the identity of the bearer and of the transaction and
fraud management
Generally speaking the simpler and more frictionless (and fully transparent) the payment
experience is for the customer the more complex the verification and management tasks in
back-office will be More than ever these tasks will require the implementation and
integration of advanced technologies such as biometrics artificial intelligence or
blockchains
The total amount of cash transactions
has gradually decreased to below 5
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By 2050 the evolution of payment methods will be intertwined with a good many
transformations affecting our society The prospect of both demographic change and
scarcity of resources in the presence of digital technology is already combining to favour the
development of a new form of economy Such an economy would in turn influence the
world of payment thereby affecting services and value propositions
From a consumer perspective it will no longer be about paying for ownership but rather for
usage whether through rental or sharing The basic evidence of this trend is already
apparent in the transactions that individuals and businesses conduct and the services they
consume
By 2050 these consumer habits and corresponding payment practices will prevail
Therefore there will be a nearly ldquoinfiniterdquo number of variations on the act of payment
depending on the context In some cases payment will be triggered by a connected object or
sensor that follows us wherever we go whenever we enter a place or in our car or when
we begin to use a piece of equipment Many payments will be invisible or embedded and
be based on automatic customer recognition When it comes to identity recognition it is
very likely that within a matter of decades artificial intelligence biometrics and machine
learning will allow the eye and the finger to replace the smartphone and the credit card By
the same token we can expect to see the development of a barter economy this paradigm
will expand to areas that we havenrsquot even dreamt of (eg trading a BlaBlaCar ride for the
right to use the subway for one day)
ANGELO CACI
SYRTALS
CARDS
Use Will Create Value
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The first impact on the payment industry will be a major shift
in the added value of services
Competing players will propose global offerings allowing merchants and users to adapt to
the new types of consumption and modes of payment In 40 years from now usage will
indeed be generating value
Ultimately citizens and businesses will still have to pay but the act of payment as such will
eventually disappear for it will become a trivial function hidden inside a package of services
And there will very likely be no fee for the basic service of payment But theres a catch The
seamlessness of payment transactions will depend on the ability to provide the smoothest
and easiest possible payment experience Here is where brand difference and innovation will
play a role Companies and service providers must come up with new ways to identify
authenticate recognise and qualify customers transactions and risks
These developments will likely require new practices through special partnerships They will
give rise to a new generation of players who will use service platforms and ecosystems in a
useful responsible consistent and efficient way
75 million connected objects in 2025
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In a way money is already a thing of the past It is the legacy of an Old World faced with
changes caused on the one hand by a combination of automation and scarcity of resources
and on the other by environmental constraints It is already certain that machines will
replace humans in the future when it comes to activities involving production and analysis
Having already transformed the agricultural industry in a major way this change is now
affecting both manufacturing and services
In a production-driven system currency and the act of paying make up a simple and
relatively universal system of exchange based on the transfer of ownership underpinned by
objective and accountable value (ie goods against goods purchasing power against labour
spent) This system of valuation has already ceased to exist Automation and globalisation
have made it possible for example to produce a T-shirt for a few euros which does not
prevent the consumer from buying it at 100 times its production cost What is bought is not
the manufacturing value but the emotional value that the brand creates through marketing
and communication Take the case of Apple who in financial difficulty not twenty years ago
has the highest market capitalisation in the world today But Apple too is a landmark of the
previous era dominated by mass production
By 2050 a second factor of transformation barely perceptible today will take over the
scarcity of resources and the increasingly evident impact of human activity on the
environment It is still difficult to predict how this will affect consumer behaviour but the
future effect on currency and payment is clear This represents another radical paradigm
shift because the purpose of currency since the dawn of time has been to seal a two-way
transfer of property between two stakeholders
SEacuteBASTIEN
DESCOURS
PHILOSOPHIE
ACTIONETHIRES
The Real Value will be
Emotional
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In a context of limited resources it will be less and less acceptable for part of these
resources to be held or hoarded by any one individual The right of ownership will
necessarily be replaced by a socially responsible and information-rich right of use
The act of paying in this context will no longer depend on
the quantitative valuation of the product using an abstract
unit of exchange instead it will validate a set of criteria of
confidence and brand fidelity that motivate the ldquoconsumer-
playerrdquo
In extremis this will be made possible by the emergence of digital currencies and in
particular blockchain technology This system of valuation could even replace currency as an
intermediary In this system consumer confidence would in turn trigger confidence of
business suppliers and partners according to the logic of a cashless ecosystem But this de-
monetisation will not eliminate the act of paying itself Instead it will complicate it by
requiring a volume of information to be communicated for each transactionmdasha far greater
amount than is available today
80 of businesses are seeing a major
change in consumer payment habits
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If you were asked back in 1981 to predict what paying would be like in 2017 you probably
wouldnrsquot have had a clue But if you carefully observed the developments at that time yoursquod
have known what to expect Widespread use of credit and debit cards began in the 1980s
and this form of payment still dominates the market today The transition to this payment
method has proven highly instructive The credit and debit card isnt only a physical medium
but also an industrial process for handling payment What we wonder about today is the
sustainability of the physical medium With the advent of the e-wallet in particular we are
witnessing a progressive dematerialisation of this medium In terms of use this is more of
an evolution than a revolution Dematerialising the card is only to move the payment
activation process from one medium (the card) to another (a smartphone or connected
device) In theory any object of daily life can become a payment medium For example Uber
has shown that an object is not even required All you have to do is to just get into the car to
be recognised and then use the service
By 2050 this change in payment habits will or wonrsquot put banks in a situation similar to the
one which telecom operators are battling with today disintermediation In the telecom
industry phone manufacturers and app providers have usurped the customer base from the
operators who manage the traffic to the point where in no-contract plans they must
accept the possibility of being replaced in the click of a jog wheel In the world of consumer
PHILIPPE
MARQUETTY
SOCIEacuteTEacute
GEacuteNEacuteRALE
The Banks Will Win or
Lose
The end of monopolies
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payment credit and debit card operators are also experiencing a form of disintermediation
though their logo is present on each card the party that actually maintains the strongest
bond with the customer is the issuing bank The same phenomenon of disintermediation
could eventually affect banks When the physical media of the credit or debit card
disappears so does the most obvious symbol of the bankrsquos usefulness to its customer
Projecting into the payment universe of 2050 a bank must
come up with other ways to be present in the daily lives of
their customers
This might involve connected objects but also advanced analyses of data to build
confidence combat fraud make life easier for the user In any case the challenge for the
banks in future if it isnrsquot the case already will be to serve a practical purpose and preserve
security If a brand is to fight against trivialisation of services and the risk of attrition its
usefulness should immediately and permanently be clear to the user
In 2017 Apple Pay has reached 57
market share in number of
payments
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The financial system hates the idea of change Yet that is what it will be facing in the years
and decades to come This change will be directly caused by the diversity of the Internet
which is allowing suppliers and customers to do business without middlemen Shared
economy through online platforms and marketplaces like Airbnb Uber and Alibaba are
today emblematic of a new ability to systematically challenge the proverbial middleman
The digital transformation of our society has brought about two phenomena in the payment
world Both seek to create parallel alternatives to the established order
Firstly the payment processing monopoly of major credit card operators is threatened by
new alternative payment networks Online bank transfer services such as Sofort (Germany
10-15 of the volume of online payments nationally) Trustly (Scandinavia 5-10 of online
payments regionally) iDEAL (Holland over 50 of the volume of online payments nationally)
and PayWithMyBank (USA) already have Facebook Western Union UNICEF or First Data as
customers
Indeed each of these card issuers has created an alternative payment network even though
use of private cards is limited to the issuerrsquos sales network or its partnersrsquo Contrary to
popular belief wallet services such as Apple Pay or Android Pay do not fall into the category
of alternative payment networks because their sole purpose is to allow the user to initiate
payment more easily the underlying transaction is always completed through conventional
credit or debit card networks
ALEXANDRE
GONTHIER
PAY WITH MY
BANK
The Middlemen Get
Pushed Out
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Secondly consumers are apparently growing more and more mistrustful of a monetary
system deemed too centralised and undemocratic Witness the growing interest in digital
currencies that are blockchain-based such as Bitcoin or Ethereum which allow users to do
point-to-point transactions without going through a central system capable of detecting the
contents of the transaction The same motive is behind the development of prepaid cards
using gold or silver as a reference value seducing those who prefer a tangible monetary
standard to the fiat currency printed by central banks
By 2050 the number of alternative players is likely to increase dramatically Networks that
permit payment by direct bank transfer will gain significant market share in Europe and
even worldwide this is already the case in the Netherlands
Thanks to supportive legislation (PSD2) digital currencies will
also become mainstream even if their future still seems
uncertain
Private cards will continue to develop as customer loyalty programs expand The traditional
players in the credit or debit card business will likely have lost a substantial share of their
current near-monopoly Globally the development of transactional networks based on
alternative currencies could even jeopardise the status quo of the financial system which is
based on the pivotal role of central banks Today all these options are on the table The only
certainty is that this development will result in further commoditisation of transaction
processing that will leave little or no room for middlemen
There are 12 million private payment
cards in circulation in France
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The digital transformation of our society is full of surprises After 10 years of upheaval here
is our conclusion you ainrsquot seen nothing yet Today we can identify three weak signals of
change
One is the creation of cryptocurrencies Remarkably their unit value has steadily increased
up from a few hundred euros when they were first launched to a few thousand today
In a different vein we are witnessing the spread of increasingly autonomous online
marketplaces that use their own private currencies This mode of transaction is comparable
to exchanging shares between companies Whatrsquos different is that nowadays this form of
exchange is extending beyond the financial sphere
At the same time the payment experience is becoming simpler than ever before That
alternative payment methods are also becoming more accessible will help spread their
appeal but they are used differently around the world Some countries like China have
already outpaced Europe in a number of areas The evolution of the payments industry and
its foreseeable economic impact could not only revolutionise how we consume but also
influence todayrsquos economic and geopolitical balance globally
JEAN-FRANCcedilOIS
HUGON
EBRC
Payment will be at the
Forefront of the Global War for
Digital Leadership
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By 2050 it is very likely that the economic strength of a
country will no longer be based on its gross domestic
product but on its computing power and capacity for
innovation
What actually might count is the capacity of a trade bloc or a country to project its offering
of services on a global scale and capture all or a part of the transaction flow in a given
economic sector Witness the way the music market was transformed by iTunes or the
influence of US companies on Internet technologies In tomorrowrsquos economy which will be
100 digital the sovereignty of states will clearly be at stake Europe for example will be
challenged with defending its own concept of privacy protection and imposing limits on
certain private interests Though seemingly distant 2050 is actually a fairly short timeframe
considering the issues that lie ahead Innovators particularly in the strategic payments
sector will not only try to adapt to changes in consumption but will also have the daunting
task of supporting industrial winners that can stand up to the current competition and
achieve economic leadership in the digital world
70 of distribution companies are
preparing to integrate the use of
connected objects to improve the
customer experience
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When it comes to payment as well we are entering the Age of Multitude Changes in usage
patterns already anticipate the proliferation of virtual or physical payment methods We will
pay using social media e-wallets and biometric devices Unlike today no single preferred
or centralising payment method will exist in future but rather as many payment services as
there are contexts for exchange
The first consequence of this evolution is the increasing complexity of the processing chain
There will be a greater number of players than today meaning at least initially that
payment data will pass through and be stored in an increasing number of places
Security-wise the more points there are where data is
manipulated the higher the risk Add on the combined
effects of globalisation
LAURENT
DHAEYER
SECURE TRADING
Payment in the Era of
Multitude
New business model
copy Limonetik 2017 All rights reserved 19 | P a g e
For instance consider the proliferation of geographical and regulatory areas for processing
data We should also anticipate an explosion of non-human payment-triggers as supply-
chain automation increases in all industries and as Internet of Payment Things expands
According to studies (which still conflict) the number of connected things could reach 20 to
50 billion by 2020 of which 63 will be major consumer applications that could potentially
generate transactions
By 2050 we can ultimately expect an even greater automation of the payment processing
chain which will have become much more complex and distributed over time This situation
already represents a major systemic risk for the financial system as a whole and it will
continue to do so This potential risk is somewhat similar to the one that caused the 2007
financial crisis because the actual complexity of the current system still largely eludes us But
even if everyone begins to understand the principles of the future self-regulating system the
details behind its underlying algorithms are still largely a mystery The payment industry is
caught between consolidation and fragmentation On the one hand this push-pull
movement will enable certain major players who hold the most data to use their algorithms
to influence the market Secondly this turbulence will increase the number of potentially
vulnerable points within payment ecosystems that are more or less closed and less
interdependent than they are today As is the case throughout the history of monetary
exchange we can expect criminal organisations to use the most advanced security
technologies (such as AI) as weapons against the system that has implemented them The
future of payment will depend on our confidence Gaining our trust will require the
unprecedented transparency of each automated system and each algorithm and the
possible consequences of their failure But the debate will not only be technical The userrsquos
needs will have to be taken into account because payment is primarily a social contract
Ultimately we should never forget that the customer is the one who chooses how to pay
Neither the promises of simplicity nor of near-perfect security have ever been convincing
enough
copy Limonetik 2017 All rights reserved 20 | P a g e
As of 1971 national currencies were no longer tied to gold which previously had served as a
common reference value This change was imposed by governments and central banks
The financial crisis of 2008 resulted in a glut in the money supply which makes it very
difficult today to assess the true value of all monetary assets This probably explains peoplersquos
growing distrust of national currencies and the rising success of cryptocurrencies They offer
a new and visible alternative to the traditional monetary system because like gold a
crypocurrency belongs to no one Its value cannot be determined unilaterally by a
government or a central bank it is the product of a global social agreement re-created by
digital currencies within their software environment A cryptocurrencyrsquos value is defined by
the safety and reliability of the exchange and secured storage protocols that constitute
them It will be a while before a cryptocurrency builds the same level of confidence as gold
Indeed a number of issues are yet to be solved starting with the matter of convertibility
However 2017 is already considered to be Year One for cryptocurrencies
It is hoped that by 2050 there will be an end to the debate over the digital transformation of
payment and currency One thing is already certain consumers will consider todayrsquos
complex monetary system as obsolete and incomprehensible
FRANCcedilOIS
VERON
NEWFUND
Money Will (once
again) Belong to No
One
copy Limonetik 2017 All rights reserved 21 | P a g e
The digital revolution will not affect only the act of paying
(the transactions) but also what we pay with (the currency)
the latest being underpinned by social convention
By 2050 innovation will be facing two challenges simultaneously and alternately First of all
mechanisms for interoperability and interconnection will be developed to allow exchanges
on a global scale between countries with dissimilar regulations and potentially different
levels of user acceptance levels of new electronic currencies Secondly the evolution of
electronic money protocols will continue at an accelerated pace in a fiercely competitive
world
As a point of perspective consider the Browser Wars back in the late 1990s After a first
explosive phase Microsoft occupied a dominant position by linking its browser to other
services until the European and US competition authorities revamped the regulations to
allow a minimum level of diversity Will we see Amazon or Google tomorrow distributing its
own currency And what will the consequences be A few years ago no one would have
suspected that Google would create algorithms to influence the production of content in the
way they do today But what about cryptocurrencies All the initiatives will not succeed But
for the next 40 years the pace of innovation will continue to accelerate
2011 1 Bitcoin = $ 100
August 2017 1 Bitcoin = $ 278800
copy Limonetik 2017 All rights reserved 22 | P a g e
In 2015 Frost and Sullivan projected that the profits from B2B online business would grow
to euro67 trillion by 2020 doubling the B2C online market size during the same period The
growing appeal to company buyers of purchasing online and the huge investments by
suppliers in the development of online sales platforms are current proof of this major trend
But B2B e-commerce has little in common with its B2C cousin In the first case a few
specialised buyers purchase wholesale and prices are negotiated between seller and buyer
whereas in B2C prices are imposed on customers Payment is being handled differently as
well Most business-to-business payments are not made through bank cards but through
invoice-based deferred wire-transfer payment
By 2050 the development of automation in industry and manufacturing and in services will
have caused almost all business vendors and suppliers to follow this trend Replenishment
orders will be issued directly by industrial robots and handled through integrated platforms
combining management of logistics and payment Each of these transactions will use a huge
volume of data This data may include specifications of the product or raw material ordered
expected delivery times also also financial information on customers such as their ability to
pay based on the history of previous orders All of these exchanges will be handled by
artificial intelligence to analyse both customer demand and any risk that the customer might
pose to the supplier
AXEL
MOUQUET
WEBHELP
Data Will Make B2B
Online Payment Easier
copy Limonetik 2017 All rights reserved 23 | P a g e
Data will be essential for the development of B2B e-
commerce which will no longer be confined to the sole
bilateral relationship between customer and supplier
We will witness the development of complex ecosystems that not only allow suppliers and
customers to collaborate better but also to rely on third parties for managing certain risks
Of course nothing will prevent suppliers from using online credit insurance services to
guarantee that the goods they manufacture will be paid for But the robotisation of the
economy could lead to another type of scenario which is already happening in some
business sectors For instance for each order made automatically current transaction and
transaction history data is used to define the most appropriate terms of payment to
minimise the risk of cashflow problems for all players in the industrial chain The sequence of
purchase orders can be full automated by successive triggers according to a strategy of
absolutely zero stock relying on a more extended if not global network of business
partners
The value of B2B electronic payments in
the US in 2020 is expected to reach
$1132 billion
copy Limonetik 2017 All rights reserved 24 | P a g e
Practices means methodsmdashthe whole payments industry is facing a further paradigm
shift The two leading technologies of the future artificial intelligence and the blockchain
reinforce the need for both ecosystems and open platforms
2050 may seem far away but one certainty is that an entire industry must urgently adapt to
the coming payment revolution The evidence of this has become clear over recent years
the payments sector has undergone more changes in 10 years than in the last two centuries
PricewaterhouseCoopers as quoted by the French magazine Les Echos states that more
than $150 billion will be invested in the fintech industry in the next three to five years to
prepare for the payments industry of tomorrow This revolution is all the more earthshaking
since it affects (or will affect) all the components and core assets of the payment value
chain Biometric identification and connected objects will reinvent not only payment tools
but also what we pay for and what we pay with As cryptographic currencies become more
widespread we are likely to witness the creation of new private currencies that will act as a
partial alternative to established institutions Yet other channels are already being explored
that are not directly monetary These would tap into the programming potential of the
blockchain in all industries Blockchain technology can be used to validate escrow
agreements or deeds of sale (real estate) protect confidential data (healthcare) or secure
automatic exchanges between computers (eg IoT sensors networks) All of these
capabilities can be combined The electronic data-rich transaction schema so far confined to
the exchange of monetary value is about to be applicable to any kind of information
exchange in the future
Conclusion
2050 so far away yet so close
copy Limonetik 2017 All rights reserved 25 | P a g e
This complete restructuring will cause the payment industry to face unprecedented
challenges So far transactional information has been more or less limited to monetary
amounts an account number and potentially a confidence score Blockchain technology
involves embedding a much larger volume of data from a great many more sources than are
used today In this operating mode the transaction data behind a customer order on an
online marketplace would include in addition to the price of the product information on the
sellerrsquos capacity to produce guarantees of the buyerrsquos solvency terms and conditions of
purchase and sale by the middleman and potentially the information required to pre-
program the different logistical steps of delivery All this data would be part of the
ldquocontractrdquo sealed by the blockchain But in such a case it is doubtful that the chain itself
would be large enough to store such a volume of data Moreover the probative value of the
documents embedded in the blockchain is not necessarily ensured in light of current and
future legislation
The resulting question is ldquowhat good is a blockchain contract if it isnrsquot legally admissiblerdquo
From this standpoint itrsquos easy to see how profoundly the blockchain changes the position of
the different players in the payment chain because more than ever before this will become
a chain of faith
One last thing to consider with regard to the future of payment in 2050 is that all the
developments we have just mentioned will have to take place in real time Within the few
tens or hundreds of milliseconds necessary to process a transaction the following is
essential at the very minimum validate the identity of the contracting parties involved
analyse the risks of fraud or failure customise the terms of the contract For artificial
intelligence to be effective in the fight against fraud it will have to play a key role in
consolidating the terms and conditions of a contract from raw transaction data All things
being equal this is already happening in the full-service collecting process as raw
transaction data is further enriched with financial data In the blockchain-powered
transaction schema this same principle will be at work but for a much larger perimeter of
data mining than whatrsquos needed to cross-reference sales and cash receipt reports
Combining all these challenges calls for innovation in any industry from the youngest
fintechs to the most established players
Blockchain transforming the chain of payment
into a chain of faith
Artificial intelligence will depend on open ecosystems to give transaction data a meaning
copy Limonetik 2017 All rights reserved 26 | P a g e
For the future of payment to evolve almost everything has yet to be donemdashand done
collectively Indeed none of this can be made possible outside the increasingly complex
ecosystems which will combine the most advanced expertise on each topic with sufficiently
powerful computing capability (inevitably to be shared as well) The world of payment in
2050 will rely on open APIs where each transaction will ldquocomposerdquo a package of meaningful
services through a blend of skills that is still hard to fathom today
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 2 | P a g e
Su
MMA
RY
TOMORROW PREPARES US
FOR TODAY
THE END OF MONOPOLIES
REVOLUTION OF HABITS
NEW BUSINESS MODEL
Cash Payment is Disappearing Gilles Grapinet WORLDLINE
Use Will Create Value Angelo Caci SYRTALS CARDS
The Real Value will be Emotional Seacutebastien Descours PHILOSOPHIE ACTIONS
- ETHIRES
The Banks Will Win or Lose Philippe Marquetty SOCIETE GENERALE
The Middlemen Get Pushed Out Alexandre Gonthier PAY WITH MY BANK
Payment Will be at the Forefront of the Global War for Digital Leadership Jean-Franccedilois Hugon EBRC
Payment in the Era of Multitude Laurent Dhaeyer SECURE TRADING
Money Will (once again) Belong to
No One Franccedilois Veron Founder NEWFUND
Data Will Make B2B Online
Payment Easier Axel Mouquet WEBHELP
Christophe Bourbier LIMONETIK
copy Limonetik 2017 All rights reserved 3 | P a g e
To project to year 2050 and imagine what the payment industry will be like in a little over
thirty years seems ambitious if not hazardous We havenrsquot chosen this endeavour randomly
Projecting only 10 years ahead is relatively effortless quite a few conferences regularly
address the subject 10 years from now is pretty much like todaymdashonly a little faster bigger
more cross-channel and more mobile
But 100 years is a long way off Now we are talking pure science fiction
Projecting 30 years ahead on the other hand is trickier It requires that we keep one foot
firmly in the present pursuing our current methods and at the same time project a strong
vision into a future that most of us will still be around to experience
30 years ago we were in 1990mdashto me only yesterday Yet at the time e-commerce was still
in its infancy France for instance boasted only the Minitel Amazon wasnrsquot created until
1994 Google only dates back to 1998 My first Nokia was a gift in 2000 In a space of
ldquobarelyrdquo 30 years I lived through at least three major global revolutions in technology
CHRISTOPHE
BOURBIER
LIMONETIK
Tomorrow prepares
us for today
Editorial
copy Limonetik 2017 All rights reserved 4 | P a g e
Today as we approach the end of 2017 Limonetik represents more than 125 international
payment methods and handles the payment flows of international B2C and B2B online
marketplaces for PSPs buyers and merchants around the world Publishing this eBook
literally ldquoheightened our awarenessrdquo of the key changes and improvements to consider
when creating our current service offer the introduction of instant payment total
internationalisation of exchange generalisation of online exchange platforms (eg online
marketplaces) in B2B and the disappearance of currencies and of the act of paying
In this eBook we want to share with you our conviction that
tomorrow prepares us for todaymdashthat the distant future
provides the keys to guide innovation in the short term
The contributing authors all experts in their field have helped us to make this eBook into a
collective effort that gushes with ideas The point isnt so much to imagine what the future
will be as to identify what we must do to prepare for it now
We hope that this eBook will inspire you in your ventures as it does for us in ours We wish
you an enjoyable read
copy Limonetik 2017 All rights reserved 5 | P a g e
Who remembers the Minitel For the French this was the first experimentmdasha faint omenmdash
in what would become the Internet of Payment Things (IoPT) In the early days of mass e-
commerce Francersquos Minitel offered more than 20000 paid services What was being
invented at that time without our necessarily realising it was one of the first methods
deployed on a large scale for the general public to pay without using any physical media
whatsoever (eg card check or cash) Creating a new payment method however is never
trivial because it impacts one the most pivotal social conventions of our culture over the last
six millennia the use of currency Over time this social convention has evolved from the
direct barter of resources (eg salt spices) to the completely paperless methods of
exchange that we know today But it always boils down to exchanging one value against
another The conditions of this exchange have themselves changed radically over time that
is with a steady decrease in ldquofrictionrdquo created by the inherent limitations of the payment
methods used in the act of purchasing Five thousand years ago barter determined both the
GILLES
GRAPINET
WORLDLINE
Cash Payment is
Disappearing
Revolution of habits
copy Limonetik 2017 All rights reserved 6 | P a g e
value and the immediacy of an exchange according to the possibilities for transporting and
evaluating the goods themselves Eventually paper currency cheques credit cards and
finally new alternative payment methods all contributed to further simplify the payment
experience
At the same time all these payment methods allowed trade both domestic and
international to grow to absolutely massive proportions in terms of volume speed security
or confidence
Sometime before 2050 the next step in this evolution towards simplicity will most likely be
the disappearance of the last ldquophysicalrdquo media as standard payment methods These media
will be replaced by a whole range of full digital payment procedures that will be
personalised and contextualised in real time using artificial intelligence solutions The
transition is already underway Consider the services for which you can now pay in real time
via smartphone What makes them different is that the delivery or use of these services is no
longer finalised by a payment ritual that is distinctly separate from act of consumption itself
(witness McDonalds Uber Libert-T)
By 2050 the act of paying will disappear from our daily lives
We will no longer pay just use And using will automatically trigger a form of payment
invisible to the user through interaction with a connected paying object (eg smartphone
wearable device biometric sensor car or even connected objects at home) As consumers
we will intervene mainly to dispute an error which can always happen
One of the important challenges we face as we transition to full dematerialisation is to
maintain and even build up consumer confidence it is after all the fundamental purpose of
the payment value chain When it comes to consumer confidence expect some serious
upheavals We can already see clear signals the constant consolidation of European
copy Limonetik 2017 All rights reserved 7 | P a g e
standards and regulations (eg DSP-2 GDRP) based on three main practices the status of
the operators the authentication of the identity of the bearer and of the transaction and
fraud management
Generally speaking the simpler and more frictionless (and fully transparent) the payment
experience is for the customer the more complex the verification and management tasks in
back-office will be More than ever these tasks will require the implementation and
integration of advanced technologies such as biometrics artificial intelligence or
blockchains
The total amount of cash transactions
has gradually decreased to below 5
copy Limonetik 2017 All rights reserved 8 | P a g e
By 2050 the evolution of payment methods will be intertwined with a good many
transformations affecting our society The prospect of both demographic change and
scarcity of resources in the presence of digital technology is already combining to favour the
development of a new form of economy Such an economy would in turn influence the
world of payment thereby affecting services and value propositions
From a consumer perspective it will no longer be about paying for ownership but rather for
usage whether through rental or sharing The basic evidence of this trend is already
apparent in the transactions that individuals and businesses conduct and the services they
consume
By 2050 these consumer habits and corresponding payment practices will prevail
Therefore there will be a nearly ldquoinfiniterdquo number of variations on the act of payment
depending on the context In some cases payment will be triggered by a connected object or
sensor that follows us wherever we go whenever we enter a place or in our car or when
we begin to use a piece of equipment Many payments will be invisible or embedded and
be based on automatic customer recognition When it comes to identity recognition it is
very likely that within a matter of decades artificial intelligence biometrics and machine
learning will allow the eye and the finger to replace the smartphone and the credit card By
the same token we can expect to see the development of a barter economy this paradigm
will expand to areas that we havenrsquot even dreamt of (eg trading a BlaBlaCar ride for the
right to use the subway for one day)
ANGELO CACI
SYRTALS
CARDS
Use Will Create Value
copy Limonetik 2017 All rights reserved 9 | P a g e
The first impact on the payment industry will be a major shift
in the added value of services
Competing players will propose global offerings allowing merchants and users to adapt to
the new types of consumption and modes of payment In 40 years from now usage will
indeed be generating value
Ultimately citizens and businesses will still have to pay but the act of payment as such will
eventually disappear for it will become a trivial function hidden inside a package of services
And there will very likely be no fee for the basic service of payment But theres a catch The
seamlessness of payment transactions will depend on the ability to provide the smoothest
and easiest possible payment experience Here is where brand difference and innovation will
play a role Companies and service providers must come up with new ways to identify
authenticate recognise and qualify customers transactions and risks
These developments will likely require new practices through special partnerships They will
give rise to a new generation of players who will use service platforms and ecosystems in a
useful responsible consistent and efficient way
75 million connected objects in 2025
copy Limonetik 2017 All rights reserved 10 | P a g e
In a way money is already a thing of the past It is the legacy of an Old World faced with
changes caused on the one hand by a combination of automation and scarcity of resources
and on the other by environmental constraints It is already certain that machines will
replace humans in the future when it comes to activities involving production and analysis
Having already transformed the agricultural industry in a major way this change is now
affecting both manufacturing and services
In a production-driven system currency and the act of paying make up a simple and
relatively universal system of exchange based on the transfer of ownership underpinned by
objective and accountable value (ie goods against goods purchasing power against labour
spent) This system of valuation has already ceased to exist Automation and globalisation
have made it possible for example to produce a T-shirt for a few euros which does not
prevent the consumer from buying it at 100 times its production cost What is bought is not
the manufacturing value but the emotional value that the brand creates through marketing
and communication Take the case of Apple who in financial difficulty not twenty years ago
has the highest market capitalisation in the world today But Apple too is a landmark of the
previous era dominated by mass production
By 2050 a second factor of transformation barely perceptible today will take over the
scarcity of resources and the increasingly evident impact of human activity on the
environment It is still difficult to predict how this will affect consumer behaviour but the
future effect on currency and payment is clear This represents another radical paradigm
shift because the purpose of currency since the dawn of time has been to seal a two-way
transfer of property between two stakeholders
SEacuteBASTIEN
DESCOURS
PHILOSOPHIE
ACTIONETHIRES
The Real Value will be
Emotional
copy Limonetik 2017 All rights reserved 11 | P a g e
In a context of limited resources it will be less and less acceptable for part of these
resources to be held or hoarded by any one individual The right of ownership will
necessarily be replaced by a socially responsible and information-rich right of use
The act of paying in this context will no longer depend on
the quantitative valuation of the product using an abstract
unit of exchange instead it will validate a set of criteria of
confidence and brand fidelity that motivate the ldquoconsumer-
playerrdquo
In extremis this will be made possible by the emergence of digital currencies and in
particular blockchain technology This system of valuation could even replace currency as an
intermediary In this system consumer confidence would in turn trigger confidence of
business suppliers and partners according to the logic of a cashless ecosystem But this de-
monetisation will not eliminate the act of paying itself Instead it will complicate it by
requiring a volume of information to be communicated for each transactionmdasha far greater
amount than is available today
80 of businesses are seeing a major
change in consumer payment habits
copy Limonetik 2017 All rights reserved 11 | P a g e
copy Limonetik 2017 All rights reserved 12 | P a g e
If you were asked back in 1981 to predict what paying would be like in 2017 you probably
wouldnrsquot have had a clue But if you carefully observed the developments at that time yoursquod
have known what to expect Widespread use of credit and debit cards began in the 1980s
and this form of payment still dominates the market today The transition to this payment
method has proven highly instructive The credit and debit card isnt only a physical medium
but also an industrial process for handling payment What we wonder about today is the
sustainability of the physical medium With the advent of the e-wallet in particular we are
witnessing a progressive dematerialisation of this medium In terms of use this is more of
an evolution than a revolution Dematerialising the card is only to move the payment
activation process from one medium (the card) to another (a smartphone or connected
device) In theory any object of daily life can become a payment medium For example Uber
has shown that an object is not even required All you have to do is to just get into the car to
be recognised and then use the service
By 2050 this change in payment habits will or wonrsquot put banks in a situation similar to the
one which telecom operators are battling with today disintermediation In the telecom
industry phone manufacturers and app providers have usurped the customer base from the
operators who manage the traffic to the point where in no-contract plans they must
accept the possibility of being replaced in the click of a jog wheel In the world of consumer
PHILIPPE
MARQUETTY
SOCIEacuteTEacute
GEacuteNEacuteRALE
The Banks Will Win or
Lose
The end of monopolies
copy Limonetik 2017 All rights reserved 13 | P a g e
payment credit and debit card operators are also experiencing a form of disintermediation
though their logo is present on each card the party that actually maintains the strongest
bond with the customer is the issuing bank The same phenomenon of disintermediation
could eventually affect banks When the physical media of the credit or debit card
disappears so does the most obvious symbol of the bankrsquos usefulness to its customer
Projecting into the payment universe of 2050 a bank must
come up with other ways to be present in the daily lives of
their customers
This might involve connected objects but also advanced analyses of data to build
confidence combat fraud make life easier for the user In any case the challenge for the
banks in future if it isnrsquot the case already will be to serve a practical purpose and preserve
security If a brand is to fight against trivialisation of services and the risk of attrition its
usefulness should immediately and permanently be clear to the user
In 2017 Apple Pay has reached 57
market share in number of
payments
copy Limonetik 2017 All rights reserved 14 | P a g e
The financial system hates the idea of change Yet that is what it will be facing in the years
and decades to come This change will be directly caused by the diversity of the Internet
which is allowing suppliers and customers to do business without middlemen Shared
economy through online platforms and marketplaces like Airbnb Uber and Alibaba are
today emblematic of a new ability to systematically challenge the proverbial middleman
The digital transformation of our society has brought about two phenomena in the payment
world Both seek to create parallel alternatives to the established order
Firstly the payment processing monopoly of major credit card operators is threatened by
new alternative payment networks Online bank transfer services such as Sofort (Germany
10-15 of the volume of online payments nationally) Trustly (Scandinavia 5-10 of online
payments regionally) iDEAL (Holland over 50 of the volume of online payments nationally)
and PayWithMyBank (USA) already have Facebook Western Union UNICEF or First Data as
customers
Indeed each of these card issuers has created an alternative payment network even though
use of private cards is limited to the issuerrsquos sales network or its partnersrsquo Contrary to
popular belief wallet services such as Apple Pay or Android Pay do not fall into the category
of alternative payment networks because their sole purpose is to allow the user to initiate
payment more easily the underlying transaction is always completed through conventional
credit or debit card networks
ALEXANDRE
GONTHIER
PAY WITH MY
BANK
The Middlemen Get
Pushed Out
copy Limonetik 2017 All rights reserved 15 | P a g e
Secondly consumers are apparently growing more and more mistrustful of a monetary
system deemed too centralised and undemocratic Witness the growing interest in digital
currencies that are blockchain-based such as Bitcoin or Ethereum which allow users to do
point-to-point transactions without going through a central system capable of detecting the
contents of the transaction The same motive is behind the development of prepaid cards
using gold or silver as a reference value seducing those who prefer a tangible monetary
standard to the fiat currency printed by central banks
By 2050 the number of alternative players is likely to increase dramatically Networks that
permit payment by direct bank transfer will gain significant market share in Europe and
even worldwide this is already the case in the Netherlands
Thanks to supportive legislation (PSD2) digital currencies will
also become mainstream even if their future still seems
uncertain
Private cards will continue to develop as customer loyalty programs expand The traditional
players in the credit or debit card business will likely have lost a substantial share of their
current near-monopoly Globally the development of transactional networks based on
alternative currencies could even jeopardise the status quo of the financial system which is
based on the pivotal role of central banks Today all these options are on the table The only
certainty is that this development will result in further commoditisation of transaction
processing that will leave little or no room for middlemen
There are 12 million private payment
cards in circulation in France
copy Limonetik 2017 All rights reserved 16 | P a g e
The digital transformation of our society is full of surprises After 10 years of upheaval here
is our conclusion you ainrsquot seen nothing yet Today we can identify three weak signals of
change
One is the creation of cryptocurrencies Remarkably their unit value has steadily increased
up from a few hundred euros when they were first launched to a few thousand today
In a different vein we are witnessing the spread of increasingly autonomous online
marketplaces that use their own private currencies This mode of transaction is comparable
to exchanging shares between companies Whatrsquos different is that nowadays this form of
exchange is extending beyond the financial sphere
At the same time the payment experience is becoming simpler than ever before That
alternative payment methods are also becoming more accessible will help spread their
appeal but they are used differently around the world Some countries like China have
already outpaced Europe in a number of areas The evolution of the payments industry and
its foreseeable economic impact could not only revolutionise how we consume but also
influence todayrsquos economic and geopolitical balance globally
JEAN-FRANCcedilOIS
HUGON
EBRC
Payment will be at the
Forefront of the Global War for
Digital Leadership
copy Limonetik 2017 All rights reserved 17 | P a g e
By 2050 it is very likely that the economic strength of a
country will no longer be based on its gross domestic
product but on its computing power and capacity for
innovation
What actually might count is the capacity of a trade bloc or a country to project its offering
of services on a global scale and capture all or a part of the transaction flow in a given
economic sector Witness the way the music market was transformed by iTunes or the
influence of US companies on Internet technologies In tomorrowrsquos economy which will be
100 digital the sovereignty of states will clearly be at stake Europe for example will be
challenged with defending its own concept of privacy protection and imposing limits on
certain private interests Though seemingly distant 2050 is actually a fairly short timeframe
considering the issues that lie ahead Innovators particularly in the strategic payments
sector will not only try to adapt to changes in consumption but will also have the daunting
task of supporting industrial winners that can stand up to the current competition and
achieve economic leadership in the digital world
70 of distribution companies are
preparing to integrate the use of
connected objects to improve the
customer experience
copy Limonetik 2017 All rights reserved 18 | P a g e
When it comes to payment as well we are entering the Age of Multitude Changes in usage
patterns already anticipate the proliferation of virtual or physical payment methods We will
pay using social media e-wallets and biometric devices Unlike today no single preferred
or centralising payment method will exist in future but rather as many payment services as
there are contexts for exchange
The first consequence of this evolution is the increasing complexity of the processing chain
There will be a greater number of players than today meaning at least initially that
payment data will pass through and be stored in an increasing number of places
Security-wise the more points there are where data is
manipulated the higher the risk Add on the combined
effects of globalisation
LAURENT
DHAEYER
SECURE TRADING
Payment in the Era of
Multitude
New business model
copy Limonetik 2017 All rights reserved 19 | P a g e
For instance consider the proliferation of geographical and regulatory areas for processing
data We should also anticipate an explosion of non-human payment-triggers as supply-
chain automation increases in all industries and as Internet of Payment Things expands
According to studies (which still conflict) the number of connected things could reach 20 to
50 billion by 2020 of which 63 will be major consumer applications that could potentially
generate transactions
By 2050 we can ultimately expect an even greater automation of the payment processing
chain which will have become much more complex and distributed over time This situation
already represents a major systemic risk for the financial system as a whole and it will
continue to do so This potential risk is somewhat similar to the one that caused the 2007
financial crisis because the actual complexity of the current system still largely eludes us But
even if everyone begins to understand the principles of the future self-regulating system the
details behind its underlying algorithms are still largely a mystery The payment industry is
caught between consolidation and fragmentation On the one hand this push-pull
movement will enable certain major players who hold the most data to use their algorithms
to influence the market Secondly this turbulence will increase the number of potentially
vulnerable points within payment ecosystems that are more or less closed and less
interdependent than they are today As is the case throughout the history of monetary
exchange we can expect criminal organisations to use the most advanced security
technologies (such as AI) as weapons against the system that has implemented them The
future of payment will depend on our confidence Gaining our trust will require the
unprecedented transparency of each automated system and each algorithm and the
possible consequences of their failure But the debate will not only be technical The userrsquos
needs will have to be taken into account because payment is primarily a social contract
Ultimately we should never forget that the customer is the one who chooses how to pay
Neither the promises of simplicity nor of near-perfect security have ever been convincing
enough
copy Limonetik 2017 All rights reserved 20 | P a g e
As of 1971 national currencies were no longer tied to gold which previously had served as a
common reference value This change was imposed by governments and central banks
The financial crisis of 2008 resulted in a glut in the money supply which makes it very
difficult today to assess the true value of all monetary assets This probably explains peoplersquos
growing distrust of national currencies and the rising success of cryptocurrencies They offer
a new and visible alternative to the traditional monetary system because like gold a
crypocurrency belongs to no one Its value cannot be determined unilaterally by a
government or a central bank it is the product of a global social agreement re-created by
digital currencies within their software environment A cryptocurrencyrsquos value is defined by
the safety and reliability of the exchange and secured storage protocols that constitute
them It will be a while before a cryptocurrency builds the same level of confidence as gold
Indeed a number of issues are yet to be solved starting with the matter of convertibility
However 2017 is already considered to be Year One for cryptocurrencies
It is hoped that by 2050 there will be an end to the debate over the digital transformation of
payment and currency One thing is already certain consumers will consider todayrsquos
complex monetary system as obsolete and incomprehensible
FRANCcedilOIS
VERON
NEWFUND
Money Will (once
again) Belong to No
One
copy Limonetik 2017 All rights reserved 21 | P a g e
The digital revolution will not affect only the act of paying
(the transactions) but also what we pay with (the currency)
the latest being underpinned by social convention
By 2050 innovation will be facing two challenges simultaneously and alternately First of all
mechanisms for interoperability and interconnection will be developed to allow exchanges
on a global scale between countries with dissimilar regulations and potentially different
levels of user acceptance levels of new electronic currencies Secondly the evolution of
electronic money protocols will continue at an accelerated pace in a fiercely competitive
world
As a point of perspective consider the Browser Wars back in the late 1990s After a first
explosive phase Microsoft occupied a dominant position by linking its browser to other
services until the European and US competition authorities revamped the regulations to
allow a minimum level of diversity Will we see Amazon or Google tomorrow distributing its
own currency And what will the consequences be A few years ago no one would have
suspected that Google would create algorithms to influence the production of content in the
way they do today But what about cryptocurrencies All the initiatives will not succeed But
for the next 40 years the pace of innovation will continue to accelerate
2011 1 Bitcoin = $ 100
August 2017 1 Bitcoin = $ 278800
copy Limonetik 2017 All rights reserved 22 | P a g e
In 2015 Frost and Sullivan projected that the profits from B2B online business would grow
to euro67 trillion by 2020 doubling the B2C online market size during the same period The
growing appeal to company buyers of purchasing online and the huge investments by
suppliers in the development of online sales platforms are current proof of this major trend
But B2B e-commerce has little in common with its B2C cousin In the first case a few
specialised buyers purchase wholesale and prices are negotiated between seller and buyer
whereas in B2C prices are imposed on customers Payment is being handled differently as
well Most business-to-business payments are not made through bank cards but through
invoice-based deferred wire-transfer payment
By 2050 the development of automation in industry and manufacturing and in services will
have caused almost all business vendors and suppliers to follow this trend Replenishment
orders will be issued directly by industrial robots and handled through integrated platforms
combining management of logistics and payment Each of these transactions will use a huge
volume of data This data may include specifications of the product or raw material ordered
expected delivery times also also financial information on customers such as their ability to
pay based on the history of previous orders All of these exchanges will be handled by
artificial intelligence to analyse both customer demand and any risk that the customer might
pose to the supplier
AXEL
MOUQUET
WEBHELP
Data Will Make B2B
Online Payment Easier
copy Limonetik 2017 All rights reserved 23 | P a g e
Data will be essential for the development of B2B e-
commerce which will no longer be confined to the sole
bilateral relationship between customer and supplier
We will witness the development of complex ecosystems that not only allow suppliers and
customers to collaborate better but also to rely on third parties for managing certain risks
Of course nothing will prevent suppliers from using online credit insurance services to
guarantee that the goods they manufacture will be paid for But the robotisation of the
economy could lead to another type of scenario which is already happening in some
business sectors For instance for each order made automatically current transaction and
transaction history data is used to define the most appropriate terms of payment to
minimise the risk of cashflow problems for all players in the industrial chain The sequence of
purchase orders can be full automated by successive triggers according to a strategy of
absolutely zero stock relying on a more extended if not global network of business
partners
The value of B2B electronic payments in
the US in 2020 is expected to reach
$1132 billion
copy Limonetik 2017 All rights reserved 24 | P a g e
Practices means methodsmdashthe whole payments industry is facing a further paradigm
shift The two leading technologies of the future artificial intelligence and the blockchain
reinforce the need for both ecosystems and open platforms
2050 may seem far away but one certainty is that an entire industry must urgently adapt to
the coming payment revolution The evidence of this has become clear over recent years
the payments sector has undergone more changes in 10 years than in the last two centuries
PricewaterhouseCoopers as quoted by the French magazine Les Echos states that more
than $150 billion will be invested in the fintech industry in the next three to five years to
prepare for the payments industry of tomorrow This revolution is all the more earthshaking
since it affects (or will affect) all the components and core assets of the payment value
chain Biometric identification and connected objects will reinvent not only payment tools
but also what we pay for and what we pay with As cryptographic currencies become more
widespread we are likely to witness the creation of new private currencies that will act as a
partial alternative to established institutions Yet other channels are already being explored
that are not directly monetary These would tap into the programming potential of the
blockchain in all industries Blockchain technology can be used to validate escrow
agreements or deeds of sale (real estate) protect confidential data (healthcare) or secure
automatic exchanges between computers (eg IoT sensors networks) All of these
capabilities can be combined The electronic data-rich transaction schema so far confined to
the exchange of monetary value is about to be applicable to any kind of information
exchange in the future
Conclusion
2050 so far away yet so close
copy Limonetik 2017 All rights reserved 25 | P a g e
This complete restructuring will cause the payment industry to face unprecedented
challenges So far transactional information has been more or less limited to monetary
amounts an account number and potentially a confidence score Blockchain technology
involves embedding a much larger volume of data from a great many more sources than are
used today In this operating mode the transaction data behind a customer order on an
online marketplace would include in addition to the price of the product information on the
sellerrsquos capacity to produce guarantees of the buyerrsquos solvency terms and conditions of
purchase and sale by the middleman and potentially the information required to pre-
program the different logistical steps of delivery All this data would be part of the
ldquocontractrdquo sealed by the blockchain But in such a case it is doubtful that the chain itself
would be large enough to store such a volume of data Moreover the probative value of the
documents embedded in the blockchain is not necessarily ensured in light of current and
future legislation
The resulting question is ldquowhat good is a blockchain contract if it isnrsquot legally admissiblerdquo
From this standpoint itrsquos easy to see how profoundly the blockchain changes the position of
the different players in the payment chain because more than ever before this will become
a chain of faith
One last thing to consider with regard to the future of payment in 2050 is that all the
developments we have just mentioned will have to take place in real time Within the few
tens or hundreds of milliseconds necessary to process a transaction the following is
essential at the very minimum validate the identity of the contracting parties involved
analyse the risks of fraud or failure customise the terms of the contract For artificial
intelligence to be effective in the fight against fraud it will have to play a key role in
consolidating the terms and conditions of a contract from raw transaction data All things
being equal this is already happening in the full-service collecting process as raw
transaction data is further enriched with financial data In the blockchain-powered
transaction schema this same principle will be at work but for a much larger perimeter of
data mining than whatrsquos needed to cross-reference sales and cash receipt reports
Combining all these challenges calls for innovation in any industry from the youngest
fintechs to the most established players
Blockchain transforming the chain of payment
into a chain of faith
Artificial intelligence will depend on open ecosystems to give transaction data a meaning
copy Limonetik 2017 All rights reserved 26 | P a g e
For the future of payment to evolve almost everything has yet to be donemdashand done
collectively Indeed none of this can be made possible outside the increasingly complex
ecosystems which will combine the most advanced expertise on each topic with sufficiently
powerful computing capability (inevitably to be shared as well) The world of payment in
2050 will rely on open APIs where each transaction will ldquocomposerdquo a package of meaningful
services through a blend of skills that is still hard to fathom today
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 3 | P a g e
To project to year 2050 and imagine what the payment industry will be like in a little over
thirty years seems ambitious if not hazardous We havenrsquot chosen this endeavour randomly
Projecting only 10 years ahead is relatively effortless quite a few conferences regularly
address the subject 10 years from now is pretty much like todaymdashonly a little faster bigger
more cross-channel and more mobile
But 100 years is a long way off Now we are talking pure science fiction
Projecting 30 years ahead on the other hand is trickier It requires that we keep one foot
firmly in the present pursuing our current methods and at the same time project a strong
vision into a future that most of us will still be around to experience
30 years ago we were in 1990mdashto me only yesterday Yet at the time e-commerce was still
in its infancy France for instance boasted only the Minitel Amazon wasnrsquot created until
1994 Google only dates back to 1998 My first Nokia was a gift in 2000 In a space of
ldquobarelyrdquo 30 years I lived through at least three major global revolutions in technology
CHRISTOPHE
BOURBIER
LIMONETIK
Tomorrow prepares
us for today
Editorial
copy Limonetik 2017 All rights reserved 4 | P a g e
Today as we approach the end of 2017 Limonetik represents more than 125 international
payment methods and handles the payment flows of international B2C and B2B online
marketplaces for PSPs buyers and merchants around the world Publishing this eBook
literally ldquoheightened our awarenessrdquo of the key changes and improvements to consider
when creating our current service offer the introduction of instant payment total
internationalisation of exchange generalisation of online exchange platforms (eg online
marketplaces) in B2B and the disappearance of currencies and of the act of paying
In this eBook we want to share with you our conviction that
tomorrow prepares us for todaymdashthat the distant future
provides the keys to guide innovation in the short term
The contributing authors all experts in their field have helped us to make this eBook into a
collective effort that gushes with ideas The point isnt so much to imagine what the future
will be as to identify what we must do to prepare for it now
We hope that this eBook will inspire you in your ventures as it does for us in ours We wish
you an enjoyable read
copy Limonetik 2017 All rights reserved 5 | P a g e
Who remembers the Minitel For the French this was the first experimentmdasha faint omenmdash
in what would become the Internet of Payment Things (IoPT) In the early days of mass e-
commerce Francersquos Minitel offered more than 20000 paid services What was being
invented at that time without our necessarily realising it was one of the first methods
deployed on a large scale for the general public to pay without using any physical media
whatsoever (eg card check or cash) Creating a new payment method however is never
trivial because it impacts one the most pivotal social conventions of our culture over the last
six millennia the use of currency Over time this social convention has evolved from the
direct barter of resources (eg salt spices) to the completely paperless methods of
exchange that we know today But it always boils down to exchanging one value against
another The conditions of this exchange have themselves changed radically over time that
is with a steady decrease in ldquofrictionrdquo created by the inherent limitations of the payment
methods used in the act of purchasing Five thousand years ago barter determined both the
GILLES
GRAPINET
WORLDLINE
Cash Payment is
Disappearing
Revolution of habits
copy Limonetik 2017 All rights reserved 6 | P a g e
value and the immediacy of an exchange according to the possibilities for transporting and
evaluating the goods themselves Eventually paper currency cheques credit cards and
finally new alternative payment methods all contributed to further simplify the payment
experience
At the same time all these payment methods allowed trade both domestic and
international to grow to absolutely massive proportions in terms of volume speed security
or confidence
Sometime before 2050 the next step in this evolution towards simplicity will most likely be
the disappearance of the last ldquophysicalrdquo media as standard payment methods These media
will be replaced by a whole range of full digital payment procedures that will be
personalised and contextualised in real time using artificial intelligence solutions The
transition is already underway Consider the services for which you can now pay in real time
via smartphone What makes them different is that the delivery or use of these services is no
longer finalised by a payment ritual that is distinctly separate from act of consumption itself
(witness McDonalds Uber Libert-T)
By 2050 the act of paying will disappear from our daily lives
We will no longer pay just use And using will automatically trigger a form of payment
invisible to the user through interaction with a connected paying object (eg smartphone
wearable device biometric sensor car or even connected objects at home) As consumers
we will intervene mainly to dispute an error which can always happen
One of the important challenges we face as we transition to full dematerialisation is to
maintain and even build up consumer confidence it is after all the fundamental purpose of
the payment value chain When it comes to consumer confidence expect some serious
upheavals We can already see clear signals the constant consolidation of European
copy Limonetik 2017 All rights reserved 7 | P a g e
standards and regulations (eg DSP-2 GDRP) based on three main practices the status of
the operators the authentication of the identity of the bearer and of the transaction and
fraud management
Generally speaking the simpler and more frictionless (and fully transparent) the payment
experience is for the customer the more complex the verification and management tasks in
back-office will be More than ever these tasks will require the implementation and
integration of advanced technologies such as biometrics artificial intelligence or
blockchains
The total amount of cash transactions
has gradually decreased to below 5
copy Limonetik 2017 All rights reserved 8 | P a g e
By 2050 the evolution of payment methods will be intertwined with a good many
transformations affecting our society The prospect of both demographic change and
scarcity of resources in the presence of digital technology is already combining to favour the
development of a new form of economy Such an economy would in turn influence the
world of payment thereby affecting services and value propositions
From a consumer perspective it will no longer be about paying for ownership but rather for
usage whether through rental or sharing The basic evidence of this trend is already
apparent in the transactions that individuals and businesses conduct and the services they
consume
By 2050 these consumer habits and corresponding payment practices will prevail
Therefore there will be a nearly ldquoinfiniterdquo number of variations on the act of payment
depending on the context In some cases payment will be triggered by a connected object or
sensor that follows us wherever we go whenever we enter a place or in our car or when
we begin to use a piece of equipment Many payments will be invisible or embedded and
be based on automatic customer recognition When it comes to identity recognition it is
very likely that within a matter of decades artificial intelligence biometrics and machine
learning will allow the eye and the finger to replace the smartphone and the credit card By
the same token we can expect to see the development of a barter economy this paradigm
will expand to areas that we havenrsquot even dreamt of (eg trading a BlaBlaCar ride for the
right to use the subway for one day)
ANGELO CACI
SYRTALS
CARDS
Use Will Create Value
copy Limonetik 2017 All rights reserved 9 | P a g e
The first impact on the payment industry will be a major shift
in the added value of services
Competing players will propose global offerings allowing merchants and users to adapt to
the new types of consumption and modes of payment In 40 years from now usage will
indeed be generating value
Ultimately citizens and businesses will still have to pay but the act of payment as such will
eventually disappear for it will become a trivial function hidden inside a package of services
And there will very likely be no fee for the basic service of payment But theres a catch The
seamlessness of payment transactions will depend on the ability to provide the smoothest
and easiest possible payment experience Here is where brand difference and innovation will
play a role Companies and service providers must come up with new ways to identify
authenticate recognise and qualify customers transactions and risks
These developments will likely require new practices through special partnerships They will
give rise to a new generation of players who will use service platforms and ecosystems in a
useful responsible consistent and efficient way
75 million connected objects in 2025
copy Limonetik 2017 All rights reserved 10 | P a g e
In a way money is already a thing of the past It is the legacy of an Old World faced with
changes caused on the one hand by a combination of automation and scarcity of resources
and on the other by environmental constraints It is already certain that machines will
replace humans in the future when it comes to activities involving production and analysis
Having already transformed the agricultural industry in a major way this change is now
affecting both manufacturing and services
In a production-driven system currency and the act of paying make up a simple and
relatively universal system of exchange based on the transfer of ownership underpinned by
objective and accountable value (ie goods against goods purchasing power against labour
spent) This system of valuation has already ceased to exist Automation and globalisation
have made it possible for example to produce a T-shirt for a few euros which does not
prevent the consumer from buying it at 100 times its production cost What is bought is not
the manufacturing value but the emotional value that the brand creates through marketing
and communication Take the case of Apple who in financial difficulty not twenty years ago
has the highest market capitalisation in the world today But Apple too is a landmark of the
previous era dominated by mass production
By 2050 a second factor of transformation barely perceptible today will take over the
scarcity of resources and the increasingly evident impact of human activity on the
environment It is still difficult to predict how this will affect consumer behaviour but the
future effect on currency and payment is clear This represents another radical paradigm
shift because the purpose of currency since the dawn of time has been to seal a two-way
transfer of property between two stakeholders
SEacuteBASTIEN
DESCOURS
PHILOSOPHIE
ACTIONETHIRES
The Real Value will be
Emotional
copy Limonetik 2017 All rights reserved 11 | P a g e
In a context of limited resources it will be less and less acceptable for part of these
resources to be held or hoarded by any one individual The right of ownership will
necessarily be replaced by a socially responsible and information-rich right of use
The act of paying in this context will no longer depend on
the quantitative valuation of the product using an abstract
unit of exchange instead it will validate a set of criteria of
confidence and brand fidelity that motivate the ldquoconsumer-
playerrdquo
In extremis this will be made possible by the emergence of digital currencies and in
particular blockchain technology This system of valuation could even replace currency as an
intermediary In this system consumer confidence would in turn trigger confidence of
business suppliers and partners according to the logic of a cashless ecosystem But this de-
monetisation will not eliminate the act of paying itself Instead it will complicate it by
requiring a volume of information to be communicated for each transactionmdasha far greater
amount than is available today
80 of businesses are seeing a major
change in consumer payment habits
copy Limonetik 2017 All rights reserved 11 | P a g e
copy Limonetik 2017 All rights reserved 12 | P a g e
If you were asked back in 1981 to predict what paying would be like in 2017 you probably
wouldnrsquot have had a clue But if you carefully observed the developments at that time yoursquod
have known what to expect Widespread use of credit and debit cards began in the 1980s
and this form of payment still dominates the market today The transition to this payment
method has proven highly instructive The credit and debit card isnt only a physical medium
but also an industrial process for handling payment What we wonder about today is the
sustainability of the physical medium With the advent of the e-wallet in particular we are
witnessing a progressive dematerialisation of this medium In terms of use this is more of
an evolution than a revolution Dematerialising the card is only to move the payment
activation process from one medium (the card) to another (a smartphone or connected
device) In theory any object of daily life can become a payment medium For example Uber
has shown that an object is not even required All you have to do is to just get into the car to
be recognised and then use the service
By 2050 this change in payment habits will or wonrsquot put banks in a situation similar to the
one which telecom operators are battling with today disintermediation In the telecom
industry phone manufacturers and app providers have usurped the customer base from the
operators who manage the traffic to the point where in no-contract plans they must
accept the possibility of being replaced in the click of a jog wheel In the world of consumer
PHILIPPE
MARQUETTY
SOCIEacuteTEacute
GEacuteNEacuteRALE
The Banks Will Win or
Lose
The end of monopolies
copy Limonetik 2017 All rights reserved 13 | P a g e
payment credit and debit card operators are also experiencing a form of disintermediation
though their logo is present on each card the party that actually maintains the strongest
bond with the customer is the issuing bank The same phenomenon of disintermediation
could eventually affect banks When the physical media of the credit or debit card
disappears so does the most obvious symbol of the bankrsquos usefulness to its customer
Projecting into the payment universe of 2050 a bank must
come up with other ways to be present in the daily lives of
their customers
This might involve connected objects but also advanced analyses of data to build
confidence combat fraud make life easier for the user In any case the challenge for the
banks in future if it isnrsquot the case already will be to serve a practical purpose and preserve
security If a brand is to fight against trivialisation of services and the risk of attrition its
usefulness should immediately and permanently be clear to the user
In 2017 Apple Pay has reached 57
market share in number of
payments
copy Limonetik 2017 All rights reserved 14 | P a g e
The financial system hates the idea of change Yet that is what it will be facing in the years
and decades to come This change will be directly caused by the diversity of the Internet
which is allowing suppliers and customers to do business without middlemen Shared
economy through online platforms and marketplaces like Airbnb Uber and Alibaba are
today emblematic of a new ability to systematically challenge the proverbial middleman
The digital transformation of our society has brought about two phenomena in the payment
world Both seek to create parallel alternatives to the established order
Firstly the payment processing monopoly of major credit card operators is threatened by
new alternative payment networks Online bank transfer services such as Sofort (Germany
10-15 of the volume of online payments nationally) Trustly (Scandinavia 5-10 of online
payments regionally) iDEAL (Holland over 50 of the volume of online payments nationally)
and PayWithMyBank (USA) already have Facebook Western Union UNICEF or First Data as
customers
Indeed each of these card issuers has created an alternative payment network even though
use of private cards is limited to the issuerrsquos sales network or its partnersrsquo Contrary to
popular belief wallet services such as Apple Pay or Android Pay do not fall into the category
of alternative payment networks because their sole purpose is to allow the user to initiate
payment more easily the underlying transaction is always completed through conventional
credit or debit card networks
ALEXANDRE
GONTHIER
PAY WITH MY
BANK
The Middlemen Get
Pushed Out
copy Limonetik 2017 All rights reserved 15 | P a g e
Secondly consumers are apparently growing more and more mistrustful of a monetary
system deemed too centralised and undemocratic Witness the growing interest in digital
currencies that are blockchain-based such as Bitcoin or Ethereum which allow users to do
point-to-point transactions without going through a central system capable of detecting the
contents of the transaction The same motive is behind the development of prepaid cards
using gold or silver as a reference value seducing those who prefer a tangible monetary
standard to the fiat currency printed by central banks
By 2050 the number of alternative players is likely to increase dramatically Networks that
permit payment by direct bank transfer will gain significant market share in Europe and
even worldwide this is already the case in the Netherlands
Thanks to supportive legislation (PSD2) digital currencies will
also become mainstream even if their future still seems
uncertain
Private cards will continue to develop as customer loyalty programs expand The traditional
players in the credit or debit card business will likely have lost a substantial share of their
current near-monopoly Globally the development of transactional networks based on
alternative currencies could even jeopardise the status quo of the financial system which is
based on the pivotal role of central banks Today all these options are on the table The only
certainty is that this development will result in further commoditisation of transaction
processing that will leave little or no room for middlemen
There are 12 million private payment
cards in circulation in France
copy Limonetik 2017 All rights reserved 16 | P a g e
The digital transformation of our society is full of surprises After 10 years of upheaval here
is our conclusion you ainrsquot seen nothing yet Today we can identify three weak signals of
change
One is the creation of cryptocurrencies Remarkably their unit value has steadily increased
up from a few hundred euros when they were first launched to a few thousand today
In a different vein we are witnessing the spread of increasingly autonomous online
marketplaces that use their own private currencies This mode of transaction is comparable
to exchanging shares between companies Whatrsquos different is that nowadays this form of
exchange is extending beyond the financial sphere
At the same time the payment experience is becoming simpler than ever before That
alternative payment methods are also becoming more accessible will help spread their
appeal but they are used differently around the world Some countries like China have
already outpaced Europe in a number of areas The evolution of the payments industry and
its foreseeable economic impact could not only revolutionise how we consume but also
influence todayrsquos economic and geopolitical balance globally
JEAN-FRANCcedilOIS
HUGON
EBRC
Payment will be at the
Forefront of the Global War for
Digital Leadership
copy Limonetik 2017 All rights reserved 17 | P a g e
By 2050 it is very likely that the economic strength of a
country will no longer be based on its gross domestic
product but on its computing power and capacity for
innovation
What actually might count is the capacity of a trade bloc or a country to project its offering
of services on a global scale and capture all or a part of the transaction flow in a given
economic sector Witness the way the music market was transformed by iTunes or the
influence of US companies on Internet technologies In tomorrowrsquos economy which will be
100 digital the sovereignty of states will clearly be at stake Europe for example will be
challenged with defending its own concept of privacy protection and imposing limits on
certain private interests Though seemingly distant 2050 is actually a fairly short timeframe
considering the issues that lie ahead Innovators particularly in the strategic payments
sector will not only try to adapt to changes in consumption but will also have the daunting
task of supporting industrial winners that can stand up to the current competition and
achieve economic leadership in the digital world
70 of distribution companies are
preparing to integrate the use of
connected objects to improve the
customer experience
copy Limonetik 2017 All rights reserved 18 | P a g e
When it comes to payment as well we are entering the Age of Multitude Changes in usage
patterns already anticipate the proliferation of virtual or physical payment methods We will
pay using social media e-wallets and biometric devices Unlike today no single preferred
or centralising payment method will exist in future but rather as many payment services as
there are contexts for exchange
The first consequence of this evolution is the increasing complexity of the processing chain
There will be a greater number of players than today meaning at least initially that
payment data will pass through and be stored in an increasing number of places
Security-wise the more points there are where data is
manipulated the higher the risk Add on the combined
effects of globalisation
LAURENT
DHAEYER
SECURE TRADING
Payment in the Era of
Multitude
New business model
copy Limonetik 2017 All rights reserved 19 | P a g e
For instance consider the proliferation of geographical and regulatory areas for processing
data We should also anticipate an explosion of non-human payment-triggers as supply-
chain automation increases in all industries and as Internet of Payment Things expands
According to studies (which still conflict) the number of connected things could reach 20 to
50 billion by 2020 of which 63 will be major consumer applications that could potentially
generate transactions
By 2050 we can ultimately expect an even greater automation of the payment processing
chain which will have become much more complex and distributed over time This situation
already represents a major systemic risk for the financial system as a whole and it will
continue to do so This potential risk is somewhat similar to the one that caused the 2007
financial crisis because the actual complexity of the current system still largely eludes us But
even if everyone begins to understand the principles of the future self-regulating system the
details behind its underlying algorithms are still largely a mystery The payment industry is
caught between consolidation and fragmentation On the one hand this push-pull
movement will enable certain major players who hold the most data to use their algorithms
to influence the market Secondly this turbulence will increase the number of potentially
vulnerable points within payment ecosystems that are more or less closed and less
interdependent than they are today As is the case throughout the history of monetary
exchange we can expect criminal organisations to use the most advanced security
technologies (such as AI) as weapons against the system that has implemented them The
future of payment will depend on our confidence Gaining our trust will require the
unprecedented transparency of each automated system and each algorithm and the
possible consequences of their failure But the debate will not only be technical The userrsquos
needs will have to be taken into account because payment is primarily a social contract
Ultimately we should never forget that the customer is the one who chooses how to pay
Neither the promises of simplicity nor of near-perfect security have ever been convincing
enough
copy Limonetik 2017 All rights reserved 20 | P a g e
As of 1971 national currencies were no longer tied to gold which previously had served as a
common reference value This change was imposed by governments and central banks
The financial crisis of 2008 resulted in a glut in the money supply which makes it very
difficult today to assess the true value of all monetary assets This probably explains peoplersquos
growing distrust of national currencies and the rising success of cryptocurrencies They offer
a new and visible alternative to the traditional monetary system because like gold a
crypocurrency belongs to no one Its value cannot be determined unilaterally by a
government or a central bank it is the product of a global social agreement re-created by
digital currencies within their software environment A cryptocurrencyrsquos value is defined by
the safety and reliability of the exchange and secured storage protocols that constitute
them It will be a while before a cryptocurrency builds the same level of confidence as gold
Indeed a number of issues are yet to be solved starting with the matter of convertibility
However 2017 is already considered to be Year One for cryptocurrencies
It is hoped that by 2050 there will be an end to the debate over the digital transformation of
payment and currency One thing is already certain consumers will consider todayrsquos
complex monetary system as obsolete and incomprehensible
FRANCcedilOIS
VERON
NEWFUND
Money Will (once
again) Belong to No
One
copy Limonetik 2017 All rights reserved 21 | P a g e
The digital revolution will not affect only the act of paying
(the transactions) but also what we pay with (the currency)
the latest being underpinned by social convention
By 2050 innovation will be facing two challenges simultaneously and alternately First of all
mechanisms for interoperability and interconnection will be developed to allow exchanges
on a global scale between countries with dissimilar regulations and potentially different
levels of user acceptance levels of new electronic currencies Secondly the evolution of
electronic money protocols will continue at an accelerated pace in a fiercely competitive
world
As a point of perspective consider the Browser Wars back in the late 1990s After a first
explosive phase Microsoft occupied a dominant position by linking its browser to other
services until the European and US competition authorities revamped the regulations to
allow a minimum level of diversity Will we see Amazon or Google tomorrow distributing its
own currency And what will the consequences be A few years ago no one would have
suspected that Google would create algorithms to influence the production of content in the
way they do today But what about cryptocurrencies All the initiatives will not succeed But
for the next 40 years the pace of innovation will continue to accelerate
2011 1 Bitcoin = $ 100
August 2017 1 Bitcoin = $ 278800
copy Limonetik 2017 All rights reserved 22 | P a g e
In 2015 Frost and Sullivan projected that the profits from B2B online business would grow
to euro67 trillion by 2020 doubling the B2C online market size during the same period The
growing appeal to company buyers of purchasing online and the huge investments by
suppliers in the development of online sales platforms are current proof of this major trend
But B2B e-commerce has little in common with its B2C cousin In the first case a few
specialised buyers purchase wholesale and prices are negotiated between seller and buyer
whereas in B2C prices are imposed on customers Payment is being handled differently as
well Most business-to-business payments are not made through bank cards but through
invoice-based deferred wire-transfer payment
By 2050 the development of automation in industry and manufacturing and in services will
have caused almost all business vendors and suppliers to follow this trend Replenishment
orders will be issued directly by industrial robots and handled through integrated platforms
combining management of logistics and payment Each of these transactions will use a huge
volume of data This data may include specifications of the product or raw material ordered
expected delivery times also also financial information on customers such as their ability to
pay based on the history of previous orders All of these exchanges will be handled by
artificial intelligence to analyse both customer demand and any risk that the customer might
pose to the supplier
AXEL
MOUQUET
WEBHELP
Data Will Make B2B
Online Payment Easier
copy Limonetik 2017 All rights reserved 23 | P a g e
Data will be essential for the development of B2B e-
commerce which will no longer be confined to the sole
bilateral relationship between customer and supplier
We will witness the development of complex ecosystems that not only allow suppliers and
customers to collaborate better but also to rely on third parties for managing certain risks
Of course nothing will prevent suppliers from using online credit insurance services to
guarantee that the goods they manufacture will be paid for But the robotisation of the
economy could lead to another type of scenario which is already happening in some
business sectors For instance for each order made automatically current transaction and
transaction history data is used to define the most appropriate terms of payment to
minimise the risk of cashflow problems for all players in the industrial chain The sequence of
purchase orders can be full automated by successive triggers according to a strategy of
absolutely zero stock relying on a more extended if not global network of business
partners
The value of B2B electronic payments in
the US in 2020 is expected to reach
$1132 billion
copy Limonetik 2017 All rights reserved 24 | P a g e
Practices means methodsmdashthe whole payments industry is facing a further paradigm
shift The two leading technologies of the future artificial intelligence and the blockchain
reinforce the need for both ecosystems and open platforms
2050 may seem far away but one certainty is that an entire industry must urgently adapt to
the coming payment revolution The evidence of this has become clear over recent years
the payments sector has undergone more changes in 10 years than in the last two centuries
PricewaterhouseCoopers as quoted by the French magazine Les Echos states that more
than $150 billion will be invested in the fintech industry in the next three to five years to
prepare for the payments industry of tomorrow This revolution is all the more earthshaking
since it affects (or will affect) all the components and core assets of the payment value
chain Biometric identification and connected objects will reinvent not only payment tools
but also what we pay for and what we pay with As cryptographic currencies become more
widespread we are likely to witness the creation of new private currencies that will act as a
partial alternative to established institutions Yet other channels are already being explored
that are not directly monetary These would tap into the programming potential of the
blockchain in all industries Blockchain technology can be used to validate escrow
agreements or deeds of sale (real estate) protect confidential data (healthcare) or secure
automatic exchanges between computers (eg IoT sensors networks) All of these
capabilities can be combined The electronic data-rich transaction schema so far confined to
the exchange of monetary value is about to be applicable to any kind of information
exchange in the future
Conclusion
2050 so far away yet so close
copy Limonetik 2017 All rights reserved 25 | P a g e
This complete restructuring will cause the payment industry to face unprecedented
challenges So far transactional information has been more or less limited to monetary
amounts an account number and potentially a confidence score Blockchain technology
involves embedding a much larger volume of data from a great many more sources than are
used today In this operating mode the transaction data behind a customer order on an
online marketplace would include in addition to the price of the product information on the
sellerrsquos capacity to produce guarantees of the buyerrsquos solvency terms and conditions of
purchase and sale by the middleman and potentially the information required to pre-
program the different logistical steps of delivery All this data would be part of the
ldquocontractrdquo sealed by the blockchain But in such a case it is doubtful that the chain itself
would be large enough to store such a volume of data Moreover the probative value of the
documents embedded in the blockchain is not necessarily ensured in light of current and
future legislation
The resulting question is ldquowhat good is a blockchain contract if it isnrsquot legally admissiblerdquo
From this standpoint itrsquos easy to see how profoundly the blockchain changes the position of
the different players in the payment chain because more than ever before this will become
a chain of faith
One last thing to consider with regard to the future of payment in 2050 is that all the
developments we have just mentioned will have to take place in real time Within the few
tens or hundreds of milliseconds necessary to process a transaction the following is
essential at the very minimum validate the identity of the contracting parties involved
analyse the risks of fraud or failure customise the terms of the contract For artificial
intelligence to be effective in the fight against fraud it will have to play a key role in
consolidating the terms and conditions of a contract from raw transaction data All things
being equal this is already happening in the full-service collecting process as raw
transaction data is further enriched with financial data In the blockchain-powered
transaction schema this same principle will be at work but for a much larger perimeter of
data mining than whatrsquos needed to cross-reference sales and cash receipt reports
Combining all these challenges calls for innovation in any industry from the youngest
fintechs to the most established players
Blockchain transforming the chain of payment
into a chain of faith
Artificial intelligence will depend on open ecosystems to give transaction data a meaning
copy Limonetik 2017 All rights reserved 26 | P a g e
For the future of payment to evolve almost everything has yet to be donemdashand done
collectively Indeed none of this can be made possible outside the increasingly complex
ecosystems which will combine the most advanced expertise on each topic with sufficiently
powerful computing capability (inevitably to be shared as well) The world of payment in
2050 will rely on open APIs where each transaction will ldquocomposerdquo a package of meaningful
services through a blend of skills that is still hard to fathom today
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 4 | P a g e
Today as we approach the end of 2017 Limonetik represents more than 125 international
payment methods and handles the payment flows of international B2C and B2B online
marketplaces for PSPs buyers and merchants around the world Publishing this eBook
literally ldquoheightened our awarenessrdquo of the key changes and improvements to consider
when creating our current service offer the introduction of instant payment total
internationalisation of exchange generalisation of online exchange platforms (eg online
marketplaces) in B2B and the disappearance of currencies and of the act of paying
In this eBook we want to share with you our conviction that
tomorrow prepares us for todaymdashthat the distant future
provides the keys to guide innovation in the short term
The contributing authors all experts in their field have helped us to make this eBook into a
collective effort that gushes with ideas The point isnt so much to imagine what the future
will be as to identify what we must do to prepare for it now
We hope that this eBook will inspire you in your ventures as it does for us in ours We wish
you an enjoyable read
copy Limonetik 2017 All rights reserved 5 | P a g e
Who remembers the Minitel For the French this was the first experimentmdasha faint omenmdash
in what would become the Internet of Payment Things (IoPT) In the early days of mass e-
commerce Francersquos Minitel offered more than 20000 paid services What was being
invented at that time without our necessarily realising it was one of the first methods
deployed on a large scale for the general public to pay without using any physical media
whatsoever (eg card check or cash) Creating a new payment method however is never
trivial because it impacts one the most pivotal social conventions of our culture over the last
six millennia the use of currency Over time this social convention has evolved from the
direct barter of resources (eg salt spices) to the completely paperless methods of
exchange that we know today But it always boils down to exchanging one value against
another The conditions of this exchange have themselves changed radically over time that
is with a steady decrease in ldquofrictionrdquo created by the inherent limitations of the payment
methods used in the act of purchasing Five thousand years ago barter determined both the
GILLES
GRAPINET
WORLDLINE
Cash Payment is
Disappearing
Revolution of habits
copy Limonetik 2017 All rights reserved 6 | P a g e
value and the immediacy of an exchange according to the possibilities for transporting and
evaluating the goods themselves Eventually paper currency cheques credit cards and
finally new alternative payment methods all contributed to further simplify the payment
experience
At the same time all these payment methods allowed trade both domestic and
international to grow to absolutely massive proportions in terms of volume speed security
or confidence
Sometime before 2050 the next step in this evolution towards simplicity will most likely be
the disappearance of the last ldquophysicalrdquo media as standard payment methods These media
will be replaced by a whole range of full digital payment procedures that will be
personalised and contextualised in real time using artificial intelligence solutions The
transition is already underway Consider the services for which you can now pay in real time
via smartphone What makes them different is that the delivery or use of these services is no
longer finalised by a payment ritual that is distinctly separate from act of consumption itself
(witness McDonalds Uber Libert-T)
By 2050 the act of paying will disappear from our daily lives
We will no longer pay just use And using will automatically trigger a form of payment
invisible to the user through interaction with a connected paying object (eg smartphone
wearable device biometric sensor car or even connected objects at home) As consumers
we will intervene mainly to dispute an error which can always happen
One of the important challenges we face as we transition to full dematerialisation is to
maintain and even build up consumer confidence it is after all the fundamental purpose of
the payment value chain When it comes to consumer confidence expect some serious
upheavals We can already see clear signals the constant consolidation of European
copy Limonetik 2017 All rights reserved 7 | P a g e
standards and regulations (eg DSP-2 GDRP) based on three main practices the status of
the operators the authentication of the identity of the bearer and of the transaction and
fraud management
Generally speaking the simpler and more frictionless (and fully transparent) the payment
experience is for the customer the more complex the verification and management tasks in
back-office will be More than ever these tasks will require the implementation and
integration of advanced technologies such as biometrics artificial intelligence or
blockchains
The total amount of cash transactions
has gradually decreased to below 5
copy Limonetik 2017 All rights reserved 8 | P a g e
By 2050 the evolution of payment methods will be intertwined with a good many
transformations affecting our society The prospect of both demographic change and
scarcity of resources in the presence of digital technology is already combining to favour the
development of a new form of economy Such an economy would in turn influence the
world of payment thereby affecting services and value propositions
From a consumer perspective it will no longer be about paying for ownership but rather for
usage whether through rental or sharing The basic evidence of this trend is already
apparent in the transactions that individuals and businesses conduct and the services they
consume
By 2050 these consumer habits and corresponding payment practices will prevail
Therefore there will be a nearly ldquoinfiniterdquo number of variations on the act of payment
depending on the context In some cases payment will be triggered by a connected object or
sensor that follows us wherever we go whenever we enter a place or in our car or when
we begin to use a piece of equipment Many payments will be invisible or embedded and
be based on automatic customer recognition When it comes to identity recognition it is
very likely that within a matter of decades artificial intelligence biometrics and machine
learning will allow the eye and the finger to replace the smartphone and the credit card By
the same token we can expect to see the development of a barter economy this paradigm
will expand to areas that we havenrsquot even dreamt of (eg trading a BlaBlaCar ride for the
right to use the subway for one day)
ANGELO CACI
SYRTALS
CARDS
Use Will Create Value
copy Limonetik 2017 All rights reserved 9 | P a g e
The first impact on the payment industry will be a major shift
in the added value of services
Competing players will propose global offerings allowing merchants and users to adapt to
the new types of consumption and modes of payment In 40 years from now usage will
indeed be generating value
Ultimately citizens and businesses will still have to pay but the act of payment as such will
eventually disappear for it will become a trivial function hidden inside a package of services
And there will very likely be no fee for the basic service of payment But theres a catch The
seamlessness of payment transactions will depend on the ability to provide the smoothest
and easiest possible payment experience Here is where brand difference and innovation will
play a role Companies and service providers must come up with new ways to identify
authenticate recognise and qualify customers transactions and risks
These developments will likely require new practices through special partnerships They will
give rise to a new generation of players who will use service platforms and ecosystems in a
useful responsible consistent and efficient way
75 million connected objects in 2025
copy Limonetik 2017 All rights reserved 10 | P a g e
In a way money is already a thing of the past It is the legacy of an Old World faced with
changes caused on the one hand by a combination of automation and scarcity of resources
and on the other by environmental constraints It is already certain that machines will
replace humans in the future when it comes to activities involving production and analysis
Having already transformed the agricultural industry in a major way this change is now
affecting both manufacturing and services
In a production-driven system currency and the act of paying make up a simple and
relatively universal system of exchange based on the transfer of ownership underpinned by
objective and accountable value (ie goods against goods purchasing power against labour
spent) This system of valuation has already ceased to exist Automation and globalisation
have made it possible for example to produce a T-shirt for a few euros which does not
prevent the consumer from buying it at 100 times its production cost What is bought is not
the manufacturing value but the emotional value that the brand creates through marketing
and communication Take the case of Apple who in financial difficulty not twenty years ago
has the highest market capitalisation in the world today But Apple too is a landmark of the
previous era dominated by mass production
By 2050 a second factor of transformation barely perceptible today will take over the
scarcity of resources and the increasingly evident impact of human activity on the
environment It is still difficult to predict how this will affect consumer behaviour but the
future effect on currency and payment is clear This represents another radical paradigm
shift because the purpose of currency since the dawn of time has been to seal a two-way
transfer of property between two stakeholders
SEacuteBASTIEN
DESCOURS
PHILOSOPHIE
ACTIONETHIRES
The Real Value will be
Emotional
copy Limonetik 2017 All rights reserved 11 | P a g e
In a context of limited resources it will be less and less acceptable for part of these
resources to be held or hoarded by any one individual The right of ownership will
necessarily be replaced by a socially responsible and information-rich right of use
The act of paying in this context will no longer depend on
the quantitative valuation of the product using an abstract
unit of exchange instead it will validate a set of criteria of
confidence and brand fidelity that motivate the ldquoconsumer-
playerrdquo
In extremis this will be made possible by the emergence of digital currencies and in
particular blockchain technology This system of valuation could even replace currency as an
intermediary In this system consumer confidence would in turn trigger confidence of
business suppliers and partners according to the logic of a cashless ecosystem But this de-
monetisation will not eliminate the act of paying itself Instead it will complicate it by
requiring a volume of information to be communicated for each transactionmdasha far greater
amount than is available today
80 of businesses are seeing a major
change in consumer payment habits
copy Limonetik 2017 All rights reserved 11 | P a g e
copy Limonetik 2017 All rights reserved 12 | P a g e
If you were asked back in 1981 to predict what paying would be like in 2017 you probably
wouldnrsquot have had a clue But if you carefully observed the developments at that time yoursquod
have known what to expect Widespread use of credit and debit cards began in the 1980s
and this form of payment still dominates the market today The transition to this payment
method has proven highly instructive The credit and debit card isnt only a physical medium
but also an industrial process for handling payment What we wonder about today is the
sustainability of the physical medium With the advent of the e-wallet in particular we are
witnessing a progressive dematerialisation of this medium In terms of use this is more of
an evolution than a revolution Dematerialising the card is only to move the payment
activation process from one medium (the card) to another (a smartphone or connected
device) In theory any object of daily life can become a payment medium For example Uber
has shown that an object is not even required All you have to do is to just get into the car to
be recognised and then use the service
By 2050 this change in payment habits will or wonrsquot put banks in a situation similar to the
one which telecom operators are battling with today disintermediation In the telecom
industry phone manufacturers and app providers have usurped the customer base from the
operators who manage the traffic to the point where in no-contract plans they must
accept the possibility of being replaced in the click of a jog wheel In the world of consumer
PHILIPPE
MARQUETTY
SOCIEacuteTEacute
GEacuteNEacuteRALE
The Banks Will Win or
Lose
The end of monopolies
copy Limonetik 2017 All rights reserved 13 | P a g e
payment credit and debit card operators are also experiencing a form of disintermediation
though their logo is present on each card the party that actually maintains the strongest
bond with the customer is the issuing bank The same phenomenon of disintermediation
could eventually affect banks When the physical media of the credit or debit card
disappears so does the most obvious symbol of the bankrsquos usefulness to its customer
Projecting into the payment universe of 2050 a bank must
come up with other ways to be present in the daily lives of
their customers
This might involve connected objects but also advanced analyses of data to build
confidence combat fraud make life easier for the user In any case the challenge for the
banks in future if it isnrsquot the case already will be to serve a practical purpose and preserve
security If a brand is to fight against trivialisation of services and the risk of attrition its
usefulness should immediately and permanently be clear to the user
In 2017 Apple Pay has reached 57
market share in number of
payments
copy Limonetik 2017 All rights reserved 14 | P a g e
The financial system hates the idea of change Yet that is what it will be facing in the years
and decades to come This change will be directly caused by the diversity of the Internet
which is allowing suppliers and customers to do business without middlemen Shared
economy through online platforms and marketplaces like Airbnb Uber and Alibaba are
today emblematic of a new ability to systematically challenge the proverbial middleman
The digital transformation of our society has brought about two phenomena in the payment
world Both seek to create parallel alternatives to the established order
Firstly the payment processing monopoly of major credit card operators is threatened by
new alternative payment networks Online bank transfer services such as Sofort (Germany
10-15 of the volume of online payments nationally) Trustly (Scandinavia 5-10 of online
payments regionally) iDEAL (Holland over 50 of the volume of online payments nationally)
and PayWithMyBank (USA) already have Facebook Western Union UNICEF or First Data as
customers
Indeed each of these card issuers has created an alternative payment network even though
use of private cards is limited to the issuerrsquos sales network or its partnersrsquo Contrary to
popular belief wallet services such as Apple Pay or Android Pay do not fall into the category
of alternative payment networks because their sole purpose is to allow the user to initiate
payment more easily the underlying transaction is always completed through conventional
credit or debit card networks
ALEXANDRE
GONTHIER
PAY WITH MY
BANK
The Middlemen Get
Pushed Out
copy Limonetik 2017 All rights reserved 15 | P a g e
Secondly consumers are apparently growing more and more mistrustful of a monetary
system deemed too centralised and undemocratic Witness the growing interest in digital
currencies that are blockchain-based such as Bitcoin or Ethereum which allow users to do
point-to-point transactions without going through a central system capable of detecting the
contents of the transaction The same motive is behind the development of prepaid cards
using gold or silver as a reference value seducing those who prefer a tangible monetary
standard to the fiat currency printed by central banks
By 2050 the number of alternative players is likely to increase dramatically Networks that
permit payment by direct bank transfer will gain significant market share in Europe and
even worldwide this is already the case in the Netherlands
Thanks to supportive legislation (PSD2) digital currencies will
also become mainstream even if their future still seems
uncertain
Private cards will continue to develop as customer loyalty programs expand The traditional
players in the credit or debit card business will likely have lost a substantial share of their
current near-monopoly Globally the development of transactional networks based on
alternative currencies could even jeopardise the status quo of the financial system which is
based on the pivotal role of central banks Today all these options are on the table The only
certainty is that this development will result in further commoditisation of transaction
processing that will leave little or no room for middlemen
There are 12 million private payment
cards in circulation in France
copy Limonetik 2017 All rights reserved 16 | P a g e
The digital transformation of our society is full of surprises After 10 years of upheaval here
is our conclusion you ainrsquot seen nothing yet Today we can identify three weak signals of
change
One is the creation of cryptocurrencies Remarkably their unit value has steadily increased
up from a few hundred euros when they were first launched to a few thousand today
In a different vein we are witnessing the spread of increasingly autonomous online
marketplaces that use their own private currencies This mode of transaction is comparable
to exchanging shares between companies Whatrsquos different is that nowadays this form of
exchange is extending beyond the financial sphere
At the same time the payment experience is becoming simpler than ever before That
alternative payment methods are also becoming more accessible will help spread their
appeal but they are used differently around the world Some countries like China have
already outpaced Europe in a number of areas The evolution of the payments industry and
its foreseeable economic impact could not only revolutionise how we consume but also
influence todayrsquos economic and geopolitical balance globally
JEAN-FRANCcedilOIS
HUGON
EBRC
Payment will be at the
Forefront of the Global War for
Digital Leadership
copy Limonetik 2017 All rights reserved 17 | P a g e
By 2050 it is very likely that the economic strength of a
country will no longer be based on its gross domestic
product but on its computing power and capacity for
innovation
What actually might count is the capacity of a trade bloc or a country to project its offering
of services on a global scale and capture all or a part of the transaction flow in a given
economic sector Witness the way the music market was transformed by iTunes or the
influence of US companies on Internet technologies In tomorrowrsquos economy which will be
100 digital the sovereignty of states will clearly be at stake Europe for example will be
challenged with defending its own concept of privacy protection and imposing limits on
certain private interests Though seemingly distant 2050 is actually a fairly short timeframe
considering the issues that lie ahead Innovators particularly in the strategic payments
sector will not only try to adapt to changes in consumption but will also have the daunting
task of supporting industrial winners that can stand up to the current competition and
achieve economic leadership in the digital world
70 of distribution companies are
preparing to integrate the use of
connected objects to improve the
customer experience
copy Limonetik 2017 All rights reserved 18 | P a g e
When it comes to payment as well we are entering the Age of Multitude Changes in usage
patterns already anticipate the proliferation of virtual or physical payment methods We will
pay using social media e-wallets and biometric devices Unlike today no single preferred
or centralising payment method will exist in future but rather as many payment services as
there are contexts for exchange
The first consequence of this evolution is the increasing complexity of the processing chain
There will be a greater number of players than today meaning at least initially that
payment data will pass through and be stored in an increasing number of places
Security-wise the more points there are where data is
manipulated the higher the risk Add on the combined
effects of globalisation
LAURENT
DHAEYER
SECURE TRADING
Payment in the Era of
Multitude
New business model
copy Limonetik 2017 All rights reserved 19 | P a g e
For instance consider the proliferation of geographical and regulatory areas for processing
data We should also anticipate an explosion of non-human payment-triggers as supply-
chain automation increases in all industries and as Internet of Payment Things expands
According to studies (which still conflict) the number of connected things could reach 20 to
50 billion by 2020 of which 63 will be major consumer applications that could potentially
generate transactions
By 2050 we can ultimately expect an even greater automation of the payment processing
chain which will have become much more complex and distributed over time This situation
already represents a major systemic risk for the financial system as a whole and it will
continue to do so This potential risk is somewhat similar to the one that caused the 2007
financial crisis because the actual complexity of the current system still largely eludes us But
even if everyone begins to understand the principles of the future self-regulating system the
details behind its underlying algorithms are still largely a mystery The payment industry is
caught between consolidation and fragmentation On the one hand this push-pull
movement will enable certain major players who hold the most data to use their algorithms
to influence the market Secondly this turbulence will increase the number of potentially
vulnerable points within payment ecosystems that are more or less closed and less
interdependent than they are today As is the case throughout the history of monetary
exchange we can expect criminal organisations to use the most advanced security
technologies (such as AI) as weapons against the system that has implemented them The
future of payment will depend on our confidence Gaining our trust will require the
unprecedented transparency of each automated system and each algorithm and the
possible consequences of their failure But the debate will not only be technical The userrsquos
needs will have to be taken into account because payment is primarily a social contract
Ultimately we should never forget that the customer is the one who chooses how to pay
Neither the promises of simplicity nor of near-perfect security have ever been convincing
enough
copy Limonetik 2017 All rights reserved 20 | P a g e
As of 1971 national currencies were no longer tied to gold which previously had served as a
common reference value This change was imposed by governments and central banks
The financial crisis of 2008 resulted in a glut in the money supply which makes it very
difficult today to assess the true value of all monetary assets This probably explains peoplersquos
growing distrust of national currencies and the rising success of cryptocurrencies They offer
a new and visible alternative to the traditional monetary system because like gold a
crypocurrency belongs to no one Its value cannot be determined unilaterally by a
government or a central bank it is the product of a global social agreement re-created by
digital currencies within their software environment A cryptocurrencyrsquos value is defined by
the safety and reliability of the exchange and secured storage protocols that constitute
them It will be a while before a cryptocurrency builds the same level of confidence as gold
Indeed a number of issues are yet to be solved starting with the matter of convertibility
However 2017 is already considered to be Year One for cryptocurrencies
It is hoped that by 2050 there will be an end to the debate over the digital transformation of
payment and currency One thing is already certain consumers will consider todayrsquos
complex monetary system as obsolete and incomprehensible
FRANCcedilOIS
VERON
NEWFUND
Money Will (once
again) Belong to No
One
copy Limonetik 2017 All rights reserved 21 | P a g e
The digital revolution will not affect only the act of paying
(the transactions) but also what we pay with (the currency)
the latest being underpinned by social convention
By 2050 innovation will be facing two challenges simultaneously and alternately First of all
mechanisms for interoperability and interconnection will be developed to allow exchanges
on a global scale between countries with dissimilar regulations and potentially different
levels of user acceptance levels of new electronic currencies Secondly the evolution of
electronic money protocols will continue at an accelerated pace in a fiercely competitive
world
As a point of perspective consider the Browser Wars back in the late 1990s After a first
explosive phase Microsoft occupied a dominant position by linking its browser to other
services until the European and US competition authorities revamped the regulations to
allow a minimum level of diversity Will we see Amazon or Google tomorrow distributing its
own currency And what will the consequences be A few years ago no one would have
suspected that Google would create algorithms to influence the production of content in the
way they do today But what about cryptocurrencies All the initiatives will not succeed But
for the next 40 years the pace of innovation will continue to accelerate
2011 1 Bitcoin = $ 100
August 2017 1 Bitcoin = $ 278800
copy Limonetik 2017 All rights reserved 22 | P a g e
In 2015 Frost and Sullivan projected that the profits from B2B online business would grow
to euro67 trillion by 2020 doubling the B2C online market size during the same period The
growing appeal to company buyers of purchasing online and the huge investments by
suppliers in the development of online sales platforms are current proof of this major trend
But B2B e-commerce has little in common with its B2C cousin In the first case a few
specialised buyers purchase wholesale and prices are negotiated between seller and buyer
whereas in B2C prices are imposed on customers Payment is being handled differently as
well Most business-to-business payments are not made through bank cards but through
invoice-based deferred wire-transfer payment
By 2050 the development of automation in industry and manufacturing and in services will
have caused almost all business vendors and suppliers to follow this trend Replenishment
orders will be issued directly by industrial robots and handled through integrated platforms
combining management of logistics and payment Each of these transactions will use a huge
volume of data This data may include specifications of the product or raw material ordered
expected delivery times also also financial information on customers such as their ability to
pay based on the history of previous orders All of these exchanges will be handled by
artificial intelligence to analyse both customer demand and any risk that the customer might
pose to the supplier
AXEL
MOUQUET
WEBHELP
Data Will Make B2B
Online Payment Easier
copy Limonetik 2017 All rights reserved 23 | P a g e
Data will be essential for the development of B2B e-
commerce which will no longer be confined to the sole
bilateral relationship between customer and supplier
We will witness the development of complex ecosystems that not only allow suppliers and
customers to collaborate better but also to rely on third parties for managing certain risks
Of course nothing will prevent suppliers from using online credit insurance services to
guarantee that the goods they manufacture will be paid for But the robotisation of the
economy could lead to another type of scenario which is already happening in some
business sectors For instance for each order made automatically current transaction and
transaction history data is used to define the most appropriate terms of payment to
minimise the risk of cashflow problems for all players in the industrial chain The sequence of
purchase orders can be full automated by successive triggers according to a strategy of
absolutely zero stock relying on a more extended if not global network of business
partners
The value of B2B electronic payments in
the US in 2020 is expected to reach
$1132 billion
copy Limonetik 2017 All rights reserved 24 | P a g e
Practices means methodsmdashthe whole payments industry is facing a further paradigm
shift The two leading technologies of the future artificial intelligence and the blockchain
reinforce the need for both ecosystems and open platforms
2050 may seem far away but one certainty is that an entire industry must urgently adapt to
the coming payment revolution The evidence of this has become clear over recent years
the payments sector has undergone more changes in 10 years than in the last two centuries
PricewaterhouseCoopers as quoted by the French magazine Les Echos states that more
than $150 billion will be invested in the fintech industry in the next three to five years to
prepare for the payments industry of tomorrow This revolution is all the more earthshaking
since it affects (or will affect) all the components and core assets of the payment value
chain Biometric identification and connected objects will reinvent not only payment tools
but also what we pay for and what we pay with As cryptographic currencies become more
widespread we are likely to witness the creation of new private currencies that will act as a
partial alternative to established institutions Yet other channels are already being explored
that are not directly monetary These would tap into the programming potential of the
blockchain in all industries Blockchain technology can be used to validate escrow
agreements or deeds of sale (real estate) protect confidential data (healthcare) or secure
automatic exchanges between computers (eg IoT sensors networks) All of these
capabilities can be combined The electronic data-rich transaction schema so far confined to
the exchange of monetary value is about to be applicable to any kind of information
exchange in the future
Conclusion
2050 so far away yet so close
copy Limonetik 2017 All rights reserved 25 | P a g e
This complete restructuring will cause the payment industry to face unprecedented
challenges So far transactional information has been more or less limited to monetary
amounts an account number and potentially a confidence score Blockchain technology
involves embedding a much larger volume of data from a great many more sources than are
used today In this operating mode the transaction data behind a customer order on an
online marketplace would include in addition to the price of the product information on the
sellerrsquos capacity to produce guarantees of the buyerrsquos solvency terms and conditions of
purchase and sale by the middleman and potentially the information required to pre-
program the different logistical steps of delivery All this data would be part of the
ldquocontractrdquo sealed by the blockchain But in such a case it is doubtful that the chain itself
would be large enough to store such a volume of data Moreover the probative value of the
documents embedded in the blockchain is not necessarily ensured in light of current and
future legislation
The resulting question is ldquowhat good is a blockchain contract if it isnrsquot legally admissiblerdquo
From this standpoint itrsquos easy to see how profoundly the blockchain changes the position of
the different players in the payment chain because more than ever before this will become
a chain of faith
One last thing to consider with regard to the future of payment in 2050 is that all the
developments we have just mentioned will have to take place in real time Within the few
tens or hundreds of milliseconds necessary to process a transaction the following is
essential at the very minimum validate the identity of the contracting parties involved
analyse the risks of fraud or failure customise the terms of the contract For artificial
intelligence to be effective in the fight against fraud it will have to play a key role in
consolidating the terms and conditions of a contract from raw transaction data All things
being equal this is already happening in the full-service collecting process as raw
transaction data is further enriched with financial data In the blockchain-powered
transaction schema this same principle will be at work but for a much larger perimeter of
data mining than whatrsquos needed to cross-reference sales and cash receipt reports
Combining all these challenges calls for innovation in any industry from the youngest
fintechs to the most established players
Blockchain transforming the chain of payment
into a chain of faith
Artificial intelligence will depend on open ecosystems to give transaction data a meaning
copy Limonetik 2017 All rights reserved 26 | P a g e
For the future of payment to evolve almost everything has yet to be donemdashand done
collectively Indeed none of this can be made possible outside the increasingly complex
ecosystems which will combine the most advanced expertise on each topic with sufficiently
powerful computing capability (inevitably to be shared as well) The world of payment in
2050 will rely on open APIs where each transaction will ldquocomposerdquo a package of meaningful
services through a blend of skills that is still hard to fathom today
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 5 | P a g e
Who remembers the Minitel For the French this was the first experimentmdasha faint omenmdash
in what would become the Internet of Payment Things (IoPT) In the early days of mass e-
commerce Francersquos Minitel offered more than 20000 paid services What was being
invented at that time without our necessarily realising it was one of the first methods
deployed on a large scale for the general public to pay without using any physical media
whatsoever (eg card check or cash) Creating a new payment method however is never
trivial because it impacts one the most pivotal social conventions of our culture over the last
six millennia the use of currency Over time this social convention has evolved from the
direct barter of resources (eg salt spices) to the completely paperless methods of
exchange that we know today But it always boils down to exchanging one value against
another The conditions of this exchange have themselves changed radically over time that
is with a steady decrease in ldquofrictionrdquo created by the inherent limitations of the payment
methods used in the act of purchasing Five thousand years ago barter determined both the
GILLES
GRAPINET
WORLDLINE
Cash Payment is
Disappearing
Revolution of habits
copy Limonetik 2017 All rights reserved 6 | P a g e
value and the immediacy of an exchange according to the possibilities for transporting and
evaluating the goods themselves Eventually paper currency cheques credit cards and
finally new alternative payment methods all contributed to further simplify the payment
experience
At the same time all these payment methods allowed trade both domestic and
international to grow to absolutely massive proportions in terms of volume speed security
or confidence
Sometime before 2050 the next step in this evolution towards simplicity will most likely be
the disappearance of the last ldquophysicalrdquo media as standard payment methods These media
will be replaced by a whole range of full digital payment procedures that will be
personalised and contextualised in real time using artificial intelligence solutions The
transition is already underway Consider the services for which you can now pay in real time
via smartphone What makes them different is that the delivery or use of these services is no
longer finalised by a payment ritual that is distinctly separate from act of consumption itself
(witness McDonalds Uber Libert-T)
By 2050 the act of paying will disappear from our daily lives
We will no longer pay just use And using will automatically trigger a form of payment
invisible to the user through interaction with a connected paying object (eg smartphone
wearable device biometric sensor car or even connected objects at home) As consumers
we will intervene mainly to dispute an error which can always happen
One of the important challenges we face as we transition to full dematerialisation is to
maintain and even build up consumer confidence it is after all the fundamental purpose of
the payment value chain When it comes to consumer confidence expect some serious
upheavals We can already see clear signals the constant consolidation of European
copy Limonetik 2017 All rights reserved 7 | P a g e
standards and regulations (eg DSP-2 GDRP) based on three main practices the status of
the operators the authentication of the identity of the bearer and of the transaction and
fraud management
Generally speaking the simpler and more frictionless (and fully transparent) the payment
experience is for the customer the more complex the verification and management tasks in
back-office will be More than ever these tasks will require the implementation and
integration of advanced technologies such as biometrics artificial intelligence or
blockchains
The total amount of cash transactions
has gradually decreased to below 5
copy Limonetik 2017 All rights reserved 8 | P a g e
By 2050 the evolution of payment methods will be intertwined with a good many
transformations affecting our society The prospect of both demographic change and
scarcity of resources in the presence of digital technology is already combining to favour the
development of a new form of economy Such an economy would in turn influence the
world of payment thereby affecting services and value propositions
From a consumer perspective it will no longer be about paying for ownership but rather for
usage whether through rental or sharing The basic evidence of this trend is already
apparent in the transactions that individuals and businesses conduct and the services they
consume
By 2050 these consumer habits and corresponding payment practices will prevail
Therefore there will be a nearly ldquoinfiniterdquo number of variations on the act of payment
depending on the context In some cases payment will be triggered by a connected object or
sensor that follows us wherever we go whenever we enter a place or in our car or when
we begin to use a piece of equipment Many payments will be invisible or embedded and
be based on automatic customer recognition When it comes to identity recognition it is
very likely that within a matter of decades artificial intelligence biometrics and machine
learning will allow the eye and the finger to replace the smartphone and the credit card By
the same token we can expect to see the development of a barter economy this paradigm
will expand to areas that we havenrsquot even dreamt of (eg trading a BlaBlaCar ride for the
right to use the subway for one day)
ANGELO CACI
SYRTALS
CARDS
Use Will Create Value
copy Limonetik 2017 All rights reserved 9 | P a g e
The first impact on the payment industry will be a major shift
in the added value of services
Competing players will propose global offerings allowing merchants and users to adapt to
the new types of consumption and modes of payment In 40 years from now usage will
indeed be generating value
Ultimately citizens and businesses will still have to pay but the act of payment as such will
eventually disappear for it will become a trivial function hidden inside a package of services
And there will very likely be no fee for the basic service of payment But theres a catch The
seamlessness of payment transactions will depend on the ability to provide the smoothest
and easiest possible payment experience Here is where brand difference and innovation will
play a role Companies and service providers must come up with new ways to identify
authenticate recognise and qualify customers transactions and risks
These developments will likely require new practices through special partnerships They will
give rise to a new generation of players who will use service platforms and ecosystems in a
useful responsible consistent and efficient way
75 million connected objects in 2025
copy Limonetik 2017 All rights reserved 10 | P a g e
In a way money is already a thing of the past It is the legacy of an Old World faced with
changes caused on the one hand by a combination of automation and scarcity of resources
and on the other by environmental constraints It is already certain that machines will
replace humans in the future when it comes to activities involving production and analysis
Having already transformed the agricultural industry in a major way this change is now
affecting both manufacturing and services
In a production-driven system currency and the act of paying make up a simple and
relatively universal system of exchange based on the transfer of ownership underpinned by
objective and accountable value (ie goods against goods purchasing power against labour
spent) This system of valuation has already ceased to exist Automation and globalisation
have made it possible for example to produce a T-shirt for a few euros which does not
prevent the consumer from buying it at 100 times its production cost What is bought is not
the manufacturing value but the emotional value that the brand creates through marketing
and communication Take the case of Apple who in financial difficulty not twenty years ago
has the highest market capitalisation in the world today But Apple too is a landmark of the
previous era dominated by mass production
By 2050 a second factor of transformation barely perceptible today will take over the
scarcity of resources and the increasingly evident impact of human activity on the
environment It is still difficult to predict how this will affect consumer behaviour but the
future effect on currency and payment is clear This represents another radical paradigm
shift because the purpose of currency since the dawn of time has been to seal a two-way
transfer of property between two stakeholders
SEacuteBASTIEN
DESCOURS
PHILOSOPHIE
ACTIONETHIRES
The Real Value will be
Emotional
copy Limonetik 2017 All rights reserved 11 | P a g e
In a context of limited resources it will be less and less acceptable for part of these
resources to be held or hoarded by any one individual The right of ownership will
necessarily be replaced by a socially responsible and information-rich right of use
The act of paying in this context will no longer depend on
the quantitative valuation of the product using an abstract
unit of exchange instead it will validate a set of criteria of
confidence and brand fidelity that motivate the ldquoconsumer-
playerrdquo
In extremis this will be made possible by the emergence of digital currencies and in
particular blockchain technology This system of valuation could even replace currency as an
intermediary In this system consumer confidence would in turn trigger confidence of
business suppliers and partners according to the logic of a cashless ecosystem But this de-
monetisation will not eliminate the act of paying itself Instead it will complicate it by
requiring a volume of information to be communicated for each transactionmdasha far greater
amount than is available today
80 of businesses are seeing a major
change in consumer payment habits
copy Limonetik 2017 All rights reserved 11 | P a g e
copy Limonetik 2017 All rights reserved 12 | P a g e
If you were asked back in 1981 to predict what paying would be like in 2017 you probably
wouldnrsquot have had a clue But if you carefully observed the developments at that time yoursquod
have known what to expect Widespread use of credit and debit cards began in the 1980s
and this form of payment still dominates the market today The transition to this payment
method has proven highly instructive The credit and debit card isnt only a physical medium
but also an industrial process for handling payment What we wonder about today is the
sustainability of the physical medium With the advent of the e-wallet in particular we are
witnessing a progressive dematerialisation of this medium In terms of use this is more of
an evolution than a revolution Dematerialising the card is only to move the payment
activation process from one medium (the card) to another (a smartphone or connected
device) In theory any object of daily life can become a payment medium For example Uber
has shown that an object is not even required All you have to do is to just get into the car to
be recognised and then use the service
By 2050 this change in payment habits will or wonrsquot put banks in a situation similar to the
one which telecom operators are battling with today disintermediation In the telecom
industry phone manufacturers and app providers have usurped the customer base from the
operators who manage the traffic to the point where in no-contract plans they must
accept the possibility of being replaced in the click of a jog wheel In the world of consumer
PHILIPPE
MARQUETTY
SOCIEacuteTEacute
GEacuteNEacuteRALE
The Banks Will Win or
Lose
The end of monopolies
copy Limonetik 2017 All rights reserved 13 | P a g e
payment credit and debit card operators are also experiencing a form of disintermediation
though their logo is present on each card the party that actually maintains the strongest
bond with the customer is the issuing bank The same phenomenon of disintermediation
could eventually affect banks When the physical media of the credit or debit card
disappears so does the most obvious symbol of the bankrsquos usefulness to its customer
Projecting into the payment universe of 2050 a bank must
come up with other ways to be present in the daily lives of
their customers
This might involve connected objects but also advanced analyses of data to build
confidence combat fraud make life easier for the user In any case the challenge for the
banks in future if it isnrsquot the case already will be to serve a practical purpose and preserve
security If a brand is to fight against trivialisation of services and the risk of attrition its
usefulness should immediately and permanently be clear to the user
In 2017 Apple Pay has reached 57
market share in number of
payments
copy Limonetik 2017 All rights reserved 14 | P a g e
The financial system hates the idea of change Yet that is what it will be facing in the years
and decades to come This change will be directly caused by the diversity of the Internet
which is allowing suppliers and customers to do business without middlemen Shared
economy through online platforms and marketplaces like Airbnb Uber and Alibaba are
today emblematic of a new ability to systematically challenge the proverbial middleman
The digital transformation of our society has brought about two phenomena in the payment
world Both seek to create parallel alternatives to the established order
Firstly the payment processing monopoly of major credit card operators is threatened by
new alternative payment networks Online bank transfer services such as Sofort (Germany
10-15 of the volume of online payments nationally) Trustly (Scandinavia 5-10 of online
payments regionally) iDEAL (Holland over 50 of the volume of online payments nationally)
and PayWithMyBank (USA) already have Facebook Western Union UNICEF or First Data as
customers
Indeed each of these card issuers has created an alternative payment network even though
use of private cards is limited to the issuerrsquos sales network or its partnersrsquo Contrary to
popular belief wallet services such as Apple Pay or Android Pay do not fall into the category
of alternative payment networks because their sole purpose is to allow the user to initiate
payment more easily the underlying transaction is always completed through conventional
credit or debit card networks
ALEXANDRE
GONTHIER
PAY WITH MY
BANK
The Middlemen Get
Pushed Out
copy Limonetik 2017 All rights reserved 15 | P a g e
Secondly consumers are apparently growing more and more mistrustful of a monetary
system deemed too centralised and undemocratic Witness the growing interest in digital
currencies that are blockchain-based such as Bitcoin or Ethereum which allow users to do
point-to-point transactions without going through a central system capable of detecting the
contents of the transaction The same motive is behind the development of prepaid cards
using gold or silver as a reference value seducing those who prefer a tangible monetary
standard to the fiat currency printed by central banks
By 2050 the number of alternative players is likely to increase dramatically Networks that
permit payment by direct bank transfer will gain significant market share in Europe and
even worldwide this is already the case in the Netherlands
Thanks to supportive legislation (PSD2) digital currencies will
also become mainstream even if their future still seems
uncertain
Private cards will continue to develop as customer loyalty programs expand The traditional
players in the credit or debit card business will likely have lost a substantial share of their
current near-monopoly Globally the development of transactional networks based on
alternative currencies could even jeopardise the status quo of the financial system which is
based on the pivotal role of central banks Today all these options are on the table The only
certainty is that this development will result in further commoditisation of transaction
processing that will leave little or no room for middlemen
There are 12 million private payment
cards in circulation in France
copy Limonetik 2017 All rights reserved 16 | P a g e
The digital transformation of our society is full of surprises After 10 years of upheaval here
is our conclusion you ainrsquot seen nothing yet Today we can identify three weak signals of
change
One is the creation of cryptocurrencies Remarkably their unit value has steadily increased
up from a few hundred euros when they were first launched to a few thousand today
In a different vein we are witnessing the spread of increasingly autonomous online
marketplaces that use their own private currencies This mode of transaction is comparable
to exchanging shares between companies Whatrsquos different is that nowadays this form of
exchange is extending beyond the financial sphere
At the same time the payment experience is becoming simpler than ever before That
alternative payment methods are also becoming more accessible will help spread their
appeal but they are used differently around the world Some countries like China have
already outpaced Europe in a number of areas The evolution of the payments industry and
its foreseeable economic impact could not only revolutionise how we consume but also
influence todayrsquos economic and geopolitical balance globally
JEAN-FRANCcedilOIS
HUGON
EBRC
Payment will be at the
Forefront of the Global War for
Digital Leadership
copy Limonetik 2017 All rights reserved 17 | P a g e
By 2050 it is very likely that the economic strength of a
country will no longer be based on its gross domestic
product but on its computing power and capacity for
innovation
What actually might count is the capacity of a trade bloc or a country to project its offering
of services on a global scale and capture all or a part of the transaction flow in a given
economic sector Witness the way the music market was transformed by iTunes or the
influence of US companies on Internet technologies In tomorrowrsquos economy which will be
100 digital the sovereignty of states will clearly be at stake Europe for example will be
challenged with defending its own concept of privacy protection and imposing limits on
certain private interests Though seemingly distant 2050 is actually a fairly short timeframe
considering the issues that lie ahead Innovators particularly in the strategic payments
sector will not only try to adapt to changes in consumption but will also have the daunting
task of supporting industrial winners that can stand up to the current competition and
achieve economic leadership in the digital world
70 of distribution companies are
preparing to integrate the use of
connected objects to improve the
customer experience
copy Limonetik 2017 All rights reserved 18 | P a g e
When it comes to payment as well we are entering the Age of Multitude Changes in usage
patterns already anticipate the proliferation of virtual or physical payment methods We will
pay using social media e-wallets and biometric devices Unlike today no single preferred
or centralising payment method will exist in future but rather as many payment services as
there are contexts for exchange
The first consequence of this evolution is the increasing complexity of the processing chain
There will be a greater number of players than today meaning at least initially that
payment data will pass through and be stored in an increasing number of places
Security-wise the more points there are where data is
manipulated the higher the risk Add on the combined
effects of globalisation
LAURENT
DHAEYER
SECURE TRADING
Payment in the Era of
Multitude
New business model
copy Limonetik 2017 All rights reserved 19 | P a g e
For instance consider the proliferation of geographical and regulatory areas for processing
data We should also anticipate an explosion of non-human payment-triggers as supply-
chain automation increases in all industries and as Internet of Payment Things expands
According to studies (which still conflict) the number of connected things could reach 20 to
50 billion by 2020 of which 63 will be major consumer applications that could potentially
generate transactions
By 2050 we can ultimately expect an even greater automation of the payment processing
chain which will have become much more complex and distributed over time This situation
already represents a major systemic risk for the financial system as a whole and it will
continue to do so This potential risk is somewhat similar to the one that caused the 2007
financial crisis because the actual complexity of the current system still largely eludes us But
even if everyone begins to understand the principles of the future self-regulating system the
details behind its underlying algorithms are still largely a mystery The payment industry is
caught between consolidation and fragmentation On the one hand this push-pull
movement will enable certain major players who hold the most data to use their algorithms
to influence the market Secondly this turbulence will increase the number of potentially
vulnerable points within payment ecosystems that are more or less closed and less
interdependent than they are today As is the case throughout the history of monetary
exchange we can expect criminal organisations to use the most advanced security
technologies (such as AI) as weapons against the system that has implemented them The
future of payment will depend on our confidence Gaining our trust will require the
unprecedented transparency of each automated system and each algorithm and the
possible consequences of their failure But the debate will not only be technical The userrsquos
needs will have to be taken into account because payment is primarily a social contract
Ultimately we should never forget that the customer is the one who chooses how to pay
Neither the promises of simplicity nor of near-perfect security have ever been convincing
enough
copy Limonetik 2017 All rights reserved 20 | P a g e
As of 1971 national currencies were no longer tied to gold which previously had served as a
common reference value This change was imposed by governments and central banks
The financial crisis of 2008 resulted in a glut in the money supply which makes it very
difficult today to assess the true value of all monetary assets This probably explains peoplersquos
growing distrust of national currencies and the rising success of cryptocurrencies They offer
a new and visible alternative to the traditional monetary system because like gold a
crypocurrency belongs to no one Its value cannot be determined unilaterally by a
government or a central bank it is the product of a global social agreement re-created by
digital currencies within their software environment A cryptocurrencyrsquos value is defined by
the safety and reliability of the exchange and secured storage protocols that constitute
them It will be a while before a cryptocurrency builds the same level of confidence as gold
Indeed a number of issues are yet to be solved starting with the matter of convertibility
However 2017 is already considered to be Year One for cryptocurrencies
It is hoped that by 2050 there will be an end to the debate over the digital transformation of
payment and currency One thing is already certain consumers will consider todayrsquos
complex monetary system as obsolete and incomprehensible
FRANCcedilOIS
VERON
NEWFUND
Money Will (once
again) Belong to No
One
copy Limonetik 2017 All rights reserved 21 | P a g e
The digital revolution will not affect only the act of paying
(the transactions) but also what we pay with (the currency)
the latest being underpinned by social convention
By 2050 innovation will be facing two challenges simultaneously and alternately First of all
mechanisms for interoperability and interconnection will be developed to allow exchanges
on a global scale between countries with dissimilar regulations and potentially different
levels of user acceptance levels of new electronic currencies Secondly the evolution of
electronic money protocols will continue at an accelerated pace in a fiercely competitive
world
As a point of perspective consider the Browser Wars back in the late 1990s After a first
explosive phase Microsoft occupied a dominant position by linking its browser to other
services until the European and US competition authorities revamped the regulations to
allow a minimum level of diversity Will we see Amazon or Google tomorrow distributing its
own currency And what will the consequences be A few years ago no one would have
suspected that Google would create algorithms to influence the production of content in the
way they do today But what about cryptocurrencies All the initiatives will not succeed But
for the next 40 years the pace of innovation will continue to accelerate
2011 1 Bitcoin = $ 100
August 2017 1 Bitcoin = $ 278800
copy Limonetik 2017 All rights reserved 22 | P a g e
In 2015 Frost and Sullivan projected that the profits from B2B online business would grow
to euro67 trillion by 2020 doubling the B2C online market size during the same period The
growing appeal to company buyers of purchasing online and the huge investments by
suppliers in the development of online sales platforms are current proof of this major trend
But B2B e-commerce has little in common with its B2C cousin In the first case a few
specialised buyers purchase wholesale and prices are negotiated between seller and buyer
whereas in B2C prices are imposed on customers Payment is being handled differently as
well Most business-to-business payments are not made through bank cards but through
invoice-based deferred wire-transfer payment
By 2050 the development of automation in industry and manufacturing and in services will
have caused almost all business vendors and suppliers to follow this trend Replenishment
orders will be issued directly by industrial robots and handled through integrated platforms
combining management of logistics and payment Each of these transactions will use a huge
volume of data This data may include specifications of the product or raw material ordered
expected delivery times also also financial information on customers such as their ability to
pay based on the history of previous orders All of these exchanges will be handled by
artificial intelligence to analyse both customer demand and any risk that the customer might
pose to the supplier
AXEL
MOUQUET
WEBHELP
Data Will Make B2B
Online Payment Easier
copy Limonetik 2017 All rights reserved 23 | P a g e
Data will be essential for the development of B2B e-
commerce which will no longer be confined to the sole
bilateral relationship between customer and supplier
We will witness the development of complex ecosystems that not only allow suppliers and
customers to collaborate better but also to rely on third parties for managing certain risks
Of course nothing will prevent suppliers from using online credit insurance services to
guarantee that the goods they manufacture will be paid for But the robotisation of the
economy could lead to another type of scenario which is already happening in some
business sectors For instance for each order made automatically current transaction and
transaction history data is used to define the most appropriate terms of payment to
minimise the risk of cashflow problems for all players in the industrial chain The sequence of
purchase orders can be full automated by successive triggers according to a strategy of
absolutely zero stock relying on a more extended if not global network of business
partners
The value of B2B electronic payments in
the US in 2020 is expected to reach
$1132 billion
copy Limonetik 2017 All rights reserved 24 | P a g e
Practices means methodsmdashthe whole payments industry is facing a further paradigm
shift The two leading technologies of the future artificial intelligence and the blockchain
reinforce the need for both ecosystems and open platforms
2050 may seem far away but one certainty is that an entire industry must urgently adapt to
the coming payment revolution The evidence of this has become clear over recent years
the payments sector has undergone more changes in 10 years than in the last two centuries
PricewaterhouseCoopers as quoted by the French magazine Les Echos states that more
than $150 billion will be invested in the fintech industry in the next three to five years to
prepare for the payments industry of tomorrow This revolution is all the more earthshaking
since it affects (or will affect) all the components and core assets of the payment value
chain Biometric identification and connected objects will reinvent not only payment tools
but also what we pay for and what we pay with As cryptographic currencies become more
widespread we are likely to witness the creation of new private currencies that will act as a
partial alternative to established institutions Yet other channels are already being explored
that are not directly monetary These would tap into the programming potential of the
blockchain in all industries Blockchain technology can be used to validate escrow
agreements or deeds of sale (real estate) protect confidential data (healthcare) or secure
automatic exchanges between computers (eg IoT sensors networks) All of these
capabilities can be combined The electronic data-rich transaction schema so far confined to
the exchange of monetary value is about to be applicable to any kind of information
exchange in the future
Conclusion
2050 so far away yet so close
copy Limonetik 2017 All rights reserved 25 | P a g e
This complete restructuring will cause the payment industry to face unprecedented
challenges So far transactional information has been more or less limited to monetary
amounts an account number and potentially a confidence score Blockchain technology
involves embedding a much larger volume of data from a great many more sources than are
used today In this operating mode the transaction data behind a customer order on an
online marketplace would include in addition to the price of the product information on the
sellerrsquos capacity to produce guarantees of the buyerrsquos solvency terms and conditions of
purchase and sale by the middleman and potentially the information required to pre-
program the different logistical steps of delivery All this data would be part of the
ldquocontractrdquo sealed by the blockchain But in such a case it is doubtful that the chain itself
would be large enough to store such a volume of data Moreover the probative value of the
documents embedded in the blockchain is not necessarily ensured in light of current and
future legislation
The resulting question is ldquowhat good is a blockchain contract if it isnrsquot legally admissiblerdquo
From this standpoint itrsquos easy to see how profoundly the blockchain changes the position of
the different players in the payment chain because more than ever before this will become
a chain of faith
One last thing to consider with regard to the future of payment in 2050 is that all the
developments we have just mentioned will have to take place in real time Within the few
tens or hundreds of milliseconds necessary to process a transaction the following is
essential at the very minimum validate the identity of the contracting parties involved
analyse the risks of fraud or failure customise the terms of the contract For artificial
intelligence to be effective in the fight against fraud it will have to play a key role in
consolidating the terms and conditions of a contract from raw transaction data All things
being equal this is already happening in the full-service collecting process as raw
transaction data is further enriched with financial data In the blockchain-powered
transaction schema this same principle will be at work but for a much larger perimeter of
data mining than whatrsquos needed to cross-reference sales and cash receipt reports
Combining all these challenges calls for innovation in any industry from the youngest
fintechs to the most established players
Blockchain transforming the chain of payment
into a chain of faith
Artificial intelligence will depend on open ecosystems to give transaction data a meaning
copy Limonetik 2017 All rights reserved 26 | P a g e
For the future of payment to evolve almost everything has yet to be donemdashand done
collectively Indeed none of this can be made possible outside the increasingly complex
ecosystems which will combine the most advanced expertise on each topic with sufficiently
powerful computing capability (inevitably to be shared as well) The world of payment in
2050 will rely on open APIs where each transaction will ldquocomposerdquo a package of meaningful
services through a blend of skills that is still hard to fathom today
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 6 | P a g e
value and the immediacy of an exchange according to the possibilities for transporting and
evaluating the goods themselves Eventually paper currency cheques credit cards and
finally new alternative payment methods all contributed to further simplify the payment
experience
At the same time all these payment methods allowed trade both domestic and
international to grow to absolutely massive proportions in terms of volume speed security
or confidence
Sometime before 2050 the next step in this evolution towards simplicity will most likely be
the disappearance of the last ldquophysicalrdquo media as standard payment methods These media
will be replaced by a whole range of full digital payment procedures that will be
personalised and contextualised in real time using artificial intelligence solutions The
transition is already underway Consider the services for which you can now pay in real time
via smartphone What makes them different is that the delivery or use of these services is no
longer finalised by a payment ritual that is distinctly separate from act of consumption itself
(witness McDonalds Uber Libert-T)
By 2050 the act of paying will disappear from our daily lives
We will no longer pay just use And using will automatically trigger a form of payment
invisible to the user through interaction with a connected paying object (eg smartphone
wearable device biometric sensor car or even connected objects at home) As consumers
we will intervene mainly to dispute an error which can always happen
One of the important challenges we face as we transition to full dematerialisation is to
maintain and even build up consumer confidence it is after all the fundamental purpose of
the payment value chain When it comes to consumer confidence expect some serious
upheavals We can already see clear signals the constant consolidation of European
copy Limonetik 2017 All rights reserved 7 | P a g e
standards and regulations (eg DSP-2 GDRP) based on three main practices the status of
the operators the authentication of the identity of the bearer and of the transaction and
fraud management
Generally speaking the simpler and more frictionless (and fully transparent) the payment
experience is for the customer the more complex the verification and management tasks in
back-office will be More than ever these tasks will require the implementation and
integration of advanced technologies such as biometrics artificial intelligence or
blockchains
The total amount of cash transactions
has gradually decreased to below 5
copy Limonetik 2017 All rights reserved 8 | P a g e
By 2050 the evolution of payment methods will be intertwined with a good many
transformations affecting our society The prospect of both demographic change and
scarcity of resources in the presence of digital technology is already combining to favour the
development of a new form of economy Such an economy would in turn influence the
world of payment thereby affecting services and value propositions
From a consumer perspective it will no longer be about paying for ownership but rather for
usage whether through rental or sharing The basic evidence of this trend is already
apparent in the transactions that individuals and businesses conduct and the services they
consume
By 2050 these consumer habits and corresponding payment practices will prevail
Therefore there will be a nearly ldquoinfiniterdquo number of variations on the act of payment
depending on the context In some cases payment will be triggered by a connected object or
sensor that follows us wherever we go whenever we enter a place or in our car or when
we begin to use a piece of equipment Many payments will be invisible or embedded and
be based on automatic customer recognition When it comes to identity recognition it is
very likely that within a matter of decades artificial intelligence biometrics and machine
learning will allow the eye and the finger to replace the smartphone and the credit card By
the same token we can expect to see the development of a barter economy this paradigm
will expand to areas that we havenrsquot even dreamt of (eg trading a BlaBlaCar ride for the
right to use the subway for one day)
ANGELO CACI
SYRTALS
CARDS
Use Will Create Value
copy Limonetik 2017 All rights reserved 9 | P a g e
The first impact on the payment industry will be a major shift
in the added value of services
Competing players will propose global offerings allowing merchants and users to adapt to
the new types of consumption and modes of payment In 40 years from now usage will
indeed be generating value
Ultimately citizens and businesses will still have to pay but the act of payment as such will
eventually disappear for it will become a trivial function hidden inside a package of services
And there will very likely be no fee for the basic service of payment But theres a catch The
seamlessness of payment transactions will depend on the ability to provide the smoothest
and easiest possible payment experience Here is where brand difference and innovation will
play a role Companies and service providers must come up with new ways to identify
authenticate recognise and qualify customers transactions and risks
These developments will likely require new practices through special partnerships They will
give rise to a new generation of players who will use service platforms and ecosystems in a
useful responsible consistent and efficient way
75 million connected objects in 2025
copy Limonetik 2017 All rights reserved 10 | P a g e
In a way money is already a thing of the past It is the legacy of an Old World faced with
changes caused on the one hand by a combination of automation and scarcity of resources
and on the other by environmental constraints It is already certain that machines will
replace humans in the future when it comes to activities involving production and analysis
Having already transformed the agricultural industry in a major way this change is now
affecting both manufacturing and services
In a production-driven system currency and the act of paying make up a simple and
relatively universal system of exchange based on the transfer of ownership underpinned by
objective and accountable value (ie goods against goods purchasing power against labour
spent) This system of valuation has already ceased to exist Automation and globalisation
have made it possible for example to produce a T-shirt for a few euros which does not
prevent the consumer from buying it at 100 times its production cost What is bought is not
the manufacturing value but the emotional value that the brand creates through marketing
and communication Take the case of Apple who in financial difficulty not twenty years ago
has the highest market capitalisation in the world today But Apple too is a landmark of the
previous era dominated by mass production
By 2050 a second factor of transformation barely perceptible today will take over the
scarcity of resources and the increasingly evident impact of human activity on the
environment It is still difficult to predict how this will affect consumer behaviour but the
future effect on currency and payment is clear This represents another radical paradigm
shift because the purpose of currency since the dawn of time has been to seal a two-way
transfer of property between two stakeholders
SEacuteBASTIEN
DESCOURS
PHILOSOPHIE
ACTIONETHIRES
The Real Value will be
Emotional
copy Limonetik 2017 All rights reserved 11 | P a g e
In a context of limited resources it will be less and less acceptable for part of these
resources to be held or hoarded by any one individual The right of ownership will
necessarily be replaced by a socially responsible and information-rich right of use
The act of paying in this context will no longer depend on
the quantitative valuation of the product using an abstract
unit of exchange instead it will validate a set of criteria of
confidence and brand fidelity that motivate the ldquoconsumer-
playerrdquo
In extremis this will be made possible by the emergence of digital currencies and in
particular blockchain technology This system of valuation could even replace currency as an
intermediary In this system consumer confidence would in turn trigger confidence of
business suppliers and partners according to the logic of a cashless ecosystem But this de-
monetisation will not eliminate the act of paying itself Instead it will complicate it by
requiring a volume of information to be communicated for each transactionmdasha far greater
amount than is available today
80 of businesses are seeing a major
change in consumer payment habits
copy Limonetik 2017 All rights reserved 11 | P a g e
copy Limonetik 2017 All rights reserved 12 | P a g e
If you were asked back in 1981 to predict what paying would be like in 2017 you probably
wouldnrsquot have had a clue But if you carefully observed the developments at that time yoursquod
have known what to expect Widespread use of credit and debit cards began in the 1980s
and this form of payment still dominates the market today The transition to this payment
method has proven highly instructive The credit and debit card isnt only a physical medium
but also an industrial process for handling payment What we wonder about today is the
sustainability of the physical medium With the advent of the e-wallet in particular we are
witnessing a progressive dematerialisation of this medium In terms of use this is more of
an evolution than a revolution Dematerialising the card is only to move the payment
activation process from one medium (the card) to another (a smartphone or connected
device) In theory any object of daily life can become a payment medium For example Uber
has shown that an object is not even required All you have to do is to just get into the car to
be recognised and then use the service
By 2050 this change in payment habits will or wonrsquot put banks in a situation similar to the
one which telecom operators are battling with today disintermediation In the telecom
industry phone manufacturers and app providers have usurped the customer base from the
operators who manage the traffic to the point where in no-contract plans they must
accept the possibility of being replaced in the click of a jog wheel In the world of consumer
PHILIPPE
MARQUETTY
SOCIEacuteTEacute
GEacuteNEacuteRALE
The Banks Will Win or
Lose
The end of monopolies
copy Limonetik 2017 All rights reserved 13 | P a g e
payment credit and debit card operators are also experiencing a form of disintermediation
though their logo is present on each card the party that actually maintains the strongest
bond with the customer is the issuing bank The same phenomenon of disintermediation
could eventually affect banks When the physical media of the credit or debit card
disappears so does the most obvious symbol of the bankrsquos usefulness to its customer
Projecting into the payment universe of 2050 a bank must
come up with other ways to be present in the daily lives of
their customers
This might involve connected objects but also advanced analyses of data to build
confidence combat fraud make life easier for the user In any case the challenge for the
banks in future if it isnrsquot the case already will be to serve a practical purpose and preserve
security If a brand is to fight against trivialisation of services and the risk of attrition its
usefulness should immediately and permanently be clear to the user
In 2017 Apple Pay has reached 57
market share in number of
payments
copy Limonetik 2017 All rights reserved 14 | P a g e
The financial system hates the idea of change Yet that is what it will be facing in the years
and decades to come This change will be directly caused by the diversity of the Internet
which is allowing suppliers and customers to do business without middlemen Shared
economy through online platforms and marketplaces like Airbnb Uber and Alibaba are
today emblematic of a new ability to systematically challenge the proverbial middleman
The digital transformation of our society has brought about two phenomena in the payment
world Both seek to create parallel alternatives to the established order
Firstly the payment processing monopoly of major credit card operators is threatened by
new alternative payment networks Online bank transfer services such as Sofort (Germany
10-15 of the volume of online payments nationally) Trustly (Scandinavia 5-10 of online
payments regionally) iDEAL (Holland over 50 of the volume of online payments nationally)
and PayWithMyBank (USA) already have Facebook Western Union UNICEF or First Data as
customers
Indeed each of these card issuers has created an alternative payment network even though
use of private cards is limited to the issuerrsquos sales network or its partnersrsquo Contrary to
popular belief wallet services such as Apple Pay or Android Pay do not fall into the category
of alternative payment networks because their sole purpose is to allow the user to initiate
payment more easily the underlying transaction is always completed through conventional
credit or debit card networks
ALEXANDRE
GONTHIER
PAY WITH MY
BANK
The Middlemen Get
Pushed Out
copy Limonetik 2017 All rights reserved 15 | P a g e
Secondly consumers are apparently growing more and more mistrustful of a monetary
system deemed too centralised and undemocratic Witness the growing interest in digital
currencies that are blockchain-based such as Bitcoin or Ethereum which allow users to do
point-to-point transactions without going through a central system capable of detecting the
contents of the transaction The same motive is behind the development of prepaid cards
using gold or silver as a reference value seducing those who prefer a tangible monetary
standard to the fiat currency printed by central banks
By 2050 the number of alternative players is likely to increase dramatically Networks that
permit payment by direct bank transfer will gain significant market share in Europe and
even worldwide this is already the case in the Netherlands
Thanks to supportive legislation (PSD2) digital currencies will
also become mainstream even if their future still seems
uncertain
Private cards will continue to develop as customer loyalty programs expand The traditional
players in the credit or debit card business will likely have lost a substantial share of their
current near-monopoly Globally the development of transactional networks based on
alternative currencies could even jeopardise the status quo of the financial system which is
based on the pivotal role of central banks Today all these options are on the table The only
certainty is that this development will result in further commoditisation of transaction
processing that will leave little or no room for middlemen
There are 12 million private payment
cards in circulation in France
copy Limonetik 2017 All rights reserved 16 | P a g e
The digital transformation of our society is full of surprises After 10 years of upheaval here
is our conclusion you ainrsquot seen nothing yet Today we can identify three weak signals of
change
One is the creation of cryptocurrencies Remarkably their unit value has steadily increased
up from a few hundred euros when they were first launched to a few thousand today
In a different vein we are witnessing the spread of increasingly autonomous online
marketplaces that use their own private currencies This mode of transaction is comparable
to exchanging shares between companies Whatrsquos different is that nowadays this form of
exchange is extending beyond the financial sphere
At the same time the payment experience is becoming simpler than ever before That
alternative payment methods are also becoming more accessible will help spread their
appeal but they are used differently around the world Some countries like China have
already outpaced Europe in a number of areas The evolution of the payments industry and
its foreseeable economic impact could not only revolutionise how we consume but also
influence todayrsquos economic and geopolitical balance globally
JEAN-FRANCcedilOIS
HUGON
EBRC
Payment will be at the
Forefront of the Global War for
Digital Leadership
copy Limonetik 2017 All rights reserved 17 | P a g e
By 2050 it is very likely that the economic strength of a
country will no longer be based on its gross domestic
product but on its computing power and capacity for
innovation
What actually might count is the capacity of a trade bloc or a country to project its offering
of services on a global scale and capture all or a part of the transaction flow in a given
economic sector Witness the way the music market was transformed by iTunes or the
influence of US companies on Internet technologies In tomorrowrsquos economy which will be
100 digital the sovereignty of states will clearly be at stake Europe for example will be
challenged with defending its own concept of privacy protection and imposing limits on
certain private interests Though seemingly distant 2050 is actually a fairly short timeframe
considering the issues that lie ahead Innovators particularly in the strategic payments
sector will not only try to adapt to changes in consumption but will also have the daunting
task of supporting industrial winners that can stand up to the current competition and
achieve economic leadership in the digital world
70 of distribution companies are
preparing to integrate the use of
connected objects to improve the
customer experience
copy Limonetik 2017 All rights reserved 18 | P a g e
When it comes to payment as well we are entering the Age of Multitude Changes in usage
patterns already anticipate the proliferation of virtual or physical payment methods We will
pay using social media e-wallets and biometric devices Unlike today no single preferred
or centralising payment method will exist in future but rather as many payment services as
there are contexts for exchange
The first consequence of this evolution is the increasing complexity of the processing chain
There will be a greater number of players than today meaning at least initially that
payment data will pass through and be stored in an increasing number of places
Security-wise the more points there are where data is
manipulated the higher the risk Add on the combined
effects of globalisation
LAURENT
DHAEYER
SECURE TRADING
Payment in the Era of
Multitude
New business model
copy Limonetik 2017 All rights reserved 19 | P a g e
For instance consider the proliferation of geographical and regulatory areas for processing
data We should also anticipate an explosion of non-human payment-triggers as supply-
chain automation increases in all industries and as Internet of Payment Things expands
According to studies (which still conflict) the number of connected things could reach 20 to
50 billion by 2020 of which 63 will be major consumer applications that could potentially
generate transactions
By 2050 we can ultimately expect an even greater automation of the payment processing
chain which will have become much more complex and distributed over time This situation
already represents a major systemic risk for the financial system as a whole and it will
continue to do so This potential risk is somewhat similar to the one that caused the 2007
financial crisis because the actual complexity of the current system still largely eludes us But
even if everyone begins to understand the principles of the future self-regulating system the
details behind its underlying algorithms are still largely a mystery The payment industry is
caught between consolidation and fragmentation On the one hand this push-pull
movement will enable certain major players who hold the most data to use their algorithms
to influence the market Secondly this turbulence will increase the number of potentially
vulnerable points within payment ecosystems that are more or less closed and less
interdependent than they are today As is the case throughout the history of monetary
exchange we can expect criminal organisations to use the most advanced security
technologies (such as AI) as weapons against the system that has implemented them The
future of payment will depend on our confidence Gaining our trust will require the
unprecedented transparency of each automated system and each algorithm and the
possible consequences of their failure But the debate will not only be technical The userrsquos
needs will have to be taken into account because payment is primarily a social contract
Ultimately we should never forget that the customer is the one who chooses how to pay
Neither the promises of simplicity nor of near-perfect security have ever been convincing
enough
copy Limonetik 2017 All rights reserved 20 | P a g e
As of 1971 national currencies were no longer tied to gold which previously had served as a
common reference value This change was imposed by governments and central banks
The financial crisis of 2008 resulted in a glut in the money supply which makes it very
difficult today to assess the true value of all monetary assets This probably explains peoplersquos
growing distrust of national currencies and the rising success of cryptocurrencies They offer
a new and visible alternative to the traditional monetary system because like gold a
crypocurrency belongs to no one Its value cannot be determined unilaterally by a
government or a central bank it is the product of a global social agreement re-created by
digital currencies within their software environment A cryptocurrencyrsquos value is defined by
the safety and reliability of the exchange and secured storage protocols that constitute
them It will be a while before a cryptocurrency builds the same level of confidence as gold
Indeed a number of issues are yet to be solved starting with the matter of convertibility
However 2017 is already considered to be Year One for cryptocurrencies
It is hoped that by 2050 there will be an end to the debate over the digital transformation of
payment and currency One thing is already certain consumers will consider todayrsquos
complex monetary system as obsolete and incomprehensible
FRANCcedilOIS
VERON
NEWFUND
Money Will (once
again) Belong to No
One
copy Limonetik 2017 All rights reserved 21 | P a g e
The digital revolution will not affect only the act of paying
(the transactions) but also what we pay with (the currency)
the latest being underpinned by social convention
By 2050 innovation will be facing two challenges simultaneously and alternately First of all
mechanisms for interoperability and interconnection will be developed to allow exchanges
on a global scale between countries with dissimilar regulations and potentially different
levels of user acceptance levels of new electronic currencies Secondly the evolution of
electronic money protocols will continue at an accelerated pace in a fiercely competitive
world
As a point of perspective consider the Browser Wars back in the late 1990s After a first
explosive phase Microsoft occupied a dominant position by linking its browser to other
services until the European and US competition authorities revamped the regulations to
allow a minimum level of diversity Will we see Amazon or Google tomorrow distributing its
own currency And what will the consequences be A few years ago no one would have
suspected that Google would create algorithms to influence the production of content in the
way they do today But what about cryptocurrencies All the initiatives will not succeed But
for the next 40 years the pace of innovation will continue to accelerate
2011 1 Bitcoin = $ 100
August 2017 1 Bitcoin = $ 278800
copy Limonetik 2017 All rights reserved 22 | P a g e
In 2015 Frost and Sullivan projected that the profits from B2B online business would grow
to euro67 trillion by 2020 doubling the B2C online market size during the same period The
growing appeal to company buyers of purchasing online and the huge investments by
suppliers in the development of online sales platforms are current proof of this major trend
But B2B e-commerce has little in common with its B2C cousin In the first case a few
specialised buyers purchase wholesale and prices are negotiated between seller and buyer
whereas in B2C prices are imposed on customers Payment is being handled differently as
well Most business-to-business payments are not made through bank cards but through
invoice-based deferred wire-transfer payment
By 2050 the development of automation in industry and manufacturing and in services will
have caused almost all business vendors and suppliers to follow this trend Replenishment
orders will be issued directly by industrial robots and handled through integrated platforms
combining management of logistics and payment Each of these transactions will use a huge
volume of data This data may include specifications of the product or raw material ordered
expected delivery times also also financial information on customers such as their ability to
pay based on the history of previous orders All of these exchanges will be handled by
artificial intelligence to analyse both customer demand and any risk that the customer might
pose to the supplier
AXEL
MOUQUET
WEBHELP
Data Will Make B2B
Online Payment Easier
copy Limonetik 2017 All rights reserved 23 | P a g e
Data will be essential for the development of B2B e-
commerce which will no longer be confined to the sole
bilateral relationship between customer and supplier
We will witness the development of complex ecosystems that not only allow suppliers and
customers to collaborate better but also to rely on third parties for managing certain risks
Of course nothing will prevent suppliers from using online credit insurance services to
guarantee that the goods they manufacture will be paid for But the robotisation of the
economy could lead to another type of scenario which is already happening in some
business sectors For instance for each order made automatically current transaction and
transaction history data is used to define the most appropriate terms of payment to
minimise the risk of cashflow problems for all players in the industrial chain The sequence of
purchase orders can be full automated by successive triggers according to a strategy of
absolutely zero stock relying on a more extended if not global network of business
partners
The value of B2B electronic payments in
the US in 2020 is expected to reach
$1132 billion
copy Limonetik 2017 All rights reserved 24 | P a g e
Practices means methodsmdashthe whole payments industry is facing a further paradigm
shift The two leading technologies of the future artificial intelligence and the blockchain
reinforce the need for both ecosystems and open platforms
2050 may seem far away but one certainty is that an entire industry must urgently adapt to
the coming payment revolution The evidence of this has become clear over recent years
the payments sector has undergone more changes in 10 years than in the last two centuries
PricewaterhouseCoopers as quoted by the French magazine Les Echos states that more
than $150 billion will be invested in the fintech industry in the next three to five years to
prepare for the payments industry of tomorrow This revolution is all the more earthshaking
since it affects (or will affect) all the components and core assets of the payment value
chain Biometric identification and connected objects will reinvent not only payment tools
but also what we pay for and what we pay with As cryptographic currencies become more
widespread we are likely to witness the creation of new private currencies that will act as a
partial alternative to established institutions Yet other channels are already being explored
that are not directly monetary These would tap into the programming potential of the
blockchain in all industries Blockchain technology can be used to validate escrow
agreements or deeds of sale (real estate) protect confidential data (healthcare) or secure
automatic exchanges between computers (eg IoT sensors networks) All of these
capabilities can be combined The electronic data-rich transaction schema so far confined to
the exchange of monetary value is about to be applicable to any kind of information
exchange in the future
Conclusion
2050 so far away yet so close
copy Limonetik 2017 All rights reserved 25 | P a g e
This complete restructuring will cause the payment industry to face unprecedented
challenges So far transactional information has been more or less limited to monetary
amounts an account number and potentially a confidence score Blockchain technology
involves embedding a much larger volume of data from a great many more sources than are
used today In this operating mode the transaction data behind a customer order on an
online marketplace would include in addition to the price of the product information on the
sellerrsquos capacity to produce guarantees of the buyerrsquos solvency terms and conditions of
purchase and sale by the middleman and potentially the information required to pre-
program the different logistical steps of delivery All this data would be part of the
ldquocontractrdquo sealed by the blockchain But in such a case it is doubtful that the chain itself
would be large enough to store such a volume of data Moreover the probative value of the
documents embedded in the blockchain is not necessarily ensured in light of current and
future legislation
The resulting question is ldquowhat good is a blockchain contract if it isnrsquot legally admissiblerdquo
From this standpoint itrsquos easy to see how profoundly the blockchain changes the position of
the different players in the payment chain because more than ever before this will become
a chain of faith
One last thing to consider with regard to the future of payment in 2050 is that all the
developments we have just mentioned will have to take place in real time Within the few
tens or hundreds of milliseconds necessary to process a transaction the following is
essential at the very minimum validate the identity of the contracting parties involved
analyse the risks of fraud or failure customise the terms of the contract For artificial
intelligence to be effective in the fight against fraud it will have to play a key role in
consolidating the terms and conditions of a contract from raw transaction data All things
being equal this is already happening in the full-service collecting process as raw
transaction data is further enriched with financial data In the blockchain-powered
transaction schema this same principle will be at work but for a much larger perimeter of
data mining than whatrsquos needed to cross-reference sales and cash receipt reports
Combining all these challenges calls for innovation in any industry from the youngest
fintechs to the most established players
Blockchain transforming the chain of payment
into a chain of faith
Artificial intelligence will depend on open ecosystems to give transaction data a meaning
copy Limonetik 2017 All rights reserved 26 | P a g e
For the future of payment to evolve almost everything has yet to be donemdashand done
collectively Indeed none of this can be made possible outside the increasingly complex
ecosystems which will combine the most advanced expertise on each topic with sufficiently
powerful computing capability (inevitably to be shared as well) The world of payment in
2050 will rely on open APIs where each transaction will ldquocomposerdquo a package of meaningful
services through a blend of skills that is still hard to fathom today
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 7 | P a g e
standards and regulations (eg DSP-2 GDRP) based on three main practices the status of
the operators the authentication of the identity of the bearer and of the transaction and
fraud management
Generally speaking the simpler and more frictionless (and fully transparent) the payment
experience is for the customer the more complex the verification and management tasks in
back-office will be More than ever these tasks will require the implementation and
integration of advanced technologies such as biometrics artificial intelligence or
blockchains
The total amount of cash transactions
has gradually decreased to below 5
copy Limonetik 2017 All rights reserved 8 | P a g e
By 2050 the evolution of payment methods will be intertwined with a good many
transformations affecting our society The prospect of both demographic change and
scarcity of resources in the presence of digital technology is already combining to favour the
development of a new form of economy Such an economy would in turn influence the
world of payment thereby affecting services and value propositions
From a consumer perspective it will no longer be about paying for ownership but rather for
usage whether through rental or sharing The basic evidence of this trend is already
apparent in the transactions that individuals and businesses conduct and the services they
consume
By 2050 these consumer habits and corresponding payment practices will prevail
Therefore there will be a nearly ldquoinfiniterdquo number of variations on the act of payment
depending on the context In some cases payment will be triggered by a connected object or
sensor that follows us wherever we go whenever we enter a place or in our car or when
we begin to use a piece of equipment Many payments will be invisible or embedded and
be based on automatic customer recognition When it comes to identity recognition it is
very likely that within a matter of decades artificial intelligence biometrics and machine
learning will allow the eye and the finger to replace the smartphone and the credit card By
the same token we can expect to see the development of a barter economy this paradigm
will expand to areas that we havenrsquot even dreamt of (eg trading a BlaBlaCar ride for the
right to use the subway for one day)
ANGELO CACI
SYRTALS
CARDS
Use Will Create Value
copy Limonetik 2017 All rights reserved 9 | P a g e
The first impact on the payment industry will be a major shift
in the added value of services
Competing players will propose global offerings allowing merchants and users to adapt to
the new types of consumption and modes of payment In 40 years from now usage will
indeed be generating value
Ultimately citizens and businesses will still have to pay but the act of payment as such will
eventually disappear for it will become a trivial function hidden inside a package of services
And there will very likely be no fee for the basic service of payment But theres a catch The
seamlessness of payment transactions will depend on the ability to provide the smoothest
and easiest possible payment experience Here is where brand difference and innovation will
play a role Companies and service providers must come up with new ways to identify
authenticate recognise and qualify customers transactions and risks
These developments will likely require new practices through special partnerships They will
give rise to a new generation of players who will use service platforms and ecosystems in a
useful responsible consistent and efficient way
75 million connected objects in 2025
copy Limonetik 2017 All rights reserved 10 | P a g e
In a way money is already a thing of the past It is the legacy of an Old World faced with
changes caused on the one hand by a combination of automation and scarcity of resources
and on the other by environmental constraints It is already certain that machines will
replace humans in the future when it comes to activities involving production and analysis
Having already transformed the agricultural industry in a major way this change is now
affecting both manufacturing and services
In a production-driven system currency and the act of paying make up a simple and
relatively universal system of exchange based on the transfer of ownership underpinned by
objective and accountable value (ie goods against goods purchasing power against labour
spent) This system of valuation has already ceased to exist Automation and globalisation
have made it possible for example to produce a T-shirt for a few euros which does not
prevent the consumer from buying it at 100 times its production cost What is bought is not
the manufacturing value but the emotional value that the brand creates through marketing
and communication Take the case of Apple who in financial difficulty not twenty years ago
has the highest market capitalisation in the world today But Apple too is a landmark of the
previous era dominated by mass production
By 2050 a second factor of transformation barely perceptible today will take over the
scarcity of resources and the increasingly evident impact of human activity on the
environment It is still difficult to predict how this will affect consumer behaviour but the
future effect on currency and payment is clear This represents another radical paradigm
shift because the purpose of currency since the dawn of time has been to seal a two-way
transfer of property between two stakeholders
SEacuteBASTIEN
DESCOURS
PHILOSOPHIE
ACTIONETHIRES
The Real Value will be
Emotional
copy Limonetik 2017 All rights reserved 11 | P a g e
In a context of limited resources it will be less and less acceptable for part of these
resources to be held or hoarded by any one individual The right of ownership will
necessarily be replaced by a socially responsible and information-rich right of use
The act of paying in this context will no longer depend on
the quantitative valuation of the product using an abstract
unit of exchange instead it will validate a set of criteria of
confidence and brand fidelity that motivate the ldquoconsumer-
playerrdquo
In extremis this will be made possible by the emergence of digital currencies and in
particular blockchain technology This system of valuation could even replace currency as an
intermediary In this system consumer confidence would in turn trigger confidence of
business suppliers and partners according to the logic of a cashless ecosystem But this de-
monetisation will not eliminate the act of paying itself Instead it will complicate it by
requiring a volume of information to be communicated for each transactionmdasha far greater
amount than is available today
80 of businesses are seeing a major
change in consumer payment habits
copy Limonetik 2017 All rights reserved 11 | P a g e
copy Limonetik 2017 All rights reserved 12 | P a g e
If you were asked back in 1981 to predict what paying would be like in 2017 you probably
wouldnrsquot have had a clue But if you carefully observed the developments at that time yoursquod
have known what to expect Widespread use of credit and debit cards began in the 1980s
and this form of payment still dominates the market today The transition to this payment
method has proven highly instructive The credit and debit card isnt only a physical medium
but also an industrial process for handling payment What we wonder about today is the
sustainability of the physical medium With the advent of the e-wallet in particular we are
witnessing a progressive dematerialisation of this medium In terms of use this is more of
an evolution than a revolution Dematerialising the card is only to move the payment
activation process from one medium (the card) to another (a smartphone or connected
device) In theory any object of daily life can become a payment medium For example Uber
has shown that an object is not even required All you have to do is to just get into the car to
be recognised and then use the service
By 2050 this change in payment habits will or wonrsquot put banks in a situation similar to the
one which telecom operators are battling with today disintermediation In the telecom
industry phone manufacturers and app providers have usurped the customer base from the
operators who manage the traffic to the point where in no-contract plans they must
accept the possibility of being replaced in the click of a jog wheel In the world of consumer
PHILIPPE
MARQUETTY
SOCIEacuteTEacute
GEacuteNEacuteRALE
The Banks Will Win or
Lose
The end of monopolies
copy Limonetik 2017 All rights reserved 13 | P a g e
payment credit and debit card operators are also experiencing a form of disintermediation
though their logo is present on each card the party that actually maintains the strongest
bond with the customer is the issuing bank The same phenomenon of disintermediation
could eventually affect banks When the physical media of the credit or debit card
disappears so does the most obvious symbol of the bankrsquos usefulness to its customer
Projecting into the payment universe of 2050 a bank must
come up with other ways to be present in the daily lives of
their customers
This might involve connected objects but also advanced analyses of data to build
confidence combat fraud make life easier for the user In any case the challenge for the
banks in future if it isnrsquot the case already will be to serve a practical purpose and preserve
security If a brand is to fight against trivialisation of services and the risk of attrition its
usefulness should immediately and permanently be clear to the user
In 2017 Apple Pay has reached 57
market share in number of
payments
copy Limonetik 2017 All rights reserved 14 | P a g e
The financial system hates the idea of change Yet that is what it will be facing in the years
and decades to come This change will be directly caused by the diversity of the Internet
which is allowing suppliers and customers to do business without middlemen Shared
economy through online platforms and marketplaces like Airbnb Uber and Alibaba are
today emblematic of a new ability to systematically challenge the proverbial middleman
The digital transformation of our society has brought about two phenomena in the payment
world Both seek to create parallel alternatives to the established order
Firstly the payment processing monopoly of major credit card operators is threatened by
new alternative payment networks Online bank transfer services such as Sofort (Germany
10-15 of the volume of online payments nationally) Trustly (Scandinavia 5-10 of online
payments regionally) iDEAL (Holland over 50 of the volume of online payments nationally)
and PayWithMyBank (USA) already have Facebook Western Union UNICEF or First Data as
customers
Indeed each of these card issuers has created an alternative payment network even though
use of private cards is limited to the issuerrsquos sales network or its partnersrsquo Contrary to
popular belief wallet services such as Apple Pay or Android Pay do not fall into the category
of alternative payment networks because their sole purpose is to allow the user to initiate
payment more easily the underlying transaction is always completed through conventional
credit or debit card networks
ALEXANDRE
GONTHIER
PAY WITH MY
BANK
The Middlemen Get
Pushed Out
copy Limonetik 2017 All rights reserved 15 | P a g e
Secondly consumers are apparently growing more and more mistrustful of a monetary
system deemed too centralised and undemocratic Witness the growing interest in digital
currencies that are blockchain-based such as Bitcoin or Ethereum which allow users to do
point-to-point transactions without going through a central system capable of detecting the
contents of the transaction The same motive is behind the development of prepaid cards
using gold or silver as a reference value seducing those who prefer a tangible monetary
standard to the fiat currency printed by central banks
By 2050 the number of alternative players is likely to increase dramatically Networks that
permit payment by direct bank transfer will gain significant market share in Europe and
even worldwide this is already the case in the Netherlands
Thanks to supportive legislation (PSD2) digital currencies will
also become mainstream even if their future still seems
uncertain
Private cards will continue to develop as customer loyalty programs expand The traditional
players in the credit or debit card business will likely have lost a substantial share of their
current near-monopoly Globally the development of transactional networks based on
alternative currencies could even jeopardise the status quo of the financial system which is
based on the pivotal role of central banks Today all these options are on the table The only
certainty is that this development will result in further commoditisation of transaction
processing that will leave little or no room for middlemen
There are 12 million private payment
cards in circulation in France
copy Limonetik 2017 All rights reserved 16 | P a g e
The digital transformation of our society is full of surprises After 10 years of upheaval here
is our conclusion you ainrsquot seen nothing yet Today we can identify three weak signals of
change
One is the creation of cryptocurrencies Remarkably their unit value has steadily increased
up from a few hundred euros when they were first launched to a few thousand today
In a different vein we are witnessing the spread of increasingly autonomous online
marketplaces that use their own private currencies This mode of transaction is comparable
to exchanging shares between companies Whatrsquos different is that nowadays this form of
exchange is extending beyond the financial sphere
At the same time the payment experience is becoming simpler than ever before That
alternative payment methods are also becoming more accessible will help spread their
appeal but they are used differently around the world Some countries like China have
already outpaced Europe in a number of areas The evolution of the payments industry and
its foreseeable economic impact could not only revolutionise how we consume but also
influence todayrsquos economic and geopolitical balance globally
JEAN-FRANCcedilOIS
HUGON
EBRC
Payment will be at the
Forefront of the Global War for
Digital Leadership
copy Limonetik 2017 All rights reserved 17 | P a g e
By 2050 it is very likely that the economic strength of a
country will no longer be based on its gross domestic
product but on its computing power and capacity for
innovation
What actually might count is the capacity of a trade bloc or a country to project its offering
of services on a global scale and capture all or a part of the transaction flow in a given
economic sector Witness the way the music market was transformed by iTunes or the
influence of US companies on Internet technologies In tomorrowrsquos economy which will be
100 digital the sovereignty of states will clearly be at stake Europe for example will be
challenged with defending its own concept of privacy protection and imposing limits on
certain private interests Though seemingly distant 2050 is actually a fairly short timeframe
considering the issues that lie ahead Innovators particularly in the strategic payments
sector will not only try to adapt to changes in consumption but will also have the daunting
task of supporting industrial winners that can stand up to the current competition and
achieve economic leadership in the digital world
70 of distribution companies are
preparing to integrate the use of
connected objects to improve the
customer experience
copy Limonetik 2017 All rights reserved 18 | P a g e
When it comes to payment as well we are entering the Age of Multitude Changes in usage
patterns already anticipate the proliferation of virtual or physical payment methods We will
pay using social media e-wallets and biometric devices Unlike today no single preferred
or centralising payment method will exist in future but rather as many payment services as
there are contexts for exchange
The first consequence of this evolution is the increasing complexity of the processing chain
There will be a greater number of players than today meaning at least initially that
payment data will pass through and be stored in an increasing number of places
Security-wise the more points there are where data is
manipulated the higher the risk Add on the combined
effects of globalisation
LAURENT
DHAEYER
SECURE TRADING
Payment in the Era of
Multitude
New business model
copy Limonetik 2017 All rights reserved 19 | P a g e
For instance consider the proliferation of geographical and regulatory areas for processing
data We should also anticipate an explosion of non-human payment-triggers as supply-
chain automation increases in all industries and as Internet of Payment Things expands
According to studies (which still conflict) the number of connected things could reach 20 to
50 billion by 2020 of which 63 will be major consumer applications that could potentially
generate transactions
By 2050 we can ultimately expect an even greater automation of the payment processing
chain which will have become much more complex and distributed over time This situation
already represents a major systemic risk for the financial system as a whole and it will
continue to do so This potential risk is somewhat similar to the one that caused the 2007
financial crisis because the actual complexity of the current system still largely eludes us But
even if everyone begins to understand the principles of the future self-regulating system the
details behind its underlying algorithms are still largely a mystery The payment industry is
caught between consolidation and fragmentation On the one hand this push-pull
movement will enable certain major players who hold the most data to use their algorithms
to influence the market Secondly this turbulence will increase the number of potentially
vulnerable points within payment ecosystems that are more or less closed and less
interdependent than they are today As is the case throughout the history of monetary
exchange we can expect criminal organisations to use the most advanced security
technologies (such as AI) as weapons against the system that has implemented them The
future of payment will depend on our confidence Gaining our trust will require the
unprecedented transparency of each automated system and each algorithm and the
possible consequences of their failure But the debate will not only be technical The userrsquos
needs will have to be taken into account because payment is primarily a social contract
Ultimately we should never forget that the customer is the one who chooses how to pay
Neither the promises of simplicity nor of near-perfect security have ever been convincing
enough
copy Limonetik 2017 All rights reserved 20 | P a g e
As of 1971 national currencies were no longer tied to gold which previously had served as a
common reference value This change was imposed by governments and central banks
The financial crisis of 2008 resulted in a glut in the money supply which makes it very
difficult today to assess the true value of all monetary assets This probably explains peoplersquos
growing distrust of national currencies and the rising success of cryptocurrencies They offer
a new and visible alternative to the traditional monetary system because like gold a
crypocurrency belongs to no one Its value cannot be determined unilaterally by a
government or a central bank it is the product of a global social agreement re-created by
digital currencies within their software environment A cryptocurrencyrsquos value is defined by
the safety and reliability of the exchange and secured storage protocols that constitute
them It will be a while before a cryptocurrency builds the same level of confidence as gold
Indeed a number of issues are yet to be solved starting with the matter of convertibility
However 2017 is already considered to be Year One for cryptocurrencies
It is hoped that by 2050 there will be an end to the debate over the digital transformation of
payment and currency One thing is already certain consumers will consider todayrsquos
complex monetary system as obsolete and incomprehensible
FRANCcedilOIS
VERON
NEWFUND
Money Will (once
again) Belong to No
One
copy Limonetik 2017 All rights reserved 21 | P a g e
The digital revolution will not affect only the act of paying
(the transactions) but also what we pay with (the currency)
the latest being underpinned by social convention
By 2050 innovation will be facing two challenges simultaneously and alternately First of all
mechanisms for interoperability and interconnection will be developed to allow exchanges
on a global scale between countries with dissimilar regulations and potentially different
levels of user acceptance levels of new electronic currencies Secondly the evolution of
electronic money protocols will continue at an accelerated pace in a fiercely competitive
world
As a point of perspective consider the Browser Wars back in the late 1990s After a first
explosive phase Microsoft occupied a dominant position by linking its browser to other
services until the European and US competition authorities revamped the regulations to
allow a minimum level of diversity Will we see Amazon or Google tomorrow distributing its
own currency And what will the consequences be A few years ago no one would have
suspected that Google would create algorithms to influence the production of content in the
way they do today But what about cryptocurrencies All the initiatives will not succeed But
for the next 40 years the pace of innovation will continue to accelerate
2011 1 Bitcoin = $ 100
August 2017 1 Bitcoin = $ 278800
copy Limonetik 2017 All rights reserved 22 | P a g e
In 2015 Frost and Sullivan projected that the profits from B2B online business would grow
to euro67 trillion by 2020 doubling the B2C online market size during the same period The
growing appeal to company buyers of purchasing online and the huge investments by
suppliers in the development of online sales platforms are current proof of this major trend
But B2B e-commerce has little in common with its B2C cousin In the first case a few
specialised buyers purchase wholesale and prices are negotiated between seller and buyer
whereas in B2C prices are imposed on customers Payment is being handled differently as
well Most business-to-business payments are not made through bank cards but through
invoice-based deferred wire-transfer payment
By 2050 the development of automation in industry and manufacturing and in services will
have caused almost all business vendors and suppliers to follow this trend Replenishment
orders will be issued directly by industrial robots and handled through integrated platforms
combining management of logistics and payment Each of these transactions will use a huge
volume of data This data may include specifications of the product or raw material ordered
expected delivery times also also financial information on customers such as their ability to
pay based on the history of previous orders All of these exchanges will be handled by
artificial intelligence to analyse both customer demand and any risk that the customer might
pose to the supplier
AXEL
MOUQUET
WEBHELP
Data Will Make B2B
Online Payment Easier
copy Limonetik 2017 All rights reserved 23 | P a g e
Data will be essential for the development of B2B e-
commerce which will no longer be confined to the sole
bilateral relationship between customer and supplier
We will witness the development of complex ecosystems that not only allow suppliers and
customers to collaborate better but also to rely on third parties for managing certain risks
Of course nothing will prevent suppliers from using online credit insurance services to
guarantee that the goods they manufacture will be paid for But the robotisation of the
economy could lead to another type of scenario which is already happening in some
business sectors For instance for each order made automatically current transaction and
transaction history data is used to define the most appropriate terms of payment to
minimise the risk of cashflow problems for all players in the industrial chain The sequence of
purchase orders can be full automated by successive triggers according to a strategy of
absolutely zero stock relying on a more extended if not global network of business
partners
The value of B2B electronic payments in
the US in 2020 is expected to reach
$1132 billion
copy Limonetik 2017 All rights reserved 24 | P a g e
Practices means methodsmdashthe whole payments industry is facing a further paradigm
shift The two leading technologies of the future artificial intelligence and the blockchain
reinforce the need for both ecosystems and open platforms
2050 may seem far away but one certainty is that an entire industry must urgently adapt to
the coming payment revolution The evidence of this has become clear over recent years
the payments sector has undergone more changes in 10 years than in the last two centuries
PricewaterhouseCoopers as quoted by the French magazine Les Echos states that more
than $150 billion will be invested in the fintech industry in the next three to five years to
prepare for the payments industry of tomorrow This revolution is all the more earthshaking
since it affects (or will affect) all the components and core assets of the payment value
chain Biometric identification and connected objects will reinvent not only payment tools
but also what we pay for and what we pay with As cryptographic currencies become more
widespread we are likely to witness the creation of new private currencies that will act as a
partial alternative to established institutions Yet other channels are already being explored
that are not directly monetary These would tap into the programming potential of the
blockchain in all industries Blockchain technology can be used to validate escrow
agreements or deeds of sale (real estate) protect confidential data (healthcare) or secure
automatic exchanges between computers (eg IoT sensors networks) All of these
capabilities can be combined The electronic data-rich transaction schema so far confined to
the exchange of monetary value is about to be applicable to any kind of information
exchange in the future
Conclusion
2050 so far away yet so close
copy Limonetik 2017 All rights reserved 25 | P a g e
This complete restructuring will cause the payment industry to face unprecedented
challenges So far transactional information has been more or less limited to monetary
amounts an account number and potentially a confidence score Blockchain technology
involves embedding a much larger volume of data from a great many more sources than are
used today In this operating mode the transaction data behind a customer order on an
online marketplace would include in addition to the price of the product information on the
sellerrsquos capacity to produce guarantees of the buyerrsquos solvency terms and conditions of
purchase and sale by the middleman and potentially the information required to pre-
program the different logistical steps of delivery All this data would be part of the
ldquocontractrdquo sealed by the blockchain But in such a case it is doubtful that the chain itself
would be large enough to store such a volume of data Moreover the probative value of the
documents embedded in the blockchain is not necessarily ensured in light of current and
future legislation
The resulting question is ldquowhat good is a blockchain contract if it isnrsquot legally admissiblerdquo
From this standpoint itrsquos easy to see how profoundly the blockchain changes the position of
the different players in the payment chain because more than ever before this will become
a chain of faith
One last thing to consider with regard to the future of payment in 2050 is that all the
developments we have just mentioned will have to take place in real time Within the few
tens or hundreds of milliseconds necessary to process a transaction the following is
essential at the very minimum validate the identity of the contracting parties involved
analyse the risks of fraud or failure customise the terms of the contract For artificial
intelligence to be effective in the fight against fraud it will have to play a key role in
consolidating the terms and conditions of a contract from raw transaction data All things
being equal this is already happening in the full-service collecting process as raw
transaction data is further enriched with financial data In the blockchain-powered
transaction schema this same principle will be at work but for a much larger perimeter of
data mining than whatrsquos needed to cross-reference sales and cash receipt reports
Combining all these challenges calls for innovation in any industry from the youngest
fintechs to the most established players
Blockchain transforming the chain of payment
into a chain of faith
Artificial intelligence will depend on open ecosystems to give transaction data a meaning
copy Limonetik 2017 All rights reserved 26 | P a g e
For the future of payment to evolve almost everything has yet to be donemdashand done
collectively Indeed none of this can be made possible outside the increasingly complex
ecosystems which will combine the most advanced expertise on each topic with sufficiently
powerful computing capability (inevitably to be shared as well) The world of payment in
2050 will rely on open APIs where each transaction will ldquocomposerdquo a package of meaningful
services through a blend of skills that is still hard to fathom today
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 8 | P a g e
By 2050 the evolution of payment methods will be intertwined with a good many
transformations affecting our society The prospect of both demographic change and
scarcity of resources in the presence of digital technology is already combining to favour the
development of a new form of economy Such an economy would in turn influence the
world of payment thereby affecting services and value propositions
From a consumer perspective it will no longer be about paying for ownership but rather for
usage whether through rental or sharing The basic evidence of this trend is already
apparent in the transactions that individuals and businesses conduct and the services they
consume
By 2050 these consumer habits and corresponding payment practices will prevail
Therefore there will be a nearly ldquoinfiniterdquo number of variations on the act of payment
depending on the context In some cases payment will be triggered by a connected object or
sensor that follows us wherever we go whenever we enter a place or in our car or when
we begin to use a piece of equipment Many payments will be invisible or embedded and
be based on automatic customer recognition When it comes to identity recognition it is
very likely that within a matter of decades artificial intelligence biometrics and machine
learning will allow the eye and the finger to replace the smartphone and the credit card By
the same token we can expect to see the development of a barter economy this paradigm
will expand to areas that we havenrsquot even dreamt of (eg trading a BlaBlaCar ride for the
right to use the subway for one day)
ANGELO CACI
SYRTALS
CARDS
Use Will Create Value
copy Limonetik 2017 All rights reserved 9 | P a g e
The first impact on the payment industry will be a major shift
in the added value of services
Competing players will propose global offerings allowing merchants and users to adapt to
the new types of consumption and modes of payment In 40 years from now usage will
indeed be generating value
Ultimately citizens and businesses will still have to pay but the act of payment as such will
eventually disappear for it will become a trivial function hidden inside a package of services
And there will very likely be no fee for the basic service of payment But theres a catch The
seamlessness of payment transactions will depend on the ability to provide the smoothest
and easiest possible payment experience Here is where brand difference and innovation will
play a role Companies and service providers must come up with new ways to identify
authenticate recognise and qualify customers transactions and risks
These developments will likely require new practices through special partnerships They will
give rise to a new generation of players who will use service platforms and ecosystems in a
useful responsible consistent and efficient way
75 million connected objects in 2025
copy Limonetik 2017 All rights reserved 10 | P a g e
In a way money is already a thing of the past It is the legacy of an Old World faced with
changes caused on the one hand by a combination of automation and scarcity of resources
and on the other by environmental constraints It is already certain that machines will
replace humans in the future when it comes to activities involving production and analysis
Having already transformed the agricultural industry in a major way this change is now
affecting both manufacturing and services
In a production-driven system currency and the act of paying make up a simple and
relatively universal system of exchange based on the transfer of ownership underpinned by
objective and accountable value (ie goods against goods purchasing power against labour
spent) This system of valuation has already ceased to exist Automation and globalisation
have made it possible for example to produce a T-shirt for a few euros which does not
prevent the consumer from buying it at 100 times its production cost What is bought is not
the manufacturing value but the emotional value that the brand creates through marketing
and communication Take the case of Apple who in financial difficulty not twenty years ago
has the highest market capitalisation in the world today But Apple too is a landmark of the
previous era dominated by mass production
By 2050 a second factor of transformation barely perceptible today will take over the
scarcity of resources and the increasingly evident impact of human activity on the
environment It is still difficult to predict how this will affect consumer behaviour but the
future effect on currency and payment is clear This represents another radical paradigm
shift because the purpose of currency since the dawn of time has been to seal a two-way
transfer of property between two stakeholders
SEacuteBASTIEN
DESCOURS
PHILOSOPHIE
ACTIONETHIRES
The Real Value will be
Emotional
copy Limonetik 2017 All rights reserved 11 | P a g e
In a context of limited resources it will be less and less acceptable for part of these
resources to be held or hoarded by any one individual The right of ownership will
necessarily be replaced by a socially responsible and information-rich right of use
The act of paying in this context will no longer depend on
the quantitative valuation of the product using an abstract
unit of exchange instead it will validate a set of criteria of
confidence and brand fidelity that motivate the ldquoconsumer-
playerrdquo
In extremis this will be made possible by the emergence of digital currencies and in
particular blockchain technology This system of valuation could even replace currency as an
intermediary In this system consumer confidence would in turn trigger confidence of
business suppliers and partners according to the logic of a cashless ecosystem But this de-
monetisation will not eliminate the act of paying itself Instead it will complicate it by
requiring a volume of information to be communicated for each transactionmdasha far greater
amount than is available today
80 of businesses are seeing a major
change in consumer payment habits
copy Limonetik 2017 All rights reserved 11 | P a g e
copy Limonetik 2017 All rights reserved 12 | P a g e
If you were asked back in 1981 to predict what paying would be like in 2017 you probably
wouldnrsquot have had a clue But if you carefully observed the developments at that time yoursquod
have known what to expect Widespread use of credit and debit cards began in the 1980s
and this form of payment still dominates the market today The transition to this payment
method has proven highly instructive The credit and debit card isnt only a physical medium
but also an industrial process for handling payment What we wonder about today is the
sustainability of the physical medium With the advent of the e-wallet in particular we are
witnessing a progressive dematerialisation of this medium In terms of use this is more of
an evolution than a revolution Dematerialising the card is only to move the payment
activation process from one medium (the card) to another (a smartphone or connected
device) In theory any object of daily life can become a payment medium For example Uber
has shown that an object is not even required All you have to do is to just get into the car to
be recognised and then use the service
By 2050 this change in payment habits will or wonrsquot put banks in a situation similar to the
one which telecom operators are battling with today disintermediation In the telecom
industry phone manufacturers and app providers have usurped the customer base from the
operators who manage the traffic to the point where in no-contract plans they must
accept the possibility of being replaced in the click of a jog wheel In the world of consumer
PHILIPPE
MARQUETTY
SOCIEacuteTEacute
GEacuteNEacuteRALE
The Banks Will Win or
Lose
The end of monopolies
copy Limonetik 2017 All rights reserved 13 | P a g e
payment credit and debit card operators are also experiencing a form of disintermediation
though their logo is present on each card the party that actually maintains the strongest
bond with the customer is the issuing bank The same phenomenon of disintermediation
could eventually affect banks When the physical media of the credit or debit card
disappears so does the most obvious symbol of the bankrsquos usefulness to its customer
Projecting into the payment universe of 2050 a bank must
come up with other ways to be present in the daily lives of
their customers
This might involve connected objects but also advanced analyses of data to build
confidence combat fraud make life easier for the user In any case the challenge for the
banks in future if it isnrsquot the case already will be to serve a practical purpose and preserve
security If a brand is to fight against trivialisation of services and the risk of attrition its
usefulness should immediately and permanently be clear to the user
In 2017 Apple Pay has reached 57
market share in number of
payments
copy Limonetik 2017 All rights reserved 14 | P a g e
The financial system hates the idea of change Yet that is what it will be facing in the years
and decades to come This change will be directly caused by the diversity of the Internet
which is allowing suppliers and customers to do business without middlemen Shared
economy through online platforms and marketplaces like Airbnb Uber and Alibaba are
today emblematic of a new ability to systematically challenge the proverbial middleman
The digital transformation of our society has brought about two phenomena in the payment
world Both seek to create parallel alternatives to the established order
Firstly the payment processing monopoly of major credit card operators is threatened by
new alternative payment networks Online bank transfer services such as Sofort (Germany
10-15 of the volume of online payments nationally) Trustly (Scandinavia 5-10 of online
payments regionally) iDEAL (Holland over 50 of the volume of online payments nationally)
and PayWithMyBank (USA) already have Facebook Western Union UNICEF or First Data as
customers
Indeed each of these card issuers has created an alternative payment network even though
use of private cards is limited to the issuerrsquos sales network or its partnersrsquo Contrary to
popular belief wallet services such as Apple Pay or Android Pay do not fall into the category
of alternative payment networks because their sole purpose is to allow the user to initiate
payment more easily the underlying transaction is always completed through conventional
credit or debit card networks
ALEXANDRE
GONTHIER
PAY WITH MY
BANK
The Middlemen Get
Pushed Out
copy Limonetik 2017 All rights reserved 15 | P a g e
Secondly consumers are apparently growing more and more mistrustful of a monetary
system deemed too centralised and undemocratic Witness the growing interest in digital
currencies that are blockchain-based such as Bitcoin or Ethereum which allow users to do
point-to-point transactions without going through a central system capable of detecting the
contents of the transaction The same motive is behind the development of prepaid cards
using gold or silver as a reference value seducing those who prefer a tangible monetary
standard to the fiat currency printed by central banks
By 2050 the number of alternative players is likely to increase dramatically Networks that
permit payment by direct bank transfer will gain significant market share in Europe and
even worldwide this is already the case in the Netherlands
Thanks to supportive legislation (PSD2) digital currencies will
also become mainstream even if their future still seems
uncertain
Private cards will continue to develop as customer loyalty programs expand The traditional
players in the credit or debit card business will likely have lost a substantial share of their
current near-monopoly Globally the development of transactional networks based on
alternative currencies could even jeopardise the status quo of the financial system which is
based on the pivotal role of central banks Today all these options are on the table The only
certainty is that this development will result in further commoditisation of transaction
processing that will leave little or no room for middlemen
There are 12 million private payment
cards in circulation in France
copy Limonetik 2017 All rights reserved 16 | P a g e
The digital transformation of our society is full of surprises After 10 years of upheaval here
is our conclusion you ainrsquot seen nothing yet Today we can identify three weak signals of
change
One is the creation of cryptocurrencies Remarkably their unit value has steadily increased
up from a few hundred euros when they were first launched to a few thousand today
In a different vein we are witnessing the spread of increasingly autonomous online
marketplaces that use their own private currencies This mode of transaction is comparable
to exchanging shares between companies Whatrsquos different is that nowadays this form of
exchange is extending beyond the financial sphere
At the same time the payment experience is becoming simpler than ever before That
alternative payment methods are also becoming more accessible will help spread their
appeal but they are used differently around the world Some countries like China have
already outpaced Europe in a number of areas The evolution of the payments industry and
its foreseeable economic impact could not only revolutionise how we consume but also
influence todayrsquos economic and geopolitical balance globally
JEAN-FRANCcedilOIS
HUGON
EBRC
Payment will be at the
Forefront of the Global War for
Digital Leadership
copy Limonetik 2017 All rights reserved 17 | P a g e
By 2050 it is very likely that the economic strength of a
country will no longer be based on its gross domestic
product but on its computing power and capacity for
innovation
What actually might count is the capacity of a trade bloc or a country to project its offering
of services on a global scale and capture all or a part of the transaction flow in a given
economic sector Witness the way the music market was transformed by iTunes or the
influence of US companies on Internet technologies In tomorrowrsquos economy which will be
100 digital the sovereignty of states will clearly be at stake Europe for example will be
challenged with defending its own concept of privacy protection and imposing limits on
certain private interests Though seemingly distant 2050 is actually a fairly short timeframe
considering the issues that lie ahead Innovators particularly in the strategic payments
sector will not only try to adapt to changes in consumption but will also have the daunting
task of supporting industrial winners that can stand up to the current competition and
achieve economic leadership in the digital world
70 of distribution companies are
preparing to integrate the use of
connected objects to improve the
customer experience
copy Limonetik 2017 All rights reserved 18 | P a g e
When it comes to payment as well we are entering the Age of Multitude Changes in usage
patterns already anticipate the proliferation of virtual or physical payment methods We will
pay using social media e-wallets and biometric devices Unlike today no single preferred
or centralising payment method will exist in future but rather as many payment services as
there are contexts for exchange
The first consequence of this evolution is the increasing complexity of the processing chain
There will be a greater number of players than today meaning at least initially that
payment data will pass through and be stored in an increasing number of places
Security-wise the more points there are where data is
manipulated the higher the risk Add on the combined
effects of globalisation
LAURENT
DHAEYER
SECURE TRADING
Payment in the Era of
Multitude
New business model
copy Limonetik 2017 All rights reserved 19 | P a g e
For instance consider the proliferation of geographical and regulatory areas for processing
data We should also anticipate an explosion of non-human payment-triggers as supply-
chain automation increases in all industries and as Internet of Payment Things expands
According to studies (which still conflict) the number of connected things could reach 20 to
50 billion by 2020 of which 63 will be major consumer applications that could potentially
generate transactions
By 2050 we can ultimately expect an even greater automation of the payment processing
chain which will have become much more complex and distributed over time This situation
already represents a major systemic risk for the financial system as a whole and it will
continue to do so This potential risk is somewhat similar to the one that caused the 2007
financial crisis because the actual complexity of the current system still largely eludes us But
even if everyone begins to understand the principles of the future self-regulating system the
details behind its underlying algorithms are still largely a mystery The payment industry is
caught between consolidation and fragmentation On the one hand this push-pull
movement will enable certain major players who hold the most data to use their algorithms
to influence the market Secondly this turbulence will increase the number of potentially
vulnerable points within payment ecosystems that are more or less closed and less
interdependent than they are today As is the case throughout the history of monetary
exchange we can expect criminal organisations to use the most advanced security
technologies (such as AI) as weapons against the system that has implemented them The
future of payment will depend on our confidence Gaining our trust will require the
unprecedented transparency of each automated system and each algorithm and the
possible consequences of their failure But the debate will not only be technical The userrsquos
needs will have to be taken into account because payment is primarily a social contract
Ultimately we should never forget that the customer is the one who chooses how to pay
Neither the promises of simplicity nor of near-perfect security have ever been convincing
enough
copy Limonetik 2017 All rights reserved 20 | P a g e
As of 1971 national currencies were no longer tied to gold which previously had served as a
common reference value This change was imposed by governments and central banks
The financial crisis of 2008 resulted in a glut in the money supply which makes it very
difficult today to assess the true value of all monetary assets This probably explains peoplersquos
growing distrust of national currencies and the rising success of cryptocurrencies They offer
a new and visible alternative to the traditional monetary system because like gold a
crypocurrency belongs to no one Its value cannot be determined unilaterally by a
government or a central bank it is the product of a global social agreement re-created by
digital currencies within their software environment A cryptocurrencyrsquos value is defined by
the safety and reliability of the exchange and secured storage protocols that constitute
them It will be a while before a cryptocurrency builds the same level of confidence as gold
Indeed a number of issues are yet to be solved starting with the matter of convertibility
However 2017 is already considered to be Year One for cryptocurrencies
It is hoped that by 2050 there will be an end to the debate over the digital transformation of
payment and currency One thing is already certain consumers will consider todayrsquos
complex monetary system as obsolete and incomprehensible
FRANCcedilOIS
VERON
NEWFUND
Money Will (once
again) Belong to No
One
copy Limonetik 2017 All rights reserved 21 | P a g e
The digital revolution will not affect only the act of paying
(the transactions) but also what we pay with (the currency)
the latest being underpinned by social convention
By 2050 innovation will be facing two challenges simultaneously and alternately First of all
mechanisms for interoperability and interconnection will be developed to allow exchanges
on a global scale between countries with dissimilar regulations and potentially different
levels of user acceptance levels of new electronic currencies Secondly the evolution of
electronic money protocols will continue at an accelerated pace in a fiercely competitive
world
As a point of perspective consider the Browser Wars back in the late 1990s After a first
explosive phase Microsoft occupied a dominant position by linking its browser to other
services until the European and US competition authorities revamped the regulations to
allow a minimum level of diversity Will we see Amazon or Google tomorrow distributing its
own currency And what will the consequences be A few years ago no one would have
suspected that Google would create algorithms to influence the production of content in the
way they do today But what about cryptocurrencies All the initiatives will not succeed But
for the next 40 years the pace of innovation will continue to accelerate
2011 1 Bitcoin = $ 100
August 2017 1 Bitcoin = $ 278800
copy Limonetik 2017 All rights reserved 22 | P a g e
In 2015 Frost and Sullivan projected that the profits from B2B online business would grow
to euro67 trillion by 2020 doubling the B2C online market size during the same period The
growing appeal to company buyers of purchasing online and the huge investments by
suppliers in the development of online sales platforms are current proof of this major trend
But B2B e-commerce has little in common with its B2C cousin In the first case a few
specialised buyers purchase wholesale and prices are negotiated between seller and buyer
whereas in B2C prices are imposed on customers Payment is being handled differently as
well Most business-to-business payments are not made through bank cards but through
invoice-based deferred wire-transfer payment
By 2050 the development of automation in industry and manufacturing and in services will
have caused almost all business vendors and suppliers to follow this trend Replenishment
orders will be issued directly by industrial robots and handled through integrated platforms
combining management of logistics and payment Each of these transactions will use a huge
volume of data This data may include specifications of the product or raw material ordered
expected delivery times also also financial information on customers such as their ability to
pay based on the history of previous orders All of these exchanges will be handled by
artificial intelligence to analyse both customer demand and any risk that the customer might
pose to the supplier
AXEL
MOUQUET
WEBHELP
Data Will Make B2B
Online Payment Easier
copy Limonetik 2017 All rights reserved 23 | P a g e
Data will be essential for the development of B2B e-
commerce which will no longer be confined to the sole
bilateral relationship between customer and supplier
We will witness the development of complex ecosystems that not only allow suppliers and
customers to collaborate better but also to rely on third parties for managing certain risks
Of course nothing will prevent suppliers from using online credit insurance services to
guarantee that the goods they manufacture will be paid for But the robotisation of the
economy could lead to another type of scenario which is already happening in some
business sectors For instance for each order made automatically current transaction and
transaction history data is used to define the most appropriate terms of payment to
minimise the risk of cashflow problems for all players in the industrial chain The sequence of
purchase orders can be full automated by successive triggers according to a strategy of
absolutely zero stock relying on a more extended if not global network of business
partners
The value of B2B electronic payments in
the US in 2020 is expected to reach
$1132 billion
copy Limonetik 2017 All rights reserved 24 | P a g e
Practices means methodsmdashthe whole payments industry is facing a further paradigm
shift The two leading technologies of the future artificial intelligence and the blockchain
reinforce the need for both ecosystems and open platforms
2050 may seem far away but one certainty is that an entire industry must urgently adapt to
the coming payment revolution The evidence of this has become clear over recent years
the payments sector has undergone more changes in 10 years than in the last two centuries
PricewaterhouseCoopers as quoted by the French magazine Les Echos states that more
than $150 billion will be invested in the fintech industry in the next three to five years to
prepare for the payments industry of tomorrow This revolution is all the more earthshaking
since it affects (or will affect) all the components and core assets of the payment value
chain Biometric identification and connected objects will reinvent not only payment tools
but also what we pay for and what we pay with As cryptographic currencies become more
widespread we are likely to witness the creation of new private currencies that will act as a
partial alternative to established institutions Yet other channels are already being explored
that are not directly monetary These would tap into the programming potential of the
blockchain in all industries Blockchain technology can be used to validate escrow
agreements or deeds of sale (real estate) protect confidential data (healthcare) or secure
automatic exchanges between computers (eg IoT sensors networks) All of these
capabilities can be combined The electronic data-rich transaction schema so far confined to
the exchange of monetary value is about to be applicable to any kind of information
exchange in the future
Conclusion
2050 so far away yet so close
copy Limonetik 2017 All rights reserved 25 | P a g e
This complete restructuring will cause the payment industry to face unprecedented
challenges So far transactional information has been more or less limited to monetary
amounts an account number and potentially a confidence score Blockchain technology
involves embedding a much larger volume of data from a great many more sources than are
used today In this operating mode the transaction data behind a customer order on an
online marketplace would include in addition to the price of the product information on the
sellerrsquos capacity to produce guarantees of the buyerrsquos solvency terms and conditions of
purchase and sale by the middleman and potentially the information required to pre-
program the different logistical steps of delivery All this data would be part of the
ldquocontractrdquo sealed by the blockchain But in such a case it is doubtful that the chain itself
would be large enough to store such a volume of data Moreover the probative value of the
documents embedded in the blockchain is not necessarily ensured in light of current and
future legislation
The resulting question is ldquowhat good is a blockchain contract if it isnrsquot legally admissiblerdquo
From this standpoint itrsquos easy to see how profoundly the blockchain changes the position of
the different players in the payment chain because more than ever before this will become
a chain of faith
One last thing to consider with regard to the future of payment in 2050 is that all the
developments we have just mentioned will have to take place in real time Within the few
tens or hundreds of milliseconds necessary to process a transaction the following is
essential at the very minimum validate the identity of the contracting parties involved
analyse the risks of fraud or failure customise the terms of the contract For artificial
intelligence to be effective in the fight against fraud it will have to play a key role in
consolidating the terms and conditions of a contract from raw transaction data All things
being equal this is already happening in the full-service collecting process as raw
transaction data is further enriched with financial data In the blockchain-powered
transaction schema this same principle will be at work but for a much larger perimeter of
data mining than whatrsquos needed to cross-reference sales and cash receipt reports
Combining all these challenges calls for innovation in any industry from the youngest
fintechs to the most established players
Blockchain transforming the chain of payment
into a chain of faith
Artificial intelligence will depend on open ecosystems to give transaction data a meaning
copy Limonetik 2017 All rights reserved 26 | P a g e
For the future of payment to evolve almost everything has yet to be donemdashand done
collectively Indeed none of this can be made possible outside the increasingly complex
ecosystems which will combine the most advanced expertise on each topic with sufficiently
powerful computing capability (inevitably to be shared as well) The world of payment in
2050 will rely on open APIs where each transaction will ldquocomposerdquo a package of meaningful
services through a blend of skills that is still hard to fathom today
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 9 | P a g e
The first impact on the payment industry will be a major shift
in the added value of services
Competing players will propose global offerings allowing merchants and users to adapt to
the new types of consumption and modes of payment In 40 years from now usage will
indeed be generating value
Ultimately citizens and businesses will still have to pay but the act of payment as such will
eventually disappear for it will become a trivial function hidden inside a package of services
And there will very likely be no fee for the basic service of payment But theres a catch The
seamlessness of payment transactions will depend on the ability to provide the smoothest
and easiest possible payment experience Here is where brand difference and innovation will
play a role Companies and service providers must come up with new ways to identify
authenticate recognise and qualify customers transactions and risks
These developments will likely require new practices through special partnerships They will
give rise to a new generation of players who will use service platforms and ecosystems in a
useful responsible consistent and efficient way
75 million connected objects in 2025
copy Limonetik 2017 All rights reserved 10 | P a g e
In a way money is already a thing of the past It is the legacy of an Old World faced with
changes caused on the one hand by a combination of automation and scarcity of resources
and on the other by environmental constraints It is already certain that machines will
replace humans in the future when it comes to activities involving production and analysis
Having already transformed the agricultural industry in a major way this change is now
affecting both manufacturing and services
In a production-driven system currency and the act of paying make up a simple and
relatively universal system of exchange based on the transfer of ownership underpinned by
objective and accountable value (ie goods against goods purchasing power against labour
spent) This system of valuation has already ceased to exist Automation and globalisation
have made it possible for example to produce a T-shirt for a few euros which does not
prevent the consumer from buying it at 100 times its production cost What is bought is not
the manufacturing value but the emotional value that the brand creates through marketing
and communication Take the case of Apple who in financial difficulty not twenty years ago
has the highest market capitalisation in the world today But Apple too is a landmark of the
previous era dominated by mass production
By 2050 a second factor of transformation barely perceptible today will take over the
scarcity of resources and the increasingly evident impact of human activity on the
environment It is still difficult to predict how this will affect consumer behaviour but the
future effect on currency and payment is clear This represents another radical paradigm
shift because the purpose of currency since the dawn of time has been to seal a two-way
transfer of property between two stakeholders
SEacuteBASTIEN
DESCOURS
PHILOSOPHIE
ACTIONETHIRES
The Real Value will be
Emotional
copy Limonetik 2017 All rights reserved 11 | P a g e
In a context of limited resources it will be less and less acceptable for part of these
resources to be held or hoarded by any one individual The right of ownership will
necessarily be replaced by a socially responsible and information-rich right of use
The act of paying in this context will no longer depend on
the quantitative valuation of the product using an abstract
unit of exchange instead it will validate a set of criteria of
confidence and brand fidelity that motivate the ldquoconsumer-
playerrdquo
In extremis this will be made possible by the emergence of digital currencies and in
particular blockchain technology This system of valuation could even replace currency as an
intermediary In this system consumer confidence would in turn trigger confidence of
business suppliers and partners according to the logic of a cashless ecosystem But this de-
monetisation will not eliminate the act of paying itself Instead it will complicate it by
requiring a volume of information to be communicated for each transactionmdasha far greater
amount than is available today
80 of businesses are seeing a major
change in consumer payment habits
copy Limonetik 2017 All rights reserved 11 | P a g e
copy Limonetik 2017 All rights reserved 12 | P a g e
If you were asked back in 1981 to predict what paying would be like in 2017 you probably
wouldnrsquot have had a clue But if you carefully observed the developments at that time yoursquod
have known what to expect Widespread use of credit and debit cards began in the 1980s
and this form of payment still dominates the market today The transition to this payment
method has proven highly instructive The credit and debit card isnt only a physical medium
but also an industrial process for handling payment What we wonder about today is the
sustainability of the physical medium With the advent of the e-wallet in particular we are
witnessing a progressive dematerialisation of this medium In terms of use this is more of
an evolution than a revolution Dematerialising the card is only to move the payment
activation process from one medium (the card) to another (a smartphone or connected
device) In theory any object of daily life can become a payment medium For example Uber
has shown that an object is not even required All you have to do is to just get into the car to
be recognised and then use the service
By 2050 this change in payment habits will or wonrsquot put banks in a situation similar to the
one which telecom operators are battling with today disintermediation In the telecom
industry phone manufacturers and app providers have usurped the customer base from the
operators who manage the traffic to the point where in no-contract plans they must
accept the possibility of being replaced in the click of a jog wheel In the world of consumer
PHILIPPE
MARQUETTY
SOCIEacuteTEacute
GEacuteNEacuteRALE
The Banks Will Win or
Lose
The end of monopolies
copy Limonetik 2017 All rights reserved 13 | P a g e
payment credit and debit card operators are also experiencing a form of disintermediation
though their logo is present on each card the party that actually maintains the strongest
bond with the customer is the issuing bank The same phenomenon of disintermediation
could eventually affect banks When the physical media of the credit or debit card
disappears so does the most obvious symbol of the bankrsquos usefulness to its customer
Projecting into the payment universe of 2050 a bank must
come up with other ways to be present in the daily lives of
their customers
This might involve connected objects but also advanced analyses of data to build
confidence combat fraud make life easier for the user In any case the challenge for the
banks in future if it isnrsquot the case already will be to serve a practical purpose and preserve
security If a brand is to fight against trivialisation of services and the risk of attrition its
usefulness should immediately and permanently be clear to the user
In 2017 Apple Pay has reached 57
market share in number of
payments
copy Limonetik 2017 All rights reserved 14 | P a g e
The financial system hates the idea of change Yet that is what it will be facing in the years
and decades to come This change will be directly caused by the diversity of the Internet
which is allowing suppliers and customers to do business without middlemen Shared
economy through online platforms and marketplaces like Airbnb Uber and Alibaba are
today emblematic of a new ability to systematically challenge the proverbial middleman
The digital transformation of our society has brought about two phenomena in the payment
world Both seek to create parallel alternatives to the established order
Firstly the payment processing monopoly of major credit card operators is threatened by
new alternative payment networks Online bank transfer services such as Sofort (Germany
10-15 of the volume of online payments nationally) Trustly (Scandinavia 5-10 of online
payments regionally) iDEAL (Holland over 50 of the volume of online payments nationally)
and PayWithMyBank (USA) already have Facebook Western Union UNICEF or First Data as
customers
Indeed each of these card issuers has created an alternative payment network even though
use of private cards is limited to the issuerrsquos sales network or its partnersrsquo Contrary to
popular belief wallet services such as Apple Pay or Android Pay do not fall into the category
of alternative payment networks because their sole purpose is to allow the user to initiate
payment more easily the underlying transaction is always completed through conventional
credit or debit card networks
ALEXANDRE
GONTHIER
PAY WITH MY
BANK
The Middlemen Get
Pushed Out
copy Limonetik 2017 All rights reserved 15 | P a g e
Secondly consumers are apparently growing more and more mistrustful of a monetary
system deemed too centralised and undemocratic Witness the growing interest in digital
currencies that are blockchain-based such as Bitcoin or Ethereum which allow users to do
point-to-point transactions without going through a central system capable of detecting the
contents of the transaction The same motive is behind the development of prepaid cards
using gold or silver as a reference value seducing those who prefer a tangible monetary
standard to the fiat currency printed by central banks
By 2050 the number of alternative players is likely to increase dramatically Networks that
permit payment by direct bank transfer will gain significant market share in Europe and
even worldwide this is already the case in the Netherlands
Thanks to supportive legislation (PSD2) digital currencies will
also become mainstream even if their future still seems
uncertain
Private cards will continue to develop as customer loyalty programs expand The traditional
players in the credit or debit card business will likely have lost a substantial share of their
current near-monopoly Globally the development of transactional networks based on
alternative currencies could even jeopardise the status quo of the financial system which is
based on the pivotal role of central banks Today all these options are on the table The only
certainty is that this development will result in further commoditisation of transaction
processing that will leave little or no room for middlemen
There are 12 million private payment
cards in circulation in France
copy Limonetik 2017 All rights reserved 16 | P a g e
The digital transformation of our society is full of surprises After 10 years of upheaval here
is our conclusion you ainrsquot seen nothing yet Today we can identify three weak signals of
change
One is the creation of cryptocurrencies Remarkably their unit value has steadily increased
up from a few hundred euros when they were first launched to a few thousand today
In a different vein we are witnessing the spread of increasingly autonomous online
marketplaces that use their own private currencies This mode of transaction is comparable
to exchanging shares between companies Whatrsquos different is that nowadays this form of
exchange is extending beyond the financial sphere
At the same time the payment experience is becoming simpler than ever before That
alternative payment methods are also becoming more accessible will help spread their
appeal but they are used differently around the world Some countries like China have
already outpaced Europe in a number of areas The evolution of the payments industry and
its foreseeable economic impact could not only revolutionise how we consume but also
influence todayrsquos economic and geopolitical balance globally
JEAN-FRANCcedilOIS
HUGON
EBRC
Payment will be at the
Forefront of the Global War for
Digital Leadership
copy Limonetik 2017 All rights reserved 17 | P a g e
By 2050 it is very likely that the economic strength of a
country will no longer be based on its gross domestic
product but on its computing power and capacity for
innovation
What actually might count is the capacity of a trade bloc or a country to project its offering
of services on a global scale and capture all or a part of the transaction flow in a given
economic sector Witness the way the music market was transformed by iTunes or the
influence of US companies on Internet technologies In tomorrowrsquos economy which will be
100 digital the sovereignty of states will clearly be at stake Europe for example will be
challenged with defending its own concept of privacy protection and imposing limits on
certain private interests Though seemingly distant 2050 is actually a fairly short timeframe
considering the issues that lie ahead Innovators particularly in the strategic payments
sector will not only try to adapt to changes in consumption but will also have the daunting
task of supporting industrial winners that can stand up to the current competition and
achieve economic leadership in the digital world
70 of distribution companies are
preparing to integrate the use of
connected objects to improve the
customer experience
copy Limonetik 2017 All rights reserved 18 | P a g e
When it comes to payment as well we are entering the Age of Multitude Changes in usage
patterns already anticipate the proliferation of virtual or physical payment methods We will
pay using social media e-wallets and biometric devices Unlike today no single preferred
or centralising payment method will exist in future but rather as many payment services as
there are contexts for exchange
The first consequence of this evolution is the increasing complexity of the processing chain
There will be a greater number of players than today meaning at least initially that
payment data will pass through and be stored in an increasing number of places
Security-wise the more points there are where data is
manipulated the higher the risk Add on the combined
effects of globalisation
LAURENT
DHAEYER
SECURE TRADING
Payment in the Era of
Multitude
New business model
copy Limonetik 2017 All rights reserved 19 | P a g e
For instance consider the proliferation of geographical and regulatory areas for processing
data We should also anticipate an explosion of non-human payment-triggers as supply-
chain automation increases in all industries and as Internet of Payment Things expands
According to studies (which still conflict) the number of connected things could reach 20 to
50 billion by 2020 of which 63 will be major consumer applications that could potentially
generate transactions
By 2050 we can ultimately expect an even greater automation of the payment processing
chain which will have become much more complex and distributed over time This situation
already represents a major systemic risk for the financial system as a whole and it will
continue to do so This potential risk is somewhat similar to the one that caused the 2007
financial crisis because the actual complexity of the current system still largely eludes us But
even if everyone begins to understand the principles of the future self-regulating system the
details behind its underlying algorithms are still largely a mystery The payment industry is
caught between consolidation and fragmentation On the one hand this push-pull
movement will enable certain major players who hold the most data to use their algorithms
to influence the market Secondly this turbulence will increase the number of potentially
vulnerable points within payment ecosystems that are more or less closed and less
interdependent than they are today As is the case throughout the history of monetary
exchange we can expect criminal organisations to use the most advanced security
technologies (such as AI) as weapons against the system that has implemented them The
future of payment will depend on our confidence Gaining our trust will require the
unprecedented transparency of each automated system and each algorithm and the
possible consequences of their failure But the debate will not only be technical The userrsquos
needs will have to be taken into account because payment is primarily a social contract
Ultimately we should never forget that the customer is the one who chooses how to pay
Neither the promises of simplicity nor of near-perfect security have ever been convincing
enough
copy Limonetik 2017 All rights reserved 20 | P a g e
As of 1971 national currencies were no longer tied to gold which previously had served as a
common reference value This change was imposed by governments and central banks
The financial crisis of 2008 resulted in a glut in the money supply which makes it very
difficult today to assess the true value of all monetary assets This probably explains peoplersquos
growing distrust of national currencies and the rising success of cryptocurrencies They offer
a new and visible alternative to the traditional monetary system because like gold a
crypocurrency belongs to no one Its value cannot be determined unilaterally by a
government or a central bank it is the product of a global social agreement re-created by
digital currencies within their software environment A cryptocurrencyrsquos value is defined by
the safety and reliability of the exchange and secured storage protocols that constitute
them It will be a while before a cryptocurrency builds the same level of confidence as gold
Indeed a number of issues are yet to be solved starting with the matter of convertibility
However 2017 is already considered to be Year One for cryptocurrencies
It is hoped that by 2050 there will be an end to the debate over the digital transformation of
payment and currency One thing is already certain consumers will consider todayrsquos
complex monetary system as obsolete and incomprehensible
FRANCcedilOIS
VERON
NEWFUND
Money Will (once
again) Belong to No
One
copy Limonetik 2017 All rights reserved 21 | P a g e
The digital revolution will not affect only the act of paying
(the transactions) but also what we pay with (the currency)
the latest being underpinned by social convention
By 2050 innovation will be facing two challenges simultaneously and alternately First of all
mechanisms for interoperability and interconnection will be developed to allow exchanges
on a global scale between countries with dissimilar regulations and potentially different
levels of user acceptance levels of new electronic currencies Secondly the evolution of
electronic money protocols will continue at an accelerated pace in a fiercely competitive
world
As a point of perspective consider the Browser Wars back in the late 1990s After a first
explosive phase Microsoft occupied a dominant position by linking its browser to other
services until the European and US competition authorities revamped the regulations to
allow a minimum level of diversity Will we see Amazon or Google tomorrow distributing its
own currency And what will the consequences be A few years ago no one would have
suspected that Google would create algorithms to influence the production of content in the
way they do today But what about cryptocurrencies All the initiatives will not succeed But
for the next 40 years the pace of innovation will continue to accelerate
2011 1 Bitcoin = $ 100
August 2017 1 Bitcoin = $ 278800
copy Limonetik 2017 All rights reserved 22 | P a g e
In 2015 Frost and Sullivan projected that the profits from B2B online business would grow
to euro67 trillion by 2020 doubling the B2C online market size during the same period The
growing appeal to company buyers of purchasing online and the huge investments by
suppliers in the development of online sales platforms are current proof of this major trend
But B2B e-commerce has little in common with its B2C cousin In the first case a few
specialised buyers purchase wholesale and prices are negotiated between seller and buyer
whereas in B2C prices are imposed on customers Payment is being handled differently as
well Most business-to-business payments are not made through bank cards but through
invoice-based deferred wire-transfer payment
By 2050 the development of automation in industry and manufacturing and in services will
have caused almost all business vendors and suppliers to follow this trend Replenishment
orders will be issued directly by industrial robots and handled through integrated platforms
combining management of logistics and payment Each of these transactions will use a huge
volume of data This data may include specifications of the product or raw material ordered
expected delivery times also also financial information on customers such as their ability to
pay based on the history of previous orders All of these exchanges will be handled by
artificial intelligence to analyse both customer demand and any risk that the customer might
pose to the supplier
AXEL
MOUQUET
WEBHELP
Data Will Make B2B
Online Payment Easier
copy Limonetik 2017 All rights reserved 23 | P a g e
Data will be essential for the development of B2B e-
commerce which will no longer be confined to the sole
bilateral relationship between customer and supplier
We will witness the development of complex ecosystems that not only allow suppliers and
customers to collaborate better but also to rely on third parties for managing certain risks
Of course nothing will prevent suppliers from using online credit insurance services to
guarantee that the goods they manufacture will be paid for But the robotisation of the
economy could lead to another type of scenario which is already happening in some
business sectors For instance for each order made automatically current transaction and
transaction history data is used to define the most appropriate terms of payment to
minimise the risk of cashflow problems for all players in the industrial chain The sequence of
purchase orders can be full automated by successive triggers according to a strategy of
absolutely zero stock relying on a more extended if not global network of business
partners
The value of B2B electronic payments in
the US in 2020 is expected to reach
$1132 billion
copy Limonetik 2017 All rights reserved 24 | P a g e
Practices means methodsmdashthe whole payments industry is facing a further paradigm
shift The two leading technologies of the future artificial intelligence and the blockchain
reinforce the need for both ecosystems and open platforms
2050 may seem far away but one certainty is that an entire industry must urgently adapt to
the coming payment revolution The evidence of this has become clear over recent years
the payments sector has undergone more changes in 10 years than in the last two centuries
PricewaterhouseCoopers as quoted by the French magazine Les Echos states that more
than $150 billion will be invested in the fintech industry in the next three to five years to
prepare for the payments industry of tomorrow This revolution is all the more earthshaking
since it affects (or will affect) all the components and core assets of the payment value
chain Biometric identification and connected objects will reinvent not only payment tools
but also what we pay for and what we pay with As cryptographic currencies become more
widespread we are likely to witness the creation of new private currencies that will act as a
partial alternative to established institutions Yet other channels are already being explored
that are not directly monetary These would tap into the programming potential of the
blockchain in all industries Blockchain technology can be used to validate escrow
agreements or deeds of sale (real estate) protect confidential data (healthcare) or secure
automatic exchanges between computers (eg IoT sensors networks) All of these
capabilities can be combined The electronic data-rich transaction schema so far confined to
the exchange of monetary value is about to be applicable to any kind of information
exchange in the future
Conclusion
2050 so far away yet so close
copy Limonetik 2017 All rights reserved 25 | P a g e
This complete restructuring will cause the payment industry to face unprecedented
challenges So far transactional information has been more or less limited to monetary
amounts an account number and potentially a confidence score Blockchain technology
involves embedding a much larger volume of data from a great many more sources than are
used today In this operating mode the transaction data behind a customer order on an
online marketplace would include in addition to the price of the product information on the
sellerrsquos capacity to produce guarantees of the buyerrsquos solvency terms and conditions of
purchase and sale by the middleman and potentially the information required to pre-
program the different logistical steps of delivery All this data would be part of the
ldquocontractrdquo sealed by the blockchain But in such a case it is doubtful that the chain itself
would be large enough to store such a volume of data Moreover the probative value of the
documents embedded in the blockchain is not necessarily ensured in light of current and
future legislation
The resulting question is ldquowhat good is a blockchain contract if it isnrsquot legally admissiblerdquo
From this standpoint itrsquos easy to see how profoundly the blockchain changes the position of
the different players in the payment chain because more than ever before this will become
a chain of faith
One last thing to consider with regard to the future of payment in 2050 is that all the
developments we have just mentioned will have to take place in real time Within the few
tens or hundreds of milliseconds necessary to process a transaction the following is
essential at the very minimum validate the identity of the contracting parties involved
analyse the risks of fraud or failure customise the terms of the contract For artificial
intelligence to be effective in the fight against fraud it will have to play a key role in
consolidating the terms and conditions of a contract from raw transaction data All things
being equal this is already happening in the full-service collecting process as raw
transaction data is further enriched with financial data In the blockchain-powered
transaction schema this same principle will be at work but for a much larger perimeter of
data mining than whatrsquos needed to cross-reference sales and cash receipt reports
Combining all these challenges calls for innovation in any industry from the youngest
fintechs to the most established players
Blockchain transforming the chain of payment
into a chain of faith
Artificial intelligence will depend on open ecosystems to give transaction data a meaning
copy Limonetik 2017 All rights reserved 26 | P a g e
For the future of payment to evolve almost everything has yet to be donemdashand done
collectively Indeed none of this can be made possible outside the increasingly complex
ecosystems which will combine the most advanced expertise on each topic with sufficiently
powerful computing capability (inevitably to be shared as well) The world of payment in
2050 will rely on open APIs where each transaction will ldquocomposerdquo a package of meaningful
services through a blend of skills that is still hard to fathom today
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 10 | P a g e
In a way money is already a thing of the past It is the legacy of an Old World faced with
changes caused on the one hand by a combination of automation and scarcity of resources
and on the other by environmental constraints It is already certain that machines will
replace humans in the future when it comes to activities involving production and analysis
Having already transformed the agricultural industry in a major way this change is now
affecting both manufacturing and services
In a production-driven system currency and the act of paying make up a simple and
relatively universal system of exchange based on the transfer of ownership underpinned by
objective and accountable value (ie goods against goods purchasing power against labour
spent) This system of valuation has already ceased to exist Automation and globalisation
have made it possible for example to produce a T-shirt for a few euros which does not
prevent the consumer from buying it at 100 times its production cost What is bought is not
the manufacturing value but the emotional value that the brand creates through marketing
and communication Take the case of Apple who in financial difficulty not twenty years ago
has the highest market capitalisation in the world today But Apple too is a landmark of the
previous era dominated by mass production
By 2050 a second factor of transformation barely perceptible today will take over the
scarcity of resources and the increasingly evident impact of human activity on the
environment It is still difficult to predict how this will affect consumer behaviour but the
future effect on currency and payment is clear This represents another radical paradigm
shift because the purpose of currency since the dawn of time has been to seal a two-way
transfer of property between two stakeholders
SEacuteBASTIEN
DESCOURS
PHILOSOPHIE
ACTIONETHIRES
The Real Value will be
Emotional
copy Limonetik 2017 All rights reserved 11 | P a g e
In a context of limited resources it will be less and less acceptable for part of these
resources to be held or hoarded by any one individual The right of ownership will
necessarily be replaced by a socially responsible and information-rich right of use
The act of paying in this context will no longer depend on
the quantitative valuation of the product using an abstract
unit of exchange instead it will validate a set of criteria of
confidence and brand fidelity that motivate the ldquoconsumer-
playerrdquo
In extremis this will be made possible by the emergence of digital currencies and in
particular blockchain technology This system of valuation could even replace currency as an
intermediary In this system consumer confidence would in turn trigger confidence of
business suppliers and partners according to the logic of a cashless ecosystem But this de-
monetisation will not eliminate the act of paying itself Instead it will complicate it by
requiring a volume of information to be communicated for each transactionmdasha far greater
amount than is available today
80 of businesses are seeing a major
change in consumer payment habits
copy Limonetik 2017 All rights reserved 11 | P a g e
copy Limonetik 2017 All rights reserved 12 | P a g e
If you were asked back in 1981 to predict what paying would be like in 2017 you probably
wouldnrsquot have had a clue But if you carefully observed the developments at that time yoursquod
have known what to expect Widespread use of credit and debit cards began in the 1980s
and this form of payment still dominates the market today The transition to this payment
method has proven highly instructive The credit and debit card isnt only a physical medium
but also an industrial process for handling payment What we wonder about today is the
sustainability of the physical medium With the advent of the e-wallet in particular we are
witnessing a progressive dematerialisation of this medium In terms of use this is more of
an evolution than a revolution Dematerialising the card is only to move the payment
activation process from one medium (the card) to another (a smartphone or connected
device) In theory any object of daily life can become a payment medium For example Uber
has shown that an object is not even required All you have to do is to just get into the car to
be recognised and then use the service
By 2050 this change in payment habits will or wonrsquot put banks in a situation similar to the
one which telecom operators are battling with today disintermediation In the telecom
industry phone manufacturers and app providers have usurped the customer base from the
operators who manage the traffic to the point where in no-contract plans they must
accept the possibility of being replaced in the click of a jog wheel In the world of consumer
PHILIPPE
MARQUETTY
SOCIEacuteTEacute
GEacuteNEacuteRALE
The Banks Will Win or
Lose
The end of monopolies
copy Limonetik 2017 All rights reserved 13 | P a g e
payment credit and debit card operators are also experiencing a form of disintermediation
though their logo is present on each card the party that actually maintains the strongest
bond with the customer is the issuing bank The same phenomenon of disintermediation
could eventually affect banks When the physical media of the credit or debit card
disappears so does the most obvious symbol of the bankrsquos usefulness to its customer
Projecting into the payment universe of 2050 a bank must
come up with other ways to be present in the daily lives of
their customers
This might involve connected objects but also advanced analyses of data to build
confidence combat fraud make life easier for the user In any case the challenge for the
banks in future if it isnrsquot the case already will be to serve a practical purpose and preserve
security If a brand is to fight against trivialisation of services and the risk of attrition its
usefulness should immediately and permanently be clear to the user
In 2017 Apple Pay has reached 57
market share in number of
payments
copy Limonetik 2017 All rights reserved 14 | P a g e
The financial system hates the idea of change Yet that is what it will be facing in the years
and decades to come This change will be directly caused by the diversity of the Internet
which is allowing suppliers and customers to do business without middlemen Shared
economy through online platforms and marketplaces like Airbnb Uber and Alibaba are
today emblematic of a new ability to systematically challenge the proverbial middleman
The digital transformation of our society has brought about two phenomena in the payment
world Both seek to create parallel alternatives to the established order
Firstly the payment processing monopoly of major credit card operators is threatened by
new alternative payment networks Online bank transfer services such as Sofort (Germany
10-15 of the volume of online payments nationally) Trustly (Scandinavia 5-10 of online
payments regionally) iDEAL (Holland over 50 of the volume of online payments nationally)
and PayWithMyBank (USA) already have Facebook Western Union UNICEF or First Data as
customers
Indeed each of these card issuers has created an alternative payment network even though
use of private cards is limited to the issuerrsquos sales network or its partnersrsquo Contrary to
popular belief wallet services such as Apple Pay or Android Pay do not fall into the category
of alternative payment networks because their sole purpose is to allow the user to initiate
payment more easily the underlying transaction is always completed through conventional
credit or debit card networks
ALEXANDRE
GONTHIER
PAY WITH MY
BANK
The Middlemen Get
Pushed Out
copy Limonetik 2017 All rights reserved 15 | P a g e
Secondly consumers are apparently growing more and more mistrustful of a monetary
system deemed too centralised and undemocratic Witness the growing interest in digital
currencies that are blockchain-based such as Bitcoin or Ethereum which allow users to do
point-to-point transactions without going through a central system capable of detecting the
contents of the transaction The same motive is behind the development of prepaid cards
using gold or silver as a reference value seducing those who prefer a tangible monetary
standard to the fiat currency printed by central banks
By 2050 the number of alternative players is likely to increase dramatically Networks that
permit payment by direct bank transfer will gain significant market share in Europe and
even worldwide this is already the case in the Netherlands
Thanks to supportive legislation (PSD2) digital currencies will
also become mainstream even if their future still seems
uncertain
Private cards will continue to develop as customer loyalty programs expand The traditional
players in the credit or debit card business will likely have lost a substantial share of their
current near-monopoly Globally the development of transactional networks based on
alternative currencies could even jeopardise the status quo of the financial system which is
based on the pivotal role of central banks Today all these options are on the table The only
certainty is that this development will result in further commoditisation of transaction
processing that will leave little or no room for middlemen
There are 12 million private payment
cards in circulation in France
copy Limonetik 2017 All rights reserved 16 | P a g e
The digital transformation of our society is full of surprises After 10 years of upheaval here
is our conclusion you ainrsquot seen nothing yet Today we can identify three weak signals of
change
One is the creation of cryptocurrencies Remarkably their unit value has steadily increased
up from a few hundred euros when they were first launched to a few thousand today
In a different vein we are witnessing the spread of increasingly autonomous online
marketplaces that use their own private currencies This mode of transaction is comparable
to exchanging shares between companies Whatrsquos different is that nowadays this form of
exchange is extending beyond the financial sphere
At the same time the payment experience is becoming simpler than ever before That
alternative payment methods are also becoming more accessible will help spread their
appeal but they are used differently around the world Some countries like China have
already outpaced Europe in a number of areas The evolution of the payments industry and
its foreseeable economic impact could not only revolutionise how we consume but also
influence todayrsquos economic and geopolitical balance globally
JEAN-FRANCcedilOIS
HUGON
EBRC
Payment will be at the
Forefront of the Global War for
Digital Leadership
copy Limonetik 2017 All rights reserved 17 | P a g e
By 2050 it is very likely that the economic strength of a
country will no longer be based on its gross domestic
product but on its computing power and capacity for
innovation
What actually might count is the capacity of a trade bloc or a country to project its offering
of services on a global scale and capture all or a part of the transaction flow in a given
economic sector Witness the way the music market was transformed by iTunes or the
influence of US companies on Internet technologies In tomorrowrsquos economy which will be
100 digital the sovereignty of states will clearly be at stake Europe for example will be
challenged with defending its own concept of privacy protection and imposing limits on
certain private interests Though seemingly distant 2050 is actually a fairly short timeframe
considering the issues that lie ahead Innovators particularly in the strategic payments
sector will not only try to adapt to changes in consumption but will also have the daunting
task of supporting industrial winners that can stand up to the current competition and
achieve economic leadership in the digital world
70 of distribution companies are
preparing to integrate the use of
connected objects to improve the
customer experience
copy Limonetik 2017 All rights reserved 18 | P a g e
When it comes to payment as well we are entering the Age of Multitude Changes in usage
patterns already anticipate the proliferation of virtual or physical payment methods We will
pay using social media e-wallets and biometric devices Unlike today no single preferred
or centralising payment method will exist in future but rather as many payment services as
there are contexts for exchange
The first consequence of this evolution is the increasing complexity of the processing chain
There will be a greater number of players than today meaning at least initially that
payment data will pass through and be stored in an increasing number of places
Security-wise the more points there are where data is
manipulated the higher the risk Add on the combined
effects of globalisation
LAURENT
DHAEYER
SECURE TRADING
Payment in the Era of
Multitude
New business model
copy Limonetik 2017 All rights reserved 19 | P a g e
For instance consider the proliferation of geographical and regulatory areas for processing
data We should also anticipate an explosion of non-human payment-triggers as supply-
chain automation increases in all industries and as Internet of Payment Things expands
According to studies (which still conflict) the number of connected things could reach 20 to
50 billion by 2020 of which 63 will be major consumer applications that could potentially
generate transactions
By 2050 we can ultimately expect an even greater automation of the payment processing
chain which will have become much more complex and distributed over time This situation
already represents a major systemic risk for the financial system as a whole and it will
continue to do so This potential risk is somewhat similar to the one that caused the 2007
financial crisis because the actual complexity of the current system still largely eludes us But
even if everyone begins to understand the principles of the future self-regulating system the
details behind its underlying algorithms are still largely a mystery The payment industry is
caught between consolidation and fragmentation On the one hand this push-pull
movement will enable certain major players who hold the most data to use their algorithms
to influence the market Secondly this turbulence will increase the number of potentially
vulnerable points within payment ecosystems that are more or less closed and less
interdependent than they are today As is the case throughout the history of monetary
exchange we can expect criminal organisations to use the most advanced security
technologies (such as AI) as weapons against the system that has implemented them The
future of payment will depend on our confidence Gaining our trust will require the
unprecedented transparency of each automated system and each algorithm and the
possible consequences of their failure But the debate will not only be technical The userrsquos
needs will have to be taken into account because payment is primarily a social contract
Ultimately we should never forget that the customer is the one who chooses how to pay
Neither the promises of simplicity nor of near-perfect security have ever been convincing
enough
copy Limonetik 2017 All rights reserved 20 | P a g e
As of 1971 national currencies were no longer tied to gold which previously had served as a
common reference value This change was imposed by governments and central banks
The financial crisis of 2008 resulted in a glut in the money supply which makes it very
difficult today to assess the true value of all monetary assets This probably explains peoplersquos
growing distrust of national currencies and the rising success of cryptocurrencies They offer
a new and visible alternative to the traditional monetary system because like gold a
crypocurrency belongs to no one Its value cannot be determined unilaterally by a
government or a central bank it is the product of a global social agreement re-created by
digital currencies within their software environment A cryptocurrencyrsquos value is defined by
the safety and reliability of the exchange and secured storage protocols that constitute
them It will be a while before a cryptocurrency builds the same level of confidence as gold
Indeed a number of issues are yet to be solved starting with the matter of convertibility
However 2017 is already considered to be Year One for cryptocurrencies
It is hoped that by 2050 there will be an end to the debate over the digital transformation of
payment and currency One thing is already certain consumers will consider todayrsquos
complex monetary system as obsolete and incomprehensible
FRANCcedilOIS
VERON
NEWFUND
Money Will (once
again) Belong to No
One
copy Limonetik 2017 All rights reserved 21 | P a g e
The digital revolution will not affect only the act of paying
(the transactions) but also what we pay with (the currency)
the latest being underpinned by social convention
By 2050 innovation will be facing two challenges simultaneously and alternately First of all
mechanisms for interoperability and interconnection will be developed to allow exchanges
on a global scale between countries with dissimilar regulations and potentially different
levels of user acceptance levels of new electronic currencies Secondly the evolution of
electronic money protocols will continue at an accelerated pace in a fiercely competitive
world
As a point of perspective consider the Browser Wars back in the late 1990s After a first
explosive phase Microsoft occupied a dominant position by linking its browser to other
services until the European and US competition authorities revamped the regulations to
allow a minimum level of diversity Will we see Amazon or Google tomorrow distributing its
own currency And what will the consequences be A few years ago no one would have
suspected that Google would create algorithms to influence the production of content in the
way they do today But what about cryptocurrencies All the initiatives will not succeed But
for the next 40 years the pace of innovation will continue to accelerate
2011 1 Bitcoin = $ 100
August 2017 1 Bitcoin = $ 278800
copy Limonetik 2017 All rights reserved 22 | P a g e
In 2015 Frost and Sullivan projected that the profits from B2B online business would grow
to euro67 trillion by 2020 doubling the B2C online market size during the same period The
growing appeal to company buyers of purchasing online and the huge investments by
suppliers in the development of online sales platforms are current proof of this major trend
But B2B e-commerce has little in common with its B2C cousin In the first case a few
specialised buyers purchase wholesale and prices are negotiated between seller and buyer
whereas in B2C prices are imposed on customers Payment is being handled differently as
well Most business-to-business payments are not made through bank cards but through
invoice-based deferred wire-transfer payment
By 2050 the development of automation in industry and manufacturing and in services will
have caused almost all business vendors and suppliers to follow this trend Replenishment
orders will be issued directly by industrial robots and handled through integrated platforms
combining management of logistics and payment Each of these transactions will use a huge
volume of data This data may include specifications of the product or raw material ordered
expected delivery times also also financial information on customers such as their ability to
pay based on the history of previous orders All of these exchanges will be handled by
artificial intelligence to analyse both customer demand and any risk that the customer might
pose to the supplier
AXEL
MOUQUET
WEBHELP
Data Will Make B2B
Online Payment Easier
copy Limonetik 2017 All rights reserved 23 | P a g e
Data will be essential for the development of B2B e-
commerce which will no longer be confined to the sole
bilateral relationship between customer and supplier
We will witness the development of complex ecosystems that not only allow suppliers and
customers to collaborate better but also to rely on third parties for managing certain risks
Of course nothing will prevent suppliers from using online credit insurance services to
guarantee that the goods they manufacture will be paid for But the robotisation of the
economy could lead to another type of scenario which is already happening in some
business sectors For instance for each order made automatically current transaction and
transaction history data is used to define the most appropriate terms of payment to
minimise the risk of cashflow problems for all players in the industrial chain The sequence of
purchase orders can be full automated by successive triggers according to a strategy of
absolutely zero stock relying on a more extended if not global network of business
partners
The value of B2B electronic payments in
the US in 2020 is expected to reach
$1132 billion
copy Limonetik 2017 All rights reserved 24 | P a g e
Practices means methodsmdashthe whole payments industry is facing a further paradigm
shift The two leading technologies of the future artificial intelligence and the blockchain
reinforce the need for both ecosystems and open platforms
2050 may seem far away but one certainty is that an entire industry must urgently adapt to
the coming payment revolution The evidence of this has become clear over recent years
the payments sector has undergone more changes in 10 years than in the last two centuries
PricewaterhouseCoopers as quoted by the French magazine Les Echos states that more
than $150 billion will be invested in the fintech industry in the next three to five years to
prepare for the payments industry of tomorrow This revolution is all the more earthshaking
since it affects (or will affect) all the components and core assets of the payment value
chain Biometric identification and connected objects will reinvent not only payment tools
but also what we pay for and what we pay with As cryptographic currencies become more
widespread we are likely to witness the creation of new private currencies that will act as a
partial alternative to established institutions Yet other channels are already being explored
that are not directly monetary These would tap into the programming potential of the
blockchain in all industries Blockchain technology can be used to validate escrow
agreements or deeds of sale (real estate) protect confidential data (healthcare) or secure
automatic exchanges between computers (eg IoT sensors networks) All of these
capabilities can be combined The electronic data-rich transaction schema so far confined to
the exchange of monetary value is about to be applicable to any kind of information
exchange in the future
Conclusion
2050 so far away yet so close
copy Limonetik 2017 All rights reserved 25 | P a g e
This complete restructuring will cause the payment industry to face unprecedented
challenges So far transactional information has been more or less limited to monetary
amounts an account number and potentially a confidence score Blockchain technology
involves embedding a much larger volume of data from a great many more sources than are
used today In this operating mode the transaction data behind a customer order on an
online marketplace would include in addition to the price of the product information on the
sellerrsquos capacity to produce guarantees of the buyerrsquos solvency terms and conditions of
purchase and sale by the middleman and potentially the information required to pre-
program the different logistical steps of delivery All this data would be part of the
ldquocontractrdquo sealed by the blockchain But in such a case it is doubtful that the chain itself
would be large enough to store such a volume of data Moreover the probative value of the
documents embedded in the blockchain is not necessarily ensured in light of current and
future legislation
The resulting question is ldquowhat good is a blockchain contract if it isnrsquot legally admissiblerdquo
From this standpoint itrsquos easy to see how profoundly the blockchain changes the position of
the different players in the payment chain because more than ever before this will become
a chain of faith
One last thing to consider with regard to the future of payment in 2050 is that all the
developments we have just mentioned will have to take place in real time Within the few
tens or hundreds of milliseconds necessary to process a transaction the following is
essential at the very minimum validate the identity of the contracting parties involved
analyse the risks of fraud or failure customise the terms of the contract For artificial
intelligence to be effective in the fight against fraud it will have to play a key role in
consolidating the terms and conditions of a contract from raw transaction data All things
being equal this is already happening in the full-service collecting process as raw
transaction data is further enriched with financial data In the blockchain-powered
transaction schema this same principle will be at work but for a much larger perimeter of
data mining than whatrsquos needed to cross-reference sales and cash receipt reports
Combining all these challenges calls for innovation in any industry from the youngest
fintechs to the most established players
Blockchain transforming the chain of payment
into a chain of faith
Artificial intelligence will depend on open ecosystems to give transaction data a meaning
copy Limonetik 2017 All rights reserved 26 | P a g e
For the future of payment to evolve almost everything has yet to be donemdashand done
collectively Indeed none of this can be made possible outside the increasingly complex
ecosystems which will combine the most advanced expertise on each topic with sufficiently
powerful computing capability (inevitably to be shared as well) The world of payment in
2050 will rely on open APIs where each transaction will ldquocomposerdquo a package of meaningful
services through a blend of skills that is still hard to fathom today
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 11 | P a g e
In a context of limited resources it will be less and less acceptable for part of these
resources to be held or hoarded by any one individual The right of ownership will
necessarily be replaced by a socially responsible and information-rich right of use
The act of paying in this context will no longer depend on
the quantitative valuation of the product using an abstract
unit of exchange instead it will validate a set of criteria of
confidence and brand fidelity that motivate the ldquoconsumer-
playerrdquo
In extremis this will be made possible by the emergence of digital currencies and in
particular blockchain technology This system of valuation could even replace currency as an
intermediary In this system consumer confidence would in turn trigger confidence of
business suppliers and partners according to the logic of a cashless ecosystem But this de-
monetisation will not eliminate the act of paying itself Instead it will complicate it by
requiring a volume of information to be communicated for each transactionmdasha far greater
amount than is available today
80 of businesses are seeing a major
change in consumer payment habits
copy Limonetik 2017 All rights reserved 11 | P a g e
copy Limonetik 2017 All rights reserved 12 | P a g e
If you were asked back in 1981 to predict what paying would be like in 2017 you probably
wouldnrsquot have had a clue But if you carefully observed the developments at that time yoursquod
have known what to expect Widespread use of credit and debit cards began in the 1980s
and this form of payment still dominates the market today The transition to this payment
method has proven highly instructive The credit and debit card isnt only a physical medium
but also an industrial process for handling payment What we wonder about today is the
sustainability of the physical medium With the advent of the e-wallet in particular we are
witnessing a progressive dematerialisation of this medium In terms of use this is more of
an evolution than a revolution Dematerialising the card is only to move the payment
activation process from one medium (the card) to another (a smartphone or connected
device) In theory any object of daily life can become a payment medium For example Uber
has shown that an object is not even required All you have to do is to just get into the car to
be recognised and then use the service
By 2050 this change in payment habits will or wonrsquot put banks in a situation similar to the
one which telecom operators are battling with today disintermediation In the telecom
industry phone manufacturers and app providers have usurped the customer base from the
operators who manage the traffic to the point where in no-contract plans they must
accept the possibility of being replaced in the click of a jog wheel In the world of consumer
PHILIPPE
MARQUETTY
SOCIEacuteTEacute
GEacuteNEacuteRALE
The Banks Will Win or
Lose
The end of monopolies
copy Limonetik 2017 All rights reserved 13 | P a g e
payment credit and debit card operators are also experiencing a form of disintermediation
though their logo is present on each card the party that actually maintains the strongest
bond with the customer is the issuing bank The same phenomenon of disintermediation
could eventually affect banks When the physical media of the credit or debit card
disappears so does the most obvious symbol of the bankrsquos usefulness to its customer
Projecting into the payment universe of 2050 a bank must
come up with other ways to be present in the daily lives of
their customers
This might involve connected objects but also advanced analyses of data to build
confidence combat fraud make life easier for the user In any case the challenge for the
banks in future if it isnrsquot the case already will be to serve a practical purpose and preserve
security If a brand is to fight against trivialisation of services and the risk of attrition its
usefulness should immediately and permanently be clear to the user
In 2017 Apple Pay has reached 57
market share in number of
payments
copy Limonetik 2017 All rights reserved 14 | P a g e
The financial system hates the idea of change Yet that is what it will be facing in the years
and decades to come This change will be directly caused by the diversity of the Internet
which is allowing suppliers and customers to do business without middlemen Shared
economy through online platforms and marketplaces like Airbnb Uber and Alibaba are
today emblematic of a new ability to systematically challenge the proverbial middleman
The digital transformation of our society has brought about two phenomena in the payment
world Both seek to create parallel alternatives to the established order
Firstly the payment processing monopoly of major credit card operators is threatened by
new alternative payment networks Online bank transfer services such as Sofort (Germany
10-15 of the volume of online payments nationally) Trustly (Scandinavia 5-10 of online
payments regionally) iDEAL (Holland over 50 of the volume of online payments nationally)
and PayWithMyBank (USA) already have Facebook Western Union UNICEF or First Data as
customers
Indeed each of these card issuers has created an alternative payment network even though
use of private cards is limited to the issuerrsquos sales network or its partnersrsquo Contrary to
popular belief wallet services such as Apple Pay or Android Pay do not fall into the category
of alternative payment networks because their sole purpose is to allow the user to initiate
payment more easily the underlying transaction is always completed through conventional
credit or debit card networks
ALEXANDRE
GONTHIER
PAY WITH MY
BANK
The Middlemen Get
Pushed Out
copy Limonetik 2017 All rights reserved 15 | P a g e
Secondly consumers are apparently growing more and more mistrustful of a monetary
system deemed too centralised and undemocratic Witness the growing interest in digital
currencies that are blockchain-based such as Bitcoin or Ethereum which allow users to do
point-to-point transactions without going through a central system capable of detecting the
contents of the transaction The same motive is behind the development of prepaid cards
using gold or silver as a reference value seducing those who prefer a tangible monetary
standard to the fiat currency printed by central banks
By 2050 the number of alternative players is likely to increase dramatically Networks that
permit payment by direct bank transfer will gain significant market share in Europe and
even worldwide this is already the case in the Netherlands
Thanks to supportive legislation (PSD2) digital currencies will
also become mainstream even if their future still seems
uncertain
Private cards will continue to develop as customer loyalty programs expand The traditional
players in the credit or debit card business will likely have lost a substantial share of their
current near-monopoly Globally the development of transactional networks based on
alternative currencies could even jeopardise the status quo of the financial system which is
based on the pivotal role of central banks Today all these options are on the table The only
certainty is that this development will result in further commoditisation of transaction
processing that will leave little or no room for middlemen
There are 12 million private payment
cards in circulation in France
copy Limonetik 2017 All rights reserved 16 | P a g e
The digital transformation of our society is full of surprises After 10 years of upheaval here
is our conclusion you ainrsquot seen nothing yet Today we can identify three weak signals of
change
One is the creation of cryptocurrencies Remarkably their unit value has steadily increased
up from a few hundred euros when they were first launched to a few thousand today
In a different vein we are witnessing the spread of increasingly autonomous online
marketplaces that use their own private currencies This mode of transaction is comparable
to exchanging shares between companies Whatrsquos different is that nowadays this form of
exchange is extending beyond the financial sphere
At the same time the payment experience is becoming simpler than ever before That
alternative payment methods are also becoming more accessible will help spread their
appeal but they are used differently around the world Some countries like China have
already outpaced Europe in a number of areas The evolution of the payments industry and
its foreseeable economic impact could not only revolutionise how we consume but also
influence todayrsquos economic and geopolitical balance globally
JEAN-FRANCcedilOIS
HUGON
EBRC
Payment will be at the
Forefront of the Global War for
Digital Leadership
copy Limonetik 2017 All rights reserved 17 | P a g e
By 2050 it is very likely that the economic strength of a
country will no longer be based on its gross domestic
product but on its computing power and capacity for
innovation
What actually might count is the capacity of a trade bloc or a country to project its offering
of services on a global scale and capture all or a part of the transaction flow in a given
economic sector Witness the way the music market was transformed by iTunes or the
influence of US companies on Internet technologies In tomorrowrsquos economy which will be
100 digital the sovereignty of states will clearly be at stake Europe for example will be
challenged with defending its own concept of privacy protection and imposing limits on
certain private interests Though seemingly distant 2050 is actually a fairly short timeframe
considering the issues that lie ahead Innovators particularly in the strategic payments
sector will not only try to adapt to changes in consumption but will also have the daunting
task of supporting industrial winners that can stand up to the current competition and
achieve economic leadership in the digital world
70 of distribution companies are
preparing to integrate the use of
connected objects to improve the
customer experience
copy Limonetik 2017 All rights reserved 18 | P a g e
When it comes to payment as well we are entering the Age of Multitude Changes in usage
patterns already anticipate the proliferation of virtual or physical payment methods We will
pay using social media e-wallets and biometric devices Unlike today no single preferred
or centralising payment method will exist in future but rather as many payment services as
there are contexts for exchange
The first consequence of this evolution is the increasing complexity of the processing chain
There will be a greater number of players than today meaning at least initially that
payment data will pass through and be stored in an increasing number of places
Security-wise the more points there are where data is
manipulated the higher the risk Add on the combined
effects of globalisation
LAURENT
DHAEYER
SECURE TRADING
Payment in the Era of
Multitude
New business model
copy Limonetik 2017 All rights reserved 19 | P a g e
For instance consider the proliferation of geographical and regulatory areas for processing
data We should also anticipate an explosion of non-human payment-triggers as supply-
chain automation increases in all industries and as Internet of Payment Things expands
According to studies (which still conflict) the number of connected things could reach 20 to
50 billion by 2020 of which 63 will be major consumer applications that could potentially
generate transactions
By 2050 we can ultimately expect an even greater automation of the payment processing
chain which will have become much more complex and distributed over time This situation
already represents a major systemic risk for the financial system as a whole and it will
continue to do so This potential risk is somewhat similar to the one that caused the 2007
financial crisis because the actual complexity of the current system still largely eludes us But
even if everyone begins to understand the principles of the future self-regulating system the
details behind its underlying algorithms are still largely a mystery The payment industry is
caught between consolidation and fragmentation On the one hand this push-pull
movement will enable certain major players who hold the most data to use their algorithms
to influence the market Secondly this turbulence will increase the number of potentially
vulnerable points within payment ecosystems that are more or less closed and less
interdependent than they are today As is the case throughout the history of monetary
exchange we can expect criminal organisations to use the most advanced security
technologies (such as AI) as weapons against the system that has implemented them The
future of payment will depend on our confidence Gaining our trust will require the
unprecedented transparency of each automated system and each algorithm and the
possible consequences of their failure But the debate will not only be technical The userrsquos
needs will have to be taken into account because payment is primarily a social contract
Ultimately we should never forget that the customer is the one who chooses how to pay
Neither the promises of simplicity nor of near-perfect security have ever been convincing
enough
copy Limonetik 2017 All rights reserved 20 | P a g e
As of 1971 national currencies were no longer tied to gold which previously had served as a
common reference value This change was imposed by governments and central banks
The financial crisis of 2008 resulted in a glut in the money supply which makes it very
difficult today to assess the true value of all monetary assets This probably explains peoplersquos
growing distrust of national currencies and the rising success of cryptocurrencies They offer
a new and visible alternative to the traditional monetary system because like gold a
crypocurrency belongs to no one Its value cannot be determined unilaterally by a
government or a central bank it is the product of a global social agreement re-created by
digital currencies within their software environment A cryptocurrencyrsquos value is defined by
the safety and reliability of the exchange and secured storage protocols that constitute
them It will be a while before a cryptocurrency builds the same level of confidence as gold
Indeed a number of issues are yet to be solved starting with the matter of convertibility
However 2017 is already considered to be Year One for cryptocurrencies
It is hoped that by 2050 there will be an end to the debate over the digital transformation of
payment and currency One thing is already certain consumers will consider todayrsquos
complex monetary system as obsolete and incomprehensible
FRANCcedilOIS
VERON
NEWFUND
Money Will (once
again) Belong to No
One
copy Limonetik 2017 All rights reserved 21 | P a g e
The digital revolution will not affect only the act of paying
(the transactions) but also what we pay with (the currency)
the latest being underpinned by social convention
By 2050 innovation will be facing two challenges simultaneously and alternately First of all
mechanisms for interoperability and interconnection will be developed to allow exchanges
on a global scale between countries with dissimilar regulations and potentially different
levels of user acceptance levels of new electronic currencies Secondly the evolution of
electronic money protocols will continue at an accelerated pace in a fiercely competitive
world
As a point of perspective consider the Browser Wars back in the late 1990s After a first
explosive phase Microsoft occupied a dominant position by linking its browser to other
services until the European and US competition authorities revamped the regulations to
allow a minimum level of diversity Will we see Amazon or Google tomorrow distributing its
own currency And what will the consequences be A few years ago no one would have
suspected that Google would create algorithms to influence the production of content in the
way they do today But what about cryptocurrencies All the initiatives will not succeed But
for the next 40 years the pace of innovation will continue to accelerate
2011 1 Bitcoin = $ 100
August 2017 1 Bitcoin = $ 278800
copy Limonetik 2017 All rights reserved 22 | P a g e
In 2015 Frost and Sullivan projected that the profits from B2B online business would grow
to euro67 trillion by 2020 doubling the B2C online market size during the same period The
growing appeal to company buyers of purchasing online and the huge investments by
suppliers in the development of online sales platforms are current proof of this major trend
But B2B e-commerce has little in common with its B2C cousin In the first case a few
specialised buyers purchase wholesale and prices are negotiated between seller and buyer
whereas in B2C prices are imposed on customers Payment is being handled differently as
well Most business-to-business payments are not made through bank cards but through
invoice-based deferred wire-transfer payment
By 2050 the development of automation in industry and manufacturing and in services will
have caused almost all business vendors and suppliers to follow this trend Replenishment
orders will be issued directly by industrial robots and handled through integrated platforms
combining management of logistics and payment Each of these transactions will use a huge
volume of data This data may include specifications of the product or raw material ordered
expected delivery times also also financial information on customers such as their ability to
pay based on the history of previous orders All of these exchanges will be handled by
artificial intelligence to analyse both customer demand and any risk that the customer might
pose to the supplier
AXEL
MOUQUET
WEBHELP
Data Will Make B2B
Online Payment Easier
copy Limonetik 2017 All rights reserved 23 | P a g e
Data will be essential for the development of B2B e-
commerce which will no longer be confined to the sole
bilateral relationship between customer and supplier
We will witness the development of complex ecosystems that not only allow suppliers and
customers to collaborate better but also to rely on third parties for managing certain risks
Of course nothing will prevent suppliers from using online credit insurance services to
guarantee that the goods they manufacture will be paid for But the robotisation of the
economy could lead to another type of scenario which is already happening in some
business sectors For instance for each order made automatically current transaction and
transaction history data is used to define the most appropriate terms of payment to
minimise the risk of cashflow problems for all players in the industrial chain The sequence of
purchase orders can be full automated by successive triggers according to a strategy of
absolutely zero stock relying on a more extended if not global network of business
partners
The value of B2B electronic payments in
the US in 2020 is expected to reach
$1132 billion
copy Limonetik 2017 All rights reserved 24 | P a g e
Practices means methodsmdashthe whole payments industry is facing a further paradigm
shift The two leading technologies of the future artificial intelligence and the blockchain
reinforce the need for both ecosystems and open platforms
2050 may seem far away but one certainty is that an entire industry must urgently adapt to
the coming payment revolution The evidence of this has become clear over recent years
the payments sector has undergone more changes in 10 years than in the last two centuries
PricewaterhouseCoopers as quoted by the French magazine Les Echos states that more
than $150 billion will be invested in the fintech industry in the next three to five years to
prepare for the payments industry of tomorrow This revolution is all the more earthshaking
since it affects (or will affect) all the components and core assets of the payment value
chain Biometric identification and connected objects will reinvent not only payment tools
but also what we pay for and what we pay with As cryptographic currencies become more
widespread we are likely to witness the creation of new private currencies that will act as a
partial alternative to established institutions Yet other channels are already being explored
that are not directly monetary These would tap into the programming potential of the
blockchain in all industries Blockchain technology can be used to validate escrow
agreements or deeds of sale (real estate) protect confidential data (healthcare) or secure
automatic exchanges between computers (eg IoT sensors networks) All of these
capabilities can be combined The electronic data-rich transaction schema so far confined to
the exchange of monetary value is about to be applicable to any kind of information
exchange in the future
Conclusion
2050 so far away yet so close
copy Limonetik 2017 All rights reserved 25 | P a g e
This complete restructuring will cause the payment industry to face unprecedented
challenges So far transactional information has been more or less limited to monetary
amounts an account number and potentially a confidence score Blockchain technology
involves embedding a much larger volume of data from a great many more sources than are
used today In this operating mode the transaction data behind a customer order on an
online marketplace would include in addition to the price of the product information on the
sellerrsquos capacity to produce guarantees of the buyerrsquos solvency terms and conditions of
purchase and sale by the middleman and potentially the information required to pre-
program the different logistical steps of delivery All this data would be part of the
ldquocontractrdquo sealed by the blockchain But in such a case it is doubtful that the chain itself
would be large enough to store such a volume of data Moreover the probative value of the
documents embedded in the blockchain is not necessarily ensured in light of current and
future legislation
The resulting question is ldquowhat good is a blockchain contract if it isnrsquot legally admissiblerdquo
From this standpoint itrsquos easy to see how profoundly the blockchain changes the position of
the different players in the payment chain because more than ever before this will become
a chain of faith
One last thing to consider with regard to the future of payment in 2050 is that all the
developments we have just mentioned will have to take place in real time Within the few
tens or hundreds of milliseconds necessary to process a transaction the following is
essential at the very minimum validate the identity of the contracting parties involved
analyse the risks of fraud or failure customise the terms of the contract For artificial
intelligence to be effective in the fight against fraud it will have to play a key role in
consolidating the terms and conditions of a contract from raw transaction data All things
being equal this is already happening in the full-service collecting process as raw
transaction data is further enriched with financial data In the blockchain-powered
transaction schema this same principle will be at work but for a much larger perimeter of
data mining than whatrsquos needed to cross-reference sales and cash receipt reports
Combining all these challenges calls for innovation in any industry from the youngest
fintechs to the most established players
Blockchain transforming the chain of payment
into a chain of faith
Artificial intelligence will depend on open ecosystems to give transaction data a meaning
copy Limonetik 2017 All rights reserved 26 | P a g e
For the future of payment to evolve almost everything has yet to be donemdashand done
collectively Indeed none of this can be made possible outside the increasingly complex
ecosystems which will combine the most advanced expertise on each topic with sufficiently
powerful computing capability (inevitably to be shared as well) The world of payment in
2050 will rely on open APIs where each transaction will ldquocomposerdquo a package of meaningful
services through a blend of skills that is still hard to fathom today
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 12 | P a g e
If you were asked back in 1981 to predict what paying would be like in 2017 you probably
wouldnrsquot have had a clue But if you carefully observed the developments at that time yoursquod
have known what to expect Widespread use of credit and debit cards began in the 1980s
and this form of payment still dominates the market today The transition to this payment
method has proven highly instructive The credit and debit card isnt only a physical medium
but also an industrial process for handling payment What we wonder about today is the
sustainability of the physical medium With the advent of the e-wallet in particular we are
witnessing a progressive dematerialisation of this medium In terms of use this is more of
an evolution than a revolution Dematerialising the card is only to move the payment
activation process from one medium (the card) to another (a smartphone or connected
device) In theory any object of daily life can become a payment medium For example Uber
has shown that an object is not even required All you have to do is to just get into the car to
be recognised and then use the service
By 2050 this change in payment habits will or wonrsquot put banks in a situation similar to the
one which telecom operators are battling with today disintermediation In the telecom
industry phone manufacturers and app providers have usurped the customer base from the
operators who manage the traffic to the point where in no-contract plans they must
accept the possibility of being replaced in the click of a jog wheel In the world of consumer
PHILIPPE
MARQUETTY
SOCIEacuteTEacute
GEacuteNEacuteRALE
The Banks Will Win or
Lose
The end of monopolies
copy Limonetik 2017 All rights reserved 13 | P a g e
payment credit and debit card operators are also experiencing a form of disintermediation
though their logo is present on each card the party that actually maintains the strongest
bond with the customer is the issuing bank The same phenomenon of disintermediation
could eventually affect banks When the physical media of the credit or debit card
disappears so does the most obvious symbol of the bankrsquos usefulness to its customer
Projecting into the payment universe of 2050 a bank must
come up with other ways to be present in the daily lives of
their customers
This might involve connected objects but also advanced analyses of data to build
confidence combat fraud make life easier for the user In any case the challenge for the
banks in future if it isnrsquot the case already will be to serve a practical purpose and preserve
security If a brand is to fight against trivialisation of services and the risk of attrition its
usefulness should immediately and permanently be clear to the user
In 2017 Apple Pay has reached 57
market share in number of
payments
copy Limonetik 2017 All rights reserved 14 | P a g e
The financial system hates the idea of change Yet that is what it will be facing in the years
and decades to come This change will be directly caused by the diversity of the Internet
which is allowing suppliers and customers to do business without middlemen Shared
economy through online platforms and marketplaces like Airbnb Uber and Alibaba are
today emblematic of a new ability to systematically challenge the proverbial middleman
The digital transformation of our society has brought about two phenomena in the payment
world Both seek to create parallel alternatives to the established order
Firstly the payment processing monopoly of major credit card operators is threatened by
new alternative payment networks Online bank transfer services such as Sofort (Germany
10-15 of the volume of online payments nationally) Trustly (Scandinavia 5-10 of online
payments regionally) iDEAL (Holland over 50 of the volume of online payments nationally)
and PayWithMyBank (USA) already have Facebook Western Union UNICEF or First Data as
customers
Indeed each of these card issuers has created an alternative payment network even though
use of private cards is limited to the issuerrsquos sales network or its partnersrsquo Contrary to
popular belief wallet services such as Apple Pay or Android Pay do not fall into the category
of alternative payment networks because their sole purpose is to allow the user to initiate
payment more easily the underlying transaction is always completed through conventional
credit or debit card networks
ALEXANDRE
GONTHIER
PAY WITH MY
BANK
The Middlemen Get
Pushed Out
copy Limonetik 2017 All rights reserved 15 | P a g e
Secondly consumers are apparently growing more and more mistrustful of a monetary
system deemed too centralised and undemocratic Witness the growing interest in digital
currencies that are blockchain-based such as Bitcoin or Ethereum which allow users to do
point-to-point transactions without going through a central system capable of detecting the
contents of the transaction The same motive is behind the development of prepaid cards
using gold or silver as a reference value seducing those who prefer a tangible monetary
standard to the fiat currency printed by central banks
By 2050 the number of alternative players is likely to increase dramatically Networks that
permit payment by direct bank transfer will gain significant market share in Europe and
even worldwide this is already the case in the Netherlands
Thanks to supportive legislation (PSD2) digital currencies will
also become mainstream even if their future still seems
uncertain
Private cards will continue to develop as customer loyalty programs expand The traditional
players in the credit or debit card business will likely have lost a substantial share of their
current near-monopoly Globally the development of transactional networks based on
alternative currencies could even jeopardise the status quo of the financial system which is
based on the pivotal role of central banks Today all these options are on the table The only
certainty is that this development will result in further commoditisation of transaction
processing that will leave little or no room for middlemen
There are 12 million private payment
cards in circulation in France
copy Limonetik 2017 All rights reserved 16 | P a g e
The digital transformation of our society is full of surprises After 10 years of upheaval here
is our conclusion you ainrsquot seen nothing yet Today we can identify three weak signals of
change
One is the creation of cryptocurrencies Remarkably their unit value has steadily increased
up from a few hundred euros when they were first launched to a few thousand today
In a different vein we are witnessing the spread of increasingly autonomous online
marketplaces that use their own private currencies This mode of transaction is comparable
to exchanging shares between companies Whatrsquos different is that nowadays this form of
exchange is extending beyond the financial sphere
At the same time the payment experience is becoming simpler than ever before That
alternative payment methods are also becoming more accessible will help spread their
appeal but they are used differently around the world Some countries like China have
already outpaced Europe in a number of areas The evolution of the payments industry and
its foreseeable economic impact could not only revolutionise how we consume but also
influence todayrsquos economic and geopolitical balance globally
JEAN-FRANCcedilOIS
HUGON
EBRC
Payment will be at the
Forefront of the Global War for
Digital Leadership
copy Limonetik 2017 All rights reserved 17 | P a g e
By 2050 it is very likely that the economic strength of a
country will no longer be based on its gross domestic
product but on its computing power and capacity for
innovation
What actually might count is the capacity of a trade bloc or a country to project its offering
of services on a global scale and capture all or a part of the transaction flow in a given
economic sector Witness the way the music market was transformed by iTunes or the
influence of US companies on Internet technologies In tomorrowrsquos economy which will be
100 digital the sovereignty of states will clearly be at stake Europe for example will be
challenged with defending its own concept of privacy protection and imposing limits on
certain private interests Though seemingly distant 2050 is actually a fairly short timeframe
considering the issues that lie ahead Innovators particularly in the strategic payments
sector will not only try to adapt to changes in consumption but will also have the daunting
task of supporting industrial winners that can stand up to the current competition and
achieve economic leadership in the digital world
70 of distribution companies are
preparing to integrate the use of
connected objects to improve the
customer experience
copy Limonetik 2017 All rights reserved 18 | P a g e
When it comes to payment as well we are entering the Age of Multitude Changes in usage
patterns already anticipate the proliferation of virtual or physical payment methods We will
pay using social media e-wallets and biometric devices Unlike today no single preferred
or centralising payment method will exist in future but rather as many payment services as
there are contexts for exchange
The first consequence of this evolution is the increasing complexity of the processing chain
There will be a greater number of players than today meaning at least initially that
payment data will pass through and be stored in an increasing number of places
Security-wise the more points there are where data is
manipulated the higher the risk Add on the combined
effects of globalisation
LAURENT
DHAEYER
SECURE TRADING
Payment in the Era of
Multitude
New business model
copy Limonetik 2017 All rights reserved 19 | P a g e
For instance consider the proliferation of geographical and regulatory areas for processing
data We should also anticipate an explosion of non-human payment-triggers as supply-
chain automation increases in all industries and as Internet of Payment Things expands
According to studies (which still conflict) the number of connected things could reach 20 to
50 billion by 2020 of which 63 will be major consumer applications that could potentially
generate transactions
By 2050 we can ultimately expect an even greater automation of the payment processing
chain which will have become much more complex and distributed over time This situation
already represents a major systemic risk for the financial system as a whole and it will
continue to do so This potential risk is somewhat similar to the one that caused the 2007
financial crisis because the actual complexity of the current system still largely eludes us But
even if everyone begins to understand the principles of the future self-regulating system the
details behind its underlying algorithms are still largely a mystery The payment industry is
caught between consolidation and fragmentation On the one hand this push-pull
movement will enable certain major players who hold the most data to use their algorithms
to influence the market Secondly this turbulence will increase the number of potentially
vulnerable points within payment ecosystems that are more or less closed and less
interdependent than they are today As is the case throughout the history of monetary
exchange we can expect criminal organisations to use the most advanced security
technologies (such as AI) as weapons against the system that has implemented them The
future of payment will depend on our confidence Gaining our trust will require the
unprecedented transparency of each automated system and each algorithm and the
possible consequences of their failure But the debate will not only be technical The userrsquos
needs will have to be taken into account because payment is primarily a social contract
Ultimately we should never forget that the customer is the one who chooses how to pay
Neither the promises of simplicity nor of near-perfect security have ever been convincing
enough
copy Limonetik 2017 All rights reserved 20 | P a g e
As of 1971 national currencies were no longer tied to gold which previously had served as a
common reference value This change was imposed by governments and central banks
The financial crisis of 2008 resulted in a glut in the money supply which makes it very
difficult today to assess the true value of all monetary assets This probably explains peoplersquos
growing distrust of national currencies and the rising success of cryptocurrencies They offer
a new and visible alternative to the traditional monetary system because like gold a
crypocurrency belongs to no one Its value cannot be determined unilaterally by a
government or a central bank it is the product of a global social agreement re-created by
digital currencies within their software environment A cryptocurrencyrsquos value is defined by
the safety and reliability of the exchange and secured storage protocols that constitute
them It will be a while before a cryptocurrency builds the same level of confidence as gold
Indeed a number of issues are yet to be solved starting with the matter of convertibility
However 2017 is already considered to be Year One for cryptocurrencies
It is hoped that by 2050 there will be an end to the debate over the digital transformation of
payment and currency One thing is already certain consumers will consider todayrsquos
complex monetary system as obsolete and incomprehensible
FRANCcedilOIS
VERON
NEWFUND
Money Will (once
again) Belong to No
One
copy Limonetik 2017 All rights reserved 21 | P a g e
The digital revolution will not affect only the act of paying
(the transactions) but also what we pay with (the currency)
the latest being underpinned by social convention
By 2050 innovation will be facing two challenges simultaneously and alternately First of all
mechanisms for interoperability and interconnection will be developed to allow exchanges
on a global scale between countries with dissimilar regulations and potentially different
levels of user acceptance levels of new electronic currencies Secondly the evolution of
electronic money protocols will continue at an accelerated pace in a fiercely competitive
world
As a point of perspective consider the Browser Wars back in the late 1990s After a first
explosive phase Microsoft occupied a dominant position by linking its browser to other
services until the European and US competition authorities revamped the regulations to
allow a minimum level of diversity Will we see Amazon or Google tomorrow distributing its
own currency And what will the consequences be A few years ago no one would have
suspected that Google would create algorithms to influence the production of content in the
way they do today But what about cryptocurrencies All the initiatives will not succeed But
for the next 40 years the pace of innovation will continue to accelerate
2011 1 Bitcoin = $ 100
August 2017 1 Bitcoin = $ 278800
copy Limonetik 2017 All rights reserved 22 | P a g e
In 2015 Frost and Sullivan projected that the profits from B2B online business would grow
to euro67 trillion by 2020 doubling the B2C online market size during the same period The
growing appeal to company buyers of purchasing online and the huge investments by
suppliers in the development of online sales platforms are current proof of this major trend
But B2B e-commerce has little in common with its B2C cousin In the first case a few
specialised buyers purchase wholesale and prices are negotiated between seller and buyer
whereas in B2C prices are imposed on customers Payment is being handled differently as
well Most business-to-business payments are not made through bank cards but through
invoice-based deferred wire-transfer payment
By 2050 the development of automation in industry and manufacturing and in services will
have caused almost all business vendors and suppliers to follow this trend Replenishment
orders will be issued directly by industrial robots and handled through integrated platforms
combining management of logistics and payment Each of these transactions will use a huge
volume of data This data may include specifications of the product or raw material ordered
expected delivery times also also financial information on customers such as their ability to
pay based on the history of previous orders All of these exchanges will be handled by
artificial intelligence to analyse both customer demand and any risk that the customer might
pose to the supplier
AXEL
MOUQUET
WEBHELP
Data Will Make B2B
Online Payment Easier
copy Limonetik 2017 All rights reserved 23 | P a g e
Data will be essential for the development of B2B e-
commerce which will no longer be confined to the sole
bilateral relationship between customer and supplier
We will witness the development of complex ecosystems that not only allow suppliers and
customers to collaborate better but also to rely on third parties for managing certain risks
Of course nothing will prevent suppliers from using online credit insurance services to
guarantee that the goods they manufacture will be paid for But the robotisation of the
economy could lead to another type of scenario which is already happening in some
business sectors For instance for each order made automatically current transaction and
transaction history data is used to define the most appropriate terms of payment to
minimise the risk of cashflow problems for all players in the industrial chain The sequence of
purchase orders can be full automated by successive triggers according to a strategy of
absolutely zero stock relying on a more extended if not global network of business
partners
The value of B2B electronic payments in
the US in 2020 is expected to reach
$1132 billion
copy Limonetik 2017 All rights reserved 24 | P a g e
Practices means methodsmdashthe whole payments industry is facing a further paradigm
shift The two leading technologies of the future artificial intelligence and the blockchain
reinforce the need for both ecosystems and open platforms
2050 may seem far away but one certainty is that an entire industry must urgently adapt to
the coming payment revolution The evidence of this has become clear over recent years
the payments sector has undergone more changes in 10 years than in the last two centuries
PricewaterhouseCoopers as quoted by the French magazine Les Echos states that more
than $150 billion will be invested in the fintech industry in the next three to five years to
prepare for the payments industry of tomorrow This revolution is all the more earthshaking
since it affects (or will affect) all the components and core assets of the payment value
chain Biometric identification and connected objects will reinvent not only payment tools
but also what we pay for and what we pay with As cryptographic currencies become more
widespread we are likely to witness the creation of new private currencies that will act as a
partial alternative to established institutions Yet other channels are already being explored
that are not directly monetary These would tap into the programming potential of the
blockchain in all industries Blockchain technology can be used to validate escrow
agreements or deeds of sale (real estate) protect confidential data (healthcare) or secure
automatic exchanges between computers (eg IoT sensors networks) All of these
capabilities can be combined The electronic data-rich transaction schema so far confined to
the exchange of monetary value is about to be applicable to any kind of information
exchange in the future
Conclusion
2050 so far away yet so close
copy Limonetik 2017 All rights reserved 25 | P a g e
This complete restructuring will cause the payment industry to face unprecedented
challenges So far transactional information has been more or less limited to monetary
amounts an account number and potentially a confidence score Blockchain technology
involves embedding a much larger volume of data from a great many more sources than are
used today In this operating mode the transaction data behind a customer order on an
online marketplace would include in addition to the price of the product information on the
sellerrsquos capacity to produce guarantees of the buyerrsquos solvency terms and conditions of
purchase and sale by the middleman and potentially the information required to pre-
program the different logistical steps of delivery All this data would be part of the
ldquocontractrdquo sealed by the blockchain But in such a case it is doubtful that the chain itself
would be large enough to store such a volume of data Moreover the probative value of the
documents embedded in the blockchain is not necessarily ensured in light of current and
future legislation
The resulting question is ldquowhat good is a blockchain contract if it isnrsquot legally admissiblerdquo
From this standpoint itrsquos easy to see how profoundly the blockchain changes the position of
the different players in the payment chain because more than ever before this will become
a chain of faith
One last thing to consider with regard to the future of payment in 2050 is that all the
developments we have just mentioned will have to take place in real time Within the few
tens or hundreds of milliseconds necessary to process a transaction the following is
essential at the very minimum validate the identity of the contracting parties involved
analyse the risks of fraud or failure customise the terms of the contract For artificial
intelligence to be effective in the fight against fraud it will have to play a key role in
consolidating the terms and conditions of a contract from raw transaction data All things
being equal this is already happening in the full-service collecting process as raw
transaction data is further enriched with financial data In the blockchain-powered
transaction schema this same principle will be at work but for a much larger perimeter of
data mining than whatrsquos needed to cross-reference sales and cash receipt reports
Combining all these challenges calls for innovation in any industry from the youngest
fintechs to the most established players
Blockchain transforming the chain of payment
into a chain of faith
Artificial intelligence will depend on open ecosystems to give transaction data a meaning
copy Limonetik 2017 All rights reserved 26 | P a g e
For the future of payment to evolve almost everything has yet to be donemdashand done
collectively Indeed none of this can be made possible outside the increasingly complex
ecosystems which will combine the most advanced expertise on each topic with sufficiently
powerful computing capability (inevitably to be shared as well) The world of payment in
2050 will rely on open APIs where each transaction will ldquocomposerdquo a package of meaningful
services through a blend of skills that is still hard to fathom today
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 13 | P a g e
payment credit and debit card operators are also experiencing a form of disintermediation
though their logo is present on each card the party that actually maintains the strongest
bond with the customer is the issuing bank The same phenomenon of disintermediation
could eventually affect banks When the physical media of the credit or debit card
disappears so does the most obvious symbol of the bankrsquos usefulness to its customer
Projecting into the payment universe of 2050 a bank must
come up with other ways to be present in the daily lives of
their customers
This might involve connected objects but also advanced analyses of data to build
confidence combat fraud make life easier for the user In any case the challenge for the
banks in future if it isnrsquot the case already will be to serve a practical purpose and preserve
security If a brand is to fight against trivialisation of services and the risk of attrition its
usefulness should immediately and permanently be clear to the user
In 2017 Apple Pay has reached 57
market share in number of
payments
copy Limonetik 2017 All rights reserved 14 | P a g e
The financial system hates the idea of change Yet that is what it will be facing in the years
and decades to come This change will be directly caused by the diversity of the Internet
which is allowing suppliers and customers to do business without middlemen Shared
economy through online platforms and marketplaces like Airbnb Uber and Alibaba are
today emblematic of a new ability to systematically challenge the proverbial middleman
The digital transformation of our society has brought about two phenomena in the payment
world Both seek to create parallel alternatives to the established order
Firstly the payment processing monopoly of major credit card operators is threatened by
new alternative payment networks Online bank transfer services such as Sofort (Germany
10-15 of the volume of online payments nationally) Trustly (Scandinavia 5-10 of online
payments regionally) iDEAL (Holland over 50 of the volume of online payments nationally)
and PayWithMyBank (USA) already have Facebook Western Union UNICEF or First Data as
customers
Indeed each of these card issuers has created an alternative payment network even though
use of private cards is limited to the issuerrsquos sales network or its partnersrsquo Contrary to
popular belief wallet services such as Apple Pay or Android Pay do not fall into the category
of alternative payment networks because their sole purpose is to allow the user to initiate
payment more easily the underlying transaction is always completed through conventional
credit or debit card networks
ALEXANDRE
GONTHIER
PAY WITH MY
BANK
The Middlemen Get
Pushed Out
copy Limonetik 2017 All rights reserved 15 | P a g e
Secondly consumers are apparently growing more and more mistrustful of a monetary
system deemed too centralised and undemocratic Witness the growing interest in digital
currencies that are blockchain-based such as Bitcoin or Ethereum which allow users to do
point-to-point transactions without going through a central system capable of detecting the
contents of the transaction The same motive is behind the development of prepaid cards
using gold or silver as a reference value seducing those who prefer a tangible monetary
standard to the fiat currency printed by central banks
By 2050 the number of alternative players is likely to increase dramatically Networks that
permit payment by direct bank transfer will gain significant market share in Europe and
even worldwide this is already the case in the Netherlands
Thanks to supportive legislation (PSD2) digital currencies will
also become mainstream even if their future still seems
uncertain
Private cards will continue to develop as customer loyalty programs expand The traditional
players in the credit or debit card business will likely have lost a substantial share of their
current near-monopoly Globally the development of transactional networks based on
alternative currencies could even jeopardise the status quo of the financial system which is
based on the pivotal role of central banks Today all these options are on the table The only
certainty is that this development will result in further commoditisation of transaction
processing that will leave little or no room for middlemen
There are 12 million private payment
cards in circulation in France
copy Limonetik 2017 All rights reserved 16 | P a g e
The digital transformation of our society is full of surprises After 10 years of upheaval here
is our conclusion you ainrsquot seen nothing yet Today we can identify three weak signals of
change
One is the creation of cryptocurrencies Remarkably their unit value has steadily increased
up from a few hundred euros when they were first launched to a few thousand today
In a different vein we are witnessing the spread of increasingly autonomous online
marketplaces that use their own private currencies This mode of transaction is comparable
to exchanging shares between companies Whatrsquos different is that nowadays this form of
exchange is extending beyond the financial sphere
At the same time the payment experience is becoming simpler than ever before That
alternative payment methods are also becoming more accessible will help spread their
appeal but they are used differently around the world Some countries like China have
already outpaced Europe in a number of areas The evolution of the payments industry and
its foreseeable economic impact could not only revolutionise how we consume but also
influence todayrsquos economic and geopolitical balance globally
JEAN-FRANCcedilOIS
HUGON
EBRC
Payment will be at the
Forefront of the Global War for
Digital Leadership
copy Limonetik 2017 All rights reserved 17 | P a g e
By 2050 it is very likely that the economic strength of a
country will no longer be based on its gross domestic
product but on its computing power and capacity for
innovation
What actually might count is the capacity of a trade bloc or a country to project its offering
of services on a global scale and capture all or a part of the transaction flow in a given
economic sector Witness the way the music market was transformed by iTunes or the
influence of US companies on Internet technologies In tomorrowrsquos economy which will be
100 digital the sovereignty of states will clearly be at stake Europe for example will be
challenged with defending its own concept of privacy protection and imposing limits on
certain private interests Though seemingly distant 2050 is actually a fairly short timeframe
considering the issues that lie ahead Innovators particularly in the strategic payments
sector will not only try to adapt to changes in consumption but will also have the daunting
task of supporting industrial winners that can stand up to the current competition and
achieve economic leadership in the digital world
70 of distribution companies are
preparing to integrate the use of
connected objects to improve the
customer experience
copy Limonetik 2017 All rights reserved 18 | P a g e
When it comes to payment as well we are entering the Age of Multitude Changes in usage
patterns already anticipate the proliferation of virtual or physical payment methods We will
pay using social media e-wallets and biometric devices Unlike today no single preferred
or centralising payment method will exist in future but rather as many payment services as
there are contexts for exchange
The first consequence of this evolution is the increasing complexity of the processing chain
There will be a greater number of players than today meaning at least initially that
payment data will pass through and be stored in an increasing number of places
Security-wise the more points there are where data is
manipulated the higher the risk Add on the combined
effects of globalisation
LAURENT
DHAEYER
SECURE TRADING
Payment in the Era of
Multitude
New business model
copy Limonetik 2017 All rights reserved 19 | P a g e
For instance consider the proliferation of geographical and regulatory areas for processing
data We should also anticipate an explosion of non-human payment-triggers as supply-
chain automation increases in all industries and as Internet of Payment Things expands
According to studies (which still conflict) the number of connected things could reach 20 to
50 billion by 2020 of which 63 will be major consumer applications that could potentially
generate transactions
By 2050 we can ultimately expect an even greater automation of the payment processing
chain which will have become much more complex and distributed over time This situation
already represents a major systemic risk for the financial system as a whole and it will
continue to do so This potential risk is somewhat similar to the one that caused the 2007
financial crisis because the actual complexity of the current system still largely eludes us But
even if everyone begins to understand the principles of the future self-regulating system the
details behind its underlying algorithms are still largely a mystery The payment industry is
caught between consolidation and fragmentation On the one hand this push-pull
movement will enable certain major players who hold the most data to use their algorithms
to influence the market Secondly this turbulence will increase the number of potentially
vulnerable points within payment ecosystems that are more or less closed and less
interdependent than they are today As is the case throughout the history of monetary
exchange we can expect criminal organisations to use the most advanced security
technologies (such as AI) as weapons against the system that has implemented them The
future of payment will depend on our confidence Gaining our trust will require the
unprecedented transparency of each automated system and each algorithm and the
possible consequences of their failure But the debate will not only be technical The userrsquos
needs will have to be taken into account because payment is primarily a social contract
Ultimately we should never forget that the customer is the one who chooses how to pay
Neither the promises of simplicity nor of near-perfect security have ever been convincing
enough
copy Limonetik 2017 All rights reserved 20 | P a g e
As of 1971 national currencies were no longer tied to gold which previously had served as a
common reference value This change was imposed by governments and central banks
The financial crisis of 2008 resulted in a glut in the money supply which makes it very
difficult today to assess the true value of all monetary assets This probably explains peoplersquos
growing distrust of national currencies and the rising success of cryptocurrencies They offer
a new and visible alternative to the traditional monetary system because like gold a
crypocurrency belongs to no one Its value cannot be determined unilaterally by a
government or a central bank it is the product of a global social agreement re-created by
digital currencies within their software environment A cryptocurrencyrsquos value is defined by
the safety and reliability of the exchange and secured storage protocols that constitute
them It will be a while before a cryptocurrency builds the same level of confidence as gold
Indeed a number of issues are yet to be solved starting with the matter of convertibility
However 2017 is already considered to be Year One for cryptocurrencies
It is hoped that by 2050 there will be an end to the debate over the digital transformation of
payment and currency One thing is already certain consumers will consider todayrsquos
complex monetary system as obsolete and incomprehensible
FRANCcedilOIS
VERON
NEWFUND
Money Will (once
again) Belong to No
One
copy Limonetik 2017 All rights reserved 21 | P a g e
The digital revolution will not affect only the act of paying
(the transactions) but also what we pay with (the currency)
the latest being underpinned by social convention
By 2050 innovation will be facing two challenges simultaneously and alternately First of all
mechanisms for interoperability and interconnection will be developed to allow exchanges
on a global scale between countries with dissimilar regulations and potentially different
levels of user acceptance levels of new electronic currencies Secondly the evolution of
electronic money protocols will continue at an accelerated pace in a fiercely competitive
world
As a point of perspective consider the Browser Wars back in the late 1990s After a first
explosive phase Microsoft occupied a dominant position by linking its browser to other
services until the European and US competition authorities revamped the regulations to
allow a minimum level of diversity Will we see Amazon or Google tomorrow distributing its
own currency And what will the consequences be A few years ago no one would have
suspected that Google would create algorithms to influence the production of content in the
way they do today But what about cryptocurrencies All the initiatives will not succeed But
for the next 40 years the pace of innovation will continue to accelerate
2011 1 Bitcoin = $ 100
August 2017 1 Bitcoin = $ 278800
copy Limonetik 2017 All rights reserved 22 | P a g e
In 2015 Frost and Sullivan projected that the profits from B2B online business would grow
to euro67 trillion by 2020 doubling the B2C online market size during the same period The
growing appeal to company buyers of purchasing online and the huge investments by
suppliers in the development of online sales platforms are current proof of this major trend
But B2B e-commerce has little in common with its B2C cousin In the first case a few
specialised buyers purchase wholesale and prices are negotiated between seller and buyer
whereas in B2C prices are imposed on customers Payment is being handled differently as
well Most business-to-business payments are not made through bank cards but through
invoice-based deferred wire-transfer payment
By 2050 the development of automation in industry and manufacturing and in services will
have caused almost all business vendors and suppliers to follow this trend Replenishment
orders will be issued directly by industrial robots and handled through integrated platforms
combining management of logistics and payment Each of these transactions will use a huge
volume of data This data may include specifications of the product or raw material ordered
expected delivery times also also financial information on customers such as their ability to
pay based on the history of previous orders All of these exchanges will be handled by
artificial intelligence to analyse both customer demand and any risk that the customer might
pose to the supplier
AXEL
MOUQUET
WEBHELP
Data Will Make B2B
Online Payment Easier
copy Limonetik 2017 All rights reserved 23 | P a g e
Data will be essential for the development of B2B e-
commerce which will no longer be confined to the sole
bilateral relationship between customer and supplier
We will witness the development of complex ecosystems that not only allow suppliers and
customers to collaborate better but also to rely on third parties for managing certain risks
Of course nothing will prevent suppliers from using online credit insurance services to
guarantee that the goods they manufacture will be paid for But the robotisation of the
economy could lead to another type of scenario which is already happening in some
business sectors For instance for each order made automatically current transaction and
transaction history data is used to define the most appropriate terms of payment to
minimise the risk of cashflow problems for all players in the industrial chain The sequence of
purchase orders can be full automated by successive triggers according to a strategy of
absolutely zero stock relying on a more extended if not global network of business
partners
The value of B2B electronic payments in
the US in 2020 is expected to reach
$1132 billion
copy Limonetik 2017 All rights reserved 24 | P a g e
Practices means methodsmdashthe whole payments industry is facing a further paradigm
shift The two leading technologies of the future artificial intelligence and the blockchain
reinforce the need for both ecosystems and open platforms
2050 may seem far away but one certainty is that an entire industry must urgently adapt to
the coming payment revolution The evidence of this has become clear over recent years
the payments sector has undergone more changes in 10 years than in the last two centuries
PricewaterhouseCoopers as quoted by the French magazine Les Echos states that more
than $150 billion will be invested in the fintech industry in the next three to five years to
prepare for the payments industry of tomorrow This revolution is all the more earthshaking
since it affects (or will affect) all the components and core assets of the payment value
chain Biometric identification and connected objects will reinvent not only payment tools
but also what we pay for and what we pay with As cryptographic currencies become more
widespread we are likely to witness the creation of new private currencies that will act as a
partial alternative to established institutions Yet other channels are already being explored
that are not directly monetary These would tap into the programming potential of the
blockchain in all industries Blockchain technology can be used to validate escrow
agreements or deeds of sale (real estate) protect confidential data (healthcare) or secure
automatic exchanges between computers (eg IoT sensors networks) All of these
capabilities can be combined The electronic data-rich transaction schema so far confined to
the exchange of monetary value is about to be applicable to any kind of information
exchange in the future
Conclusion
2050 so far away yet so close
copy Limonetik 2017 All rights reserved 25 | P a g e
This complete restructuring will cause the payment industry to face unprecedented
challenges So far transactional information has been more or less limited to monetary
amounts an account number and potentially a confidence score Blockchain technology
involves embedding a much larger volume of data from a great many more sources than are
used today In this operating mode the transaction data behind a customer order on an
online marketplace would include in addition to the price of the product information on the
sellerrsquos capacity to produce guarantees of the buyerrsquos solvency terms and conditions of
purchase and sale by the middleman and potentially the information required to pre-
program the different logistical steps of delivery All this data would be part of the
ldquocontractrdquo sealed by the blockchain But in such a case it is doubtful that the chain itself
would be large enough to store such a volume of data Moreover the probative value of the
documents embedded in the blockchain is not necessarily ensured in light of current and
future legislation
The resulting question is ldquowhat good is a blockchain contract if it isnrsquot legally admissiblerdquo
From this standpoint itrsquos easy to see how profoundly the blockchain changes the position of
the different players in the payment chain because more than ever before this will become
a chain of faith
One last thing to consider with regard to the future of payment in 2050 is that all the
developments we have just mentioned will have to take place in real time Within the few
tens or hundreds of milliseconds necessary to process a transaction the following is
essential at the very minimum validate the identity of the contracting parties involved
analyse the risks of fraud or failure customise the terms of the contract For artificial
intelligence to be effective in the fight against fraud it will have to play a key role in
consolidating the terms and conditions of a contract from raw transaction data All things
being equal this is already happening in the full-service collecting process as raw
transaction data is further enriched with financial data In the blockchain-powered
transaction schema this same principle will be at work but for a much larger perimeter of
data mining than whatrsquos needed to cross-reference sales and cash receipt reports
Combining all these challenges calls for innovation in any industry from the youngest
fintechs to the most established players
Blockchain transforming the chain of payment
into a chain of faith
Artificial intelligence will depend on open ecosystems to give transaction data a meaning
copy Limonetik 2017 All rights reserved 26 | P a g e
For the future of payment to evolve almost everything has yet to be donemdashand done
collectively Indeed none of this can be made possible outside the increasingly complex
ecosystems which will combine the most advanced expertise on each topic with sufficiently
powerful computing capability (inevitably to be shared as well) The world of payment in
2050 will rely on open APIs where each transaction will ldquocomposerdquo a package of meaningful
services through a blend of skills that is still hard to fathom today
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 14 | P a g e
The financial system hates the idea of change Yet that is what it will be facing in the years
and decades to come This change will be directly caused by the diversity of the Internet
which is allowing suppliers and customers to do business without middlemen Shared
economy through online platforms and marketplaces like Airbnb Uber and Alibaba are
today emblematic of a new ability to systematically challenge the proverbial middleman
The digital transformation of our society has brought about two phenomena in the payment
world Both seek to create parallel alternatives to the established order
Firstly the payment processing monopoly of major credit card operators is threatened by
new alternative payment networks Online bank transfer services such as Sofort (Germany
10-15 of the volume of online payments nationally) Trustly (Scandinavia 5-10 of online
payments regionally) iDEAL (Holland over 50 of the volume of online payments nationally)
and PayWithMyBank (USA) already have Facebook Western Union UNICEF or First Data as
customers
Indeed each of these card issuers has created an alternative payment network even though
use of private cards is limited to the issuerrsquos sales network or its partnersrsquo Contrary to
popular belief wallet services such as Apple Pay or Android Pay do not fall into the category
of alternative payment networks because their sole purpose is to allow the user to initiate
payment more easily the underlying transaction is always completed through conventional
credit or debit card networks
ALEXANDRE
GONTHIER
PAY WITH MY
BANK
The Middlemen Get
Pushed Out
copy Limonetik 2017 All rights reserved 15 | P a g e
Secondly consumers are apparently growing more and more mistrustful of a monetary
system deemed too centralised and undemocratic Witness the growing interest in digital
currencies that are blockchain-based such as Bitcoin or Ethereum which allow users to do
point-to-point transactions without going through a central system capable of detecting the
contents of the transaction The same motive is behind the development of prepaid cards
using gold or silver as a reference value seducing those who prefer a tangible monetary
standard to the fiat currency printed by central banks
By 2050 the number of alternative players is likely to increase dramatically Networks that
permit payment by direct bank transfer will gain significant market share in Europe and
even worldwide this is already the case in the Netherlands
Thanks to supportive legislation (PSD2) digital currencies will
also become mainstream even if their future still seems
uncertain
Private cards will continue to develop as customer loyalty programs expand The traditional
players in the credit or debit card business will likely have lost a substantial share of their
current near-monopoly Globally the development of transactional networks based on
alternative currencies could even jeopardise the status quo of the financial system which is
based on the pivotal role of central banks Today all these options are on the table The only
certainty is that this development will result in further commoditisation of transaction
processing that will leave little or no room for middlemen
There are 12 million private payment
cards in circulation in France
copy Limonetik 2017 All rights reserved 16 | P a g e
The digital transformation of our society is full of surprises After 10 years of upheaval here
is our conclusion you ainrsquot seen nothing yet Today we can identify three weak signals of
change
One is the creation of cryptocurrencies Remarkably their unit value has steadily increased
up from a few hundred euros when they were first launched to a few thousand today
In a different vein we are witnessing the spread of increasingly autonomous online
marketplaces that use their own private currencies This mode of transaction is comparable
to exchanging shares between companies Whatrsquos different is that nowadays this form of
exchange is extending beyond the financial sphere
At the same time the payment experience is becoming simpler than ever before That
alternative payment methods are also becoming more accessible will help spread their
appeal but they are used differently around the world Some countries like China have
already outpaced Europe in a number of areas The evolution of the payments industry and
its foreseeable economic impact could not only revolutionise how we consume but also
influence todayrsquos economic and geopolitical balance globally
JEAN-FRANCcedilOIS
HUGON
EBRC
Payment will be at the
Forefront of the Global War for
Digital Leadership
copy Limonetik 2017 All rights reserved 17 | P a g e
By 2050 it is very likely that the economic strength of a
country will no longer be based on its gross domestic
product but on its computing power and capacity for
innovation
What actually might count is the capacity of a trade bloc or a country to project its offering
of services on a global scale and capture all or a part of the transaction flow in a given
economic sector Witness the way the music market was transformed by iTunes or the
influence of US companies on Internet technologies In tomorrowrsquos economy which will be
100 digital the sovereignty of states will clearly be at stake Europe for example will be
challenged with defending its own concept of privacy protection and imposing limits on
certain private interests Though seemingly distant 2050 is actually a fairly short timeframe
considering the issues that lie ahead Innovators particularly in the strategic payments
sector will not only try to adapt to changes in consumption but will also have the daunting
task of supporting industrial winners that can stand up to the current competition and
achieve economic leadership in the digital world
70 of distribution companies are
preparing to integrate the use of
connected objects to improve the
customer experience
copy Limonetik 2017 All rights reserved 18 | P a g e
When it comes to payment as well we are entering the Age of Multitude Changes in usage
patterns already anticipate the proliferation of virtual or physical payment methods We will
pay using social media e-wallets and biometric devices Unlike today no single preferred
or centralising payment method will exist in future but rather as many payment services as
there are contexts for exchange
The first consequence of this evolution is the increasing complexity of the processing chain
There will be a greater number of players than today meaning at least initially that
payment data will pass through and be stored in an increasing number of places
Security-wise the more points there are where data is
manipulated the higher the risk Add on the combined
effects of globalisation
LAURENT
DHAEYER
SECURE TRADING
Payment in the Era of
Multitude
New business model
copy Limonetik 2017 All rights reserved 19 | P a g e
For instance consider the proliferation of geographical and regulatory areas for processing
data We should also anticipate an explosion of non-human payment-triggers as supply-
chain automation increases in all industries and as Internet of Payment Things expands
According to studies (which still conflict) the number of connected things could reach 20 to
50 billion by 2020 of which 63 will be major consumer applications that could potentially
generate transactions
By 2050 we can ultimately expect an even greater automation of the payment processing
chain which will have become much more complex and distributed over time This situation
already represents a major systemic risk for the financial system as a whole and it will
continue to do so This potential risk is somewhat similar to the one that caused the 2007
financial crisis because the actual complexity of the current system still largely eludes us But
even if everyone begins to understand the principles of the future self-regulating system the
details behind its underlying algorithms are still largely a mystery The payment industry is
caught between consolidation and fragmentation On the one hand this push-pull
movement will enable certain major players who hold the most data to use their algorithms
to influence the market Secondly this turbulence will increase the number of potentially
vulnerable points within payment ecosystems that are more or less closed and less
interdependent than they are today As is the case throughout the history of monetary
exchange we can expect criminal organisations to use the most advanced security
technologies (such as AI) as weapons against the system that has implemented them The
future of payment will depend on our confidence Gaining our trust will require the
unprecedented transparency of each automated system and each algorithm and the
possible consequences of their failure But the debate will not only be technical The userrsquos
needs will have to be taken into account because payment is primarily a social contract
Ultimately we should never forget that the customer is the one who chooses how to pay
Neither the promises of simplicity nor of near-perfect security have ever been convincing
enough
copy Limonetik 2017 All rights reserved 20 | P a g e
As of 1971 national currencies were no longer tied to gold which previously had served as a
common reference value This change was imposed by governments and central banks
The financial crisis of 2008 resulted in a glut in the money supply which makes it very
difficult today to assess the true value of all monetary assets This probably explains peoplersquos
growing distrust of national currencies and the rising success of cryptocurrencies They offer
a new and visible alternative to the traditional monetary system because like gold a
crypocurrency belongs to no one Its value cannot be determined unilaterally by a
government or a central bank it is the product of a global social agreement re-created by
digital currencies within their software environment A cryptocurrencyrsquos value is defined by
the safety and reliability of the exchange and secured storage protocols that constitute
them It will be a while before a cryptocurrency builds the same level of confidence as gold
Indeed a number of issues are yet to be solved starting with the matter of convertibility
However 2017 is already considered to be Year One for cryptocurrencies
It is hoped that by 2050 there will be an end to the debate over the digital transformation of
payment and currency One thing is already certain consumers will consider todayrsquos
complex monetary system as obsolete and incomprehensible
FRANCcedilOIS
VERON
NEWFUND
Money Will (once
again) Belong to No
One
copy Limonetik 2017 All rights reserved 21 | P a g e
The digital revolution will not affect only the act of paying
(the transactions) but also what we pay with (the currency)
the latest being underpinned by social convention
By 2050 innovation will be facing two challenges simultaneously and alternately First of all
mechanisms for interoperability and interconnection will be developed to allow exchanges
on a global scale between countries with dissimilar regulations and potentially different
levels of user acceptance levels of new electronic currencies Secondly the evolution of
electronic money protocols will continue at an accelerated pace in a fiercely competitive
world
As a point of perspective consider the Browser Wars back in the late 1990s After a first
explosive phase Microsoft occupied a dominant position by linking its browser to other
services until the European and US competition authorities revamped the regulations to
allow a minimum level of diversity Will we see Amazon or Google tomorrow distributing its
own currency And what will the consequences be A few years ago no one would have
suspected that Google would create algorithms to influence the production of content in the
way they do today But what about cryptocurrencies All the initiatives will not succeed But
for the next 40 years the pace of innovation will continue to accelerate
2011 1 Bitcoin = $ 100
August 2017 1 Bitcoin = $ 278800
copy Limonetik 2017 All rights reserved 22 | P a g e
In 2015 Frost and Sullivan projected that the profits from B2B online business would grow
to euro67 trillion by 2020 doubling the B2C online market size during the same period The
growing appeal to company buyers of purchasing online and the huge investments by
suppliers in the development of online sales platforms are current proof of this major trend
But B2B e-commerce has little in common with its B2C cousin In the first case a few
specialised buyers purchase wholesale and prices are negotiated between seller and buyer
whereas in B2C prices are imposed on customers Payment is being handled differently as
well Most business-to-business payments are not made through bank cards but through
invoice-based deferred wire-transfer payment
By 2050 the development of automation in industry and manufacturing and in services will
have caused almost all business vendors and suppliers to follow this trend Replenishment
orders will be issued directly by industrial robots and handled through integrated platforms
combining management of logistics and payment Each of these transactions will use a huge
volume of data This data may include specifications of the product or raw material ordered
expected delivery times also also financial information on customers such as their ability to
pay based on the history of previous orders All of these exchanges will be handled by
artificial intelligence to analyse both customer demand and any risk that the customer might
pose to the supplier
AXEL
MOUQUET
WEBHELP
Data Will Make B2B
Online Payment Easier
copy Limonetik 2017 All rights reserved 23 | P a g e
Data will be essential for the development of B2B e-
commerce which will no longer be confined to the sole
bilateral relationship between customer and supplier
We will witness the development of complex ecosystems that not only allow suppliers and
customers to collaborate better but also to rely on third parties for managing certain risks
Of course nothing will prevent suppliers from using online credit insurance services to
guarantee that the goods they manufacture will be paid for But the robotisation of the
economy could lead to another type of scenario which is already happening in some
business sectors For instance for each order made automatically current transaction and
transaction history data is used to define the most appropriate terms of payment to
minimise the risk of cashflow problems for all players in the industrial chain The sequence of
purchase orders can be full automated by successive triggers according to a strategy of
absolutely zero stock relying on a more extended if not global network of business
partners
The value of B2B electronic payments in
the US in 2020 is expected to reach
$1132 billion
copy Limonetik 2017 All rights reserved 24 | P a g e
Practices means methodsmdashthe whole payments industry is facing a further paradigm
shift The two leading technologies of the future artificial intelligence and the blockchain
reinforce the need for both ecosystems and open platforms
2050 may seem far away but one certainty is that an entire industry must urgently adapt to
the coming payment revolution The evidence of this has become clear over recent years
the payments sector has undergone more changes in 10 years than in the last two centuries
PricewaterhouseCoopers as quoted by the French magazine Les Echos states that more
than $150 billion will be invested in the fintech industry in the next three to five years to
prepare for the payments industry of tomorrow This revolution is all the more earthshaking
since it affects (or will affect) all the components and core assets of the payment value
chain Biometric identification and connected objects will reinvent not only payment tools
but also what we pay for and what we pay with As cryptographic currencies become more
widespread we are likely to witness the creation of new private currencies that will act as a
partial alternative to established institutions Yet other channels are already being explored
that are not directly monetary These would tap into the programming potential of the
blockchain in all industries Blockchain technology can be used to validate escrow
agreements or deeds of sale (real estate) protect confidential data (healthcare) or secure
automatic exchanges between computers (eg IoT sensors networks) All of these
capabilities can be combined The electronic data-rich transaction schema so far confined to
the exchange of monetary value is about to be applicable to any kind of information
exchange in the future
Conclusion
2050 so far away yet so close
copy Limonetik 2017 All rights reserved 25 | P a g e
This complete restructuring will cause the payment industry to face unprecedented
challenges So far transactional information has been more or less limited to monetary
amounts an account number and potentially a confidence score Blockchain technology
involves embedding a much larger volume of data from a great many more sources than are
used today In this operating mode the transaction data behind a customer order on an
online marketplace would include in addition to the price of the product information on the
sellerrsquos capacity to produce guarantees of the buyerrsquos solvency terms and conditions of
purchase and sale by the middleman and potentially the information required to pre-
program the different logistical steps of delivery All this data would be part of the
ldquocontractrdquo sealed by the blockchain But in such a case it is doubtful that the chain itself
would be large enough to store such a volume of data Moreover the probative value of the
documents embedded in the blockchain is not necessarily ensured in light of current and
future legislation
The resulting question is ldquowhat good is a blockchain contract if it isnrsquot legally admissiblerdquo
From this standpoint itrsquos easy to see how profoundly the blockchain changes the position of
the different players in the payment chain because more than ever before this will become
a chain of faith
One last thing to consider with regard to the future of payment in 2050 is that all the
developments we have just mentioned will have to take place in real time Within the few
tens or hundreds of milliseconds necessary to process a transaction the following is
essential at the very minimum validate the identity of the contracting parties involved
analyse the risks of fraud or failure customise the terms of the contract For artificial
intelligence to be effective in the fight against fraud it will have to play a key role in
consolidating the terms and conditions of a contract from raw transaction data All things
being equal this is already happening in the full-service collecting process as raw
transaction data is further enriched with financial data In the blockchain-powered
transaction schema this same principle will be at work but for a much larger perimeter of
data mining than whatrsquos needed to cross-reference sales and cash receipt reports
Combining all these challenges calls for innovation in any industry from the youngest
fintechs to the most established players
Blockchain transforming the chain of payment
into a chain of faith
Artificial intelligence will depend on open ecosystems to give transaction data a meaning
copy Limonetik 2017 All rights reserved 26 | P a g e
For the future of payment to evolve almost everything has yet to be donemdashand done
collectively Indeed none of this can be made possible outside the increasingly complex
ecosystems which will combine the most advanced expertise on each topic with sufficiently
powerful computing capability (inevitably to be shared as well) The world of payment in
2050 will rely on open APIs where each transaction will ldquocomposerdquo a package of meaningful
services through a blend of skills that is still hard to fathom today
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 15 | P a g e
Secondly consumers are apparently growing more and more mistrustful of a monetary
system deemed too centralised and undemocratic Witness the growing interest in digital
currencies that are blockchain-based such as Bitcoin or Ethereum which allow users to do
point-to-point transactions without going through a central system capable of detecting the
contents of the transaction The same motive is behind the development of prepaid cards
using gold or silver as a reference value seducing those who prefer a tangible monetary
standard to the fiat currency printed by central banks
By 2050 the number of alternative players is likely to increase dramatically Networks that
permit payment by direct bank transfer will gain significant market share in Europe and
even worldwide this is already the case in the Netherlands
Thanks to supportive legislation (PSD2) digital currencies will
also become mainstream even if their future still seems
uncertain
Private cards will continue to develop as customer loyalty programs expand The traditional
players in the credit or debit card business will likely have lost a substantial share of their
current near-monopoly Globally the development of transactional networks based on
alternative currencies could even jeopardise the status quo of the financial system which is
based on the pivotal role of central banks Today all these options are on the table The only
certainty is that this development will result in further commoditisation of transaction
processing that will leave little or no room for middlemen
There are 12 million private payment
cards in circulation in France
copy Limonetik 2017 All rights reserved 16 | P a g e
The digital transformation of our society is full of surprises After 10 years of upheaval here
is our conclusion you ainrsquot seen nothing yet Today we can identify three weak signals of
change
One is the creation of cryptocurrencies Remarkably their unit value has steadily increased
up from a few hundred euros when they were first launched to a few thousand today
In a different vein we are witnessing the spread of increasingly autonomous online
marketplaces that use their own private currencies This mode of transaction is comparable
to exchanging shares between companies Whatrsquos different is that nowadays this form of
exchange is extending beyond the financial sphere
At the same time the payment experience is becoming simpler than ever before That
alternative payment methods are also becoming more accessible will help spread their
appeal but they are used differently around the world Some countries like China have
already outpaced Europe in a number of areas The evolution of the payments industry and
its foreseeable economic impact could not only revolutionise how we consume but also
influence todayrsquos economic and geopolitical balance globally
JEAN-FRANCcedilOIS
HUGON
EBRC
Payment will be at the
Forefront of the Global War for
Digital Leadership
copy Limonetik 2017 All rights reserved 17 | P a g e
By 2050 it is very likely that the economic strength of a
country will no longer be based on its gross domestic
product but on its computing power and capacity for
innovation
What actually might count is the capacity of a trade bloc or a country to project its offering
of services on a global scale and capture all or a part of the transaction flow in a given
economic sector Witness the way the music market was transformed by iTunes or the
influence of US companies on Internet technologies In tomorrowrsquos economy which will be
100 digital the sovereignty of states will clearly be at stake Europe for example will be
challenged with defending its own concept of privacy protection and imposing limits on
certain private interests Though seemingly distant 2050 is actually a fairly short timeframe
considering the issues that lie ahead Innovators particularly in the strategic payments
sector will not only try to adapt to changes in consumption but will also have the daunting
task of supporting industrial winners that can stand up to the current competition and
achieve economic leadership in the digital world
70 of distribution companies are
preparing to integrate the use of
connected objects to improve the
customer experience
copy Limonetik 2017 All rights reserved 18 | P a g e
When it comes to payment as well we are entering the Age of Multitude Changes in usage
patterns already anticipate the proliferation of virtual or physical payment methods We will
pay using social media e-wallets and biometric devices Unlike today no single preferred
or centralising payment method will exist in future but rather as many payment services as
there are contexts for exchange
The first consequence of this evolution is the increasing complexity of the processing chain
There will be a greater number of players than today meaning at least initially that
payment data will pass through and be stored in an increasing number of places
Security-wise the more points there are where data is
manipulated the higher the risk Add on the combined
effects of globalisation
LAURENT
DHAEYER
SECURE TRADING
Payment in the Era of
Multitude
New business model
copy Limonetik 2017 All rights reserved 19 | P a g e
For instance consider the proliferation of geographical and regulatory areas for processing
data We should also anticipate an explosion of non-human payment-triggers as supply-
chain automation increases in all industries and as Internet of Payment Things expands
According to studies (which still conflict) the number of connected things could reach 20 to
50 billion by 2020 of which 63 will be major consumer applications that could potentially
generate transactions
By 2050 we can ultimately expect an even greater automation of the payment processing
chain which will have become much more complex and distributed over time This situation
already represents a major systemic risk for the financial system as a whole and it will
continue to do so This potential risk is somewhat similar to the one that caused the 2007
financial crisis because the actual complexity of the current system still largely eludes us But
even if everyone begins to understand the principles of the future self-regulating system the
details behind its underlying algorithms are still largely a mystery The payment industry is
caught between consolidation and fragmentation On the one hand this push-pull
movement will enable certain major players who hold the most data to use their algorithms
to influence the market Secondly this turbulence will increase the number of potentially
vulnerable points within payment ecosystems that are more or less closed and less
interdependent than they are today As is the case throughout the history of monetary
exchange we can expect criminal organisations to use the most advanced security
technologies (such as AI) as weapons against the system that has implemented them The
future of payment will depend on our confidence Gaining our trust will require the
unprecedented transparency of each automated system and each algorithm and the
possible consequences of their failure But the debate will not only be technical The userrsquos
needs will have to be taken into account because payment is primarily a social contract
Ultimately we should never forget that the customer is the one who chooses how to pay
Neither the promises of simplicity nor of near-perfect security have ever been convincing
enough
copy Limonetik 2017 All rights reserved 20 | P a g e
As of 1971 national currencies were no longer tied to gold which previously had served as a
common reference value This change was imposed by governments and central banks
The financial crisis of 2008 resulted in a glut in the money supply which makes it very
difficult today to assess the true value of all monetary assets This probably explains peoplersquos
growing distrust of national currencies and the rising success of cryptocurrencies They offer
a new and visible alternative to the traditional monetary system because like gold a
crypocurrency belongs to no one Its value cannot be determined unilaterally by a
government or a central bank it is the product of a global social agreement re-created by
digital currencies within their software environment A cryptocurrencyrsquos value is defined by
the safety and reliability of the exchange and secured storage protocols that constitute
them It will be a while before a cryptocurrency builds the same level of confidence as gold
Indeed a number of issues are yet to be solved starting with the matter of convertibility
However 2017 is already considered to be Year One for cryptocurrencies
It is hoped that by 2050 there will be an end to the debate over the digital transformation of
payment and currency One thing is already certain consumers will consider todayrsquos
complex monetary system as obsolete and incomprehensible
FRANCcedilOIS
VERON
NEWFUND
Money Will (once
again) Belong to No
One
copy Limonetik 2017 All rights reserved 21 | P a g e
The digital revolution will not affect only the act of paying
(the transactions) but also what we pay with (the currency)
the latest being underpinned by social convention
By 2050 innovation will be facing two challenges simultaneously and alternately First of all
mechanisms for interoperability and interconnection will be developed to allow exchanges
on a global scale between countries with dissimilar regulations and potentially different
levels of user acceptance levels of new electronic currencies Secondly the evolution of
electronic money protocols will continue at an accelerated pace in a fiercely competitive
world
As a point of perspective consider the Browser Wars back in the late 1990s After a first
explosive phase Microsoft occupied a dominant position by linking its browser to other
services until the European and US competition authorities revamped the regulations to
allow a minimum level of diversity Will we see Amazon or Google tomorrow distributing its
own currency And what will the consequences be A few years ago no one would have
suspected that Google would create algorithms to influence the production of content in the
way they do today But what about cryptocurrencies All the initiatives will not succeed But
for the next 40 years the pace of innovation will continue to accelerate
2011 1 Bitcoin = $ 100
August 2017 1 Bitcoin = $ 278800
copy Limonetik 2017 All rights reserved 22 | P a g e
In 2015 Frost and Sullivan projected that the profits from B2B online business would grow
to euro67 trillion by 2020 doubling the B2C online market size during the same period The
growing appeal to company buyers of purchasing online and the huge investments by
suppliers in the development of online sales platforms are current proof of this major trend
But B2B e-commerce has little in common with its B2C cousin In the first case a few
specialised buyers purchase wholesale and prices are negotiated between seller and buyer
whereas in B2C prices are imposed on customers Payment is being handled differently as
well Most business-to-business payments are not made through bank cards but through
invoice-based deferred wire-transfer payment
By 2050 the development of automation in industry and manufacturing and in services will
have caused almost all business vendors and suppliers to follow this trend Replenishment
orders will be issued directly by industrial robots and handled through integrated platforms
combining management of logistics and payment Each of these transactions will use a huge
volume of data This data may include specifications of the product or raw material ordered
expected delivery times also also financial information on customers such as their ability to
pay based on the history of previous orders All of these exchanges will be handled by
artificial intelligence to analyse both customer demand and any risk that the customer might
pose to the supplier
AXEL
MOUQUET
WEBHELP
Data Will Make B2B
Online Payment Easier
copy Limonetik 2017 All rights reserved 23 | P a g e
Data will be essential for the development of B2B e-
commerce which will no longer be confined to the sole
bilateral relationship between customer and supplier
We will witness the development of complex ecosystems that not only allow suppliers and
customers to collaborate better but also to rely on third parties for managing certain risks
Of course nothing will prevent suppliers from using online credit insurance services to
guarantee that the goods they manufacture will be paid for But the robotisation of the
economy could lead to another type of scenario which is already happening in some
business sectors For instance for each order made automatically current transaction and
transaction history data is used to define the most appropriate terms of payment to
minimise the risk of cashflow problems for all players in the industrial chain The sequence of
purchase orders can be full automated by successive triggers according to a strategy of
absolutely zero stock relying on a more extended if not global network of business
partners
The value of B2B electronic payments in
the US in 2020 is expected to reach
$1132 billion
copy Limonetik 2017 All rights reserved 24 | P a g e
Practices means methodsmdashthe whole payments industry is facing a further paradigm
shift The two leading technologies of the future artificial intelligence and the blockchain
reinforce the need for both ecosystems and open platforms
2050 may seem far away but one certainty is that an entire industry must urgently adapt to
the coming payment revolution The evidence of this has become clear over recent years
the payments sector has undergone more changes in 10 years than in the last two centuries
PricewaterhouseCoopers as quoted by the French magazine Les Echos states that more
than $150 billion will be invested in the fintech industry in the next three to five years to
prepare for the payments industry of tomorrow This revolution is all the more earthshaking
since it affects (or will affect) all the components and core assets of the payment value
chain Biometric identification and connected objects will reinvent not only payment tools
but also what we pay for and what we pay with As cryptographic currencies become more
widespread we are likely to witness the creation of new private currencies that will act as a
partial alternative to established institutions Yet other channels are already being explored
that are not directly monetary These would tap into the programming potential of the
blockchain in all industries Blockchain technology can be used to validate escrow
agreements or deeds of sale (real estate) protect confidential data (healthcare) or secure
automatic exchanges between computers (eg IoT sensors networks) All of these
capabilities can be combined The electronic data-rich transaction schema so far confined to
the exchange of monetary value is about to be applicable to any kind of information
exchange in the future
Conclusion
2050 so far away yet so close
copy Limonetik 2017 All rights reserved 25 | P a g e
This complete restructuring will cause the payment industry to face unprecedented
challenges So far transactional information has been more or less limited to monetary
amounts an account number and potentially a confidence score Blockchain technology
involves embedding a much larger volume of data from a great many more sources than are
used today In this operating mode the transaction data behind a customer order on an
online marketplace would include in addition to the price of the product information on the
sellerrsquos capacity to produce guarantees of the buyerrsquos solvency terms and conditions of
purchase and sale by the middleman and potentially the information required to pre-
program the different logistical steps of delivery All this data would be part of the
ldquocontractrdquo sealed by the blockchain But in such a case it is doubtful that the chain itself
would be large enough to store such a volume of data Moreover the probative value of the
documents embedded in the blockchain is not necessarily ensured in light of current and
future legislation
The resulting question is ldquowhat good is a blockchain contract if it isnrsquot legally admissiblerdquo
From this standpoint itrsquos easy to see how profoundly the blockchain changes the position of
the different players in the payment chain because more than ever before this will become
a chain of faith
One last thing to consider with regard to the future of payment in 2050 is that all the
developments we have just mentioned will have to take place in real time Within the few
tens or hundreds of milliseconds necessary to process a transaction the following is
essential at the very minimum validate the identity of the contracting parties involved
analyse the risks of fraud or failure customise the terms of the contract For artificial
intelligence to be effective in the fight against fraud it will have to play a key role in
consolidating the terms and conditions of a contract from raw transaction data All things
being equal this is already happening in the full-service collecting process as raw
transaction data is further enriched with financial data In the blockchain-powered
transaction schema this same principle will be at work but for a much larger perimeter of
data mining than whatrsquos needed to cross-reference sales and cash receipt reports
Combining all these challenges calls for innovation in any industry from the youngest
fintechs to the most established players
Blockchain transforming the chain of payment
into a chain of faith
Artificial intelligence will depend on open ecosystems to give transaction data a meaning
copy Limonetik 2017 All rights reserved 26 | P a g e
For the future of payment to evolve almost everything has yet to be donemdashand done
collectively Indeed none of this can be made possible outside the increasingly complex
ecosystems which will combine the most advanced expertise on each topic with sufficiently
powerful computing capability (inevitably to be shared as well) The world of payment in
2050 will rely on open APIs where each transaction will ldquocomposerdquo a package of meaningful
services through a blend of skills that is still hard to fathom today
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 16 | P a g e
The digital transformation of our society is full of surprises After 10 years of upheaval here
is our conclusion you ainrsquot seen nothing yet Today we can identify three weak signals of
change
One is the creation of cryptocurrencies Remarkably their unit value has steadily increased
up from a few hundred euros when they were first launched to a few thousand today
In a different vein we are witnessing the spread of increasingly autonomous online
marketplaces that use their own private currencies This mode of transaction is comparable
to exchanging shares between companies Whatrsquos different is that nowadays this form of
exchange is extending beyond the financial sphere
At the same time the payment experience is becoming simpler than ever before That
alternative payment methods are also becoming more accessible will help spread their
appeal but they are used differently around the world Some countries like China have
already outpaced Europe in a number of areas The evolution of the payments industry and
its foreseeable economic impact could not only revolutionise how we consume but also
influence todayrsquos economic and geopolitical balance globally
JEAN-FRANCcedilOIS
HUGON
EBRC
Payment will be at the
Forefront of the Global War for
Digital Leadership
copy Limonetik 2017 All rights reserved 17 | P a g e
By 2050 it is very likely that the economic strength of a
country will no longer be based on its gross domestic
product but on its computing power and capacity for
innovation
What actually might count is the capacity of a trade bloc or a country to project its offering
of services on a global scale and capture all or a part of the transaction flow in a given
economic sector Witness the way the music market was transformed by iTunes or the
influence of US companies on Internet technologies In tomorrowrsquos economy which will be
100 digital the sovereignty of states will clearly be at stake Europe for example will be
challenged with defending its own concept of privacy protection and imposing limits on
certain private interests Though seemingly distant 2050 is actually a fairly short timeframe
considering the issues that lie ahead Innovators particularly in the strategic payments
sector will not only try to adapt to changes in consumption but will also have the daunting
task of supporting industrial winners that can stand up to the current competition and
achieve economic leadership in the digital world
70 of distribution companies are
preparing to integrate the use of
connected objects to improve the
customer experience
copy Limonetik 2017 All rights reserved 18 | P a g e
When it comes to payment as well we are entering the Age of Multitude Changes in usage
patterns already anticipate the proliferation of virtual or physical payment methods We will
pay using social media e-wallets and biometric devices Unlike today no single preferred
or centralising payment method will exist in future but rather as many payment services as
there are contexts for exchange
The first consequence of this evolution is the increasing complexity of the processing chain
There will be a greater number of players than today meaning at least initially that
payment data will pass through and be stored in an increasing number of places
Security-wise the more points there are where data is
manipulated the higher the risk Add on the combined
effects of globalisation
LAURENT
DHAEYER
SECURE TRADING
Payment in the Era of
Multitude
New business model
copy Limonetik 2017 All rights reserved 19 | P a g e
For instance consider the proliferation of geographical and regulatory areas for processing
data We should also anticipate an explosion of non-human payment-triggers as supply-
chain automation increases in all industries and as Internet of Payment Things expands
According to studies (which still conflict) the number of connected things could reach 20 to
50 billion by 2020 of which 63 will be major consumer applications that could potentially
generate transactions
By 2050 we can ultimately expect an even greater automation of the payment processing
chain which will have become much more complex and distributed over time This situation
already represents a major systemic risk for the financial system as a whole and it will
continue to do so This potential risk is somewhat similar to the one that caused the 2007
financial crisis because the actual complexity of the current system still largely eludes us But
even if everyone begins to understand the principles of the future self-regulating system the
details behind its underlying algorithms are still largely a mystery The payment industry is
caught between consolidation and fragmentation On the one hand this push-pull
movement will enable certain major players who hold the most data to use their algorithms
to influence the market Secondly this turbulence will increase the number of potentially
vulnerable points within payment ecosystems that are more or less closed and less
interdependent than they are today As is the case throughout the history of monetary
exchange we can expect criminal organisations to use the most advanced security
technologies (such as AI) as weapons against the system that has implemented them The
future of payment will depend on our confidence Gaining our trust will require the
unprecedented transparency of each automated system and each algorithm and the
possible consequences of their failure But the debate will not only be technical The userrsquos
needs will have to be taken into account because payment is primarily a social contract
Ultimately we should never forget that the customer is the one who chooses how to pay
Neither the promises of simplicity nor of near-perfect security have ever been convincing
enough
copy Limonetik 2017 All rights reserved 20 | P a g e
As of 1971 national currencies were no longer tied to gold which previously had served as a
common reference value This change was imposed by governments and central banks
The financial crisis of 2008 resulted in a glut in the money supply which makes it very
difficult today to assess the true value of all monetary assets This probably explains peoplersquos
growing distrust of national currencies and the rising success of cryptocurrencies They offer
a new and visible alternative to the traditional monetary system because like gold a
crypocurrency belongs to no one Its value cannot be determined unilaterally by a
government or a central bank it is the product of a global social agreement re-created by
digital currencies within their software environment A cryptocurrencyrsquos value is defined by
the safety and reliability of the exchange and secured storage protocols that constitute
them It will be a while before a cryptocurrency builds the same level of confidence as gold
Indeed a number of issues are yet to be solved starting with the matter of convertibility
However 2017 is already considered to be Year One for cryptocurrencies
It is hoped that by 2050 there will be an end to the debate over the digital transformation of
payment and currency One thing is already certain consumers will consider todayrsquos
complex monetary system as obsolete and incomprehensible
FRANCcedilOIS
VERON
NEWFUND
Money Will (once
again) Belong to No
One
copy Limonetik 2017 All rights reserved 21 | P a g e
The digital revolution will not affect only the act of paying
(the transactions) but also what we pay with (the currency)
the latest being underpinned by social convention
By 2050 innovation will be facing two challenges simultaneously and alternately First of all
mechanisms for interoperability and interconnection will be developed to allow exchanges
on a global scale between countries with dissimilar regulations and potentially different
levels of user acceptance levels of new electronic currencies Secondly the evolution of
electronic money protocols will continue at an accelerated pace in a fiercely competitive
world
As a point of perspective consider the Browser Wars back in the late 1990s After a first
explosive phase Microsoft occupied a dominant position by linking its browser to other
services until the European and US competition authorities revamped the regulations to
allow a minimum level of diversity Will we see Amazon or Google tomorrow distributing its
own currency And what will the consequences be A few years ago no one would have
suspected that Google would create algorithms to influence the production of content in the
way they do today But what about cryptocurrencies All the initiatives will not succeed But
for the next 40 years the pace of innovation will continue to accelerate
2011 1 Bitcoin = $ 100
August 2017 1 Bitcoin = $ 278800
copy Limonetik 2017 All rights reserved 22 | P a g e
In 2015 Frost and Sullivan projected that the profits from B2B online business would grow
to euro67 trillion by 2020 doubling the B2C online market size during the same period The
growing appeal to company buyers of purchasing online and the huge investments by
suppliers in the development of online sales platforms are current proof of this major trend
But B2B e-commerce has little in common with its B2C cousin In the first case a few
specialised buyers purchase wholesale and prices are negotiated between seller and buyer
whereas in B2C prices are imposed on customers Payment is being handled differently as
well Most business-to-business payments are not made through bank cards but through
invoice-based deferred wire-transfer payment
By 2050 the development of automation in industry and manufacturing and in services will
have caused almost all business vendors and suppliers to follow this trend Replenishment
orders will be issued directly by industrial robots and handled through integrated platforms
combining management of logistics and payment Each of these transactions will use a huge
volume of data This data may include specifications of the product or raw material ordered
expected delivery times also also financial information on customers such as their ability to
pay based on the history of previous orders All of these exchanges will be handled by
artificial intelligence to analyse both customer demand and any risk that the customer might
pose to the supplier
AXEL
MOUQUET
WEBHELP
Data Will Make B2B
Online Payment Easier
copy Limonetik 2017 All rights reserved 23 | P a g e
Data will be essential for the development of B2B e-
commerce which will no longer be confined to the sole
bilateral relationship between customer and supplier
We will witness the development of complex ecosystems that not only allow suppliers and
customers to collaborate better but also to rely on third parties for managing certain risks
Of course nothing will prevent suppliers from using online credit insurance services to
guarantee that the goods they manufacture will be paid for But the robotisation of the
economy could lead to another type of scenario which is already happening in some
business sectors For instance for each order made automatically current transaction and
transaction history data is used to define the most appropriate terms of payment to
minimise the risk of cashflow problems for all players in the industrial chain The sequence of
purchase orders can be full automated by successive triggers according to a strategy of
absolutely zero stock relying on a more extended if not global network of business
partners
The value of B2B electronic payments in
the US in 2020 is expected to reach
$1132 billion
copy Limonetik 2017 All rights reserved 24 | P a g e
Practices means methodsmdashthe whole payments industry is facing a further paradigm
shift The two leading technologies of the future artificial intelligence and the blockchain
reinforce the need for both ecosystems and open platforms
2050 may seem far away but one certainty is that an entire industry must urgently adapt to
the coming payment revolution The evidence of this has become clear over recent years
the payments sector has undergone more changes in 10 years than in the last two centuries
PricewaterhouseCoopers as quoted by the French magazine Les Echos states that more
than $150 billion will be invested in the fintech industry in the next three to five years to
prepare for the payments industry of tomorrow This revolution is all the more earthshaking
since it affects (or will affect) all the components and core assets of the payment value
chain Biometric identification and connected objects will reinvent not only payment tools
but also what we pay for and what we pay with As cryptographic currencies become more
widespread we are likely to witness the creation of new private currencies that will act as a
partial alternative to established institutions Yet other channels are already being explored
that are not directly monetary These would tap into the programming potential of the
blockchain in all industries Blockchain technology can be used to validate escrow
agreements or deeds of sale (real estate) protect confidential data (healthcare) or secure
automatic exchanges between computers (eg IoT sensors networks) All of these
capabilities can be combined The electronic data-rich transaction schema so far confined to
the exchange of monetary value is about to be applicable to any kind of information
exchange in the future
Conclusion
2050 so far away yet so close
copy Limonetik 2017 All rights reserved 25 | P a g e
This complete restructuring will cause the payment industry to face unprecedented
challenges So far transactional information has been more or less limited to monetary
amounts an account number and potentially a confidence score Blockchain technology
involves embedding a much larger volume of data from a great many more sources than are
used today In this operating mode the transaction data behind a customer order on an
online marketplace would include in addition to the price of the product information on the
sellerrsquos capacity to produce guarantees of the buyerrsquos solvency terms and conditions of
purchase and sale by the middleman and potentially the information required to pre-
program the different logistical steps of delivery All this data would be part of the
ldquocontractrdquo sealed by the blockchain But in such a case it is doubtful that the chain itself
would be large enough to store such a volume of data Moreover the probative value of the
documents embedded in the blockchain is not necessarily ensured in light of current and
future legislation
The resulting question is ldquowhat good is a blockchain contract if it isnrsquot legally admissiblerdquo
From this standpoint itrsquos easy to see how profoundly the blockchain changes the position of
the different players in the payment chain because more than ever before this will become
a chain of faith
One last thing to consider with regard to the future of payment in 2050 is that all the
developments we have just mentioned will have to take place in real time Within the few
tens or hundreds of milliseconds necessary to process a transaction the following is
essential at the very minimum validate the identity of the contracting parties involved
analyse the risks of fraud or failure customise the terms of the contract For artificial
intelligence to be effective in the fight against fraud it will have to play a key role in
consolidating the terms and conditions of a contract from raw transaction data All things
being equal this is already happening in the full-service collecting process as raw
transaction data is further enriched with financial data In the blockchain-powered
transaction schema this same principle will be at work but for a much larger perimeter of
data mining than whatrsquos needed to cross-reference sales and cash receipt reports
Combining all these challenges calls for innovation in any industry from the youngest
fintechs to the most established players
Blockchain transforming the chain of payment
into a chain of faith
Artificial intelligence will depend on open ecosystems to give transaction data a meaning
copy Limonetik 2017 All rights reserved 26 | P a g e
For the future of payment to evolve almost everything has yet to be donemdashand done
collectively Indeed none of this can be made possible outside the increasingly complex
ecosystems which will combine the most advanced expertise on each topic with sufficiently
powerful computing capability (inevitably to be shared as well) The world of payment in
2050 will rely on open APIs where each transaction will ldquocomposerdquo a package of meaningful
services through a blend of skills that is still hard to fathom today
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 17 | P a g e
By 2050 it is very likely that the economic strength of a
country will no longer be based on its gross domestic
product but on its computing power and capacity for
innovation
What actually might count is the capacity of a trade bloc or a country to project its offering
of services on a global scale and capture all or a part of the transaction flow in a given
economic sector Witness the way the music market was transformed by iTunes or the
influence of US companies on Internet technologies In tomorrowrsquos economy which will be
100 digital the sovereignty of states will clearly be at stake Europe for example will be
challenged with defending its own concept of privacy protection and imposing limits on
certain private interests Though seemingly distant 2050 is actually a fairly short timeframe
considering the issues that lie ahead Innovators particularly in the strategic payments
sector will not only try to adapt to changes in consumption but will also have the daunting
task of supporting industrial winners that can stand up to the current competition and
achieve economic leadership in the digital world
70 of distribution companies are
preparing to integrate the use of
connected objects to improve the
customer experience
copy Limonetik 2017 All rights reserved 18 | P a g e
When it comes to payment as well we are entering the Age of Multitude Changes in usage
patterns already anticipate the proliferation of virtual or physical payment methods We will
pay using social media e-wallets and biometric devices Unlike today no single preferred
or centralising payment method will exist in future but rather as many payment services as
there are contexts for exchange
The first consequence of this evolution is the increasing complexity of the processing chain
There will be a greater number of players than today meaning at least initially that
payment data will pass through and be stored in an increasing number of places
Security-wise the more points there are where data is
manipulated the higher the risk Add on the combined
effects of globalisation
LAURENT
DHAEYER
SECURE TRADING
Payment in the Era of
Multitude
New business model
copy Limonetik 2017 All rights reserved 19 | P a g e
For instance consider the proliferation of geographical and regulatory areas for processing
data We should also anticipate an explosion of non-human payment-triggers as supply-
chain automation increases in all industries and as Internet of Payment Things expands
According to studies (which still conflict) the number of connected things could reach 20 to
50 billion by 2020 of which 63 will be major consumer applications that could potentially
generate transactions
By 2050 we can ultimately expect an even greater automation of the payment processing
chain which will have become much more complex and distributed over time This situation
already represents a major systemic risk for the financial system as a whole and it will
continue to do so This potential risk is somewhat similar to the one that caused the 2007
financial crisis because the actual complexity of the current system still largely eludes us But
even if everyone begins to understand the principles of the future self-regulating system the
details behind its underlying algorithms are still largely a mystery The payment industry is
caught between consolidation and fragmentation On the one hand this push-pull
movement will enable certain major players who hold the most data to use their algorithms
to influence the market Secondly this turbulence will increase the number of potentially
vulnerable points within payment ecosystems that are more or less closed and less
interdependent than they are today As is the case throughout the history of monetary
exchange we can expect criminal organisations to use the most advanced security
technologies (such as AI) as weapons against the system that has implemented them The
future of payment will depend on our confidence Gaining our trust will require the
unprecedented transparency of each automated system and each algorithm and the
possible consequences of their failure But the debate will not only be technical The userrsquos
needs will have to be taken into account because payment is primarily a social contract
Ultimately we should never forget that the customer is the one who chooses how to pay
Neither the promises of simplicity nor of near-perfect security have ever been convincing
enough
copy Limonetik 2017 All rights reserved 20 | P a g e
As of 1971 national currencies were no longer tied to gold which previously had served as a
common reference value This change was imposed by governments and central banks
The financial crisis of 2008 resulted in a glut in the money supply which makes it very
difficult today to assess the true value of all monetary assets This probably explains peoplersquos
growing distrust of national currencies and the rising success of cryptocurrencies They offer
a new and visible alternative to the traditional monetary system because like gold a
crypocurrency belongs to no one Its value cannot be determined unilaterally by a
government or a central bank it is the product of a global social agreement re-created by
digital currencies within their software environment A cryptocurrencyrsquos value is defined by
the safety and reliability of the exchange and secured storage protocols that constitute
them It will be a while before a cryptocurrency builds the same level of confidence as gold
Indeed a number of issues are yet to be solved starting with the matter of convertibility
However 2017 is already considered to be Year One for cryptocurrencies
It is hoped that by 2050 there will be an end to the debate over the digital transformation of
payment and currency One thing is already certain consumers will consider todayrsquos
complex monetary system as obsolete and incomprehensible
FRANCcedilOIS
VERON
NEWFUND
Money Will (once
again) Belong to No
One
copy Limonetik 2017 All rights reserved 21 | P a g e
The digital revolution will not affect only the act of paying
(the transactions) but also what we pay with (the currency)
the latest being underpinned by social convention
By 2050 innovation will be facing two challenges simultaneously and alternately First of all
mechanisms for interoperability and interconnection will be developed to allow exchanges
on a global scale between countries with dissimilar regulations and potentially different
levels of user acceptance levels of new electronic currencies Secondly the evolution of
electronic money protocols will continue at an accelerated pace in a fiercely competitive
world
As a point of perspective consider the Browser Wars back in the late 1990s After a first
explosive phase Microsoft occupied a dominant position by linking its browser to other
services until the European and US competition authorities revamped the regulations to
allow a minimum level of diversity Will we see Amazon or Google tomorrow distributing its
own currency And what will the consequences be A few years ago no one would have
suspected that Google would create algorithms to influence the production of content in the
way they do today But what about cryptocurrencies All the initiatives will not succeed But
for the next 40 years the pace of innovation will continue to accelerate
2011 1 Bitcoin = $ 100
August 2017 1 Bitcoin = $ 278800
copy Limonetik 2017 All rights reserved 22 | P a g e
In 2015 Frost and Sullivan projected that the profits from B2B online business would grow
to euro67 trillion by 2020 doubling the B2C online market size during the same period The
growing appeal to company buyers of purchasing online and the huge investments by
suppliers in the development of online sales platforms are current proof of this major trend
But B2B e-commerce has little in common with its B2C cousin In the first case a few
specialised buyers purchase wholesale and prices are negotiated between seller and buyer
whereas in B2C prices are imposed on customers Payment is being handled differently as
well Most business-to-business payments are not made through bank cards but through
invoice-based deferred wire-transfer payment
By 2050 the development of automation in industry and manufacturing and in services will
have caused almost all business vendors and suppliers to follow this trend Replenishment
orders will be issued directly by industrial robots and handled through integrated platforms
combining management of logistics and payment Each of these transactions will use a huge
volume of data This data may include specifications of the product or raw material ordered
expected delivery times also also financial information on customers such as their ability to
pay based on the history of previous orders All of these exchanges will be handled by
artificial intelligence to analyse both customer demand and any risk that the customer might
pose to the supplier
AXEL
MOUQUET
WEBHELP
Data Will Make B2B
Online Payment Easier
copy Limonetik 2017 All rights reserved 23 | P a g e
Data will be essential for the development of B2B e-
commerce which will no longer be confined to the sole
bilateral relationship between customer and supplier
We will witness the development of complex ecosystems that not only allow suppliers and
customers to collaborate better but also to rely on third parties for managing certain risks
Of course nothing will prevent suppliers from using online credit insurance services to
guarantee that the goods they manufacture will be paid for But the robotisation of the
economy could lead to another type of scenario which is already happening in some
business sectors For instance for each order made automatically current transaction and
transaction history data is used to define the most appropriate terms of payment to
minimise the risk of cashflow problems for all players in the industrial chain The sequence of
purchase orders can be full automated by successive triggers according to a strategy of
absolutely zero stock relying on a more extended if not global network of business
partners
The value of B2B electronic payments in
the US in 2020 is expected to reach
$1132 billion
copy Limonetik 2017 All rights reserved 24 | P a g e
Practices means methodsmdashthe whole payments industry is facing a further paradigm
shift The two leading technologies of the future artificial intelligence and the blockchain
reinforce the need for both ecosystems and open platforms
2050 may seem far away but one certainty is that an entire industry must urgently adapt to
the coming payment revolution The evidence of this has become clear over recent years
the payments sector has undergone more changes in 10 years than in the last two centuries
PricewaterhouseCoopers as quoted by the French magazine Les Echos states that more
than $150 billion will be invested in the fintech industry in the next three to five years to
prepare for the payments industry of tomorrow This revolution is all the more earthshaking
since it affects (or will affect) all the components and core assets of the payment value
chain Biometric identification and connected objects will reinvent not only payment tools
but also what we pay for and what we pay with As cryptographic currencies become more
widespread we are likely to witness the creation of new private currencies that will act as a
partial alternative to established institutions Yet other channels are already being explored
that are not directly monetary These would tap into the programming potential of the
blockchain in all industries Blockchain technology can be used to validate escrow
agreements or deeds of sale (real estate) protect confidential data (healthcare) or secure
automatic exchanges between computers (eg IoT sensors networks) All of these
capabilities can be combined The electronic data-rich transaction schema so far confined to
the exchange of monetary value is about to be applicable to any kind of information
exchange in the future
Conclusion
2050 so far away yet so close
copy Limonetik 2017 All rights reserved 25 | P a g e
This complete restructuring will cause the payment industry to face unprecedented
challenges So far transactional information has been more or less limited to monetary
amounts an account number and potentially a confidence score Blockchain technology
involves embedding a much larger volume of data from a great many more sources than are
used today In this operating mode the transaction data behind a customer order on an
online marketplace would include in addition to the price of the product information on the
sellerrsquos capacity to produce guarantees of the buyerrsquos solvency terms and conditions of
purchase and sale by the middleman and potentially the information required to pre-
program the different logistical steps of delivery All this data would be part of the
ldquocontractrdquo sealed by the blockchain But in such a case it is doubtful that the chain itself
would be large enough to store such a volume of data Moreover the probative value of the
documents embedded in the blockchain is not necessarily ensured in light of current and
future legislation
The resulting question is ldquowhat good is a blockchain contract if it isnrsquot legally admissiblerdquo
From this standpoint itrsquos easy to see how profoundly the blockchain changes the position of
the different players in the payment chain because more than ever before this will become
a chain of faith
One last thing to consider with regard to the future of payment in 2050 is that all the
developments we have just mentioned will have to take place in real time Within the few
tens or hundreds of milliseconds necessary to process a transaction the following is
essential at the very minimum validate the identity of the contracting parties involved
analyse the risks of fraud or failure customise the terms of the contract For artificial
intelligence to be effective in the fight against fraud it will have to play a key role in
consolidating the terms and conditions of a contract from raw transaction data All things
being equal this is already happening in the full-service collecting process as raw
transaction data is further enriched with financial data In the blockchain-powered
transaction schema this same principle will be at work but for a much larger perimeter of
data mining than whatrsquos needed to cross-reference sales and cash receipt reports
Combining all these challenges calls for innovation in any industry from the youngest
fintechs to the most established players
Blockchain transforming the chain of payment
into a chain of faith
Artificial intelligence will depend on open ecosystems to give transaction data a meaning
copy Limonetik 2017 All rights reserved 26 | P a g e
For the future of payment to evolve almost everything has yet to be donemdashand done
collectively Indeed none of this can be made possible outside the increasingly complex
ecosystems which will combine the most advanced expertise on each topic with sufficiently
powerful computing capability (inevitably to be shared as well) The world of payment in
2050 will rely on open APIs where each transaction will ldquocomposerdquo a package of meaningful
services through a blend of skills that is still hard to fathom today
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 18 | P a g e
When it comes to payment as well we are entering the Age of Multitude Changes in usage
patterns already anticipate the proliferation of virtual or physical payment methods We will
pay using social media e-wallets and biometric devices Unlike today no single preferred
or centralising payment method will exist in future but rather as many payment services as
there are contexts for exchange
The first consequence of this evolution is the increasing complexity of the processing chain
There will be a greater number of players than today meaning at least initially that
payment data will pass through and be stored in an increasing number of places
Security-wise the more points there are where data is
manipulated the higher the risk Add on the combined
effects of globalisation
LAURENT
DHAEYER
SECURE TRADING
Payment in the Era of
Multitude
New business model
copy Limonetik 2017 All rights reserved 19 | P a g e
For instance consider the proliferation of geographical and regulatory areas for processing
data We should also anticipate an explosion of non-human payment-triggers as supply-
chain automation increases in all industries and as Internet of Payment Things expands
According to studies (which still conflict) the number of connected things could reach 20 to
50 billion by 2020 of which 63 will be major consumer applications that could potentially
generate transactions
By 2050 we can ultimately expect an even greater automation of the payment processing
chain which will have become much more complex and distributed over time This situation
already represents a major systemic risk for the financial system as a whole and it will
continue to do so This potential risk is somewhat similar to the one that caused the 2007
financial crisis because the actual complexity of the current system still largely eludes us But
even if everyone begins to understand the principles of the future self-regulating system the
details behind its underlying algorithms are still largely a mystery The payment industry is
caught between consolidation and fragmentation On the one hand this push-pull
movement will enable certain major players who hold the most data to use their algorithms
to influence the market Secondly this turbulence will increase the number of potentially
vulnerable points within payment ecosystems that are more or less closed and less
interdependent than they are today As is the case throughout the history of monetary
exchange we can expect criminal organisations to use the most advanced security
technologies (such as AI) as weapons against the system that has implemented them The
future of payment will depend on our confidence Gaining our trust will require the
unprecedented transparency of each automated system and each algorithm and the
possible consequences of their failure But the debate will not only be technical The userrsquos
needs will have to be taken into account because payment is primarily a social contract
Ultimately we should never forget that the customer is the one who chooses how to pay
Neither the promises of simplicity nor of near-perfect security have ever been convincing
enough
copy Limonetik 2017 All rights reserved 20 | P a g e
As of 1971 national currencies were no longer tied to gold which previously had served as a
common reference value This change was imposed by governments and central banks
The financial crisis of 2008 resulted in a glut in the money supply which makes it very
difficult today to assess the true value of all monetary assets This probably explains peoplersquos
growing distrust of national currencies and the rising success of cryptocurrencies They offer
a new and visible alternative to the traditional monetary system because like gold a
crypocurrency belongs to no one Its value cannot be determined unilaterally by a
government or a central bank it is the product of a global social agreement re-created by
digital currencies within their software environment A cryptocurrencyrsquos value is defined by
the safety and reliability of the exchange and secured storage protocols that constitute
them It will be a while before a cryptocurrency builds the same level of confidence as gold
Indeed a number of issues are yet to be solved starting with the matter of convertibility
However 2017 is already considered to be Year One for cryptocurrencies
It is hoped that by 2050 there will be an end to the debate over the digital transformation of
payment and currency One thing is already certain consumers will consider todayrsquos
complex monetary system as obsolete and incomprehensible
FRANCcedilOIS
VERON
NEWFUND
Money Will (once
again) Belong to No
One
copy Limonetik 2017 All rights reserved 21 | P a g e
The digital revolution will not affect only the act of paying
(the transactions) but also what we pay with (the currency)
the latest being underpinned by social convention
By 2050 innovation will be facing two challenges simultaneously and alternately First of all
mechanisms for interoperability and interconnection will be developed to allow exchanges
on a global scale between countries with dissimilar regulations and potentially different
levels of user acceptance levels of new electronic currencies Secondly the evolution of
electronic money protocols will continue at an accelerated pace in a fiercely competitive
world
As a point of perspective consider the Browser Wars back in the late 1990s After a first
explosive phase Microsoft occupied a dominant position by linking its browser to other
services until the European and US competition authorities revamped the regulations to
allow a minimum level of diversity Will we see Amazon or Google tomorrow distributing its
own currency And what will the consequences be A few years ago no one would have
suspected that Google would create algorithms to influence the production of content in the
way they do today But what about cryptocurrencies All the initiatives will not succeed But
for the next 40 years the pace of innovation will continue to accelerate
2011 1 Bitcoin = $ 100
August 2017 1 Bitcoin = $ 278800
copy Limonetik 2017 All rights reserved 22 | P a g e
In 2015 Frost and Sullivan projected that the profits from B2B online business would grow
to euro67 trillion by 2020 doubling the B2C online market size during the same period The
growing appeal to company buyers of purchasing online and the huge investments by
suppliers in the development of online sales platforms are current proof of this major trend
But B2B e-commerce has little in common with its B2C cousin In the first case a few
specialised buyers purchase wholesale and prices are negotiated between seller and buyer
whereas in B2C prices are imposed on customers Payment is being handled differently as
well Most business-to-business payments are not made through bank cards but through
invoice-based deferred wire-transfer payment
By 2050 the development of automation in industry and manufacturing and in services will
have caused almost all business vendors and suppliers to follow this trend Replenishment
orders will be issued directly by industrial robots and handled through integrated platforms
combining management of logistics and payment Each of these transactions will use a huge
volume of data This data may include specifications of the product or raw material ordered
expected delivery times also also financial information on customers such as their ability to
pay based on the history of previous orders All of these exchanges will be handled by
artificial intelligence to analyse both customer demand and any risk that the customer might
pose to the supplier
AXEL
MOUQUET
WEBHELP
Data Will Make B2B
Online Payment Easier
copy Limonetik 2017 All rights reserved 23 | P a g e
Data will be essential for the development of B2B e-
commerce which will no longer be confined to the sole
bilateral relationship between customer and supplier
We will witness the development of complex ecosystems that not only allow suppliers and
customers to collaborate better but also to rely on third parties for managing certain risks
Of course nothing will prevent suppliers from using online credit insurance services to
guarantee that the goods they manufacture will be paid for But the robotisation of the
economy could lead to another type of scenario which is already happening in some
business sectors For instance for each order made automatically current transaction and
transaction history data is used to define the most appropriate terms of payment to
minimise the risk of cashflow problems for all players in the industrial chain The sequence of
purchase orders can be full automated by successive triggers according to a strategy of
absolutely zero stock relying on a more extended if not global network of business
partners
The value of B2B electronic payments in
the US in 2020 is expected to reach
$1132 billion
copy Limonetik 2017 All rights reserved 24 | P a g e
Practices means methodsmdashthe whole payments industry is facing a further paradigm
shift The two leading technologies of the future artificial intelligence and the blockchain
reinforce the need for both ecosystems and open platforms
2050 may seem far away but one certainty is that an entire industry must urgently adapt to
the coming payment revolution The evidence of this has become clear over recent years
the payments sector has undergone more changes in 10 years than in the last two centuries
PricewaterhouseCoopers as quoted by the French magazine Les Echos states that more
than $150 billion will be invested in the fintech industry in the next three to five years to
prepare for the payments industry of tomorrow This revolution is all the more earthshaking
since it affects (or will affect) all the components and core assets of the payment value
chain Biometric identification and connected objects will reinvent not only payment tools
but also what we pay for and what we pay with As cryptographic currencies become more
widespread we are likely to witness the creation of new private currencies that will act as a
partial alternative to established institutions Yet other channels are already being explored
that are not directly monetary These would tap into the programming potential of the
blockchain in all industries Blockchain technology can be used to validate escrow
agreements or deeds of sale (real estate) protect confidential data (healthcare) or secure
automatic exchanges between computers (eg IoT sensors networks) All of these
capabilities can be combined The electronic data-rich transaction schema so far confined to
the exchange of monetary value is about to be applicable to any kind of information
exchange in the future
Conclusion
2050 so far away yet so close
copy Limonetik 2017 All rights reserved 25 | P a g e
This complete restructuring will cause the payment industry to face unprecedented
challenges So far transactional information has been more or less limited to monetary
amounts an account number and potentially a confidence score Blockchain technology
involves embedding a much larger volume of data from a great many more sources than are
used today In this operating mode the transaction data behind a customer order on an
online marketplace would include in addition to the price of the product information on the
sellerrsquos capacity to produce guarantees of the buyerrsquos solvency terms and conditions of
purchase and sale by the middleman and potentially the information required to pre-
program the different logistical steps of delivery All this data would be part of the
ldquocontractrdquo sealed by the blockchain But in such a case it is doubtful that the chain itself
would be large enough to store such a volume of data Moreover the probative value of the
documents embedded in the blockchain is not necessarily ensured in light of current and
future legislation
The resulting question is ldquowhat good is a blockchain contract if it isnrsquot legally admissiblerdquo
From this standpoint itrsquos easy to see how profoundly the blockchain changes the position of
the different players in the payment chain because more than ever before this will become
a chain of faith
One last thing to consider with regard to the future of payment in 2050 is that all the
developments we have just mentioned will have to take place in real time Within the few
tens or hundreds of milliseconds necessary to process a transaction the following is
essential at the very minimum validate the identity of the contracting parties involved
analyse the risks of fraud or failure customise the terms of the contract For artificial
intelligence to be effective in the fight against fraud it will have to play a key role in
consolidating the terms and conditions of a contract from raw transaction data All things
being equal this is already happening in the full-service collecting process as raw
transaction data is further enriched with financial data In the blockchain-powered
transaction schema this same principle will be at work but for a much larger perimeter of
data mining than whatrsquos needed to cross-reference sales and cash receipt reports
Combining all these challenges calls for innovation in any industry from the youngest
fintechs to the most established players
Blockchain transforming the chain of payment
into a chain of faith
Artificial intelligence will depend on open ecosystems to give transaction data a meaning
copy Limonetik 2017 All rights reserved 26 | P a g e
For the future of payment to evolve almost everything has yet to be donemdashand done
collectively Indeed none of this can be made possible outside the increasingly complex
ecosystems which will combine the most advanced expertise on each topic with sufficiently
powerful computing capability (inevitably to be shared as well) The world of payment in
2050 will rely on open APIs where each transaction will ldquocomposerdquo a package of meaningful
services through a blend of skills that is still hard to fathom today
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 19 | P a g e
For instance consider the proliferation of geographical and regulatory areas for processing
data We should also anticipate an explosion of non-human payment-triggers as supply-
chain automation increases in all industries and as Internet of Payment Things expands
According to studies (which still conflict) the number of connected things could reach 20 to
50 billion by 2020 of which 63 will be major consumer applications that could potentially
generate transactions
By 2050 we can ultimately expect an even greater automation of the payment processing
chain which will have become much more complex and distributed over time This situation
already represents a major systemic risk for the financial system as a whole and it will
continue to do so This potential risk is somewhat similar to the one that caused the 2007
financial crisis because the actual complexity of the current system still largely eludes us But
even if everyone begins to understand the principles of the future self-regulating system the
details behind its underlying algorithms are still largely a mystery The payment industry is
caught between consolidation and fragmentation On the one hand this push-pull
movement will enable certain major players who hold the most data to use their algorithms
to influence the market Secondly this turbulence will increase the number of potentially
vulnerable points within payment ecosystems that are more or less closed and less
interdependent than they are today As is the case throughout the history of monetary
exchange we can expect criminal organisations to use the most advanced security
technologies (such as AI) as weapons against the system that has implemented them The
future of payment will depend on our confidence Gaining our trust will require the
unprecedented transparency of each automated system and each algorithm and the
possible consequences of their failure But the debate will not only be technical The userrsquos
needs will have to be taken into account because payment is primarily a social contract
Ultimately we should never forget that the customer is the one who chooses how to pay
Neither the promises of simplicity nor of near-perfect security have ever been convincing
enough
copy Limonetik 2017 All rights reserved 20 | P a g e
As of 1971 national currencies were no longer tied to gold which previously had served as a
common reference value This change was imposed by governments and central banks
The financial crisis of 2008 resulted in a glut in the money supply which makes it very
difficult today to assess the true value of all monetary assets This probably explains peoplersquos
growing distrust of national currencies and the rising success of cryptocurrencies They offer
a new and visible alternative to the traditional monetary system because like gold a
crypocurrency belongs to no one Its value cannot be determined unilaterally by a
government or a central bank it is the product of a global social agreement re-created by
digital currencies within their software environment A cryptocurrencyrsquos value is defined by
the safety and reliability of the exchange and secured storage protocols that constitute
them It will be a while before a cryptocurrency builds the same level of confidence as gold
Indeed a number of issues are yet to be solved starting with the matter of convertibility
However 2017 is already considered to be Year One for cryptocurrencies
It is hoped that by 2050 there will be an end to the debate over the digital transformation of
payment and currency One thing is already certain consumers will consider todayrsquos
complex monetary system as obsolete and incomprehensible
FRANCcedilOIS
VERON
NEWFUND
Money Will (once
again) Belong to No
One
copy Limonetik 2017 All rights reserved 21 | P a g e
The digital revolution will not affect only the act of paying
(the transactions) but also what we pay with (the currency)
the latest being underpinned by social convention
By 2050 innovation will be facing two challenges simultaneously and alternately First of all
mechanisms for interoperability and interconnection will be developed to allow exchanges
on a global scale between countries with dissimilar regulations and potentially different
levels of user acceptance levels of new electronic currencies Secondly the evolution of
electronic money protocols will continue at an accelerated pace in a fiercely competitive
world
As a point of perspective consider the Browser Wars back in the late 1990s After a first
explosive phase Microsoft occupied a dominant position by linking its browser to other
services until the European and US competition authorities revamped the regulations to
allow a minimum level of diversity Will we see Amazon or Google tomorrow distributing its
own currency And what will the consequences be A few years ago no one would have
suspected that Google would create algorithms to influence the production of content in the
way they do today But what about cryptocurrencies All the initiatives will not succeed But
for the next 40 years the pace of innovation will continue to accelerate
2011 1 Bitcoin = $ 100
August 2017 1 Bitcoin = $ 278800
copy Limonetik 2017 All rights reserved 22 | P a g e
In 2015 Frost and Sullivan projected that the profits from B2B online business would grow
to euro67 trillion by 2020 doubling the B2C online market size during the same period The
growing appeal to company buyers of purchasing online and the huge investments by
suppliers in the development of online sales platforms are current proof of this major trend
But B2B e-commerce has little in common with its B2C cousin In the first case a few
specialised buyers purchase wholesale and prices are negotiated between seller and buyer
whereas in B2C prices are imposed on customers Payment is being handled differently as
well Most business-to-business payments are not made through bank cards but through
invoice-based deferred wire-transfer payment
By 2050 the development of automation in industry and manufacturing and in services will
have caused almost all business vendors and suppliers to follow this trend Replenishment
orders will be issued directly by industrial robots and handled through integrated platforms
combining management of logistics and payment Each of these transactions will use a huge
volume of data This data may include specifications of the product or raw material ordered
expected delivery times also also financial information on customers such as their ability to
pay based on the history of previous orders All of these exchanges will be handled by
artificial intelligence to analyse both customer demand and any risk that the customer might
pose to the supplier
AXEL
MOUQUET
WEBHELP
Data Will Make B2B
Online Payment Easier
copy Limonetik 2017 All rights reserved 23 | P a g e
Data will be essential for the development of B2B e-
commerce which will no longer be confined to the sole
bilateral relationship between customer and supplier
We will witness the development of complex ecosystems that not only allow suppliers and
customers to collaborate better but also to rely on third parties for managing certain risks
Of course nothing will prevent suppliers from using online credit insurance services to
guarantee that the goods they manufacture will be paid for But the robotisation of the
economy could lead to another type of scenario which is already happening in some
business sectors For instance for each order made automatically current transaction and
transaction history data is used to define the most appropriate terms of payment to
minimise the risk of cashflow problems for all players in the industrial chain The sequence of
purchase orders can be full automated by successive triggers according to a strategy of
absolutely zero stock relying on a more extended if not global network of business
partners
The value of B2B electronic payments in
the US in 2020 is expected to reach
$1132 billion
copy Limonetik 2017 All rights reserved 24 | P a g e
Practices means methodsmdashthe whole payments industry is facing a further paradigm
shift The two leading technologies of the future artificial intelligence and the blockchain
reinforce the need for both ecosystems and open platforms
2050 may seem far away but one certainty is that an entire industry must urgently adapt to
the coming payment revolution The evidence of this has become clear over recent years
the payments sector has undergone more changes in 10 years than in the last two centuries
PricewaterhouseCoopers as quoted by the French magazine Les Echos states that more
than $150 billion will be invested in the fintech industry in the next three to five years to
prepare for the payments industry of tomorrow This revolution is all the more earthshaking
since it affects (or will affect) all the components and core assets of the payment value
chain Biometric identification and connected objects will reinvent not only payment tools
but also what we pay for and what we pay with As cryptographic currencies become more
widespread we are likely to witness the creation of new private currencies that will act as a
partial alternative to established institutions Yet other channels are already being explored
that are not directly monetary These would tap into the programming potential of the
blockchain in all industries Blockchain technology can be used to validate escrow
agreements or deeds of sale (real estate) protect confidential data (healthcare) or secure
automatic exchanges between computers (eg IoT sensors networks) All of these
capabilities can be combined The electronic data-rich transaction schema so far confined to
the exchange of monetary value is about to be applicable to any kind of information
exchange in the future
Conclusion
2050 so far away yet so close
copy Limonetik 2017 All rights reserved 25 | P a g e
This complete restructuring will cause the payment industry to face unprecedented
challenges So far transactional information has been more or less limited to monetary
amounts an account number and potentially a confidence score Blockchain technology
involves embedding a much larger volume of data from a great many more sources than are
used today In this operating mode the transaction data behind a customer order on an
online marketplace would include in addition to the price of the product information on the
sellerrsquos capacity to produce guarantees of the buyerrsquos solvency terms and conditions of
purchase and sale by the middleman and potentially the information required to pre-
program the different logistical steps of delivery All this data would be part of the
ldquocontractrdquo sealed by the blockchain But in such a case it is doubtful that the chain itself
would be large enough to store such a volume of data Moreover the probative value of the
documents embedded in the blockchain is not necessarily ensured in light of current and
future legislation
The resulting question is ldquowhat good is a blockchain contract if it isnrsquot legally admissiblerdquo
From this standpoint itrsquos easy to see how profoundly the blockchain changes the position of
the different players in the payment chain because more than ever before this will become
a chain of faith
One last thing to consider with regard to the future of payment in 2050 is that all the
developments we have just mentioned will have to take place in real time Within the few
tens or hundreds of milliseconds necessary to process a transaction the following is
essential at the very minimum validate the identity of the contracting parties involved
analyse the risks of fraud or failure customise the terms of the contract For artificial
intelligence to be effective in the fight against fraud it will have to play a key role in
consolidating the terms and conditions of a contract from raw transaction data All things
being equal this is already happening in the full-service collecting process as raw
transaction data is further enriched with financial data In the blockchain-powered
transaction schema this same principle will be at work but for a much larger perimeter of
data mining than whatrsquos needed to cross-reference sales and cash receipt reports
Combining all these challenges calls for innovation in any industry from the youngest
fintechs to the most established players
Blockchain transforming the chain of payment
into a chain of faith
Artificial intelligence will depend on open ecosystems to give transaction data a meaning
copy Limonetik 2017 All rights reserved 26 | P a g e
For the future of payment to evolve almost everything has yet to be donemdashand done
collectively Indeed none of this can be made possible outside the increasingly complex
ecosystems which will combine the most advanced expertise on each topic with sufficiently
powerful computing capability (inevitably to be shared as well) The world of payment in
2050 will rely on open APIs where each transaction will ldquocomposerdquo a package of meaningful
services through a blend of skills that is still hard to fathom today
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 20 | P a g e
As of 1971 national currencies were no longer tied to gold which previously had served as a
common reference value This change was imposed by governments and central banks
The financial crisis of 2008 resulted in a glut in the money supply which makes it very
difficult today to assess the true value of all monetary assets This probably explains peoplersquos
growing distrust of national currencies and the rising success of cryptocurrencies They offer
a new and visible alternative to the traditional monetary system because like gold a
crypocurrency belongs to no one Its value cannot be determined unilaterally by a
government or a central bank it is the product of a global social agreement re-created by
digital currencies within their software environment A cryptocurrencyrsquos value is defined by
the safety and reliability of the exchange and secured storage protocols that constitute
them It will be a while before a cryptocurrency builds the same level of confidence as gold
Indeed a number of issues are yet to be solved starting with the matter of convertibility
However 2017 is already considered to be Year One for cryptocurrencies
It is hoped that by 2050 there will be an end to the debate over the digital transformation of
payment and currency One thing is already certain consumers will consider todayrsquos
complex monetary system as obsolete and incomprehensible
FRANCcedilOIS
VERON
NEWFUND
Money Will (once
again) Belong to No
One
copy Limonetik 2017 All rights reserved 21 | P a g e
The digital revolution will not affect only the act of paying
(the transactions) but also what we pay with (the currency)
the latest being underpinned by social convention
By 2050 innovation will be facing two challenges simultaneously and alternately First of all
mechanisms for interoperability and interconnection will be developed to allow exchanges
on a global scale between countries with dissimilar regulations and potentially different
levels of user acceptance levels of new electronic currencies Secondly the evolution of
electronic money protocols will continue at an accelerated pace in a fiercely competitive
world
As a point of perspective consider the Browser Wars back in the late 1990s After a first
explosive phase Microsoft occupied a dominant position by linking its browser to other
services until the European and US competition authorities revamped the regulations to
allow a minimum level of diversity Will we see Amazon or Google tomorrow distributing its
own currency And what will the consequences be A few years ago no one would have
suspected that Google would create algorithms to influence the production of content in the
way they do today But what about cryptocurrencies All the initiatives will not succeed But
for the next 40 years the pace of innovation will continue to accelerate
2011 1 Bitcoin = $ 100
August 2017 1 Bitcoin = $ 278800
copy Limonetik 2017 All rights reserved 22 | P a g e
In 2015 Frost and Sullivan projected that the profits from B2B online business would grow
to euro67 trillion by 2020 doubling the B2C online market size during the same period The
growing appeal to company buyers of purchasing online and the huge investments by
suppliers in the development of online sales platforms are current proof of this major trend
But B2B e-commerce has little in common with its B2C cousin In the first case a few
specialised buyers purchase wholesale and prices are negotiated between seller and buyer
whereas in B2C prices are imposed on customers Payment is being handled differently as
well Most business-to-business payments are not made through bank cards but through
invoice-based deferred wire-transfer payment
By 2050 the development of automation in industry and manufacturing and in services will
have caused almost all business vendors and suppliers to follow this trend Replenishment
orders will be issued directly by industrial robots and handled through integrated platforms
combining management of logistics and payment Each of these transactions will use a huge
volume of data This data may include specifications of the product or raw material ordered
expected delivery times also also financial information on customers such as their ability to
pay based on the history of previous orders All of these exchanges will be handled by
artificial intelligence to analyse both customer demand and any risk that the customer might
pose to the supplier
AXEL
MOUQUET
WEBHELP
Data Will Make B2B
Online Payment Easier
copy Limonetik 2017 All rights reserved 23 | P a g e
Data will be essential for the development of B2B e-
commerce which will no longer be confined to the sole
bilateral relationship between customer and supplier
We will witness the development of complex ecosystems that not only allow suppliers and
customers to collaborate better but also to rely on third parties for managing certain risks
Of course nothing will prevent suppliers from using online credit insurance services to
guarantee that the goods they manufacture will be paid for But the robotisation of the
economy could lead to another type of scenario which is already happening in some
business sectors For instance for each order made automatically current transaction and
transaction history data is used to define the most appropriate terms of payment to
minimise the risk of cashflow problems for all players in the industrial chain The sequence of
purchase orders can be full automated by successive triggers according to a strategy of
absolutely zero stock relying on a more extended if not global network of business
partners
The value of B2B electronic payments in
the US in 2020 is expected to reach
$1132 billion
copy Limonetik 2017 All rights reserved 24 | P a g e
Practices means methodsmdashthe whole payments industry is facing a further paradigm
shift The two leading technologies of the future artificial intelligence and the blockchain
reinforce the need for both ecosystems and open platforms
2050 may seem far away but one certainty is that an entire industry must urgently adapt to
the coming payment revolution The evidence of this has become clear over recent years
the payments sector has undergone more changes in 10 years than in the last two centuries
PricewaterhouseCoopers as quoted by the French magazine Les Echos states that more
than $150 billion will be invested in the fintech industry in the next three to five years to
prepare for the payments industry of tomorrow This revolution is all the more earthshaking
since it affects (or will affect) all the components and core assets of the payment value
chain Biometric identification and connected objects will reinvent not only payment tools
but also what we pay for and what we pay with As cryptographic currencies become more
widespread we are likely to witness the creation of new private currencies that will act as a
partial alternative to established institutions Yet other channels are already being explored
that are not directly monetary These would tap into the programming potential of the
blockchain in all industries Blockchain technology can be used to validate escrow
agreements or deeds of sale (real estate) protect confidential data (healthcare) or secure
automatic exchanges between computers (eg IoT sensors networks) All of these
capabilities can be combined The electronic data-rich transaction schema so far confined to
the exchange of monetary value is about to be applicable to any kind of information
exchange in the future
Conclusion
2050 so far away yet so close
copy Limonetik 2017 All rights reserved 25 | P a g e
This complete restructuring will cause the payment industry to face unprecedented
challenges So far transactional information has been more or less limited to monetary
amounts an account number and potentially a confidence score Blockchain technology
involves embedding a much larger volume of data from a great many more sources than are
used today In this operating mode the transaction data behind a customer order on an
online marketplace would include in addition to the price of the product information on the
sellerrsquos capacity to produce guarantees of the buyerrsquos solvency terms and conditions of
purchase and sale by the middleman and potentially the information required to pre-
program the different logistical steps of delivery All this data would be part of the
ldquocontractrdquo sealed by the blockchain But in such a case it is doubtful that the chain itself
would be large enough to store such a volume of data Moreover the probative value of the
documents embedded in the blockchain is not necessarily ensured in light of current and
future legislation
The resulting question is ldquowhat good is a blockchain contract if it isnrsquot legally admissiblerdquo
From this standpoint itrsquos easy to see how profoundly the blockchain changes the position of
the different players in the payment chain because more than ever before this will become
a chain of faith
One last thing to consider with regard to the future of payment in 2050 is that all the
developments we have just mentioned will have to take place in real time Within the few
tens or hundreds of milliseconds necessary to process a transaction the following is
essential at the very minimum validate the identity of the contracting parties involved
analyse the risks of fraud or failure customise the terms of the contract For artificial
intelligence to be effective in the fight against fraud it will have to play a key role in
consolidating the terms and conditions of a contract from raw transaction data All things
being equal this is already happening in the full-service collecting process as raw
transaction data is further enriched with financial data In the blockchain-powered
transaction schema this same principle will be at work but for a much larger perimeter of
data mining than whatrsquos needed to cross-reference sales and cash receipt reports
Combining all these challenges calls for innovation in any industry from the youngest
fintechs to the most established players
Blockchain transforming the chain of payment
into a chain of faith
Artificial intelligence will depend on open ecosystems to give transaction data a meaning
copy Limonetik 2017 All rights reserved 26 | P a g e
For the future of payment to evolve almost everything has yet to be donemdashand done
collectively Indeed none of this can be made possible outside the increasingly complex
ecosystems which will combine the most advanced expertise on each topic with sufficiently
powerful computing capability (inevitably to be shared as well) The world of payment in
2050 will rely on open APIs where each transaction will ldquocomposerdquo a package of meaningful
services through a blend of skills that is still hard to fathom today
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 21 | P a g e
The digital revolution will not affect only the act of paying
(the transactions) but also what we pay with (the currency)
the latest being underpinned by social convention
By 2050 innovation will be facing two challenges simultaneously and alternately First of all
mechanisms for interoperability and interconnection will be developed to allow exchanges
on a global scale between countries with dissimilar regulations and potentially different
levels of user acceptance levels of new electronic currencies Secondly the evolution of
electronic money protocols will continue at an accelerated pace in a fiercely competitive
world
As a point of perspective consider the Browser Wars back in the late 1990s After a first
explosive phase Microsoft occupied a dominant position by linking its browser to other
services until the European and US competition authorities revamped the regulations to
allow a minimum level of diversity Will we see Amazon or Google tomorrow distributing its
own currency And what will the consequences be A few years ago no one would have
suspected that Google would create algorithms to influence the production of content in the
way they do today But what about cryptocurrencies All the initiatives will not succeed But
for the next 40 years the pace of innovation will continue to accelerate
2011 1 Bitcoin = $ 100
August 2017 1 Bitcoin = $ 278800
copy Limonetik 2017 All rights reserved 22 | P a g e
In 2015 Frost and Sullivan projected that the profits from B2B online business would grow
to euro67 trillion by 2020 doubling the B2C online market size during the same period The
growing appeal to company buyers of purchasing online and the huge investments by
suppliers in the development of online sales platforms are current proof of this major trend
But B2B e-commerce has little in common with its B2C cousin In the first case a few
specialised buyers purchase wholesale and prices are negotiated between seller and buyer
whereas in B2C prices are imposed on customers Payment is being handled differently as
well Most business-to-business payments are not made through bank cards but through
invoice-based deferred wire-transfer payment
By 2050 the development of automation in industry and manufacturing and in services will
have caused almost all business vendors and suppliers to follow this trend Replenishment
orders will be issued directly by industrial robots and handled through integrated platforms
combining management of logistics and payment Each of these transactions will use a huge
volume of data This data may include specifications of the product or raw material ordered
expected delivery times also also financial information on customers such as their ability to
pay based on the history of previous orders All of these exchanges will be handled by
artificial intelligence to analyse both customer demand and any risk that the customer might
pose to the supplier
AXEL
MOUQUET
WEBHELP
Data Will Make B2B
Online Payment Easier
copy Limonetik 2017 All rights reserved 23 | P a g e
Data will be essential for the development of B2B e-
commerce which will no longer be confined to the sole
bilateral relationship between customer and supplier
We will witness the development of complex ecosystems that not only allow suppliers and
customers to collaborate better but also to rely on third parties for managing certain risks
Of course nothing will prevent suppliers from using online credit insurance services to
guarantee that the goods they manufacture will be paid for But the robotisation of the
economy could lead to another type of scenario which is already happening in some
business sectors For instance for each order made automatically current transaction and
transaction history data is used to define the most appropriate terms of payment to
minimise the risk of cashflow problems for all players in the industrial chain The sequence of
purchase orders can be full automated by successive triggers according to a strategy of
absolutely zero stock relying on a more extended if not global network of business
partners
The value of B2B electronic payments in
the US in 2020 is expected to reach
$1132 billion
copy Limonetik 2017 All rights reserved 24 | P a g e
Practices means methodsmdashthe whole payments industry is facing a further paradigm
shift The two leading technologies of the future artificial intelligence and the blockchain
reinforce the need for both ecosystems and open platforms
2050 may seem far away but one certainty is that an entire industry must urgently adapt to
the coming payment revolution The evidence of this has become clear over recent years
the payments sector has undergone more changes in 10 years than in the last two centuries
PricewaterhouseCoopers as quoted by the French magazine Les Echos states that more
than $150 billion will be invested in the fintech industry in the next three to five years to
prepare for the payments industry of tomorrow This revolution is all the more earthshaking
since it affects (or will affect) all the components and core assets of the payment value
chain Biometric identification and connected objects will reinvent not only payment tools
but also what we pay for and what we pay with As cryptographic currencies become more
widespread we are likely to witness the creation of new private currencies that will act as a
partial alternative to established institutions Yet other channels are already being explored
that are not directly monetary These would tap into the programming potential of the
blockchain in all industries Blockchain technology can be used to validate escrow
agreements or deeds of sale (real estate) protect confidential data (healthcare) or secure
automatic exchanges between computers (eg IoT sensors networks) All of these
capabilities can be combined The electronic data-rich transaction schema so far confined to
the exchange of monetary value is about to be applicable to any kind of information
exchange in the future
Conclusion
2050 so far away yet so close
copy Limonetik 2017 All rights reserved 25 | P a g e
This complete restructuring will cause the payment industry to face unprecedented
challenges So far transactional information has been more or less limited to monetary
amounts an account number and potentially a confidence score Blockchain technology
involves embedding a much larger volume of data from a great many more sources than are
used today In this operating mode the transaction data behind a customer order on an
online marketplace would include in addition to the price of the product information on the
sellerrsquos capacity to produce guarantees of the buyerrsquos solvency terms and conditions of
purchase and sale by the middleman and potentially the information required to pre-
program the different logistical steps of delivery All this data would be part of the
ldquocontractrdquo sealed by the blockchain But in such a case it is doubtful that the chain itself
would be large enough to store such a volume of data Moreover the probative value of the
documents embedded in the blockchain is not necessarily ensured in light of current and
future legislation
The resulting question is ldquowhat good is a blockchain contract if it isnrsquot legally admissiblerdquo
From this standpoint itrsquos easy to see how profoundly the blockchain changes the position of
the different players in the payment chain because more than ever before this will become
a chain of faith
One last thing to consider with regard to the future of payment in 2050 is that all the
developments we have just mentioned will have to take place in real time Within the few
tens or hundreds of milliseconds necessary to process a transaction the following is
essential at the very minimum validate the identity of the contracting parties involved
analyse the risks of fraud or failure customise the terms of the contract For artificial
intelligence to be effective in the fight against fraud it will have to play a key role in
consolidating the terms and conditions of a contract from raw transaction data All things
being equal this is already happening in the full-service collecting process as raw
transaction data is further enriched with financial data In the blockchain-powered
transaction schema this same principle will be at work but for a much larger perimeter of
data mining than whatrsquos needed to cross-reference sales and cash receipt reports
Combining all these challenges calls for innovation in any industry from the youngest
fintechs to the most established players
Blockchain transforming the chain of payment
into a chain of faith
Artificial intelligence will depend on open ecosystems to give transaction data a meaning
copy Limonetik 2017 All rights reserved 26 | P a g e
For the future of payment to evolve almost everything has yet to be donemdashand done
collectively Indeed none of this can be made possible outside the increasingly complex
ecosystems which will combine the most advanced expertise on each topic with sufficiently
powerful computing capability (inevitably to be shared as well) The world of payment in
2050 will rely on open APIs where each transaction will ldquocomposerdquo a package of meaningful
services through a blend of skills that is still hard to fathom today
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 22 | P a g e
In 2015 Frost and Sullivan projected that the profits from B2B online business would grow
to euro67 trillion by 2020 doubling the B2C online market size during the same period The
growing appeal to company buyers of purchasing online and the huge investments by
suppliers in the development of online sales platforms are current proof of this major trend
But B2B e-commerce has little in common with its B2C cousin In the first case a few
specialised buyers purchase wholesale and prices are negotiated between seller and buyer
whereas in B2C prices are imposed on customers Payment is being handled differently as
well Most business-to-business payments are not made through bank cards but through
invoice-based deferred wire-transfer payment
By 2050 the development of automation in industry and manufacturing and in services will
have caused almost all business vendors and suppliers to follow this trend Replenishment
orders will be issued directly by industrial robots and handled through integrated platforms
combining management of logistics and payment Each of these transactions will use a huge
volume of data This data may include specifications of the product or raw material ordered
expected delivery times also also financial information on customers such as their ability to
pay based on the history of previous orders All of these exchanges will be handled by
artificial intelligence to analyse both customer demand and any risk that the customer might
pose to the supplier
AXEL
MOUQUET
WEBHELP
Data Will Make B2B
Online Payment Easier
copy Limonetik 2017 All rights reserved 23 | P a g e
Data will be essential for the development of B2B e-
commerce which will no longer be confined to the sole
bilateral relationship between customer and supplier
We will witness the development of complex ecosystems that not only allow suppliers and
customers to collaborate better but also to rely on third parties for managing certain risks
Of course nothing will prevent suppliers from using online credit insurance services to
guarantee that the goods they manufacture will be paid for But the robotisation of the
economy could lead to another type of scenario which is already happening in some
business sectors For instance for each order made automatically current transaction and
transaction history data is used to define the most appropriate terms of payment to
minimise the risk of cashflow problems for all players in the industrial chain The sequence of
purchase orders can be full automated by successive triggers according to a strategy of
absolutely zero stock relying on a more extended if not global network of business
partners
The value of B2B electronic payments in
the US in 2020 is expected to reach
$1132 billion
copy Limonetik 2017 All rights reserved 24 | P a g e
Practices means methodsmdashthe whole payments industry is facing a further paradigm
shift The two leading technologies of the future artificial intelligence and the blockchain
reinforce the need for both ecosystems and open platforms
2050 may seem far away but one certainty is that an entire industry must urgently adapt to
the coming payment revolution The evidence of this has become clear over recent years
the payments sector has undergone more changes in 10 years than in the last two centuries
PricewaterhouseCoopers as quoted by the French magazine Les Echos states that more
than $150 billion will be invested in the fintech industry in the next three to five years to
prepare for the payments industry of tomorrow This revolution is all the more earthshaking
since it affects (or will affect) all the components and core assets of the payment value
chain Biometric identification and connected objects will reinvent not only payment tools
but also what we pay for and what we pay with As cryptographic currencies become more
widespread we are likely to witness the creation of new private currencies that will act as a
partial alternative to established institutions Yet other channels are already being explored
that are not directly monetary These would tap into the programming potential of the
blockchain in all industries Blockchain technology can be used to validate escrow
agreements or deeds of sale (real estate) protect confidential data (healthcare) or secure
automatic exchanges between computers (eg IoT sensors networks) All of these
capabilities can be combined The electronic data-rich transaction schema so far confined to
the exchange of monetary value is about to be applicable to any kind of information
exchange in the future
Conclusion
2050 so far away yet so close
copy Limonetik 2017 All rights reserved 25 | P a g e
This complete restructuring will cause the payment industry to face unprecedented
challenges So far transactional information has been more or less limited to monetary
amounts an account number and potentially a confidence score Blockchain technology
involves embedding a much larger volume of data from a great many more sources than are
used today In this operating mode the transaction data behind a customer order on an
online marketplace would include in addition to the price of the product information on the
sellerrsquos capacity to produce guarantees of the buyerrsquos solvency terms and conditions of
purchase and sale by the middleman and potentially the information required to pre-
program the different logistical steps of delivery All this data would be part of the
ldquocontractrdquo sealed by the blockchain But in such a case it is doubtful that the chain itself
would be large enough to store such a volume of data Moreover the probative value of the
documents embedded in the blockchain is not necessarily ensured in light of current and
future legislation
The resulting question is ldquowhat good is a blockchain contract if it isnrsquot legally admissiblerdquo
From this standpoint itrsquos easy to see how profoundly the blockchain changes the position of
the different players in the payment chain because more than ever before this will become
a chain of faith
One last thing to consider with regard to the future of payment in 2050 is that all the
developments we have just mentioned will have to take place in real time Within the few
tens or hundreds of milliseconds necessary to process a transaction the following is
essential at the very minimum validate the identity of the contracting parties involved
analyse the risks of fraud or failure customise the terms of the contract For artificial
intelligence to be effective in the fight against fraud it will have to play a key role in
consolidating the terms and conditions of a contract from raw transaction data All things
being equal this is already happening in the full-service collecting process as raw
transaction data is further enriched with financial data In the blockchain-powered
transaction schema this same principle will be at work but for a much larger perimeter of
data mining than whatrsquos needed to cross-reference sales and cash receipt reports
Combining all these challenges calls for innovation in any industry from the youngest
fintechs to the most established players
Blockchain transforming the chain of payment
into a chain of faith
Artificial intelligence will depend on open ecosystems to give transaction data a meaning
copy Limonetik 2017 All rights reserved 26 | P a g e
For the future of payment to evolve almost everything has yet to be donemdashand done
collectively Indeed none of this can be made possible outside the increasingly complex
ecosystems which will combine the most advanced expertise on each topic with sufficiently
powerful computing capability (inevitably to be shared as well) The world of payment in
2050 will rely on open APIs where each transaction will ldquocomposerdquo a package of meaningful
services through a blend of skills that is still hard to fathom today
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 23 | P a g e
Data will be essential for the development of B2B e-
commerce which will no longer be confined to the sole
bilateral relationship between customer and supplier
We will witness the development of complex ecosystems that not only allow suppliers and
customers to collaborate better but also to rely on third parties for managing certain risks
Of course nothing will prevent suppliers from using online credit insurance services to
guarantee that the goods they manufacture will be paid for But the robotisation of the
economy could lead to another type of scenario which is already happening in some
business sectors For instance for each order made automatically current transaction and
transaction history data is used to define the most appropriate terms of payment to
minimise the risk of cashflow problems for all players in the industrial chain The sequence of
purchase orders can be full automated by successive triggers according to a strategy of
absolutely zero stock relying on a more extended if not global network of business
partners
The value of B2B electronic payments in
the US in 2020 is expected to reach
$1132 billion
copy Limonetik 2017 All rights reserved 24 | P a g e
Practices means methodsmdashthe whole payments industry is facing a further paradigm
shift The two leading technologies of the future artificial intelligence and the blockchain
reinforce the need for both ecosystems and open platforms
2050 may seem far away but one certainty is that an entire industry must urgently adapt to
the coming payment revolution The evidence of this has become clear over recent years
the payments sector has undergone more changes in 10 years than in the last two centuries
PricewaterhouseCoopers as quoted by the French magazine Les Echos states that more
than $150 billion will be invested in the fintech industry in the next three to five years to
prepare for the payments industry of tomorrow This revolution is all the more earthshaking
since it affects (or will affect) all the components and core assets of the payment value
chain Biometric identification and connected objects will reinvent not only payment tools
but also what we pay for and what we pay with As cryptographic currencies become more
widespread we are likely to witness the creation of new private currencies that will act as a
partial alternative to established institutions Yet other channels are already being explored
that are not directly monetary These would tap into the programming potential of the
blockchain in all industries Blockchain technology can be used to validate escrow
agreements or deeds of sale (real estate) protect confidential data (healthcare) or secure
automatic exchanges between computers (eg IoT sensors networks) All of these
capabilities can be combined The electronic data-rich transaction schema so far confined to
the exchange of monetary value is about to be applicable to any kind of information
exchange in the future
Conclusion
2050 so far away yet so close
copy Limonetik 2017 All rights reserved 25 | P a g e
This complete restructuring will cause the payment industry to face unprecedented
challenges So far transactional information has been more or less limited to monetary
amounts an account number and potentially a confidence score Blockchain technology
involves embedding a much larger volume of data from a great many more sources than are
used today In this operating mode the transaction data behind a customer order on an
online marketplace would include in addition to the price of the product information on the
sellerrsquos capacity to produce guarantees of the buyerrsquos solvency terms and conditions of
purchase and sale by the middleman and potentially the information required to pre-
program the different logistical steps of delivery All this data would be part of the
ldquocontractrdquo sealed by the blockchain But in such a case it is doubtful that the chain itself
would be large enough to store such a volume of data Moreover the probative value of the
documents embedded in the blockchain is not necessarily ensured in light of current and
future legislation
The resulting question is ldquowhat good is a blockchain contract if it isnrsquot legally admissiblerdquo
From this standpoint itrsquos easy to see how profoundly the blockchain changes the position of
the different players in the payment chain because more than ever before this will become
a chain of faith
One last thing to consider with regard to the future of payment in 2050 is that all the
developments we have just mentioned will have to take place in real time Within the few
tens or hundreds of milliseconds necessary to process a transaction the following is
essential at the very minimum validate the identity of the contracting parties involved
analyse the risks of fraud or failure customise the terms of the contract For artificial
intelligence to be effective in the fight against fraud it will have to play a key role in
consolidating the terms and conditions of a contract from raw transaction data All things
being equal this is already happening in the full-service collecting process as raw
transaction data is further enriched with financial data In the blockchain-powered
transaction schema this same principle will be at work but for a much larger perimeter of
data mining than whatrsquos needed to cross-reference sales and cash receipt reports
Combining all these challenges calls for innovation in any industry from the youngest
fintechs to the most established players
Blockchain transforming the chain of payment
into a chain of faith
Artificial intelligence will depend on open ecosystems to give transaction data a meaning
copy Limonetik 2017 All rights reserved 26 | P a g e
For the future of payment to evolve almost everything has yet to be donemdashand done
collectively Indeed none of this can be made possible outside the increasingly complex
ecosystems which will combine the most advanced expertise on each topic with sufficiently
powerful computing capability (inevitably to be shared as well) The world of payment in
2050 will rely on open APIs where each transaction will ldquocomposerdquo a package of meaningful
services through a blend of skills that is still hard to fathom today
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 24 | P a g e
Practices means methodsmdashthe whole payments industry is facing a further paradigm
shift The two leading technologies of the future artificial intelligence and the blockchain
reinforce the need for both ecosystems and open platforms
2050 may seem far away but one certainty is that an entire industry must urgently adapt to
the coming payment revolution The evidence of this has become clear over recent years
the payments sector has undergone more changes in 10 years than in the last two centuries
PricewaterhouseCoopers as quoted by the French magazine Les Echos states that more
than $150 billion will be invested in the fintech industry in the next three to five years to
prepare for the payments industry of tomorrow This revolution is all the more earthshaking
since it affects (or will affect) all the components and core assets of the payment value
chain Biometric identification and connected objects will reinvent not only payment tools
but also what we pay for and what we pay with As cryptographic currencies become more
widespread we are likely to witness the creation of new private currencies that will act as a
partial alternative to established institutions Yet other channels are already being explored
that are not directly monetary These would tap into the programming potential of the
blockchain in all industries Blockchain technology can be used to validate escrow
agreements or deeds of sale (real estate) protect confidential data (healthcare) or secure
automatic exchanges between computers (eg IoT sensors networks) All of these
capabilities can be combined The electronic data-rich transaction schema so far confined to
the exchange of monetary value is about to be applicable to any kind of information
exchange in the future
Conclusion
2050 so far away yet so close
copy Limonetik 2017 All rights reserved 25 | P a g e
This complete restructuring will cause the payment industry to face unprecedented
challenges So far transactional information has been more or less limited to monetary
amounts an account number and potentially a confidence score Blockchain technology
involves embedding a much larger volume of data from a great many more sources than are
used today In this operating mode the transaction data behind a customer order on an
online marketplace would include in addition to the price of the product information on the
sellerrsquos capacity to produce guarantees of the buyerrsquos solvency terms and conditions of
purchase and sale by the middleman and potentially the information required to pre-
program the different logistical steps of delivery All this data would be part of the
ldquocontractrdquo sealed by the blockchain But in such a case it is doubtful that the chain itself
would be large enough to store such a volume of data Moreover the probative value of the
documents embedded in the blockchain is not necessarily ensured in light of current and
future legislation
The resulting question is ldquowhat good is a blockchain contract if it isnrsquot legally admissiblerdquo
From this standpoint itrsquos easy to see how profoundly the blockchain changes the position of
the different players in the payment chain because more than ever before this will become
a chain of faith
One last thing to consider with regard to the future of payment in 2050 is that all the
developments we have just mentioned will have to take place in real time Within the few
tens or hundreds of milliseconds necessary to process a transaction the following is
essential at the very minimum validate the identity of the contracting parties involved
analyse the risks of fraud or failure customise the terms of the contract For artificial
intelligence to be effective in the fight against fraud it will have to play a key role in
consolidating the terms and conditions of a contract from raw transaction data All things
being equal this is already happening in the full-service collecting process as raw
transaction data is further enriched with financial data In the blockchain-powered
transaction schema this same principle will be at work but for a much larger perimeter of
data mining than whatrsquos needed to cross-reference sales and cash receipt reports
Combining all these challenges calls for innovation in any industry from the youngest
fintechs to the most established players
Blockchain transforming the chain of payment
into a chain of faith
Artificial intelligence will depend on open ecosystems to give transaction data a meaning
copy Limonetik 2017 All rights reserved 26 | P a g e
For the future of payment to evolve almost everything has yet to be donemdashand done
collectively Indeed none of this can be made possible outside the increasingly complex
ecosystems which will combine the most advanced expertise on each topic with sufficiently
powerful computing capability (inevitably to be shared as well) The world of payment in
2050 will rely on open APIs where each transaction will ldquocomposerdquo a package of meaningful
services through a blend of skills that is still hard to fathom today
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 25 | P a g e
This complete restructuring will cause the payment industry to face unprecedented
challenges So far transactional information has been more or less limited to monetary
amounts an account number and potentially a confidence score Blockchain technology
involves embedding a much larger volume of data from a great many more sources than are
used today In this operating mode the transaction data behind a customer order on an
online marketplace would include in addition to the price of the product information on the
sellerrsquos capacity to produce guarantees of the buyerrsquos solvency terms and conditions of
purchase and sale by the middleman and potentially the information required to pre-
program the different logistical steps of delivery All this data would be part of the
ldquocontractrdquo sealed by the blockchain But in such a case it is doubtful that the chain itself
would be large enough to store such a volume of data Moreover the probative value of the
documents embedded in the blockchain is not necessarily ensured in light of current and
future legislation
The resulting question is ldquowhat good is a blockchain contract if it isnrsquot legally admissiblerdquo
From this standpoint itrsquos easy to see how profoundly the blockchain changes the position of
the different players in the payment chain because more than ever before this will become
a chain of faith
One last thing to consider with regard to the future of payment in 2050 is that all the
developments we have just mentioned will have to take place in real time Within the few
tens or hundreds of milliseconds necessary to process a transaction the following is
essential at the very minimum validate the identity of the contracting parties involved
analyse the risks of fraud or failure customise the terms of the contract For artificial
intelligence to be effective in the fight against fraud it will have to play a key role in
consolidating the terms and conditions of a contract from raw transaction data All things
being equal this is already happening in the full-service collecting process as raw
transaction data is further enriched with financial data In the blockchain-powered
transaction schema this same principle will be at work but for a much larger perimeter of
data mining than whatrsquos needed to cross-reference sales and cash receipt reports
Combining all these challenges calls for innovation in any industry from the youngest
fintechs to the most established players
Blockchain transforming the chain of payment
into a chain of faith
Artificial intelligence will depend on open ecosystems to give transaction data a meaning
copy Limonetik 2017 All rights reserved 26 | P a g e
For the future of payment to evolve almost everything has yet to be donemdashand done
collectively Indeed none of this can be made possible outside the increasingly complex
ecosystems which will combine the most advanced expertise on each topic with sufficiently
powerful computing capability (inevitably to be shared as well) The world of payment in
2050 will rely on open APIs where each transaction will ldquocomposerdquo a package of meaningful
services through a blend of skills that is still hard to fathom today
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 26 | P a g e
For the future of payment to evolve almost everything has yet to be donemdashand done
collectively Indeed none of this can be made possible outside the increasingly complex
ecosystems which will combine the most advanced expertise on each topic with sufficiently
powerful computing capability (inevitably to be shared as well) The world of payment in
2050 will rely on open APIs where each transaction will ldquocomposerdquo a package of meaningful
services through a blend of skills that is still hard to fathom today
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 27 | P a g e
Limonetik is a full-service aggregator in the payments ecosystem that proposes to
PSPs acquirers international merchants and online marketplaces to easily access via
a unique API to a large panel of international payment methods and advanced
services from accounting reconciliation currency conversion and regulation
compliance
In 2015 Gartner awarded Limonetik with the badge of ldquoCool Vendorrdquo as a result of its
ldquoone- stoprdquo innovative and creative technical solutions which have real and positive
impact on its clientsrsquo businesses
Limonetik was formed in 2008 from a ldquocontradictory analysisrdquo resulting from the
complex challenges of continual development of physical and digital PMs and the
difficulty of using them to pay for goods and services online To face these challenges
Limonetik simplifies and streamlines the entire payment process playing the role as
facilitator and integrator for all the parties in the value chain PSPs PMs Tier 1 amp Tier
2 merchants and online marketplaces
Limonetik provides an on-demand full-service offer including collecting flow
management reconciliation etc Limonetik can also create new PMs like loyalty
program points prepaid solutions e-wallets etc merchants can thus turn their own
payment methods into useful marketing tools to enhance user experience
Limonetikrsquos solutions are global and our reach is International allowing us to
facilitate ldquocross- borderrdquo transactions in any currency
About Limonetik
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 28 | P a g e
Secure Trading is one of Europersquos leading independent payment management companies The firm
helps online businesses succeed by providing cutting-edge acquiring security and processing
technology world-class expertise and a culture dedicated to trust Secure Trading has more than 20
yearsrsquo experience in the payment industry
From its roots as a robust and secure payment processing company to its best-of-breed acquiring
and cybersecurity services today Secure Trading is a one stop shop for payment services and has
continually evolved to meet the ever-changing needs of online businesses
Today Secure Trading is focused on speed and simplicity for its merchants ndash it offers a full cross-
border acquiring service across Europe and the US
Webhelp Payment Services a Payment Institution is one of the best-performing FinTech companies
on the market
With unique positioning in the industry specialising in B2B transactions in France and internationally
the company generates more than 80 percent of its business volume worldwide
Today more than 300 customers from various business sectors have entrusted Webhelp Payment
Services with the end-to-end management of a transaction volume that in 2016 exceeded euro1 billion
making the company one of Europersquos leading B2B payment services
Webhelp Payment Services is present in more than 30 countries via 10 local offices in Europe North
Africa and North America
Secure Trading
Webhelp Payment services
About our
partners for the
eBook
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 29 | P a g e
EBRC (European Business Reliance Centre) was founded in 2000 in order to meet the challenges of
the digital economy to ensure its safety and to become a European IT competence centre for the
management of sensitive information
As a specialised ICT provider it has a unique worldwide offering with three Data Centres Tier IV
Design amp Facility certified by the Uptime Institute More than 15000msup2 of highly secure and ldquofault-
tolerantrdquo white rooms ensure such high availability of its IT infrastructures that EBRC has been able
to achieve 100 availability in its 17 years of operation
With EBRC clients can benefit from a complete ldquoone-stop-shoprdquo service centre to assist them in their
digital transformation implement tailor-made projects help launch their start-ups or set up their
activities at the heart of the European Union
As a renowned centre of excellence and recognised by more than 60 prestigious certifications and
awards EBRC offers a catalogue of high-quality servicesmdashits ldquoTrusted Services Europerdquomdashwhich
consist of six complementary strategic offerings Advisory Cloud Computing Security Business
Continuity Data Centre and Managed Services The company addresses an international and
demanding audience in sectors such as Finance FinTech Health Life Sciences Government and
Institutions Defence RegTech Media as well as Space (terrestrial observation)
With an integrated offering EBRC simplifies the implementation of critical projects reduces their
lead times and ensures the smooth running of operations To ensure these objectives and deliver the
utmost level of service that is measurable and consistent EBRC has adopted the highest standards
ISO 27001 ISO 27018 ISO 20000 ISO 22301 ISO 9001 ISO 14001 ISO 50001 and PCI DSS Level 1
CSA (Cloud Security Alliance)
Our thanks go to Gilles Grapinet Angelo Caci Seacutebastien Descours Philippe Marquetty Alexandre
Gonthier Jean-Franccedilois Hugon Laurent Dhaeyer Franccedilois Veron Axel Mouquet Paul Philipon-
Dollet CEZAIRE Conseil and Jeff Styler AXESSIO Consulting for their contribution to this Limonetikrsquos
eBook
EBRC
Acknowledgments
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 30 | P a g e
LrsquoExpress ndash LrsquoExpansion - 1995-2015 lexplosion du e-commerce en 10 dates ndash 8 juin 2015
RetailMeNot Center for Retail Research 2017
Forrester Research Online Cross Border Retail Forecast 2016-2021
Rapport 2012 laquo Lrsquoavenir des moyens de paiement en France raquo Feacutedeacuteration Bancaire Franccedilaise
IHS Markit 2017
The Economist Intelligence Unit 2014
Juniper Research
Observatoire laquo les Franccedilais et leur carte raquo Echangeur BNB Paribas Personal Finance 2016
Zebra 2017 Retail Vision Study
Observatoire 2016 laquo Les Franccedilais et leur carte raquo Centre drsquoeacutetudes BNP Paribas Personal finance
Cisco Visual Networking Index 2017
Gartner Forecast - Janvier 2017
Cisco citeacute par Yale Economic Review novembre 2014
Gartner Forecast (op cit)
Bitcoincom
Forrester Research
Frost amp Sullivan Futur of B2B retailing 2015
LesEchos
photos credit
Photo Freepik 1
Photo Freepik 2
Photo by Nick Jio on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Dose Media on Unsplash
Photo by Tom Ritson on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Vadim Sherbakov on Unsplash
Photo by Benjamin Child on Unsplash
SOURCES
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris
copy Limonetik 2017 All rights reserved 31 | P a g e
eBook
Payments in 2050 amp beyond
wwwlimonetikcom
marketingwwlimonetikcom
Limonetik SAS ndash Siren 501 862 015 RCS Paris France
Headquarter 8- 10 rue Saint Fiacre FR-75002 Paris