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PAYPAL OVERVIEW August 2012

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Page 1: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

PAYPAL OVERVIEW

August 2012

Page 2: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

AGENDA

PayPal OVERVIEW

• What is PayPal and Why Use it?

• How PayPal Works

• PayPal Product Lineup

• Fees

PayPal PAYMENTS

• Overview

• What is PayPal Payments?

• How does it help me?

NEXT STEPS

• Integrate in your Magento Store

• Getting Started

2 CONFIDENTIAL Confidential and Proprietary

Page 3: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

PayPal OVERVIEW

Page 4: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

WHY USE PayPal?

• By adding PayPal as a payment option, businesses can enjoy, on average,

an 18% sales increase1

• PayPal is, on average, up to 14% less expensive than other credit card

processors.1

• More than 110 million customers look for PayPal when purchasing online

• Fast, easy, and secure payment processing

• Comprehensive data and fraud protection

• No hidden or long term fees

1 Based on a study by Ipsos in Q2 2010, a side-by side comparison of PayPal’s processing fees vs. competitors’ processing fees

among 88 randomly selected small and medium-sized businesses processing up to US$15 million per year online.

4 Confidential and Proprietary

Page 5: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

5

PAYPAL ONLINE CHECKOUT SOLUTIONS

Business

needs

PayPal

products that

meet these

needs

Confidential and Proprietary

All-in-one payment

processing

Use PayPal to accept and

process credit cards and

PayPal payments

Mix-and-match

approach

Use PayPal’s gateway your

own merchant account to

process credit cards and

PayPal payments

Accept alternate

payment methods

Add PayPal as a payment

method

PAYPAL PAYMENTS

• STANDARD

• ADVANCED

• PRO

EXPRESS CHECKOUT PAYFLOW

• LINK

• PRO

Page 6: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

6

All-in-one payment

processing

Use PayPal to accept and

process credit cards and

PayPal payments

Mix-and-match

approach

Use PayPal’s gateway and

your own merchant account to

process credit cards and

PayPal payments

Accept alternate

payment methods

Add PayPal as a payment

method

PAYPAL ONLINE CHECKOUT SOLUTIONS

Business

needs

PayPal

products that

meet these

needs

PAYPAL PAYMENTS

• STANDARD

• ADVANCED

• PRO

EXPRESS CHECKOUT

Confidential and Proprietary

PAYFLOW

• LINK

• PRO

Page 7: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

PAYPAL PAYMENTS STANDARD

• No credit application

• No setup or monthly fees

• Buyers don’t need a PayPal account

• Easy to set up – no advanced programming

required

• Simplified compliance

• Compatible with most shopping carts

7 Confidential and Proprietary

PayPal Payments Standard is the easiest way to securely accept credit card

and PayPal payments online.

Page 8: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

Step 1

HOW IT WORKS

9 Confidential and Proprietary

Customers are ready to pay with a credit card or PayPal, and confirm

the order.

Page 9: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

HOW IT WORKS

10 Confidential and Proprietary

They are redirected to the PayPal site to review their purchase details

and payment confirmation.

Step 2

Page 10: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

HOW IT WORKS

11 Confidential and Proprietary

They return to your website.

Step 3

Page 11: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

HOW IT WORKS

12 Confidential and Proprietary

You get paid. (The fun part.)

Step 4

Page 12: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

PAYPAL PAYMENTS ADVANCED

13 Confidential and Proprietary

• No long-term contracts

• No setup or cancellation fees

• Accept credit cards, PayPal,

and Bill Me Later®

• Customers check out on your

website

• Flexible checkout pages

match your look and feel

• Simplified PCI compliance

• Compatible with popular

shopping carts

Create a flexible, professional checkout that lets customers pay by credit card

or debit card without ever leaving your website.

Page 13: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

PAYFLOW LINK

14 Confidential and Proprietary

• Same as PayPal Payments

Advanced, but works with nearly

any merchant account

Page 14: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

HOW IT WORKS: ADVANCED AND

PAYFLOW LINK

15 Confidential and Proprietary

Customers enter their shipping details.

Step 1

Page 15: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

HOW IT WORKS

16 Confidential and Proprietary

They enter their credit card details on your checkout page. They also have

the option to “pay now” with PayPal or “pay later” with Bill Me Later.

Step 2

Page 16: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

HOW IT WORKS

17 Confidential and Proprietary

The payment is processed in seconds behind the scenes.

Step 3

Page 17: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

HOW IT WORKS

18 Confidential and Proprietary

You get paid. (The fun part.)

Step 4

Page 18: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

WHAT IS BILL ME LATER®?

Confidential and Proprietary

Bill Me Later is a PayPal service

A fast, simple and secure way for consumers

to make an online purchase without using a

credit card.

By simply selecting “Bill Me Later” on the

check-out screen, and if approved,

consumers can make a purchase now, and

receive a bill later.

It’s a great way to ease online purchasing

hurdles and make online shopping easier

than ever

Merchants get paid right away

Bill Me

Later gives

customers

more

payment

choices and

flexibility

Page 19: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

Using Bill Me Later is quick and easy:

Confidential and Proprietary

2. Selects “Bill Me Later”

as the payment

method

3. Provides birthday and

last 4 digits of SSN

(and accepts terms)

Receives a bill

later on

1. Customer fills up

their cart

This ease means customers spend more and

buy more often – increasing merchants’ sales

and average order value.

HOW DOES BILL ME LATER® WORK?

Page 20: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

BILL ME LATER® INCREASES SPENDING

AND REPEAT SALES

21 Confidential and Proprietary

In a 3-month period, the Bill Me Later customer

spends about 25% more than the average US

population*

Merchants have see double-digit increases in

repeat sales after implementing Bill Me Later

Build repeat sales and customer loyalty while

attracting new customers

Average order value increases can grow 100-

250% for higher-ticket items and 15-135% for

lower-ticket items

Bill Me Later

motivates

credit-worthy,

savvy

customers to

spend more,

more often 8% Increase

2010-2011

7% Increase

2009-2010

* Source: Internal Bill Me Later research, conducted in 2011.

Page 21: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

22

HOW IT LOOKS: BILL ME LATER® ON

HOSTED CHECKOUT PAGES

• Bill Me Later will be added to the

PayPal section of the embedded page

• This is hosted by PayPal, and the T&Cs

are also hosted by PayPal

(U.S. Buyers only)

Page 22: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

CHECKOUT FLOW – PAGE 1

23 Confidential and Proprietary

• When a shopper selects Bill Me Later®,

they’re taken to a PayPal hosted flow

Sally’s Hats

Page 23: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

CHECKOUT FLOW – PAGE 2

24 Confidential and Proprietary

• The shopper is asked to enter their

DOB, last 4 digits of SSN, and accept

the terms

Page 24: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

CHECKOUT FLOW – PAGE 3:

APPLICATION APPROVED

25 Confidential and Proprietary

• This pop-up window displays if the Bill

Me Later® transaction is approved

Page 25: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

CHECKOUT FLOW – PAGE 4: REVIEW

YOUR INFORMATION & FINISH

26 Confidential and Proprietary

• Review and confirm the purchase

• Customer will be redirected to the

appropriate page on the merchant’s site

Page 26: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

BILL ME LATER – OTHER DETAILS

27 Confidential and Proprietary

• Funds will be deposited into the merchant’s PayPal account in minutes

• Transaction fee will be the same as for other PayPal Payments

• No impact to merchant return policy

• Merchant takes no additional credit risk, we assume losses if shoppers do

not pay off their accounts

• Pre-integrated into Magento for merchants using PayPal Payments

Advanced or Payflow Link

Page 27: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

PAYPAL PAYMENTS PRO

28 Confidential and Proprietary

• No long-term contracts or setup fees

• Completely customizable checkout

• Keep customers on your website

• Compatible with popular shopping carts

• Includes Virtual Terminal

Create the checkout experience that’s right for your customers –

everything from look and feel to back-end integration.

Page 28: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

PAYFLOW PRO

29 Confidential and Proprietary

• Same as PayPal Payments Pro,

but works with nearly any

merchant account

Page 29: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

HOW IT WORKS

30 Confidential and Proprietary

Customers enter their billing and shipping details, then select their

payment method.

Step 1

Page 30: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

HOW IT WORKS

31 Confidential and Proprietary

They enter their credit card details on your checkout page and confirm

the order.

Step 2

Page 31: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

HOW IT WORKS

32 Confidential and Proprietary

The payment is processed.

Step 3

Page 32: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

HOW IT WORKS

33 Confidential and Proprietary

You get paid. (The fun part.)

Step 4

Page 33: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

ALL-IN-ONE SOLUTIONS

34

PayPal’s all-in-one payment solutions let you choose the customization and checkout

options that are right for your business.

* To help merchants simplify PCI compliance, the Transparent Redirect feature must be enabled. Check with your shopping cart provider to determine if they support this feature.

**Requires use of the hosted templates in PayPal Payments Pro. Bill Me Later is subject to credit approval, as determined by the lender, WebBank, Salt Lake City, Utah.

Confidential and Proprietary

*

**

Page 34: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

ALTERNATE

PAYMENT METHODS

Page 35: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

36

All-in-one payment

processing

Use PayPal to accept and

process credit cards and

PayPal payments

Mix-and-match

approach

Use PayPal’s gateway and

your own merchant account to

process credit cards and

PayPal payments

Accept alternate

payment methods

Add PayPal as a payment

method

PAYPAL ONLINE CHECKOUT SOLUTIONS

Business

needs

PayPal

products that

meet these

needs

PAYPAL PAYMENTS

• STANDARD

• ADVANCED

• PRO

EXPRESS CHECKOUT

Confidential and Proprietary

PAYFLOW

• LINK

• PRO

Page 36: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

EXPRESS CHECKOUT

If you already accept credit cards online, you can also accept PayPal by

adding the Express Checkout button to your Magento store.

In a recent PayPal survey, more than 80% of businesses noticed a bump in

sales after adding PayPal Express Checkout.1

• Sales increase on average 18% after adding PayPal2

• Buyers like the ease and security of PayPal

• Low transaction fee and no monthly charge

• It also works for mobile websites and apps

37 Confidential and Proprietary

1 July 2011 Ipsos Public Affairs poll conducted on behalf of PayPal. Eight in 10 merchants (83%) have noticed a bump in sales since

adding PayPal’s Express Checkout service, while just 17% say they haven’t noticed an increase.

2 In an independent survey by Ipsos Public Affairs in July 2010, online merchants reported an average 18% increase in sales since adding

PayPal Express Checkout.

Page 37: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

Step 1

A customer selects an

item on your mobile-

optimized website.

MOBILE EXPRESS CHECKOUT Any business with a mobile site should consider implementing Mobile

Express Checkout.

Confidential and Proprietary 38

Step 2

The customer decides to

check out with PayPal

and logs in.

Step 3

The customer confirms

her shipping address

and payment method

and completes the order.

Step 4

You get paid.

(The fun part.)

Mobile Express Checkout:

• Functions on a

smartphone just like it

does when paying for

items on a business’s

website

• Leverages existing

Express Checkout API to

simplify integration

• Improves conversions by

offering mobile payments

and expanding sales of

digital goods

Page 38: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

EXPANDING

BEYOND ONLINE

CHECKOUT

Page 39: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

PAYPAL PAYMENTS: A SINGLE PRODUCT

WITH SEVERAL FREE FEATURES

40 Confidential and Proprietary

HOWEVER YOU DO BUSINESS, PAYPAL GETS YOU PAID.

“Having a one-stop shop offering

options and flexibility makes it

easier for me. I get a full range of

features that I can use now or at

some point down the road.”

– Owner of small architecture firm

One easy solution for all your payments

Page 40: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

COOL NEW FEATURES

Online Checkout

PayPal Payments tiers (Standard, Advanced, Pro) provide

options for the online checkout experience that’s right for

your business and your customers.

41

All PayPal Payments solutions come with access to innovative features:

Confidential and Proprietary

PayPal Here

This new feature includes a portable card reader device and

merchant app, so you can accept any form of payment on

your smartphone and never miss a sales opportunity.

Page 41: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

COOL NEW FEATURES

Invoicing – PayPal Invoicing is a useful tool that makes it

easy for you to create and send professional invoices to

your customers, helping you get paid faster.

Mobile Solutions – You can optimize your website to

create a mobile-friendly checkout experience and send

invoices that customers can pay from mobile devices.

Debit Card – The PayPal Debit MasterCard® lets you

spend the money in your PayPal account by withdrawing

cash at ATMs or purchasing items wherever Debit

MasterCard is accepted.

42

All PayPal Payments solutions come with access to innovative features:

Confidential and Proprietary

Page 42: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

43 Confidential and Proprietary

HOW PAYPAL HERE WORKS

Step 1

Open the

app and

plug in the

reader.

Step 2

Ring up the

order and click

the Charge

button.

Step 3

Ask the customer

how they want to pay.

If they choose a card,

simply swipe it.

Step 4

Hand the customer

the phone to sign –

they can choose how

to get the receipt.

Page 43: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

FEES

44 Confidential and Proprietary

Page 44: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

NEXT STEPS

Page 45: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

MAGENTO - CONFIGURING PAYPAL

System -> Configuration -> Payment Methods

Page 46: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

MAGENTO - SELECT YOUR PAYPAL

SOLUTION

Page 47: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

ENABLE PAYPAL PAYMENTS ADVANCED

Enter your Payflow

credentials

“Enable” and Save Config

Page 48: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

ADDITIONAL SETTINGS –

PAYPAL PAYMENTS ADVANCED

Page 49: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

CONFIGURING PAYPAL EXPRESS

CHECKOUT (MAGENTO GO)

Page 50: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

CONFIGURING PAYPAL EXPRESS

CHECKOUT (MAGENTO EE/CE)

Page 51: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

SUMMARY

Choose the online checkout solution that’s right for your business:

All-in-One Solutions

• PayPal Payments Standard

• PayPal Payments Advanced

• PayPal Payments Pro

Payment Gateways

• Payflow Link

• Payflow Pro

Alternate Payment Method

• Express Checkout

PayPal Payments is now available, including:

• Online checkout products listed above

• New mobile payment solution: PayPal Here

• Other free features to help you get paid – online and offline

52 Confidential and Proprietary

Page 52: PAYPAL OVERVIEW - Magentoinfo2.magento.com/rs/magentoenterprise/images/PayPalWebinar.pdf · Any business with a mobile site should consider implementing Mobile Express Checkout. 38

QUESTIONS?

To Get Started Using PayPal in your Magento

Store, Visit

www.magento.com/setup-paypal

53 CONFIDENTIAL Confidential and Proprietary