pba12101 – management principles and practices objective: to
TRANSCRIPT
PBA12101 – Management Principles and Practices Objective:
To make students understanding the basic managerial skills, talents towards successfully
managing the corporate and its application in growing industries
Unit
Topics No of
hours
INTRODUCTION TO MANAGEMENT:
Management –Definition, Nature and Scope
1 Functions and Levels of management
8
Evolution of management thought
Mintzberg‟s Management Roles
Organisation, Global, Social and ethical environment
PLANNING & FORECASTING:
Planning - Nature, Importance,
Types and Process of planning
2 Vision, Mission and Objectives,
8
Strategies and Policies,
Planning premises and Forecasting
Management By Objectives (MBO)
Decision Making
ORGANIZING & STAFFING:
Organizing – Nature, Purpose - Organizational structure
Span of control - Line & staff functions
3 Authority & Responsibility
8
Centralization and decentralization
Delegation of authority
Human Resource Planning
Recruitment & Selection
DIRECTING & COORDINATION:
Nature and Purpose of Directing
Elements of directing
4 Leadership qualities & styles
8
Motivation and Theories of Motivation
Morale and discipline
Nature & purpose of coordination
Techniques of coordination.
CONTROLLING AND CONTEMPORARY TRENDS IN
MANAGEMENT:
Objectives and process of control
Controlling Techniques
5 Role of information in control 8
Performance standard
Measurement of performance
Emerging forms of organization
Organizational change
TOTAL 40
References: Koontz Harold &N Weihrich Heinz(2004), „ Essentials of Management An International
Perspective‟, 6th
edition, Tata McGraw Hill.
Heinz Weihrich, Mark.V.Cannice & Harold Koontz Management (2008), „A global and
Entrepreneurial Perspective‟, 10th
edition, Tata McGraw Hill.
Hellriegel, Jackson & Slocum (2007), „Management A Competency
Based Approach‟,10th
edition, Thomson South Western. Peter F.Drucker(2006), „Managing for Results‟, Elsevier, Second edition, 4e
Palgrave Macmillan.
P C Tripathi P N Reddy (2006), „ Principles of Management‟, 4th
edition, Tata
McGraw Hill.
J S Chandan (1997), „Management Concepts and Strategies‟, 2nd
edition,
Vikas Publishing House Pvt Ltd.
S.K. Mandal (2006), „Fundamentals of Business‟, 2nd
edition, Jaico publishing House.
PBA12102 – Managerial Economics Objective:
To introduce a comprehensive theoretical and empirical treatment of the nature, functions
of Economic Analysis in Decision Making Process, and to introduce basic theories of Economic
Ideas and its applications and to understand the relationship between pricing behaviour and
market condition.
Unit
Topics No of
hours
Consumer Behaviour and Demand Decisions
Market Processes
Markets as Buying & Selling Environments
Consumer Behaviour
The Goods Market:The Force of Demand
1 Demand Function 10
The Force of Supply
Supply Function
the role of Price
Public goods and Market Failures.
Elasticity Measurements
Demand Estimation and Forecasting: Demand Estimation by
Regression Method
Production and Cost Decisions
Types of Firms
Factors of production or inputs
Production Function
Returns to an Input
2 Returns to Scale 7
Isoquants and Iso-costs
Cost Function
The market period
The short run ,the long run
Economies of Scope
Sources of Economics of Scale and Scope
Market and Competitive Analysis
3 Competitor Identification and Market Definition
10
Measuring Market Structure
Market Structure and Competition
Perfect and Monopolistic Competition
Monopoly
Oligopoly
Profit Maximization principle
Pricing Strategy
Pricing under Discriminating Monopoly
Pricing under collusive and Non-collusive Oligopoly
Cost Plus Pricing
4 Marginal or Incremental Pricing 6
Product Line Pricing
Differential Pricing ,Pioneer Pricing
Skimming and Penetrating Pricing
Cyclical Pricing ,Export Pricing
Advertising and Pricing.
Macroeconomic Indicators
Measuring National Income
Aggregate Demand and Aggregate Supply function
Monetary Policy of RBI
Inflation , Deflation
Economic Indicator ,GDP,GNP 12
5 WPI ,PPI
Business Cycles ,Fiscal Policy
Balance of Payments
Equilibrium and disequilibrium in BOP.
Reference:
John Sloman and Mark Sutcliffe (2004), „Economics for Business‟, 3rd Edition, Pearson
publications, New Delhi
Olivier Blanchard (2007), „Macroeconomics‟, 4th
Edition, Pearson Publications, New
Delhi.
William J. Baumol, Alan S. Blinder(2006), “Micro Economics – Principles and policy”,
9th
Edition, Cengage Learnings,.
A. Koutsoyiannis (2010), “Modern Micro Economics”, International Edition, Macmillan
Publication.
N. Gregory Mankiw (2006), “Principles of Micro Economics”, 4th
Edition, Cengage
publication.
Besanko. D et al (2008), “Economics of Strategy”, 3rd
Edition, Wiley India Edition,
PBA12103 - Organisational Behaviour Objective:
This course will enable students to describe specific theories related to perception,
Motivation, leadership, and organizational change. They can demonstrate effective teamwork
behaviour. It will help them evaluate methods of motivating and rewarding individuals and group
and integrate, group, and organizational level concepts.
Unit Topics
No.of.Ho
urs
Meaning of OB
Need and importance of organizational behavior
1 Nature and scope 8
Contributing disciplines
OB Model
Challenges and Opportunities for OB
Foundations of individual behavior
Personality
Types
Factors influencing personality
Theories-Personality traits
2 Attitude
9
Measurement
Formation
Components
Learning
Types of learners
The learning process
Learning theories.
Motivation ,Types & Theories
Leadership ,Types Theories ,leadership styles
Emotions
Emotional labour
3 Emotional intelligence ,Theories 10
Perceptions, Importance ,Factors influencing perception
Interpersonal perception
Job satisfaction , Determinants , Measurements
Foundations of group behavior
Classifications, stages of group development, group
4 dynamics 9
Group decision making techniques
Teams, Types of teams Creating effective teams
Sources of power, Power centers, Power and Politics.
Organizational culture and climate
Factors affecting organizational climate , Importance
Stress , Work Stressors 9
Prevention and Management of stress
5
Balancing work and Life.
Organizational development ,Characteristics, Objectives
Organizational effectiveness.
Total hours 45
References:
Stephen P.Robbins (2008), „Organizational behavior,PHI Learning‟, 11th
edition Pearson
Education.
Fred Luthans (2001), „Organizational behavior‟, 11th
edition, McGraw Hill.
Robbins Stephen P (2006), „Organizational Behaviour‟, 12th Edition, Prentice Hall India)
Pvt Ltd. Mcshane L.Steven VonGlinow Ann Mary Sharma R. Radha(2006), „Organizational
Behaviour‟, 3rd
edition, Tata McGraw Hill.
Luthan Fred(2000), „Organizational Behaviour‟, 8th
edition, Tata McGraw Hill.
Bratton (2005), „Work and Organizational Behaviour‟,2nd
edition, Palgrave Macmillan.
Dwivedi R.S(2006), „ Human Relations and Organisational Behaviour A Global
Perspective‟, 5th Edition Macmillan India Ltd
Sekaran Uma (2006), „Organisational Behaviour‟, 2nd Edition Tata McGraw Hill.
PMA12104 - Statistics for Management Objective:
At the end of the course, the students would get a complete idea in the basic concepts of
statistics for management and their usages to the collection and organizing data and various
measures enables the administrators for surveying and the time series analysis provides an idea
of time management.
Unit Topics No of hours
INTRODUCTION TO STATISTICS
Statistics
Definition
Statistical methods
Organizing data 12
1 Measures of Central Tendency: Mean- Median- Mode- Percentiles-
Quartiles.
Measures of Dispersion: Range- Quartile Deviation-Variance - Standard
Deviation.
Measures of skewness: Bowley‟s coefficient of skewness
Karl Pearson‟s coefficient of skewness.
PROBABILITY AND RANDOM VARIABLES
Probability
Basic definitions – 12
Addition law of probability-
2 Multiplication law of probability conditional probability
Bayes‟ theorem Random variables: Definition-Distribution Functions
Discrete (Binomial& Poisson)
Continuous (Uniform and Normal).
TESTING OF HYPOTHESIS
Introduction of statistical hypothesis
one sample test for means and proportions of large samples (z-test) 12
ANOVA (one and two way classifications).
3 Nonparametric tests Chi-square tests for independence of attributes and goodness of fit
Rank sum test-Kolmogorov Smirnov test for goodness of fit
Mann Whitney U test
Kruskal Wallis test-One sample run test. CORRELATION AND REGRESSION
Correlation Analysis
4 Types of correlation 12
Methods of studying correlation-correlation of grouped data
Rank correlation
Regression Analysis.
TIME SERIES ANALYSIS AND INDEX NUMERS
Time series analysis
Trend analysis
Cyclical variations
5 Seasonal variations 12
Irregular variations
Index Numbers
Introduction
Types (Laspeyre‟s, Paasche‟s, Marshal Edgeworth and Fisher‟s Ideal index).
TOTAL 60
Reference:
Levin R.I. and Rubin D.S.(2001), „Statistics for Management‟, 7th edition, Prentice Hall
of India Pvt. Ltd., New Delhi.
Srivatsava TN, Shailaja Rego (2008), „Statistics for Management‟, 2nd
edition, Tata
McGraw Hill.
Anand Sharma(2008), „Statistics for Management‟, 2nd
edition Himalaya Publishing
House,.
PBA12105 – Managerial Accounting and Control Objective:
To introduce prospective managers of new ventures to prepare and analyze financial statements.
The course emphasis on techniques, cash flows and impact of accounting principles. Coverage of
management control system including; planning, budgeting, reporting, analysis, and performance
evaluation.
Unit NO.OF.HOURS
TOPICS
1 Introduction to Accounting
Meaning
Branches 12
Objectives
Concepts and Conventions
Principles and rules of Accounting.
Basic accounting cycles
Journal, Ledger, Trial Balance Sheet (Simple Problems)
2 Financial Statements
Characteristics 12
Limitations
Financial Statement Analysis
Ratio analysis: Liquidity, Profitability, and Leverage Ratio.
Cash & Fund flow Statement
Meaning
3 Concepts
12
Differences between cash and fund flow statements
Preparation of cash flow statement (as per Accounting
Standard 3 )
Preparation of fund flow statements
Introduction to Cost Accounting
Meaning and objectives
4 Classification
12
Elements of cost accounting
Elements of costs
Preparation of cost sheet.
Budgetary Control
Types of Budgets
Preparation of fixed ,flexible and Cash Budget
Break even Analysis and Marginal Costing
Accounting in Computerized accounting system
5 Codification and grouping of accounts 12
Maintaining the hierarchy of ledgers
Prepackaged Accounting Software.
Total 60
References
M.Y.Khan & P.K.Jain(2004), „Management Accounting‟, 9th
edition, Tata McGraw Hill.
R.Narayanaswamy(2008), „Financial Accounting A managerial perspective‟, 3rd
edition,
PHI Learning, New Delhi.
Jan Williams (2005), „Financial and Managerial Accounting – The basis for business
Decisions‟, 13th
edition, Tata McGraw Hill Publisher.
Horngren, Surdem, Stratton, Burgstahler, Schatzberg,(2008), „Introduction to Management
Accounting‟, 11th
edition, PHI Learning.
Stice & Stice,(2008), „Financial Accounting Reporting and Analysis‟, 7th
edition, Cengage
Learning.
Ramachandran N Kakani Kumar Ram, (2006), „Financial Accounting for Management‟,
3rd
edition, Tata McGraw Hill.
S.N Maheswari S.K Maheswari, (2006), „Accounting for Management‟, 9th
edition, Vikas
Publishing.
PBA12106 – Legal Aspects for Business Objective:
To familiarize the students with the basic concepts of various laws which are applicable
for running a business successfully.
Unit Topics No. of.
hours
1 THE INDIAN CONTRACT ACT 1872 8
Definition
Formation
Performance
Breach of & Quasi contracts.
THE SALE OF GOODS ACT 1930
Sales contract
Transfer of title and risk of loss
Guarantees and Warranties
Performance of sales contracts
Rights of an unpaid seller.
2 NEGOTIABLE INSTRUMENTS ACT 1881 8
Nature
Transfer of negotiable instruments and liability of parties
Enforcement of secondary liability
Special rules for Cheque and drafts
Discharge of negotiable instruments.
AGENCY
Nature
Creation, types of agents
Agent‟s authority and liability of principal and third party
Rights and duties of principal
Agents and Third party
Liability of agents torts
Termination of agency.
3 COMPANY LAW 8
Major principles
Nature and types of companies
Formation
Memorandum and Articles of Association
Prospectus
Power
Duties and liabilities of Directors
Winding up of companies
Corporate Governance.
INDUSRIAL LAW
An Overview of Factories Act
Payment of Wages Act
Payment of Bonus Act
Industrial Disputes Act. 4 INCOME TAX ACT AND SALES ACT 8
Corporate Tax Planning
Overview of central Sales Tax Act 1956 Definitions
Scope
Incidence of CST
Practical issues of CST
Value Added Tax
Concepts
Scope
Methods of VAT Calculation
Practical Implications of VAT.
6 CONSUMER PROTECTION ACT AND INTRODUCTION OF CYBER 8
LAWS: Consumer Protection Act
Consumer rights, Procedures for Consumer grievances redressal
Types of consumer Redressal Machineries and Forums
Cyber crimes
IT Act 2000 and 2002
Cyber Laws
Introduction of IPR
Copy rights
Trade marks
Patent Act
Total 40 References:
N.D. Kapoor,(2006), „Elements of Mercantile Law‟, 28th
edition, Sultan Chand
and company, India.
P.K.Goel,(2008), „Business Law for Managers‟, 6th
edition, Brizentra Publishers, India.
P.P.S Gonga,(2008), „Mercantile Law‟ , S.Chand & co. Ltd., India, 4th
Edition.
Akhileshwar pathack, (2007), „Legal Aspects of Business‟, 4th
edition, Tata McGraw Hill.
Richard Stim, (2008) „Intellectual Property – Copy Rights‟, 21st
edition Trade Marks
and Patents, Cengage Learning.
PBA12107 - Executive Communication Objective:
The students will be able to prepare and deliver effective oral and written communication for
business situation and be able to apply business communication strategies and principles. It will
help them to plan the message by defining purpose, analyze audience, selecting channel and
medium and facilitate them to communicate globally with confidence.
Unit Topics No. of
hours
Communication in business
1 Communication
8
Communication Patterns
Barriers to Communication Forms
Functions and Principles of Communication
Management and Communication, Intercultural
Communication
Beliefs and Customs, Media
Non – verbal communication
2 Importance of Non-Verbal Communication
8
Personal Appearance
Facial Expressions Movement- Posture
Gestures
Eye Contact
Voice
Use of Charts, Diagrams & Tables
Visual& Audio Visual Aids for Communication,
Business Etiquette
Oral communication
3 Listening
8
Types and Barriers to Listening
Speaking
Planning and Audience Awareness
Persuasion
Negotiation ,Public Speaking, Attending and Conducting
Interviews Participating in Discussions
Debates and Conferences
Presentation Skills
Paralinguistic Features
Fluency Development Strategies.
4 Business correspondence 8
Business Letter
Principles of Business Writing
Memos
E-Mails
Agendas
Minutes
Sales Letter
Enquiries
Orders
Letters of Complaint
Claims and Adjustments
Notice and Tenders Circulars
Letters of Application and Résumé.
Project Proposals
Characteristics and Structure
Report Writing
Process and Mechanics of Report Writing
Types ,Characteristics, Structure
Appraisal Reports
Performance Appraisal,
Product Appraisal.
5 Communication activities
Group Discussions 8
Presentations
Case Studies
Role Playing
Article Review
Book Review and Communication Exercises
Total 40
REFERENCES
Ragendra Pal & Korlahali, J.S, (1996), „Essentials of Business Communication‟, 7th
edition, New Delhi, Sultan Chand & Sons.
Meenakshi Raman, Prakash Singh,(2008), „Business Communication‟,3rd
edition, Oxford
University Press. Lesikar, Raymond V., John D Pettit, and Mary E FlatlyLesikar‟s, (2007), „Basic Business
Communication‟, 10th edition. Tata McGraw-Hill, New Delhi. Murphy, Herta, Herbert W Hildebrandt, and Jane P Thomas, „Effective Business
Communication‟. 7th ed. Tata McGraw-Hill, New Delhi. Bovee, Courtland and John V Thill(2008), „Business Communication Today‟, 8th ed.
Pearson Education, New Delhi.
SEMESTER II
PBA12201 - Marketing Management
Objective: To understand the concept of marketing in theory and practice, and apply the STP of
marketing and to have elementary knowledge of consumer behaviour and marketing
research.
Unit Topics
No.of.Hours
Introduction – Marketing
Nature and scope of Marketing
Evolution
1 Various Marketing orientations
Marketing Vs Selling concept 9
Consumer Need
Wants and Demand concepts
Marketing mix 7Ps and 4As
Understanding Marketing Environment
Assess the impact of micro and macro environment.
Market Segmentation, Targeting &Positioning
Segmentation:
Meaning
Need
Factors influencing segmentation
2 Basis for segmentation
Segmentation of Consumer/ Industrial markets.
Targeting: 9
Basis for identifying target customers
Target Market Strategies
Positioning:
Meaning
Product differentiation strategies
Errors in positioning.
Product strategy
Concept
product hierarchy
Diffusion process
New product development
Product Life cycle 9
3 Product mix strategies.
Concept of Branding
Types of Brand
Packaging as a marketing tool
Requirement of good packaging
Role of labeling in packaging.
4 Pricing & Distribution strategy 9
Pricing concepts for establishing value
Impact of Five Cs on pricing
Pricing strategies
Marketing channels:
Factors affecting channel choice
Channel design and Channel Management decision
Channel conflict
Distribution system – VMS & HMS
Marketing Communication & MIS
Advertising:
Definition
Types of Advertising
Budget
Measuring effectiveness of Ad
Sales Promotion:
5 Tools and Techniques of sales promotion
Push-pull strategies of promotion. 9
Personal selling:,
Steps involved in Personal Selling
Publicity / public relation:
Merits/Demerits.
Marketing Information System-
Customer Relationship Management
Marketing Audit
Total 45
Reference books:
Philip Kotler & Gary Armstrong (2007), „Principles of Marketing‟,
11th
Edition,Prentice Hall of India.
Kotler,Keller,Koshy Jha (2010), „Marketing Management: A South Asian
perspective‟,3rd
Edition, Pearson Education.
Philip Kolter (2006),–„Marketing‟, 12th Edition, Pearson Education /PHI.
Ramaswamy,Namakumari(2010), „Marketing Management: Global Perspective in
India‟4th
Edition, Macmillan India Ltd.
Rajan Saxena (2010),‟ Marketing Management‟3rd
Edition, Tata McGraw Hill.
William Ferell (2009), „Marketing‟, 5th
Edition, Cengage Learning.
Kotler, Armstrong, Agnihorti, Haque (2010) „Principles of Marketing‟,
13th
Edition Pearson Education.
PBA12202 - Production Management
Objective: At the end of the course, the student would be in a position to know the overall
production process especially in manufacturing industries.
Unit Topics No of hours Basics of Production and Operation management
Significance, functions
Product and service concepts
Production systems, Characteristics and different systems
Concept of Productivity
Evolution of operations management discipline 9
Recent Trends in Production and Operations Management
Evolution of operations management discipline.
Competitive Positioning of Products and Services
Strategic and tactical decisions of Operations Management.
Value Engineering
Group technology, Design for manufacturability
Special approaches and strategies in designing service
2 products.
Process focus, product focus, and repetitive focus
Special considerations and approaches in service 9
strategies Sources of Product Innovation
Designing for Ease of Production, Designing for Quality
Project management
Crashing, Resource allocation, Resource Leveling
Scheduling techniques, Sequencing.
Layout and Location Strategy
Types of layout, Process Layout, Product Layout,
Fixed Position Layout,
3 Advantages and Disadvantages 9
Cell Layouts, Line Balancing
Factors Affecting Location Decisions
Methods of Evaluating Location Alternatives
Location Considerations in Service / Retail sectors
Materials Requirement Planning, Nature
Strategies and Methods of Aggregate planning
4 Dependant Inventory Model Requirements
Capacity Requirement Planning and 9
MRP Structure, Lot-sizing Techniques
Distribution Resource Planning
Overview of MRP, MRP II and ERP
5 Quality Management and Lean Manufacturing
Quality Systems, Significance of Quality Management 9
Dimensions of Quality
ISO 9000 and ISO 14000 Standards
Statistical Concepts in Quality Control
Control Charts for Variables
Control Charts for Attributes
Total Quality Management
PDCA cycle,7QC Tools
Quality Function Deployment
Lean Manufacturing,5S
Non Value Adding activities
7 Wastes, Just-in-Time
Lean Manufacturing Techniques and Benefits
Total Hours 45
Reference books:
Norman Gaither & Gregory Frazier (2007),‟Operations Management With CD‟,
9th
Edition, Cengage Learning
Buffa,Sarin (2009),„Modern Production and Operations Management„,
8th
Edition,Wiley India.
Paneerselvam(2009),‟Production and Operations Management‟,2nd
Edition,
Prentice Hall of India.
Saxena .J.P (2009),‟Production and Operations Management‟,2nd
Edition, Tata
McGraw- Hill Publishing.
S.N.Chary (2009),‟ Productions and Operations Management‟, 2nd Edition, Tata
o McGraw- Hill Publishing.
K.Aswathappa, K.bhat(2010),„Production and Operations Management‟,
o 9th
Edition, Himalaya Publishing House.
PBA12203 - Financial Management
Objective: To give understanding and perspective on financial management function in the company
and in its relation to domestic and international economy. And to develop knowledge on
the type and characteristics of problems and the possibility of the occurrence of financial management problems, and to increase the ability to handle the problems through reliable
approach and problem solving strategy development.
Unit Topics No.of.hours
1 Introduction to Financial Management
Definition
Nature
Scope
Financial functions
Goals of Financial Management 12
Financial Manager‟s Role.
Time Value of Money
Compounding & Discounting
Risk and Return.
Valuation of shares and bonds.
Capital Budgeting
2 Nature and Principles 12
Cash Flows
Discounting cash flow techniques
Net present value, Internal rate of return,Profitability
Index Non - Discounting cash flow Techniques
Payback and Accounting rate of return.
Cost of Capital
Concept of cost of capital
3 Determining Component Cost of Capital
Specific Cost of Capital
Overall cost of capital 12
Financial and Operating leverages
Indifference point
Capital Structure
Theories
4 Designing Capital structure
Cost of Capital
Dividend Policy
Objectives 12
Practical Consideration
Types
Theories
Share splits
Working Capital Management
5
Principles and Concepts
Determinants
Operating Cycle
Receivables Management 12
Inventory Management
Cash Management
Source of long term finance
Short Term finance
Total 60 60% Theory and 40% Problem
References Books:
I M Pandey(2006),‟ Financial Management‟, 9th Edition, Vikas Publishing House.
Prasanna Chandra(2009),‟ Fundamentals of Financial Management‟,7th
Edition, Tata McGraw- Hill
P.V. Kulkarni B.G. Satyaprasad (2007),‟ Financial Management‟,
13th
Edition,Himalaya Publishing House .
Periyaswamy (2009), „Financial Management‟,2nd
Edition,Tata McGraw- Hill.
5.M.Y. Khan , P.K.Jain(2009),‟ Financial Management‟7th
Edition, Tata McGraw-
Hill.
Aswat Damodaran(2008),‟ Corporate Finance Theory and practice‟,2nd
Edition, John Wiley & Sons.
James C. Vanhorne(2008),‟Fundamentals of Financial Management‟,11th
Edition , PHI Learning.
PBA12204 - Human Resource Management
Objectives: To enable the students to familiarize the concepts of HR, and its application in
modern industries.
Unit
Topics No of
hours
INTRODUCTION TO HRM
Definition, Nature, Objectives & Importance of HRM
Evolution of HRM
1 Functions of HRM
8
HRM Vs Personnel Management
HR policies and practices
Challenges for HRM
Role of HR manager
HUMAN RESOURCE PLANNING
Nature, Importance, Process and Factors determining HRP
Forecasting HRP
2 Job analysis – Job description and Job specification 8
Recruitment & Selection
Induction & Placement
Socialization benefits
TRAINING & EXECUTIVE DEVELOPMENT
Nature and purpose of training
Types of Training
3 Training process
8
Evaluation of Training Programme
Executive Development Programmes and benefits
Self development & Knowledge management
Career planning and development
PERFORMANCE MANAGEMENT AND COMPENSATION
MANAGEMENT
Nature, Objectives and Importance of Performance appraisal
4 Methods of Performance appraisal
8
Performance appraisal process and feedback
Potential appraisal
Compensation plan and Reward
Motivation – Theories of Motivation
RECENT TRENDS IN HR
HR outsourcing
HR Audit and Accounting
5 Human Resource Information System 8
Quality of Work life
Competency mapping
Collective bargaining and Grievances management
TOTAL 40
References Books:
1. K Aswathappa(2005), „Human Resource & Personnel Management‟,
4th
Edition,TMH .
2. Bratton.J and Gold.J (2007),‟Human Resource Management‟4th
Edition, Palgrave
Macmillan.
3. Scott Snell &George Bohlander(2007),‟ Human Resource Management‟,
14th
Edition, Thomson Learning.
4. VSP Rao (2007),‟Human Resource Management:Text and Cases‟,
7th
Edition,Excel Books .
5. Raymond A. Noe John R. Hollenbeck Patrick M Wright (2006),‟ Human
Resource Management – Gaininga competitive advantage‟, 5th
Edition,TMH.
6. Jon M. Werner & Randy L. Desimone(2006), „Human Resource Development‟
,5th
Edition, Thomson Learning.
7. Korczynski(2007),‟ Human Resource Management in Service Sector‟,4th
Edition,
Palgrave Macmillan .
8. Gary Dessler (2004),‟ A framework for HRM‟, 6th
Edition, Pearson Education.
PMA12202- Operations Research
Objectives:
At the end of the course the students would be acquainted with the basic concepts in
applied operations research for management. In particular, the Inventory Control,
Transportation and Assignments, Queuing theory concepts provides the business a good and excellent idea of customer service.
Unit
Topics No of
hours
LINEAR PROGRAMMING
Introduction to applications of operations research in function a areas of
management
Linear Programming
Formulation of LPP 12
1 Solution by graphical and simplex methods (Primal, Penalty& Two
Phase)
Special cases
Dual simplex method-
Principles of Duality
Sensitivity Analysis.
TRANSPORTATION AND ASSIGNMENT MODELS
Transportation Models
Balanced and unbalanced cases
Initial Basic feasible solution ( N-W Corner Rule, Least cost and Vogel‟s 12
approximation methods)-
2 Optimal Solution by Modified distribution method Cases of degeneracy
Assignment Models
Balanced and Unbalanced Cases
Solution by Hungarian method
Traveling Salesman problem. INVENTORY MODELS AND GAME THEORY
Inventory models
EOQ and EBQ models (with and without shortages) 12
Quantity discount models
Game theory Game with pure and mixed strategies
Dominance property
Graphical method for 2Xn and mX2
Games-Linear Programming approach for Game theory.
SEQUENCING & PROJECT MANAGEMENT:
Sequencing 12
4 Processing n Jobs through Two Machines
Processing n Jobs through m Machines.
Project Management
Construction of a Network Diagram
Critical Path Method
Gantt chart
PERT Analysis and Problems
Crashing of project network.
QUEUING THEORY AND REPLACEMENT MODELS
Queuing Theory
Introduction-
Terminologies of Queuing System
Queuing Models: Queue with infinite capacity (M/M/1) :( /FIFO) 12
5 Queue with Finite capacity (M/M/1) : (N/FIFO)
Queue with Parallel channel system (M/M/C):( /FIFO)
Queues with Parallel Channels and limited capacity (M/M/S): (N/FIFO).
Replacement Models
Individuals replacement Models (With and without time Value of money) Group Replacement Models.
TOTAL 60
Reference Books:
1. Paneerselvam R (2008),‟Operations Research‟, 4th Edition, Prentice Hall of India.
2. Hamdy A Taha (2009),‟Introduction to Operations Research‟,8th
Edition,
Pearson education.
3. Donald Gross & Carl M.Harris(2012),‟ Fundamentals of queuing
Theory‟, 4th Edition, Wiley India Pvt. Ltd.
4. Sankara Iyer P (2008), „Operations Research‟, 2nd Edition, Tata McGraw Hill.
5. Frederick & Mark Hillier (2005), „Introduction to Management Science – A
Modeling and case studies approach with spreadsheets‟, 3rd Edition,Tata
McGraw Hill.
6. Kalavathy S (2004),‟ Operations Research‟, 2nd Edition, Vikas Publishing House.
PBA12206 - Research Methodology Objective: To emphasize the students on the methodology of research and its application in
managerial decision making, explaining hypothesis, meaning and types, sampling design
along with the various tests.
Unit Topics No. of.
hours
Concepts of Research
Concept of Research
Objectives
Motivation
1 Importance
8
Types of research
Nature, scope, importance & limitations
Scientific method
Steps involved in a process of research
Research problem & Research Design
Defining of problem
Hypothesis formation
Sources
Qualities of workable hypothesis
2 Importance of Hypothesis
8
Research Design
Criteria of a good research design
Types of research design
Sampling
Sampling Techniques
Types of sampling
Scaling Techniques & Data Collection
Types of scale
Criteria for good measurement
attitude measurement
Likert„s Scale, Semantic Differential Scale,
3 Thurstone equal appearing interval scale
8
Data type
Primary data & Secondary data
Schedule & questionnaire
construction of questionnaire and layout
essentials of a good questionnaire,
Statistical Analysis of Business Research
Bivariate Analysis (Chi-square only)
4 Multivariate Analysis 8
Factor Analysis
Discriminant Analysis
Cluster Analysis
Conjoint Analysis
ANOVA
Hypothesis Testing
Test of Significance
parametric and non-parametric tests
T test, F Test and Z test
U Test, Kruskal Wallis, sign test
Multivariate analysis
Factor, cluster, SPSS and its applications.
Report Writing:
Purpose of Report
Classification of Report
Functions of Research Report
Types of Reports
5 Principles of report writing
8
Fundamentals of good reports
Report Preparation:
Oral report
Written reports
Advantages/Disadvantages of oral and written reports
Components of written research repor.
Total 40
Reference Books:
1. David R.Cooper Pamela S.Schindler(2009),‟ Business Research Methods‟,
9th
Edition,Tata McGraw- Hill Publishing.
2. Uma Sekaran(2009),‟ Research Methods for Business‟, 4th
Edition,Wiley India .
3. William G.Rajan Vivek(2008)‟ Research Methods‟,7th
Edition,
Cengage Learning.
4. Kothari (2008),‟Research Methodology‟, 2nd
Edition, New Age Publishers.
5. Bhattacharya (2009),‟ Research Methodology‟, 2nd
Edition, Excel books.
PBA12207 - Environmental Management & Business Ethics
Objective: To equip the students with the knowledge of emerging trends in social, political, ethical and legal aspects affecting business decisions.
Unit Topics No. of.
hours
Business environment
1 The concept and significance
8
Constituents of business
Business and society
Business & ethics
Social responsibility.
Business and culture
Business and Government
Indian constitution
Directive Principles of State Policy.
Managing Ethics
2 Meaning and types
8
Framework of organizational theories and sources
Ethics across culture
Factors influencing business ethics
Ethical decision making
Ethical values and stakeholders
Ethics and profit.
Corporate Governance
Structure of Boards
Reforms in Boards
Compensation issues
Ethical leadership.
Globalization of the economy
3 Trends and issues
8
Politics and environment
MNCs and Government relationships
Introduction to GATT and WTO.
Fiscal policy
4 Central finances and new fiscal policy
8
Direct and indirect Tax structure, VAT, MODVAT –
Service Tax problems and reforms
Expenditure Tax
Public debts &deficit financing
Legal environment of business
5 Monopolies 8
Company Law, Competition Act 2002.
Foreign Exchange Management Act
Securities and exchange board of India Act
Customs and Central Excise Act
Central and State sales Tax
Consumer protection Act Patents Act.
Total 40
Reference Books:
1. Uberoi N K (2000),‟ Environment Management‟, 4th edition, Excel Books. 2. Raj Agarwal, „Business Environment‟, 2nd Edition Excel Books, 2002. 3. Paul Justin (2006),‟ Business Environment: Text and Cases‟, 2nd Edition,
Tata McGraw Hill.
4. Steiner & Steiner (2003),‟Business Government and Society‟, 10th
Edition,
McGraw Hill.
5. Kitson.A and Campbell.R (2001), „The Ethical Organisation‟, 2nd Edition,
Palgrave.
PBA12301- STRATEGIC MANAGEMENT
Objective: The main objectives of this course are to provide basic information and create
awareness about strategy and how the organization is formulating and implementing the strategies to run their organizations.
Unit Topics No. of
Hours
1
Conceptual framework for strategic management
The Concept of Strategy and the Strategy Formation Process
Stakeholders in business
Vision, Mission and Purpose
Business definition, Objectives and Goals
Corporate Governance and Social responsibility
8
2
External environment
Porter‟s five forces model Competitive advantage Resources
Capabilities and competencies Low cost and differentiation Generic Building Blocks of Competitive
Advantage- Distinctive Competencies Avoiding failures and sustaining competitive advantage
8
3
Strategies
The generic strategic alternatives
Different Types of Strategy
Levels of Strategy
Vertical Integration Diversification and Strategic Alliances
Environmental Threat and Opportunity Profile (ETOP)
Corporate Portfolio Analysis
SWOT Analysis - GAP Analysis
Mc Kinsey's 7s Framework GE 9 Cell Model Balance Score Card
12
Strategy Implementation
The implementation process
Resource allocation
Designing organizational structure
Designing Strategic Control Systems
8
4 Matching structure and control to strategy
Implementing Strategic change
Conflict and Conflict-Techniques of strategic evaluation & control
5
Other Strategic Issues
Managing Technology and Innovation
Strategic issues for Non Profit organizations
New Business Models and strategies for Internet Economy
Enterprise valuation
Organizational life cycle and exit strategies.
Case Study: Evaluations of Different Strategies Used by Corporate
8
Total Hours 45
REFERENCES
Thomas L. Wheelen, J.David Hunger and Krish Rangarajan, Strategic Management
and Business policy, Pearson Education., 2006
Charles W.L.Hill & Gareth R.Jones, Strategic Management Theory, An Integrated
approach, Biztantra, Wiley India, 2007.
Azhar Kazmi, Strategic Management & Business Policy, Tata McGraw Hill, Third
Edition, 2008.
John A Pearce II, Richard B Robinson, Jr, Amita Mital, Strategic
Management: Formulation, Implementation and Control, The McGraw-Hill
Companies, Edition 2008
Fred.R.David, Strategic Management and cases, PHI Learning, 2008.
Adriau HAberberg and Alison Rieple, Dtrategic Management Theory &
Application, Oxford University Press, 2008.
Arnoldo C.Hax and Nicholas S. Majluf, The Strategy Concept and Process – A
Pragmatic Approach, Pearson Education, Second Edition, 2005.
Harvard Business Review, Business Policy – Part I & II, Harvard Business School.
Saloner and Shepard, Podolny, Strategic Management, John Wiley, 2001.
Lawerence G. Hrebiniak, Making strategy work, Pearson, 2005.
Gupta, Gollakota and Srinivasan, Business Policy and Strategic Management –
Concepts and Application, Prentice Hall of India, 2005.
FINANCE – ELECTIVES PBA123F1 - Security Analysis and Portfolio Management
Objective: To familiarize the students on the modes of selecting investment opportunities, and
analyzing the securities for investment and to understand portfolio construction, diagnostic
evaluation and revisions.
No
of
Unit Topics
Hours
Investment:
1 Meaning , Definition and concepts
9
Features , Types of Investments
Investment alternatives
Investment Process and Evaluation
Present trend in India.
Risk Return concept.
Securities markets :
2 Financial market , Segments and Types
9
Sources of Investment Information
Participants in securities market
Primary Market Regulation
Stock exchanges in India BSE,, OTCEI, NSE
SEBI Regulations - Trading system.
Security Valuation:
3
Bond, Equity and preference share valuation - Problems
Yield to maturity.
Fundamental analysis 9
Economic analysis , Industry analysis & Company analysis
Measuring earnings and financial soundness
Forecasting earnings
Applied valuation techniques
Technical Analysis :
4
Fundamental analysis vs. technical analysis
9
Charting methods
Market indicators. Trend &, trend reversals patterns
Moving average , exponential moving average
Oscillators & RSI
Efficient market theory-Dow theory- Random walk
theory.
Portfolio management :
5 Portfolio analysis
9
Capital Asset Pricing Model
Portfolio selection
Markowitz and Sharpe index model
Portfolio revision and Portfolio evaluation
Treynor ratio , Sharpe ratio , & Jenson ratio - Problems
Total 45
Theory 80 %, Problem 20 %
Reference Book:
Prasanna Chandra (2009), „Investment analysis and Portfolio Management‟, 3rd Edition, Tata McGraw Hill, 2009
Kevin, (2010), „Securities Analysis and Portfolio Management „, 2nd
Edition PHI Learning, New Delhi.
Punithavathy Pandian (2010), Security Analysis and Portfolio Management, Vikas Publishing House
Dhanesh Kumar Khatri,‟ Investment Management and Security Analysis „, Macmillan, 2007.
Donald. E.Fischer & Ronald .J.Jordan, „Securities Analysis and Portfolio Management „, Prentice Hall of India, 2007.
PBA123F2 - International Financial Management
Objective:
To enable the students to learn basic functions, principles and concepts of International
Financial Management, learn foreign exchange market and theories, learn risk and hedging
techniques, evaluation and explanation of FDI and new trends in sources of capital.
Unit Topics No of
Hours
International Finance:
Meaning, Nature and scope, 9
IFM and Domestic financial Management-
1 Balance of payment - Significance
preparation of BOP statement
Link between BOP and the economy.
International Monetary system:
Gold standards-
IMF and World Bank
2 Exchange rate mechanism.
9
Factors influencing exchange rate behaviour
Purchasing power parity & interest rate parity theorems.
Foreign Exchange market:
3 Spot Transactions, Forward & Futures,
Options and Swaps.
Arbitrage & speculation in Foreign exchange markets.
9
Foreign exchange Risk Management:
Types of Exposures 9
Managing transaction, translation and operating
4 exposure
Techniques of covering the foreign exchange risk
Internal and external techniques.
International Sources of finance:
Equities, ADR, & GDR
Foreign bond and Euro bond.
Financial Management of MNC
Cost of capital , & capital structure
Capital budgeting & cash management.
Portfolio management
Total
Theory 80 %, Problem 20 %
References
9
45
Eun and Resnick, International Financial Management, 3rd edition, TMH,
2006.
“Gohraim Clark”, International Financial Management, 2nd edition,
Cengage Learning, 2008.
Jain, International Financial Management, Macmillan, 2005.
P.G.Apte, International Financial Management, 4th edition, TMH
publisher, 2007.
Surendra.S.Yadav, Foreign Exchange Markets, Macmillan publisher, 2007.
Nalini Prava Tripathy, Financial Services, PHI, 2007.
Surendra .S. Yadav, P.K.Jain and Max Peyrard, Foreign Exchange
Markets, Macmillan, 2007.
M.L.Jhingan, Money, Banking, International Trade & Public Finance, 7th
edition, Vrinda, 2007.
Keith Pilbeam,” International Finance”, 3rd edition, Palgrave, 2006.
PBA123 F3 - Commercial Banking Management
Objective:
To familiarize the basic functions of banking and provide a clear knowledge about banking
systems, loan syndication and evaluation and its importance in growing the industry &
Economy
Unit Topics No of
Hours
Indian Banking& financial System:
1 Commercial bank Definition & Functions
Role in economic development
Central Bank-Regulatory framework 9
SWOT analysis of commercial Banks
Challenges before commercial Banks.
Recent trend in India.
Business environment of Commercial Banks:
2 Definition of Customer and Banker.
Types of deposit schemes
customers Rights and duties of Bankers 9
Negotiable instrument Act
Methods of granting advances
Cash credit, bills discounting and term loan finance
Banking Financing :
Forms of financing methods under non fund based limits
Bank guarantees and letters of credit
3 forms of financing methods under non fund based limits 9
Bank guarantees and letters of credit
Ratio analysis,
MPBF method of assessing working capital requirement.
Method of assessing non fund based limits .
Loan Evaluation:
4 Working capital assessment
9
Appraisal of Term loans
types of charges for creation of securities
Monitoring of advances
Credit syndication.
Banking Management:
Balance sheet management &Profit and Loss
Management
5 Management of Nonperforming assets 9
Capital Adequacy under Basel II guidelines
Asset liability Management.
Total 45
Reference Book:
D K Murthy, (2010),‟ Indian Financial System‟, 10th
Edition, IK International Private Limited.
H R Machiraju,‟ Modern Commercial Banking‟,2nd
Edition New Age International ,2008
PBA123F4 - Insurance and Risk Management Objectives: To provide the basics of insurance contracts and to explain the various types of insurance
policies and calculating risk and understand the methods and tools used to manage the risk Unit Topics No of
hours
1 Introduction
Definition
Insurance and Risk Management
Element of insurance risk 7
Various Insurance Products
Insurance Intermediaries (Agent, Brokers, Bancassurance and Micro
Insurance Agents)
IRDA
Privatization of Insurance Business
Recent Development in the Insurance sector.
2 Insurance contracts:
Elements of valid contract
Distinguishing characteristics of Insurance contracts
Types of Insurance 9
Life insurance Proposal and policies
Assignment and Nomination
General Insurances
Types of General Insurance
Difference between General insurance and Life insurance
Legal framework of Life and General insurance
Re-Insurance
Nature of Re-Insurance
Type of Re-Insurance.
3 Fire insurance
Fire Insurance contract, Fire Insurance Coverage, Policies of stocks, 9
Rate fixation in Fire Insurance, Settlement and Claims
Marine Insurance:
Marine Insurance Contract, Types of Marine Insurance, Marine
Cargo Losses and Frauds , Settlements of claims
Miscellaneous Insurance:
Motor Insurance, Personal Accident and Sickness.
4 Introduction to Risk Management:
The concept of Risk Risk Vs Uncertainty 8
Types of Risk
Classifying Pure Risk
Understanding the Cost of Risk
Methods of Handling Risk
Risk Management Tools
Risk Financing Techniques
Risk Management Objectives
Risk Information System(RMIS)
5 Risk management by individual:
Factors Affecting Individual Demands for Insurance 7
Risk Management by Corporation
Corporate Risk Management Process
Types of Risk Managing Firms
Total 40
References:- Insurance and Risk Management
Dr.P.K.Guptha, Insurance and Risk Management, 1st
edition,
Himalaya Publishing House.
Arunajatesan, Viswanathan, Risk Management and Insurance, Macmillan,
2009.
Mark.S.Dorfman, Introduction to Risk Management and Insurance, PHI,
2007.
Neelam .C.Gulati, Principles of Insurance Management, Excel Books,
2009.
M.N.Mishra, Insurance principles & practice, S.Chand, 2001.
Dr.P.Periasam, Principles & Practice of Insurance, 2nd edition,
Himalaya Publishing House, 2007.
Scott. E. Harrington, Risk Management and Insurance, TMH, 2007.
Mark.S.Dorfman, Introduction to Risk Management and Insurance, PHI,
2007.
Harold.D.Skipper, Risk Management and Insurance, Wiley, 2008.
Nalini PRava Tripathy and Prabir Pal, Insurance Theory and Practice,
PHI, 2008.
Neelam .C.Gulati, Principles of Insurance Management, Excel Books,
2007.
Dr.G.Kotreshwar, Risk Management, Insurance and Derivatives,
Himalaya Publishing House, 2007.
Dr.P.Periasamy, Principles & Practice of Insurance, 2nd edition,
Himalaya Publishing House, 2007.
PBA123F5 – Project Management
Objective: To familiarize the students with project management techniques of a project planning &
implementation and to provide an understanding of procedures, techniques and methods of
project evaluation, financing and control.
Unit Topics No of
hours
Introduction:
1 Definition 8
Nature and purpose of project management project
Characteristics
Project life cycle
Project planning
Steps in identification of projects-
Nature and scope of project management
Project management as a profession
Role of project manager
Project Analysis and Selection:
2 Project analysis 8
Market and Demand analysis
Demand forecasting methods
Estimation of project cost
Project screening
Project formulation
Project report preparation
Project appraisal:
3 Objectives 8
Essentials of project methodology
Technical and financial appraisal
Management appraisal
Economic & market appraisal including market survey
managerial appraisal
Project Implementation:
4 Network techniques for project management 8
Development of project network
PERT model
CPM model
Network cost system
Financing of project
Project Execution:
5 project execution and administration 8
Project contracting
Contract pricing and types
Factors influencing effective project management
Project audit
Project review
Evaluating the capital budgeting system
Total 40
References:
Prasanna Chandra(2006) , Projects Planning, Analysis, Selection, 5th
edition, Tata MC
Graz Hill.
Panneer Selvam.R & Senthil Kumar.P (2007), Project Management, PHI Learning
India Private Limited.
Choudhury, Project Management, Tata McGraw Hill,2004
Bhavesh.M.Patel,Project Management,Vikas publication,2007
K Nagarajan, Project Management, 2nd
edition, New Age International
publishers,2004
PBA123F6 - Financial Markets and Services
Objective: To understand the Indian financial system and its evolution over the years and also the
benefits of financial services to business and the need of regulation to the financial service
industry.
Unit Topics No of
hours
Introduction:
1 Indian financial system 8
Overview of financial markets in India
Capital market
Money market
Government securities market
Foreign exchange market
Derivative market
Financial sector reforms
Mergers and acquisition
2 Meaning & types of mergers and acquisition 8
SEBI guidelines for merger & acquisition
Reorganization strategies
Business failure Causes and Remedial measures
Depository system
Meaning
Objectives of depository system
Depository systems in India
Overview of financial services
3 Merchant banking: 8
Nature and functions of merchant banking
Regulations of merchant banking
Present state of merchant banking in India
Leasing & Hire purchasing
4 Introduction 8
legal aspects of hiring & leasing
Types of leasing
Lease vs. Hire purchase
Factoring
Types of factoring
Forfeiting process
Factoring vs. forfeiting
Mutual funds & Credit rating
5 Mutual funds 8
Mutual funds in India
Regulations of mutual funds
Credit rating system
Rating & agencies
Securitization Venture capital Definition
Angel financing
Venture capital in India
Total 40
REFERENCES:
Khan M. (2007)”Financial Services, , 4th
Edition, Tata McGraw hill
Gordon and Natrajan, Financial Markets and services, Himalaya publishing house,
2001
Nalini Prava Tripathy, Financial Services, PHI Learning, 2008
Dr.punithavathy pandian, Financial Services and markets , Vikas publishing house
,2009.
Human Resource - Electives
PBA123H1 – Entrepreneurship Objective: The course aims to acquaint the students with challenges of starting new ventures and enabling
them to investigate, understand and internalize the process of setting up a business and to
develop Entrepreneurial skills that may contribute to the success of the student‟s practical
learning experience.
Unit
Topics No. of
Hours
Introduction:
● Entrepreneur-Meaning, Importance, Nature & its Characteristics.
● Types-Intrapreneur, Difference between Entrepreneur and
1 Intrapreneur. 8
● Functions of an Entrepreneur and Entrepreneurship & Economic
Development
● Factors affecting Entrepreneurial Growth.
Entrepreneurial Process:
● Process of Entrepreneurial Development, Entrepreneurial
2 Development Cycle & Strategies for Entrepreneurial Development. 8
● Search of Business Idea, Project Identification and Formulation.
● Business Environment.
Women Entrepreneurship and Feasibility Analysis:
● Women Entrepreneurs & Profiles of Successful Women
3 Entrepreneurs 8
● Techno Economic Analysis, Location Analysis, Break Even Analysis
and Financial Feasibility Analysis.
Entrepreneurial Institutional Support:
● Institutions Assisting Entrepreneurs at the Central and State levels
4 SISI, MSME, TIIC, DIC, ITCOT and EDI-Venture Capital and Angel 8
Financing.
● Institutional Finance to Entrepreneurs
Running a Small Business:
● Product launching & Monitoring.
5 ● Evaluation of Business. 8
● Preventing Sickness and Rehabilitation of Business Units.
● Effective Management of Small Business.
Total 40
References:
Robert D Hisrich, Michael P Peters, Dean A Shepherd (2009), „Entrepreneurship‟, Tata
McGraw-Hill
Vasant Desai (2009), „Dynamics of Entrepreneurial Development and Management‟,
Himalaya Publishing House, Chennai.
Poornima M Charantimath (2010), „Entrepreneurship Development, Small Business
Enterprise‟, Pearson Education, Chennai.
P. Saravanavel (1997), „Entrepreneurial Development‟, Ess Pee Kay Publishing House,
Chennai.
S S Khanka (2008), „Entrepreneurial Development‟, S Chand & Company Ltd. New
Delhi,
Kuratko, Hodgetts (2010), „Entrepreneurship in the New Millenium‟, Cengage Learning,
New Delhi.
Vidya Hattangadi (2009), „Entrepreneurship‟, Himalaya Publishing House, Chennai.
Mohanty (2009), „Fundamentals of Entrepreneurship‟, Prentice Hall of India, New Delhi.
PBA123H2 - Training and Development Objective: To enable the students to learn the principles and practices of training and developing the human
resources, understood the nature, purpose and importance of training and make them to learn the
process and modern trends Training and development of Human resource.
Unit Topics No of hours
TRAINING - INTRODUCTION
Definition and Concepts of Training
Objective and Scope of Training
1 Importance & Need for Training 8
Training Policy
How Training Benefits the Organization
Current and Future Trends in Training
TRAINING DESIGN AND PROCESS
Training needs Assessment
2 Factors affecting Training Design
8
Budgeting for Training
Designing the Training Programme
Training and Development process
TRAINING METHODS AND LEARNING ORGANIZATION
Types of Training
Training Methods
3 Issues in Training & Transfer of training 8
Learning Organization
Learning - Definition, Principles
Components and elements of Learning Process
IMPLEMENTATION AND EVALUATION OF TRAINING
Logistical and Physical Arrangements
Tips for Trainer for Effective Implementation
4 Evaluation-Definition & need 8
Evaluation Design & Techniques
Training Audit
Suggestions for Making Training Effective
MANAGEMENT DEVELOPMENT
Training Vs Development
The need & importance of management development
5 Sources of knowledge and skills 8
Strategies to develop Technical Managers
Training for Executive Level Management
Employee Empowerment
TOTAL 40
References
Dr.B.Janakiram, (2008), „Training & Development‟, Biztantra Publishers, New Delhi.
R.K.Sahu (2005), „Training for Development‟, Excel books, New Delhi.
Rolf Plynton and Udai Pareek (2007), „Training for Development‟, Vistaar Publications,
New Delhi.
Irwin.L.Goldstein (2007), „Training in Organisations‟, Thomson Publishing House, New
Delhi.
Margaret Anne Reid and Harry Barrington (2007), „Training Interventions‟, Jaico
Publishing, Chennai.
E.H.Mcgrath (2007), „Training for Life & Leadership in Industry‟, 4th edition, PHI
publications, New Delhi.
PBA 123H3 – Industrial Relations & Labour Legislations Objective:
To familiarize the student with the knowledge of industrial relations and their impact on managing human resource.
Unit
Topics No of
Hours
Industrial Relations
History of IR
1 Importance & Concepts of IR
8
Approaches of IR
Development of IR system in India.
Trade Unions
Trade Unions-Theories, Types
2 Functions & Problems of Trade Unions
8
Trade Union Movement in India.
Trade Union Act, 1926.
Industrial Disputes & Collective Bargaining(CB)
Causes, Types & Preventions of Industrial Disputes
Settlement of Industrial Disputes.
3 Importance & Prerequisites of CB 8
Process & Types of CB
Collective Bargaining in India.
Labor Legislation
Rights & Obligations of Employees
4 Factories Act, 1948
8
Industrial Disputes Act, 1947
The Minimum Wages Act,1948
Working Conditions
The Workman‟s Compensation Act, 1923
5 The Employee‟s State Insurance Act, 1948
8
The Employee‟s Provident Funds Act, 1952
The Payment of Bonus Act, 1965.
Total 40
References:
Mamoria C.B.and Sathish Mamoria (2007), „Dynamics of Industrial Relations‟,
Himalaya Publishing house, Chennai.
C.S.VenkataRatnam (2007), „Globalization and Labour Management Relations‟,
Response Books, New Delhi.
Subba Rao (2007), „Essentials of Human Resource Management & Industrial Relations‟,
Himalaya Publishing house, Chennai.
Srivastava (2007), „Industrial relations & Labour laws‟, Vikas Publishing House, New
Delhi.
PBA123H4 – Human Resource Development
Objective: To enable the students to learn the principles and practices of developing human
resources make them learn developmental process, strategies, methods of training, career
planning and performance management and modern trends in HR development activities.
Unit
Topics No of
hours
Introduction to HRD
Personnel Management, HRD and HRM
Definition, Objectives, Importance of HRD
1 HRD Climate & Culture 7
HRD Functions
Role and competencies of HRD professional
Emerging issues facing HRD professionals
Analysis of Training Needs
Training needs Analysis and Process
Methods and Techniques of Training Need Assessment
2 Strategic and Organizational Analysis 7
Task analysis / Job analysis
Person Analysis
Influences on employee behavior
Training and Development
Training process model
Prioritizing HRD needs
3 Training delivery methods 8
Issues in training & Transfer of training
Evaluation of training
Introduction to learning and learning principles
Management Development
Training Vs Development
Developing the person in the role
4 Career planning and Career Development 8
Performance appraisal and Potential appraisal
Employee Empowerment & Quality of Work Life balance
Succession planning
Strategic HRD
Strategic HRD
5 HRD in Mergers and Acquisitions
5
HRD and Organizational Change
HRD Scenario in Indian Organization: its problems and prospects
Challenges and issues
TOTAL 35
References: 3 Werner and Desimone (2009), „Human Resource Development‟, Sage Publications, New
Delhi.
4 Cengage Rao (2009), „Human Resource Development‟, Sage Publications, New Delhi.
5 Krishnaveni (2008), „Human Resource Development‟, Excel Books, New Delhi.
6 Tapomoy Deb (2000), „Human Resource Development‟, Ane Books, New Delhi.
7 Srinivas.R.Kandula (2006), „Strategic Human Resource Development‟, PHI publications,
New Delhi.
8 Desmon (2009), „Human Resource Development‟, Cengage Learning, New Delhi.
9 Udai Pareak (2009), „Designing & Managing Human Resource‟, Oxford , New Delhi.
10 P.C.Tirupati (2009), „Human Resource Development‟, Sultan Chand Publication, New
Delhi.
11 Lalitha Balakrishnan (2009), „Human Resource Development‟, Himalaya Publishing
House, Chennai.
12 Biswanth Ghosh (2010), „Human Resource Development& Management‟, Vikas
Publishing House, New Delhi.
PBA123H5 - Industrial Psychology Objective: To increase understanding of the complicated systems of individual and group psychological
processes involved in the world of work and to connect the basic principles of Industrial /
Organizational Psychology to Personnel and Human Resources management within
organizations.
Unit
Topics No of
hours
Introduction:
Introduction to Industrial Psychology
1 Definitions & Scope
Major Influences on Industrial Psychology 8
Subject Matter and Function of Industrial Psychology
Development of Industrial Psychology
Psychology Tests & Its Utility to Industry
Individual in Workplace:
Attitude
Meaning and Factors Influence Attitude
2 Development of Attitude
7
Motivation
Job Satisfaction
Stress Management
Organizational Culture
Leadership & group dynamics
Work Environment & Engineering Psychology:
History and Scope
Time and Motion Study
Person & Machine System
Work Space Design
3 Fatigue
Boredom
Accidents and Safety 9
Work behavior
Productive Work behavior
Organization Citizenship Behavior
Counter productive Work Behavior
Working Condition.
Employee Training And Development:
4 Training Needs Assessment
8
Training Design
Techniques For Training Knowledge And Skill
Training Programme Evaluation.
Evaluating job performance:
Uses of Performance Evaluation
Downsizing
5 Fair Employment
Employment at will and Seniority 8
Source of Evaluation
The Evaluator and Performance Information
Appraisal Rating System
Non Rating Evaluation Method
Total 40
References:
1. Miner J.B (1992), „Industrial/Organizational Psychology‟, N Y: McGraw Hill,
2. Michael.G.Aumodt (2004), „Applied Industrial/Organizational Psychology‟, Thomson
Publishing House, New Delhi.
3. David G.Myers (2007), „Social Psychology‟, 8th edition, THM,
4. DM.Pestonjee (2007), „Motivation and job satisfaction‟, Macmillan,
5. Aamodt, M.G (2007), „Industrial and organizational psychology: An applied approach‟
US: Thomson & Wadsworth,
6. Schultz, D and Schultz S. E (2006), „Psychology and work today‟, 8th
edition, Pearson
Education, New Delhi.
PBA123H6 - Performance Management
Objective: The objective of the course is to expose the students to performance management systems
adopted in the industry.
Unit
Topics No Of
Hours
Introduction
Definition
Role of performance management in organization
Dimensions and role of appraisals in performance
1 management
9
Performance management process
Relevance of objectives in organizations
Organizational & Individual performance
Performance management & human resources management
Performance planning & Performance analysis
Meaning & Definition
KPAs (Key Performance Area)
2 Components of performance planning 7
Objectives of performance analysis
Process of performance analysis
Performance review & Discussion
Significance of review
Process of performance review
performance rating
3 Performance appraisal factors
9
performance review discussions
Objectives and requisites
Process of performance review
Coaching in performance review discussions.
Performance implementation
Meaning
Implementing Process
4 Factors affecting implementation 7
Pitfalls in implementation
Recent approaches of performance management
5 Performance Appraisal Systems 9
Introduction
Purpose of appraisal
Pros & cons of appraising
Methods of appraising
Appraisal & HR decisions
Reward systems & legal issues
Managing team performance
Recent approaches in performance management
Total 40
References:
1. Prem chandha (2008), „Performance Management‟, Macmillan, Chennai.
2. T,V,Rao (2007), „Performance Management & Appraisal Systems‟, Response books,
New Delhi.
3. Herman Aguinis (2008), „Performance Management‟, Pearson education, New Delhi
4. Srinivas R.Kandula (2006), „Performance Management‟, PHI , New Delhi.
5. R.K. Sahu (2007), „Performance Management System‟, Excel Books, New Delhi.
MARKETING - ELECTIVES
PBA123M1 – Rural Marketing
Objective: To provide better insights into Rural Markets and Marketing of Product to Rural Masses
by understanding the Rural Consumer Behavior, the process of Pricing, knowledge of
Rural Product Categorization and creating proper Product Mix for the Rural Markets.
Unit Topics No. of
Hours
1 Introduction 8 Concept & scope
Nature & taxonomy of rural market
Rural vs. Urban marketing
Rural market Environment
Rural Market Infrastructure
Marketing Opportunities & Challenges.
2 Rural Consumer Behaviour 8
Consumer Buying Behaviour
Models
Factors affecting Consumer Behavior
Characteristics of Rural Consumers
Consumer Buying Process
Opinion Leadership
Brand Loyalty
Branding in Rural India.
3 Rural Marketing Strategy 8
Product
Concepts and Classifications
Rural Product Categories
New Product Development
Product Life Cycle
Product Mix
Segmentation
Targeting
Positioning.
4 Rural Marketing Strategy 8
Pricing Strategy
Pricing
Factors influencing Pricing
Pricing Strategies
Distribution Strategy
Introduction and Evolution
Channels of Distribution
Rural Distribution Model and Emerging Models.
Innovative Distribution Channels like ITC E-
choupal, Godrej Adhar, HUL Shakti
References:
Pradeep Fashyap, Siddhartha Raut (2010), „Rural Marketing-Text and
Practices‟, Biztantra Publications, New Delhi. Dogra, Ghuman (2010), „Rural Marketing – Concepts & Practices‟,Tata
McGraw Hill, New Delhi. Krishnamacharyalu, Lalitha Ramakrishnan (2010), „Rural Marketing – Text
and Cases‟, 2nd
Edition, Pearson Education.
Tej.K.Bhatia(2007), „Advertising & Marketing‟,2nd
edition , Macmillan. A.K.Singh and Sathya Prakash Pandey (2007), „Rural Marketing: Indian perspective‟,
New Age International Pvt.Ltd.
5 Rural Marketing Communication & Intelligence 8
Rural Marketing Communication Process
Rural Media
Model & Media Innovation
Impact of Communication Technology in Rural
Marketing.
Rural Marketing Intelligence
Marketing Information System
Rural marketing intelligence system
Marketing Research rural way Rural Research
Business
Total 40
PBA123M2 - Retail management
Objective: To introduce the basic concepts of retail management and the latest developments in
retailing in the Indian context and also provide a strategic perspective of the retailing
industry
Unit Topics No. of
Hours
Introduction to Retail Management
1 Introduction to Retailing
Retailing in India 9
Significance of retail industry
New role of retailers
Indian retail scenario and its future prospects.
The factors influencing retail shopper
Retail Formats and Theories
2 Retail formats
Organized and unorganized formats 9
Different organized retail formats
Characteristics of each format
Emerging trends in retail formats
MNC's role in organized retail formats-MLM.
Retail Store Locations & Pricing
Steps involving in choosing a location
3 How to evaluate a retail location 9
Positioning of retail shops
Building retail store Image
Elements of retail price-developing a pricing strategy GMROI
Retail Merchandise
Space Management
4 Retail Inventory Management 9
Retail accounting and audits
Retail store brands
Retail advertising and promotions
Retail Management Information Systems
Online retail
Emerging trends
Role and importance of IT
Retail Communication & Servicing
The concept of retail marketing mix
5 STP 9
The role of POP in retail Branding
Servicing the Retail Customer
The gaps in customer service
Methods and tools available for encouraging loyalty
Role of retail sales person
Challenges in Retailing in India
Total 45
References:
Chetan Bajaj, Nidhi V Srivastava, (2005), „Retail Management‟ Oxford University
Press.
Swapna Pradhan(2007),„Retailing Management Test & Cases‟, Tata McGraw Hill,
New Delhi.
Gibson G. Vedamani(2007), „Retail Management‟, Jaico Publishing House.
.Barry Berman & Joel R .Evans, (2007), „Retail Management: A Strategic Approach‟
PHI publications.
.Michael Levy & Barton, A Weitz, (2007), „Retailing Management‟, Tata McGraw
Hill, New Delhi.
PBA123M3- Advanced Market Research
Objective: To develop an awareness and understanding of the various information sources and
techniques for gathering and analyzing marketing data that can reduce the uncertainty and
increase the profitability of marketing decisions.
Unit Topics
No of Hours
Introduction to Market Research:
1 Role of marketing
Research in marketing
Significance
Limitations 9
Ethics in marketing research-
Difference between Marketing Research and Market
Research
Introduction to Market Research
Types of Research
Basic & Applied
Nature
Scope
Objectives
Importance and Limitations of Market Research.
Prominent Research agencies in India
Jobs in marketing research
skill sets required - job and growth prospects
Research Process:
2 Introduction Research Process
Identification of Management Problem
Formulation of Research Problem 9
Steps in Research Process
Common Research Errors
Evaluation and Control of the Marketing Research
Efforts
Definition of Research Design, Types of Research
Design
Exploratory Research
Conclusive Research
Sources and Collection of Data:
Introduction
3 Types of data- Primary Data
Advantages & Limitations of primary data 9
Methods of Collecting Primary Data
Survey method of Primary Data Collection
Questionnaire Design
Observation Method
Consumer Panel Method
Experimental Research Method
Secondary data, Advantages & Limitations of secondary
data
Internal Sources
External Sources
Sampling Design:
Some basic Terms
4 Advantages of Sampling 9
Disadvantages of Sampling
The sampling process
Sampling methods
Characteristics of Good Sampling Design
Sampling and non sampling errors- Practical
considerations in determining sample size
Hypothesis testing.
Applications of Marketing Research:
Cluster analysis for identifying market segments
5 Advertising research
Brand Equity Research
Brand name testing 9
Pro Setting up & Implementation of Marketing Research
Project motion research
Consumer Behavior Research
Web based marketing research-CASES
Total 45
References: 1. Churchill (2007), „Marketing Research: Methodological Foundations‟,Cengage
Learning Publications.
2. Aaker,Kumar and Daj (2005), „Marketing Research‟,7th
edition,Johnwiley.
3. S.Shajahan (2004), „Marketing Research Concepts & Practices in
India‟,Macmillan.
4. David.J.Lick and Donald.S.Rubin (2007), „Marketing Research‟, 7th edition,PHI
Publications.
5. Parasuraman,Dhruv Grewal and R.Krishnan (2007), Marketing Research‟ Biztantra
Publications.
PBA123M4 – Consumer Behavior
Objective: To acquaint the students with insights and knowledge about Consumer Behavior and to
motivate, encourage and assist the students to develop their own indigenous decisions in
influencing buying decisions of the consumers.
Units Topics No. of
Hours
1 Introduction to Consumer Behavior 8
Definition of consumer behavior
applications of consumer behaviour
Approaches to the study of Consumer Behavior.
Determinants of Buyer Behavior
Framework of Buyer Behaviour
Overview of the Stages in the choice process
2 Models of Consumer Behavior 8
Industrial and Individual Consumer Behavior
Models
Howard, Heth, Engel, Kollat, Webstar and Wind
Models
Implications of the Models on Marketing
Decisions.
3 Individual Determinants of Buyer Behaviour 8
Consumer Personality and Consumer Motivation
Learning, Memory, Communication Applications
and Behaviour Modification
Different learning methods used by consumers and
marketers‟ use of same.
Learning strength, generalization and
discrimination, schema formation and change,
positioning and repositioning.
4 External Influences 8
Family Influences on Buyer Behaviour
Factors affecting the need of the family, family life
cycle stage and size.
Social Class & Social Stratification
Homogeneity of needs in social class, product
usage norms and evaluation
Reference Groups, Opinion Leaders and Social
Influences
Cultural Influences on Consumer Behaviour
Understanding cultural and sub-cultural influences
on individual, norms and their role, customs,
traditions and value system.
Cross Cultural influences-
Family, Reference Group and Communication
Influences on Consumer Behavior
5 Consumer Research 8
Consumption and post purchase behaviour
Consumer satisfaction concept, cognitive
dissonance, consumer delight, Consumer Value,
Consumer Value.
Competitive advantage through customer value
Information
Customer value determination process
Measuring customer satisfaction.
Total 40
References:
Jay D Lindquist and Joseph Sirgy,(2008), „Shopper, Buyer and Consumer
Behavior, Theory and marketing applications‟, Biztranza Publications, New
Delhi.
Paul Peter et al (2005), „Consumer Behavior and Marketing Strategy‟ Tata
McGraw Hill, 7th Edition, India.
Leon G Schiff man and Leslie Lasar Kanuk, (2006), „Consumer Behavior‟-
Pearson Education, New Delhi.
David L Louden and Albert J Della Bitta,(2005), „Consumer Behavior‟, McGraw
Hill, New Delhi
Sheth Mittal (2005), „Consumer Behavior-A Managerial Perspective‟ Thomson
Asia (P) Ltd, Singapore.
PBA 123M5 - Brand Management
Objective: The main aim is to provide the students with insights & knowledge about managing
brands and trends in brand management.
Unit Topics No. of. hours
1 INTRODUCTION 8
Brand Management
What is a Brand
Product Vs Brands
Goods and services
Retailer and distributors
People and organization
Brand challenges and opportunities
Components & choosing brand elements
2 BRAND STRATEGIES 8
Brand Positioning & Brand Building
Brand knowledge
Brand portfolios and market segmentation
Steps of brand building
Identifying and establishing brand positioning
Defining and establishing brand values
Designing & Sustaining Branding Strategies
Brand hierarchy
Branding strategy
Brand extension and brand transfer
Managing brand over time.
3 BRAND LEVERAGING 8
Brand extensions
extendibility, merits & demerits
Line extensions
line trap
Co-branding & Licensing Brands
Reinforcing and Revitalization of Brands
need, methods, Brand Architecture
product, line, range, umbrella & source endorsed brands
Brand Portfolio Management.
4 BRAND COMMUNICATIONS 8
Brand image Building
Brand Loyalty programmes
Brand Promotion Methods
Role of Brand ambassadors, celebrities
On line Brand Promotions..
BRAND EXTENSION
Brand Adoption Practices
Different type of brand extension
Factors influencing Decision for extension
Re-positioning.
5 BRAND PERFORMANCE 8
Measuring Brand Performance
Brand Equity Management
Global Branding strategies
Brand Audit
Brand Equity Measurement
Brand Leverage
Role of Brand Managers
Case Studies.
Branding challenges & opportunities
Total 40
References:
Mathew (2008), „Brand Management‟ -Text and cases, Mac Millan Publications.
Harsh.V.Varma ,(2006),‟Brand Management‟ -Text and Cases, Excel Books, New
Delhi
Kevin Lane Keller, (2007) Strategic Brand Management: Building, Measuring
and managing, 3rd
Edition, Prentice Hall, New Delhi.
Ramesh Kumar (2002), „Managing Indian Brands‟, Vikas Publications, India.
Tyboust and Kotter (2008), Kellogg on Branding, Wiley.
PBA 123M6 – Sales and Distribution
Objective: The purpose of this paper is to acquaint the students with the concepts which are helpful
in developing a sound sales and distribution policy and in organizing and managing sales
force and marketing channels.
Unit Topics No of Hours
Sales Management
1 Meaning & Objectives 8
Types & Functions of Sales Management
Sales Management Structure & Positions
Interdepartmental Relations.
Personal Selling
2 Objectives & Steps 8
Personal Selling Strategies & Styles
Sales Force-Methods & Procedures
Estimating Market and Sales Potentials.
Management of Sales Force
3 Determining Sales Force Size 8
Selection & Training
Motivation & Compensation
Evaluation & Supervision
Determining Sales Budget-Targets & Territories.
Physical Distribution
4 Participants and Environment of Physical Distribution 8
Channel Strategies & Structure
Design & Policies
Warehousing and Inventory Decisions.
Channel Members
5 Deciding the Number and Locations of Channel Members 8
Selection & Appointment of Dealers
Evaluation
Telemarketing, e-marketing & Teleshopping.
Total 40
References:
Ingram (2007), „Sales Management: Analysis and Decision Making‟, Cengage Learnings.
Krishna .k. Havaldhar and Vasant. M. Cavall (2007), „Sales and Distribution Management‟,
TMH.
Ramneek Kapoor (2007), Fundamentals of Sales Management, Macmillan.
Spiro, Stanton and Rich (2007), Management of a Sales Force, 7th
reprint, TMH.
Richant.R.Still, Edward.W.Gundiff and Norman.A.P.Govani (2007),‟Sales
Management Decisions, Strategies and Cases, 5th
edition, PHI.