PBRL 425 Assignment 5-2

Team Crisis Communication Plan Presentation

BP Gulf oil spill crisis

John Turnbull Brittany Schwartz

BP Gulf oil spill crisis

Current Crisis Explosion April 20, 2010. 11 killed, 17 injured

Pressure from both Public and Government

5,000 to 10,000 barrels of oil per day leaked

Oil moves onshore 2 months later

BP takes responsibility but blames other companies

Spill aftermath….stats and efforts

BP Gulf oil spill crisis

PR Done to date Quick Press Release Response

Bad PR response

Stopping the leak and cleaning up

Established clean up sites

Social Media Communication

BP Gulf oil spill crisis

PR Assessment Agree that BP did all they could despite circumstances

Quick action from CEO

Webcam setup

Setup funds for insurance claims and oil workers

New engineering and PR challenge to company

BP Gulf oil spill crisis

Alternatives / Recommendations Having a plan before the accident

Taking the full responsibility

Not belittling the circumstances

Opening the gateway to communication

BP Gulf oil spill crisis

Questions?

Images from BP.com , SeattleTimes.com and Franklin.edu