pcc - postal customer council of broward county presentation by dale -datadale - filhaber on...

Seminar for PCC of Broward County

Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302

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2017 will bring a triumphant return of physical mail. Companies will begin to cut through the digital clutter by creating solid direct mail campaigns, using pieces that stand out in the mail, finely-tuned targeted mailing lists, a great offer and distinct creative.


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Consistency, repetition, frequency is key


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Consumers value their mail if they are getting material that is of interest to them. This gives the mail a longer shelf life than other marketing channels.


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Companies that target their customers wisely save money, avoid waste and generate a higher ROI


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It’s all about the data…and marketers need to use the most accurate, top quality data.

» Compiled lists » Property data » Hotline lists » Lifestyle lists » Response lists » Modeled lists » Business lists


» Age » Income » Homeownership » Gender » Length of residence » Marital Status » Education » Presence of children » Ethnicity


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Basic demographics on a mailing list include age, income, gender, marital status, education, presence of children, home ownership,

0 200000 400000 600000 800000

Home / condo owners / income$100K+ / with Kids

Home / condo owners / income$100K+

Home / condo owners only

All Households

Broward County, FL


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Advertisers can reach out to Home owners with children.

0 500000 1000000

Hispanic Surnames / Home-condoowners / with kids

Hispanic Surnames / Home-condoowners only

Hispanic Surnames

All Households

Broward County, FL


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Example – advertisers can opt to reach Hispanic households with children


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Property data comes from the Tax Assessor file. Some of the data elements offered from the Tax File include presence of swimming pool, year built of home, home value, home / lot square footage, # of bathrooms, etc

» Swimming Pool Owner » Age of Home » Value of Home » Number of Bathrooms/Bedrooms » Home / Lot square footage » Roof type


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There are 73,697 single family homes built prior to 1997 in Broward County, FL

0 200000 400000 600000 800000

Owner-occupied homes,$250K+up, 20+ yrs old, with Pools

Owner-occupied homes with Pools

Single family Homes withSwimming Pools

All Households

Broward County, FL


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In Broward County, FL there are 117,000 Homes with in-ground swimming pools

» New Homeowners » New Parents » New Mortgages » New Movers » X-Dates » Individuals Turning 65 » Children Turning 1 » Individuals Turning 50


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New Homeowners are one of the most widely-used trigger lists in the US. There were over 2.4MM New Homeowners in the U.S. in the past 12 months

http://www.datamangroup.com/new-homeowner-lists/

» Travel / cruise » Golfers » Gamblers » Pet owners » Gourmet Cooks » Sports Enthusiasts (football, hockey, baseball) » NASCAR fans » Gardening » Healthy Living » Amusement Park Visitors


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Mailing Lists of Pet owners, Gourmet cooks, NASCAR fans, Golfers, Gamblers, Cruisers are just some of the categories advertisers can choose from as far as Lifestyle lists

» Self-Reported Information » Magazine Subscribers » Ailment Sufferers » Donors » Weight Loss Club members » Contest / sweepstake entrants » Mail order / on-line buyers » Transactional Data » AARP members


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Self-reported information includes ailment sufferers, magazine subscribers, weight loss club members, transactional data, donors and more!


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Modeled lists let advertisers reach unique households

» Modeled Credit Score » First Time Home Buyers » Prizm / Mosaic clusters » Net Worth / Income Producing Assets » Discretionary Spending » Propensity Data

˃ Has Life Insurance ˃ Active Investor ˃ Medicare ˃ Premium Credit card user


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First Time Home Buyers is an important market group for the Real Estate & Mortgage industries. Many home improvement companies utilize modeled credit scores to insure that prospective buyers can pass credit

» Select by S.I.C. » Top Contact Name » Employee Size » Sales Volume » Ownership Data » UCC Data » New Businesses


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Select business lists by category, employee size, sales volume, franchise, ucc data – new businesses.


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Smart business owners look at the own customer list with an eye towards analyzing it, cloning it and appending it with additional demographic & lifestyle data. Telephone #s, email addresses can also be appended

» Suggest a data append » Add a monthly Hotline program to an EDDM

campaign » Add a Facebook Match program to the Direct

mail » Offer a companion telemarketing list with the

direct mail » Suggest emergency postcards.


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NEW: Custom Facebook match to allow marketers to blend direct mail with a Facebook Ad campaign

Presented by Dale “DataDale” Filhaber [email protected] Dataman Group Direct www.datamangroup.com 561.451.9302

pcc - postal customer council of broward county presentation by dale -datadale - filhaber on...

Marketing