pcd - partners in open innovation - sensors and nanotechnology specific
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PCD - Partners in Open Innovation - Nanotechnology.TRANSCRIPT
Open Innovation Overview
Partners in Open Innovation
What is Open Innovation?
• Combining internal and external ideas and paths to market and advance the development of new technologies
• Make use of external ideas & technologies
• Internal inventions not being used should be taken outside
Not all good ideas are developed within a company, and not all ideas should be further developed within the firm's own boundaries.
Why now?Causes:• Increasing availability & mobility of skilled workers• Growth of VC market
Effects:• Knowledge no longer proprietary• If a company doesn’t use it, then someone else will• External options for ideas sitting on shelf• Increasing capability of external firms• Reduced internal capabilities for product development
Open Innovation Principles
Closed innovation principles Open innovation principles
The smart people in the field work for us.
Not all the smart people in the field work for us. We need to work with smart people inside and outside the company.
To profit from R&D, we must discover it, develop it, and ship it ourselves.
External R&D can create significant value: Internal R&D is needed to claim some portion of that value.
If we discover it ourselves, we will get it to the market first.
We don't have to originate the research to profit from it.
The company that gets an innovation to the market first will win.
Building a better business model is better than getting to the market first.
If we create the most and the best ideas in the industry, we will win.
If we make the best use of internal and external ideas, we will win.
We should control our IP, so that our competitors don't profit from our ideas.
We should profit from others' use of our IP, and we should buy others' IP whenever it advances our business model.
Benefits of Open Innovation
Closed innovation Open innovation
Limited to IP and expertise that resides within company
Great depth of expertise and IP available
Lack of capability in new areas Specialized firms and teams
Institutionalized thought stifles disruptive innovation
Unbounded ideas from outside-the-box thinkers
Limited resources Outside teams able to quickly and cost effectively produce results
Burdensome internal processes bog down development
Small, lean organizations avoid red tape, bringing results at a fraction of the cost
Is Open Innovation right for me?• Lack of expertise in new technical area• Resource shortage• New product competition• Slow and/or poor results from internal
invention processes• Need for disruptive new technologies• Need to expand into new markets & areas
Hurdles to Open Innovation• “Not Invented Here” syndrome• Poor management endorsement & focus• Lack of process for leveraging outside resources• IP rights concerns• Over-constraining outside resources to stay within
“narrow boxes”• Gaining critical mass & dedicated internal manpower
to manage & implement open innovation• Effort to manage cooperation with external partners
Recommended Steps• Create plan & scope of how to implement
Open Innovation• Gain management endorsement• Assign principal point of contact• Characterize problem or technical area for
Open Innovation• Identify candidate organizations for
partnership• Collaborate to develop relationship & work
plan• Manage through deliverables, schedules, and
stage gates
What to look for in Open Innovation Partner• Capabilities & expertise not possessed in
house• Technical depth in targeted areas• Sound management practices• Lean, agile organization• Efficient• Strong collaboration and communication
abilities• Ability to meet internal quality standards
References• Open Innovation: The New Imperative for Creating and
Profiting from Technology by Henry Chesbrough• http://www.openinnovation.eu/openinnovatie.php• http://
www.innovationtools.com/PDF/open-innovation-nerac.pdf
• http://www.oecd.org/dataoecd/48/35/41721342.pdf
Company Overview
We find and apply technology to create breakthrough new products
• Maximize a new product’s chance of success in the market
• Minimize the cost & time necessary to take breakthrough technologies & products to market
• Augment the capabilities & performance of our customer organizations
Mission Statement
Think Tank
Product Commer-cial
-iza-tion
Prototyping
En-gi-neering
R & D
?What is
Track Record• 20+ Patents• 100+ projects • 2 spinoff companies• 4 Partnerships• 3 Technology Innovation
Awards• 150+ years of product
development experience
non re-peat cus-
tomers
repeat customers
0
5
10
15
20
25
30
35
40
Source of projects, 2008-
2010
Product Development
“Menu” of Services
Ideation
Applied Research
Engineering
Prototyping Manufacturing
Testing and Validation
Stage gate development processPhase 0• Preliminary market & technical investigations• Develop problem statement • Develop work plan
- Concrete tasks, deliverables, budget, timeline- Management & reporting procedures
Phase 1• Perform work
- Apply technical & management expertise to quickly and cost effectively reach goals
- Regular progress reports & collaboration• Complete phase
- Final report and/or presentation- Stage gate – go/no-go decision- Phase 2 proposal
Example Projects
Brownline Metalworks, LLC
Digital Torque Wrench
Active Water Sciences, LLC
Commercialization
Satisfied Customers
• Customer had problems with creating effective solution
• Custom electromagnetic system to perform work
• Tight environmental, power, and spatial constraints
• High reliability• Compacted development time• PCD involved from problem statement to
production ramp-up
Case Study: Custom Electromagnetic System
Technology Investigati
on
Solution refinement
Brainstorming
Full scale design and
test
Production ramp-up
Design optimization
Technology Investigation
customer alone
with PCD0
5
10
15
20
25
Technologies Reviewed
Brainstorming
customer alone
with PCD0
50
100
150
200
250
Number of Concepts Gen-
erated
Solution refinement
customer alone
with PCD0
20
40
60
80
Years of expe-rience applied
Prototype design & Construction
required delivered0
50
100
150
200
250
300
force applied
Return on Investment
pcdcustomer
alone
0
10
20
30
40
50
Development Time (in months)
pcd customer alone
0500
1000150020002500
Cost (in thousands of dol-
lars)
• Proprietary & patented new electromagnetic system• Provides over 250 lbs of force • Minimal size, power consumption, and failure modes
• Cross-industry knowledge base• Significant depth in targeted areas• Network of experts• Value delivered in all stages of
development cycle• Time and cost savings
What our customers like…
“You solve problems that nobody else can”--James Wardlaw
NPD Manager, Ingersoll Rand
Technical Areas of Focus• Electromagnetics
- Custom motor design
• Control systems• Materials
- Nanotechnology- Carbon fiber- Shape memory alloys
• Optics• Sensors
• Thermodynamics• Design analysis
- FEA- Multiphysics- CFD- Mathematical modeling
• Manufacturing• Fluidics• Microbiology
PCD Labs
Design Lab Instrumentation Lab
Motor Lab
Microbiology LabMechanical LabElectronics Lab
Laser/Optics Lab
THE PCD Management TeamDonna Rainone, M. Arch. Architecture
Mike Rainone, M.S., Psychology , M. Arch. Architecture
Tom Crippen, Ph.D, Mechanical Engineer
Kenneth Wilson, Ph.D., Materials Science
Dee German, Ph.D., Optical Physics
Bert Sackett, M.S., Electrical Engineer
Joe Comparetto, M.S., Electrical Engineer
Phillip Grisham, M.S., Mechanical Engineer
Mike Jou, B.A., Industrial Design
Talbot Presley, B.S., Mathematics
Dave Carton, B.S., Mechanical Engineer, Chemistry
Clint Thompson, Master Prototyper
Alex Walls, B.S. Biology
Louise Rainone, B.A. Media Production
Where in the World is
• 65-acre campus in East Texas pine forest
• Perfect for distraction-free brainstorming
• 20,000 SF of laboratory and office space• Main laboratory• Prototype lab• Brainstorming studio• Main house• Guest house• Workout facility
PCDworks…
Your partner in Open Innovation
Services Detail
Ideation
• Proven process • Cross discipline teams of
client, PCDworks and 3rd party experts
• Generate large number of high quality concepts
• Refine best concepts to workable designs
• Optional: Test designs within same session
Electrical Engineering
• Modeling and analysis• Electronic design and
simulation• Embedded software
development• PCB design and rapid
prototyping• Wireless sensor design, mote
design and programming• Analytical modeling and
software development• Web applications
Mechanical Engineering• Analytical modeling• 3D modeling• FEA and multi-physics analysis• Component sourcing• Design for manufacturing• Simulation and testing• FMEA• Manufacturing oversight
Nanotechnology -Experience and Capabilities
• Metal Matrix Composite Carbon Nanotubes Reinforcement with: Ti, Al, Cu, Ni and Fe
• Polymer Carbon Fiber Composite Design & Fabrication
• Material Identification – SpectroscopyLaser Diode Identification
• Nano Metal Composites for use in cer-mets• Electroless plating metallic nano coatings• Theoretical modeling of Electron Microscopy
Sensor Design Experience and Expertise
Custom Systems previously developed at PCD• MEMS flow sensor• Microbolometers• Vision Systems and Optical Sensors• Fiber Bragg Grating Systems• Inexpensive Spectroscopy• Microfluidic Sensors• Chemical Measurement• Linear & Rotary Position Sensors• Torque Sensors
Other Sensing Platforms Used/Applied at PCD• Load cells for Stress Analysis• LAbVIEW Instrumentation and Controls • Fluid & Air Flow Sensors• Magnetic Sensors• Etc.
Research and Development
• Optical Circuit design, fabrication and testing
• Medical product development and testing
• Biological cultures and sterilization
• Custom bacteria development• High performance materials
development, construction and testing
Technology Research
• In-house database of useful technologies
• Technology scanning • Targeted research • Analysis and feasibility
studies
LabVIEW data acquisition stations
Mechanical• Force & torque• Velocity & acceleration• Temperature• Flow• Strength of materials
Electrical• Efficiency• Power consumption• Voltage and current
draw
Testing and Validation
Motor Development
• Analytical modeling and custom motor specification
• Magnetic flux analysis and optimization
• Custom manufacturing• Testing and validation• Access to high performance
proprietary BLDC motor design
Prototyping
• CNC mills and routers• Molding, casting and vacuum
forming• Product visualization• Custom test fixtures• Field-ready prototypes