GETTING & MARKETING YOUR REVIEWS

Glenn Pasch, COOPCG Consulting

“If it is to be, it’s up to me.”

Jackie B. Cooper as quoted in “The Prosperity Equation” by Jim Ziegler

You Only Know What You Know!

Zero Moment of Truth

• Download a free copy of this eBook written by Google

• This is a very fundamental concept which should fuel your business investments in digital marketing and social media.

• Ignorance of ZMOT in expensive!

• www.zeromomentoftruth.com

Workshop Goals

• Who is the new “Digital” Customer

• Understanding Reviews and how they impact your business.

• How behavior onsite impacts online reputation

• What processes Dealers need to implement

• On Site Branding of Reputation 

Look Outside Your Industry

Reviews are Used Everywhere

Shopping Cycle Compressed

Circle of Influence

Customer

Friends & Family

Online Marketing

Past Experience

Traditional Marketing

Circle of Influence

Customer

Friends & Family

Online Marketing

Past Experience

Traditional Marketing

OnSite Marketing

Creating The “Atmosphere” for Reviews

On Site Branding: “Tell Me How I Am Doing”

Asking for Review

• Ask Everyone• Ask while Paperwork is being

done or downtime• Ask for personal review, not for

dealership• Explain to them that an email will

be sent out with a link

Where To Post

• Google + Local• Yelp• Third Party Platforms• Sites in Your Google + Local

Account• Type “Name of Dealership

Reviews” for list

Avoid This At All Costs

http://www.pcgconsultingservices.com/resources/google-reviews-whitepaper/

The New Rules: RADIUS

Email Templates

• Write out a personal thank you

• Compare it to your Template

• Change it to be more personal

• Include a short video• Link to reviews

Responding to Reviews

• Keep it Short• Respond to all Negative• Respond to 2/3 of positive• Give your name, title and

direct phone #• No email in response

unless # is there as well

Marketing ReviewsInside and Out

Wall Of Fame

Sales People Front and Center

Web & Social Branding

Summary

• Create The Atmosphere On Site• Create a specific process to get reviews• Let customers know results and changes• Market your performance online• Use all effective Channels to do so• This does not stop. New Culture begins today

• Join online communities that allow you to engage with your peers and get help for free:• www.internetsalesmanager.org• www.dealerrefresh.com• www.drivingsales.com• www.automotivedigitalmarketing.com• www.dealerelite.net

• Need Assistance, Just Call, Follow, or Email Me.• Office: (732) 982-7075• Email: tony.abbott@pcgmailer.com• http://www.linkedin.com/in/tonyabbottpcg• @Tony_PCG• www.pcgconsultingservices.com

Thanks