pcma usage studies 2015 - 2017
TRANSCRIPT
2017
PCMA Educational Conferences 2015-2017
BRIGHTBOX INC. © 2017
INTERACTIVE CHARGING MADE SIMPLE
• Universal Compatibility: works with 98% of smartphones• Security: 6 chambers with fast charging up to 2.7 amp• Adaptability: complimentary or paid amenity with WiFi or 3G/4G connectivity • Accessibility: mag stripe cards, secure pin code QR code or RFID• Privacy: PCI compliant, encrypted card reader, no data connection • Certification: UL, CE, FCC and RoHS compliant• Service & Support: 24/7 phone and remote support• Remote Management: real-time visibility into units, reporting on usage, device type and impressions; remote content management via web portal
Consumers demand accessibility, security and convenience. Experiential Planners and Brands want reliable elegance worthy of their reputation. Brightbox provides:
Amplification
BRIGHTBOX INC. © 2017
Summary
Professional Convention Management Association (PCMA) is the definitive authority in education, business networking and community engagement for leaders in the global meetings, convention and
business events industry. With more than 6,500 members and 50,000 customers PCMA drives innovation through risk taking, research and data driven decision making.
The following report is a usage sampling from six PCMA educational events. In addition we have worked with event partner / operators such as InCharged.com and ITMMobile.com
for deployment at these events.
IMEX 2015
Amplification
BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS
2015 Activation Secure Key Feature: Mag Swipe / Email Capture
USE OF ANY BRANDED SPONSORED CARD CHARGE CARD CREDIT CARD OR DEBIT CARD
Amplification
BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS
First presentations to PCMA Chicago 2015 ( 1 unit ) IMEX 2015 Las Vegas ( 1 unit )
Demo Mag Swipe
Email Capture 3 Days Tech Lounge
46 Unique Users
PCMA Booth at IMEX 2015Demo
Mag Swipe 32 Unique Users
Amplification
BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS
June 2015 Fort Lauderdale Analytics ( 5 units ) MONTHLY USAGE REPORT - JUNE 2015
BRIGHTBOX EVENTS - PCMA EDUCATION CONFERENCE 2015
Report time: 11:33 on 23 Feb 2017
104USES
50MIN
AVG. SESSION
1AVG. DAILY USE/UNIT
98UNIQUE USERS
316TOTAL IMPRESSIONS
153LIFETIME USES
USAGE DETAILS
UNMET DEMAND............................................................................. 0CREDIT/DEBIT CARD USES........................................................... 100COMPLIMENTARY CARD USES..........................................................4
SESSION LENGTHS
UNDER 15 MIN............................................................................52%15-30 MIN..................................................................................15%30-60 MIN..................................................................................20%60-90 MIN..................................................................................18%OVER 90 MIN.............................................................................. 15%
HEAT MAP
TIME M T W T F S S
00:00 0 0 0 0 0 0 0
01:00 0 0 0 0 0 0 0
02:00 0 0 0 0 0 0 0
03:00 0 0 0 0 0 0 0
04:00 0 0 0 0 0 0 0
05:00 0 0 0 0 0 0 0
06:00 0 0 0 0 0 0 0
07:00 1 0 0 0 0 0 0
08:00 0 0 1 0 0 0 0
09:00 1 0 0 0 0 0 0
10:00 3 1 3 0 0 0 0
11:00 6 6 0 0 0 0 1
12:00 10 10 0 0 0 0 0
13:00 13 10 0 0 0 0 0
14:00 8 6 0 0 0 0 0
15:00 13 14 0 0 0 0 0
16:00 6 9 0 0 0 0 1
17:00 2 0 0 0 0 0 0
18:00 0 0 0 0 0 0 0
19:00 0 0 0 0 0 0 0
20:00 0 0 0 0 0 0 0
21:00 0 0 0 0 0 0 0
22:00 1 0 0 0 0 0 0
23:00 0 0 0 0 0 0 0
CUMULATIVE USAGE SUMMARY JUNE 2015
BRIGHTBOX EVENTS
VENUE LOCATION AVG. DAILY USE TOTAL USES
PCMA Education Conference2015
Box 5 0.9 17
PCMA Education Conference2015
Box2 0.9 17
PCMA Education Conference2015
Box1 1.8 34
PCMA Education Conference2015
Box4 0.3 5
NOTE: This is a monthly usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used togenerate the report. Numbers may differ from official financial and usage statements.
MONTHLY USAGE REPORT - JUNE 2015
BRIGHTBOX EVENTS - PCMA EDUCATION CONFERENCE 2015
Report time: 11:33 on 23 Feb 2017
104USES
50MIN
AVG. SESSION
1AVG. DAILY USE/UNIT
98UNIQUE USERS
316TOTAL IMPRESSIONS
153LIFETIME USES
USAGE DETAILS
UNMET DEMAND............................................................................. 0CREDIT/DEBIT CARD USES........................................................... 100COMPLIMENTARY CARD USES..........................................................4
SESSION LENGTHS
UNDER 15 MIN............................................................................52%15-30 MIN..................................................................................15%30-60 MIN..................................................................................20%60-90 MIN..................................................................................18%OVER 90 MIN.............................................................................. 15%
HEAT MAP
TIME M T W T F S S
00:00 0 0 0 0 0 0 0
01:00 0 0 0 0 0 0 0
02:00 0 0 0 0 0 0 0
03:00 0 0 0 0 0 0 0
04:00 0 0 0 0 0 0 0
05:00 0 0 0 0 0 0 0
06:00 0 0 0 0 0 0 0
07:00 1 0 0 0 0 0 0
08:00 0 0 1 0 0 0 0
09:00 1 0 0 0 0 0 0
10:00 3 1 3 0 0 0 0
11:00 6 6 0 0 0 0 1
12:00 10 10 0 0 0 0 0
13:00 13 10 0 0 0 0 0
14:00 8 6 0 0 0 0 0
15:00 13 14 0 0 0 0 0
16:00 6 9 0 0 0 0 1
17:00 2 0 0 0 0 0 0
18:00 0 0 0 0 0 0 0
19:00 0 0 0 0 0 0 0
20:00 0 0 0 0 0 0 0
21:00 0 0 0 0 0 0 0
22:00 1 0 0 0 0 0 0
23:00 0 0 0 0 0 0 0
CUMULATIVE USAGE SUMMARY JUNE 2015
BRIGHTBOX EVENTS
VENUE LOCATION AVG. DAILY USE TOTAL USES
PCMA Education Conference2015
Box 5 0.9 17
PCMA Education Conference2015
Box2 0.9 17
PCMA Education Conference2015
Box1 1.8 34
PCMA Education Conference2015
Box4 0.3 5
NOTE: This is a monthly usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used togenerate the report. Numbers may differ from official financial and usage statements.
Amplification
BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS
January 2016 Vancouver Analytics ( 10 units ) MONTHLY USAGE REPORT - JANUARY 2016
BRIGHTBOX EVENTS - PCMA VANCOUVER 2016
Report time: 12:04 on 23 Feb 2017
552USES
42MIN
AVG. SESSION
3AVG. DAILY USE/UNIT
467UNIQUE USERS
1.49KTOTAL IMPRESSIONS
561LIFETIME USES
USAGE DETAILS
UNMET DEMAND......................................................................... 171CREDIT/DEBIT CARD USES............................................................. 68COMPLIMENTARY CARD USES......................................................484
SESSION LENGTHS
UNDER 15 MIN............................................................................34%15-30 MIN..................................................................................20%30-60 MIN..................................................................................19%60-90 MIN..................................................................................18%OVER 90 MIN.............................................................................. 10%
HEAT MAP
TIME M T W T F S S
00:00 0 0 0 0 0 0 0
01:00 0 0 0 0 0 0 0
02:00 0 0 0 0 0 0 0
03:00 0 0 0 0 0 0 0
04:00 0 0 0 0 0 0 0
05:00 0 0 0 0 0 0 0
06:00 0 1 1 0 0 0 0
07:00 4 2 6 0 0 0 0
08:00 1 11 2 0 0 0 0
09:00 17 4 4 0 0 0 0
10:00 18 29 17 0 0 0 0
11:00 32 21 8 0 0 0 1
12:00 10 31 12 0 0 2 0
13:00 62 26 8 0 0 2 1
14:00 72 39 0 0 0 0 0
15:00 33 51 0 0 0 0 0
16:00 8 9 1 0 0 0 0
17:00 2 2 0 0 0 0 1
18:00 1 0 0 0 0 1 2
19:00 0 0 0 0 0 0 0
20:00 0 0 0 0 0 0 1
21:00 0 1 0 0 0 0 0
22:00 0 2 0 0 0 0 0
23:00 0 1 0 0 0 0 1
CUMULATIVE USAGE SUMMARY JANUARY 2016
BRIGHTBOX EVENTS
VENUE LOCATION AVG. DAILY USE TOTAL USES
PCMA Vancouver 2016 Miami medical meetings (unit 1 of 1) * 1.1 19
PCMA Vancouver 2016 Spare unit 1.8 33
PCMA Vancouver 2016 Itm mobile (unit 1 of 1) * 2.8 50
PCMA Vancouver 2016 Meet puerto rico (unit 1 of 2) 3.1 56
PCMA Vancouver 2016 Fort lauderdale (unit 1 of 2) * 5.2 94
PCMA Vancouver 2016 Meet puerto rico (unit 2 of 2) * 2.7 49
PCMA Vancouver 2016 Calgary stampede (unit 1 of 1) * 4.1 74
PCMA Vancouver 2016 Fort lauderdale (unit 2 of 2) * 2.1 37
PCMA Vancouver 2016 Hilton (unit 2 of 2) * 3.8 68NOTE: This is a monthly usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used togenerate the report. Numbers may differ from official financial and usage statements.
MONTHLY USAGE REPORT - JANUARY 2016
BRIGHTBOX EVENTS - PCMA VANCOUVER 2016
Report time: 12:04 on 23 Feb 2017
552USES
42MIN
AVG. SESSION
3AVG. DAILY USE/UNIT
467UNIQUE USERS
1.49KTOTAL IMPRESSIONS
561LIFETIME USES
USAGE DETAILS
UNMET DEMAND......................................................................... 171CREDIT/DEBIT CARD USES............................................................. 68COMPLIMENTARY CARD USES......................................................484
SESSION LENGTHS
UNDER 15 MIN............................................................................34%15-30 MIN..................................................................................20%30-60 MIN..................................................................................19%60-90 MIN..................................................................................18%OVER 90 MIN.............................................................................. 10%
HEAT MAP
TIME M T W T F S S
00:00 0 0 0 0 0 0 0
01:00 0 0 0 0 0 0 0
02:00 0 0 0 0 0 0 0
03:00 0 0 0 0 0 0 0
04:00 0 0 0 0 0 0 0
05:00 0 0 0 0 0 0 0
06:00 0 1 1 0 0 0 0
07:00 4 2 6 0 0 0 0
08:00 1 11 2 0 0 0 0
09:00 17 4 4 0 0 0 0
10:00 18 29 17 0 0 0 0
11:00 32 21 8 0 0 0 1
12:00 10 31 12 0 0 2 0
13:00 62 26 8 0 0 2 1
14:00 72 39 0 0 0 0 0
15:00 33 51 0 0 0 0 0
16:00 8 9 1 0 0 0 0
17:00 2 2 0 0 0 0 1
18:00 1 0 0 0 0 1 2
19:00 0 0 0 0 0 0 0
20:00 0 0 0 0 0 0 1
21:00 0 1 0 0 0 0 0
22:00 0 2 0 0 0 0 0
23:00 0 1 0 0 0 0 1
CUMULATIVE USAGE SUMMARY JANUARY 2016
BRIGHTBOX EVENTS
VENUE LOCATION AVG. DAILY USE TOTAL USES
PCMA Vancouver 2016 Miami medical meetings (unit 1 of 1) * 1.1 19
PCMA Vancouver 2016 Spare unit 1.8 33
PCMA Vancouver 2016 Itm mobile (unit 1 of 1) * 2.8 50
PCMA Vancouver 2016 Meet puerto rico (unit 1 of 2) 3.1 56
PCMA Vancouver 2016 Fort lauderdale (unit 1 of 2) * 5.2 94
PCMA Vancouver 2016 Meet puerto rico (unit 2 of 2) * 2.7 49
PCMA Vancouver 2016 Calgary stampede (unit 1 of 1) * 4.1 74
PCMA Vancouver 2016 Fort lauderdale (unit 2 of 2) * 2.1 37
PCMA Vancouver 2016 Hilton (unit 2 of 2) * 3.8 68NOTE: This is a monthly usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used togenerate the report. Numbers may differ from official financial and usage statements.
Units provided by ITMMobile.com
Amplification
BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS
June 2016 St Louis Analytics ( 4 units ) VIEW VIDEO OF ACTIVATION HERE
MONTHLY USAGE REPORT - JUNE 2016
BRIGHTBOX EVENTS - PCMA EDUCON 2016
Report time: 11:40 on 23 Feb 2017
81USES
45MIN
AVG. SESSION
2AVG. DAILY USE/UNIT
64UNIQUE USERS
193TOTAL IMPRESSIONS
84LIFETIME USES
USAGE DETAILS
UNMET DEMAND............................................................................. 0CREDIT/DEBIT CARD USES............................................................. 12COMPLIMENTARY CARD USES........................................................69
SESSION LENGTHS
UNDER 15 MIN............................................................................40%15-30 MIN..................................................................................17%30-60 MIN..................................................................................16%60-90 MIN..................................................................................14%OVER 90 MIN.............................................................................. 15%
HEAT MAP
TIME M T W T F S S
00:00 0 0 0 0 0 0 0
01:00 0 0 0 0 0 0 0
02:00 0 0 0 0 0 0 0
03:00 0 0 0 0 0 0 0
04:00 0 0 0 0 0 0 0
05:00 0 0 0 0 0 0 0
06:00 0 0 0 0 0 0 0
07:00 0 0 0 0 0 0 0
08:00 1 0 0 0 0 0 0
09:00 0 1 0 0 0 0 0
10:00 7 7 0 0 0 0 0
11:00 5 2 0 0 0 0 0
12:00 2 3 0 0 0 0 0
13:00 6 5 0 0 0 0 0
14:00 5 7 0 0 0 0 3
15:00 14 5 0 0 0 0 1
16:00 4 2 0 0 0 0 0
17:00 0 1 0 0 0 0 1
18:00 0 0 0 0 0 0 0
19:00 0 0 0 0 0 0 0
20:00 0 0 0 0 0 0 0
21:00 0 0 0 0 0 0 0
22:00 0 0 0 0 0 0 0
23:00 0 0 0 0 0 0 0
CUMULATIVE USAGE SUMMARY JUNE 2016
BRIGHTBOX EVENTS
VENUE LOCATION AVG. DAILY USE TOTAL USES
PCMA EduCon 2016 Unit 4 2.6 23
PCMA EduCon 2016 Unit 3 3.0 27
PCMA EduCon 2016 Unit 2 1.4 13
PCMA EduCon 2016 Unit 1 2.0 18
TOTALS 4 Locations 81 Uses
NOTE: This is a monthly usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used togenerate the report. Numbers may differ from official financial and usage statements.
Amplification
BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS
January 2017 Austin ( 8 units )
USAGE REPORT - 01.08.17-01.11.17
INCHARGED EVENTS
Report time: 12:48 on 19 Jan 2017
528USES
38MIN
AVG. SESSION
9AVG. DAILY USE/UNIT
454UNIQUE USERS
1.23KTOTAL IMPRESSIONS
541LIFETIME USES
USAGE DETAILS
UNMET DEMAND............................................................................. 0CREDIT/DEBIT CARD USES........................................................... 119COMPLIMENTARY CARD USES......................................................409
SESSION LENGTHS
UNDER 15 MIN............................................................................32%15-30 MIN..................................................................................21%30-60 MIN..................................................................................24%60-90 MIN..................................................................................16%OVER 90 MIN................................................................................ 7%
HEAT MAP
TIME M T W T F S S
00:00 0 0 0 0 0 0 0
01:00 0 0 0 0 0 0 0
02:00 0 0 0 0 0 0 0
03:00 0 0 0 0 0 0 0
04:00 0 1 0 0 0 0 0
05:00 0 0 0 0 0 0 0
06:00 0 0 0 0 0 0 0
07:00 2 4 0 0 0 0 0
08:00 0 5 0 0 0 0 0
09:00 16 5 3 0 0 0 0
10:00 25 31 1 0 0 0 0
11:00 31 28 4 0 0 0 1
12:00 22 12 6 0 0 0 1
13:00 60 32 1 0 0 0 0
14:00 84 36 0 0 0 0 1
15:00 38 54 0 0 0 0 1
16:00 6 9 0 0 0 0 0
17:00 0 4 0 0 0 0 0
18:00 0 2 0 0 0 0 0
19:00 0 0 0 0 0 0 0
20:00 0 0 0 0 0 0 0
21:00 0 0 0 0 0 0 0
22:00 0 0 0 0 0 0 1
23:00 0 0 0 0 0 0 1
CUMULATIVE USAGE SUMMARY JANUARY 2017
INCHARGED EVENTS
VENUE LOCATION AVG. DAILY USE TOTAL USES
PCMA 2017 - Puerto Rico 1004:Unit 1 6.5 26
PCMA 2017 - Puerto Rico 988:Unit 2 9.8 39
PCMA 2017 - Accor Hotel 1037:Unit 4 9.8 39
PCMA 2017 - Accor Hotel 1164:Unit 1 5.0 20
PCMA 2017 - Accor Hotel 1122:Unit 3 6.5 26
PCMA 2017 - Accor Hotel 1118:Unit 2 13.3 53
PCMA 2017 - Fort Lauderdale 1185:Unit 1 12.5 50
PCMA 2017 - CalgaryStampede
1079:Unit 1 8.3 33
NOTE: This is a monthly usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used togenerate the report. Numbers may differ from official financial and usage statements.
Click here for video
Austin units provided by InCharged.com
AmplificationPCMA St Louis 2016 Video
A COMPLETE EVENT ENGAGEMENT EXPERIENCE
PCMA Austin 2017 Video
InCharged Lounge Furniture + Charging Stations
AmplificationValue Proposition to PCMA Sponsors
• Attract: drive new foot traffic • Empower: delight and satisfy with valued amenity • Engage: connect directly, message immediately • Impress: deliver brand impressions • Inform: advertise product offers • Convert: drive in-venue purchases and larger basket sizes • Capture: capture (opt in or not) data and lead information• Measure: use camera to measure audience• Retain: increase in-venue dwell time • Reward: encourage repeat visits and loyalty sign-ups• Enlist: conduct enter-to-win contests and charity drives • Link: connect physical to digital marketing campaigns • Reconfigure: drive app downloads to grow ecommerce channel• Reconnect: follow up with email or SMS messages
By providing a complimentary amenity, venues and event producers drive immediate brand impressions, engage and learn about customers, enhance brand loyalty, and drive ongoing promotions.
BRIGHTBOX INC. © 2017
The use of our platform plays an intrinsic role in how users interact with brands using their mobile devices at events and venues.
BRIGHTBOX MESSAGE AMPLIFICATION
1. Solves the “Power Gap” providing both physical and data security, minimizing liability for sponsors, and enabling an "always on" mobile user experience
2. Influences purchase decisions with magnified brand exposure and increased impressions via memorable interactions
3. Attracts consumers to brand activations and venues, and provides consumer engagement via its digital signage and interactive kiosk features
4. Increases dwell time, satisfaction and repeat visits helping to manage the flow of guests via strategic kiosk placement
5. Increases ROI, and unlike other passive recharging solutions, provides usage and data reporting and customer acquisition features, so that sponsors can track users and create ROI via coupons, emails, and SMS.
6.Social Media Amplification Digital display keeps guests informed of social media hashtags, screen names, and promotions. Keeping guests charged will drive awareness with a user-generated activation content strategy.
HOW BRIGHTBOX CAN DISTINGUISH YOUR BRAND:
BRIGHTBOX INC. © 2017
THANK YOU
TO BUY, RENT, LEASE A BRIGHTBOX CONTACT: Joel Martin VP, Brands & Experiential (m) 646-647-5512 [email protected]