pcrd florida talent summit october 2009

Strategic Doing in a Nutshell: Creating Swarm Innovation

Ed MorrisonPurdue Center for Regional DevelopmentOctober, 2009

Monday, October 12, 2009

We are moving from our Grandfather’s to our Grandchildren’s Economy

Our economic transformation requires new approaches to strategy

Strategic Doing provides the discipline to to generate “swarm innovation”

Here’s Strategic Doing in a Nutshell


Here’s how our Grandfather’s created wealth


Here’s what happened to our Grandfather’s economy

‣Global markets integrated

‣ Costs collapsed

‣ The Internet exploded


Here’s how wealth will be created in our Grandchildren’s economy


The iPhone production

network

Our Grandchildren’s economy is emerging...Who makes the iPhone? A network led by Apple


Time

Prosperity

Grandfather's Economy: Wealth created by hierarchies

Grandchildren's Economy: Wealth created by networks

We are here

We are in the midst of a deep transformation


Grandfather’s Economy Grandchildren’s Economy

Hierarchies Networks

Command and control Link and leverage

Vertically integrate Horizontally connect

Transactions Relationships

Mass Production Sustainable Manufacturing

Strategic Planning Strategic Doing


Our challenge is to find the pathways to our Grandchildren’s economy...

Connecting our many assets with “link and leverage” strategies


In our Grandchildren’s economy, we will need to find ways to align 5 types of networks

Brainpower21 Century Talent

InnovationEntrepreneurship

Networks

BrandingStories

Quality, Connected

Places

CivicCollaboration




Networks

BrandingStories

Quality, Connected

Places

CivicCollaboation

Innovative Businesses

Cre

ativ

e P

eo

ple

Dyn

am

ic Clu

sters

Hot Spots


Tom Peters: “It’s the firm”



Networks

BrandingStories

Quality, Connected

Places

CivicCollaboation


Cre

ativ

e P

eo

ple

Dyn

am

ic Clu

sters

Hot Spots



Michael Porter: “It’s the cluster”



Networks

BrandingStories

Quality, Connected

Places

CivicCollaboation


Cre

ativ

e P

eo

ple

Dyn

am

ic Clu

sters

Hot Spots




New urbanists: “It’s the place”



Networks

BrandingStories

Quality, Connected

Places

CivicCollaboation


Cre

ativ

e P

eo

ple

Dyn

am

ic Clu

sters

Hot Spots




New urbanists: “It’s the place”

Richard Florida: “It’s the

Creative Class”Brainpower21 Century Talent


Networks

BrandingStories

Quality, Connected

Places

CivicCollaboation


Cre

ativ

e P

eo

ple

Dyn

am

ic Clu

sters

Hot Spots


We are grappling with “reforming” our Grandfather’s economy...When we should also be working on transformation...


We are grappling with “reforming” our Grandfather’s economy...When we should also be working on transformation...

0%

70%

High School Graduation Rates

69%

58%63%

57%51%

DadeOrlando

HillsboroughFlorida

U.S.


K through 12

4 Years of

CollegeCareer

We can start here: Our ideas about career paths are too simple...


We need transformation and innovation...

50% to 60% of teenagers are here...

70% to 80% of the jobs

are here...K through 12

Post Secondary

Dependency Cycle

Dropouts

Working poor

No career plan Weak skills

CareerPre-K

Entry level


Strategic Planning evolved to handle large hierarchical organizations


Strategic Planning evolved to handle large hierarchical organizations

A small group at the top did the thinking

A larger group at the bottom did the doing


Strategic planning doesn’t work because networks have no tops or bottoms


Our strategy challenge is like paddling a kayak in the ocean

The task requires quick strategic assessments and continuous “doing”


Strategic Doing guides a loosely connected network with a series of disciplined conversations


Strategic Doing keeps us focused on the big issues


Strategic Doing guides conversations...The key insight: People move in the directions of their conversations

What Could We Do?

What Should We Do?

What Will We Do?


We guide these conversations with workshop exercises....Strategic Doing Packs


Strategic Doing produces

alignments, links and leverage


Strategic DoingPlan and action together

Strategic PlanningPlan but no action

No StrategyAction but no plan


As we guide these conversations and make decisions, we generate all the components of a Strategic Action Plan...It is simple, but not easy.

Strategic Action Plan

v. 0.1beta


Core Group

Strategic Doing begins when a Core Team of leaders takes responsibility for the Strategic Doing process...

The Core Group agrees to use a Strategic Doing process to produce and update a Strategic Action Plan


Core Group

Focus Area 1

Focus Area 2

Focus Area 3

Focus Area 1

The Core Team identifies focus areas of opportunities to produce dramatically better results....


Core Group

Focus Area

Focus Area

Focus Area

Project

Project

ProjectProject

Project

Project

Project

Project

Project

Project

Project

ProjectProject

Within each focus area, teams start with initiatives or projects


Core Group

Focus Area

Focus Area

Focus Area

Project

Project

ProjectProject

Project

Project

Project

Project

Project

Project

Project

ProjectProject

Within each focus area, teams start with initiatives or projects

Projects need to be: ✓Replicable✓Scalable✓Sustainable


Core Group

The process of shaping a strategy is continuous


Core Group

Project

Project

Project

Core Group

30 Days


With Strategic Doing, there’s no separation between thinking and doing..the strategic conversations (driven by the four questions) are continuous


Strategic Doing generates Swarm Innovation...Many innovations that link and leverage a region’s assets

Disruptive Innovation Swarm Innovation


At Purdue, we have used Strategic Doing to generate over 50 initiatives (each with metrics) in four focus areas...with one administrator

Core GroupFocus

1

Focus 2

Focus 3

Focus 4

Initiatives Initiatives



Funds

Fluid Transport/ Civil & Ind. Engr.

Detection

Materials

Bioscience

Pumps/ Valves/ Components

Analysis/ Measuring/

Control

Water User

Consumer Products

Treatment/ Processing/ Softening

Utilities

Funding Agencies

Academic Institutions

Private SectorPublic Sector


DOE

EPA

NSF

USDA

DoD

NOAA/DOC

Interior

World Bank

Foundations

InternationalPartners

NIHGreater

MilwaukeeFoundation

UWM

Marquette

UW-Madison

WATER Inst.Chem & Biosci

School of Freshwater Science

CEASPhysics

MSOEFluid Power

Rapid Proto Center

M7/GMC MMSDCity of

Milwaukee

DNRUNDP

Federal Government

Municipalities

Water Council

Pentair• Filtering & purification

GE

Badger Meter• Water meters• Meter reading systems

Procorp• Water reuse & softening • Phosphate & radium removal

AO Smith• Water heaters

Kohler• Faucets• Materials, coatings, plating• Casting technology

Miller Coors• Intake quality, output quality• Energy consumption

AquaSensorsThermo Fisher

Scientific

Fall River

Great Lakes Water• Water treatment equipment Advanced

Chemical Systems• Ind. wastewater treatment

CH2MHILL• Engineering services

ITT

Sanitarie• Wastewater treatment

design

Flygt• pumps

SiemensJoyBucyrus

Veolia• Water utilities

OpportunitiesEnvironmental• Algae control (& exploitation)• Removal of PCBs from lakes & rivers• Storm water containment, • Road salt• Ship’s ballast – policy/enforcement• Aquaculture• Lake Michigan contamination• Policy issues – metering/incentives

Energy/Efficiency• Ethanol production efficiency• Tar sands water treatment• Elimination of boiler scaling• Increasing brewing efficiency• Increased efficiency of water heating• Speeding treatment for large volumes• Increasing treatment efficiency

Processing/Treatment•Municipal wastewater treatment–Storm water treatment–Reduced use of chemicals•Industrial wastewater treatment–Farm manure, food processing waste, metals–Utilizing sewer sludge•Residential Water Treatment–Residential water treatment, home filtration–Residential Water softening without salt

•Reverse Osmosis•Softening•Ships ballast - treatment•Treatment targets–PCBs in sewer pieps–Desalinzation–Radium in ground water–Pharmaceuticals–Phosphate

Monitoring/Detection• Water security• Real time monitoring • User detection systems• Real time sensing for life forms• Pharmaceuticals



Funds


Detection

Materials

Bioscience



Control

Water User

Consumer Products


Utilities

Funding Agencies




DOE

EPA

NSF

USDA

DoD

NOAA/DOC

Interior

World Bank

Foundations


NIHGreater

MilwaukeeFoundation

UWM

Marquette

UW-Madison



CEASPhysics

MSOEFluid Power

Rapid Proto Center

M7/GMC MMSDCity of

Milwaukee

DNRUNDP

Federal Government

Municipalities

Water Council


GE







Scientific

Fall River




ITT


design

Flygt• pumps

SiemensJoyBucyrus









Funds


Detection

Materials

Bioscience



Control

Water User

Consumer Products


Utilities

Funding Agencies




DOE

EPA

NSF

USDA

DoD

NOAA/DOC

Interior

World Bank

Foundations


NIHGreater

MilwaukeeFoundation

UWM

Marquette

UW-Madison



CEASPhysics

MSOEFluid Power

Rapid Proto Center

M7/GMC MMSDCity of

Milwaukee

DNRUNDP

Federal Government

Municipalities

Water Council


GE







Scientific

Fall River




ITT


design

Flygt• pumps

SiemensJoyBucyrus







• Joe Aldstadt – analytical methods• Peter Geissinger – detection• Alan Schwabacher– pharmaceuticals in water

• Carmen Aguilar – microbiology• David Petering –metal metabolism • Val Klump

• Rohatgi, Pradeep – adv. castings, lightweight, lead-free • Aita, Carolyn – advanced coatings• Gong, Sarah – polymer materials

• Chen, Junhong – nano materials, sensors

• Li, Jin – pollutant transport modeling• Bravo, Hector – hydraulic modeling• Christensen, Erik – pollutants in water• Amano, Ryoichi - CFD• Pillia, Krisna – porous media modeling• Kevin Renken- mass transfer• Sobolvev – biproducts utilization• Doug Cherkauer – groundwater hydrology

• Jim Waples – water aging• Tom Consi – aquatic robots• Tom Grundle - harbors

• Tim Ehlinger – aquatic systems

• Burlage – PCR environmental test

• Shangping Xu – safe drinking water

Partnerships• Sponsored Research Proj.• Shared equipment• Graduates• Workforce training• Subcontractor/supplier• Extramural grant support• Philanthropic support

Cluster Effects• Shared resources/equipment• Collaborative grants• Improved competitiveness• Translational science


As we connect assets, something funny happens...Our opportunities actually expand


People who use Strategic Doing do not waste time asking permission...

Kokomo, IN


These folks are working on re-engagement networks for laid-off engineers and manufacturing workers...


Here’s an example of an initiative that’s part of “swarm innovation”


Cape Girardeau, MO

Southeast Missouri used Strategic Doing to shape a strategy for its P-20 Council


Denver, CO

Colorado used Strategic Doing to explore new connections in its workforce system


Michigan used Strategic Doing to explore avenues past the declining auto economy

Lansing, MI


Boise, ID

Idaho used Strategic Doing in their Governor’s Workforce Development Summit


If your actions inspire others to dream more, learn more, do more and become more, you are a leader.

John Quincy Adams

We need leaders willing to step up...now


‣ Where we are: In a major economic transformation

‣ Where we are heading: To our Grandchildren’s economy and a world of open networks

‣ How we will get there: Building action-oriented networks with Strategic Doing

‣ What you can do:


‣ Where we are: In a major economic transformation

‣ Where we are heading: To our Grandchildren’s economy and a world of open networks

‣ How we will get there: Building action-oriented networks with Strategic Doing

‣ What you can do: Choose to lead


Thank you!

Ed [email protected]

Purdue Center for Regional Developmentwww.purdue.edu/pcrd


mailto:[email protected]

mailto:[email protected]

http://www.purdue.edu/pcrd

http://www.purdue.edu/pcrd