What’s ThinkCling?• With ThinkCling you can develop captivating ideas for guerilla

marketing, direct marketing as well as in-store activation• Our patented material clings on to any substrate be it wood, glass,

metal and even brick without leaving behind any trace of adhesive when removed.

• Brands like Adidas, Nokia, Vodafone have used this material to create exciting campaigns globally.

PCT12th May 2009

Ambient Media has its critics so we like to show off when we get great results!

We often produce cling with website links or phone numbers on them. This gives an accurate portrayal of the cut-through our guerrilla marketing campaigns have. For two years Think Ambient UK been running successful and targeted cling campaigns for their client for Ashton, Leigh and WiganPrimary Care Trust.Their objective was to promote Cancer awareness amongst specific consumers in key postcodes within the Wigan area. They identified key venues in these postcode sectors including pubs, bars, hairdressers, cafes, bingo halls and office blocks where we could post ClingZ and communicate directly with the key target audience. ClingZ were used in conjunction with various bus formats (inc. tickets, rears and interiors), pharmacy bags, pub washrooms (inc. beermats and mirror stickers), roadside posters (48-sheets and 6-sheets) and some local press.

PCT

McCann Erickson’s “Cancer Chancer” campaign for Manchester Versus Cancer Alliance has been setting standards, winning awards, and oh yes, saving lives! Their multi-channel approach resulted in a massive 55% increase in GP referrals and a 69% increase in awareness, which helped early diagnosis of 26 more cases of cancer in 2008. The IPA awarded the campaign their Bronze Award for Best Media, and also cited the campaign as a great use of creative media in their article “Big lessons from small advertisers”(Andy Nairn, the convenor of judges at the IPA Effectiveness Awards, 13/11/2009)

By spreading limited resources over numerous targeted media the chances of reaching those most in need increase. The client was so happy with the results that the campaign was repeated in Wigan and also rolled out in South Manchester!

PCT

Can’t wait to ThinkCling?!!Get in touch with us for samples, ideas, quotes

on the numbers below:Hozefa: +91-9819675752

hozefa.attari@iwanttothinkcling.comMurtaza: +91-9819830752

murtaza.attari@iwanttothinkcling.com