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Florida Marketing Manager

Marketing Coordinator

D’usse Brand Curator

Event Manager

Resume Reference

Marketing Plans | Campaigns

u  Strategic 360° planning to drive measurable sales, ROI & brand awareness in innovative ways.

u  Regional Marketing Plans u  Buyer & Distributer presentations

Reta i l  Ac*va*on  Pa r tner s  

u  Worked with distributors & sales:

Reports | Recaps | Budgets u  Weekly portal recap submissions u  Weekly, monthly, quarterly & annual,

data gathering & performance reviews. u  Managed marketing budgets & payroll

for 3 market managers & 50 brand ambassadors.

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Measured Success Analyzed reports to ensure plans meet or exceeded goals:

u  ROI: FMM data vs. budget u  Syndicated data & sales force u  Retailer scanned data u  Margin minder reports u  Consumer research reports

Did VPO increase after program by 10% - 25%? (volume per unit)

Additional space gained? End cap, cold space, rack, or added SKUS?

Did Brand Ambassador meet demo unit sales goal? (bottles)

Costco Roadshows act as a gauge by which buyers for the Costco Wholesale Corporation measure product demand through a 4 day roadshow program.

u  Management of up to 6 roadshow executions at once: all logistics from end to end

u  Bai successfully launched in Costco after out performing roadshow goals.

Costco Roadshow

Retail: Publix Highlight Developed retail programs to support promotional sales, co-op & digital ads. Sales leveraged programs to gain end caps, or added SKUS.

Launched aggressive campaign to support BOGO ad: (8/20-8/27)

u  Sales blitz: sold in 70 new displays u  18 demos a day = 126 demos total

Measured Success: IRI Data

u  Sale & marketing plan increased sales to a record high.

u  Bai was the top enhanced water by absolute growth in all Publix.

u  Bai out shared Vitamin Water & V Zero in Publix up to +86%.

Partnerships | Sponsorships | Influencers Negotiated partnerships & monetary fees to inkind sponsorships focused on quality events that drove brand awareness & tied into retail.

u  Miami Art Basel $30-50K fee u  iHeartRadio Pool Party 20K fee u  The B.I.G Summit $15K fee u  Green Planet Festival $7,995 fee u  UM-Green Dream $10,000 fee u  BET AWARDS COKE Sponsor

Influencer  Highlights  

Miami Art Basel stages the premier for international, modern & contemporary art, fashion & music shows for all over the world.

•  D’usse sponsored 5 key signature events •  Partnered with Pigalle, creators of Paris’ cutting edge street. •  Thursday: A$AP Rocky Private Dinner •  Friday: Pool Party + BBQ Friday: Delano FDR: Snarkitecture & The Alchemist & guest Wiz Khalifa

•  Saturday: Drake surprise DJ Set

Highlights:

The Delano Hotel: FDR

•  Negotiated buy back & ensured account & local distributor team were on the same page on buy back & drink specials.

•  Menu: converted Hennessey margarita to a D’usse Margarita

Art Basel

•  Make sure account and local distributor team are all on the same page in regard to buy back and drink specials

Developed a Music Series Campaign that aligned with the national brand objectives. Partnered with Circle House Studios, one of Miami’s top recording studios. (Pharrell Williams recorded “Happy”-#1 song in over 19 countries!)

•  Highlight those making a big impact behind the scenes and who are on the rise.

•  Echo: a 3 Grammy award winning producer and engineer who has produced for Pitbull, Daddy Yankee, Fat Joe and Ricky Martin.

•  Maffio: an award winning multiplatinum artist, producer, song writer and has credit with David Guetta and Pitbull.

Program management:

•  Event production logistics from end to end •  Negotiated vendor fees: $1,050.00 under

budget.

Conversation and Cocktails

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•  60 South Florida off premise accounts: POS management, merchandising & scheduling demos

•  Launched new Nuvo Lemon flavor within 100+ accounts.

•  Strategic brand positioning within account to increase sales.

•  Identify & coordinate special events specific to target consumer.

     

Nuvo  

Nuvo Sparkling Liqueur

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Writing samples

u Freelance|  Event  Management  u Sponsorship/Partnership  coordina*on  u  Influencer  connec*on  

Thank  You  

Elizabeth Cintron