pdf - seo - low hanging fruit
DESCRIPTION
Get found on Google through basic search engine optimization that 80% of your competitors fail to do.TRANSCRIPT
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The Elements of SEO
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The Timeline of Search Visitor enters search query
Google returns list of results
Visitor clicks on a result
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The Timeline of Search
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The Timeline of Search
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The Timeline of Search
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The Timeline of Search Visitor enters search query
Google returns list of results
Visitor clicks on a result
Before query
Manager optimizes web site
Keyword competition
analysis
Google indexes internet
Web visitor segmentation
& analysis
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Low-Hanging Fruit
1. Pick the right Keywords
2. Inject into Page Title
3. Inject into Meta Description
4. Inject into Headings
5. Inject into Link Text
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The Right Keywords
1. Think like your customer
2. Think about money words
3. Pick your battles
4. Prioritize and focus
5. Revisit over time
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KW Discovery Tools
1. Craigslist
2. Keyword Spy
3. Google Adwords
4. Alexa
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Analysis Tools
1. Google Analytics
2. SEO Centro
3. Web Confs
4. SEO Toolset
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Academic Approach
1. Align with strategy
2. Study competitors
3. Identify the gap
4. 360º Approach
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Questions? Contact Blake Newman (703) 999-1232 Blake (at) inQbation.com http://www.inQbation.com