RCMA SOLAR REFLECTIVE

COATINGS COUNCIL REPORT

Tom Meyer, Coating & Foam Solutions

Craig Smith, Superior Products International

Solar Reflective Coatings Council Initiatives

• Reflective Roofing Rebates Database

• Research and technical development

• Federal lobbying efforts

• Communications initiatives

• Codes & standards advocacy

• Identifying upcoming opportunities

REFLECTIVE ROOF REBATES

DATABASE

RCMA Reflective Roof Rebates Database

- Customized search tool available only to RCMA

members since January 2013

- Features up-to-date listings of local, state, federal, and

utility financial incentives for installing reflective roofs.

RCMA Reflective Roof Rebates Database

- Users can search by state or zip code

- Contact RCMA Staff to have a login set up for your

sales team’s use!

SRCC RESEARCH AND

TECHNICAL DEVELOPMENT

Research and Technical Development

Alternate Test Methods Study

- The study will test to see if there is a mathematical

correlation between the results obtained using

alternate methods compared to those obtained by the

D&S reflectometer and/or thermal emissivity sensor.

- Working with Oak Ridge National Laboratory to test

equipment from 3 manufacturers in first quarter 2014

- More details in Tuesday’s programming…

Research and Technical Development

CRRC Substrate Study

- 2013 project in coordination with Oak Ridge National

Laboratory and the Cool Roof Rating Council

- Worked to define a “rough substrate” test panel for

reflectance testing of field-applied coatings

- CRRC is currently performing round-robin tests on a

variety of coated rough-substrate test panels to gauge

correlation to smooth-substrate measurements

Research and Technical Development

2014 RCMA International Roof Coatings Conference

Dr. James L. Hoff, Center for Environmental Innovation in Roofing

“Introducing the RoofPoint Energy and Carbon Calculator: Measuring the Energy and

Environmental Contributions of Roofing Systems”

Jeffrey Steuben, Cool Roof Rating Council

“When the Going Gets Rough: The Impact of Substrate Texture on Solar Reflectance

Ratings”

Dr. Hashem Akbari, Concordia University

“Advances in Developing Standards for Accelerated Aging of Cool Roofing Materials”

(continued)

Please join us in Baltimore, MD July 14-17 for the RCMA International

Roof Coatings Conference to hear the latest research on several

reflective roofing areas. Topics of interest include:

Research and Technical Development

2014 RCMA International Roof Coatings Conference

Michael D. Fischer, Kellen Company

“Energy Efficiency and Sustainability in Codes and Standards: Impact on the Roof

Coatings Industry”

Dr. Justin Jitao Chen, Dr. Steven Jiguang Zhang, Dr. Joseph Rokowski, and

Loganathan Ravisanker, Dow Chemical Company

“Novel PUA Hybrid Chemistry for Elastomeric Roof Coatings”

Alice Kennedy, Baltimore Office of Sustainability

“Advancing Installation of Reflective Roofing Systems through Community-Based

Social Marketing and the Baltimore Energy Challenge”

Joe Mellott and Tom Diamond, The Garland Company

“Overcoming Vapor Drive Issues in Cool Roofing”

Kurt Shickman, Global Cool Cities Alliance

“Cool Surfaces: An International Opportunity”

Steve Heinje, Quest Construction Products

“The Roots and Future of Sustainability”

FEDERAL LOBBYING

RCMA Federal Lobbying Efforts

- In summer 2013 RCMA conducted our first Government Affairs

Lobby Day

- 20 RCMA members spent the day on Capitol Hill visiting with

members of Congress from their states and districts, meeting

with 70 different congressional offices in total

- Primary issues discussed:

• Sharing benefits of reflective roof coatings and how the use of all roof

coatings is a sustainable choice, prolonging the life of existing roof

systems

• Request the clarification of IRS Tax Code IRC 25C to include the use of roof

coatings

• Ask elected officials to extend or make permanent the

Commercial Building Tax Deduction (IRC Sec. 179D)

RCMA Federal Lobbying Efforts

Developed Federal Position Paper

leave-behind document, elaborating on

member talking points

COMMUNICATIONS

INITIATIVES

RCMA Communications Plan

• The robust RCMA Communications Plan looks for opportunities

to publicize the benefits of all roof coatings through:

o Placement of feature articles in industry publications

o Lending member expertise for speaking opportunities and

interviews with members of the media

o Positioning the RCMA as thought-leaders in the building &

construction industry

• Additionally, the RCMA monitors the media for negative press

and inaccurate commentary, and looks for opportunities to

respond as appropriate

RCMA Article Features

In 2013, RCMA has continued to spread the word on the benefits of

reflective roof coatings in industry publications….

“The Purpose of Roof Coatings”

– Carolinas Roofing, August 2013

“Everything Old is New Again: Roof

Coatings Continue to be an

Important Part of the Roofing

Market”

– Professional Roofing, October

2013

“Reflecting on Reflectivity”

– Construction Business, May-June

2013

“Roof Coating Manufacturers: The

Future Looks Bright for White

Coatings”

– Midwest Roofer, April 2013

RCMA Media Monitoring

- In 2013, the use of cool roofs has come under attack

by Samir Ibrahim, Carlisle SynTec, and others.

- Focus on the inefficient use of cool roofing products in

Northern climate regions and the unintentional

consequences such as condensation build up.

- Presentations have been made at roofing industry

conferences and articles have been published in trade

publications.

Examples of Negative Press in 2013:

Where does the Heat Go: A Look into Energy Performance of

Reflective Membranes

- By Samir Ibrahim, Carlisle SynTec

- Presentation at RCI Convention, March 14, 2013

White Roofs, Green Myth?

- By Samir Ibrahim, Carlisle SynTec

- Huffington Post, Green News Section, March 18, 2013

The Un-Cool Consequences of Cool Roofing

- By Samir Ibrahim, Carlisle SynTec

- Professional Roofing Magazine, July 2013 Edition

RCMA Media Monitoring

Further Example of Negative Press in 2013:

Unintended Consequences: A Research Synthesis Examining the

Use of Reflective Pavements to Mitigate the Urban Heat Island

Effect

- By Arizona State University white paper

- October 2013

The Global Cool Cities Alliance has issued a detailed response,

highlighting close to 60 major problems in the white paper

RCMA Media Monitoring

RCMA Reflective Coatings Article

- With significant contributions from many member

companies, RCMA has drafted a new article on

reflective coatings that addresses the inaccuracies in

the negative articles that have been published in the

past year

- RCMA is currently in discussion with several industry

publications to place the article, “Solar Reflective Roof

Coatings do more than Meet Cool Roofing

Requirements,” in an upcoming issue

CODES & STANDARDS

ADVOCACY

RCMA Codes & Standards Advocacy

- RCMA Director of Codes & Standards Mike Fischer

continues to participate in codes and standards

developments

- RCMA Codes and Standards Task Force has

participants from several member companies

- Current issues being monitored:- LEED v4

- IgCC

- ASTM D6083

- South Coast Air Quality Management District

RCMA Codes & Standards – ASTM High LevelD08 (Roofing & Waterproofing)

D08.18

(polymeric)

15 Active

2 coatings

2 Work Items

6 withdrawals

Many Revisions

D08.06

(SPF)

6 Active

3 coatings

1 Work Item

D08.05

(Cut Back)

16 Active

6 coatings/primers*

1 Work Item

3 potential withdrawals

D08.09

(Asphalt Emulsions)

11 Active

4 coatings

0 Work Items

7 withdrawals

D08.25

(Liquid Membranes)

2 Active

7 Work Items

9 Coatings

0 withdrawals

D08.20

(Membrane Systems)

25 Active

1 coating

8 work Items

3 withdrawals

D08.22

(Waterproofing)

20 active

7 coatings*

6 withdrawals

RCMA Codes & Standards – ASTM Coatings

D08.18

(polymeric)

D6083 ACR

D7311 PU Mem*

D08.06

D6694 SI

D6947 PU

WK Classification

D08.05

D41 ASP-primer

D43 CT-primer

D2823 ASP-Asbestos

D2824 AL

D4497 ASP

D5643- CT

D08.09

D1187 ASP-Metal

D1227-Roofing

D08.25

(Liquid Membranes)

C957

C1127

WK-PMMA

WK-Pester

WK PU-1K

WK PU-2K

WK PU ala 7311*

D08.20

(Membrane Systems)

Guide for ctg MB

RCMA Codes & Standards – ASTM D6083

This specification covers testing and material properties

of water-dispersed protective roof coatings composed of

a water-based acrylic latex elastomeric emulsion

polymer, to which various pigments and other additives

have been added to give the required physical properties.

RCMA Codes & Standards – ASTM Needs

• A new standard for an asphalt bleed blocking Acrylic

• Wider range of permeance in coatings to match

building science and code progress

• Liquid applied membranes

• Accelerated DPR for roofing (alt to CRRC)

UPCOMING OPPORTUNITIES

FOR REFLECTIVE COATINGS

Reflective Roof Coating Opportunities

- Huge volume of roof systems from the 80s and 90s

coming out of warranty

- Regulatory and building code changes

- IgCC

- LEED v4

- California Title 24

- Continued industry research

- Cool roof and Urban Heat Island Effect “buzz”

Reflective Roof Coating Opportunities

- Discussion of how RCMA can leverage

these and other opportunities in the

coming year…

QUESTIONS?