levi strauss & co. - marketing...
TRANSCRIPT
Levi Strauss & Co.
©2015
CSR AT LS&CO.
Jennifer Tang, Director, Corporate Affairs
Asia, Middle East & Africa
November 10, 2016
LS&CO. INVENTED
THE BLUE JEAN
3
FOR 163 YEARS
CSR IS IN OUR DNA
TRANSFORMING
FROM CSR CAMPAIGNS
TO CSR CULTURE
5
THE BEST IS YET TO COME
PEOPLE PLANET PRODUCTION
PROGRAM
FRAMEWORK
PRODUCTION PLANET PEOPLE
OUR GOAL TO BE AND TO BE SEEN AS THE WORLD’S MOST
SUSTAINABLE COMPANY
LIFE CYCLE
ASSESSMENT
3,800 litres consumed per pair of 501®
6% 23%
3%
68%
0%
COTTON
PRODUCTION
CONSUMER
CARE
1 2
THE TWO MOST SIGNIFICANT IMPACT AREAS
COTTON
CONSUMER CARE
EDUCATION
PRODUCTION
LS&CO. COLLABORATORY
PEOPLE
APPAREL
WORKERS
WORKER
WELL-BEING
ACTIVATING OUR EMPLOYEES
PROJECT WET
INDONESIA
COMMUNITY DAY
KEY LEARNINGS
Embed in
strategy and
SBP
Embrace,
engage, and own
Establish
accountability
structure
CSR IS A CULTURE
THANK YOU