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Levi Strauss & Co. ©2015 CSR AT LS&CO. Jennifer Tang, Director, Corporate Affairs Asia, Middle East & Africa November 10, 2016

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Page 1: Levi Strauss & Co. - Marketing Interactiveassets.marketing-interactive.com/.../Levi_JenniferTang.pdfLevi Strauss & Co. ©2015 CSR AT LS&CO. Jennifer Tang, Director, Corporate Affairs

Levi Strauss & Co.

©2015

CSR AT LS&CO.

Jennifer Tang, Director, Corporate Affairs

Asia, Middle East & Africa

November 10, 2016

Page 2: Levi Strauss & Co. - Marketing Interactiveassets.marketing-interactive.com/.../Levi_JenniferTang.pdfLevi Strauss & Co. ©2015 CSR AT LS&CO. Jennifer Tang, Director, Corporate Affairs

LS&CO. INVENTED

THE BLUE JEAN

Page 3: Levi Strauss & Co. - Marketing Interactiveassets.marketing-interactive.com/.../Levi_JenniferTang.pdfLevi Strauss & Co. ©2015 CSR AT LS&CO. Jennifer Tang, Director, Corporate Affairs

3

FOR 163 YEARS

CSR IS IN OUR DNA

Page 4: Levi Strauss & Co. - Marketing Interactiveassets.marketing-interactive.com/.../Levi_JenniferTang.pdfLevi Strauss & Co. ©2015 CSR AT LS&CO. Jennifer Tang, Director, Corporate Affairs

TRANSFORMING

FROM CSR CAMPAIGNS

TO CSR CULTURE

Page 5: Levi Strauss & Co. - Marketing Interactiveassets.marketing-interactive.com/.../Levi_JenniferTang.pdfLevi Strauss & Co. ©2015 CSR AT LS&CO. Jennifer Tang, Director, Corporate Affairs

5

THE BEST IS YET TO COME

PEOPLE PLANET PRODUCTION

PROGRAM

FRAMEWORK

PRODUCTION PLANET PEOPLE

OUR GOAL TO BE AND TO BE SEEN AS THE WORLD’S MOST

SUSTAINABLE COMPANY

Page 6: Levi Strauss & Co. - Marketing Interactiveassets.marketing-interactive.com/.../Levi_JenniferTang.pdfLevi Strauss & Co. ©2015 CSR AT LS&CO. Jennifer Tang, Director, Corporate Affairs

LIFE CYCLE

ASSESSMENT

Page 7: Levi Strauss & Co. - Marketing Interactiveassets.marketing-interactive.com/.../Levi_JenniferTang.pdfLevi Strauss & Co. ©2015 CSR AT LS&CO. Jennifer Tang, Director, Corporate Affairs

3,800 litres consumed per pair of 501®

6% 23%

3%

68%

0%

Page 8: Levi Strauss & Co. - Marketing Interactiveassets.marketing-interactive.com/.../Levi_JenniferTang.pdfLevi Strauss & Co. ©2015 CSR AT LS&CO. Jennifer Tang, Director, Corporate Affairs

COTTON

PRODUCTION

CONSUMER

CARE

1 2

THE TWO MOST SIGNIFICANT IMPACT AREAS

Page 9: Levi Strauss & Co. - Marketing Interactiveassets.marketing-interactive.com/.../Levi_JenniferTang.pdfLevi Strauss & Co. ©2015 CSR AT LS&CO. Jennifer Tang, Director, Corporate Affairs

COTTON

Page 10: Levi Strauss & Co. - Marketing Interactiveassets.marketing-interactive.com/.../Levi_JenniferTang.pdfLevi Strauss & Co. ©2015 CSR AT LS&CO. Jennifer Tang, Director, Corporate Affairs

CONSUMER CARE

EDUCATION

Page 11: Levi Strauss & Co. - Marketing Interactiveassets.marketing-interactive.com/.../Levi_JenniferTang.pdfLevi Strauss & Co. ©2015 CSR AT LS&CO. Jennifer Tang, Director, Corporate Affairs

PRODUCTION

Page 12: Levi Strauss & Co. - Marketing Interactiveassets.marketing-interactive.com/.../Levi_JenniferTang.pdfLevi Strauss & Co. ©2015 CSR AT LS&CO. Jennifer Tang, Director, Corporate Affairs
Page 13: Levi Strauss & Co. - Marketing Interactiveassets.marketing-interactive.com/.../Levi_JenniferTang.pdfLevi Strauss & Co. ©2015 CSR AT LS&CO. Jennifer Tang, Director, Corporate Affairs

LS&CO. COLLABORATORY

Page 14: Levi Strauss & Co. - Marketing Interactiveassets.marketing-interactive.com/.../Levi_JenniferTang.pdfLevi Strauss & Co. ©2015 CSR AT LS&CO. Jennifer Tang, Director, Corporate Affairs

PEOPLE

Page 15: Levi Strauss & Co. - Marketing Interactiveassets.marketing-interactive.com/.../Levi_JenniferTang.pdfLevi Strauss & Co. ©2015 CSR AT LS&CO. Jennifer Tang, Director, Corporate Affairs

APPAREL

WORKERS

Page 16: Levi Strauss & Co. - Marketing Interactiveassets.marketing-interactive.com/.../Levi_JenniferTang.pdfLevi Strauss & Co. ©2015 CSR AT LS&CO. Jennifer Tang, Director, Corporate Affairs

WORKER

WELL-BEING

Page 17: Levi Strauss & Co. - Marketing Interactiveassets.marketing-interactive.com/.../Levi_JenniferTang.pdfLevi Strauss & Co. ©2015 CSR AT LS&CO. Jennifer Tang, Director, Corporate Affairs

ACTIVATING OUR EMPLOYEES

Page 18: Levi Strauss & Co. - Marketing Interactiveassets.marketing-interactive.com/.../Levi_JenniferTang.pdfLevi Strauss & Co. ©2015 CSR AT LS&CO. Jennifer Tang, Director, Corporate Affairs

PROJECT WET

INDONESIA

COMMUNITY DAY

Page 19: Levi Strauss & Co. - Marketing Interactiveassets.marketing-interactive.com/.../Levi_JenniferTang.pdfLevi Strauss & Co. ©2015 CSR AT LS&CO. Jennifer Tang, Director, Corporate Affairs

KEY LEARNINGS

Embed in

strategy and

SBP

Embrace,

engage, and own

Establish

accountability

structure

CSR IS A CULTURE

Page 20: Levi Strauss & Co. - Marketing Interactiveassets.marketing-interactive.com/.../Levi_JenniferTang.pdfLevi Strauss & Co. ©2015 CSR AT LS&CO. Jennifer Tang, Director, Corporate Affairs

THANK YOU