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Venue: India Expo Centre & Mart, Delhi-NCR

Show Bulletin IV

14-18 October, 2016

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Organizer: Export Promotion Council for Handicrafts

Today IHGF Delhi Fair is globally recongnised as adistinguished trade appointment, well receivedowing to its comprehensive collections in home,lifestyle, fashion & textiles. The near concludingAutumn 2016 edition continues to gatherenthusiastic reviews from buyers and exhibitors assourcing for Spring Summer 2017 and Fall Winter2017-18 is conducted. 2950 plus exhibitors withinnovative collections confirming to 14 differentshow sectors rose to the occasion for business withbuyers from all over the world. The upsurge inparticipants was met with quality buyer traffic andcontributed to a significant amount of orderplacing and enquiries at IHGF Delhi fair. There isstrong and positive feedback from both sides asthe show draws to a close and time constraintskeep all busy. Exhibitors have demonstrated theextra effort to create unique and outstandingdisplays to engage and entice buyers. New productinnovations have ascertained more business asmany have added to their buyer lists. And as buyersshare, many are leaving with orders and some areon the verge of finalizing. All are being quiteillustrative in complimenting the organizers andexhibitors. The opening of the fair to retail volumebuying has shown encouraging results, and severaldomestic buyers visited to explore businesspossibilities. Most buyers agree that IHGF has seenimprovement over the years in terms of expression,be it in display, product variety or infrastructure.This one is termed neat and well presented. Manylike the work culture of Indian manufacturers asthey are ready to work as per buyer guidelines andare not hesitant to experiment. There are designerswho are keen to seek suppliers who can innovateand customize their ideas into products of homedecor. While there are many regular patrons who

Biggest & theBusiest editionset to sign off witha splendid wrap-up

pride in their contribution to theIndian handicraft industry's story ofgrowth and improvement, there arefew new comers who are on theirfirst visit to explore a long lasting journey withIndian manufacturers.

Small pieces have attracted many buyers, be it forhome decor, furniture or other lifestyle products.A mix & match is the new thing and new colourcombinations in otherwise traditionally inclinedproducts using techniques like tone on tone,etching, inlay and sheeting is being appreciated.The focus on natural fibers and sustainableproducts is well received as many come tosource just these products. They have likedthe variety using sustainable raw material.Hammocks and outdoor recreational/relaxationelements like garden decor, barbecue products andfigurines have been well noticed and sought out.

Takers for textiles have reveled in a variety of homefurnishings as well as kitchen linen. Those lookingfor accessories like scarves, stoles and shawls havealso expressed satisfaction at the variety availablewith exhibitors. Jewellery has found many newpatrons while establishing stronger ties with oldones. Neck pieces and pendants have fancied manybuyers as bangles & bracelets have gathered morefanfare this time. Gift items, paper products andhardware as well as components too have offeredgood choice to buyers. Contributing to busy aislesat IHGF are buyers in good numbers from USA,Canada, Denmark, Sweden, UK, Ireland, Australia,Spain, Norway, Holland, Tunisia, Lebanon, SouthAmerica, Middle East, Singapore and Japan. Therehave been a large number of buyers for almost allproduct categories.

Dear Buyers,

We are grateful for your continued

patronage to IHGF Delhi Fair and your

growing interest in India made products.

Your turnout in exemplary numbers from all

corners of the world is truly gratifying.

We thank you and wish to see you here again

for the Spring Fair, 16th-20th February 2017.

Dinesh Kumar

Chairman,

EPCH

Naved Ur Rehman

President,

Reception Committee

Rakesh Kumar

Executive Director,

EPCH

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Our DistinguishedGuests

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Encouraging buyer response tovibrant kaleidoscope of productsBrimming with innovation, freshness and positive energy, exhibitors seemto have taken responsibility to report a successful show. In continuation toour analysis of exhibitors since the past four days, we bring you moretidings from the exhibitors' side.

Bharat Artsand Craft, awell knownJodhpurbasedexporter ofwood andmetal woodfurniture hasdisplayed itsVrikshCertifiedproducts.Most of their

lines are statement pieces in elegant forms. Their representative, RajatDinesh recalled how they displayed their products in a 9m area of space inIHGF’ 1994. “And now, thanks to the journey with IHGF, I have a 60 sqmspace now," he exclaims. Established in 1991, they have grown to beappreciated by their buyers in USA, Russia, Europe and Columbia as wellas UAE, Korea and China.

In Living, another woodcraft specialist from Delhi NCR with verticallyproduction units in Rajasthan and UP, owned by Ashish Gupta, shares thattheirs is a “solid wood” home décor manufacturing and exportingenterprise.Thedomesticbranch iscalled InLiving andthe exporteditems areunder thebanner of InTrading."Engineeringis the key.Ours in the only CLL 5 axis engine used for manufacturing home décoritems in this country. We mostly use scrap and recycled wood for ourdesigns," says Mr. Gupta, adding that their main markets are UK and theUSA although they are extremely popular in Germany and China for aspecific product known as "the criss-cross dining table". "I am satisfiedwith the buyers turnout," he says.

Mohd. Zakir Hussain of Abbasi GoodCraft had many visitors. They dealmostly in leather and woodhandicraft. The leather is sourcedfrom Kanpur, Kolkata and Chennaiwhile most of the wooden is sourcedfrom Jodhpur. They primarily exportto USA and Europe. “One of ourpopular items are our butterfly chair,says Mr. Hussain. “IHGF is a goodplatform. Even I got to start-up fromhere. It has been a good experience

since then. We have beenexhibiting here since last 10years,” says Ajay Verma ofKaushal International, Noida.This home textiles specialist,deals in hand-made quilts,cushions and pillows, using avaried range of fabrics likevelvet, linen, silk and cotton.“This season we haveintroduced velvet quilts and it is really popular among buyers,” sharesMr. Verma and adds, “we try to use more of organic fabric as perdemands of our major buyers in Europe.

Sharing theirpreparadeness for buyermarkets, designer cumproprietor, Nupur Batrafrom Accessories byNupur, says, “we majorlydeal in handbags withrecent diversification toinclude scarves, belts andaccessories. We are in thepremium market where

we don’t make products based on the latest trends rather we make whatsells a year ahead. So these collections of ours are the ‘to be markettrends’ for the year 2017. We follow this trickle down method for ourproducts. Earlier we used to make black and white products and now wehave shifted to neon. IHGF is a good meet for new buyers. Our majormarkets for exports are Japan, Europe and Spain.”

Leela Bordia of NeerjaInternational, a well acclaimedleader and largestmanufacturer and exporter ofJaipur blue pottery says, “wehave been associated withIHGF since its very first editionand we showcase our productsin this show.” They specializein hand-made ceramics made only in Jaipur. Initially they used fewercolors but now are including more. Their major markets for exports areAustralia, Sweden, Chille, Brazil and USA. “IHGF is a great platform. It hasdone tremendously well to uplift Indian craft. Earlier few people knewabout Indian competency in product making but now the worldknows,” she adds.

Heirloom Naga’s proprietor, Jesmina Zeliang, a leading exporter from theNorth Eastern Region feels, IHGF is EPCH’s unique marketing platformfor exporters. Just as their name suggests, they specialize in native

textiles and crafts for which theyengage local artisans and antiquecrafters. “Styling is special in ourproducts as we retain traditionalstyles in weaving,” says Ms.Zeliang, adding that they exportto Japan and Europe. This timethey have displayed traditionalpillows in which they tried toincorporate cuts by a method ofhand-brushing.

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IGHF Delhi Fair being the world’s largest fair for Home, Lifestyle,Fashion and Textile throws a logistical challenge at us. I’mpleased to share that we have provided the best of services tothe 2950 + participants having varied display preferences andstand sizes and have been of service to the unprecedented buyertraffic - helping them find suitable accommodation andfacilitating their visit to and from the venue – India Expo Centreand Mart.I congratulate the exhibitors and trade visitors for keeping busyand doing exemplary business. I also congratulate our team at

EPCH, the team at India Expo Centre & Mart, the many agencies and their teamswho have planned and worked relentlessly. I profusely thank our Committee Membersfor their support and the Executive Director, EPCH, Shri Rakesh Kumar for leading usand steering the ship.On behalf of all EPCH teams we thank you for your patronage and look forward tohost you again at the IHGF Delhi Fair -Spring at the same venue, from 16th -20thFebruary 2017.

I congratulate the exhibitors and trade visitors forkeeping busy and doing exemplary business

R K VermaDirector, EPCH

Radhika Tholia from Jaipur based Nayika says,they were visited by their regular buyers. This istheir sixth consequtive participation at IHGF. Theyare manufacturer exporters of hand-blockprinted cushion covers, bed-sheets, table covers,garments and kids’ furnishing. “We use fabricslike cotton, velvet, khadi, linen and cotton silkpopularly known as chanderi and we exportmajorly to Europe, Australia and the USA,” sheadds.

IHGF exhibitors since past four years, Ram DineshSaadh of Jaipur based Saadh Enterprises says,“The experience has been good so far. IHGF is agood platform. Buyers’ response has been goodthis season especially for block printed home

textiles.” Manufacturers of made-ups andhandicrafts for buyers in Europe and japan, theyprimarily use 100% cotton fabrics, silk and jute.

IHGF Delhi Fair - Autumn 2016 Show Bulletin is brought outon behalf of EPCH by Chapakhana.com; www.epbureau.in

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In accordance with Ayurvedic principles, theingredients that go into incense-making arecategorized into five classes: ether (fruits), forexample star anise; water (stems and branches),for example sandalwood, aloeswood, cedarwood, cassia, frankincense, myrrh, and borneol;earth (roots), for example turmeric, vetiver, ginger,costus root, valerian, Indian spikenard; fire(flowers), for example clove; and air (leaves), forexample patchouli. 'Masala' is referred to a spicemixture in incense. Masala incenses are made byblending several solid scented ingredients into apaste and rolling that paste onto a core stick.

The Indian state of Karnataka, referred to as thecapital of agarbatti (Incense Sticks) is the leadingproducer of the agarbatti in India, with Mysoreand Bangalore being the main manufacturingcentres. IHGF Delhi Fair-Autumn 2016 bringstogether many manufacturer exporters from thisregion among those from Delhi NCR and otherstates in the incense and home fragrances hall atthe fair.

Mysore based N Ranga Rao & Sons who have beenin this trade since the past six decades arerepresented at this fair by Rajesh K who says, thisis a very flourishing market due to consumerinterest & demand for variety in this category. Thisfirm has well established brands like Cycle andFlute that have become household names now,informs Mr. Rajesh and adds that USA, Europe andWestern Africa constitute their regular exportdestinations. This time they are expecting buyersfrom West Asia and South America to connect

Home Fragrances,Dry Flowers & PotpourriTantalizing, Aromatic, Therapeutic & Spiritual

with them. Asoka Trading Co., Bangalore, led by TS Sagar mainly exports incense sticks to SouthAsian markets like Indonesia, Thailand, Sri Lankaand China. This year they have new products indifferent packing and fragrances.

Tamil Nadu based Ramesh Flowers Pvt.Ltd.represented by Hitesh Lodha at IHGF deals in hand-made dry flowers, candles and potpourri. Heshares that the materials used are 100% naturalwith the botanicals sourced from farmers in variedgeographical locations, allowing them tointroduce new assortments. They use naturalcolors and their workforce of around 2000workers led by a design research team convertthese natural by-products into home decor. "Thisyear we have 17-18 new collections," saysMr. Lodha and adds that they export to 32countries- 50% to USA, 30% to Europe and theother 20% to other countries." They comply withall required international laws & standards andare ratified by independent audit agencies. Theyhave been associated with IHGF since last 16 yearsand report of a very good experience of growingtogether. Many existing buyers have alreadyvisited them and among new visitors, manybuying agents have made enquiries.

"This year we have introduced 14-15 newfragrances, dual fragrances and fruity fragrances,"informs Uday Gherwada of Moksh Agarbatti Co.and adds, "we are the second largest in thedomestic incense market and export to around 8countries including USA." They have beenassociated with IHGF fair since the last two years

and feel it serves as a good platform as buyers canfind all products from the home & lifestylecategories in one place.

Packaging plays an important role in enhancingproduct value, says D P Shoban Babu of Bangalorebased Sandesh Agarbathi Co. that brings to IHGF,incense sticks in new innovations accentuatedwith interesting packaging concepts. "We areregular IHGF participants since last 15 years andwe meet our regular buyers here," he informs andadds that it is a good medium to meet buyers andmanufacturers. They export to US and Europe.Incense specialists, Asoka Trading Co., Bangalore,represented by T S Sagar agree on the importanceof packaging and have got along new 'flavours'and differential packaging. Their major marketsfor export are South Indonesia, Thailand, Sri Lankaand China. "Our buyers look for good qualityproducts and refreshing fragrances from Indiawhich they also use as room fragrances, saysMr. Sagar B Mahesh of Shashi Exports from thesame city specializing in incense sticks has regularexport markets in almost 70 countries. ThroughIHGF they are expecting to get connected tobuyers from Southern and Western Africa.

First time participants, Patil Parimala Works fromBangalore, represented by K Srinivas Rao says, theyseek buyers from South America and Europe fortheir range in perfume sticks, floral and naturalfragrances. They also have exclusive lines in floralbouquets and floral sticks. South Asia and theMiddle-East are considered to be the best marketsfor such products, he adds. A charitable

Indian manufacturers have carved their forte in the spiritual as well as home fragrances category with a plethora of products.Aromatics and incense with therapeutic properties uplift the mood and help unwind. Candles and candle sets unfoldvanilla, chocolate, fruity, flowery, woody and many more fragrances that are heady or simply calming and relaxing. Then,there are exotic fragrance oils and thoughtfully put together potpourri, that simply mesmerize.

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organization, Goloka Seva Trust from a Bangalore,represented by their Director, Charu Krishna Dasa,deals in manufacture and exports of natural, subtlyperfumed, herbal and handmade sticks. "IHGF isa very happening platform for us and we havebeen participating regularly since the last coupleof years," he says adding that USA and Europe areamong their regular buyer markets. Through thisedition they seek access to buyers in LatinAmerican countries while strengthening theirpresence in the US market. "Buyer response is uptoexpectations, concludes Mr. Dasa.

Mumbai based Hem Corporation, led by SanjayVichare specializes in hand crafted agarbattis andincense. They have a new range in their 'masalaincense' and black incense sticks. With an exportmarket spanning over 80 countries includingSouth America and Europe, they seek trade linksin African countries. "We are satisfied with thebuyer response this time at IHGF and are trying tofulfill their expectations," says Mr. Vichare, quicklyadding that this fair is a good platform for meetingnew trade partners. They have been in thisbusiness since 1975.

Prince Malik of Delhi based Osyrus Overseas thatspecializes in varied home products believes, "athoughtfully done up table with decorativescompliments the entertaining space whilewhetting a good appetite." With this belief theyoffer eco-friendly table top decor using materialslike jute, shells, etc. Primarily exporting to USA,they report of a good response at the fair.

Awarded many times by the Govt. of India asrecognition for their products and quality of work,Delhi based Simran Exports Inc. represented bySimran Singh Sachdev are regular participants atIHGF. Their product profile comprises a largevariety of perfume sticks, fragrances, sandalwooditems, etc. that they export to Europe, Middle Eastand South America. "IHGF plays an important rolein exports but for us participants, it is conditionalto the actual number of buyers we receive," hesays and adds that they are seeing a lot of frequentbuyer traffic this time. Delhi based MongaAgencies represented by Gaurav Monga offervarious incense sticks and cones under theirbrandname, Tridev. Their products reach differentmarkets like USA, Thailand, Spain and some otherparts of Europe. They have received their regularbuyers at the fair. Agra based Aroma Exports underthe aegis of Bhartiya Agarbatti Factory,represented by Mahendra Mittal deal in'perfuming incense'. This season they havecombined flowery & fruity fragrances andachieved innovated lines using different mediums.Their major markets are Australia andRussia."Australian buyers demand perfumes andliquid incense while Russian buyers demand oils,"shares Mr. Mittal.

Indore based Mysore Deep Perfumery House,represented by Ankit Agarwal at IHGF is a familyowned business initiated in 1992 and involved inmanufacturing and exports of premium qualityIncense products. They offer variations in herbal,organic & handmade sticks and incense,customizing their products as per marketdemands. Europe, USA and Indonesia are amongtheir regular markets. IHGF provides them withthe best platforms for new launches.

This is my secondvisit to IHGF. I amlooking for home,lifestyle and textileproducts and havefound someproducts that aregood enough tostrike a deal. I am looking for productsthat are not very expensive as I run awholesale business where the profitmargin is not very high. I would like themanufacturers to show that they can berelied upon by on time deliveries.Dick Van, Holand

Prime Interest: Home, lifestyleand textile products I have a small

scale business for

which I am

looking for bags,

jewellery and

accessories and

have found these

products here.

The primary reason behind me buying

them is that these products sell quickly

in my country. Apart from my regular

product categories, the jute box was

something that caught my eye. Apart

from quick supply, I would like the

manufacturers to keep innovating

because it is the design of the product

that makes it worth noticing and

buying. The buyer's lounge facility is

good and the food is great. I can say

that the fair has met my expectations.

Irene, Spain

Prime Interest: Bags,

jewellery and accessories

I am a regular visitor at

this fair and have made

some acquaintances with

traders and this time I am

also exploring new ones.

I deal in products related

to home interiors. I hold a

good running business in

the UK and the specifics that I look at in any

product are the quality and pricing. Their sales

are seeing an increase every year so they are in

demand. I expect the manufacturers to focus on

communication with their customer as it solves

every other aspect. Steven, UK

Prime Interest: Home interiors

This is my firstvisit and I'vecome herefindingproducts for mywholesalebusiness offurniture and I

can say that the fair met myexpectations really well. I found somegood innovative furniture designs thistime and also found some unexpectedadditions such as the phonograph,cushions and telescopes to my listbecause they caught my eye. Themarket in Lebanon is seeing its upsand downs thus affecting theproducts' sale. Though, whenever themarket is stable, I face no difficultiesin selling these off quickly. I expect themanufacturers to ensure the safe andtimely delivery of my shipment.Wael Choucair, Lebanon

Prime Interest: Furniture,phonograph and telescopes

This is my second visit tothe fair. I deal in jewelleryand home décor whichsells quickly, creatingrevenue for us. I havefound what I waslooking for and expectthe manufacturers tokeep in my mind that they should keepinnovating with new designs. Overall, I had agood experience. Gvonne Mars, Holand

Prime Interest: Jewellery

I am a regular visitor hereseeking products for homedécor because the demand forthem is high. Consumers areconstantly looking for productsthat would make their houselook different from the othersas no one wants similar

patterns. It is the pricing that matters here along withthe quality. The demand is high and for fulfilling it, theproducts should be made with new designs that showthe creativity of the manufacturers because theconsumer will not buy the same things repetitively.They should constantly work on improving designsand keep satisfying us as they are now. My experiencehere was overwhelming and I expect it to remain thesame for the rest of the days. Lucy, UK

Prime Interest: Home décor

I deal in a

wholesale

business of

furniture. I have

been visiting this

fair since last 12

years. This time it

is pretty nice.

There is a great demand for Indian

furniture in my country and it also

appeals to me. I see a great potential in

Indian products overseas and that is why

I have been coming here every year. I look

forward to better quality products from

India. Tuan Carlos Montes Restrepo,

South America

Prime Interest: Furniture

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Balotra, a city in the Barmer district of Rajasthan,risen to international fame owing to its enticingmud resist technique of textile block printingcalled Dabu, is represented at IHGF Delhi Fair-Autumn 2016, by State Award Winner, ChipaYousuf Yaseen and his textile crafts donningtextile crafts donningtextile crafts donningtextile crafts donningtextile crafts donningbeautiful Dabu printsbeautiful Dabu printsbeautiful Dabu printsbeautiful Dabu printsbeautiful Dabu prints. His eagerness to shareabout this craft and its demand among premierdomestic as well as international brands is anadded bonus. Balotra is known for its traditionalhand block printed textiles done with woodenblocks and dyed with soft shades of Indigo andnatural dyes (usually yellow and red) onto hardweaving cotton. Today synthetics are also used asa variation bringing down the cost of the finished

product by 40 to 50%. "But the beauty of Dabucomes out best on cotton," Yousuf informs. Themotifs are as old as 200 years. This is a familytradition and the city where this technique was away of life in the bygone era, is now being carriedforward by a few artisan families. The realizationof its commercial viability is giving this craft anew lease of life and Yousuf couldn't be happierabout it as he proudly shares about the people ofhis caste-'Chipa' who are carrying this inheritanceforward. Besides enjoying a good demandoverseas, this craft is eagerly embraced byconnoisseurs in India, he says, showing his displayrange of hand printed textile scarves and hometextiles. Yousuf's enterprise manufacturesbedspreads, pillow covers as well as artisanalapparel and have worked with leading Indiantextile brands like Fabindia and Anokhi, besidesfew export markets. Their canvas bags and tie &dye products are popular in USA, he informs. AtIHGF, he has already received sampling orders forbed sheets and for a first time exhibitor at the fair,this looks very promising.

The 350 years old art of making handThe 350 years old art of making handThe 350 years old art of making handThe 350 years old art of making handThe 350 years old art of making handprinted invitations (premium) and royalprinted invitations (premium) and royalprinted invitations (premium) and royalprinted invitations (premium) and royalprinted invitations (premium) and royalannouncement cardsannouncement cardsannouncement cardsannouncement cardsannouncement cards through a painstakinglydone block printing process is displayed byKhusboo Singh, daughter of a State Awardee whotaught her this art. Her artistic and "laborious butrewarding" venture is run with her mother Priti.Since she is the only one pursuing this art in Indiashe carries a rare legacy on her shoulders. On thefirst look, her cards seem elegant with traditionalRajasthani motifs but a closer look reveals the

intricacy created totally by hand, using engravedsteel hand-held stencils and vibrant dyes.They alsospecialize in monogram printing for royal clienteleand premium customers. Her stall displayssamples of stencils and cards including a weddingcard she made for Jodhpur's royal family. Eachpattern/motif involves as many stencils as thecolours involved and it is time taking as one dyehas to dry completely before the next is applied.

The craft of art metalwareThe craft of art metalwareThe craft of art metalwareThe craft of art metalwareThe craft of art metalware is represented bySadan Singh Rathore of Shri Kanuj Handicrafts,Jodhpur. About 20 years into this business, he

designs as well as customizes as per buyerrequirements. He has displayed boxes and animalfigurines in wood with brass inlay work. Hesupplies to the local market and is glad to reportof buyer enquiries through this participation.

Rajasthan's tie & dye leheriya work onRajasthan's tie & dye leheriya work onRajasthan's tie & dye leheriya work onRajasthan's tie & dye leheriya work onRajasthan's tie & dye leheriya work ontextilestextilestextilestextilestextiles is brought to this display by Mohd. Asif

who counts bed linen, women's suits, sarees anddupattas among his main products. The mediumused are cotton, semi-chiffon, and cotton-satin.They supply to stores across India and even havestores in two cities. He has 4 brothers and 4nephews who help in the work besides a team of4 to 5 artisans.

Hand carving on camel bone Hand carving on camel bone Hand carving on camel bone Hand carving on camel bone Hand carving on camel bone to bring outhome décor and gifting products is another craftRajasthan's Jodhpur region is famous for. At thiscollective display area of Jodhpur mega cluster, it

is represented in form of intricately carveddecoratives, mirror frames, dresser items, utilityboxes, etc. embellished with fine detailing andtypical Rajasthani animal and bird motifs, by SannaHandicrafts from the city, that enjoy a presence inthe domestic market and are keen to venture intodirect exports. They work with 10 to 12 artisansand this total handwork based enterprise uses

various hand tools limiting the use of machinesonly for drilling. They have received many enquiriesand look forward to order placing soon.

The famed craft of camel bone inlay inThe famed craft of camel bone inlay inThe famed craft of camel bone inlay inThe famed craft of camel bone inlay inThe famed craft of camel bone inlay inwood as well as intricate perforation &wood as well as intricate perforation &wood as well as intricate perforation &wood as well as intricate perforation &wood as well as intricate perforation &latticed work on wood ware from Jodhpurlatticed work on wood ware from Jodhpurlatticed work on wood ware from Jodhpurlatticed work on wood ware from Jodhpurlatticed work on wood ware from Jodhpurappears in the form of animal and bird figurinesas well as decorative boxes and small furniturepieces, put up by a father son duo- Chetan LalMeghwal and Kaishav Kishor from Shilp Gram,Jodhpur. They supply these products made by

artisans in the family, to exporters in Jaipur andthrough this maiden participation wish to meetoverseas buyers for direct exports. "We are onlykeeping a nominal margin on these handicraftsto attract buyers," they share. They are also keento start an online presence for domestic retail sales.They have attended EPCH seminars in Jodhpur andbenefited. Another participant from Shilp Gram isToga Ram who specializes in furniture madefurniture madefurniture madefurniture madefurniture made

LOCATION : Adjacent to Hall 15

Craftpersons from Jodhpur displaysplendour of traditional crafts

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of mango woodof mango woodof mango woodof mango woodof mango wood, like chairs, dressers, wall units,stools with leather seats, etc. He has also displayeddecoratives like totally hand carved figurines. Hebelongs to the Suthar cast of Rajasthan who haveinherited a heritage of exquisite carpentry. This istheir family tradition and the inception of businesscould date back to decades.

For two women artisans, Lalita and Shanti this is amaiden exposure to an international market anda fair of such magnitude. They are very impressedand Shanti has even decided to urge her twodaughters-in-law, also practicing this craft, toparticipate in the next edition. They specialize inapplique work on cushion covers, bedapplique work on cushion covers, bedapplique work on cushion covers, bedapplique work on cushion covers, bedapplique work on cushion covers, bedsheets, bags and selections in women'ssheets, bags and selections in women'ssheets, bags and selections in women'ssheets, bags and selections in women'ssheets, bags and selections in women'sapparelapparelapparelapparelapparel. Mirror work and typical Rajasthani folkmotifs are common in this 98% hand laboredworked with the sewing machine restricted tostitching and fortifying corners / borders of theproducts. This craft is not taught in institutionsbut women in Rajasthan's Barmer district justknow it just like a "must-learn" recipe in theirhouseholds. Traditionally, they practiced this craftto bring out products of everyday use or to give

away as wedding gifts to daughters. Gradually,this was used to earn livelihood as women set outmake these products for sale in local markets andplaces of tourist interest. "We are here due toGramin Vikas evam Chetna Sansthan (GVCS) andits association with the Export Promotion Councilfor Handicrafts, they say, expressing gratitude forthe grooming and fine-tuning of their skills thatare in turn making their products suitable forvarious international markets and as a result,empowering women in the region. "It also breaksthe monotony of our lives and gives us a lot tolook forward to," they say. Gramin Vikas EvamChetna Sansthan (GVCS), a women oriented socialenterprise, strives to rectify aspects of the valuechain that discourage women to continue atradition and to create a society void ofexploitation and deprivation. Their Secretary,Vikram Singh Chaudhary says, significant supportcame with the Ministry of Textile's ComprehensiveHandicrafts Cluster Development Scheme for theJodhpur Mega Cluster. This connected them to

the Export Promotion Council for Handicrafts(EPCH) that guides and supports skill developmentand training programs besides offering theplatform of international fairs like IHGF Delhi Fairto connect directly with overseas buyers. "Thereturns have been more than rewarding," he saysand adds, "the benefits these artisans get throughthis fair go a long way in giving them thefundamental international market exposure,besides instilling a long lasting confidence inthem." They are actively engaged with 11,000artisans-7000 applique specialists and 4000 adeptat embroidery. The prevalent embroiderytechniques in this area are - soof, pakka, kambiri,kharak, kachcha and sindhi. More products madeby artisans connected with GVCS are also ondisplay on the ground floor near the lamps &lighting section in the Central Function Buildingof the India Expo Centre. Here, a cheerfulrepresentative - Jogram Jee, explains about thehome textiles & made-upshome textiles & made-upshome textiles & made-upshome textiles & made-upshome textiles & made-ups on display and thisFair Trade initiative that betters the lives of manyin rural areas around Barmer. This is their 5thconsecutive participation in an EPCH fair.

To assist the stakeholders with moderninfrastructure, latest technology, designinnovations, skill development and appropriatemarket linkages, the Government of India declaredJodhpur, a Mega Cluster of wooden handicrafts.The Office of Development Commissioner(Handicrafts), Ministry of Textiles entrusted thetask of promoting and enhancing exports fromJodhpur to EPCH. In this regard, EPCH has set up atrade facilitation centre and is carrying out skilldevelopment of artisans; market interventions(domestic & international); market related capacitybuilding and brand promotion.

I represent Vaibhav GlobalLimited and we are a tele-retailer that deals inlifestyle products. I havebeen coming here since last3 years. So far, we have hadgood experience. This yearit is more organized and categorized. Indianproducts such as home solutions, textiles, homedécor and handicrafts are always in demand in theUS and since we deal in lifestyle products, we lookfor all of these stuffs here. Indian products dobetter than Chinese products as they are unique intheir designs. I expect good quantity, quality anddelivery system from manufacturers.Angel Tirkey, USA

Prime Interest: Lifestyle products I am from California

Express and this is my

first visit to IHGF. The fair

is good according to me.

Indian home decorating

products are very popular

in my country and I am

here looking for them. The products are really

good and they have a very good potential in

overseas market. I expect more varieties in the

products. Chia Lee Huang, USA

Prime Interest: Decoratives

I run a retail businessdealing in homedécor, especiallyfurniture. This is mysecond visit to thisfair and it has been agood experience sofar. India produces good handicrafts andhas a lot of potential. I expect competitivepricing and more design options frommanufacturers. Karuna Gusulg, Dubai

Prime Interest: Furniture

I represent Muzaita

Arts and we deal in

furniture. This is my

second visit to this

fair. Experience

with this fair has

been good so far.

It's different this

year as it more organized this time. Indian

traditional goods are popular in US

especially furniture, home décor and

miniatures. Lighting and furniture appeals

to me the most. Indian products have a lot

of potential because of better quality and

sturdiness than any other country. I expect

consistently better quality in the products.

Anisha Rathore, USA

Prime Interest: Lighting

I represent IMAX Worldwide Home andI've been coming to this fair for the lastfive years. Due to the quality and varietywith the price that the sellers offer here,I am bound to come again and again.All the products available here havepotential in US market. Products like

wooden marble and metal wares attract me. Also I'm reallyinterested in handicrafts items. We deal in home décorproducts particularly and there couldn't be any better marketfor us than India. I expect from the seller to go with the trendsand get us unique designs. Pam Stanton, USA

Prime Interest: Wooden Marble, metal wares

I am from Foyer co.ltd, and I am animporter andwholesaler for floralitems. We deal inflowers especiallydry flowers. This is

my second visit to this fair and the last twoyears' experience has been nice, becauseJapan don't have the same materials asIndia. Indian aluminum flower vase, glass,and dry flowers are very popular in Japanwhich is why I am here. India has goodpotential in Japanese market. I expectgood quality products and on timedelivery. Yuki Yonemura, Japan

Prime Interest:Dry flowers, Flower vases

10

Seminars & PresentationsHow Internet is driving the Future of CommerceInternet is something which opens the gateway to treasure. It has a visualmarket with unlimited possibilities. With the increase in popularity of onlinemarket, EPCH organized an awareness seminar on How Internet is drivingthe future of commerce by Mr. Vinay Bhartia, Senior Vice President, StrategicPartnership, Alibaba Group India. In his interesting presentation, Mr. Bhartiyadiscussed about possibilities of business through internet which providespresence to a business in more than 200 countries. "Offline will never getreplaced but online for sure has its own market", he explained.

Mr. Bhartia discussed the increasingimportance and usage of internetworldwide. In China, the online markethas grown from 1.1% in 2008 to 11.5%in 2016. So technically, physically, virtuallyor practically the world of Internet cannotbe ignored. Talking about India, thenumber of online shoppers is increasingday by day. It was 9% in 2013, 11% in2015 and 36% expected by 2020. He alsotalked about various reasons why Internetin India has been changing the shoppingworld like people getting better access tonetwork and smart phones are easilyavailable in any hand nowadays. There are21.9 Crore 3G/4G users in 2016. It reallychanges the market in a completelydifferent manner which cannot be disregarded.

Mr. Bharita also discussed the key drivers in e-Commerce like population,rise in the standard of living, competitive pricing, increased usage of onlineclassified sites, more number of second-hand product range etc. The averageIndian shopping done online is Rs. 1600 per person which is a good amountand better outcomes are waiting in the world of Internet.

Mr. Bharita also mentioned things to be kept in mind while trading onlinelike providing on-time delivery, quick reply, and genuine products whilekeeping a track of trends. The seminar ended in an interactive session whereinthe participants asked their queries to which Mr. Bhartia answeredsatisfactorily.

How to Overcome Barriers with Negotiation Skills

EPCH organized a seminar on How to Overcome Barriers with NegotiationSkills on 16th October, 2016 at the board room, IEML. The guest speaker forthe event was Mr. Rajeev Tyagi, Senior Vice President, Arielle Sourcing. Mr.Tyagi began his presentation by explaining the importance ofcommunicating through a picture in business. "You may have the bestproduct with best price at best place but if you cannot communicate yourproduct, it is of no use and that's where the idea of communicating with apicture comes", Mr. Tyagi informed the participants. Further, Mr Tyagidiscussed the importance of e-mail as an important tool to negotiate andcommunicate with buyers. On e-mailing, Mr. Tyagi warned that one shouldkeep time zones in mind while replying. Also before replying, one shouldresearch about what they are going to respond. Sometimes one may nothave any answer for the buyer, but even then they at least reply with arequest to provide more time.

Mr. Tyagi also explained that communication skills are not about knowingenglish or any other foreign language but how deep one knows their productwell. Language barriers can be removed through interpreter or any othersource but if one doesn't know their products, and what they're are selling,they won't be able to sustain in the market.

On negotiation skills, Mr. Tyagi informed that it is an art which is as old asthe market. It has its own impact on the buyers-sellers relationship.Negotiation is an unavoidable part of the business, be it small or big, it doesmatter. One should never carry pre-conceived notions or weightage of pastexperiences while negotiating, he explained. While having negotiation ontable, one must get ready with all the calculation. "It's not about just usingthese skills, it's about how correctly we use these skills" he informed. Towardsthe end of the seminar participants put forth their queries to which Mr.Tyagi answered satisfactorily.

Mr. Rajeev Tyagi, Senior Vice President, Arielle Sourcing seen making thepresentation on ‘How to Overcome Barriers with Negotiation Skills’.Seen on the dias are(LtoR) : Mr. O P Prahladka, Vice Chairman, EPCH;Mr. K K Bhansali, Vice President, Reception Committee, IHGF Delhi FairAutumn 2016; Mr. Vinay Bhartia, Senior Vice President, Strategic Partnership,Alibaba Group India

Knowledge ForumFor Safe and Smart Lighting Products"Safety doesn't harm but accident does", following this introductory line,Mr. Peeyush Gupta, Director, Sales and Marketing, South Asia, ULaccompanied by Mr. Anurag Singhal, Manager, UL India began hispresentation on Knowledge Forum for Safe and Smart Lighting. In hiselaborate presentation, Mr. Gupta talked about the various small precautionsthat can change the present and future of any business especially when itcomes to lightening business.

MrMrMrMrMr. Vinay Bhartia. Vinay Bhartia. Vinay Bhartia. Vinay Bhartia. Vinay Bhartia, Senior VicePresident, Strategic Partnership,Alibaba Group India

11

MrMrMrMrMr. P. P. P. P. Peeyush Guptaeeyush Guptaeeyush Guptaeeyush Guptaeeyush GuptaDirector, Sales and Marketing,South Asia, UL

Goods and Services Tax (GST)- Implications for the Handicrafts SectorMr. Deepak Bajoria, D K Bajoria & Associates and Mr. B K Verma, executivepartner, Lakshmikumaran & Sridharan began their session by defining theGoods and Services Tax followed by an elaborate explanation of the same."One thing that has to be kept in mind is that the GST act has not beenpassed yet, it's the Constitution Amendment Bill", Mr. Bajoria informed.

The guest speakers discussed the taxes to be sub-summed and taxes to benot sub-summed into CGST & SGST. Presently we have Excise Tax, ServiceTax, Sales Tax, Entry Tax/Local Tax and Custom Tax at different phases. ButGST is a single tax to replace various indirect taxes levied by Union andStates. The Centre imposes central excise tax, central service tax, servicetax, additional custom duty and special additional duty and the Statesimpose VAT/Sales Tax, Octroi, entry tax, purchase tax etc. All these taxeswill be replaced by one common tax, GST.

Throwing light on the benefits of the tax, Mr. Bajoria and Mr. Verma informedthat there will be many benefits from GST including common & unifiednational market, removal of barriers of trade, lower cost of doing market,equitable transport, and improved compliance resulting in reduced overalltax ratings. These are necessary because if we look at the report by theWorld Bank there are many issues like delays due to road blocks, tolls andother stoppage, freight time, logistic cost etc. They are expected to behistory after this magical law. GST may affect our GDP as well. According tothe Finance Commission study, our GDP may see a growth of 0.9-1.7%.

Talking about the impact on handicraft industry, the speakers informedthat we will have to wait for its implementation. It is expected that GST willchange the entire system and make things easier for the sector. The sessionended with an interactive Q&A session in which the participants raisedseveral queries and the guest speakers answered satisfactorily to them.

Mr. Gupta in his presentationexplained to the participants howsafety standard may vary fromcountry to country. Productcompliance, anti-counterfeiting,traceability, product integrity, on-going changes in the market andmarket surveillance are some of thecautions he advised the participantsto take care of. "Because a singlemistake can throw you out of thebusiness", he said.

Mr. Anurag informed that ULprovides free UL FUS inspectionguide, free UL standard tosubscribers, EPCH support and

MSME subsidy. Answering a question on even after having UL safety, ifanything goes wrong who will be responsible, Mr. Anurag answered that ifany mistake is done by UL then we will be solely responsible but in case thesubscribers make any, things are on them.

Mr. Gupta explained that UL is strict in its business and takes care of itssubscribers through surprise inspection, regular visits, buying products frommarket for inspection, providing information to its customer on how todeal with safety issues etc. Charges taken by UL are nominal and accordingto the products which are available on the website. Since MSME providessubsidy, things get easier. UL has been into business with FBI, CBI in India,US Custom Department etc. The seminar ended in an interactive session inwhich participants asked questions to which Mr. Gupta and Mr. Singhalanswered satisfactorily.

Japanese Buyers Delegation visits IHGF Delhi Fair - Autumn 2016

12

Handloom, Silk and SustainableCrafts from NER go multicolour!

THEME PAVILION LOCATION : NEAR HALL 9

With an aesthetically done central theme ofnatural fiber products, surrounded byindividual participant stalls, the specialshowcase of crafts from India's North EasternRegion (NER) at IHGF Delhi Fair-Autumn 2016features products from India’s sustainable rawmaterials rich states of Assam, Manipur,Tripura, Mizoram and Nagaland, represented bya team of 27 artisans and entrepreneurs as wellas welfare organizations.

Shravanti Borah's passion for revivingShravanti Borah's passion for revivingShravanti Borah's passion for revivingShravanti Borah's passion for revivingShravanti Borah's passion for revivingthe traditional silks of Assam, broughtthe traditional silks of Assam, broughtthe traditional silks of Assam, broughtthe traditional silks of Assam, broughtthe traditional silks of Assam, broughther into this fieldher into this fieldher into this fieldher into this fieldher into this field and her firm-Enajori thatmeans 'the thread of love', took shape inGuwahati. She deals in Eri and Muga silksarees, mekhla chadars and stoles as well asfabrics, home furnishings, home linen andmade-ups. Each piece is unique: subtlyinterwoven in different combinations of softsilk & wild silk fibers that have been hand dyed

Bamboo Crafts, Home Decoratives, Home Furnishings, Fashion Jewellery & TextilesDry Flowers & Natural Fiber Products

with substances likeeucalyptus bark, tealeaves onion skins,marigold petals,madder root andindigo. When thesehues & threads areblended withinintricate weaves &multiple densities,

the fabric takes on a texture & transparency thatis beautiful, sensual and sophisticated. "I amgoing to make Eri silk carpets which will be firstof a kind, but may be expensive for some", sheshares speaking about the growing popularityof Eri-the ‘ahimsa’ silk and adds that Muga hasits own demand, texture and fineness which iswhy many Asian buyers, especially theJapanese prefer it, but Eri enjoys good demandin European nations like Germany. Forvariations to her existing home furnishingsrange, Shravanti is using techniques like screenprinting and hand printing to embellish herlines with animal and bird motifs. Part of thisrange are her jute & linen cushion coverssporting images of endangered animals as agesture of spreading awareness to protect &sustain nature’s rich bio-diversity.

Nirman Fabrics by Sarah Fashion fromGuwahati, Assam, is spearheaded by TwaritaDas and represented here by Bapan Sarkar whostrongly feels that youngsters are leaving thecraft heritage and should be motivated back totheir roots as this is like a treasury that can betapped through proper structuring. They havebeen regulars at EPCH fairs since last four yearsand this time, is quite overwhelmed by thepositive reception and greater coverage.Handlooms are their forte with productsHandlooms are their forte with productsHandlooms are their forte with productsHandlooms are their forte with productsHandlooms are their forte with productslike cushion covers and stoles.like cushion covers and stoles.like cushion covers and stoles.like cushion covers and stoles.like cushion covers and stoles. They havealso got selections in exquisite Muga and Erisilk. They export to US, France, Australia,Thailand, Sri Lanka and Malaysia.

"Assam is the only place where the"Assam is the only place where the"Assam is the only place where the"Assam is the only place where the"Assam is the only place where theworld comes for silk," proclaimsworld comes for silk," proclaimsworld comes for silk," proclaimsworld comes for silk," proclaimsworld comes for silk," proclaimsPuberun Sharma, with an air of localPuberun Sharma, with an air of localPuberun Sharma, with an air of localPuberun Sharma, with an air of localPuberun Sharma, with an air of localpridepridepridepridepride. Based in Nalbari, Assam, he deals inorganically dyed, handspun Muga and Eri silkas well as cotton handloom stoles and intends

to include sarees in the immediate future. Hehas a retail store and also caters to buyers inSingapore, New Zealand, Korea and USA.Having been in this profession since 8 years,Puberun appreciates overseas buyers who valueorganic and natural products. "Five to six yearsback, the market for Eri silk had diminished butnow it sees a promising revival with changes inthe traditional usage," he shares and adds abouthow shawls are modified into stoles to becomeuser-friendly. As more colors are sought, naturaldyes are mixed to attain new shades. He isconcerned that as the products are handspunand artisan dependent, volumes are difficult toachieve in a limiting turnaround time. This attimes, becomes the biggest hindrance incatering to seasonal international demands thatalso involve shipping time.

Haider Ali, from Sivasagar, Assam startedworking with Muga and Eri silk in 2004, initiallycatering to boutiques in the local market andmoving on to export markets like France,Germany and Russia. His inspiration is hisHis inspiration is hisHis inspiration is hisHis inspiration is hisHis inspiration is hisgrandmother who used to work withgrandmother who used to work withgrandmother who used to work withgrandmother who used to work withgrandmother who used to work withbanana fiberbanana fiberbanana fiberbanana fiberbanana fiber..... Though he deals in silk jackets,shawls, cushion covers, quilts and runners, hismain focus is on silk stoles and king size shawlsthat include use of natural dyes in the fiberstage and traditional hand spinning techniquesthereafter. "Most find the products value formoney andthose who use itonce come backfor more", hequips andinforms of Erisilk’s therapeuticproperty ofkeeping throatinfections at bay,if used as neckwarmers.

13

A bedecked Puspi Brahma from Kokrajhar,Assam has got along a range in water range in water range in water range in water range in waterhyacinth products like dining mats,hyacinth products like dining mats,hyacinth products like dining mats,hyacinth products like dining mats,hyacinth products like dining mats,ladies bags, yoga mats, baskets andladies bags, yoga mats, baskets andladies bags, yoga mats, baskets andladies bags, yoga mats, baskets andladies bags, yoga mats, baskets andstorage boxes storage boxes storage boxes storage boxes storage boxes in her second timeparticipation at IHGF. She is noticeablyoverwhelmed with the positive response andthe grand platform EPCH has provided through

this participation. She aims for further exportsof her finely crafted ethnic products and hopesto be part of the fair the next time too.

Many cushions in handloom and silkMany cushions in handloom and silkMany cushions in handloom and silkMany cushions in handloom and silkMany cushions in handloom and silkstoles displayed alongside cotton kurtisstoles displayed alongside cotton kurtisstoles displayed alongside cotton kurtisstoles displayed alongside cotton kurtisstoles displayed alongside cotton kurtisadorn the stall of Chanu Creations, Manipur,owned by Indira Chirom and represented by herassociate. They have exotic display of

handloom hometextiles tailored fortheir established buyerbase in severalEuropean countries.They have manufacturing units and dyeingunits in Manipur and Delhi NCR, primarilyemploying women.

Manipuri Longpi stone pottery specialistManipuri Longpi stone pottery specialistManipuri Longpi stone pottery specialistManipuri Longpi stone pottery specialistManipuri Longpi stone pottery specialistMathew Sasa has worked with buyers fromBelgium and France. He has lined up newproducts confirming to new trends and

international market demands. The rawmaterials used are weathered rock andserpentine rock, crushed to a powder andmixed with water in a ratio of 5:3 to form aclay-like consistency. The dull-brown mixture iskneaded the entire day and flattened on awooden board for the initial slab work.Uniquely, Longpi pots are not crafted on apotter’s wheel. Every item is shaped by handwith the help of molds and tools.

Keisham Babita Devi from Manipur has gotalong aqua weaves, i.e., bags and basketsbags and basketsbags and basketsbags and basketsbags and basketsmade of shitalpatti, water hyacinth andmade of shitalpatti, water hyacinth andmade of shitalpatti, water hyacinth andmade of shitalpatti, water hyacinth andmade of shitalpatti, water hyacinth andother natural fibers other natural fibers other natural fibers other natural fibers other natural fibers drawn from the riverside. Her stall sports a vibrant range inhandloom bags with trims & tassles. Thisentrepreuner working with about 100 women

artisans exports to USA and France. This is herfirst participation at the fair and she is happy atthe learning & exposure.

Bamboo and cane mats and decorative/Bamboo and cane mats and decorative/Bamboo and cane mats and decorative/Bamboo and cane mats and decorative/Bamboo and cane mats and decorative/utility boxes, emphatic idols of Hinduutility boxes, emphatic idols of Hinduutility boxes, emphatic idols of Hinduutility boxes, emphatic idols of Hinduutility boxes, emphatic idols of Hindudeitiesdeitiesdeitiesdeitiesdeities-lord Ganesha and Shiva – all carved inwood from bamboo roots, a 5 piece smallstorage box set and jewellery boxes as well as afoldable floor lamp form the pride of place atAmit Debnath’s stall.He works incombination withGayama woodfound in Tripura.

Guided by her mother & mentor, she workswith 4 to 5 artisans and monitors herproduction process passionately. RanjeetaBiswaal from Assam specializes in textilesmainly cushion covers, curtains and bedspreads. Highlights of her stall are interestingcoasters and sets in wooden and woodcoasters and sets in wooden and woodcoasters and sets in wooden and woodcoasters and sets in wooden and woodcoasters and sets in wooden and woodglass combinationsglass combinationsglass combinationsglass combinationsglass combinations in trays with flowers seton the wood and visible through the glass. Shealso offers a line in decorative wall paintings.

Exquisite andExquisite andExquisite andExquisite andExquisite andvery creativevery creativevery creativevery creativevery creativebamboobamboobamboobamboobambooservewareservewareservewareservewareservewarefeature in thispavilion owing to a thoughtfully designedcollection in plates, wine glasses, coffee mugs,cups, small canisters, bowls and casseroles byMizoram based Laldenpuia. These casseroleshave insulation to keep food warm. HnamChhantuPawl is thebrand namethese servewares go bythough thelogoproudlyreads‘Mizoram’.The plateshave auniquenaturalcoilingpattern andlacqueradds theshine. Thisfirst timeparticipant has received many buyer enquiries.

Founded in 2010 in Barpeta, Assam, TambulPlates Marketing Limited is more of amovement to bring completely chemical freebiodegradable tableware to modern lifestyles,says their representative Arindam dasgupta. Thespoons, plates, bowls and trays have simple &attractive designs, are hygienic and even liquidand heat proof. Made from the arecanut palm

Lots of bell metal products, traditionalLots of bell metal products, traditionalLots of bell metal products, traditionalLots of bell metal products, traditionalLots of bell metal products, traditionalAssamese rice plates made of bellAssamese rice plates made of bellAssamese rice plates made of bellAssamese rice plates made of bellAssamese rice plates made of bellmetal, Eri and Muga silk fabrics andmetal, Eri and Muga silk fabrics andmetal, Eri and Muga silk fabrics andmetal, Eri and Muga silk fabrics andmetal, Eri and Muga silk fabrics andsarissarissarissarissaris on display, mulberry and tussar silkfabrics as well as colorful stoles and traditionalassamese Mekhala chadors attract attention toAnindita Kalita’s stall in the NER pavilion.

14

sheath fiber,these are arearearearearebiodegradable,biodegradable,biodegradable,biodegradable,biodegradable,disposable,disposable,disposable,disposable,disposable,chemical free, sturdy and light, andchemical free, sturdy and light, andchemical free, sturdy and light, andchemical free, sturdy and light, andchemical free, sturdy and light, andeven microwave safeeven microwave safeeven microwave safeeven microwave safeeven microwave safe. The product is a greathelp to the rural workers and they wish togenerate livelihood for over 50,000 rural youththrough this. The journey to this platform hasbeen long but full of accomplishments forJehrul Islam from Joina village in Assam. Heinitially started with Unnayan Gramun VikasParishad after which he set up his own unit.Today he has 200 artisans in this organization

who handcraft his designs in cane & bambootable top items, home decoratives,table top items, home decoratives,table top items, home decoratives,table top items, home decoratives,table top items, home decoratives,utility productsutility productsutility productsutility productsutility products and fashion accessories.EPCH and Assamese Govt.have nurtured himwith financial and moral support. He hasreceived many enquiries.

Khanmi Chon from Manipur brings to thisplatform home utilty products like laundrylaundrylaundrylaundrylaundrybaskets, bins, boxes, etc. made of kaunabaskets, bins, boxes, etc. made of kaunabaskets, bins, boxes, etc. made of kaunabaskets, bins, boxes, etc. made of kaunabaskets, bins, boxes, etc. made of kaunaor water reed. The plant is cut only when it has

reached maturity. Once cut, the stems are driedand become soft and pithy and quite brittle. Abunch of cut stems of the appropriate lengthare then woven to shape up as mats and otherproducts. In their attempt to bring the regionalcraft to the mainstream, Kauna Craft seeks toreach out to a global clientele. Apart frombeing eco-friendly, they are also washable butnot very durable she says. She has around 20artisans working for her. She exports toGermany and USA besides catering to thedomestic market. She has already got orders forher bags.

Brothers,Bhabatosh andAshutosh Mondolspecializing intheir familyfamilyfamilyfamilyfamilytradition oftradition oftradition oftradition oftradition ofmakingmakingmakingmakingmakingsitalpattisitalpattisitalpattisitalpattisitalpattiproductsproductsproductsproductsproducts with ateam of 20artisans, shareabout theinnovations theirelders have lent tothis craft. Theirfather, a NationalAwardee has mentored them. They havedisplayed mats, tiffin bags, carry bags, ladiespurses, jars, phone covers, ladies wallets, etc.Kanak Kanti Dhar from Tripura offers interestingbamboo based products like lamps, dolls,dolls,dolls,dolls,dolls,select furnitureselect furnitureselect furnitureselect furnitureselect furniture and table top products.

promoting indigo andpromoting indigo andpromoting indigo andpromoting indigo andpromoting indigo andbring with thembring with thembring with thembring with thembring with them100% natural dyed100% natural dyed100% natural dyed100% natural dyed100% natural dyedfabrics fabrics fabrics fabrics fabrics sans any trace ofchemicals. Evidently, theywant indigo to get its dueas the home furnishingsand made-ups in theirstall are awash with thisshade. “Our artisans arethe designers and we arenothing without them,”they say.

Among artisan welfare organizations, TheNorth Eastern Handloom and HandicraftsDevelopment Corporation, Assam, with adisplay of cane & bamboo furniture isrepresented by Mahendra Handique who sharesthat they work with over 1000 artisans andtheir products are exported to Singapore,Malaysia and Sri Lanka. Cane & BambooTechnology Center, Assam is represented byTamreigo. On display are cane & bamboo home

decor and utility, artisanspost training have

produced. There are many selections in cane &bamboo products from other participants too.

The IHGF Delhi Fair is the principal show forthese manufacturers as most of them get anentire year's orders and business networkingthrough this medium. One is "overwhelmed bythe positive reception and great exposure".Another feels, "this is a good space to meetexisting and prospective buyers as most buyersare reluctant to travel all the way to Assam."

Natural fibers are atNatural fibers are atNatural fibers are atNatural fibers are atNatural fibers are attheir glory at thetheir glory at thetheir glory at thetheir glory at thetheir glory at thestall of Assamstall of Assamstall of Assamstall of Assamstall of Assambased Nature Tbased Nature Tbased Nature Tbased Nature Tbased Nature Traderaderaderaderade,represented by Dipika,Pushpanjali Dutta, Jita& Priyom Hazarika.Bags, runners, baskets,mats, purses, wallets,carry bags and muchmore offer a variedrange. Amongattractions are flowershaped runners madeof jute, Eri and Muga

silk artisanal apparel with bold digital prints,bags made of water hyacinth, cotton and cornfiber, tuned for their export markets in USA,South Africa and China as well as domesticmarket in India.

With products strongly based on organicproducts, Craft NE from Naogam, Assam,functioning under the support of RegionalDesign and Technical Development Centre ofthe Office of Development Commissioner(Handicrafts), Guwahati, is represented here byNarendra Borah and his associate. They areThey areThey areThey areThey are

15

The best thing about thismart is you will never getdisappointed. India is myhome now. New designsand unique productsalways have a place in myeyes. Jodhpur and Delhibeing my second destination make sure that I'llnever miss this fair. Indian lifestyle, furniture andfashion products definitely have potential in allforeign markets. You just can't ignore anyproducts here. Every product has its own beautyand potential if observed properly. IGHF shouldhost more such events frequently and buyers'choice should be respected. John S Tipton, USA

Prime Interest: Fashion accessories

We deal in

textiles and I am

visiting this fair

since 8 years. It

has been a good

experience till

now that is why I

am here every

year. Indian products are very popular in

my country like almost everything from

India. Textile, shawls, scarves, accessories,

garments and leathers are what appeals

most to me. India has great potential. I

expect Indian products to improve every

year with new style and innovations. Tore

Andre Granli, Norway

Prime Interest: Shawls, scarves

and leathers products

Prime Interest:Home, lifestyleand fashionproducts

I am a wholesalerin Australia anddeal in homedécor and furniture. Our market is quiteopen to products brought from Indiaand they are popular because of beingdifferent from the ordinary. Suchproducts are very helpful from theseller's point of view. I was searching forproducts that had eye catching designsbecause what attracts me will attract thebuyers too. Innovation in designs andon time delivery is what I expect from themanufacturers. The shuttle service hereworks fine and the buyer's lounge onthe third floor is great. The hotel andfood are also cool. John, Australia

Prime Interest: Furniture

Demand for textiles

in Norway is

increasing and it is

very easy to find

nicely built

products at low

prices in India. This

helps me stay in

the game. The demand for Indian textile

products is high because of the designs

they provide at lower rates. I expect

manufacturers to do more research and

come up with more original pieces. There

are many halls left to check out and I

expect something out of them. The

services we've been provided with are very

nice with good food courts and the

comfortable buyer's area. U Hias, Norway

Prime Interest: Textile products

I am a wholesaler in America andhave come looking for furniture,brass and metal products. Theirdemand is high because of theconsumers redecorating theirplaces constantly. On these, I getorders in bulk which is very

necessary for a wholesaler. The Indian products are highin demand because of their skilled work upon designsand quality. I expect the manufacturers to researchabout buyer's requirements. The hotels are good andthe shuttle service is pretty responsive and frequent.Shaun, USA

Prime Interest: Brass and metal products

My field of interestlies in daily lifestylegoods with anecessary artisticapproach used intheir creation.These products

never go out of style and have a constantdemand which is good for business and Ias a retailer seek them in India because ofthe lower rates that I get, withoutcompromising on the quality. I struckdeals with the manufacturers and nowexpect them to keep their word on theshipment dates. If they keep new designscoming in, they'll keep the consumershappy which would keep the businesshealthy and running. Facilities provide byEPCH are satisfactory. Anette, Norway

Prime Interest:Daily lifestyle products