pdm in marketing, eventspace
TRANSCRIPT
Маркетинг для менеджера продукта
Анастасия Гамезо Бренд-менеджер, Apalon
Product Managers vs Product Marketing Manager
vs Marketing Manager
experience
marketing
working
skills
communication
analytic
campaigns collaborate
developing digital environment
including
management
mobile
product
strong teams
technical
written
ability ba bs
comfortable
detail
fast-paced field
innovative
metrics organizations outstanding
passion
software
technology thinker user verbal
years
analysis bd business
cpi delightful
externally
interest interpersonal
performance-driven pressure related
spirit talking
product
experience
business
manager market
predictive
work
capabilities
development
years
adobe analytics
change
documents
feedback
including
role
annual approach area
aware
continuous customer data degree
deliver diverse
execute expectations
identify
issues lead looking
opportunities
recruit requirement research review science
selecting stop strong talent travel users
better
delivery
leadership
recommend
statistics
marketing
campaigns
management
skillsstrong
experience
ability advertising
analyticscommunications content
degreeetc
internal
platformsrequired
responsible
analysis
creation detail develop driven
end excel execution
measurement
media organizational passion
plans preferred project
proposal
social
technical verbal written
years
bachelor buying
expert google
leadership
negotiation
program
proven related
spirit
traditional
product releases are failures9 out of 10
Acquisition
UA1. Платный - Долгосрочные кампании (long-term, maintenance, ongoing)- Буст (boost, burst)2. Органический- Поиск- Ренки- Завоеванная пресса и медиа - Социальные сети- Сайт
ANDROIDCategory Organic multiplier
Adventure 3.6
Arcade 1.5
Business 1.6
Card 1.4
Casino 2.1
iOSCategory Organic multiplier
Entertainment 0.9
Games 5.4
Lifestyle 5.2
Social Networking 4.8
Sports 1.5
New Standards
• CPE/CPA/CPP вместо CPI
• Качество пользователей
Activation
30 - 60 sec
New User Experience (NUX)
Retention
1. Churn Prevention
2. Re-engagement
Referral
1. Рейтинги и ревью
2. Получение фидбека от пользователей
3. Share в соцсети, Like на GP
Revenue
1. Free
2. Freemium2. Paid3. Subscription
4. M-Commerce
