[pds] getting funding and sponsorship - pei-chin tay
TRANSCRIPT
Getting Funding and Sponsorship3.00pm-4.30pm, Mon 28 February
Pei-Chin TayEnterprise OfficerECCA
Let’s see what’s out there
[email protected] / www.ecca-london.org
options
[email protected] / www.ecca-london.org
Hands-on
Hands-off
For profitNot for profit
differe
nces
Private(sponsorship)
Adapted from: Hugh Mason
[email protected] / www.ecca-london.org
differe
ncesCo
mpa
ny
valu
ation
Risk
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TimeAdapted from: Hugh Mason
Let’s look at some examples
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We both spoke of the paths we had taken, of our lives, and of the meaning, the value of the social link created by Roads. He explained to me the role of the human body as he sees it – a vector of communication, cultural memory and personal history. And, then, both of us began to see that our two worlds obviously shared the idea of forming links between people and peoples. From the confrontation of our ideas on Diversity emerged a common image: the Vertical Road.
Hervé Le BoucChairman and CEO of COLAS
case s
tudy:
corpora
te
sponsors
hip
case s
tudy:
innova
tive
partne
rships
Imag
e fr
om a
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ws
Damian Barr as ‘Reader-in-residence’ at the Andaz Hotel
case s
tudy:
degree
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case s
tudy:
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ofun
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org
case s
tudy:
crowd-fu
nding
© S
pann
er F
ilms
http://www.spannerfilms.net/how_to_crowd_fund_your_film
case s
tudy:
investor
© In
noce
nt
Let’s do something about it!
[email protected] / www.ecca-london.org
consid
er…Aims & Objectives:
•What type of project? (e.g., personal/community/educational/social enterprise)
•What do you want to get out of your project?
•What are some of the key activities?
[email protected] / www.ecca-london.org
consid
er…Impact & Benefits
•What impact can your project create? (state qualitative & quantitative key performance indicators, a.k.a., KPIs)
•Why is this important?
•Who is your target audience and how can they benefit?
•How can the funder(s) benefit?
[email protected] / www.ecca-london.org
consid
er…
• location• equipment • materials • money • publicity• expertise
What do you need?
[email protected] / www.ecca-london.org
consid
er…
Research & Identify the right organisation(s)
• Who is your target audience? Are they similar as the organisation/funder? (e.g., potential customers, locality, complementary services)
• How can your project contribute to the funder(s) remit or agenda?
• Any potential conflicts? (e.g., education and cigarette brands?; competing sponsors?)
[email protected] / www.ecca-london.org
get cra
cking!
1. Think of a project/event which you are seeking funding or sponsorship for
2. Identify the following:• Aims & Objectives• Impact & Benefits• Organisations to approach for
funding, and WHY?
[email protected] / www.ecca-london.org
real ac
tionDeveloping Funding or Sponsorship proposals
•Similar to a business plan (template distributed)
•Customise your proposal
•Submission & disbursement deadlines
•Be professional
•Follow up, not harass!
[email protected] / www.ecca-london.org
Review
ing
• Outcomes and outputs of project/event
• Financial report• Future plans
[email protected] / www.ecca-london.org
ideas
Any questions?Book a 1:1 session with ECCA /
you can also email me at [email protected]
• www.funderfinder.org.uk Funding portal (free access at Learning Zone @High Holborn)• www.creative-choices.co.uk/find-funding/1099/ Creative choices funding portal• www.uksponsorship.com Aims to link sponsors with organisations seeking funding in various fields, including the arts• www.fundraising.co.uk A resource for UK charity and non-profit fundraisers. • www.guidestar.org.uk A comprehensive guide on UK charities• www.access-funds.co.uk Contains details of organisations and funding opportunities.
[email protected] / www.ecca-london.org
useful l
inks
• www.artquest.org.uk/money/writing-applications.htmArtquest – one-stop resource for visual artists• www.unltd.org.ukUnLtd – a charity that support social enterprises (templates available for downloading)• www.artsandbusiness.org.uk/ Arts & Business sparks new partnerships between commerce and culture• www.j4bgrants.co.uk/Default.aspx Listing of funding organisation for small businesses• www.governmentfunding.org.uk Online portal to grants for the voluntary and community sector for the following funders• www.grantnet.com Grantnet is a user-friendly search engine
[email protected] / www.ecca-london.org
useful l
inks