pdx and omnichannel overview

©2017byPDX,Inc.andNationalHealthInformationNetwork,Inc.AllRightsReserved.

A PARTNERSHIP TO HELP PHARMACIES

EDUCATE AND ENGAGETHEIR CUSTOMERS WITH DIABETES & PREDIABETES


• Network of over 7,300 US pharmacies • Automation of your program into the PDX-MS engine• Robust patient triggering system• Face-to-face communication between member pharmacies/pharmacists and

patients by utilizing the PDX-MS Pharmacist Pre-Edit message and Patient Print-on-Demand systems, all in a workflow friendly manner

• Education awareness campaigns for Pharmacist and/or Pharmacy Technician• We are able to share blinded analytics

PDXManufacturerServices™


• Enhance relationships between pharmacists & pharmacy technicians and their patients• Create valuable customer interactions that help build loyalty• Provide manufacturers with nationwide reach

ü access to a broad patient populationü measurable resultsü transparency

• Empower pharmacists through “Face to Face” interactions with patients:ü promote awareness and persistencyü help patients improve their disease states without increasing pharmacy workload

• PDX-MS utilizes proven technologies that lead to measurable patient outcomes• Program results are reviewed after 6 months of operation• A clean control group is utilized to show the effectiveness of our services

PDXManufacturerServices:Afocusonpatientcare


20+ YEARS OF EXPERIENCE WORKING WITH RETAILERS AND MANUFACTURERS

The nation’s largest diabetes publisher since 1995. We have educated millions of retail pharmacy customers

with diabetes & prediabetes

DIABETES & PREDIABETES INFLUENCERS NETWORKHelps pharmacies reach the diabetes & prediabetes community


Diabetes & Prediabetes Influencers Help Pharmacies: • Reach the diabetes & prediabetes community via our trusted network of over 20,000 diabetes

health care professionals• Educate customers with diabetes & prediabetes about new and existing pharmacy programs, products

and initiatives• Run in-store health education and engagement programs for customers, such as our Costco Healthy

Shopping program (see cdiabetes.com/guide), that can be covered by Medicare and commercial insurance. • Build loyalty with health care professionals with our HCP-focused program:

See cdiabetes.com/professionals for our Costco program details.

Presents


• Approximately 50 percent of US adults have diabetes or prediabetes.

• Unfortunately, fewer than 10 percent take advantage of the free education programs available to them.

• We want to remove the barriers that have kept patients from getting the diabetes education they need.

• The primary barrier has been lack of awareness regarding these programs.

• PDX helps pharmacies identify patients with diabetes or prediabetes and help them sign up for the FREE health education program best suited for them in a seamless manner, without creating additional work for pharmacists.

Diabetes Prevention & Management Program Options


Helping Patients Overcome Barriers• We are working with commercial health insurers, digital health

providers, manufacturers, and even the US government to bring FREE diabetes prevention and management programs to pharmacy customers.

• Many patients with diabetes or prediabetes can't or won't travel to a local health education program.

• We therefore offer FREE digital health education options, including weight loss programs, for patients to access anywhere, anytime.

• Certain patients, such as seniors who are covered by Medicare, will be able to attend FREE healthy living program classes at their local pharmacy.


HowPDX-MSWorksrobustpatient-triggeringcapabilities


Examples of PDX’s Patient-Targeting Trigger Capabilities

Patienthistory/co-morbidities

Age/gender

PayerandT/PInfo

Geography(downtozipcodelevel)

PODuniquepatientidentifiernumber Co-pay

AssistanceLogic

#oftimestotouchuniquepatientwithoffer


Patient arrives with a prescription (including call in, electronic, & refills) at the Retail Pharmacy.

System displays custom message telling the pharmacist to have a dialogue with the patient.

Prescription is adjudicated and filled. The system generates POD content which is stapled to the prescription bag.

Pharmacist discusses POD content as the point of sale

Pharmacy Activity Flow


Pharmacist Pre-Edit messaging

• Pre-edits to Pharmacy personnel during Check Rx process• Occurs early in the Fill process, prior to adjudication• Message cannot be suppressed • Provides up to 8 rows of text; 77 characters per row

of information• Utilized for sponsored messaging

ATTENTIONPHARMACYTECHNICIANANDPHARMACIST:RxSaverhasanofferforthispatienttopaynomorethan$15withasavingsupto$45ontheirprescription.Applythisoffer– pleaseuseBIN:610020,PCN:RXSAVER,GROUP:99992300,MEMBERID:RXCIZPLAMForprogramTermsandConditionspleaserefertoPDX-MSprovidedchainSOWforthisprogram.TollFreeNumber866-948-8326,9am– 7pmEST,Mon-FriSponsoredbyTakeda.DiscussAutoFill/AutoMailenrollmentwithpatient.


• Provides patient with tailored message when the product is dispensed (Right message/Right time)

• System automatically generates a sheet of sponsored content along with the label, receipt and patient education

• Robust patient targeting – i.e. real time payer tier levels• Pharmacist speaks with patient about content when

patient picks up their prescription

Patient Print-on-Demand (POD)

pdx and omnichannel overview

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